Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SPAIN EDITION 2026

Spain’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Spain. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Spain
ES
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore Spain’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in Spain, snapshot 1 September 2026
Company
Seedtagseedtag.com$298.78M3 roles431
Typeformtypeform.com$188.07M3 roles450
Geniallygenially.com$25.32M
Beamergetbeamer.com$20M13
Landbotlandbot.io$10.2M69
Zinklarzinklar.com$7.92M75
Algorialgori.ai$7.78M4 roles
Snippetsnippetgroup.com$6.8M
Bucksensebucksense.com6 roles31
SMADEXsmadex.com4 roles23
Antipodesjoinantipodes.com3 roles
Fiftykeyfiftykey.com3 roles16
Taptaptaptapdigital.com3 roles132
Acumbamailacumbamail.com16
Adglowadglow.com213
Bismartbismart.com3Financial figure available in RadarView in Radar
ExoClickexoclick.com93
Heepsyheepsy.com15
Metricoolmetricool.com47
PopAdspopads.net
QDQ Groupqdq.com237
Spotliospotlio.com70
Tappxtappx.com73
in-store mediain-storemedia.com196
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in Spain

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation2.6%

21 of 821 tracked companies have open roles.

Funding participation10.7%

88 of 821 tracked companies have a recorded round.

Top 3 funding share75.3%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$487.41K

Midpoint of 88 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 75.3% of disclosed capital, while 89.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Spain adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Spain adtech
$0$116.18M$232.36M$348.54M$464.72M2016: $9.01M20162017: $40.42M20172018: $2.74M20182019: $7.8M20192020: $11.87M20202021: $69.45M20212022: $407.65M20222023: $31.17M20232024: $9.83M20242025: $23.1M2025
View the numbers
Annual adtech funding and company formation in Spain
YearFunding (USD)FoundedRaising
2016$9.01M348
2017$40.42M528
2018$2.74M415
2019$7.8M528
2020$11.87M629
2021$69.45M466
2022$407.65M219
2023$31.17M4510
2024$9.83M177
2025$23.1M168
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Seedtag43.9%
  • Typeform27.7%
  • Genially3.7%
  • Other companies24.7%

Funding by stage

107 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel48 44.9%
Series A–B21 19.6%
Series C+ / PE3 2.8%
Grants, debt & other35 32.7%

Recent recorded rounds

Latest recorded rounds · USD
3 rounds

Swipe or scroll horizontally to browse.

Seed03/2026
Echowi $867.5K

Backed by Successful Fund.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A01/2021
Landbotlandbot.io$8M

Backed by Swanlaab Venture Factory and Nauta Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Spain; this is a checked implementation boundary, not evidence that filings are absent.; No reviewed exact national-ID connector has yet been qualified for Spain; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Spain companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

22 of the 821 companies on this page carry a measured traffic record (2.7%); these are the largest of those, by monthly visits. The median among them is 300,302 visits.

CompanyMonthly visitsAuthorityMobile
Typeformtypeform.com48,348,5886074.7%
SMADEXsmadex.com10,426,1913199.8%
Seedtagseedtag.com5,320,2403497.7%
Metricoolmetricool.com4,485,5995513.7%
Marfeelmarfeel.com1,570,641361.9%
ExoClickexoclick.com695,1493754.7%
PopAdspopads.net559,7483240.8%
Review Rankreviewpro.com485,7373859.3%
We are testerswearetesters.com398,1663092.5%
Geniallygenial.ly345,2032872.1%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

44 of these companies (5.4%) publish at least one Android app — 111 apps in all, carrying 4.2M installs between them.

AppInstallsRatingStore category
SampliaSamplia2.2M4.8Shopping
Metricool for Social MediaMetricool556K3.5Social
Nicequest OrpheusNetquest383.4KLifestyle
ID MaranhãoTypeform253.1KTools
Kuvut - Descubre productosKuvut200.3KSocial
AtrivityCompettia196KEducation
Shiji ReviewProReview Rank56.7K3.4Travel & Local
flowwwerFLOWww53.1KLifestyle
TrueRanker - SEO Rank TrackerTrueRanker39.7K3.7Productivity
We are testersWe are testers35.8KEntertainment

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech764.1MSamplia 2.2M
In Store Retail Tech82.2MCart 6.3K
Pr Tech2756.3KMetricool for Social Media 556K
Vertical Business Intelligence3574.1KAltimeter and Compass 13K
Enterprise Information Management5255.3KID Maranhão 253.1K
Hrtech3197.3KAtrivity 196K
Saas3573.4KLa 7 TV 16.5K
Enterprise Software2865.7KECD Confidencial Digital 10.9K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 32023Q2: 22023Q22023Q3: 22023Q3: 02023Q32023Q4: 12023Q4: 22023Q42024Q1: 32024Q1: 12024Q12024Q2: 12024Q2: 02024Q22024Q3: 62024Q3: 52024Q32024Q4: 32024Q4: 02024Q42025Q1: 32025Q1: 02025Q12025Q2: 22025Q2: 22025Q22025Q3: 92025Q3: 232025Q32025Q4: 22025Q4: 192025Q42026Q1: 72026Q1: 142026Q1

Darker bars are new releases, lighter bars apps updated. 94 of 111 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Spain adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech568
Enterprise software473
Saas375
Consumer digital51
Commerce enablers38
Conversion rate optimization38
Market research tools37
Search engine optimization30
Lead management29
Global saas28
Lead generation25
Artificial intelligence23

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

568companies
3.5%have hiring activity

20 companies hiring · $645.65M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription567
Advertising322
E-commerce - service235
Commission on transaction107
Fee-for-service37
Affiliate marketing34
E-commerce - product25
Sponsorship9
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Funding roundsrepscan.com ↗

The operation has been led by Bonsai Partners, Swanlaab Venture Factory and Pinama Capital 23 and also had a tranche through the investment platform Startupxplore. The Spanish RepScan start-up, founded in 2021 and specializing in the protection and elimination of harmful content on the Internet, closes an investment round of 3.5 million.

Mergers & acquisitionspaytime.io ↗

Bemobi said on Tuesday (30) that it concluded the acquisition of 50.1% stake in the financial Paytime announced last week

Funding roundsalgori.ai ↗

Madrid-based Algori, a purchase and behavioural data platform for the FMCG industry, has raised an additional €3.6 million in growth capital, bringing the company’s total funding to €7.5 million.

Mergers & acquisitionsopenhost.es ↗

Blue, headquartered in Châteaubourg, Ille-et-Vilaine, announces the acquisition of Openhost, a Norwegian company expert in Microsoft 365 and Azure solutions.

Mergers & acquisitionsgms.es ↗

Earlier this year, Home Depot’s unit acquired specialty building products distributor GMS for about $4.3 billion.

Mergers & acquisitionsadsmurai.com ↗

Seaya, venture capital firm (venture capital and private equity) focused on technology and sustainability, has announced through its fund Seaya Andromeda the acquisition of a minority stake in Adsmurai, Spanish technology company that leads the disruption of digital marketing through Artificial Intelligence.

Funding roundsmeetmetly.com ↗

🇪🇸 Metly raises €520,000 in a pre-seed round to accelerate pharma product launches with AI

Funding roundsaukera.es ↗

Aukera, the pioneering lab-grown diamond jewellery company, today announced that it has raised US$15 million in growth capital led by Peak XV Partners with follow-on participation from existing investors including Fireside Ventures, Sparrow Capital, Prath Ventures and Alteria Capital.

Mergers & acquisitionsnetquest.com ↗

Bilendi announces the completion of the acquisition of Netquest from NielsenIQ – GfK

New productsseedtag.com ↗

Seedtag has launched NeuroX, a neuro-contextual advertising exchange for agencies, publishers and brands.

Full recorded event mix

Top 9 categories among 98 recorded events in the 24-month window.

Leadership moves
34
Mergers & acquisitions
20
Funding rounds
18
Company announcements
9
Earnings
7
New products
5
Asset acquisitions
3
Capital infusions
1
Contracts
1
2 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

10 tracked people moves

Seedtag ↗
Brian Gleason

Appointment Lead

WEMASS ↗
Juan Goyanes

Appointment Director General

Seedtag ↗
Brendan McCarthy

Appointment Chief Marketing and Communications Officer

Typeform ↗
Benoit Aguila

Appointment Chief Financial Officer

Typeform ↗
Oji Udezue

Appointment Chief Product Officer

Adsmurai ↗
Pablo Saba

Appointment Chief Growth Officer (CGO)

Pablo Bultó

Appointment Country Manager Mexico & Latin Business Director

Netipbox ↗
Marta Fernández

Appointment Chief Marketing Officer

Product launches

Products, platforms and features in the recorded window

Seedtag ↗
NeuroX

neuro-contextual advertising exchange

Seedtag ↗
Liz Agent

Conversational AI platform

Typeform ↗
AI data enrichment

Data enrichment

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
home depotgms ↗Announced2026-01-27Not stated in snapshot
home depotgms ↗2026-01-27Not stated in snapshot
bemobiPaytime ↗Completed2025-12-30Not stated in snapshot
home depotgms ↗2025-11-27$5.5B
blueopenhost ↗Announced2025-11-18Not stated in snapshot
the home depotgms ↗Announced2025-10-22$5.5B

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

21 postings in the preceding 12 months. The full 208-posting snapshot covers 132 employers.

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Most advertised job titles

Digital Marketing Specialist16
Digital Marketing Manager12
Dutch Digital Marketing Consultant Google Ads Products6
French Junior Campaign Specialist – Google Ads Products5
Junior Digital Marketing Consultant4
Sales Digital Campaign Marketing Barcelona, Spain4
0 internship postings

3 tracked postings mention remote work.

The seniority mix

77 postings specify a level.

unspecified
131
entry
43
manager
26
intern
4
senior
3
lead
1

Skills employers mention

Top skills across 208 tracked postings in the available jobs snapshot.

Digital Marketing
15
Microsoft Office
3
Advertising
3
Nielsen
3
Ims
3
Performance Advertising
2
Partners Acquisition
2
Sales Attribution
2
Ai
2
Impact
2
THE PEOPLE BUILDING THE FIELD

Founders and leaders

358 founders and chief executives across 264 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

22 profiles with education records.

Stanford University
4
Massachusetts Institute of Technology
3
IE Business School
3
Universitat Politècnica de Catalunya
2
University of Bristol
1
Kellogg School of Management
1
University of Michigan-Ann Arbor
1
IESE Business School
1

Prior employers

6 profiles with prior-work records.

Google
3
Microsoft
1
Morgan Stanley
1
Boston Consulting Group
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

316,456 articles in the measured 12-month window.

Expand panel +
316,456articles in the measured year
52,461articles in 2026Q1
41.7%positive tone in the latest complete year

News volume trends

AdTech coverage across Spain · articles per complete quarter

046,36692,732139,098185,4642021Q2: 45,8602021Q22021Q3: 49,2002021Q4: 39,9532022Q1: 45,0442022Q2: 49,6932022Q22022Q3: 50,7182022Q4: 62,3562023Q1: 63,2162023Q2: 59,3002023Q22023Q3: 67,5422023Q4: 53,4322024Q1: 64,8372024Q2: 74,5982024Q22024Q3: 81,2522024Q4: 78,0162025Q1: 93,2592025Q2: 66,1112025Q22025Q3: 161,2732025Q4: 42,4852026Q1: 52,4612026Q1
View quarterly article counts
QuarterArticles
2021Q245,860
2021Q349,200
2021Q439,953
2022Q145,044
2022Q249,693
2022Q350,718
2022Q462,356
2023Q163,216
2023Q259,300
2023Q367,542
2023Q453,432
2024Q164,837
2024Q274,598
2024Q381,252
2024Q478,016
2025Q193,259
2025Q266,111
2025Q3161,273
2025Q442,485
2026Q152,461

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
72,138 positive · 33,402 neutral · 38,982 negative
2022
104,805 positive · 51,287 neutral · 51,396 negative
2023
124,911 positive · 64,326 neutral · 53,909 negative
2024
137,806 positive · 98,950 neutral · 61,488 negative
2025
151,329 positive · 152,335 neutral · 59,070 negative

Leading coverage topics

AdTech coverage across Spain · ranked by full-period article count.

Geopolitical Disputes And Contested Areas299,803 articles in the full recorded period
108,140 recent · 81,433 prior
International And Transnational Geographic Entities299,797 articles in the full recorded period
108,143 recent · 81,435 prior
Administrative And Political Subdivisions299,768 articles in the full recorded period
108,129 recent · 81,429 prior
International Sports Competitions39,384 articles in the full recorded period
6,620 recent · 10,208 prior
Sports History And Legacy Stories26,311 articles in the full recorded period
19,484 recent · 2,545 prior
Sportsmanship And Ethics In Sports23,987 articles in the full recorded period
18,552 recent · 1,333 prior
Professional League Updates23,042 articles in the full recorded period
4,994 recent · 4,930 prior
Olympic Games Coverage17,474 articles in the full recorded period
1,975 recent · 5,579 prior
Championship Event Highlights16,226 articles in the full recorded period
3,187 recent · 4,166 prior
Athlete Transfer Rumors15,407 articles in the full recorded period
3,535 recent · 3,238 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across Spain

KeywordRecentPriorChange
countries4,2511,920121%
geopolitical alliances75840189%
foreign policy analysis623191226%
diplomatic strategies51231662%
fire impact study511142260%
multilateral diplomacy510174193%
extreme temperature advisory389128204%
wildfire control365113223%
prolonged high temperatures353120194%
study overseas352139153%
europa league5591,673-67%
olympic trials1651,596-90%
olympic team selections2331,421-84%
ronaldo5821,075-46%
final match3431,064-68%

Event and signal lenses

AdTech coverage across Spain

All complete annual cohorts shown
Rising

Regulatory Risk

577,791 classified articles

territories, disputed islands, countries

12.6% critical · 11.3% positive
Rising

Funding Momentum

40,345 classified articles

club valuation, quarterfinals, world cup

32.0% critical · 43.4% positive
Rising

Growth

84,957 classified articles

league expansion news, gdp growth rate, gdp acceleration

25.7% critical · 48.5% positive

AdTech coverage across Spain. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in Spain: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon