Radar Landscapes Creator Economy Landscape of the United States
Creator Economy industry in the United States — illustrated cover for the Creator Economy Landscape of the United States
Radar · Industry landscape · the United States

Creator Economy Landscape of the United States

4,395 Creator Economy companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based and which skills employers want. Updated August 2026.

4,395companies tracked
$29.3Bdisclosed funding
169hiring right now
1,183events · 24 months

Who leads Creator Economy in the United States

The leaderboard lists the 4,395 tracked Creator Economy firms, highlighting which are hiring, which have disclosed funding, and which are most covered, such as Taboola and Getty Images.

open roles
Hiring now
ranked by live open roles
  1. 01Taboola12last posted Aug 2026
  2. 02TikTok11last posted Jun 2026
  3. 03Crazy Maple Studio10last posted May 2026
  4. 04Breeze Unlimited10last posted May 2026
  5. 05Whatnot10last posted Jun 2026
  6. 06Arena Club8last posted Jun 2026
  7. 07YouTube8last posted Jul 2026
  8. 08Influur8last posted Jun 2026
169 companies hiring · 8 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
  1. 01X$9.2BPost IPO · Mar 2025
  2. 02Getty Images$2.6BGrant (prize money) · Nov 2023
  3. 03VIPKid$975.5MSeries E · Oct 2019
  4. 04Whatnot$974.5MSeries F · Oct 2025
  5. 05Roblox$918.2MSeries H · Jan 2021
  6. 06Create Music Group$615MPE · Mar 2026
  7. 07Kajabi$550MSeries A · May 2021
  8. 08Yuga Labs$450MSeed · Mar 2022
737 companies with disclosed rounds · $29.3B total
revenue
Revenue leaders
official filings first, else latest snapshot
  1. 01Roblox$1.4BFY2026 filing
  2. 02Taboola$466.4MFY2025 filing
  3. 03WEBTOON$320.9MFY2024 filing
  4. 04Shutterstock$199.2MFY2026 filing
  5. 05Varsity Tutors$48.7MFY2026 filing
  6. 06Gumroad$20.7Msnapshot Dec 2023
  7. 07IZEA$6.6MFY2024 filing
  8. 08Libsyn$6.5MFY2020 filing
17 companies with a revenue figure
headcount
Largest teams
ranked by tracked headcount
  1. 01Shutterstock1,274tracked employees
  2. 02Roblox947tracked employees
  3. 03OpenSea857tracked employees
  4. 04DistroKid720tracked employees
  5. 05Juni Learning632tracked employees
  6. 06Whatnot454tracked employees
  7. 07Varsity Tutors405tracked employees
  8. 08LTK389tracked employees
130 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
  1. 01TikTok47.6%920 tracked events
  2. 02Roblox10.5%202 tracked events
  3. 03YouTube7.6%147 tracked events
  4. 04Taboola2.2%43 tracked events
  5. 05Fractal2.2%42 tracked events
  6. 06Amesite1.9%37 tracked events
  7. 07WEBTOON1.7%32 tracked events
  8. 08Wave1.6%30 tracked events
1,932 tracked events across 94 companies
web reach
Most-used apps
the sites in this sector the web visits most
  1. 01Robloxtop 1kroblox.com
  2. 02TikToktop 1ktiktok.com
  3. 03Xtop 1kx.com
  4. 04Archive of Our Owntop 1karchiveofourown.org
  5. 05YouTubetop 1kyoutube.com
  6. 06SpanishDicttop 5kspanishdict.com
  7. 07Shutterstocktop 5kshutterstock.com
  8. 08Twitchtop 5ktwitch.tv
1,110 companies here run a site with a measured audience · 249 of them sit inside the web’s top million
Radar

See all 4,395 Creator Economy companies in the United States

Filter by funding, headcount, hiring and location, and export the list.

How the Creator Economy ecosystem in the United States grew, 2016–2025

The chart shows annual company formation counts, peaking at 542 new firms in 2021 and dropping to 43 in 2025.

Companies founded / year
new Creator Economy companies in the United States
2016: 2292017: 2582018: 2822019: 3182020: 4612021: 5422022: 3392023: 2642024: 1292025: 43
20162025
peak 542 in 2021
Companies raising / year
with a disclosed round that year
20162025
peak 176 in 2022
Disclosed funding / year
sum of disclosed rounds (USD)
2016: 485,308,3632017: 851,977,5372018: 1,253,253,2212019: 3,309,530,9362020: 1,952,342,3642021: 5,156,384,5712022: 6,054,033,6472023: 719,817,4572024: 1,085,008,1582025: 1,760,633,217
20162025
peak $6.1B in 2022

Where Creator Economy companies in the United States are based

The hub table ranks cities by the number of Creator Economy companies, with New York City leading at 515 firms followed by San Francisco and Los Angeles.

New York City skyline — Creator Economy hub in the United States
Hub 01
New York City
515 Creator Economy companies
33% of the Creator Economy companies across these hubs
515companies
$2.9Bdisclosed funding
25hiring now
Photo Wikipedia · New York City · CC BY-SA 4.0
San Francisco skyline — Creator Economy hub in the United States
Hub 02
San Francisco
356 Creator Economy companies
23% of the Creator Economy companies across these hubs
356companies
$4Bdisclosed funding
21hiring now
Photo Wikipedia · San Francisco · CC BY-SA 4.0
Los Angeles skyline — Creator Economy hub in the United States
Hub 03
Los Angeles
322 Creator Economy companies
21% of the Creator Economy companies across these hubs
322companies
$2.4Bdisclosed funding
22hiring now
Photo Wikipedia · Los Angeles · CC BY-SA 4.0
Miami skyline — Creator Economy hub in the United States
Hub 04
Miami
83 Creator Economy companies
5% of the Creator Economy companies across these hubs
83companies
$259.9Mdisclosed funding
5hiring now
Photo Wikipedia · Miami · CC BY-SA 4.0
Austin, a Creator Economy hub in the United States
Hub 05
Austin
82 Creator Economy companies
5% of the Creator Economy companies across these hubs
82companies
$176.2Mdisclosed funding
3hiring now
generated artwork
Chicago skyline — Creator Economy hub in the United States
Hub 06
Chicago
65 Creator Economy companies
4% of the Creator Economy companies across these hubs
65companies
$110.3Mdisclosed funding
3hiring now
Photo Wikipedia · Chicago · CC BY-SA 4.0
Atlanta skyline — Creator Economy hub in the United States
Hub 07
Atlanta
63 Creator Economy companies
4% of the Creator Economy companies across these hubs
63companies
$12.5Mdisclosed funding
3hiring now
Photo Wikipedia · Atlanta · CC BY-SA 4.0
Santa Monica, a Creator Economy hub in the United States
Hub 08
Santa Monica
57 Creator Economy companies
4% of the Creator Economy companies across these hubs
57companies
$265.7Mdisclosed funding
2hiring now
generated artwork

The Creator Economy market map of the United States: what these companies actually do

The market map breaks down product sub‑categories and revenue models, showing consumer digital as the largest segment and subscription as the most common revenue type.

The biggest kinds of Creator Economy company, by how many we track.

Consumer Digital — a Creator Economy sub-vertical
Sub-vertical 01
Consumer Digital
3,483 companies
3,483companies
$24.4Braised
122hiring
Enterprise Tech — a Creator Economy sub-vertical
Sub-vertical 02
Enterprise Tech
1,415 companies
1,415companies
$16.7Braised
84hiring
Edtech — a Creator Economy sub-vertical
Sub-vertical 03
Edtech
847 companies
847companies
$3.6Braised
39hiring
Marketplaces — a Creator Economy sub-vertical
Sub-vertical 04
Marketplaces
764 companies
764companies
$6Braised
35hiring
Online Tutoring — a Creator Economy sub-vertical
Sub-vertical 05
Online Tutoring
741 companies
741companies
$2.7Braised
31hiring
B2C E-Commerce — a Creator Economy sub-vertical
Sub-vertical 06
B2C E-Commerce
736 companies
736companies
$1.5Braised
18hiring
Fintech — a Creator Economy sub-vertical
Sub-vertical 07
Fintech
677 companies
677companies
$4.6Braised
14hiring
Web 3.0 — a Creator Economy sub-vertical
Sub-vertical 08
Web 3.0
617 companies
617companies
$3.8Braised
12hiring
  • Consumer Digital3,483 companies · $24.4B raised · 122 hiring
  • Enterprise Tech1,415 companies · $16.7B raised · 84 hiring
  • Edtech847 companies · $3.6B raised · 39 hiring
  • Marketplaces764 companies · $6B raised · 35 hiring
  • Online Tutoring741 companies · $2.7B raised · 31 hiring
  • B2C E-Commerce736 companies · $1.5B raised · 18 hiring
  • Fintech677 companies · $4.6B raised · 14 hiring
  • Web 3.0617 companies · $3.8B raised · 12 hiring
  • Decentralized Finance613 companies · $3.8B raised · 12 hiring
  • Blockchain in Financial Services581 companies · $2.6B raised · 11 hiring
  • SaaS464 companies · $2.4B raised · 29 hiring
  • Enterprise Software434 companies · $2.9B raised · 25 hiring

Monetization

How Creator Economy companies make money

How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.

Subscription3,273
Advertising1,580
Commission on Transaction1,300
E-Commerce - Service602
E-Commerce - Product390
Fee-For-Service385
Sponsorship336
Freemium179

Funding, M&A and the deals moving Creator Economy in the United States

This section records 1,183 corporate events over the past two years, including lawsuits, key‑person changes, mergers and acquisitions, new products, and earnings releases.

Lawsuit 191Leadership 181M&A 162Product 155Earnings 126Regulatory 106Funding 70Announcement 62Contracts 31Assets 29
  • M&AL.A.-based start-up Fixated has acquired creator media company Studio71, combining their respective talent representation, production, distribution, monetization capabilities and more under one roof.2026-04-21
  • FundingTikTok, owned by ByteDance, has confirmed plans to invest €1bn in constructing its first data centre in Finland.2026-04-15
  • M&AFulcrum Inc has acquired Megaphone, in a move aimed at strengthening its product and design capabilities as it scales its AI-driven platform for insurance agencies and brokers.2026-04-13
  • M&ALast year, he acquired the tech podcast network Turpentine.2026-04-03
  • M&AAccording to a press release, the deal is valued at “over $23 million.”2026-03-31
  • IPOartificial intelligence (AI) analytics firm Fractal debuted on public markets in February at about $1.6 billion, a markdown from its earlier private valuation of around $2.4 billion.2026-03-30
  • FundingChinese robotics company ROBOTERA raised RMB 1 billion (about $145 million) in a new funding round, pushing its valuation above RMB 10 billion. The round included major investors such as Gaocheng Capital, Singtel Innov8, Woori Venture Partners, and CICC Porsche Fund. Existing backers, including CDH Venture and Growth Capital, and Tsinghua Holding Tiancheng Asset Management, also increased their investments.2026-03-27
  • FundingGlobalComix raises $13M in Series A funding for digital comics platform2026-03-23
  • FundingProparco, Swedfund, and British International Investment jointly invested €50 million in Hummingbirds, a French developer of nature-based solutions.2026-03-06
  • FundingNow it has replenished its budget for further deals via a $450m round of equity and debt capital.2026-03-05

Mergers and acquisitions

Deals from the last 24 months where a Creator Economy company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.

AcquirerTargetDeal valueStatusDate
walmartTikTokundisclosedRumored2026-08-29
microsoftTikTokundisclosedRumored2026-08-29
Fractaleugenie aiundisclosedAnnounced2026-06-26
FixatedStudio71undisclosedAnnounced2026-04-21
getty imagesShutterstockundisclosedAnnounced2026-04-16
fulcrum incMegaphoneundisclosedCompleted2026-04-13

Who is listing, hiring leaders, launching and winning work

Detailed event entries cover IPO filings, leadership moves, product launches, and contract wins for companies in the sector.

IPO pipeline
7 companies listed or filing · last 24 months
  • FractalIPO · BSE SME · 5 reportsMar 2026
  • WEBTOONIPO · NASDAQ · WBTN · 4 reportsFeb 2026
  • RobloxIPO · 1 reportDec 2025
  • VocusIPO · 1 reportAug 2025
  • TikTokIPO · 1 reportJan 2025
  • AmesiteIPO · Nasdaq · AMST · 2 reportsJan 2025
  • SimplilearnIPO · 1 reportOct 2024
Leadership moves
86 tracked people moves · last 12 months
  • CodingalPraveen Kumar · Appointment → Vice President of OperationsMay 2026
  • RobloxSunil Rao · Appointment → Managing DirectorApr 2026
  • TikTokRema Vasan · Appointment → Head of North America business marketingApr 2026
  • RobloxJoost Hagesteijn · Appointment → General Manager for EuropeApr 2026
  • WEBTOONYuki Chae · Promotion → Chief Product OfficerApr 2026
  • WEBTOONTeo Taeyeong Jang · Appointment → Head of AIApr 2026
  • WEBTOONLeah Goeun Yeon · Appointment → Chief Business OfficerApr 2026
  • TikTokKhartoon Weiss · Departure — was Head of TikTok’s global brands and agency business for North AmericaApr 2026
Product launches
tracked launches · last 12 months
  • VocusPureApr 2026
  • ShutterstockAI Video Generator (AI Video Generator)Apr 2026
  • TikTokLogo Takeover (Ad format)Apr 2026
  • CreatorIQCreator Partnership API integration (API integration)Mar 2026
  • TikTokPrime Time (Advertising Format)Mar 2026
  • FractalLLM Studio (Enterprise AI platform)Mar 2026
  • Fractalnew intelligent agents within Flyfish.ai (Revenue acceleration platform)Mar 2026
  • AmesiteNurseMagic™ EMR (EMR)Dec 2025
Contract wins
21 customer wins · last 24 months
Workforce actions
7 companies cutting roles · last 24 months
  • TikTokscale undisclosed · AI automationMar 2026
  • LTKscale undisclosed · business refocusFeb 2026
  • Wondery~100 roles reported · cost reductionAug 2025
  • Twitch~500 roles reported · cost reductionJul 2025
  • Kryptos & Kiddies~15% of workforce reported · government downsizingMay 2025
  • DistroKid~37 roles reportedDec 2024
Regulatory & litigation
94 regulatory events · 35 tracked suits · 24 months
  • TikTok — Australian GovernmentApr 2026
  • Robloxinvestigated for CSAM reporting deficiencies — Senate Judiciary CommitteeApr 2026
  • TikTokinvestigated for CSAM reporting deficiencies — Senate Judiciary CommitteeApr 2026
  • TikTokseeking approval — Brazil\'s central bankMar 2026
  • as you sow v secShareholder proposal regulationMar 2026
  • Minnesota AG Keith Ellison v tiktokconsumer-protection and money-transmission laws violation · OngoingMar 2026
Earnings pulse
companies reporting results · last 24 months
16 companies reporting105 company-quarters trackedbeat 21miss 4in line 1

Half of these companies grew revenue faster than +18.8%, half slower.

Who is building Creator Economy in the United States

The founders overview profiles 1,945 founders and CEOs, noting frequent alma maters like Stanford and common prior employers such as Google.

Founders and chief executives12 of 1,945, from the best-funded companies on this page
Jon Lourie
Co-Founder
Jon Lourie

Liminal Tech, ex-Coreum, ex-Blockx, Emmanuel College (Boston)

Jonathan Klein
Co-founder and Former CEO
Jonathan Klein

Propublica, ex-General Catalyst, ex-Kano Computing, University of Cambridge, 1982

Cindy Mi
Founder & CEO
Cindy Mi

ex- Co-founder-ABC English Language Training Institute. Cheung Kong Graduate School of Business…

Logan Head
Co-Founder - Cto
Logan Head

Whatnot, ex-Goat Sneaker Marketplace, ex-Flight Club, Y Combinator, 2020

David Baszucki
Founder & CEO
David Baszucki

Founder Baszucki Group, The Paley Center for Media, ex-Founder Baszucki and Associates, Founder Knowledge Revolution. Stanford University BS

Jonathan Strauss
Co-Founder and CEO
Jonathan Strauss

Ex-Founder Edit Builder. UCLA BS 2010

Kenny Rueter
Co-Founder & Co-CEO
Kenny Rueter

Ex-Foremost Trading, Binary Trading, OTC Innovations, Centrocom. Biola University BS 1999

Vaibhav Saini
Co-Founder
Vaibhav Saini

Co-Founder gem.xyz, Signy Advanced Technologies. Indian Institute of Technology, Delhi BTech 2021

Sam Yam
Co-Founder, President & CTO
Sam Yam

Y Combinator, ex-Startx, ex-Google, Stanford University, 2006

Yaron Galai
Co-Founder & Chairman of the Board
Yaron Galai

Outbrain, ex-Listory, ex-Hopstop Com, Holon Institute of Technology, 2000

Baxter Box
Co-Founder & CEO
Baxter Box

Ex-Founder NastyGoat, Bonanza Capital. University of San Diego BSc 2006, Southern Methodist University MBA 2011

John Haller
Co-Founder, COO & Chief Data Scientist
John Haller

Utah Tech University, ex-Ciger Asset Management, ex-Ccc Information Services, Stanford University, 2005

Where the founders studied
alma mater on record for 322 of 1,945 founders
Stanford University47
Harvard University30
Cornell University22
Columbia University19
University of California (Berkeley)17
Harvard Business School15
Yale University13
Massachusetts Institute of Technology13
Where they worked before
a previous employer on record for 92 of 1,945 founders
Google26
Facebook14
Microsoft13
Goldman Sachs8
Apple8
Amazon7
McKinsey4
Morgan Stanley4
Founders flagged as repeat founders
of 1,710 founders with a profile on this page
43
carry a repeat-founder flag
  • flagged as repeat founders43
  • no repeat-founder flag1,667
Women and men among the founders
first names matched for 1,750 of 1,945 founders
18%
of matched founders are women
  • women315
  • men1,435
Inferred from first names, using 119 million people who state their own gender: a first name counts only where at least 20 of them share it and at least 90% of those share the same gender. The other 195 founders go in neither column.
Radar

Look up the people behind Creator Economy companies in the United States

Search founders, executives and operators by company, role and location.

Who funds Creator Economy in the United States

Investor data shows 1,186 funding rounds since 2016 from 2,120 investors, with a typical round size of $3 million.

Investor · most active investors since 2016RoundsLedLatest
Y Combinator6131Jun 2025
Techstars2820Mar 2024
Andreessen Horowitz2714Feb 2025
Animoca Brands218Apr 2024
Greycroft135Dec 2024
SV Angel132Aug 2022
Lightspeed Venture Partners125Dec 2024
Union Square Ventures117Sep 2024
Coinbase112Dec 2022
Seven Seven Six106Dec 2024
Stage mix · rounds since 2016
Seed & Angel632
Series A–B363
Series C+ / PE68
Grants, debt & other123

The typical round is $3M — half were bigger, half smaller.

The biggest Creator Economy funding rounds in the United States

Notable funding highlights include Kajabi’s $550 million Series A round and nine other large disclosed rounds.

CompanyRoundSizeWhenBackers
KajabiSeries Amega-round$550MMay 2021Tiger Global Management, insightsoftware, TPG +4 more
RobloxSeries Hmega-round$520MJan 2021Altimeter Capital, Dragoneer Investment Group, Santa Barbara +1 more
VIPKidSeries Dmega-round$500MJun 2018Coatue, Tencent, Yunfeng Capital +1 more
Yuga LabsSeedmega-round$450MMar 2022Andreessen Horowitz, Animoca Brands, The Sandbox +6 more
XSeries Gmega-round$400MSep 2011DST Global, Lowercase Capital, T. Rowe Price
XAngelmega-round$300MDec 2011Bin Talal
LTKSeries Bmega-round$300MNov 2021SoftBank Vision Fund
OpenSeaSeries Cmega-round$300MJan 2022Paradigm, Coatue
WhatnotSeries Emega-round$265MDec 2024Greycroft, avra, DST Global +6 more
WhatnotSeries Dmega-round$260MJul 2022DST Global, CapitalG, Andreessen Horowitz +2 more
Venture round sizes · 2023–2025
<$1M41
$1–10M75
$10–50M32
$50–250M9
>$250M1

158 venture rounds with a disclosed amount in the window.

Fresh cheques · last 6 months

Creator Economy jobs in the United States: who is hiring and what they ask for

Job listings reveal 9,015 postings from 324 employers in the last year, with top skills in python, sql, ai, react, and typescript and a median salary of $115 k.

9,015postings · last 12 months
16,980postings tracked overall
324employers advertising
$115kmedian advertised salary/yr (n=863)

Demand

The Skills Employers Ask For

What Creator Economy employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.

  • python202
  • sql146
  • ai108
  • react83
  • typescript78
  • webcam77
  • video conferencing software74
  • computer73
  • excel64
  • aws64
What level are these roles?
Entry2,499
Intern127
Senior1,162
Lead372
Manager1,774
What they pay, by level
  • Manager$116k/yr (n=215)
  • Senior$147k/yr (n=95)
  • Lead$166k/yr (n=41)
Most advertised titles
  • Golf Instructor656
  • Medical Billing And Coding - Entry Level Training Program635
  • Pickleball Instructor629
  • Pharmacy Technician - Entry Level Training Program521
  • Healthcare Programs Offered - Entry Level Training Programs236
  • Phlebotomy - Entry Level Training Program212

51 Creator Economy-relevant internships in India were advertised over the same 12 months.

Keep going

Track Creator Economy in the United States beyond this page

Radar finds and filters the companies. Prism watches what is being said about them.

About this data: built from Fliar's company, founder, funding, hiring and jobs trackers, covering the United States. Counts are of companies we track, not of every company that exists. Updated August 2026.
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