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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE INDIA EDITION 2026

India’s
direct-to-consumer beauty brands industry,
in focus.

The companies, capital and talent shaping direct-to-consumer beauty brands in India. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Direct-to-Consumer Beauty Brands Industry Landscape of India
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Direct-to-Consumer Beauty Brands illustration
Companies tracked 1,366Direct-to-Consumer Beauty Brands ecosystem in India Disclosed funding $1.86B182 companies · all recorded rounds Companies hiring 135With open roles at the snapshot Tracked open roles 29023 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore India’s direct-to-consumer beauty brands leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Direct-to-Consumer Beauty Brands company highlights in India, snapshot 30 August 2026
Company
Purpllepurplle.com$559.92M—876$48.37MFYFY2025 filing
Nykaanykaa.com$103.18M7 roles1,253$43.95MFYFY2025 filing
Sugar Cosmetics$100.06M———
Body Cupidbodycupid.com$97.21M—186$14.89MFYFY2025 filing
Mamaearthmamaearth.in$89.32M7 roles975—
Bombay Shavingbombayshavingcompany.com$72.63M—120$25.16MFYFY2025 filing
Foxtalefoxtale.in$56.82M—224—
Renee Cosmeticsreneecosmetics.in$54.29M—356Financial figure available in RadarView in Radar
Honasa Consumerhonasa.in—7 roles975$195.25MFYFY2025 filing
Smyttensmytten.com—7 roles61—
MARS Cosmeticsmarscosmetics.in—6 roles——
Meolaameolaa.com—6 roles1—
Nat Habitnathabit.in—6 roles335$11.09MFYFY2025 filing
UrbanGabruurbangabru.in—5 roles58—
82°E82e.com——36—
Bla Bli Blublabliblulife.com————
Dot & Keydotandkey.com——90—
Eco Femmeecofemme.org——2,260—
Innovistinnovist.com——202Financial figure available in RadarView in Radar
MCaffeinemcaffeine.com——189$24.85MFYFY2025 filing
Pilgrimdiscoverpilgrim.com——253Financial figure available in RadarView in Radar
Sanfesanfe.in——12—
Swiss Beautyswissbeauty.in——244Financial figure available in RadarView in Radar
Tiratirabeauty.com———$28.36BFYFY2025 filing
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Direct-to-Consumer Beauty Brands industry KPIs in India

A few useful ratios bring the size of this ecosystem into perspective.

30 August 2026
Hiring participation9.9%

135 of 1,366 tracked companies have open roles.

Funding participation14.7%

201 of 1,366 tracked companies have a recorded round.

Top 3 funding share41.0%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$586.09K

Midpoint of 494 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 41.0% of disclosed capital, while 85.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How India direct-to-consumer beauty brands has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

India direct-to-consumer beauty brands
$0$132.44M$264.88M$397.32M$529.77M2016: $23.22M20162017: $16.74M20172018: $62.25M20182019: $106.65M20192020: $83.26M20202021: $464.71M20212022: $453.21M20222023: $140.32M20232024: $328.57M20242025: $127.69M2025
View the numbers
Annual direct-to-consumer beauty brands funding and company formation in India
YearFunding (USD)FoundedRaising
2016$23.22M687
2017$16.74M9520
2018$62.25M11319
2019$106.65M12235
2020$83.26M15224
2021$464.71M18158
2022$453.21M16174
2023$140.32M12757
2024$328.57M11358
2025$127.69M2250
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Purplle30.1%
  • Nykaa5.5%
  • Sugar Cosmetics5.4%
  • Other companies59.0%

Funding by stage

544 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel363 66.7%
Series A–B126 23.2%
Series C+ / PE34 6.2%
Grants, debt & other21 3.9%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series A05/2026
CHOSEN $5M

Backed by Fireside Ventures and BOLD and others.

Seed04/2026
Fifth Sense $675.95K

Backed by OTP Ventures and Sadev Ventures and others.

Series A02/2026
Clayco $3.82M

Backed by Twenty Nine Capital Partners and ICMG Group.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 467 reporting entities from 573 eligible matches.

Revenue in covered accounts₹310,682.4 crore

Sum of reporting-entity revenue; not India market sales.

Net profit / loss₹11,615.5 crore

Combined result for the same cohort.

Aggregate net margin+3.7%

Combined net income ÷ combined revenue.

Median company revenue₹2.8 crore

The middle covered reporting entity.

Profitable entities+40.7%

190 of 467 covered entities.

Top-five concentration+93.2%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 467 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

467 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
INDIA · INDUSTRY COHORTS

How does direct-to-consumer beauty brands compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the India companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

69 of the 1,366 companies on this page carry a measured traffic record (5.1%); these are the largest of those, by monthly visits. The median among them is 288,459 visits.

CompanyMonthly visitsAuthorityMobile
Nykaanykaa.com12,279,9897587.6%
Tiratirabeauty.com3,753,7014992.3%
Pilgrimdiscoverpilgrim.com3,732,0275297%
Purpllepurplle.com3,518,7255895.1%
The Derma Cothedermaco.com3,098,4324995.6%
Foxtalefoxtale.in2,732,7524797.6%
Bombay Shavingbombayshavingcompany.com2,615,0244896.1%
Minimalistbeminimalist.co2,522,8215291%
Mamaearthmamaearth.in2,151,6145796.8%
The Man Companythemancompany.com2,139,1614897.6%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

76 of these companies (5.6%) publish at least one Android app — 80 apps in all, carrying 303.5M installs between them.

AppInstallsRatingStore category
Nykaa - Beauty Shopping AppNykaa94.9M4.7Shopping
Purplle Online Beauty ShoppingPurplle86.8M3.6Shopping
Smytten-Try Samples & ShopSmytten27.3M4.4Shopping
Mamaearth: Beauty Skincare AppMamaearth23M4.6Shopping
Tira: Online Beauty ShoppingTira19.2M4.3Shopping
Man Matters: Hair, Beard, SkinMan Matters5.9M4.6Health & Fitness
The Derma Co: Skincare AppThe Derma Co5M—Shopping
Buywow Online Beauty ShoppingWOW Skin Science4.4M3.6Shopping
Vilvah Store Skin & Hair CareVilvah Store2.6M4.7Shopping
mCaffeine: Natural Skin CareMCaffeine2.6M4.8Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 32022Q4: 22022Q42023Q1: 42023Q1: 22023Q12023Q3: 22023Q3: 22023Q32023Q4: 12023Q4: 22023Q42024Q2: 12024Q2: 02024Q22024Q3: 12024Q3: 12024Q32024Q4: 32024Q4: 12024Q42025Q1: 32025Q1: 32025Q12025Q2: 12025Q2: 42025Q22025Q4: 12025Q4: 42025Q42026Q1: 22026Q1: 142026Q1

Darker bars are new releases, lighter bars apps updated. 44 of 80 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The India direct-to-consumer beauty brands market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Retail tech1,364
B2c e-commerce1,364
Beauty tech1,364
Consumer digital1,250
Internet first brands1,192
Digital skin care368
Ayurvedic medicines80
Femtech61
Feminine hygiene brands57
Handicraft e-commerce42
Marketplaces37
Shark tank31

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Retail tech

The largest measured segment in this report snapshot.

1364companies
9.9%have hiring activity

135 companies hiring · $1.86B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product1,348
Physical commerce49
E-commerce - service26
Subscription17
Advertising14
Commission on transaction11
Fee-for-service5
Donations1
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitions82e.com ↗

FSN E-Commerce Ventures, the parent company of beauty and fashion retailer Nykaa, has confirmed it is in discussions to acquire a stake in skincare brand 82°E.

Mergers & acquisitionsbeminimalist.co ↗

Unilever acquired D2C beauty brand Minimalist for close to Rs 3,000 crore last year

Mergers & acquisitionsnykaa.com ↗

Nykaa has already acquired brands like Nudge Wellness and Dot & Key skincare to enhance its portfolio in the beauty retail space.

Mergers & acquisitionshonasa.in ↗

Other transactions include Marico acquiring 4700BC, ITC acquiring Yoga Bar, and Honasa Consumer acquiring Reginald Men.

Mergers & acquisitionsinnovist.com ↗

L’Oréal is nearing a deal to acquire a controlling stake in Innovist, the parent firm of Bare Anatomy. The deal is reportedly valued at approximately Rs 4,000 crore ($427.45 million).

Mergers & acquisitionsforestessentialsindia.com ↗

The Estée Lauder Companies Inc. (NYSE: EL) announced today that it has entered into an agreement, subject to regulatory approvals, to acquire the remaining interests in Forest Essentials.

Mergers & acquisitionspahadilocal.com ↗

MUMBAI: Reliance Retail Limited has acquired the beauty and wellness brand Pahadi Local, along with its business, from Pahadi Goodness Private Limited, further expanding its presence in India’s fast-growing natural skincare market.

Mergers & acquisitionsthesirona.com ↗

However, amid challenges at Good Glamm, Sirona’s founders bought back the brand earlier this year at a sharply lower valuation of around Rs 150–180 crore.

Funding roundshouseofem5.com ↗

House of EM5, an online personal care and fragrance brand founded in 2022, received undisclosed angel funding from cricket star Suryakumar Yadav.

Company announcementskaybeauty.com ↗

Following the viral success of the Jelly Lip & Cheek Wand, Kay Beauty, co-founded by actor and global icon Katrina Kaif and Nykaa, India’s leading beauty and lifestyle company, has brought its high-energy Kay Kafé concept to life across Delhi and Mumbai.

Full recorded event mix

Top 10 categories among 679 recorded events in the 24-month window.

Earnings
212
Mergers & acquisitions
115
Funding rounds
108
Leadership moves
83
Company announcements
71
New products
33
Capital infusions
19
Lawsuit
16
Incorporation
6
Contracts
6
6 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

8 tracked people moves

Nykaa ↗
Pearl Shah

Appointment Senior Vice President, Owned Brands - Kay, Nykaa Private Label Brands

Deconstruct ↗
Anirudh Ravichander

Appointment Partner

Nykaa ↗
Chetan Sharma

Appointment Vice President, Group Company Secretary and Compliance Officer

Nykaa ↗
Neha Bhise

Appointment Assistant Vice President – Marketing

Varun Alagh

Appointment Shark

Nupur Sarda

Appointment Head of Retail Marketing

Anshu Arora Sindhwani

Appointment Head of Product

Anmol Sahai Mathur

Appointment Vice President of Marketing

Product launches

Products, platforms and features in the recorded window

Retail Kiosk

Retail

Nykaa ↗
medicube

Skincare

Tira ↗
Medicube

Skincare

Dot & Key ↗
Dragon Fruit Bounce Sunscreen SPF 50+ PA++++

Skincare / Sunscreen

Tira ↗
Hince by K-Beauty

Makeup

Nat Habit ↗
Breathe Life

Brand Identity

Contract wins

2 recorded customer wins

Nykaa ↗

Customer: L’Oréal LuxeBeauty & Personal Care

Nykaa ↗

Customer: nikeRetail / E-commerce

Litigation

9 tracked suits

Company
lotus herbals v 82°e, DPKA Universal Consumer Ventures

Trademark infringementCivil · Ongoing

Company
philips v Visage Lines Personal Care, bombay shaving company

misleading advertising in social media reelCivil · Settled

Earnings pulse

Reported company results in the recorded window.

29companies
201period observations
19.3%median reported growth

Median across 191 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
reliance retail→Pahadi Local ↗Announced2026-04-30Not stated in snapshot
estée lauder→Forest Essentials ↗Announced2026-04-29Not stated in snapshot
hindustan unilever→Minimalist ↗Announced2026-04-17Not stated in snapshot
Nykaa→82°E ↗Rumored2026-04-11Not stated in snapshot
The Estée Lauder Companies→Forest Essentials ↗Announced2026-04-10Not stated in snapshot
unilever→Minimalist ↗Completed2026-04-08Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

537 postings in the preceding 12 months. The full 622-posting snapshot covers 126 employers.

Expand panel +

Most advertised job titles

Graphic Designer9
Ecommerce Specialist4
Senior Graphic Designer4
Intern Graphic Designer3
Influencer Marketing Executive3
Human Resources (Hr) Internship3
20 internship postings

3 tracked postings mention remote work.

The seniority mix

310 postings specify a level.

unspecified
312
manager
123
senior
81
intern
50
lead
43
entry
13

Skills employers mention

Top skills across 622 tracked postings in the available jobs snapshot.

Excel
67
Data Analysis
47
Digital Marketing
33
Market Research
33
Communication Skills
32
Ms Excel
30
Communication
27
Customer Service
26
Photoshop
26
Sql
26
THE PEOPLE BUILDING THE FIELD

Founders and leaders

1,198 founders and chief executives across 845 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

122 profiles with education records.

IIT Delhi
14
IIM Ahmedabad
12
Indian School of Business
11
University of Delhi
9
IIT Bombay
8
IIT Kharagpur
7
BITS Pilani
6
Harvard Business School
5

Prior employers

34 profiles with prior-work records.

McKinsey
13
Flipkart
7
Goldman Sachs
3
Amazon
3
Bain
2
Google
2
Boston Consulting Group
2
Uber
2

Profiles cover recorded founders and leaders; contact details remain in Radar.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — India

Compare demand signals in India’s newsflow with the direct-to-consumer beauty brands categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 India demand signals compared with mapped direct-to-consumer beauty brands supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Highways & expressways ↗Connectivity Build-Out55.00.0+55.0+22.4%
Layoffs & income shocks ↗Spending Pressure65.011.1+53.9+77.0%
Housing & urban expansion ↗Demand Driver85.044.4+40.6+130.8%
Rail & metro connectivity ↗Connectivity Build-Out85.044.4+40.6+86.9%
Airports & air links ↗Connectivity Build-Out45.022.2+22.8+62.9%
Inflation & spending pressure ↗Spending Pressure55.044.4+10.6+28.9%
Tourism footfall ↗Demand Driver55.088.9-33.9+62.6%
Industrial parks & warehousing ↗Investment Build-Out20.072.2-52.2+54.2%
Consumer grievances & trust ↗Trust Friction45.0100.0-55.0+67.8%
E-commerce & quick delivery ↗Channel Shift0.072.2-72.2-5.9%
Congestion & traffic friction ↗Access Friction40.0—No matching category—+56.9%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. India is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Uttar Pradesh253.9

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Himachal Pradesh241.0

Highways & expressways · Tourism footfall · Congestion & traffic friction

Maharashtra231.1

Highways & expressways · Housing & urban expansion · Inflation & spending pressure

Karnataka207.9

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Manipur205.2

Highways & expressways · Tourism footfall · Layoffs & income shocks

Haryana204.8

Highways & expressways · Congestion & traffic friction · Rail & metro connectivity

Jammu And Kashmir195.7

Highways & expressways · Rail & metro connectivity · Tourism footfall

Uttarakhand190.5

Highways & expressways · Tourism footfall · Congestion & traffic friction

Delhi182.7

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Kerala158.9

Highways & expressways · Tourism footfall · Rail & metro connectivity

Tamil Nadu158.7

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Telangana155.9

Highways & expressways · Congestion & traffic friction · Housing & urban expansion

Inside the leading signals

Open any signal for its quarterly history
CONNECTIVITY BUILD-OUTHighways & expressways+55.0percentile-point gap
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

53.0mentions per 10,000 articles+22.4%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Marketplaces37

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

0163249652024Q3: 502024Q32024Q4: 422024Q42025Q1: 432025Q12025Q2: 402025Q22025Q3: 562025Q32025Q4: 442025Q42026Q1: 532026Q1
View quarterly signal counts
Highways & expressways in India coverage
QuarterMentionsPer 10,000 articles
2024Q3259050.72
2024Q4216142.67
2025Q1205443.77
2025Q2152340.39
2025Q3272656.52
2025Q4164544.23
2026Q1254353.89

Where this signal concentrates in the comparison geography

Himachal Pradesh172.4 / 10,000
Manipur153.9 / 10,000
Uttar Pradesh134.8 / 10,000
SPENDING PRESSURELayoffs & income shocks+53.9percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

11.25mentions per 10,000 articles+77.0%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Internet First Brands1,192
  • Marketplaces37

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 72024Q32024Q4: 42024Q42025Q1: 62025Q12025Q2: 92025Q22025Q3: 122025Q32025Q4: 102025Q42026Q1: 82026Q1
View quarterly signal counts
Layoffs & income shocks in India coverage
QuarterMentionsPer 10,000 articles
2024Q33727.29
2024Q42294.52
2025Q13246.91
2025Q23479.2
2025Q359112.25
2025Q438710.41
2026Q14238.96

Where this signal concentrates in the comparison geography

Karnataka21.4 / 10,000
Maharashtra11.3 / 10,000
DEMAND DRIVERHousing & urban expansion+40.6percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

13.88mentions per 10,000 articles+130.8%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce1,364
  • Marketplaces37

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 42024Q32024Q4: 52024Q42025Q1: 62025Q12025Q2: 72025Q22025Q3: 82025Q32025Q4: 92025Q42026Q1: 222026Q1
View quarterly signal counts
Housing & urban expansion in India coverage
QuarterMentionsPer 10,000 articles
2024Q32554.99
2024Q42875.67
2025Q13276.97
2025Q22747.27
2025Q34298.9
2025Q43599.65
2026Q1108422.97

Where this signal concentrates in the comparison geography

Maharashtra43.1 / 10,000
Tamil Nadu30.6 / 10,000
Karnataka29.0 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity+40.6percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

19.85mentions per 10,000 articles+86.9%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce1,364
  • Marketplaces37

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 102024Q32024Q4: 112024Q42025Q1: 112025Q12025Q2: 142025Q22025Q3: 162025Q32025Q4: 162025Q42026Q1: 222026Q1
View quarterly signal counts
Rail & metro connectivity in India coverage
QuarterMentionsPer 10,000 articles
2024Q352110.2
2024Q456311.12
2025Q153611.42
2025Q256414.96
2025Q379616.51
2025Q462616.83
2026Q1107222.72

Where this signal concentrates in the comparison geography

Gujarat37.1 / 10,000
Jammu And Kashmir35.2 / 10,000
Maharashtra35.1 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links+22.8percentile-point gap
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

6.79mentions per 10,000 articles+62.9%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Beauty Tech1,364

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

0358112024Q3: 32024Q32024Q4: 32024Q42025Q1: 52025Q12025Q2: 52025Q22025Q3: 62025Q32025Q4: 92025Q42026Q1: 62026Q1
View quarterly signal counts
Airports & air links in India coverage
QuarterMentionsPer 10,000 articles
2024Q31823.56
2024Q41943.83
2025Q12705.75
2025Q22265.99
2025Q32946.1
2025Q43529.46
2026Q13046.44

Where this signal concentrates in the comparison geography

Maharashtra15.4 / 10,000
Uttar Pradesh14.4 / 10,000
Delhi14.2 / 10,000
SPENDING PRESSUREInflation & spending pressure+10.6percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

20.73mentions per 10,000 articles+28.9%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce1,364
  • Marketplaces37

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

081725342024Q3: 122024Q32024Q4: 182024Q42025Q1: 152025Q12025Q2: 212025Q22025Q3: 292025Q32025Q4: 152025Q42026Q1: 152026Q1
View quarterly signal counts
Inflation & spending pressure in India coverage
QuarterMentionsPer 10,000 articles
2024Q362612.26
2024Q494118.58
2025Q174915.96
2025Q281421.58
2025Q3141129.26
2025Q459215.92
2026Q173615.6

Where this signal concentrates in the comparison geography

Maharashtra35.3 / 10,000
Kashmir13.8 / 10,000
Kerala8.8 / 10,000
DEMAND DRIVERTourism footfall-33.9percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

12.34mentions per 10,000 articles+62.6%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Beauty Tech1,364
  • Internet First Brands1,192
  • Handicraft E-Commerce42

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04812172024Q3: 62024Q32024Q4: 72024Q42025Q1: 82025Q12025Q2: 102025Q22025Q3: 132025Q32025Q4: 142025Q42026Q1: 92026Q1
View quarterly signal counts
Tourism footfall in India coverage
QuarterMentionsPer 10,000 articles
2024Q33336.52
2024Q43767.42
2025Q14128.78
2025Q239610.5
2025Q364913.46
2025Q453514.39
2026Q14449.41

Where this signal concentrates in the comparison geography

Meghalaya44.6 / 10,000
Ladakh39.7 / 10,000
Kerala31.8 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-52.2percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

4.56mentions per 10,000 articles+54.2%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce1,364
  • Handicraft E-Commerce42

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

013452024Q3: 32024Q32024Q4: 22024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 42025Q42026Q1: 42026Q1
View quarterly signal counts
Industrial parks & warehousing in India coverage
QuarterMentionsPer 10,000 articles
2024Q31703.33
2024Q41422.8
2025Q11583.37
2025Q21684.45
2025Q32214.58
2025Q41754.71
2026Q11904.03

Where this signal concentrates in the comparison geography

Andhra Pradesh16.2 / 10,000
Uttar Pradesh9.1 / 10,000
Kerala9.0 / 10,000
TRUST FRICTIONConsumer grievances & trust-55.0percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

5.91mentions per 10,000 articles+67.8%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • Retail Tech1,364
  • Consumer Digital1,250

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

024672024Q3: 22024Q32024Q4: 42024Q42025Q1: 42025Q12025Q2: 42025Q22025Q3: 62025Q32025Q4: 62025Q42026Q1: 52026Q1
View quarterly signal counts
Consumer grievances & trust in India coverage
QuarterMentionsPer 10,000 articles
2024Q31142.23
2024Q42234.4
2025Q12294.88
2025Q21534.06
2025Q32916.03
2025Q42416.48
2026Q12675.66

Where this signal concentrates in the comparison geography

Karnataka9.7 / 10,000
CHANNEL SHIFTE-commerce & quick delivery-72.2percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

3.28mentions per 10,000 articles-5.9%share change vs prior year

Mapped direct-to-consumer beauty brands categories

  • B2C E-Commerce1,364
  • Handicraft E-Commerce42

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

012452024Q3: 22024Q32024Q4: 42024Q42025Q1: 42025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 22025Q42026Q1: 22026Q1
View quarterly signal counts
E-commerce & quick delivery in India coverage
QuarterMentionsPer 10,000 articles
2024Q31442.82
2024Q42114.17
2025Q11924.09
2025Q21253.31
2025Q31653.42
2025Q41042.8
2026Q11142.42

Where this signal concentrates in the comparison geography

Karnataka7.9 / 10,000
Uttarakhand5.4 / 10,000
Delhi5.2 / 10,000
ACCESS FRICTIONCongestion & traffic friction—supply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

11.15mentions per 10,000 articles+56.9%share change vs prior year

Mapped direct-to-consumer beauty brands categories

This signal has no matching category in the page’s direct-to-consumer beauty brands market map, so no supply percentile or gap is assigned.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 82024Q32024Q4: 72024Q42025Q1: 72025Q12025Q2: 72025Q22025Q3: 122025Q32025Q4: 122025Q42026Q1: 92026Q1
View quarterly signal counts
Congestion & traffic friction in India coverage
QuarterMentionsPer 10,000 articles
2024Q34218.24
2024Q43707.31
2025Q13397.22
2025Q22757.29
2025Q360612.57
2025Q445012.1
2026Q14329.16

Where this signal concentrates in the comparison geography

Haryana24.8 / 10,000
Telangana23.3 / 10,000
Uttar Pradesh21.6 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

India direct-to-consumer beauty brands coverage

Expand panel +
RESEARCH CONTEXT · 2019

A study on investments in the big data-driven supply chain, performance measures and organisational performance in Indian retail 4.0 context

International Journal of Production Research

190 citations in the snapshot

RESEARCH CONTEXT · 2017

Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Journal of Asia Business Studies

167 citations in the snapshot

RESEARCH CONTEXT · 2018

The role of perceived benefits in formation of online shopping attitude among women shoppers in India

South Asian Journal of Business Studies

105 citations in the snapshot

RESEARCH CONTEXT · 2020

Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

Journal of theoretical and applied electronic commerce research

95 citations in the snapshot

What is growing in this coverage

India coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
ecological literacy7427206.9%
member-supported agriculture7128184.0%
environmental training7129174.2%
train discount schemes6529151.0%
ecosystem services6529151.0%
bus ticket portals8742132.0%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
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UNDERSTAND THE LANDSCAPE

Direct-to-Consumer Beauty Brands in India: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put India in context

All landscapes ↗

Company ecosystem snapshot: 30 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon