Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SAN DIEGO EDITION 2026

San Diego’s
consumer goods industry,
in focus.

The companies, capital and talent shaping consumer goods in San Diego. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Consumer Goods Industry Landscape of San Diego
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Consumer Goods illustration
MEET THE COMPANIES

Explore San Diego’s consumer goods leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Consumer Goods company highlights in San Diego, snapshot 3 September 2026
Company
The Honest Kitchenthehonestkitchen.com$150M—62—
BlueNalubluenalu.com$129M—50—
MUSHeatmush.com$27.19M5 roles49—
Karl Strausskarlstrauss.com$25.59M—162—
Manscapedmanscaped.com$25.07M—179—
JuneShinejuneshine.com$24M—172—
Infinity X1infinityx1.com$22M———
Curologycurology.com$19.15M—603—
Foresight Sportsforesightsports.com—10 roles113—
Road Runnerroadrunnersports.com—8 roles656—
Sportrxsportrx.com—6 roles20—
G|M Business Interiorsgmbi.net—5 roles191—
Mad Enginemadengine.com—5 roles334—
united tote companyunitedtote.com—5 roles——
Belching Beaver Brewerybelchingbeaver.com—4 roles51—
Bad Boybadboy.com————
Bumble Bee Seafoodsbumblebee.com——587—
Buoyjustaddbuoy.com——10—
Injinjiinjinji.com——33—
Janitorhellojanitor.com——415—
Knockaroundknockaround.com——43—
Original Grainoriginalgrain.com——13—
Planet Based Foodsplanetbasedfoods.com——10—
Satechisatechi.net——65—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Consumer Goods industry KPIs in San Diego

A few useful ratios bring the size of this ecosystem into perspective.

3 September 2026
Hiring participation8.4%

31 of 371 tracked companies have open roles.

Funding participation10.0%

37 of 371 tracked companies have a recorded round.

Top 3 funding share64.8%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.22M

Midpoint of 37 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 64.8% of disclosed capital, while 90.0% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How San Diego consumer goods has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

San Diego consumer goods
$0$56.49M$112.98M$169.48M$225.97M2016: $22.63M20162017: $2.4M20172018: $4.52M20182019: $25M20192020: $4.24M20202021: $98.46M20212022: $198.22M20222023: $61.97M20232024: $20K20242025: $15.12M2025
View the numbers
Annual consumer goods funding and company formation in San Diego
YearFunding (USD)FoundedRaising
2016$22.63M274
2017$2.4M224
2018$4.52M232
2019$25M102
2020$4.24M132
2021$98.46M76
2022$198.22M86
2023$61.97M55
2024$20K21
2025$15.12M03
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • The Honest Kitchen31.7%
  • BlueNalu27.3%
  • MUSH5.8%
  • Other companies35.2%

Funding by stage

54 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel24 44.4%
Series A–B22 40.7%
Series C+ / PE0 0.0%
Grants, debt & other8 14.8%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B09/2022
MUSHeatmush.com$23M

Participating investors were not recorded in this snapshot.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2016 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 1 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not San Diego market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 1 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2016 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
SAN DIEGO · INDUSTRY COHORTS

How does consumer goods compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the San Diego companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

11 of the 371 companies on this page carry a measured traffic record (3%); these are the largest of those, by monthly visits. The median among them is 122,918 visits.

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

14 of these companies (3.8%) publish at least one Android app — 17 apps in all, carrying 189.9K installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2024Q4).

SegmentAppsInstallsLeading appRelease trend
Sports Equipment5120.9KiGolf - GPS & Tee Times 93.4K
Home Furnishing Products434.4KWhalen Fireplace Bluetooth App 13.1K
Tv & Audiovisual Products210.5KGrace Controller 7.3K
Beauty & Personal Care Products28.6KMoxieLash 5K
Mobiles & Accessories28KH2O Audio PRO 7.3K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

INSIDE THE INDUSTRY

The San Diego consumer goods market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Internet first brands42
Consumer digital30
B2c e-commerce25
Inc 500018
Nutritional formula9
Enterprise tech8
B2c fashion e-commerce8
Beauty e-commerce7
Internet first fashion brands7
Internet first beauty brands6
Internet first apparel brands5

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Internet first brands

The largest measured segment in this report snapshot.

42companies
7.1%have hiring activity

3 companies hiring · $4.75M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product302
Physical commerce98
Advertising16
Subscription15
Commission on transaction15
E-commerce - service12
Fee-for-service11
Sponsorship7
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Funding roundsbluenalu.com ↗

Concurrent with the subscription for CPNs, the Company has also subscribed for 1,012,229 new Preferred Shares at a price of approximately US$ 5.93 (total subscription value US$ 6,000,000) (the “Share Subscription“).

Mergers & acquisitionscutwaterspirits.com ↗

In 2019, AB InBev acquired US-based canned cocktail maker Cutwater Spirits for an undisclosed sum.

Funding roundsplanetbasedfoods.com ↗

Planet Based Foods Global Inc. announces that, further to its news release of August 18, 2025 announcing the execution of binding term sheets with Baron Global Financial Canada Ltd. ("Baron") and Coenda Investments Holding Corp. ("Coenda"), it has now executed definitive debt settlement agreements (the "Debt Settlement Agreements") with each of Baron and Coenda to settle an aggregate of $800,000 of bona fide debt (the "Debt") through the issuance of subordinate voting shares of the Company (the "Shares").

IPO activitysenomyx.com ↗

Senomyx Inc. hit the public markets after pricing a $36 million initial public offering.

Mergers & acquisitionsbumblebee.com ↗

Bumble Bee Seafoods, North America’s largest branded shelf-stable seafood company, announced it has been acquired by Thai Union Frozen Products Public Company Limited (TUF) for $1.51 billion.

Mergers & acquisitionsgreenflashbrew.com ↗

San Diego-based Green Flash Brewing Company acquired Alpine Beer Company.

Mergers & acquisitionsjuneshine.com ↗

In March, JuneShine announced plans to acquire fellow hard kombucha maker Flying Embers in an all-stock deal.

Funding roundsbadboy.com ↗

An investment of ₹2-3 crore has been made on the vehicle, he said.

Leadership moveseatmush.com ↗

Jackie Cassis-Mayer has joined Mush as its first chief customer officer.

Contractsmanscaped.com ↗

MANSCAPED, the global men’s grooming company known for redefining modern self-care, has officially appointed Dubai-based Monster Middle East (MME) as its exclusive distributor for the GCC.

Full recorded event mix

Top 10 categories among 69 recorded events in the 24-month window.

Leadership moves
35
Funding rounds
8
IPO activity
7
Mergers & acquisitions
6
Contracts
6
Company announcements
3
Lawsuit
1
Capital infusions
1
Job creation
1
New products
1
5 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Senomyx ↗

IPO · NASDAQ7 reports

Product launches

Products, platforms and features in the recorded window

Pitaya ↗
Protein Smoothie Bowls

Frozen superfruit products

Litigation

1 tracked suits

Company
Bumble Bee Foods v Trump administration

refund of tariffs and declaration of tariffs unlawfulCivil · Ongoing

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
ab inbev→Cutwater Spirits ↗Completed2025-11-28Not stated in snapshot
constellation brands→Ballast Point ↗Completed2025-08-23$1.0B
millercoors→Saint Archer Brewing Company ↗Completed2025-08-21Not stated in snapshot
mondelez international→Perfect Bar ↗Announced2025-02-14Not stated in snapshot
Bumble Bee Seafoods→Centre Partners ManagementCompleted2025-02-14Not stated in snapshot
Thai Union Frozen Products Public Company Limited→Bumble Bee Seafoods ↗Announced2025-02-14$1.5B

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

271 postings in the preceding 12 months. The full 327-posting snapshot covers 33 employers.

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Most advertised job titles

Freight Handler16
Clinical Research Coordinator I14
Supply Chain Planning Analyst6
Regional Sales Director (Central) Golf Technology6
Regional Sales Director (Southeast) Golf Technology6
Vp, Product Ai + Mobile Experience5
0 internship postings

1 tracked postings mention remote work.

The seniority mix

153 postings specify a level.

unspecified
174
manager
92
senior
41
lead
10
intern
6
entry
4

Skills employers mention

Top skills across 327 tracked postings in the available jobs snapshot.

Microsoft Office
10
Sap
8
Excel
8
Netsuite
7
Oracle
7
Cet Designer
6
Bluebeam
6
Revit
6
Building Codes
6
Ada
6
ADVERTISED PAY$76.4K/ year

Median across 67 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

201 founders and chief executives across 156 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

8 profiles with education records.

Tel Aviv University
3
Stanford University
1
University of California (Los Angeles)
1
Duke University
1
Columbia University
1
New York University
1

Prior employers

1 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

20,395 articles in the measured 12-month window.

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20,395articles in the measured year
2,790articles in 2026Q2
64.4%positive tone in the latest complete year

News volume trends

Consumer Goods coverage tagged San Diego · articles per complete quarter

03,1316,2629,39312,5232021Q2: 4,7662021Q22021Q3: 5,5202021Q4: 3,5432022Q1: 4,6372022Q2: 4,7652022Q22022Q3: 4,9662022Q4: 5,2292023Q1: 5,3792023Q2: 5,4962023Q22023Q3: 5,3332023Q4: 5,9072024Q1: 6,1242024Q2: 6,0472024Q22024Q3: 7,3932024Q4: 6,5082025Q1: 10,8902025Q2: 5,5652025Q22025Q3: 7,4572025Q4: 4,8442026Q1: 5,3042026Q2: 2,7902026Q2
View quarterly article counts
QuarterArticles
2021Q24,766
2021Q35,520
2021Q43,543
2022Q14,637
2022Q24,765
2022Q34,966
2022Q45,229
2023Q15,379
2023Q25,496
2023Q35,333
2023Q45,907
2024Q16,124
2024Q26,047
2024Q37,393
2024Q46,508
2025Q110,890
2025Q25,565
2025Q37,457
2025Q44,844
2026Q15,304
2026Q22,790

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
9,228 positive · 272 neutral · 5,248 negative
2022
13,435 positive · 343 neutral · 5,766 negative
2023
14,633 positive · 391 neutral · 7,047 negative
2024
18,142 positive · 396 neutral · 7,490 negative
2025
18,489 positive · 494 neutral · 9,718 negative

Leading coverage topics

Consumer Goods coverage tagged San Diego · ranked by full-period article count.

Administrative And Political Subdivisions4,359,401 articles in the full recorded period
929,769 recent · 795,456 prior
Geopolitical Disputes And Contested Areas320,939 articles in the full recorded period
106,792 recent · 82,252 prior
International And Transnational Geographic Entities320,750 articles in the full recorded period
106,737 recent · 82,173 prior
International Political Relations217,775 articles in the full recorded period
57,226 recent · 54,616 prior
Professional League Updates180,952 articles in the full recorded period
40,344 recent · 44,805 prior
Security And Defense Policies158,404 articles in the full recorded period
46,371 recent · 38,439 prior
College Athletics News150,752 articles in the full recorded period
36,312 recent · 51,245 prior
Athlete Transfer Rumors126,387 articles in the full recorded period
29,504 recent · 32,034 prior
Sports Injury Reports107,186 articles in the full recorded period
26,994 recent · 24,454 prior
International Relations And Diplomacy97,856 articles in the full recorded period
23,309 recent · 25,040 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
conceptual rock albums5,3551443619%
countries3,9251,959100%
stablecoin fx impact3,5701,89788%
oil price volatility3,4871,602118%
prog rock epics2,8091223308%
etf trading2,7881,193134%
theatrical rock personas2,731377281%
symphonic rock pieces2,6001517233%
avant-garde rock2,551425974%
mind-expanding rock2,4851417650%
tariff negotiations15,05725,032-40%
college playoffs8,11120,679-61%
nba team legends3,03412,677-76%
ncaa updates6,81712,639-46%
college football finals3,72611,472-68%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

2,731,504 classified articles

territories, disputed islands, tariff negotiations

38.2% critical · 25.9% positive
Rising

Funding Momentum

549,563 classified articles

investment deal, club valuation, inflation reports fx

35.6% critical · 42.8% positive
Rising

Growth

730,369 classified articles

nba expansion teams, nba team legends, league expansion news

32.4% critical · 44.2% positive

Consumer Goods coverage tagged San Diego. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

Consumer Goods in San Diego: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon