Industry landscapes
The companies, capital and talent shaping consumer goods in Singapore. Find the leaders. Understand the segments. See where the activity is.
An industry ecosystem,
measured in context.
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
Recently founded means a recorded 2023–2026 founding year and no recorded parent, acquirer or public-company status. These companies are not labelled startups without that separate classification.
Explore classified startups in Radar ↗A few useful ratios bring the size of this ecosystem into perspective.
21 of 1,262 tracked companies have open roles.
31 of 1,262 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 24 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 79.7% of disclosed capital, while 97.5% of tracked companies have no recorded funding round.
Explore the segments →Recorded company formation and disclosed funding across the complete annual series shown.
Sum of recorded funding rounds · USD
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $0 | 64 | 0 |
| 2017 | $100K | 79 | 1 |
| 2018 | $0 | 72 | 0 |
| 2019 | $5.07M | 95 | 3 |
| 2020 | $28.76M | 90 | 2 |
| 2021 | $2.03M | 60 | 2 |
| 2022 | $131.88M | 40 | 5 |
| 2023 | $5.16M | 30 | 3 |
| 2024 | $41.84M | 18 | 3 |
| 2025 | $19.43M | 3 | 3 |
Share of all disclosed company funding.
38 recorded rounds since 2016
Recorded participation in consumer goods company rounds since 2016.
Backed by Vertex Ventures.
Backed by Temasek and GGV Capital.
Backed by Venturi Partners and 360 One and others.
Backed by AC Ventures and TR Capital and others.
Backed by OSIM.
Backed by Accel and Jungle Ventures and others.
Participating investors were not recorded in this snapshot.
Backed by Sadiq Ahamed Shaik and Revant Shirish Bhate and others.
Backed by Vertex Ventures.
Backed by Konimex.
Backed by GDP Venture and Teja Ventures and others.
No reviewed exact national-ID connector maps Singapore company identities to the configured global filings table.
How the Singapore companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
7 of the 1,262 companies on this page carry a measured traffic record (0.6%); these are the largest of those, by monthly visits. The median among them is 357,684 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| Secretlabsecretlab.co | 1,202,512 | 52 | 51.2% |
| Watsonswatsons.com.sg | 499,601 | 46 | 73.1% |
| Woodchucksatowoodchucksato.com | 398,789 | 28 | 87.9% |
| Pedropedroshoes.com | 357,684 | 45 | 74.4% |
| Calecimcalecimprofessional.com | 247,054 | 36 | 85% |
| Bacha Coffeebachacoffee.com | 191,393 | 46 | 78.5% |
| maison 21gmaison21g.com | 61,443 | 36 | 66.8% |
Visits and authority are third-party web estimates, not company-reported figures.
30 of these companies (2.4%) publish at least one Android app — 36 apps in all, carrying 1.8M installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| Watsons SG: Your Official AppWatsons | 855K | 3.1 | Shopping |
| Blood: Period & Cycle TrackerBlood | 350.2K | 4.5 | Health & Fitness |
| PEDROPedro | 165.4K | 4.6 | Shopping |
| myFirst CirclemyFirst | 122.4K | 2.1 | Social |
| BWL MobileBest World Lifestyle | 79.1K | 4.6 | Shopping |
| Bee Cheng Hiang SingaporeBee Cheng Hiang | 69K | — | Food & Drink |
| Mighty Jaxx StoreMighty Jaxx | 60.8K | 2.5 | Shopping |
| Philips CT LearningPhilips | 24.7K | — | Medical |
| Sketch Book AppOaxis | 22.4K | 3.7 | Productivity |
| The Whale Tea SGThe Whale Tea | 22K | — | Food & Drink |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).
| Segment | Apps | Installs | Leading app | Release trend |
|---|---|---|---|---|
| Beauty & Personal Care Products | 9 | 1.2M | Watsons SG: Your Official App 855K | |
| Beauty Tech | 2 | 362.9K | Blood: Period & Cycle Tracker 350.2K | |
| Mobiles & Accessories | 4 | 152.1K | myFirst Circle 122.4K | |
| Consumer Electronics E-Commerce | 2 | 124.6K | myFirst Insta Wi 2.1K | |
| Food & Beverage Products | 5 | 96.8K | Bee Cheng Hiang Singapore 69K | |
| Household Durables | 4 | 81.5K | BWL Mobile 79.1K | |
| Baby & Kids Products | 2 | 61.1K | Mighty Jaxx Store 60.8K | |
| Diversified Consumer Electronics Brands | 3 | 27.8K | Philips CT Learning 24.7K |
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 29 of 36 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.
Explore the segments behind the headline numbers.
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
The largest measured segment in this report snapshot.
4 companies hiring · $115.53M disclosed funding
Explore in RadarCommon revenue models; a company can use more than one.
Recorded corporate activity linked to companies in this landscape.
Vertex Ventures led multiple rounds with myFirst at $8m.
Singapore-based consumer electronics startup Stryv has fully acquired home appliance brand Sterra for an undisclosed amount.
Fraser & Neave (F&N) increasing its stake in Vinamilk (about ~$228m).
Singapore Ng Teng Fong billionaire family Far East Organization family office (Far East Capital) has bought preference shares in Singapore-based oat milk startup Oatside from Mugi Capital in 2025 November.
BOM BOM, a Singapore-based precision pet nutrition company, has concluded its Series Pre-A round of S$3.5 million ($2.72 million), led by Blueprint Ventures, a seed stage consumer venture capital firm.
WOGI, Asia's trusted digital rewards and incentives solutions partner, today announced the acquisition of UNIQGIFT, Singapore's leading provider of customised reward programs for customers, employees and partners.
HomesToLife Ltd (NASDAQ: HTLM ) (“HomesToLife” or the “Company”) , the holding company of one of the leading producers of home furniture products based in Singapore with sales across Asia-Pacific, Europe and North America regions, today announced the successful closing of the acquisition of 100% of equity interests in HTL Marketing Pte Ltd (“ HTL Marketing ”).
Del Monte Foods Company and an investor group led by funds affiliated with Kohlberg Kravis Roberts & Co. L.P., Vestar Capital Partners and Centerview Partners have signed a definitive agreement under which they will acquire Del Monte for $19.00 per share in cash.
Gemspring Capital has acquired Creative Labs and United Hair Care (together, Creative Labs) in partnership with the company’s senior management team.
For its FY2025 (ended Dec 31), the group reported higher profitability with profit attributable to equity holders of S$39.8 million, despite broadly flat revenue.
Top 10 categories among 84 recorded events in the 24-month window.
1 companies with recorded IPO activity
IPO · NASDAQ4 reports
11 tracked people moves
Appointment Chief Executive Officer
Resignation Previously Chief Executive Officer
Resignation Previously Non-Independent, Non-Executive Director
Resignation Previously Chairman
Resignation Previously Independent Non-Executive Director
Products, platforms and features in the recorded window
Health and personal care essentials
3 companies with reported reductions
25 rolesconsolidation
80 rolesliquidation
Scale not stated rolescost reduction
1 recorded events
approved for purchaseCompetition Authority of Kenya
4 tracked suits
breach of Singapore code on takeovers and mergersRegulatory · Dismissed
Recover outstanding CPF contributions for September and October.Regulatory · Filed
Reported company results in the recorded window.
Median across 18 reported growth observations; companies may contribute multiple periods.
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| Company controlled by the family of Thai billionaire Charoen Sirivadhanabhakdi→Fraser and Neave ↗ | Pending | 2026-08-07 | Not stated in snapshot |
| Stryv→Sterra ↗ | Completed | 2026-03-10 | Not stated in snapshot |
| Fraser and Neave→vinamilk | Announced | 2026-01-22 | $228.0M |
| far east capital→Oatside ↗ | Announced | 2025-11-01 | Not stated in snapshot |
| wogi→UNIQGIFT ↗ | Completed | 2025-06-04 | Not stated in snapshot |
| HomesToLife→HTL Marketing Pte Ltd | Completed | 2025-05-19 | Not stated in snapshot |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
25 postings in the preceding 12 months. The full 57-posting snapshot covers 38 employers.
0 tracked postings mention remote work.
38 postings specify a level.
Top skills across 57 tracked postings in the available jobs snapshot.
| Company | Employees |
|---|---|
| Del Monte ↗ | 11,000 |
| delfi ltd ↗ | 6,000 |
| Fraser and Neave ↗ | 5,998 |
| yeo hiap seng ↗ | 1,781 |
| lifestyles healthcare ↗ | 1,600 |
| food empire holdings ↗ | 626 |
| Aspial ↗ | 302 |
| Spaespritgroup ↗ | 252 |
313 founders and chief executives across 255 companies.
Ex-The Kraft Heinz, Bain Capital. University of Cambridge BA 2015
Group MMM, Singapore Coffee & Cacao Company, Violet Oon Singapore, ex-Janice Wong Singapore, The Wellness Group, Mazaa Media…
HAPPY HEAD WELLNESS CLINIC, Sai Infra, Prost. Vellore Institute of Technology BTech 2009, Western Michigan University 2011
myFirst, Ex-Financial Alliance, ipac, FPA Financial and FPA Asset Management, TKGear. University of Sydney BSc 2005…
Founder Viufinder.University of Surabaya 2010, Yuan-Ze University MS 2013
Ex- Good Seed Ventures, Concierge Group Real Estate, Newton Tech. Tel Aviv University - Coller School of Management MBA 2022…
Ex-Ofo, Uber, ITC. Shri Ram College of Commerce BCOM
Ex-BraveStandard, Luxify, Luye Pharma Group. The London School of Economics and Political Science BS 2001
Float Foods, ex-Inex Innovate, ex-Inex, National University of Singapore, 1988
National University of Singapore BSc 2011
Ex-XTREME Media, Barclays, JPMorgan Chase, Bloomberg. UNSW BCom, INSEAD MBA 2006
Ex- Co-Founder UglyGood, HSBC. Singapore Management University 2018
62 profiles with education records.
5 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
173,147 articles in the measured 12-month window.
Consumer Goods coverage across Singapore · articles per complete quarter
| Quarter | Articles |
|---|---|
| 2021Q2 | 22,394 |
| 2021Q3 | 24,861 |
| 2021Q4 | 22,584 |
| 2022Q1 | 24,563 |
| 2022Q2 | 25,272 |
| 2022Q3 | 28,165 |
| 2022Q4 | 31,663 |
| 2023Q1 | 32,637 |
| 2023Q2 | 32,211 |
| 2023Q3 | 32,666 |
| 2023Q4 | 35,898 |
| 2024Q1 | 34,806 |
| 2024Q2 | 40,970 |
| 2024Q3 | 39,782 |
| 2024Q4 | 41,922 |
| 2025Q1 | 49,486 |
| 2025Q2 | 32,374 |
| 2025Q3 | 85,785 |
| 2025Q4 | 26,375 |
| 2026Q1 | 29,667 |
Article volume measures coverage, not market sales.
123 recorded company events across 19 companies; percentages use that event total.
Consumer Goods coverage across Singapore · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
Consumer Goods coverage across Singapore
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| countries | 2,416 | 1,012 | 139% |
| decentralized forex | 407 | 231 | 76% |
| stablecoin fx impact | 394 | 174 | 126% |
| study overseas | 336 | 105 | 220% |
| overseas study | 306 | 100 | 206% |
| semester abroad | 270 | 80 | 238% |
| exchange rates | 206 | 144 | 43% |
| international programs | 202 | 56 | 261% |
| ai research | 202 | 134 | 51% |
| tanker routing | 198 | 30 | 560% |
| flight safety measures | 66 | 285 | -77% |
| direct investments (pe) | 145 | 243 | -40% |
| brent crude forecast | 46 | 241 | -81% |
| aircraft emergency procedures | 50 | 232 | -78% |
| crude oil analysis | 44 | 218 | -80% |
Consumer Goods coverage across Singapore
territories, disputed islands, countries
18.3% critical · 15.9% positiveinflation reports fx, currency intervention policies, pre-ipo valuation
41.1% critical · 58.7% positivegdp growth forex, gdp growth rate, inflation reports fx
39.4% critical · 51.8% positiveConsumer Goods coverage across Singapore. Topic labels describe recorded classifications and can include broad context.
Compare demand signals in Singapore’s newsflow with the consumer goods categories mapped to each signal.
Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.
The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.
Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.
Swipe horizontally to compare all columns →
| Signal family | Signal percentile | Supply percentile | Relative gap | Gap (points) | Signal share vs prior year |
|---|---|---|---|---|---|
| Inflation & spending pressure ↗Spending Pressure | 50.0 | 0.0 | +50.0 | -2.0% | |
| Layoffs & income shocks ↗Spending Pressure | 50.0 | 50.0 | +0.0 | +17.0% | |
| Tourism footfall ↗Demand Driver | 50.0 | 100.0 | -50.0 | +30.4% |
Showing all 3 signals. Select a family for its history and mapped categories.
All 1 city readings for these demand families in the comparison geography. Singapore is highlighted.
Each city’s reading is a share of its own coverage.
Inflation & spending pressure · Tourism footfall · Layoffs & income shocks
Sustained price pressure can shift spending toward value formats.
Companies can appear in multiple categories; these counts are not a unique-company total.
Mentions per 10,000 articles · zero baseline
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 239 | 79.18 |
| 2024Q4 | 171 | 57.92 |
| 2025Q1 | 146 | 44.59 |
| 2025Q2 | 107 | 49.83 |
| 2025Q3 | 200 | 48.0 |
| 2025Q4 | 138 | 55.97 |
| 2026Q1 | 160 | 63.84 |
Layoff cycles can pull discretionary spend back toward value offerings.
Companies can appear in multiple categories; these counts are not a unique-company total.
Mentions per 10,000 articles · zero baseline
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 70 | 23.19 |
| 2024Q4 | 72 | 24.39 |
| 2025Q1 | 63 | 19.24 |
| 2025Q2 | 56 | 26.08 |
| 2025Q3 | 76 | 18.24 |
| 2025Q4 | 42 | 17.04 |
| 2026Q1 | 79 | 31.52 |
Visitor flows can convert into discretionary spend where they land.
Companies can appear in multiple categories; these counts are not a unique-company total.
Mentions per 10,000 articles · zero baseline
| Quarter | Mentions | Per 10,000 articles |
|---|---|---|
| 2024Q3 | 32 | 10.6 |
| 2024Q4 | 23 | 7.79 |
| 2025Q1 | 38 | 11.61 |
| 2025Q2 | 38 | 17.69 |
| 2025Q3 | 50 | 12.0 |
| 2025Q4 | 33 | 13.38 |
| 2026Q1 | 38 | 15.16 |
Singapore consumer goods coverage
Australasian Marketing Journal (AMJ)
69 citations in the snapshot
Humanities and Social Sciences Communications
53 citations in the snapshot
Journal of Antimicrobial Chemotherapy
47 citations in the snapshot
Antimicrobial Resistance and Infection Control
30 citations in the snapshot
Singapore coverage of this page's demand families
| Keyword | Recent articles | Prior articles | Share change |
|---|
Share changes describe coverage in the stated comparison periods, not search demand or market size.
Company counts, hiring and disclosed funding across the recorded hubs.
99.2% across the displayed hubs
14 companies hiring · $262.5M disclosed funding
Explore companies in Singapore ↗
0.2% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Hougang ↗
0.1% across the displayed hubs
1 companies hiring · $0 disclosed funding
Explore companies in Brussels ↗
0.1% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Kallang ↗0.1% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Bang Rak ↗
0.1% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Malang ↗
0.1% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Woodlands ↗0.1% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in Bukit Merah ↗Clear definitions for making better comparisons.
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
No. A company can belong to several segments, so segment counts and funding can overlap.
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗