Consumer Goods Landscape of Singapore
1,262 Consumer Goods companies in Singapore, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and which skills employers want. Updated August 2026.
Who leads Consumer Goods in Singapore
Shows the top 1,262 consumer‑goods firms in Singapore, highlighting which companies are currently hiring, which have recent funding rounds, and the most prominent names in each category.
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The Golden Duck Co4last posted Apr 2026
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addiction pet foods4last posted Aug 2026
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Bacha Coffee4last posted Jul 2026
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Safer Electric2last posted May 2026
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Chello1last posted Jul 2026
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lifestyles healthcare1last posted Apr 2026
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Aspial1last posted May 2026
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Spaespritgroup1last posted Jan 2026
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Oatside$101MSeries B · Jun 2024
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Believe$87MSeries C · May 2024
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TWG Tea$25.1MSeries B · Jul 2013
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Localoka$12.5MSeries B · Mar 2025
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myFirst$10.6MSeries A · Mar 2026
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IUIGA$7.1MSeries A · May 2020
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Prefer$6.2MSeed · Aug 2025
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SUMMER STORE$5MSeed · Nov 2022
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Del Monte$1.7Bsnapshot Apr 2022
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SourceByNet$64.3Msnapshot Dec 2023
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HomesToLife$5.1Msnapshot Dec 2023
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Blood$3.9Msnapshot Dec 2023
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delfi ltd6,000tracked employees
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Fraser and Neave5,998tracked employees
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yeo hiap seng1,781tracked employees
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food empire holdings626tracked employees
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Twelve Cupcakes7.3%9 tracked events
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Sunnystep4.1%5 tracked events
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Secretlabtop 100ksecretlab.co
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Canontop 100kasia.canon
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Loft Hometop 500klofthome.com
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Revolution Watchtop 500krevolutionwatch.com
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Zelostop 500kzeloswatches.com
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RIWAYtop 500kriway.com
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Allies of Skin (Personal Products)≥1articles in the window
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See all 1,262 Consumer Goods companies in Singapore
Filter by funding, headcount, hiring and location, and export the list.
How the Consumer Goods ecosystem in Singapore grew, 2016–2025
Lists the number of companies founded each year from 2016 to 2025, noting the highest count of 95 in 2019 and the low of three in 2025.
Where Consumer Goods companies in Singapore are based
Identifies where the sector’s firms are located, with Singapore holding 1,030 companies and the next largest city, Hougang, having two.
The Consumer Goods market map of Singapore: what these companies actually do
Breaks down the product sub‑categories these firms target and the primary ways they generate revenue, such as e‑commerce product sales and physical commerce.
The biggest kinds of Consumer Goods company, by how many we track.
- Internet First Brands147 companies · $115.5M raised · 4 hiring
- Consumer Digital77 companies · $227.3M raised · 1 hiring
- B2C E-Commerce52 companies · $125.8M raised · 2 hiring
- Plant Based Foods21 companies · $102.6M raised
- Enterprise Tech18 companies · $7.7M raised · 1 hiring
- Fashion Tech16 companies
- K-Beauty15 companies
- B2C Fashion E-Commerce15 companies
- Beauty E-Commerce14 companies · $88.5M raised · 2 hiring
- Internet First Fashion Brands13 companies
- Internet First Beauty Brands12 companies · $88.5M raised · 2 hiring
- Nutritional Formula12 companies
Monetization
How Consumer Goods companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Consumer Goods in Singapore
Counts 84 corporate events over the past two years, separating them into announcements, key‑person updates, earnings releases, mergers and acquisitions, and funding rounds.
- FundingVertex Ventures led multiple rounds with myFirst at $8m.2026-04-08
- M&ASingapore-based consumer electronics startup Stryv has fully acquired home appliance brand Sterra for an undisclosed amount.2026-03-10
- M&AFraser & Neave (F&N) increasing its stake in Vinamilk (about ~$228m).2026-01-22
- M&ASingapore Ng Teng Fong billionaire family Far East Organization family office (Far East Capital) has bought preference shares in Singapore-based oat milk startup Oatside from Mugi Capital in 2025 November.2025-12-30
- FundingBOM BOM, a Singapore-based precision pet nutrition company, has concluded its Series Pre-A round of S$3.5 million ($2.72 million), led by Blueprint Ventures, a seed stage consumer venture capital firm.2025-08-26
- M&AWOGI, Asia's trusted digital rewards and incentives solutions partner, today announced the acquisition of UNIQGIFT, Singapore's leading provider of customised reward programs for customers, employees and partners.2025-06-04
- M&AHomesToLife Ltd (NASDAQ: HTLM ) (“HomesToLife” or the “Company”) , the holding company of one of the leading producers of home furniture products based in Singapore with sales across Asia-Pacific, Europe and North America regions, today announced the successful closing of the acquisition of 100% of equity interests in HTL Marketing Pte Ltd (“ HTL Marketing ”).2025-05-19
- M&ADel Monte Foods Company and an investor group led by funds affiliated with Kohlberg Kravis Roberts & Co. L.P., Vestar Capital Partners and Centerview Partners have signed a definitive agreement under which they will acquire Del Monte for $19.00 per share in cash.2025-02-14
- M&AGemspring Capital has acquired Creative Labs and United Hair Care (together, Creative Labs) in partnership with the company’s senior management team.2025-02-10
- EarningsFor its FY2025 (ended Dec 31), the group reported higher profitability with profit attributable to equity holders of S$39.8 million, despite broadly flat revenue.2026-05-03
Mergers and acquisitions
Deals from the last 24 months where a Consumer Goods company in Singapore was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| Company controlled by the family of Thai billionaire Charoen Sirivadhanabhakdi | undisclosed | Pending | 2026-08-07 | |
| Stryv | undisclosed | Completed | 2026-03-10 | |
| $228M | Announced | 2026-01-22 | ||
| undisclosed | Announced | 2025-11-01 | ||
| undisclosed | Completed | 2025-06-04 | ||
| HTL Marketing Pte Ltd | undisclosed | Completed | 2025-05-19 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events like leadership changes, IPO filings, product launches, and contract wins.
PSC CorporationKenneth Goi Kok Ming · Appointment → Chief Executive OfficerMay 2026
- Securities Industry Council v psc corporation, Sam Goibreach of Singapore code on takeovers and mergers · DismissedApr 2026
- CPF Board v twelve cupcakesRecover outstanding CPF contributions for September and October. · FiledOct 2025
Half of these companies grew revenue faster than +9.1%, half slower.
Who is building Consumer Goods in Singapore
Profiles 313 founders and CEOs across 255 firms, showing their most common schools—NUS, SMU, INSEAD, NTU—and prior employers such as Uber and Bain.
myFirst, Ex-Financial Alliance, ipac, FPA Financial and FPA Asset Management, TKGear. University of Sydney BSc 2005…
Founder Viufinder.University of Surabaya 2010, Yuan-Ze University MS 2013
Ex- Good Seed Ventures, Concierge Group Real Estate, Newton Tech. Tel Aviv University - Coller School of Management MBA 2022…
Ex-Ofo, Uber, ITC. Shri Ram College of Commerce BCOM
Ex-BraveStandard, Luxify, Luye Pharma Group. The London School of Economics and Political Science BS 2001
Float Foods, ex-Inex Innovate, ex-Inex, National University of Singapore, 1988
National University of Singapore BSc 2011
Ex-XTREME Media, Barclays, JPMorgan Chase, Bloomberg. UNSW BCom, INSEAD MBA 2006
Ex- Co-Founder UglyGood, HSBC. Singapore Management University 2018
Look up the people behind Consumer Goods companies in Singapore
Search founders, executives and operators by company, role and location.
Who funds Consumer Goods in Singapore
Lists 72 investors who participated in 38 funding rounds since 2016, with an average round size of $3.5 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Accel | 4 | 2 | Apr 2022 |
| Jungle Ventures | 4 | 2 | May 2024 |
| Temasek | 4 | 2 | Jun 2024 |
| Ashish Gupta | 4 | — | Dec 2020 |
| DSG Consumer Partners | 3 | 2 | May 2023 |
| Apricot Capital | 2 | 1 | Jun 2021 |
| Venturi Partners | 2 | 1 | May 2024 |
| GGV Capital | 2 | 1 | Jun 2024 |
| Forge Ventures | 2 | 1 | Aug 2025 |
| K-Startup Grand Challenge | 2 | — | Nov 2022 |
The typical round is $3.5M — half were bigger, half smaller.
The biggest Consumer Goods funding rounds in Singapore
Highlights the ten largest disclosed rounds, including Oatside’s $65.6 million Series A funding.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series A | $65.6M | Aug 2022 | Temasek, GGV Capital | |
| Series C | $60.8M | Apr 2022 | Venturi Partners, 360 One, Accel +4 more | |
| Series B | $35.3M | Jun 2024 | AC Ventures, TR Capital, Tangram Asia Capital +3 more | |
| Series B | $25.1M | Apr 2011 | OSIM | |
| Series B | $12.6M | Dec 2020 | Accel, Jungle Ventures, Wamda +2 more | |
| Series B | $12.5M | Mar 2025 | — | |
| Series A | $9.1M | Mar 2020 | Sadiq Ahamed Shaik, Revant Shirish Bhate, Ashish Gupta +10 more | |
| Series A | $8M | Mar 2026 | Vertex Ventures | |
| Series A | $7.1M | May 2020 | Konimex | |
| Seed | $5M | Nov 2022 | GDP Venture, Teja Ventures, Gushcloud +1 more |
What the news says about Consumer Goods in Singapore
Counts 173,147 news articles about the sector in the last year, indicating the most frequently covered topics and emerging terminology.
What the coverage is about
The subjects that dominate Consumer Goods news in Singapore. The arrow shows whether each one is being written about more or less than a year ago.
- International and transnational geographic entities≥300,107▲+33%
- Geopolitical disputes and contested areas≥300,097▲+33%
- Administrative and political subdivisions≥300,093▲+33%
- Cryptocurrency impact on forex markets≥17,033▲+36%
- New product launches and innovations≥11,569▲+27%
- Strategic partnerships and collaborations≥11,296▲+32%
- Technology adoption and digital transformation≥8,674▲+30%
- Executive leadership changes and appointments≥8,129→+6%
- International political relations≥8,085▲+12%
- International sports competitions≥7,086→+4%
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8 Consumer Goods companies here were named in the news over this period.
Watch Consumer Goods coverage in Singapore as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in Singapore Consumer Goods coverage, and whether each is getting more attention year on year (through 2025).
Consumer Goods jobs in Singapore: who is hiring and what they ask for
Summarizes 25 job postings from 38 firms in the past year, noting the most requested skills like Python, sales, and credit‑card expertise.
Demand
The Skills Employers Ask For
What Consumer Goods employers in Singapore put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- loans7▲
- deposits6▲
- python6▲
- sales5▲
- credit cards5▲
- sql5▲
- analytical skills4▲
- banking4▲
- powerpoint4▲
- capital markets4▲
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Track Consumer Goods in Singapore beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.