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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
loyalty and rewards industry,
in focus.

The companies, capital and talent shaping loyalty and rewards in the United States. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Loyalty and Rewards Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Loyalty and Rewards illustration
Companies tracked 505Loyalty and Rewards ecosystem in the United States Disclosed funding $4.78B112 companies · all recorded rounds Companies hiring 23With open roles at the snapshot Tracked open roles 560 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the United States’s loyalty and rewards leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Loyalty and Rewards company highlights in the United States, snapshot 2 September 2026
Company
Bilt Rewardsbiltrewards.com$957.52M—111—
Fetchfetch.com$743.85M—734Financial figure available in RadarView in Radar
Cardlyticscardlytics.com$432M—389$212.33MFYFY2025 filing
Connexionscxloyalty.com$325.42M—986$699.8MFYFY2018 filing
Fintivfintiv.global$307.16M—4—
Quotientquotient.com$250M—1,162—
Prodegeprodege.com$191M4 roles333—
Sendososendoso.com$157.17M8 roles379—
Kobie Marketingkobie.com—9 roles273—
BI WORLDWIDEbiworldwide.com—5 roles201Financial figure available in RadarView in Radar
Loyalty Juggernautlji.io—4 roles125Financial figure available in RadarView in Radar
Vervintvervint.com—4 roles——
GaggleAMPgaggleamp.com—3 roles24—
OptCultureoptculture.com—2 roles10—
AppCardappcard.com——64—
BNIbni.com——718—
Benjaminbenjaminone.com——6—
Epsilonepsilon.com——1,001—
Firstupfirstup.io——148—
Fuel Rewardsfuelrewards.com————
POINT.MEpoint.me——35—
Paytronixpaytronix.com——234—
Thanxthanx.com——31—
Wildfirewildfire-corp.com——60—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Loyalty and Rewards industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation4.6%

23 of 505 tracked companies have open roles.

Funding participation25.3%

128 of 505 tracked companies have a recorded round.

Top 3 funding share44.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$4.62M

Midpoint of 159 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 44.6% of disclosed capital, while 74.7% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States loyalty and rewards has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States loyalty and rewards
$0$178.29M$356.57M$534.86M$713.15M2016: $128.24M20162017: $67.99M20172018: $406.82M20182019: $119.64M20192020: $364.95M20202021: $467.62M20212022: $446.77M20222023: $46.38M20232024: $625.57M20242025: $399.81M2025
View the numbers
Annual loyalty and rewards funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$128.24M3320
2017$67.99M3116
2018$406.82M3220
2019$119.64M2815
2020$364.95M3711
2021$467.62M3014
2022$446.77M2310
2023$46.38M199
2024$625.57M1113
2025$399.81M17
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Bilt Rewards20.0%
  • Fetch15.5%
  • Cardlytics9.0%
  • Other companies55.4%

Funding by stage

192 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel64 33.3%
Series A–B76 39.6%
Series C+ / PE25 13.0%
Grants, debt & other27 14.1%

Recent recorded rounds

Latest recorded rounds · USD
2 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series E04/2022
Fetchfetch.com$240M

Backed by Hamilton Lane and Gaingels and others.

Series D03/2021
Fetchfetch.com$210.69M

Backed by Iconiq Capital and Greycroft and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 2 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 1 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does loyalty and rewards compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

12 of the 505 companies on this page carry a measured traffic record (2.4%); these are the largest of those, by monthly visits. The median among them is 328,909 visits.

CompanyMonthly visitsAuthorityMobile
Benjaminbenjaminone.com3,871,5683099.8%
Fetchfetch.com2,177,7565190.8%
Epsilonepsilon.com2,008,1054584.6%
POINT.MEpoint.me1,090,8524550.9%
SocialToastersocialtoaster.com465,6533382.1%
SocialChorussocialchorus.com453,8102437%
Rybbonrybbon.net204,0082267.7%
Pinatapinata.ai145,2223296%
Talkabletalkable.com119,3573391.4%
BNIbni.com114,1224338.3%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

66 of these companies (13.1%) publish at least one Android app — 108 apps in all, carrying 43.9M installs between them.

AppInstallsRatingStore category
Fetch: America’s Rewards AppFetch29.1M4.7Shopping
Fuel Rewards® programFuel Rewards6.8M4Lifestyle
Benjamin - Earn Cash RewardsBenjamin2.8M3.2Shopping
AppCard-Buy. Earn. Redeem.AppCard1M3.9Lifestyle
BNI Connect® MobileBNI704.7K4.9Business
My Deals MobileAccess Development703.9K3.2Lifestyle
Bilt RewardsBilt Rewards627.1K4.6Finance
FirstupFirstup412.1K2.9Business
Passport MobilePassport Unlimited370.6K2.4Lifestyle
Merryfield Everyday RewardsMerryfield253K4Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Loyalty Software10443.9MFetch: America’s Rewards App 29.1M
Marketingtech411.3MBNI Connect® Mobile 704.7K
In Store Retail Tech141.2MAppCard-Buy. Earn. Redeem. 1M
Payments4879.4KBilt Rewards 627.1K
Property Management Tech2853.9KPiñata: Make Rent Rewarding 226.8K
Marketing Services6759.8KBNI Connect® Timer 45.6K
Hrtech7529.4KFirstup 412.1K
Field Force Automation2414.6KMy MSCI 2.5K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 52022Q4: 02022Q42023Q1: 42023Q1: 02023Q12023Q2: 12023Q2: 12023Q22023Q3: 42023Q3: 32023Q32023Q4: 32023Q4: 22023Q42024Q3: 32024Q3: 22024Q32024Q4: 12024Q4: 62024Q42025Q1: 12025Q1: 82025Q12025Q2: 32025Q2: 52025Q22025Q3: 12025Q3: 102025Q32025Q4: 32025Q4: 172025Q42026Q1: 22026Q1: 132026Q1

Darker bars are new releases, lighter bars apps updated. 103 of 108 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States loyalty and rewards market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech483
Enterprise software358
Saas291
Consumer digital110
Commerce enablers54
Fintech29
Retail saas27
Inc 500015
E-commerce saas12
E-commerce marketing12
Marketplaces12
Future of work9

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

483companies
4.6%have hiring activity

22 companies hiring · $4.71B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription429
Commission on transaction140
Advertising139
E-commerce - service87
E-commerce - product35
Fee-for-service18
Affiliate marketing9
Freemium4
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsgetambassador.com ↗

Before Humming, the company acquired ... ChalkLabs, a Spokane-based semantic search startup...

Funding roundscurrentclient.com ↗

CurrentClient, a communications platform built specifically for financial advisors, has raised $1.25m in a seed funding round.

Mergers & acquisitionscardlytics.com ↗

Cardlytics announced its acquisition of Bridg in April 2021 and completed it in May of the same year.

Funding roundsgetkard.com ↗

Trinity Capital, a leading alternative asset manager based in Phoenix, Arizona, has provided $15m in growth capital to Kard Financial, a commerce media network that enables FinTechs and financial institutions to enhance customer loyalty through data-driven, merchant-specific rewards.

Mergers & acquisitionsepsilon.com ↗

AMERICAN SYSTEMS has acquired managed IT services firm Epsilon as part of efforts to broaden its client base and expand its service offerings in support of federal and commercial customers.

Funding roundsbiltrewards.com ↗

Bilt, a fintech loyalty platform that lets renters earn points on housing payments, has raised $250 million in new funding at a $10.75 billion valuation.

Mergers & acquisitionspaytronix.com ↗

The Access Group, a provider of business management software based in the United Kingdom, acquired Paytronix this week from private equity firm Great Hill Partners for an undisclosed amount.

Mergers & acquisitionsmerryfield.com ↗

Attain’s strategic acquisition of the company, originally launched and funded by celebrity Zooey Deschanel with David Mayer and Joe Dickson, signals the start of a broader strategy for Attain to grow its scale and depth of data while adding more affluent customers to its purchase panel.

Full recorded event mix

Top 10 categories among 73 recorded events in the 24-month window.

Leadership moves
21
Funding rounds
12
Mergers & acquisitions
12
Earnings
8
Lawsuit
7
New products
4
Asset acquisitions
4
Company announcements
2
Board Updates
1
Capital infusions
1
4 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Cardlytics ↗

IPO · NASDAQ1 reports

Leadership moves

4 tracked people moves

Epsilon ↗
Sean Reardon

Appointment Chief Executive Officer

BNI ↗
Andrew Bender

Appointment Chief Financial Officer

BNI ↗
Dave Collins

Promotion Chief Operating Officer

BNI ↗
Heather McLeod

Appointment Chief Marketing Officer

Product launches

Products, platforms and features in the recorded window

GRAVTY Agentic AI Compass

Product

Litigation

5 tracked suits

Company
uber v fetch

breach of contract, fraud, negligenceCivil · Dismissed

Company
fetch v uber

non-payment of invoicesCivil ·

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Ambassador→hummingAnnounced2026-04-14Not stated in snapshot
Ambassador→NaCompleted2026-04-14Not stated in snapshot
Ambassador→predictive solutionsCompleted2026-04-14Not stated in snapshot
Ambassador→chalklabsCompleted2026-04-14Not stated in snapshot
Cardlytics→bridgCompleted2026-01-26Not stated in snapshot
publicis groupe→Epsilon ↗Completed2025-10-29$4.4B

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

691 postings in the preceding 12 months. The full 1,071-posting snapshot covers 41 employers.

Expand panel +

Most advertised job titles

Software Engineer16
Director, Technology Delivery13
Director, Client Services12
Director, Product10
Instructional/Marketing Content Director Automotive Creative Team9
Customer Success Manager, Enterprise8
0 internship postings

69 tracked postings mention remote work.

The seniority mix

461 postings specify a level.

unspecified
610
manager
230
senior
157
lead
62
intern
10
entry
2

Skills employers mention

Top skills across 1,071 tracked postings in the available jobs snapshot.

Aws
60
Kubernetes
39
Typescript
37
Sql
22
Node
21
Python
20
Excel
17
Databricks
16
Terraform
14
Salesforce
11
ADVERTISED PAY$106.2K/ year

Median across 220 postings with pay data, expressed in USD.

Salary by seniority

senior$102.1K/ year33 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

317 founders and chief executives across 232 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

LCo-Founder & Advisor

Lynne Laube

Cardlytics ↗

EX:Cardlytics, Chief Executive Officer.University of Cincinnati Carl H. Lindner College of Business Degree NameBBAField Of StudyFinance and Marketing

View in Radar ↗

Education networks

37 profiles with education records.

Stanford University
6
Harvard Business School
4
Columbia University
3
Carnegie Mellon University
3
University of California (Los Angeles)
3
University of California (Berkeley)
3
Cornell University
2
NYU Stern School of Business
1

Prior employers

8 profiles with prior-work records.

Google
2
Apple
1
McKinsey
1
Paypal
1
Boston Consulting Group
1
eBay
1
Cisco
1
Intel
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Loyalty and Rewards in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the United States in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon