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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE INDIA EDITION 2026

India’s
home and furniture e-commerce industry,
in focus.

The companies, capital and talent shaping home and furniture e-commerce in India. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Home and Furniture E-commerce Industry Landscape of India
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Home and Furniture E-commerce illustration
Companies tracked 1,410Home and Furniture E-commerce ecosystem in India Disclosed funding $2.35B117 companies · all recorded rounds Companies hiring 115With open roles at the snapshot Tracked open roles 27924 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore India’s home and furniture e-commerce leaders

22 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Home and Furniture E-commerce company highlights in India, snapshot 30 August 2026
Company
Livspacelivspace.com$515.64M9 roles13Financial figure available in RadarView in Radar
Pepperfrypepperfry.com$322.11M—421$17.17MFYFY2025 filing
Furlencofurlenco.com$320.24M—237—
HomeLanehomelane.com$199.1M6 roles40$69.93MFYFY2025 filing
Urban Ladderurbanladder.com$113.28M—511$28.36BFYFY2025 filing
Wakefitwakefit.co$105.02M—2,080$133.29MFYFY2025 filing
JSW One MSMEjswonemsme.com$91.56M—186Financial figure available in RadarView in Radar
RentoMojorentomojo.com$79.24M—523$27.83MFYFY2025 filing
P3NTAGRAMp3ntagram.com—7 roles——
The Sleep Companythesleepcompany.in—7 roles824Financial figure available in RadarView in Radar
Zalleryzallery.com—7 roles——
Bonito Designsbonito.in—6 roles595—
Muun Homemuunhome.com—6 roles——
Osmostheosmos.com—6 roles——
ArisInfraarisinfra.com——190Financial figure available in RadarView in Radar
Arrivaearrivae.com——340$26.16KFYFY2025 filing
Decorpotdecorpot.com——534—
DrinkPrimedrinkprime.in——259—
Flo Mattressflomattress.com————
Fridomyfrido.com——213$18.49MFYFY2025 filing
Nestasianestasia.in——146—
WoodenStreetwoodenstreet.com——329$30.48MFYFY2025 filing
22 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Home and Furniture E-commerce industry KPIs in India

A few useful ratios bring the size of this ecosystem into perspective.

30 August 2026
Hiring participation8.2%

115 of 1,410 tracked companies have open roles.

Funding participation9.4%

133 of 1,410 tracked companies have a recorded round.

Top 3 funding share49.2%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.09M

Midpoint of 315 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 49.2% of disclosed capital, while 90.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How India home and furniture e-commerce has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

India home and furniture e-commerce
$0$136.98M$273.97M$410.95M$547.94M2016: $111.03M20162017: $63.02M20172018: $221.68M20182019: $137.35M20192020: $214.45M20202021: $480.65M20212022: $301.27M20222023: $199.44M20232024: $158.28M20242025: $177.92M2025
View the numbers
Annual home and furniture e-commerce funding and company formation in India
YearFunding (USD)FoundedRaising
2016$111.03M10523
2017$63.02M7817
2018$221.68M7917
2019$137.35M10118
2020$214.45M14617
2021$480.65M13030
2022$301.27M12339
2023$199.44M11331
2024$158.28M11120
2025$177.92M932
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Livspace21.9%
  • Pepperfry13.7%
  • Furlenco13.6%
  • Other companies50.8%

Funding by stage

364 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel190 52.2%
Series A–B66 18.1%
Series C+ / PE60 16.5%
Grants, debt & other48 13.2%

Recent recorded rounds

Latest recorded rounds · USD
5 rounds

Swipe or scroll horizontally to browse.

Series A03/2026
DrinkPrime $2.2M

Backed by Artha Venture Fund and Mirabilis Investment Trust.

Series A02/2026
HomeRun $6.6M

Backed by Sorin and Titan Capital and others.

Angel02/2026
MeMeraki $110.33K

Backed by Varun Alagh and Namita Thapar and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 302 reporting entities from 390 eligible matches.

Revenue in covered accounts₹325,426.3 crore

Sum of reporting-entity revenue; not India market sales.

Net profit / loss₹8,448.4 crore

Combined result for the same cohort.

Aggregate net margin+2.6%

Combined net income ÷ combined revenue.

Median company revenue₹4.0 crore

The middle covered reporting entity.

Profitable entities+47.4%

143 of 302 covered entities.

Top-five concentration+96.8%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 302 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

302 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
INDIA · INDUSTRY COHORTS

How does home and furniture e-commerce compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the India companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

40 of the 1,410 companies on this page carry a measured traffic record (2.8%); these are the largest of those, by monthly visits. The median among them is 302,777 visits.

CompanyMonthly visitsAuthorityMobile
Wakefitwakefit.co3,241,9876986.4%
Fridomyfrido.com2,464,6143994.1%
Pepperfrypepperfry.com1,869,2385181.9%
Urban Ladderurbanladder.com1,681,1145490.5%
WoodenStreetwoodenstreet.com1,540,2375689.3%
Livspacelivspace.com1,457,9825887.5%
RentoMojorentomojo.com1,312,5634986.1%
Vaareevaaree.com1,295,8283889.9%
Home Essentialshomeessentials.in1,125,6923895.2%
Flo Mattressflomattress.com1,088,0214594.5%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

78 of these companies (5.5%) publish at least one Android app — 115 apps in all, carrying 48.4M installs between them.

AppInstallsRatingStore category
Pepperfry Furniture StorePepperfry21.2M3.7Shopping
Kolo Home Videos & Expert ChatKolo App6.5M3.5House & Home
Urban Ladder - Furniture StoreUrban Ladder5.7M3.9Shopping
Rentomojo - Furniture on RentRentoMojo4.1M4.6Lifestyle
Furlenco: Rent & Buy FurnitureFurlenco3.6M4.3Lifestyle
Cityfurnish - Rent FurnitureCityfurnish911K3.6Lifestyle
Tiles Wale: Online Ceramic AppTiles Wale686.2K4.5Business
DrinkPrime Water PurifierDrinkPrime603.2K3.9House & Home
ChumbakChumbak553.5K—Shopping
OMGSOMGS464.1K—Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Online Home Improvements6646.1MPepperfry Furniture Store 21.2M
Home Furnishing Products227.8MUrban Ladder - Furniture Store 5.7M
Local Services186.9MKolo Home Videos & Expert Chat 6.5M
Construction Tech241.4MTiles Wale: Online Ceramic App 686.2K
B2B E-Commerce181.4MIBO-Home Building Megastore 308.2K
Home Improvements291.3MOMGS 464.1K
Smart Homes5809.8KDrinkPrime Water Purifier 603.2K
Crop Tech5307.6KUgaoo 169.6K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 52022Q4: 02022Q42023Q3: 12023Q3: 12023Q32023Q4: 12023Q4: 42023Q42024Q2: 22024Q2: 22024Q22024Q3: 22024Q3: 02024Q32024Q4: 72024Q4: 12024Q42025Q1: 22025Q1: 32025Q12025Q3: 22025Q3: 92025Q32025Q4: 32025Q4: 162025Q4

Darker bars are new releases, lighter bars apps updated. 48 of 115 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The India home and furniture e-commerce market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Retail tech1,371
Consumer digital1,273
B2c e-commerce1,248
Internet first brands758
Enterprise tech202
Marketplaces197
Handicraft e-commerce154
B2b e-commerce117
Customized products e-commerce64
Online home improvement services60
Home improvement services59
Uber for home services52

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Retail tech

The largest measured segment in this report snapshot.

1371companies
8.1%have hiring activity

111 companies hiring · $2.35B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product1,282
E-commerce - service214
Physical commerce145
Commission on transaction127
Advertising83
Subscription78
Fee-for-service50
Renting / leasing10
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsjswonemsme.com ↗

New Delhi: IPO-bound JSW One Platforms Ltd has acquired home design and project management company BuildNext Construction Solutions Pvt

IPO activityrentomojo.com ↗

The IPO will include a new issue of shares valued up to INR 150 Cr and an OFS of up to 2.84 Cr shares.

Funding roundsdrinkprime.in ↗

has raised $2.2 million from a Series A fundraise led by Artha Continuum Fund and Mirabilis Investment Trust.

Funding roundstheartment.com ↗

Home décor and furniture brand The Artment secured ₹10 crore in a pre-Series A round backed by IAN Angel Fund and other angel investors.

Funding roundsmemeraki.com ↗

MeMeraki Retail > Home Improvements Haryana $110K Angel Varun Alagh

Funding roundspepperfry.com ↗

Omnichannel furniture brand Pepperfry is raising Rs 158.4 crore (approximately $17.6 million) in a funding round led by Morde Foods and SageOne Investments, with participation from Newage Global Ventures, F3 Advisors, and 50 other investors, including angel investors such as Indian cricketer Shreyas Iyer.

Funding roundswakefit.co ↗

Anchors provided secured capital worth $64.47M to power manufacturing and pan-India retail drive.

Earningsfurlenco.com ↗

FY27 we expect to clock about Rs 500 crore and at least 15% PAT

Leadership moveswoodenstreet.com ↗

Wooden Street has announced the appointment of Dibyendu Panda as its Chief Business Officer (CBO).

Contractsarisinfra.com ↗

ArisInfra Solutions has signed a five-year procurement deal with Capacit’e Infraprojects to source construction materials worth ₹800 crore via its platform, marking one of the sector’s first long-term structured sourcing agreements.

Full recorded event mix

Top 10 categories among 333 recorded events in the 24-month window.

IPO activity
78
Funding rounds
69
Earnings
43
Leadership moves
36
Company announcements
36
Contracts
22
Mergers & acquisitions
15
Capital infusions
14
New products
8
Regulatory
5
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

19 tracked people moves

Dibyendu Panda

Appointment Chief Business Officer

Livspace ↗
Saurabh Jain

Resignation Previously cofounder and India CEO

Furlenco ↗
Varun Krishnakumar

Appointment Vice President – Product & Technology

Wakefit ↗
Nitesh Prakash

Appointment Senior Vice President – Home Interiors

Livspace ↗
Lalit Mittal

Resignation Previously Chief Business Officer

Livspace ↗
Ramakant Sharma

Promotion Chief Executive Officer

mSupply ↗
Srini Sundarrajan

Appointment Chief Information Officer

Wakefit ↗
Parul Gupta

Appointment Chief Financial Officer

Product launches

Products, platforms and features in the recorded window

One Helix Pipes & Tubes

steel pipes and tubes

Pepperfry ↗
First factory outlet in India

Retail format

Pepperfry ↗
Pepperfry Home store

Retail store

Contract wins

14 recorded customer wins

ArisInfra ↗

Customer: capacit\'e infraprojectsConstruction

ArisInfra ↗

Customer: Capacité InfraprojectsConstruction Materials Procurement

Transteel ↗

Customer: Nykaa, Kaseya, Tata Projects, Zyeta, Cash free, SimpliWork (Avantor Projects)Workspace solutions

Transteel ↗

Customer: Brookfield Properties, Oberoi Realty, Quess Corp, Saint Gobain Limited, GE HealthcareWorkspace solutions

Workforce actions

1 companies with reported reductions

Livspace ↗

1,000 rolesAI-native reorganisation

Regulatory events

6 recorded events

ArisInfra ↗

ArisInfra ↗

Amalgamation scheduled for April 1, 2026

ArisInfra ↗

approved for amalgamationNCLT, SEBI, stock exchanges, shareholders, creditors

Wakefit ↗

approved for public issueSEBI

Litigation

1 tracked suits

Company
Ajay Nain v rentomojo

Sale of equity shares and alleged incomplete informationCivil · Filed

Earnings pulse

Reported company results in the recorded window.

14companies
41period observations
23.0%median reported growth

Median across 35 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
JSW One MSME→BuildNext Construction Solutions Private LimitedAnnounced2026-05-01Not stated in snapshot
JSW One MSME→BuildNext Construction Solutions PvtAnnounced2026-04-30Not stated in snapshot
TCC Concept Limited→Pepperfry ↗Announced2026-02-06Not stated in snapshot
reliance retail→Urban Ladder ↗Completed2025-09-23Not stated in snapshot
future group→FabFurnish ↗Completed2025-09-23Not stated in snapshot
Neomile Corporate Advisory Limited→ArisInfra ↗Announced2025-09-22Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,143 postings in the preceding 12 months. The full 1,402-posting snapshot covers 125 employers.

Expand panel +

Most advertised job titles

Interior Designer78
Senior Interior Designer25
Logistics Coordinator17
Interior Design Consultant14
Junior Interior Designer13
Interior Design Manager10
7 internship postings

9 tracked postings mention remote work.

The seniority mix

770 postings specify a level.

unspecified
632
manager
331
lead
183
senior
157
intern
61
entry
38

Skills employers mention

Top skills across 1,402 tracked postings in the available jobs snapshot.

Autocad
229
Sketchup
98
Project Management
86
Sales
75
Communication Skills
72
Architecture
60
Excel
54
Communication
53
Business Development
51
Customer Experience
50
ADVERTISED PAY$5.4K/ year

Median across 78 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

986 founders and chief executives across 729 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

124 profiles with education records.

Indian School of Business
11
IIT Bombay
11
IIM Calcutta
11
IIT Delhi
10
University of Warwick
10
IIM Ahmedabad
8
IIT Kharagpur
8
University of Delhi
7

Prior employers

22 profiles with prior-work records.

McKinsey
4
Google
3
Myntra
3
Goldman Sachs
3
Airbnb
2
eBay
1
Amazon
1
Flipkart
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — India

Compare demand signals in India’s newsflow with the home and furniture e-commerce categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 India demand signals compared with mapped home and furniture e-commerce supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Highways & expressways ↗Connectivity Build-Out55.00.0+55.0+22.4%
Tourism footfall ↗Demand Driver55.012.5+42.5+62.6%
Rail & metro connectivity ↗Connectivity Build-Out85.043.8+41.2+86.9%
Layoffs & income shocks ↗Spending Pressure65.025.0+40.0+77.0%
Housing & urban expansion ↗Demand Driver85.062.5+22.5+130.8%
Inflation & spending pressure ↗Spending Pressure55.043.8+11.2+28.9%
Consumer grievances & trust ↗Trust Friction45.0100.0-55.0+67.8%
Industrial parks & warehousing ↗Investment Build-Out20.081.2-61.2+54.2%
E-commerce & quick delivery ↗Channel Shift0.081.2-81.2-5.9%
Airports & air links ↗Connectivity Build-Out45.0—No matching category—+62.9%
Congestion & traffic friction ↗Access Friction40.0—No matching category—+56.9%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. India is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Uttar Pradesh253.9

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Himachal Pradesh241.0

Highways & expressways · Tourism footfall · Congestion & traffic friction

Maharashtra231.1

Highways & expressways · Housing & urban expansion · Inflation & spending pressure

Karnataka207.9

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Manipur205.2

Highways & expressways · Tourism footfall · Layoffs & income shocks

Haryana204.8

Highways & expressways · Congestion & traffic friction · Rail & metro connectivity

Jammu And Kashmir195.7

Highways & expressways · Rail & metro connectivity · Tourism footfall

Uttarakhand190.5

Highways & expressways · Tourism footfall · Congestion & traffic friction

Delhi182.7

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Kerala158.9

Highways & expressways · Tourism footfall · Rail & metro connectivity

Tamil Nadu158.7

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Telangana155.9

Highways & expressways · Congestion & traffic friction · Housing & urban expansion

Inside the leading signals

Open any signal for its quarterly history
CONNECTIVITY BUILD-OUTHighways & expressways+55.0percentile-point gap
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

53.0mentions per 10,000 articles+22.4%share change vs prior year

Mapped home and furniture e-commerce categories

  • Marketplaces197

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

0163249652024Q3: 502024Q32024Q4: 422024Q42025Q1: 432025Q12025Q2: 402025Q22025Q3: 562025Q32025Q4: 442025Q42026Q1: 532026Q1
View quarterly signal counts
Highways & expressways in India coverage
QuarterMentionsPer 10,000 articles
2024Q3259050.72
2024Q4216142.67
2025Q1205443.77
2025Q2152340.39
2025Q3272656.52
2025Q4164544.23
2026Q1254353.89

Where this signal concentrates in the comparison geography

Himachal Pradesh172.4 / 10,000
Manipur153.9 / 10,000
Uttar Pradesh134.8 / 10,000
DEMAND DRIVERTourism footfall+42.5percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

12.34mentions per 10,000 articles+62.6%share change vs prior year

Mapped home and furniture e-commerce categories

  • Internet First Brands758
  • Handicraft E-Commerce154

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04812172024Q3: 62024Q32024Q4: 72024Q42025Q1: 82025Q12025Q2: 102025Q22025Q3: 132025Q32025Q4: 142025Q42026Q1: 92026Q1
View quarterly signal counts
Tourism footfall in India coverage
QuarterMentionsPer 10,000 articles
2024Q33336.52
2024Q43767.42
2025Q14128.78
2025Q239610.5
2025Q364913.46
2025Q453514.39
2026Q14449.41

Where this signal concentrates in the comparison geography

Meghalaya44.6 / 10,000
Ladakh39.7 / 10,000
Kerala31.8 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity+41.2percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

19.85mentions per 10,000 articles+86.9%share change vs prior year

Mapped home and furniture e-commerce categories

  • B2C E-Commerce1,248
  • Marketplaces197

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 102024Q32024Q4: 112024Q42025Q1: 112025Q12025Q2: 142025Q22025Q3: 162025Q32025Q4: 162025Q42026Q1: 222026Q1
View quarterly signal counts
Rail & metro connectivity in India coverage
QuarterMentionsPer 10,000 articles
2024Q352110.2
2024Q456311.12
2025Q153611.42
2025Q256414.96
2025Q379616.51
2025Q462616.83
2026Q1107222.72

Where this signal concentrates in the comparison geography

Gujarat37.1 / 10,000
Jammu And Kashmir35.2 / 10,000
Maharashtra35.1 / 10,000
SPENDING PRESSURELayoffs & income shocks+40.0percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

11.25mentions per 10,000 articles+77.0%share change vs prior year

Mapped home and furniture e-commerce categories

  • Internet First Brands758
  • Marketplaces197

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 72024Q32024Q4: 42024Q42025Q1: 62025Q12025Q2: 92025Q22025Q3: 122025Q32025Q4: 102025Q42026Q1: 82026Q1
View quarterly signal counts
Layoffs & income shocks in India coverage
QuarterMentionsPer 10,000 articles
2024Q33727.29
2024Q42294.52
2025Q13246.91
2025Q23479.2
2025Q359112.25
2025Q438710.41
2026Q14238.96

Where this signal concentrates in the comparison geography

Karnataka21.4 / 10,000
Maharashtra11.3 / 10,000
DEMAND DRIVERHousing & urban expansion+22.5percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

13.88mentions per 10,000 articles+130.8%share change vs prior year

Mapped home and furniture e-commerce categories

  • B2C E-Commerce1,248
  • Marketplaces197
  • Online Home Improvement Services60
  • Home Improvement Services59

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 42024Q32024Q4: 52024Q42025Q1: 62025Q12025Q2: 72025Q22025Q3: 82025Q32025Q4: 92025Q42026Q1: 222026Q1
View quarterly signal counts
Housing & urban expansion in India coverage
QuarterMentionsPer 10,000 articles
2024Q32554.99
2024Q42875.67
2025Q13276.97
2025Q22747.27
2025Q34298.9
2025Q43599.65
2026Q1108422.97

Where this signal concentrates in the comparison geography

Maharashtra43.1 / 10,000
Tamil Nadu30.6 / 10,000
Karnataka29.0 / 10,000
SPENDING PRESSUREInflation & spending pressure+11.2percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

20.73mentions per 10,000 articles+28.9%share change vs prior year

Mapped home and furniture e-commerce categories

  • B2C E-Commerce1,248
  • Marketplaces197

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

081725342024Q3: 122024Q32024Q4: 182024Q42025Q1: 152025Q12025Q2: 212025Q22025Q3: 292025Q32025Q4: 152025Q42026Q1: 152026Q1
View quarterly signal counts
Inflation & spending pressure in India coverage
QuarterMentionsPer 10,000 articles
2024Q362612.26
2024Q494118.58
2025Q174915.96
2025Q281421.58
2025Q3141129.26
2025Q459215.92
2026Q173615.6

Where this signal concentrates in the comparison geography

Maharashtra35.3 / 10,000
Kashmir13.8 / 10,000
Kerala8.8 / 10,000
TRUST FRICTIONConsumer grievances & trust-55.0percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

5.91mentions per 10,000 articles+67.8%share change vs prior year

Mapped home and furniture e-commerce categories

  • Retail Tech1,371
  • Consumer Digital1,273

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

024672024Q3: 22024Q32024Q4: 42024Q42025Q1: 42025Q12025Q2: 42025Q22025Q3: 62025Q32025Q4: 62025Q42026Q1: 52026Q1
View quarterly signal counts
Consumer grievances & trust in India coverage
QuarterMentionsPer 10,000 articles
2024Q31142.23
2024Q42234.4
2025Q12294.88
2025Q21534.06
2025Q32916.03
2025Q42416.48
2026Q12675.66

Where this signal concentrates in the comparison geography

Karnataka9.7 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-61.2percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

4.56mentions per 10,000 articles+54.2%share change vs prior year

Mapped home and furniture e-commerce categories

  • B2C E-Commerce1,248
  • Handicraft E-Commerce154
  • B2B E-Commerce117
  • Customized Products E-Commerce64

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

013452024Q3: 32024Q32024Q4: 22024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 42025Q42026Q1: 42026Q1
View quarterly signal counts
Industrial parks & warehousing in India coverage
QuarterMentionsPer 10,000 articles
2024Q31703.33
2024Q41422.8
2025Q11583.37
2025Q21684.45
2025Q32214.58
2025Q41754.71
2026Q11904.03

Where this signal concentrates in the comparison geography

Andhra Pradesh16.2 / 10,000
Uttar Pradesh9.1 / 10,000
Kerala9.0 / 10,000
CHANNEL SHIFTE-commerce & quick delivery-81.2percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

3.28mentions per 10,000 articles-5.9%share change vs prior year

Mapped home and furniture e-commerce categories

  • B2C E-Commerce1,248
  • Handicraft E-Commerce154
  • B2B E-Commerce117
  • Customized Products E-Commerce64

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

012452024Q3: 22024Q32024Q4: 42024Q42025Q1: 42025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 22025Q42026Q1: 22026Q1
View quarterly signal counts
E-commerce & quick delivery in India coverage
QuarterMentionsPer 10,000 articles
2024Q31442.82
2024Q42114.17
2025Q11924.09
2025Q21253.31
2025Q31653.42
2025Q41042.8
2026Q11142.42

Where this signal concentrates in the comparison geography

Karnataka7.9 / 10,000
Uttarakhand5.4 / 10,000
Delhi5.2 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links—supply not mapped
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

6.79mentions per 10,000 articles+62.9%share change vs prior year

Mapped home and furniture e-commerce categories

This signal has no matching category in the page’s home and furniture e-commerce market map, so no supply percentile or gap is assigned.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

0358112024Q3: 32024Q32024Q4: 32024Q42025Q1: 52025Q12025Q2: 52025Q22025Q3: 62025Q32025Q4: 92025Q42026Q1: 62026Q1
View quarterly signal counts
Airports & air links in India coverage
QuarterMentionsPer 10,000 articles
2024Q31823.56
2024Q41943.83
2025Q12705.75
2025Q22265.99
2025Q32946.1
2025Q43529.46
2026Q13046.44

Where this signal concentrates in the comparison geography

Maharashtra15.4 / 10,000
Uttar Pradesh14.4 / 10,000
Delhi14.2 / 10,000
ACCESS FRICTIONCongestion & traffic friction—supply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

11.15mentions per 10,000 articles+56.9%share change vs prior year

Mapped home and furniture e-commerce categories

This signal has no matching category in the page’s home and furniture e-commerce market map, so no supply percentile or gap is assigned.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 82024Q32024Q4: 72024Q42025Q1: 72025Q12025Q2: 72025Q22025Q3: 122025Q32025Q4: 122025Q42026Q1: 92026Q1
View quarterly signal counts
Congestion & traffic friction in India coverage
QuarterMentionsPer 10,000 articles
2024Q34218.24
2024Q43707.31
2025Q13397.22
2025Q22757.29
2025Q360612.57
2025Q445012.1
2026Q14329.16

Where this signal concentrates in the comparison geography

Haryana24.8 / 10,000
Telangana23.3 / 10,000
Uttar Pradesh21.6 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

India home and furniture e-commerce coverage

Expand panel +
RESEARCH CONTEXT · 2019

A study on investments in the big data-driven supply chain, performance measures and organisational performance in Indian retail 4.0 context

International Journal of Production Research

190 citations in the snapshot

RESEARCH CONTEXT · 2017

Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Journal of Asia Business Studies

167 citations in the snapshot

RESEARCH CONTEXT · 2018

The role of perceived benefits in formation of online shopping attitude among women shoppers in India

South Asian Journal of Business Studies

105 citations in the snapshot

RESEARCH CONTEXT · 2020

Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

Journal of theoretical and applied electronic commerce research

95 citations in the snapshot

What is growing in this coverage

India coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
ecological literacy7427206.9%
member-supported agriculture7128184.0%
environmental training7129174.2%
train discount schemes6529151.0%
ecosystem services6529151.0%
bus ticket portals8742132.0%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
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UNDERSTAND THE LANDSCAPE

Home and Furniture E-commerce in India: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put India in context

All landscapes ↗

Company ecosystem snapshot: 30 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon