Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SEATTLE EDITION 2026

Seattle’s
consumer goods industry,
in focus.

The companies, capital and talent shaping consumer goods in Seattle. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Consumer Goods Industry Landscape of Seattle
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Consumer Goods illustration
MEET THE COMPANIES

Explore Seattle’s consumer goods leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Consumer Goods company highlights in Seattle, snapshot 3 September 2026
Company
VICISvicis.com$101.82M95
Atomo Coffeeatomocoffee.com$61.05M32
Jones Sodajonessoda.com$57.74M21$25.3MFYFY2025 filing
Bulletproofbulletproof.com$43.94M4 roles90
Skinny Dippedskinnydipped.com$41.92M33
Direct Source Seafooddirectsourceseafood.com$35M20
Joyluxjoylux.com$33.03M11
Reklaimreklaim.com$31.74M11
Darigolddarigold.com8 roles885
Filsonfilson.com5 roles185
True Brandstruebrands.com4 roles189
caffe vitacaffevita.com4 roles83
Cutter & Buckcutterbuck.com3 roles274
Elevate Outdoorelevateoutdoorcollective.com3 roles403
Ravensburgerravensburger.us3 roles
Analogueanalogue.co
Aqua Staraquastar.com145
Blue Owlblueowl.us
Brooksbrooksrunning.com1,396
Cascade Designscascadedesigns.com230
Cycling Frogcyclingfrog.com
Glassybabyglassybaby.com270
Hesthest.com13
Ocean Beautyoceanbeauty.com331
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Consumer Goods industry KPIs in Seattle

A few useful ratios bring the size of this ecosystem into perspective.

3 September 2026
Hiring participation9.6%

32 of 334 tracked companies have open roles.

Funding participation15.9%

53 of 334 tracked companies have a recorded round.

Top 3 funding share40.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.02M

Midpoint of 93 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 40.6% of disclosed capital, while 84.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Seattle consumer goods has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Seattle consumer goods
$0$25.48M$50.96M$76.45M$101.93M2016: $38.62M20162017: $49.61M20172018: $89.41M20182019: $84.91M20192020: $37.89M20202021: $18.3M20212022: $56.41M20222023: $32.56M20232024: $21.64M20242025: $10.79M2025
View the numbers
Annual consumer goods funding and company formation in Seattle
YearFunding (USD)FoundedRaising
2016$38.62M107
2017$49.61M88
2018$89.41M1611
2019$84.91M712
2020$37.89M96
2021$18.3M115
2022$56.41M108
2023$32.56M15
2024$21.64M18
2025$10.79M16
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • VICIS18.7%
  • Atomo Coffee11.2%
  • Jones Soda10.6%
  • Other companies59.4%

Funding by stage

108 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel50 46.3%
Series A–B40 37.0%
Series C+ / PE3 2.8%
Grants, debt & other15 13.9%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B07/2018
VICISvicis.com$15M

Participating investors were not recorded in this snapshot.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 3 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not Seattle market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
SEATTLE · INDUSTRY COHORTS

How does consumer goods compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Seattle companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

8 of the 334 companies on this page carry a measured traffic record (2.4%); these are the largest of those, by monthly visits. The median among them is 123,153 visits.

Visits and authority are third-party web estimates, not company-reported figures.

INSIDE THE INDUSTRY

The Seattle consumer goods market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Internet first brands35
Consumer digital21
B2c e-commerce17
Inc 50007
Internet first beauty brands5
Beauty e-commerce5

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Internet first brands

The largest measured segment in this report snapshot.

35companies
5.7%have hiring activity

2 companies hiring · $43.35M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product280
Physical commerce110
Advertising17
Commission on transaction13
Subscription9
E-commerce - service8
Sponsorship7
Fee-for-service7
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsmervin.com ↗

Mervin Manufacturing, the owner of the Libtech, Bent Metal and Gnu action sports brands, has been acquired by Spring Capital Group, an Oregon‑based private investment firm.

Funding roundsnevisbrands.com ↗

Nevis Brands Inc. announces that it has entered into a US$100,000 loan from John Kueber, a director and officer of the Company (the “Kueber Loan”).

Mergers & acquisitionsjonessoda.com ↗

Big Red Holdings Corp., Austin, Texas, made an offer to acquire Jones Soda, Seattle, for a cash purchase price of \\$0.30 per share of common stock.

Mergers & acquisitionssahalesnacks.com ↗

The J.M. Smucker Co. has signed an agreement to acquire Sahale Snacks, Inc.

Mergers & acquisitionsethoswater.com ↗

Starbucks, Seattle, has acquired Ethos Water, based in Santa Monica, Calif.

Mergers & acquisitionsbrooksrunning.com ↗

InnoVet Inc. has completed its previously announced acquisition of Brooks Feeds Inc. for an undisclosed amount of cash and stock, InnoVet said Thursday.

Funding roundsrebellyous.com ↗

Plant-based chicken maker Rebellyous Foods raises $2.4m Geekwire

Mergers & acquisitionstridentseafoods.com ↗

Pacific Seafood and Trident Seafoods today jointly announced the completion of Pacific’s acquisition of Trident’s Kodiak, Alaska, processing operations.

Leadership movesoutdoorresearch.com ↗

Roger Barton is stepping down as president of Outdoor Research (OR).

Leadership moveshest.com ↗

Chief Operating Officer Stephen Reilly will step down, joining a wave of senior exits

Full recorded event mix

Top 10 categories among 113 recorded events in the 24-month window.

Leadership moves
38
Company announcements
23
Earnings
18
Mergers & acquisitions
7
Asset acquisitions
7
Funding rounds
5
New products
5
Contracts
5
Lawsuit
2
Incorporation
1
4 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

12 tracked people moves

Roger Barton

Resignation Previously President

Hest ↗
Debby Blakey

Retirement Previously Chief Executive Officer

Hest ↗
Stephen Reilly

Departure Previously Chief Operating Officer

Brooks ↗
Claire Wood

Appointment VP of Footwear Product Strategy

Brooks ↗
Mike Billish

Promotion SVP and GM of the Americas

Brooks ↗
Carson Caprara

Appointment Chief Product Officer

Jason McGibbon

Appointment Vice President of Sales

Jones Soda ↗
Eric Schnabel

Appointment Chief Marketing Officer

Contract wins

5 recorded customer wins

Human ↗

Customer: ciscoTechnology

Human ↗

Customer: amazonTechnology

Jones Soda ↗

Customer: meijerRetail

Regulatory events

1 recorded events

approved for saleIllinois

Litigation

2 tracked suits

Company
Stanley Black and Decker v pacific market international

Trademark infringement and breach of contract over use of brand nameCivil · Filed

Company
stanley black & decker v PMI WW Brands, LLC, pacific market international

trademark infringementCivil · Filed

Earnings pulse

Reported company results in the recorded window.

3companies
19period observations
17.2%median reported growth

Median across 12 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Spring Capital Groupmervin manufacturing inc. ↗Announced2026-04-13Not stated in snapshot
J.M. Smucker Co.Sahale Snacks ↗Announced2025-02-14Not stated in snapshot
second nature brandsSahale Snacks ↗Announced2025-02-14$34.0M
Reed’s Inc.Jones Soda ↗Pending2025-02-14$2.6M
big redJones Soda ↗Announced2025-02-14Not stated in snapshot
starbucksethos water ↗Announced2025-02-14Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

440 postings in the preceding 12 months. The full 565-posting snapshot covers 34 employers.

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Most advertised job titles

Entry Level Remote Insurance Sales70
Entry Level Remote Sales Role42
Already Licensed? Here\'S What "More" Actually Looks Like17
Pensions Data Technician10
Plant Accountant7
Class A Cdl Driver Local Routes6
0 internship postings

113 tracked postings mention remote work.

The seniority mix

262 postings specify a level.

unspecified
303
entry
115
manager
91
senior
35
lead
13
intern
8

Skills employers mention

Top skills across 565 tracked postings in the available jobs snapshot.

Zoom
112
Phone
112
Background Check
17
Life And Health Insurance License
17
Excel
11
Financial Modeling
8
Analytics
5
Cybersecurity
5
Python
5
Sql
4
ADVERTISED PAY$42.0K/ year

Median across 187 postings with pay data, expressed in USD.

Salary by seniority

entry$42.0K/ year113 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

142 founders and chief executives across 112 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

8 profiles with education records.

Cornell University
1
The Wharton School
1
University of California (Los Angeles)
1
Columbia University
1
University of California (Berkeley)
1
University of Pennsylvania
1
Wharton School
1
Yale University
1

Prior employers

2 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

39,058 articles in the measured 12-month window.

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39,058articles in the measured year
4,791articles in 2026Q2
61.2%positive tone in the latest complete year

News volume trends

Consumer Goods coverage tagged Seattle · articles per complete quarter

04,1278,25412,38016,5072021Q2: 7,8082021Q22021Q3: 9,0112021Q4: 7,8062022Q1: 7,8802022Q2: 8,2362022Q22022Q3: 8,6722022Q4: 8,8792023Q1: 8,8112023Q2: 9,5402023Q22023Q3: 9,1402023Q4: 10,1852024Q1: 9,8532024Q2: 8,8082024Q22024Q3: 11,4062024Q4: 10,4962025Q1: 14,3542025Q2: 9,6492025Q22025Q3: 13,8652025Q4: 9,8482026Q1: 10,5542026Q2: 4,7912026Q2
View quarterly article counts
QuarterArticles
2021Q27,808
2021Q39,011
2021Q47,806
2022Q17,880
2022Q28,236
2022Q38,672
2022Q48,879
2023Q18,811
2023Q29,540
2023Q39,140
2023Q410,185
2024Q19,853
2024Q28,808
2024Q311,406
2024Q410,496
2025Q114,354
2025Q29,649
2025Q313,865
2025Q49,848
2026Q110,554
2026Q24,791

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
16,223 positive · 657 neutral · 9,092 negative
2022
21,442 positive · 622 neutral · 11,545 negative
2023
24,339 positive · 785 neutral · 12,478 negative
2024
26,947 positive · 809 neutral · 12,730 negative
2025
29,174 positive · 1,106 neutral · 17,356 negative

Leading coverage topics

Consumer Goods coverage tagged Seattle · ranked by full-period article count.

Administrative And Political Subdivisions4,359,401 articles in the full recorded period
929,769 recent · 795,456 prior
Geopolitical Disputes And Contested Areas320,939 articles in the full recorded period
106,792 recent · 82,252 prior
International And Transnational Geographic Entities320,750 articles in the full recorded period
106,737 recent · 82,173 prior
International Political Relations217,775 articles in the full recorded period
57,226 recent · 54,616 prior
Professional League Updates180,952 articles in the full recorded period
40,344 recent · 44,805 prior
Security And Defense Policies158,404 articles in the full recorded period
46,371 recent · 38,439 prior
College Athletics News150,752 articles in the full recorded period
36,312 recent · 51,245 prior
Athlete Transfer Rumors126,387 articles in the full recorded period
29,504 recent · 32,034 prior
Sports Injury Reports107,186 articles in the full recorded period
26,994 recent · 24,454 prior
International Relations And Diplomacy97,856 articles in the full recorded period
23,309 recent · 25,040 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
conceptual rock albums5,3551443619%
countries3,9251,959100%
stablecoin fx impact3,5701,89788%
oil price volatility3,4871,602118%
prog rock epics2,8091223308%
etf trading2,7881,193134%
theatrical rock personas2,731377281%
symphonic rock pieces2,6001517233%
avant-garde rock2,551425974%
mind-expanding rock2,4851417650%
tariff negotiations15,05725,032-40%
college playoffs8,11120,679-61%
nba team legends3,03412,677-76%
ncaa updates6,81712,639-46%
college football finals3,72611,472-68%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

2,731,504 classified articles

territories, disputed islands, tariff negotiations

38.2% critical · 25.9% positive
Rising

Funding Momentum

549,563 classified articles

investment deal, club valuation, inflation reports fx

35.6% critical · 42.8% positive
Rising

Growth

730,369 classified articles

nba expansion teams, nba team legends, league expansion news

32.4% critical · 44.2% positive

Consumer Goods coverage tagged Seattle. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

Consumer Goods in Seattle: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon