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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE DELHI EDITION 2026

Delhi’s
direct-to-consumer fashion brands industry,
in focus.

The companies, capital and talent shaping direct-to-consumer fashion brands in Delhi. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Direct-to-Consumer Fashion Brands Industry Landscape of Delhi
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Direct-to-Consumer Fashion Brands illustration
Companies tracked 665Direct-to-Consumer Fashion Brands ecosystem in Delhi Disclosed funding $279.33M45 companies · all recorded rounds Companies hiring 43With open roles at the snapshot Tracked open roles 792 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Delhi’s direct-to-consumer fashion brands leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Direct-to-Consumer Fashion Brands company highlights in Delhi, snapshot 1 September 2026
Company
Koovskoovs.com$122.7M—2—
Cloviaclovia.com$25.26M—250$24.56MFYFY2025 filing
Exclusivelyexclusively.com$19.3M———
Freecultrfreecultr.com$18.44M—16—
Zivore Apparel$18M———
Free Culture$13M———
Little Black Booklbb.in$10.05M—95$3.22MFYFY2024 filing
Jayporejaypore.com$9.65M—298$9.45MFYFY2025 filing
Lovojlovoj.com—7 roles——
Tiber Tabertibertaber.com—5 roles30—
Invogue Shopinvogue.shop—4 roles——
Saltysalty.co.in—4 roles—Financial figure available in RadarView in Radar
Sneakaresneakare.com—4 roles——
The Loomtheloom.in—4 roles72—
Crepdog Crewcrepdogcrew.com—3 roles27Financial figure available in RadarView in Radar
Lealeaclothingco.com—3 roles——
Amamaamama.in——37Financial figure available in RadarView in Radar
Bacca Buccibaccabucci.com——3$8.54MFYFY2025 filing
Dressfolkdressfolk.com——18$187.95KFYFY2023 filing
Hex-a-funhexafunstyles.com————
House of Chikankarihouseofchikankari.in——91Financial figure available in RadarView in Radar
Mulmulshopmulmul.com——164$8.61MFYFY2024 filing
NeceSeranecesera.com——319$9.09MFYFY2025 filing
OCEEDEEoceedee.com——13$662.66KFYFY2025 filing
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Direct-to-Consumer Fashion Brands industry KPIs in Delhi

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation6.5%

43 of 665 tracked companies have open roles.

Funding participation7.7%

51 of 665 tracked companies have a recorded round.

Top 3 funding share59.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$288.29K

Midpoint of 91 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 59.9% of disclosed capital, while 92.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Delhi direct-to-consumer fashion brands has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Delhi direct-to-consumer fashion brands
$0$18.99M$37.99M$56.98M$75.97M2016: $66.64M20162017: $2.14M20172018: $30.84M20182019: $27.3M20192020: $4.28M20202021: $9.99M20212022: $3.91M20222023: $2.28M20232024: $23.7M20242025: $10.81M2025
View the numbers
Annual direct-to-consumer fashion brands funding and company formation in Delhi
YearFunding (USD)FoundedRaising
2016$66.64M398
2017$2.14M344
2018$30.84M478
2019$27.3M459
2020$4.28M574
2021$9.99M717
2022$3.91M456
2023$2.28M507
2024$23.7M5710
2025$10.81M1010
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Koovs43.9%
  • Clovia9.0%
  • Exclusively6.9%
  • Other companies40.1%

Funding by stage

107 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel79 73.8%
Series A–B18 16.8%
Series C+ / PE0 0.0%
Grants, debt & other10 9.3%

Recent recorded rounds

Latest recorded rounds · USD
4 rounds

Swipe or scroll horizontally to browse.

Series A05/2026
Yoho $210.28K

Backed by Paytm.

Seed04/2026
Alaya —

Backed by LC Nueva AIF.

Angel03/2026
Fitkin $108.16K

Backed by Vineeta Tejpal Singh.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 107 reporting entities from 147 eligible matches.

Revenue in covered accounts₹12,935.2 crore

Sum of reporting-entity revenue; not Delhi market sales.

Net profit / loss₹1,008.6 crore

Combined result for the same cohort.

Aggregate net margin+7.8%

Combined net income ÷ combined revenue.

Median company revenue₹4.5 crore

The middle covered reporting entity.

Profitable entities+56.1%

60 of 107 covered entities.

Top-five concentration+91.0%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 107 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

107 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
DELHI · INDUSTRY COHORTS

How does direct-to-consumer fashion brands compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Delhi companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

15 of the 665 companies on this page carry a measured traffic record (2.3%); these are the largest of those, by monthly visits. The median among them is 297,131 visits.

CompanyMonthly visitsAuthorityMobile
Cloviaclovia.com1,301,4985895.2%
Saltysalty.co.in1,105,1403994.3%
Little Black Booklbb.in847,2146288.3%
Bacca Buccibaccabucci.com717,3933494.2%
Street Style Storestreetstylestore.com541,0973889.4%
Crepdog Crewcrepdogcrew.com520,1674080.2%
House of Chikankarihouseofchikankari.in436,7004194.4%
Lulu & Skyluluandsky.com297,1313697%
Jayporejaypore.com284,1884886.7%
Smars Jewelrysmarsjewelry.com186,2001499.6%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

36 of these companies (5.4%) publish at least one Android app — 38 apps in all, carrying 20.6M installs between them.

AppInstallsRatingStore category
Clovia - Lingerie Shopping AppClovia12.6M4.2Shopping
Street Style StoreStreet Style Store2.9M3.4Shopping
Lulu & Sky - ONLINE SHOPPINGLulu & Sky1.8M4.2Shopping
SALTY Online Fashion JewellerySalty696.9K—Shopping
Bacca Bucci Shoes Shopping AppBacca Bucci501.6K—Shopping
Giri Zever MahalZever4U344.5K—Shopping
Tooused: Sell Old ClothesTooused311.6K—Shopping
House of ChikankariHouse of Chikankari304.9K4.7Shopping
Aarti SareeAarti Saree226.8K—Business
Jimmy LuxuryJimmy Luxury192.5K—Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Fashion Tech3820.6MClovia - Lingerie Shopping App 12.6M
Apparel Brands1013.1MHouse of Chikankari 304.9K
Fashion Accessories31.1MSALTY Online Fashion Jewellery 696.9K
Coupons And Deals2313KTooused: Sell Old Clothes 311.6K
Footwear Brands264.3KZaydn 40.4K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 02022Q42023Q3: 22023Q3: 02023Q32023Q4: 12023Q4: 02023Q42024Q1: 22024Q1: 22024Q12024Q2: 22024Q2: 02024Q22024Q3: 22024Q3: 12024Q32024Q4: 12024Q4: 22024Q42025Q3: 22025Q3: 52025Q32025Q4: 12025Q4: 62025Q42026Q1: 12026Q1: 72026Q1

Darker bars are new releases, lighter bars apps updated. 22 of 38 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Delhi direct-to-consumer fashion brands market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

B2c e-commerce665
Retail tech665
Consumer digital641
Internet first brands496
Handicraft e-commerce71
Marketplaces62
Luxury e-commerce31
Sustainable ecommerce27
Customized products e-commerce19
Enterprise tech12
Mom and baby care e-commerce12
Shark tank10

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

B2c e-commerce

The largest measured segment in this report snapshot.

665companies
6.5%have hiring activity

43 companies hiring · $279.33M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product643
E-commerce - service43
Physical commerce25
Commission on transaction17
Subscription16
Advertising16
Fee-for-service4
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 9 dated reports
Mergers & acquisitionsfranklywearing.com ↗

The group has agreed to acquire 100 per cent of Frankly Wearing for US$0.9 million.

Funding roundshexafunstyles.com ↗

Lifestyle accessories brand Hexafun has raised Rs 4.5 crore (around $520,000) in a seed funding round led by early-stage investor Prajay Advisors.

Funding roundsamama.in ↗

AMAMA has raised $1 million in funding from Mistry Ventures LLP.

Funding roundsbaccabucci.com ↗

3 Mar 2025 Bacca Bucci Ecommerce D2C B2C $2.5 Mn – JP Taparia

Funding roundsdressfolk.com ↗

Dressfolk, a brand celebrated for its dedication to authentic handloom clothing, has raised a fresh round of undisclosed funding led by Eternal Capital.

New productsclovia.com ↗

We have launched solution-based products like sports-specific activewear, maternity wear, and senior bras and briefs, alongside expanding categories such as swimwear and shapewear.

Leadership moveszinara.in ↗

Tsungie Manyeza (ZINARA) – Operations and Membership.

Leadership movesjohnjacobseyewear.com ↗

John Jacobs, a leading eyewear brand, has announced the promotion of Sumit Chawla to the position of Assistant Vice President Marketing.

Full recorded event mix

Top 4 categories among 26 recorded events in the 24-month window.

Funding rounds
16
New products
7
Leadership moves
2
Mergers & acquisitions
1
2 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

1 tracked people moves

Zinara ↗
Tsungie Manyeza

Appointment Operations and Membership

Product launches

Products, platforms and features in the recorded window

Clovia ↗
personal care

Personal care

Clovia ↗
swimwear

Swimwear

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Articore→Frankly Wearing ↗Pending2026-03-24$900.0K
nykaa fashion→Little Black Book ↗Announced2024-05-23Not stated in snapshot
Little Black Book→nykaa fashionPending2024-05-22Not stated in snapshot
reliance retail→Clovia ↗Announced2024-03-20Not stated in snapshot
abfrl→Jaypore ↗Completed2022-10-21Not stated in snapshot
FSN E-Commerce Ventures→Little Black Book ↗Completed2022-08-07Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

121 postings in the preceding 12 months. The full 134-posting snapshot covers 98 employers.

Expand panel +

Most advertised job titles

Fashion Designer8
Fashion Consultant8
Fashion Stylist6
Jr Fashion Designer (Coreldraw/Illustrator)3
Fashion Merchandiser (Garment)3
Fashion Photographer3
3 internship postings

0 tracked postings mention remote work.

The seniority mix

46 postings specify a level.

unspecified
88
entry
16
manager
11
intern
11
senior
6
lead
2

Skills employers mention

Top skills across 134 tracked postings in the available jobs snapshot.

Fashion
24
Adobe Photoshop
15
Customer Service
15
Adobe Illustrator
15
Sales
14
Visual Merchandising
11
Fashion Design
11
Merchandising
10
Communication
9
Forecasting
9
THE PEOPLE BUILDING THE FIELD

Founders and leaders

506 founders and chief executives across 368 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

49 profiles with education records.

University of Delhi
9
IIT Delhi
7
London Business School (LBS)
4
IIT Roorkee
4
Columbia University
4
IIM Bangalore
3
University of Manchester
3
University of Warwick
3

Prior employers

8 profiles with prior-work records.

Microsoft
3
Google
1
Intel
1
Amazon
1
Myntra
1
Apple
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

2,220 articles in the measured 12-month window.

Expand panel +
2,220articles in the measured year
438articles in 2026Q1
86.7%positive tone in the latest complete year

News volume trends

Direct-to-Consumer Fashion Brands coverage tagged Delhi · articles per complete quarter

02314636949262021Q2: 3902021Q22021Q3: 3702021Q4: 4282022Q1: 4552022Q2: 6532022Q22022Q3: 4932022Q4: 5302023Q1: 5202023Q2: 4992023Q22023Q3: 4912023Q4: 5572024Q1: 5252024Q2: 5062024Q22024Q3: 5742024Q4: 8052025Q1: 6302025Q2: 5002025Q22025Q3: 6662025Q4: 5582026Q1: 4382026Q1
View quarterly article counts
QuarterArticles
2021Q2390
2021Q3370
2021Q4428
2022Q1455
2022Q2653
2022Q3493
2022Q4530
2023Q1520
2023Q2499
2023Q3491
2023Q4557
2024Q1525
2024Q2506
2024Q3574
2024Q4805
2025Q1630
2025Q2500
2025Q3666
2025Q4558
2026Q1438

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
987 positive · 7 neutral · 296 negative
2022
1,666 positive · 22 neutral · 442 negative
2023
1,772 positive · 7 neutral · 287 negative
2024
2,077 positive · 14 neutral · 315 negative
2025
2,038 positive · 16 neutral · 297 negative

Leading coverage topics

Direct-to-Consumer Fashion Brands coverage tagged Delhi · ranked by full-period article count.

Celebrity Fashion And Style Updates5,134 articles in the full recorded period
1,038 recent · 1,304 prior
Global Textile Trade And Import/Export Trends3,200 articles in the full recorded period
1,164 recent · 653 prior
Red Carpet Event Coverage3,073 articles in the full recorded period
652 recent · 809 prior
Textile Market Analysis And Forecasts2,809 articles in the full recorded period
1,072 recent · 576 prior
Fashionable Hair Accessories2,475 articles in the full recorded period
1,022 recent · 836 prior
Luxury Silk Scarves2,323 articles in the full recorded period
900 recent · 760 prior
New Product Launches And Innovations2,210 articles in the full recorded period
654 recent · 528 prior
Strategic Partnerships And Collaborations1,901 articles in the full recorded period
522 recent · 445 prior
Technology Adoption And Digital Transformation1,578 articles in the full recorded period
465 recent · 363 prior
Wearable Technology And Smartwatches1,571 articles in the full recorded period
310 recent · 381 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

India comparison coverage

KeywordRecentPriorChange
tariff impacts481114322%
trade barrier reduction43189384%
bilateral trade imbalance30673319%
goods trade gap27866321%
trade facilitation commitments25464297%
folklore fashion20911483%
trade disputes18129524%
test cricket17119800%
innovative weaves16811151%
preferential tariff16370133%
chemical safety assessments0135-100%
osha chemical standards0133-100%
textile exchange standards0118-100%
organic certifications081-100%
cotton ginning3363-48%

Event and signal lenses

India comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

35,184 classified articles

tariff impacts, trade barrier reduction, ipo prospectus

32.8% critical · 55.5% positive
Flat

Funding Momentum

8,303 classified articles

pre-ipo valuation, ipo prospectus, ipo pricing

40.2% critical · 66.5% positive
Rising

Growth

16,165 classified articles

innovative product, industrial sector performance, wearable tech

30.0% critical · 61.6% positive

Direct-to-Consumer Fashion Brands coverage tagged Delhi. Topic labels describe recorded classifications and can include broad context.

RESEARCH SIGNALS

What Direct-to-Consumer Fashion Brands research is working on

2,475 papers in the recorded worldwide scope.

Expand panel +
2,475papers
2,475worldwide comparison pool
92India-affiliated papers

Research orientation

Promising
995
Breakthrough
669
Descriptive
475
Problem-identifying
226
Comparative
61
Cautionary
43
Critical
6

Contribution mix

Methods-led
1,233
Empirical
736
Reviews
382
Position pieces
114
Theoretical
10

Tone counts: 2,412 positive · 54 neutral · 9 negative.

Common problems researchers identify
232 papers · 9.4% of this field
  • Textile104 papers
  • Clothing40 papers
  • Wearable computer35 papers
  • Wearable technology34 papers
  • Architectural engineering28 papers
  • Electronics18 papers
  • Sustainability12 papers
  • Reliability10 papers

Landmark: Smart Textiles for Electricity Generation

Cautions
43 papers · 1.7% of this field
  • Textile22 papers
  • Electrical conductor6 papers
  • Composite material5 papers
  • Electronics4 papers
  • Wearable computer3 papers
  • Wearable technology2 papers
  • Randomized controlled trial2 papers
  • Coating2 papers

Landmark: Wearable Electronics and Smart Textiles: A Critical Review

Opportunities
1,664 papers · 67.2% of this field
  • Textile722 papers
  • Wearable computer315 papers
  • Electrical conductor137 papers
  • Wearable technology134 papers
  • Composite material131 papers
  • Clothing102 papers
  • Nanotechnology93 papers
  • Yarn76 papers

Landmark: Smart fabric sensors and e-textile technologies: a review

Leading institutions

Chinese Academy of Sciences
2,313
Hong Kong Polytechnic University
2,043
Center for Sustainable Future Technologies
1,975
Italian Institute of Technology
1,975
Space
1,975
University of California, Los Angeles
1,626

Leading researchers

Matteo Stoppa
1,975
Alessandro Chiolerio
1,975
Jun Chen
1,725
Guorui Chen
1,448
Michael Bick
1,289
Kunigunde H. Cherenack
1,022
Yongzhong Li
903
Jun Yang
820

Highly cited breakthrough-labelled papers

  • Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolytes532 citations
  • Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towards Multifunctional Textiles424 citations
  • Shape adaptable and highly resilient 3D braided triboelectric nanogenerators as e-textiles for power and sensing421 citations
  • Woven Electronic Fibers with Sensing and Display Functions for Smart Textiles412 citations
  • Large‐Scale and Washable Smart Textiles Based on Triboelectric Nanogenerator Arrays for Self‐Powered Sleeping Monitoring410 citations

Common problems researchers identify

213 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Power‑Generating Smart TextilesCommon problems researchers identify · 01

Power‑Generating Smart Textiles

103 papers

48.4% of this theme group

Researchers highlight challenges in integrating electricity generation into wearable fabrics.

Architectural engineering (25) · Textile (44) · Wearable computer (17) · Clothing (17)

Smart Textiles for Electricity Generation

Smart textiles: A toolkit to fashion the future

View research history
YearShare index
2022894.9
2023952.1
20241032.1
2025972.9
Sustainability of E‑TextilesCommon problems researchers identify · 02

Sustainability of E‑Textiles

59 papers

27.7% of this theme group

Studies flag environmental and durability concerns for electronic textiles.

Textile (36) · Wearable technology (19) · Wearable computer (17) · Electronics (9)

Recent Trends in Wearable Electronic Textiles (e-Textiles): A Mini Review

Environmental sustainability of e-textile products approached by makers and manufacturers

View research history
YearShare index
2022171.6
2023172.4
2024145.7
2025165.2
Technical Textile DiversificationCommon problems researchers identify · 03

Technical Textile Diversification

37 papers

17.4% of this theme group

Works point to safety, durability, and market adoption issues for new textile materials.

Textile (18) · Textile industry (6) · Raw material (3) · Joint (3)

Diversification into Technical Textiles: A Forward Momentum for Indian Textiles Industry

Safety,durability and applicability of functional textiles

View research history
YearShare index
202299.3
2023100.4
202491.6
2025125.9
STEAM Education with E‑TextilesCommon problems researchers identify · 04

STEAM Education with E‑Textiles

14 papers

6.6% of this theme group

Papers discuss barriers to equitable integration of e‑textiles in classroom curricula.

Humanities (4) · Archaeology (3) · The arts (2) · Curriculum (2)

Supporting and Sustaining Equitable STEAM Activities in High School Classrooms: Understanding Computer Science Teachers’ Needs and Practices

E-textiles para la educación STEAM en educación primaria: una revisión sistemática

View research history
YearShare index
2022142.4
2023148.0
2024145.6
2025103.2

Cautions

39 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Smart Textile ReliabilityCautions · 01

Smart Textile Reliability

20 papers

51.3% of this theme group

Authors caution about performance limits and health‑related risks of wearable electronics.

Textile (14) · Electronics (3) · Wearable technology (2) · Smart material (2)

Wearable Electronics and Smart Textiles: A Critical Review

AI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE REVIEW

View research history
YearShare index
2022159.4
2023159.4
2024135.0
2025153.1
Conductive Fabric ManufacturingCautions · 02

Conductive Fabric Manufacturing

11 papers

28.2% of this theme group

Research warns of technical hurdles in creating and laundering electrically conductive textiles.

Electrical conductor (5) · Wireless power transfer (2) · Planar (2) · Fusible alloy (2)

Development of textile-based transmission lines using conductive yarns and ultrasonic welding technology for e-textile applications

Evaluation of Launderability of Electrically Conductive Fabrics for E-Textile Applications

View research history
YearShare index
2022252.7
2023243.3
2024207.8
2025301.5
Clinical Validation of Functional TextilesCautions · 03

Clinical Validation of Functional Textiles

5 papers

12.8% of this theme group

Studies emphasize the need for rigorous trials before medical textile applications.

Randomized controlled trial (2) · Composite material (3) · Textile (4)

Functional textiles for atopic dermatitis: a systematic review and meta‐analysis

Experimental Analysis and Simulation of Novel Technical Textile Reinforced Composite of Banana Fibre

View research history
YearShare index
20223028.5
20232977.6
20242797.2
20251971.3
Assessment and Training for E‑TextilesCautions · 04

Assessment and Training for E‑Textiles

3 papers

7.7% of this theme group

Works note gaps in expertise evaluation and short‑course effectiveness for e‑textile designers.

Textile (2)

Consensual assessment in the new domain of e-textiles: Comparing insights from expert, quasi-expert, and novice judges.

Learning design for short-duration e-textile workshops: outcomes on knowledge and skills

View research history
YearShare index
2022115.2
2023123.4
2024128.2
2025169.1

Opportunities

1,516 papers · 7 recurring themes
7 cards

Swipe or scroll horizontally to browse.

Wearable Antenna and Sensor PlatformsOpportunities · 01

Wearable Antenna and Sensor Platforms

290 papers

19.1% of this theme group

Opportunities focus on integrating antennas and electrodes into fabrics for health monitoring.

Textile (144) · Antenna (30) · Wearable computer (91) · Electrode (20)

A multifunctional wearable E-textile <i>via</i> integrated nanowire-coated fabrics

Design and validation of an e-textile-based wearable system for remote health monitoring

View research history
YearShare index
20221616.9
20231675.7
20241527.4
20251453.0
Fiber‑Optic Biosensing TextilesOpportunities · 02

Fiber‑Optic Biosensing Textiles

266 papers

17.5% of this theme group

Research explores optical fiber–based sensors embedded in garments for real‑time biometrics.

Wearable computer (115) · Fiber Bragg grating (21) · Textile (115) · Optical fiber (22)

Smart Textiles with Biosensing Capabilities

Smart Textile-Based Interactive, Stretchable and Wearable Sensors for Healthcare

View research history
YearShare index
2022159.3
2023167.3
2024146.0
2025175.2
Smart Sportswear TechnologiesOpportunities · 03

Smart Sportswear Technologies

232 papers

15.3% of this theme group

Papers propose advanced wearable systems for performance tracking and interactive clothing.

Textile (117) · Architectural engineering (40) · Clothing (32) · Wearable technology (33)

A Naturally Integrated Smart Textile for Wearable Electronics Applications

Smart Textiles and Wearable Technologies for Sportswear: A Design approach.

View research history
YearShare index
2022864.3
2023918.1
20241005.4
2025938.7
Nanocomposite Energy‑Harvesting TextilesOpportunities · 04

Nanocomposite Energy‑Harvesting Textiles

231 papers

15.2% of this theme group

Studies highlight nanomaterial‑enhanced fabrics that capture energy and manage thermal conditions.

Nanotechnology (57) · Nanocomposite (21) · Composite material (51) · Carbon nanotube (20)

Functional Nanofibre: Enabling Material for the Next Generation Smart Textiles

Multipurpose Smart Textile with Integration of Efficient Energy Harvesting, All‐Season Switchable Thermal Management and Self‐Powered Sensin

View research history
YearShare index
20226750.0
20236725.2
20246870.9
20255386.9
High‑Performance Functional FabricsOpportunities · 05

High‑Performance Functional Fabrics

223 papers

14.7% of this theme group

Research targets nanotech‑driven dyeing and finishing methods for durable, multifunctional fashion textiles.

Textile (111) · Pulp and paper industry (12) · Dyeing (13) · Polyester (14)

Nanotechnology – a new route to high-performance functional textiles

Designing multifunctional textile fashion products

View research history
YearShare index
2022103.6
2023101.8
2024106.7
202594.8
Textile‑Centric HCI and EducationOpportunities · 06

Textile‑Centric HCI and Education

150 papers

9.9% of this theme group

Works investigate interactive textile design for learning and human‑computer interaction experiences.

Human–computer interaction (27) · Craft (13) · Mathematics education (10) · Textile (57)

Wearable E-Textiles Using a Textile-Centric Design Approach

A Review of E-Textiles in Education and Society

View research history
YearShare index
202279.4
202382.8
202492.8
202569.6
Durable Conductive CoatingsOpportunities · 07

Durable Conductive Coatings

124 papers

8.2% of this theme group

Papers present robust conductive yarns and mounting techniques for long‑lasting smart garments.

Electrical conductor (98) · Composite material (51) · Textile (55) · Coating (18)

Electronic Component Mounting for Durable E-Textiles: Direct Soldering of Components onto Textile-Based Deeply Permeated Conductive Patterns

A Novel Elastic Conductive Yarn for Smart Textile Applications

View research history
YearShare index
20223250.3
20233191.7
20243000.9
20252444.4

How this field compares with the research baseline

Orientation shares compared with 25,000 papers in the reference sample.

Research orientationThis fieldReference sample
Promising40.2%37.1%
Breakthrough27.0%26.2%
Descriptive19.2%17.7%
Problem-identifying9.1%9.5%
Comparative2.5%4.1%
Cautionary1.7%4.4%
Critical0.2%1.0%

Concerns receiving less research attention

Counts and shares refer to the stated research pool. A low count describes how much of that research is recorded here, not the absence of a real-world concern.

Concern / example paperPapersShareRaised as a problemWorldwide share
Privacy & surveillanceAI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE R210.93%9 (42.9%)0.93%
Hardware, e-waste & supply chainEnvironmental sustainability of e-textile products approached by makers and manufacturers70.31%1 (14.3%)0.31%
Concentration of compute powerFolding-Dependent vs. Folding-Independent Flexible Antennas on E-Textiles20.09%0 (0.0%)0.09%
Labour & data workSTEAM-Powered Education: E-Textiles to Integrate the Arts and STEM10.04%1 (100.0%)0.04%
Bias & fairnessAll-fabric-based multifunctional textile sensor for detection and discrimination of humidity, temperature, and strain st10.04%0 (0.0%)0.04%
Energy & datacenter footprint00.0%0 (%)0.0%
Water use00.0%0 (%)0.0%
Carbon & emissions of compute00.0%0 (%)0.0%
Safety & misuse00.0%0 (%)0.0%

Institution and researcher rankings use citations to their covered work. Research scope: worldwide. This may be broader than the company geography.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — Delhi

Compare demand signals in Delhi’s newsflow with the direct-to-consumer fashion brands categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

9 Delhi demand signals compared with mapped direct-to-consumer fashion brands supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Highways & expressways ↗Connectivity Build-Out66.70.0+66.7+30.0%
Tourism footfall ↗Demand Driver66.733.3+33.4+49.7%
Layoffs & income shocks ↗Spending Pressure25.016.7+8.3—
Housing & urban expansion ↗Demand Driver43.866.7-22.9—
Rail & metro connectivity ↗Connectivity Build-Out43.866.7-22.9+14.2%
Consumer grievances & trust ↗Trust Friction62.5100.0-37.5+73.3%
Inflation & spending pressure ↗Spending Pressure14.666.7-52.1+18.2%
Airports & air links ↗Connectivity Build-Out64.6—No matching category—+43.9%
Congestion & traffic friction ↗Access Friction62.5—No matching category—+42.9%

Showing all 9 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. Delhi is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage. Rows cover all of India for this page's signal families; Delhi is marked.

Meerut575.5

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Noida503.4

Highways & expressways · Housing & urban expansion · Airports & air links

Thane315.9

Housing & urban expansion · Rail & metro connectivity · Highways & expressways

Dehradun314.4

Highways & expressways · Tourism footfall · Congestion & traffic friction

Ghaziabad286.2

Highways & expressways · Housing & urban expansion · Congestion & traffic friction

Faridabad274.0

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Srinagar257.2

Highways & expressways · Rail & metro connectivity · Airports & air links

Agra235.9

Highways & expressways · Rail & metro connectivity · Airports & air links

Pune226.1

Housing & urban expansion · Highways & expressways · Congestion & traffic friction

DelhiThis page184.1

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Bengaluru217.2

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Gorakhpur214.1

Highways & expressways · Rail & metro connectivity · Consumer grievances & trust

Inside the leading signals

Open any signal for its quarterly history
CONNECTIVITY BUILD-OUTHighways & expressways+66.7percentile-point gap
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

87.32mentions per 10,000 articles+30.0%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Marketplaces62

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

02855831112024Q3: 772024Q32024Q4: 732024Q42025Q1: 592025Q12025Q2: 742025Q22025Q3: 962025Q32025Q4: 602025Q42026Q1: 932026Q1
View quarterly signal counts
Highways & expressways in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q326477.44
2024Q426573.54
2025Q122659.19
2025Q217174.46
2025Q332896.21
2025Q418960.18
2026Q126793.9

Where this signal concentrates in the comparison geography

Meerut400.4 / 10,000
Dehradun246.9 / 10,000
Noida201.0 / 10,000
DEMAND DRIVERTourism footfall+33.4percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

9.41mentions per 10,000 articles+49.7%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Internet First Brands496
  • Handicraft E-Commerce71

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

04913172024Q3: 72024Q32024Q4: 42024Q42025Q1: 62025Q12025Q2: 142025Q22025Q3: 62025Q32025Q4: 72025Q42026Q1: 62026Q1
View quarterly signal counts
Tourism footfall in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q3247.04
2024Q4164.44
2025Q1246.29
2025Q23414.81
2025Q3236.75
2025Q4237.32
2026Q1196.68

Where this signal concentrates in the comparison geography

Thiruvananthapuram39.2 / 10,000
Guwahati33.0 / 10,000
Coimbatore32.2 / 10,000
SPENDING PRESSURELayoffs & income shocks+8.3percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

5.6mentions per 10,000 articles

Mapped direct-to-consumer fashion brands categories

  • Internet First Brands496
  • Marketplaces62

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

0368112024Q3: 32024Q32024Q4: 22024Q42025Q1: 22025Q12025Q2: 92025Q22025Q3: 42025Q32025Q4: 52025Q42026Q1: 62026Q1
View quarterly signal counts
Layoffs & income shocks in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q3123.52
2024Q492.5
2025Q182.1
2025Q2229.58
2025Q3154.4
2025Q4175.41
2026Q1196.68

Where this signal concentrates in the comparison geography

Noida39.6 / 10,000
Bengaluru30.7 / 10,000
DEMAND DRIVERHousing & urban expansion-22.9percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

7.95mentions per 10,000 articles

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce665
  • Marketplaces62

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 22024Q32024Q4: 32024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 52025Q32025Q4: 52025Q42026Q1: 122026Q1
View quarterly signal counts
Housing & urban expansion in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q3102.93
2024Q4143.89
2025Q1133.4
2025Q2114.79
2025Q3205.87
2025Q4175.41
2026Q13512.31

Where this signal concentrates in the comparison geography

Noida149.4 / 10,000
Thane114.6 / 10,000
Pune70.8 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity-22.9percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

29.38mentions per 10,000 articles+14.2%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce665
  • Marketplaces62

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

0112334452024Q3: 262024Q32024Q4: 282024Q42025Q1: 292025Q12025Q2: 182025Q22025Q3: 262025Q32025Q4: 252025Q42026Q1: 392026Q1
View quarterly signal counts
Rail & metro connectivity in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q38926.11
2024Q410228.31
2025Q111329.59
2025Q24218.29
2025Q39026.4
2025Q48125.79
2026Q111239.39

Where this signal concentrates in the comparison geography

Meerut128.2 / 10,000
Thane107.6 / 10,000
Prayagraj71.5 / 10,000
TRUST FRICTIONConsumer grievances & trust-37.5percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

7.06mentions per 10,000 articles+73.3%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Retail Tech665
  • Consumer Digital641

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

025792024Q3: 32024Q32024Q4: 42024Q42025Q1: 52025Q12025Q2: 32025Q22025Q3: 72025Q32025Q4: 72025Q42026Q1: 72026Q1
View quarterly signal counts
Consumer grievances & trust in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q3113.23
2024Q4164.44
2025Q1215.5
2025Q293.92
2025Q3277.92
2025Q4227.01
2026Q1217.39

Where this signal concentrates in the comparison geography

Gorakhpur21.0 / 10,000
Muzaffarpur19.1 / 10,000
Lucknow17.5 / 10,000
SPENDING PRESSUREInflation & spending pressure-52.1percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

6.17mentions per 10,000 articles+18.2%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce665
  • Marketplaces62

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

024682024Q3: 42024Q32024Q4: 42024Q42025Q1: 62025Q12025Q2: 62025Q22025Q3: 52025Q32025Q4: 42025Q42026Q1: 52026Q1
View quarterly signal counts
Inflation & spending pressure in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q3174.99
2024Q4174.72
2025Q1256.55
2025Q2166.97
2025Q3205.87
2025Q4144.46
2026Q1165.63

Where this signal concentrates in the comparison geography

Mumbai51.3 / 10,000
Vadodara43.0 / 10,000
Kolkata10.6 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links—supply not mapped
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

13.47mentions per 10,000 articles+43.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

This signal has no matching category in the page’s direct-to-consumer fashion brands market map, so no supply percentile or gap is assigned.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

061319252024Q3: 72024Q32024Q4: 72024Q42025Q1: 112025Q12025Q2: 162025Q22025Q3: 102025Q32025Q4: 122025Q42026Q1: 222026Q1
View quarterly signal counts
Airports & air links in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q3277.92
2024Q4267.22
2025Q14511.79
2025Q23716.11
2025Q33710.85
2025Q43812.1
2026Q16322.16

Where this signal concentrates in the comparison geography

Noida50.7 / 10,000
Amritsar35.9 / 10,000
Srinagar22.5 / 10,000
ACCESS FRICTIONCongestion & traffic friction—supply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

17.77mentions per 10,000 articles+42.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

This signal has no matching category in the page’s direct-to-consumer fashion brands market map, so no supply percentile or gap is assigned.

Quarterly share of Delhi coverage

Mentions per 10,000 articles · zero baseline

061319262024Q3: 152024Q32024Q4: 162024Q42025Q1: 92025Q12025Q2: 82025Q22025Q3: 172025Q32025Q4: 172025Q42026Q1: 222026Q1
View quarterly signal counts
Congestion & traffic friction in Delhi coverage
QuarterMentionsPer 10,000 articles
2024Q35315.55
2024Q45816.1
2025Q1379.69
2025Q2198.27
2025Q35917.31
2025Q45617.83
2026Q16422.51

Where this signal concentrates in the comparison geography

Ghaziabad50.1 / 10,000
Vadodara33.8 / 10,000
Muzaffarpur30.6 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

Delhi direct-to-consumer fashion brands coverage

Expand panel +
RESEARCH CONTEXT · 2018

Determinants of Green Marketing Leading to Sustainable Competitive Advantage for Retailers Within the Delhi Region

Indian Journal of Marketing

8 citations in the snapshot

RESEARCH CONTEXT · 2021

Impact of the new middle class on consumer behavior: a case study of Delhi-NCR

Journal of Asian Business and Economic Studies

8 citations in the snapshot

What is growing in this coverage

India coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
ecological literacy7427206.9%
member-supported agriculture7128184.0%
environmental training7129174.2%
train discount schemes6529151.0%
ecosystem services6529151.0%
bus ticket portals8742132.0%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

UNDERSTAND THE LANDSCAPE

Direct-to-Consumer Fashion Brands in Delhi: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Delhi in context

All landscapes ↗

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon