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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SYDNEY EDITION 2026

Sydney’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Sydney. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Sydney
AU
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 316AdTech ecosystem in Sydney Disclosed funding $320.47M34 companies · all recorded rounds Companies hiring 12With open roles at the snapshot Tracked open roles 170 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Sydney’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in Sydney, snapshot 4 September 2026
Company
Dovetailed Technologiesdovetail.com$70.97M—137—
Orttoortto.com$35.86M—51—
oOh Mediaoohmedia.com.au$35M—815—
Simplesimple.io$27M—43—
Linkbylinkby.com$21.23M—38—
Eyeotaeyeota.com$19.5M1 roles15—
Seeker Wirelessseekerwireless.com$18.27M———
Foxpushfoxpush.com$15M—3—
Felcorpfelcorp.com.au—3 roles——
Effieffi.com.au—2 roles8—
Engagisengagis.com—2 roles95—
Quantum Researchquantumresearch.sydney—2 roles——
Australian Community Mediaacmadcentre.com.au—1 roles1,799—
Digivizerdigivizer.com—1 roles49—
Isentiaisentia.com—1 roles1,000—
Blendblend-ai.com——12—
Commission Factorycommissionfactory.com——38—
Creator Flowcreatorflow.com.au————
Curatorcurator.io————
GoVisuallygovisually.com——3—
HeyLinkheylink.me————
Jeptojepto.com————
Kudositykudosity.com————
Octopus Groupoctopusgroup.com.au————
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Sydney

A few useful ratios bring the size of this ecosystem into perspective.

4 September 2026
Hiring participation3.8%

12 of 316 tracked companies have open roles.

Funding participation12.7%

40 of 316 tracked companies have a recorded round.

Top 3 funding share44.3%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.59M

Midpoint of 36 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 44.3% of disclosed capital, while 87.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Sydney adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Sydney adtech
$0$23.05M$46.11M$69.16M$92.22M2016: $24.33M20162017: $14.81M20172018: $34.31M20182019: $1M20192020: $45.8M20202021: $14.17M20212022: $80.89M20222023: $2.33M20232024: $2.65M20242025: $17M2025
View the numbers
Annual adtech funding and company formation in Sydney
YearFunding (USD)FoundedRaising
2016$24.33M203
2017$14.81M163
2018$34.31M144
2019$1M201
2020$45.8M195
2021$14.17M135
2022$80.89M197
2023$2.33M212
2024$2.65M141
2025$17M62
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Dovetailed Technologies22.1%
  • Ortto11.2%
  • oOh Media10.9%
  • Other companies55.7%

Funding by stage

43 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel23 53.5%
Series A–B15 34.9%
Series C+ / PE1 2.3%
Grants, debt & other4 9.3%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C06/2017
Orttoortto.com$12M

Backed by Salesforce Ventures and Rembrandt Partners and others.

Series A09/2016
Simplesimple.io$10M

Backed by Perle Ventures and SparkLabs Global Ventures.

Series B05/2014
Orttoortto.com$10M

Backed by Rembrandt Partners and Blackbird Ventures and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

The measured Australia identity-to-filing probe did not produce a qualifying designated legal or national-ID join: bare ticker overlaps lack a recorded ASX exchange designation and are not designated legal or national identifiers.; The measured Australia identity-to-filing probe did not produce a qualifying designated legal or national-ID join: bare ticker overlaps lack a recorded ASX exchange designation and are not designated legal or national identifiers.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Sydney companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

6 of the 316 companies on this page carry a measured traffic record (1.9%); these are the largest of those, by monthly visits. The median among them is 132,105 visits.

CompanyMonthly visitsAuthorityMobile
HeyLinkheylink.me13,267,2947973.7%
Octopus Groupoctopusgroup.com.au752,7843568.5%
Dovetailed Technologiesdovetail.com165,533518.1%
Streemstreem.com.au98,6783535.8%
Phlanxphlanx.com54,3774044.6%
Narratonarrato.io51,9503438.4%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

23 of these companies (7.3%) publish at least one Android app — 32 apps in all, carrying 1.3M installs between them.

AppInstallsRatingStore category
Plann: Preview for InstagramPlann1.2M4.6Photography
Octopus Members Portal 2Octopus Group53.9K—Business
Shopamoji: Shopping ListFrill8.4K3.6Productivity
Cloud Adword Studio: For SMB’sCloud AdWord8.4K—Business
tagSpacetagSpace7.6K—Entertainment
Commission FactoryCommission Factory6.4K3.2Business
Nativo Driver - passageiroHeyLink5.5K—Maps & Navigation
Cloud AdWord Media Player AppCloud AdWord3.8K—Business
IsentiaIsentia3.4K—Business
OIS AppOIS3.2K—Business

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Marketingtech261.3MPlann: Preview for Instagram 1.2M
Pr Tech31.2MIsentia 3.4K
Loyalty Software254.7KOctopus Members Portal 2 53.9K
Tech For Traditional Advertising516.1KCloud Adword Studio: For SMB’s 8.4K
Adtech310KCommission Factory 6.4K
Customer Success Management39KShopamoji: Shopping List 8.4K
Sales Force Automation46.1KNurtureCloud 2.7K
Real Estate It33.8KEffi 1K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 12023Q2: 02023Q22023Q3: 12023Q3: 02023Q32023Q4: 12023Q4: 22023Q42024Q1: 12024Q1: 12024Q12024Q3: 22024Q3: 42024Q32024Q4: 22024Q4: 12024Q42025Q4: 12025Q4: 02025Q42026Q1: 22026Q1: 92026Q1

Darker bars are new releases, lighter bars apps updated. 20 of 32 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Sydney adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech265
Enterprise software206
Saas183
Lead generation23
Consumer digital22
Artificial intelligence22
Native ai in marketing21
Lead management19
Marketplaces13
Conversion rate optimization13
Market research tools12
Commerce enablers11

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

265companies
3.8%have hiring activity

10 companies hiring · $293.23M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription232
Advertising100
E-commerce - service68
Commission on transaction41
Affiliate marketing14
Fee-for-service11
Sponsorship9
E-commerce - product5
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsoohmedia.com.au ↗

Pacific Equity Partners has reportedly made a $747 million non-binding indicative offer to acquire ASX-listed out-of-home media company oOh!media.

Mergers & acquisitionsortto.com ↗

Canva has acquired Ortto, a customer data and marketing automation company, ... for an undisclosed amount of money.

Funding roundslinkby.com ↗

Next, Linkby secured $15 million to expand its hybrid PR and affiliate platform in North America, underscoring investor interest in integrated performance and affiliate marketing technologies.

IPO activityjepto.com ↗

MOST ATTENTION WILL REMAIN ON THE IPO OF RELIANCE GEO. IN ADDITION TO PHILPCART, PHONEPE, JEPTO ALSO INCLUDE THE QUEUE OF IPO.

Mergers & acquisitionsmagicbrief.com ↗

Canva said on Tuesday that it's buying MagicBrief, whose technology is used for analyzing ad performance, for an undisclosed sum.

Mergers & acquisitionsxpon.ai ↗

XPON Technologies (ASX: XPN) will acquire long-term channel partner Alpha Digital Design Consultants in a bid to accelerate its competitive artificial intelligence (AI) solutions offering.

Funding roundsgetraincheck.com ↗

Raincheck Earth Co., the maker of Cherrapunji Craft Gin, has raised USD 1.2 million in a pre-Series A round led by Japanese investors.

Mergers & acquisitionsish.com.au ↗

Irish-based human resources software business HRLocker has been acquired by Britain's ISH Group. Terms of the deal have not been disclosed.

Mergers & acquisitionsnarrato.io ↗

Typeface revealed on Monday that it has purchased Narrato, an AI-powered content creation and management platform.

Earningsacmadcentre.com.au ↗

Filings to the Australian Securities and Investments Commission (ASIC) from 20 Cashews show that the Australian Community Media (ACM) company has posted a $30m drop in revenue and a net loss after tax of $7.9m for the 2025 financial year.

Full recorded event mix

Top 8 categories among 44 recorded events in the 24-month window.

Leadership moves
17
Earnings
8
Mergers & acquisitions
8
Funding rounds
5
IPO activity
2
Company announcements
2
New products
1
Contracts
1
4 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Jepto ↗

IPO2 reports

Leadership moves

6 tracked people moves

oOh Media ↗
Bree Tassell

Promotion South Australian Sales Director

oOh Media ↗
Nathan Robertson

Promotion Commercial Director

oOh Media ↗
Philippa Kelly

Appointment Chair

Molly Jolly

Promotion Group Sales Manager, National Sales

Eyeota ↗
Rakesh Jha

Appointment Lead sales across northern India

Product launches

Products, platforms and features in the recorded window

Simple ↗
Simple AI

AI platform for CO2e emissions calculation

Contract wins

1 recorded customer wins

oOh Media ↗

Customer: officeworksRetail

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
pacific equity partners→oOh Media ↗Announced2026-04-29$747.0M
canva→Ortto ↗Announced2026-04-22Not stated in snapshot
canva→MagicBrief ↗Announced2026-04-10Not stated in snapshot
Kintyre Holdings (JA) Limited→oOh Media ↗Announced2026-03-18Not stated in snapshot
Xpon→Alpha Digital Design ConsultantsAnnounced2025-05-06$2.6M
bbva→Simple ↗Announced2025-01-21$117.0M

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

0 postings in the preceding 12 months. The full 21-posting snapshot covers 13 employers.

Expand panel +

Most advertised job titles

No repeated job title is supported by this snapshot.

0 internship postings

0 tracked postings mention remote work.

Skills employers mention

Top skills across 21 tracked postings in the available jobs snapshot.

Digital Marketing
11
Programmatic
5
Media Buying
4
Social Media
3
Ad Tech
2
Investment Planning
2
Content Planning
2
Static Content
2
Sem
2
Negotiation
2
THE PEOPLE BUILDING THE FIELD

Founders and leaders

196 founders and chief executives across 143 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

10 profiles with education records.

Monash University
2
University of Sydney Business School
1
The University of Sydney
1
University College Cork
1
IIT Delhi
1
Melbourne Business School
1
RMIT University
1
The University of Edinburgh
1

Prior employers

4 profiles with prior-work records.

Google
3
Microsoft
1
Goldman Sachs
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

2,699 articles in the measured 12-month window.

Expand panel +
2,699articles in the measured year
502articles in 2026Q1
79.1%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Sydney · articles per complete quarter

02595187771,0362021Q2: 4592021Q22021Q3: 5682021Q4: 5572022Q1: 5292022Q2: 4712022Q22022Q3: 5582022Q4: 5742023Q1: 9012023Q2: 5562023Q22023Q3: 6692023Q4: 6462024Q1: 5812024Q2: 5562024Q22024Q3: 6582024Q4: 6992025Q1: 6892025Q2: 4492025Q22025Q3: 8922025Q4: 7532026Q1: 5022026Q1
View quarterly article counts
QuarterArticles
2021Q2459
2021Q3568
2021Q4557
2022Q1529
2022Q2471
2022Q3558
2022Q4574
2023Q1901
2023Q2556
2023Q3669
2023Q4646
2024Q1581
2024Q2556
2024Q3658
2024Q4699
2025Q1689
2025Q2449
2025Q3892
2025Q4753
2026Q1502

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
1,269 positive · 8 neutral · 400 negative
2022
1,611 positive · 21 neutral · 498 negative
2023
2,039 positive · 20 neutral · 697 negative
2024
2,021 positive · 28 neutral · 440 negative
2025
2,201 positive · 16 neutral · 564 negative

Leading coverage topics

AdTech coverage tagged Sydney · ranked by full-period article count.

Market Research And Consumer Behavior Analysis3,339 articles in the full recorded period
553 recent · 542 prior
Artificial Intelligence Advancements2,607 articles in the full recorded period
885 recent · 725 prior
International Sports Competitions2,353 articles in the full recorded period
451 recent · 546 prior
Cybersecurity Threats And Solutions1,322 articles in the full recorded period
343 recent · 453 prior
Executive Leadership Changes And Appointments1,295 articles in the full recorded period
270 recent · 213 prior
New Product Launches And Innovations1,246 articles in the full recorded period
362 recent · 244 prior
Technology Adoption And Digital Transformation1,150 articles in the full recorded period
333 recent · 211 prior
Tech Policy And Government Regulations1,146 articles in the full recorded period
290 recent · 379 prior
5G Network Infrastructure1,117 articles in the full recorded period
340 recent · 175 prior
Competitive Analysis And Market Positioning1,087 articles in the full recorded period
247 recent · 185 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Australia comparison coverage

KeywordRecentPriorChange
5g rollout226113100%
5g base stations16373123%
5g latency15667133%
tech legislation14134315%
5g advanced13965114%
6g networks1186290%
5g fwa providers8122268%
5g home broadband8122268%
5g provider804674%
5g coverage794672%
odi world cup137253-46%
test cricket127238-47%
icc world cup127232-45%
test innings110210-48%
odi tactics93203-54%

Event and signal lenses

Australia comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

32,232 classified articles

ai regulation compliance, responsible ai, ai research

43.0% critical · 39.1% positive
Rising

Funding Momentum

7,203 classified articles

odi world cup, icc world cup, test cricket

32.3% critical · 49.2% positive
Rising

Growth

18,945 classified articles

purchase intent research, ad revenue, youtube premium

21.4% critical · 56.6% positive

AdTech coverage tagged Sydney. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Sydney: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Sydney in context

All landscapes ↗

Company ecosystem snapshot: 4 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon