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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE LONDON EDITION 2026

London’s
creator economy industry,
in focus.

The companies, capital and talent shaping creator economy in London. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Creator Economy Industry Landscape of London
GB
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Creator Economy illustration
Companies tracked 561Creator Economy ecosystem in London Disclosed funding $924.83M104 companies · all recorded rounds Companies hiring 13With open roles at the snapshot Tracked open roles 190 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore London’s creator economy leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Creator Economy company highlights in London, snapshot 2 September 2026
Company
Quantopayquantopay.com$164.77M—4—
Mattereummattereum.com$111.2M—19—
MyTutormytutor.co.uk$45.36M—71—
SuperAwesomesuperawesome.com$37M—159—
LandVaultlandvault.io$36.5M—35—
Audooaudoo.com$31.66M2 roles30—
AudioBoomaudioboomplc.com$29.54M—37—
The Good Creatorgoodcreator.co$26.8M—186—
Arubaitoarubaito.io—3 roles——
MyPocketSkillmypocketskill.com—2 roles3—
Synchtanksynchtank.com—2 roles11—
iNSTRUCKOinstrucko.com—2 roles49$14.37KFYFY2025 filing
InfluenConnectinfluenconnect.com—1 roles——
Learninglearninghive.co.uk—1 roles13—
Novel Audionovel.audio—1 roles50—
Bebuzeebebuzee.com————
Busuubusuu.com——76—
Chitchat.ggchitchat.gg————
Echo Waveechowave.io————
Fluentifyfluentify.com——1—
Human Native AIhumannative.ai————
Influencerinfluencer.com——26—
Lickdlickd.co——19—
Third Space Learningthirdspacelearning.com——229—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Creator Economy industry KPIs in London

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation2.3%

13 of 561 tracked companies have open roles.

Funding participation20.5%

115 of 561 tracked companies have a recorded round.

Top 3 funding share34.7%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.62M

Midpoint of 183 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 34.7% of disclosed capital, while 79.5% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How London creator economy has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

London creator economy
$0$91.29M$182.59M$273.88M$365.18M2016: $8.86M20162017: $27.14M20172018: $33.91M20182019: $49.34M20192020: $79.03M20202021: $130.15M20212022: $102.49M20222023: $320.33M20232024: $51.7M20242025: $18.3M2025
View the numbers
Annual creator economy funding and company formation in London
YearFunding (USD)FoundedRaising
2016$8.86M3911
2017$27.14M3110
2018$33.91M3715
2019$49.34M4817
2020$79.03M5818
2021$130.15M8022
2022$102.49M5723
2023$320.33M4224
2024$51.7M1818
2025$18.3M58
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Quantopay17.8%
  • Mattereum12.0%
  • MyTutor4.9%
  • Other companies65.3%

Funding by stage

211 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel116 55.0%
Series A–B62 29.4%
Series C+ / PE5 2.4%
Grants, debt & other28 13.3%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A08/2024
TILTtilt.app$18M

Backed by Balderton Capital and Earlybird and others.

Series A10/2022
Kyrakyra.com$15M

Backed by LionTree and Torch Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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GBP · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 3 reporting entities from 184 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not London market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 3 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 3 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

3 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
LONDON · INDUSTRY COHORTS

How does creator economy compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the London companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

14 of the 561 companies on this page carry a measured traffic record (2.5%); these are the largest of those, by monthly visits. The median among them is 455,455 visits.

CompanyMonthly visitsAuthorityMobile
Last.fmlast.fm37,392,8568157.2%
Chitchat.ggchitchat.gg8,824,1194282.9%
Busuubusuu.com3,140,6907042.6%
OFTVof.tv2,432,8144982.1%
Dreampressdreampress.ai662,6182687.2%
Medlymedlyai.com479,9222626.6%
Picfairpicfair.com462,3163991.8%
Clickasnapclickasnap.com448,5954443.6%
Study Mindstudymind.co.uk286,7174147.7%
Everpresseverpress.com171,6494078.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

38 of these companies (6.8%) publish at least one Android app — 43 apps in all, carrying 126.5M installs between them.

AppInstallsRatingStore category
Busuu: Learn & Speak LanguagesBusuu56.4M4.7Education
Rap Fame - Rap Music StudioRap Tech Studios28.3M4.7Music & Audio
จอยลดา อาณาจักรแห่งความบันเทิงJOYUK9.9M3.8Entertainment
eStory- short dramas & NoveleStory8.7M4.6Books & Reference
OFTVOFTV7.7M3.2Entertainment
Grip - Discover Your LiveGRIP6.9M4.2Shopping
Last.fmLast.fm6.7M2.7Music & Audio
Tilt: Shop Live DealsTILT923.6K4.1Shopping
LyricFluent: Learn LanguagesLyricFluent178.3K4.9Education
Studeo AI Avatar TutorStudeo159.7K4.8Education

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Continued Learning356.5MBusuu: Learn & Speak Languages 56.4M
Music Tech835MRap Fame - Rap Music Studio 28.3M
Digital Publishing Platforms318.7Mจอยลดา อาณาจักรแห่งความบันเทิง 9.9M
Ott Video67.9MOFTV 7.7M
Video Commerce37.8MGrip - Discover Your Live 6.9M
Social Platforms57.8MRECRD 8.7K
Radio Tech26.7MLast.fm 6.7M
K-12 Edtech6186.2KStudeo AI Avatar Tutor 159.7K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 32022Q4: 02022Q42023Q1: 42023Q1: 02023Q12023Q2: 32023Q2: 02023Q22023Q3: 12023Q3: 22023Q32023Q4: 12023Q4: 02023Q42024Q1: 12024Q1: 02024Q12024Q2: 22024Q2: 02024Q22025Q2: 12025Q2: 12025Q22025Q3: 12025Q3: 32025Q32026Q1: 22026Q1: 62026Q1

Darker bars are new releases, lighter bars apps updated. 41 of 43 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The London creator economy market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital415
Enterprise tech231
Edtech126
Fintech113
Marketplaces108
Web 3.0104
Decentralized finance102
Online tutoring101
Blockchain in financial services94
Enterprise software87
Saas62
B2c e-commerce42

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

415companies
2.2%have hiring activity

9 companies hiring · $454.72M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription458
Commission on transaction182
Advertising171
E-commerce - service73
Fee-for-service48
E-commerce - product48
Freemium17
Sponsorship14
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsthirdspacelearning.com ↗

A Swindon-based online education platform has secured an investment of £4.4m in a round led by Maven Capital Partners.

Mergers & acquisitionscirkay.com ↗

ATC Music Group acquired the remaining majority stake in Cirkay to strengthen its digital fan engagement and music marketing capabilities.

Mergers & acquisitionssuperawesome.com ↗

London-based kid tech firm SuperAwesome announced it has acquired Los Angeles-based kids and family audio content company Starglow Media.

Funding roundsviewture.com ↗

Creator funders Viewture have raised new equity as part of a Series A round featuring funds from Bolt Ventures, Lingotto, Wealth Club, VidVest and others.

Mergers & acquisitionsinfluencer.com ↗

Lasse Laaksonen, CEO of Boksi, said the acquisition is a big step for the Finnish startup, one that enables it to ramp up growth by tapping into key knowhow and strong connections in the creator economy in Germany.

Mergers & acquisitionslandvault.io ↗

iR acquired Landvault, a portfolio company of the first Sure Valley Ventures fund (SVV1), in July 2024.

Mergers & acquisitionsboilerroom.tv ↗

European live music giant Superstruct Entertainment has acquired music platform Boiler Room from independent ticketing company DICE.

Mergers & acquisitionslingumi.com ↗

Novakid acquires Lingumi to expand AI-based learning business for children

Leadership movesbusuu.com ↗

Chegg, Inc. (NYSE: CHGG), a global learning company, today announced that Karine Allouche will join Busuu, Chegg's language learning business, as General Manager of Language Learning, Worldwide, and Skills Integration, Europe, effective February 9, 2026.

Earningsaudioboomplc.com ↗

The AIM-listed podcast company’s adjusted EBITDA is expected to come in at around $5.1 million (£3.8m), up 54% year-on-year and ahead of market expectations, while revenue rose 10% to approximately $80.4m (£59.8m).

Full recorded event mix

Top 6 categories among 25 recorded events in the 24-month window.

Leadership moves
9
Mergers & acquisitions
7
Earnings
5
Funding rounds
2
Company announcements
1
New products
1

Leadership moves

5 tracked people moves

Influencer ↗
Jenny Penich

Appointment Global Chief Marketing Officer

Busuu ↗
Karine Allouche

Appointment General Manager of Language Learning, Worldwide, and Skills Integration, Europe

Lickd ↗
Christopher Collins

Appointment Marketing Director

Influencer ↗
Emily Eldridge

Appointment Director of Commerce

Influencer ↗
Anastasia Evans

Appointment VP of Growth

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
epic games→SuperAwesome ↗Announced2026-04-17Not stated in snapshot
ATC Music Group→CIRKAY ↗Announced2026-03-18Not stated in snapshot
SuperAwesome→Starglow MediaAnnounced2026-02-17Not stated in snapshot
chegg→Busuu ↗Announced2025-08-10$436.0M
dice→Boiler Room ↗Announced2025-06-05Not stated in snapshot
superstruct entertainment→Boiler Room ↗Announced2025-06-05Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

Recorded hiring and workforce signals from the available source snapshot.

Expand panel +

Most advertised job titles

No repeated job title is supported by this snapshot.

1 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

329 founders and chief executives across 218 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

46 profiles with education records.

Imperial College London
9
University of Oxford
8
University of Cambridge
6
INSEAD
4
University College London
4
London Business School (LBS)
3
University of Bristol
2
King’s College London
2

Prior employers

11 profiles with prior-work records.

McKinsey
3
Google
2
Microsoft
2
Morgan Stanley
1
Apple
1
Goldman Sachs
1
Facebook
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

UNDERSTAND THE LANDSCAPE

Creator Economy in London: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put London in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon