
Direct-to-Consumer Fashion Brands Landscape of the United States
5,658 Direct-to-Consumer Fashion Brands companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about, which skills employers want and where the research is going. Updated August 2026.
Who leads Direct-to-Consumer Fashion Brands in the United States
Shows the 5,658 tracked brands, highlighting which firms are hiring, which have recent funding, and which appear most often in coverage, such as Tuckernuck, Vuori and Skims.
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Tuckernuck12last posted Jul 2026
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Brilliant Earth11last posted Jun 2026
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Vuori11last posted Jun 2026
- 04
Blue Nile11last posted Jun 2026
- 05
Dolls Kill11last posted Jun 2026
- 06
Branded Bills11last posted Jun 2026
- 07
Fashion Nova11last posted Jun 2026
- 08
Skims11last posted Jun 2026
- 01
Vuori$1.3BPE · Nov 2024
- 02
Skims$926MSeries C · Nov 2025
- 03
The RealReal$710.5MPost IPO · Mar 2021
- 04
Rent the Runway$526.4MSeries E · Oct 2020
- 05
StockX$495MSeries E · Apr 2021
- 06
Goat$494.4MSeries F · Jun 2021
- 07
GOAT Group$486.6MSeries F · Jun 2021
- 08
Moda Operandi$417.8MSeries F · Aug 2024
- 01
Revolve$342.9MFY2023 filing
- 02
FIGS$159.9MFY2023 filing
- 03
Allbirds$152.5MFY2025 filing
- 04
Brilliant Earth$99.5MFY2023 filing
- 05
Rent the Runway$43.8MFY2024 filing
- 06
1stdibs$22.4MFY2025 filing
- 07
eShakti$13.8Msnapshot Mar 2024
- 08
Naboso$4Msnapshot Dec 2023
- 01
Free People7,488tracked employees
- 02
The RealReal3,211tracked employees
- 03
Revolve1,478tracked employees
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Kendra Scott1,428tracked employees
- 05
Ellie1,268tracked employees
- 06
Fashion Nova1,229tracked employees
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GOAT Group998tracked employees
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StockX948tracked employees
- 01
Allbirds9.0%84 tracked events
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Skims8.9%83 tracked events
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KITS8.2%77 tracked events
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The RealReal8.0%75 tracked events
- 05
Rent the Runway4.8%45 tracked events
- 06
Rhode4.0%37 tracked events
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StockX4.0%37 tracked events
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Vuori3.6%34 tracked events
- 01
Revolvetop 5krevolve.com
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Zenni Opticaltop 10kzennioptical.com
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Azazietop 10kazazie.com
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Fashion Novatop 10kfashionnova.com
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Everlanetop 50keverlane.com
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Fashionphiletop 50kfashionphile.com
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Jomashoptop 50kjomashop.com
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Mandala Scrubstop 50kmandalascrubs.com
- 01
Ellie2,234articles in the window
- 02
Skims1,193articles in the window
- 03
Allbirds448articles in the window
- 04
Kendra Scott404articles in the window
- 05
James Allen350articles in the window
- 06
Blue Nile342articles in the window
- 07
Thom Browne322articles in the window
- 08
Everlane310articles in the window
See all 5,658 Direct-to-Consumer Fashion Brands companies in the United States
Filter by funding, headcount, hiring and location, and export the list.
How the Direct-to-Consumer Fashion Brands ecosystem in the United States grew, 2016–2025
Displays the number of new brands founded each year, with a peak of 422 companies in 2021 and only 18 founded so far in 2025.
Where Direct-to-Consumer Fashion Brands companies in the United States are based
Lists the cities with the most brands, led by New York City with 768 companies, followed by Los Angeles, San Francisco, Chicago and Miami.








The Direct-to-Consumer Fashion Brands market map of the United States: what these companies actually do
Breaks down the product categories and revenue models, showing that b2c e‑commerce and consumer digital dominate, and that most firms sell products directly online.
- B2C E-Commerce5,644 companies · $14.9B raised · 282 hiring
- Consumer Digital5,465 companies · $14.4B raised · 266 hiring
- Internet First Brands4,093 companies · $8.6B raised · 211 hiring
- Marketplaces411 companies · $3.3B raised · 21 hiring
- Luxury E-Commerce337 companies · $2.5B raised · 25 hiring
- Sports Tech294 companies · $1.7B raised · 16 hiring
- Handicraft E-Commerce275 companies · $323.3M raised · 11 hiring
- Internet First Sportswear Brands258 companies · $194.5M raised · 14 hiring
- Customized Products E-Commerce249 companies · $411.5M raised · 13 hiring
- Sustainable Ecommerce243 companies · $1B raised · 11 hiring
- Mom and Baby Care E-Commerce218 companies · $450.5M raised · 7 hiring
- Second Hand Fashion Goods190 companies · $2.5B raised · 11 hiring
Monetization
How Direct-to-Consumer Fashion Brands companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Direct-to-Consumer Fashion Brands in the United States
Counts 575 corporate events over the past two years, including key‑person moves, earnings releases, announcements, funding rounds and mergers.
- IPOLess than five years after the sneaker maker‘s $3 billion IPO, Vernachio is now asking shareholders to approve a deal, announced April 15, to sell the company’s assets to American Exchange Group for just $39 million.2026-04-28
- M&ACBD Life Sciences Inc. has purchased 100% of the issued and outstanding stock of Mushroom Madness Inc. and Formrunner Apparel.2026-04-22
- M&ABaymark Partners has acquired Katydid , a Dallas-based lifestyle brand founded by Katy Messersmith , underscoring continued investor interest in wholesale-driven consumer businesses.2026-04-09
- M&AElf Beauty (ELF) shelled out big bucks for Hailey Bieber's skincare brand Rhode.2026-03-24
- FundingLondon-based Kinfolk, an AI-native HR workforce operations platform, has raised a $7.2 million seed round led by AlbionVC, with participation from PROfounders Capital and existing investors Ascension and Emerge. Angel investors, including Tony Jamous, Founder and Executive Chairman of OysterHR, also participated.2026-02-25
- M&AFashion retailer Aritzia (Vancouver, B.C.) has acquired Fred Segal’s famed Los Angeles boutique, report a variety of news sources, including Business of Fashion.2026-02-20
- M&AFoot Care Store Inc., doing business as Dia-Foot, a Florida-based diabetic shoe company, was acquired by Anodyne, a Wisconsin-based orthopedic footwear provider.2026-02-05
- FundingLive Tinted is flush with new funding. Curate Capital has taken a stake in the brand, as has L’Oréal’s BOLD venture arm, in a funding round inclusive of existing investors Monogram Capital, Unilever Ventures and more.2026-01-30
- M&AKindred Bravely Acquires Storq to Support Mothers Through Every Stage of Parenthood2026-01-22
- FundingGOAT Life, a new-age breakfast brand founded by Kota’s Yash Kalra, has secured an additional ₹1.6 crore, building on its earlier ₹1.1 crore pre‑seed round, as it accelerates its mission to fix India’s broken breakfast habits-where traditional meals are often carb-heavy, low in protein and fibre, or skipped entirely.2026-01-06
Mergers and acquisitions
Deals from the last 24 months where a Direct-to-Consumer Fashion Brands company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| CBD Life Sciences Inc. | undisclosed | Completed | 2026-04-22 | |
| $39M | Announced | 2026-04-16 | ||
| undisclosed | Announced | 2026-04-09 | ||
| $1B | Announced | 2026-03-24 | ||
| Elf Beauty | undisclosed | Completed | 2026-03-24 | |
| undisclosed | Announced | 2026-02-20 |
Who is listing, hiring leaders, launching and winning work
Details specific events such as IPO filings, leadership changes, product launches and contract wins for companies in the sector.
AllbirdsIPO · NASDAQ · BIRD · 5 reportsApr 2026
The RealRealIPO · 1 reportApr 2026
KITSIPO · TSX · KITS · 1 reportSep 2025
VuoriIPO · 1 reportDec 2024
VuoriHeather Archibald · Appointment → Chief Product OfficerApr 2026
BIRDY GREYCat Chen · Appointment → Chief Operating OfficerApr 2026
BIRDY GREYTanya Hersh · Resignation — was Chief Marketing OfficerApr 2026
BIRDY GREYAnthony Potgieter · Appointment → Chief Growth OfficerApr 2026
Kendra ScottMike McMullen · Appointment → Chief Financial OfficerApr 2026
Kendra ScottKendra Scott · Resignation — was Chief Executive OfficerApr 2026
Kendra ScottTom Nolan · Departure — was Chief Executive OfficerApr 2026
TomboyXFran Dunaway · Appointment → PresidentApr 2026
Fableticsfirst denim collection (Denim)Mar 2026
VIDAVida AI Phone Agent OS Expansion (AI phone agent operating system)Feb 2026
CotopaxiCotopaxi Clean Out Program (Resale)Nov 2025
CotopaxiCotopaxi Resale Shop (Resale)Nov 2025
Jessica SimpsonJessica Simpson Home Collection (Furniture)Sep 2025
Rent the RunwaySocial media campaigns on Instagram, TikTok, Reddit (Marketing campaign)Sep 2025
Rent the RunwayPersonalized recommendations (AI-powered recommendation feature)Sep 2025
VivrelleAI StylistSep 2025
Diamond Select Toysscale undisclosed · cost reductionMay 2025
BHFOscale undisclosedMay 2025
PRETTYLITTLETHINGscale undisclosed · cost reductionJan 2025
VenusLicense revoked and company shut down — Federal GovernmentSep 2025
Fashion Novasettlement with refunds totalling nearly $2.4 million to customers — Federal Trade CommissionJan 2025
KITSreceipt received for final short form prospectus — securities regulatory authoritiesSep 2024
- mission product holdings v Tempnology, LLCtrademark license dispute · VerdictFeb 2026
- investors of Allbirds v allbirdssecurities fraudApr 2025
Half of these companies grew revenue faster than +10.4%, half slower.
Who is building Direct-to-Consumer Fashion Brands in the United States
Profiles 2,499 founders and CEOs, noting common alma maters like Harvard and Stanford and frequent prior employers such as Google and McKinsey.
Ex-Initialized Capital · Yale University BA 2005, Harvard Business School MBA 2009
Founding partner - Rockbridge Growth · EquityNFX, Gilbert Family Foundation, Bedrock Detroit, Detroit Venture Partners, Cleveland Cavaliers…
Ex-Beard Papas, Lehman Brothers. University of California, Berkeley 2003
Vogue, Ex-Carolina Herrera, J. Mendel. University of Southern California BA 1998
Ex-JustFab, TechStyle Fashion Group, POPSUGAR · Cornell University BA 2003, HBS MBA 2010
Venture Partner - Icehouse Ventures. The London School of Economics and Political Science (LSE) Master of Science 2013
Vacation, ex-Co-Founder Hedge Gallery, Auilix Biopharma, Glencore. Boston University BSc 1996
Ex-ORACLE. Sun Yat-sen University BA 2006, Carnegie Mellon University 2008
Whitney Museum Of American Art, ex-Allsaints, ex-Warby Parker
- flagged as repeat founders18
- no repeat-founder flag2,033
- women1,059
- men1,177
Look up the people behind Direct-to-Consumer Fashion Brands companies in the United States
Search founders, executives and operators by company, role and location.
Who funds Direct-to-Consumer Fashion Brands in the United States
Summarizes 966 funding rounds since 2016 from 920 investors, with the typical round size of $2.1 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Y Combinator | 18 | 8 | Jan 2025 |
| Forerunner Ventures | 18 | 6 | Jun 2021 |
| Techstars | 16 | 12 | Jan 2024 |
| General Catalyst | 14 | 3 | Dec 2021 |
| Upfront Ventures | 11 | — | Sep 2020 |
| New Enterprise Associates | 10 | 6 | Oct 2023 |
| Greycroft | 10 | 5 | Nov 2019 |
| FJ Labs | 9 | 1 | Mar 2025 |
| Frazier VC | 9 | — | Aug 2024 |
| Founders Fund | 7 | 5 | Feb 2023 |
The typical round is $2.1M — half were bigger, half smaller.
The biggest Direct-to-Consumer Fashion Brands funding rounds in the United States
Highlights the largest disclosed round—Vuori’s $400 million Series C—and lists ten other large recent funding events.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Cmega-round | $400M | Oct 2021 | SoftBank Vision Fund | |
| Series Emega-round | $275M | Dec 2020 | Tiger Global Management, Altimeter Capital, Sands Capital +1 more | |
| Series Cmega-round | $270M | Jul 2023 | Wellington, Greenoaks, Imaginary +1 more | |
| Series Cmega-round | $262M | Nov 2025 | Goldman Sachs | |
| Series B | $240M | Jan 2022 | ACG, Imaginary, Thrive Capital +2 more | |
| Series C | $200M | Dec 2021 | Alpargatas | |
| Series F | $195M | Jun 2021 | Park West Asset Management, T. Rowe Price, Franklin Templeton Investments +2 more | |
| Series F | $195M | Jun 2021 | Park West Asset Management | |
| Series D | $165M | Nov 2021 | Spruce House Investment Management, CMIA Capital Partners, Giannis Antetokounmpo +3 more | |
| Series F | $165M | Dec 2017 | Apax, C Capital |
124 venture rounds with a disclosed amount in the window.
Post IPO$50MApr 2026
Seed$2MApr 2026
Series B$22.4MMar 2026
Seed$1MMar 2026
Seed$815kMar 2026
Seed$600kMar 2026
Seed$2.5MFeb 2026
Seed$700kFeb 2026
What the news says about Direct-to-Consumer Fashion Brands in the United States
Records 112,374 news articles in the last year, most often covering celebrity fashion, red‑carpet events and mask‑related topics.
What the coverage is about
The subjects that dominate Direct-to-Consumer Fashion Brands news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Celebrity fashion and style updates48,614▲+10%
- Red carpet event coverage30,059▲+14%
- Protective face masks and gaiters7,749▲+322%
- Covid-19 mask mandates and ppe effectiveness7,564▲+335%
- Celebrity endorsements and sponsorships5,861→+9%
- Cryptocurrency impact on forex markets5,430▲+789%
- Celebrity-owned businesses and brands4,505→+8%
- Fashionable hair accessories4,417▲+38%
- Body-positive fashion campaigns3,824▲+47%
- Celebrity social media trends3,031▲+15%
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- 1,193
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- 342
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178 Direct-to-Consumer Fashion Brands companies here were named in the news over this period.
Watch Direct-to-Consumer Fashion Brands coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States Direct-to-Consumer Fashion Brands coverage, and whether each is getting more attention year on year (through 2025).
Direct-to-Consumer Fashion Brands jobs in the United States: who is hiring and what they ask for
Reports 9,581 job postings from 367 employers in 12 months, with median advertised salary of $80 k and top skills in data entry and Excel.
Demand
The Skills Employers Ask For
What Direct-to-Consumer Fashion Brands employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- data entry174▲
- typing154▲
- computer154▲
- keyboarding154▲
- excel153▲
- python57▲
- sql55▲
- microsoft office55▲
- powerpoint41▲
- inventory control39▲
- Manager$98k/yr (n=212)
- Senior$109k/yr (n=69)
- Lead$40k/yr (n=59)
- 526
- 280
- 212
- 185
- 132
- 130
23 Direct-to-Consumer Fashion Brands-relevant internships in India were advertised over the same 12 months.
What Direct-to-Consumer Fashion Brands research is working on
Lists 2,475 academic papers, of which 1,664 identify opportunities, 232 note common problems, and 43 issue cautions.
97% positive · 2% neutral · 0% negative, across 2,475 papers.
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ranked by how often their work is cited
Matteo Stoppa · Alessandro Chiolerio · Jun Chen · Guorui Chen · Michael Bick · Kunigunde H. Cherenack · Yongzhong Li · Jun Yang
- Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolytes · 532 cites
- Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towards Multifunctional Textiles · 424 cites
- Shape adaptable and highly resilient 3D braided triboelectric nanogenerators as e-textiles for power and sensing · 421 cites
- Woven Electronic Fibers with Sensing and Display Functions for Smart Textiles · 412 cites
- Large‐Scale and Washable Smart Textiles Based on Triboelectric Nanogenerator Arrays for Self‐Powered Sleeping Monitoring · 410 cites















Which of these themes are growing fastest
Indian institutions active in this field include University of California, Los Angeles · Georgia Institute of Technology · University of Maryland, College Park · University of Michigan–Ann Arbor · North Carolina State University · Louisiana State University, with researchers such as Guorui Chen, Jun Chen, Michael Bick, Yongzhong Li, Jun Yang, Lina Castano.
Go deeper on Direct-to-Consumer Fashion Brands research and innovation
Research themes, patent activity and the companies commercialising them, in one place.
Track Direct-to-Consumer Fashion Brands in the United States beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.