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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE AUSTRALIA EDITION 2026

Australia’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in Australia. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of Australia
AU
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 541Marketing Software ecosystem in Australia Disclosed funding $545.82M50 companies · all recorded rounds Companies hiring 8With open roles at the snapshot Tracked open roles 110 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Australia’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Marketing Software company highlights in Australia, snapshot 2 September 2026
Company
Linktr eelinktr.ee$194.49M—214Financial figure available in RadarView in Radar
Dovetailed Technologiesdovetail.com$70.97M—137—
Orttoortto.com$35.86M—51—
Mutinexmutinex.co$23.26M—36—
Linkbylinkby.com$21.23M—38—
Haasthaast.io$19.44M1 roles——
Tribetribegroup.co$15.25M—146—
Zitchazitcha.com$15.05M—26—
Global Reviewsglobalreviews.com—3 roles30—
Yappyyappy.com.au—2 roles——
Digivizerdigivizer.com—1 roles49—
Elite Brandselitebrands.org—1 roles——
Heatseekerheatseeker.ai—1 roles——
Isentiaisentia.com—1 roles1,000—
Socialtraitsocialtrait.com—1 roles2—
Amplified Intelligenceamplifiedintelligence.com.au——35—
Biteablebiteable.com——28—
Canvacanva.in————
Design.comdesign.com————
Fabulatefabulate.com.au——12—
HeyLinkheylink.me————
Jeptojepto.com————
MessageMediamessagemedia.com——303—
Octopus Groupoctopusgroup.com.au————
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Marketing Software industry KPIs in Australia

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation1.5%

8 of 541 tracked companies have open roles.

Funding participation10.2%

55 of 541 tracked companies have a recorded round.

Top 3 funding share55.2%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.4M

Midpoint of 79 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 55.2% of disclosed capital, while 89.8% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Australia marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Australia marketing software
$0$60.47M$120.95M$181.42M$241.89M2016: $14.74M20162017: $27.51M20172018: $4.3M20182019: $11.49M20192020: $59.49M20202021: $85.21M20212022: $212.19M20222023: $7.15M20232024: $30.92M20242025: $26.15M2025
View the numbers
Annual marketing software funding and company formation in Australia
YearFunding (USD)FoundedRaising
2016$14.74M313
2017$27.51M358
2018$4.3M343
2019$11.49M284
2020$59.49M518
2021$85.21M189
2022$212.19M3312
2023$7.15M385
2024$30.92M235
2025$26.15M106
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Linktr ee35.6%
  • Dovetailed Technologies13.0%
  • Ortto6.6%
  • Other companies44.8%

Funding by stage

92 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel42 45.7%
Series A–B30 32.6%
Series C+ / PE1 1.1%
Grants, debt & other19 20.7%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Series A04/2026
Haast $12M

Backed by Peak XV Partners and DST Global and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C06/2017
Orttoortto.com$12M

Backed by Salesforce Ventures and Rembrandt Partners and others.

Series A04/2026
Haasthaast.io$12M

Backed by Peak XV Partners and DST Global and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

The measured Australia identity-to-filing probe did not produce a qualifying designated legal or national-ID join: bare ticker overlaps lack a recorded ASX exchange designation and are not designated legal or national identifiers.; The measured Australia identity-to-filing probe did not produce a qualifying designated legal or national-ID join: bare ticker overlaps lack a recorded ASX exchange designation and are not designated legal or national identifiers.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Australia companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

22 of the 541 companies on this page carry a measured traffic record (4.1%); these are the largest of those, by monthly visits. The median among them is 201,164 visits.

CompanyMonthly visitsAuthorityMobile
Linktr eelinktr.ee248,882,3798971.5%
Envatoelements.envato.com18,317,9077516.8%
HeyLinkheylink.me13,267,2947973.7%
Gleamgleam.io8,371,0524667.8%
Design.comdesign.com4,635,3536253%
Octopus Groupoctopusgroup.com.au752,7843568.5%
Biteablebiteable.com668,1865553.5%
BCZbcz.com353,297345.2%
Shorthandshorthand.com277,1775227.4%
KingSumokingsumo.com267,4463170.3%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

36 of these companies (6.7%) publish at least one Android app — 632 apps in all, carrying 61.2M installs between them.

AppInstallsRatingStore category
PDF Editor – Edit Everything!Desygner15.8M4.4Tools
Desygner: Graphic Design MakerDesygner9.6M4.6Art & Design
Book Cover Maker for WattpadDesygner6.4M4.7Personalization
Linktree: Link in bio creatorLinktr ee4.2M4.6Social
Presentation CreatorDesygner4.1M4.7Productivity
Milkshake — Website BuilderMilkshake4M4.6Productivity
Social Post Maker & DesignDesygner2.4M4.4Productivity
Logo MakerDesygner2M4.4Photography
CV & Resume CreatorDesygner1.7M4.6Productivity
trii inversionesLinktr ee1.5M4.5Finance

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech63261.2MPDF Editor – Edit Everything! 15.8M
Application Development Tools34MMilkshake — Website Builder 4M
Pr Tech61.4MPlann: Preview for Instagram 1.2M
Loyalty Software254.7KOctopus Members Portal 2 53.9K
Chatbots325.5KUChat 21.7K
Sales Force Automation222KVicinity Voice 292
Artificial Intelligence27.8KtagSpace 7.6K
In Store Retail Tech43.9KMyGuestlist Ticket Scanner 3.6K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 122023Q2: 72023Q22023Q3: 222023Q3: 102023Q32023Q4: 212023Q4: 72023Q42024Q1: 362024Q1: 82024Q12024Q2: 242024Q2: 112024Q22024Q3: 122024Q3: 152024Q32024Q4: 192024Q4: 102024Q42025Q1: 232025Q1: 122025Q12025Q2: 362025Q2: 182025Q22025Q3: 432025Q3: 2322025Q32025Q4: 232025Q4: 832025Q42026Q1: 282026Q1: 592026Q1

Darker bars are new releases, lighter bars apps updated. 562 of 632 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Australia marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech524
Enterprise software451
Saas373
Consumer digital46
Artificial intelligence45
Commerce enablers22
Marketplaces19
Global saas19
Deep tech14
Website builders13
Lead generation11
Ai as a service11

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

524companies
1.5%have hiring activity

8 companies hiring · $545.82M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription425
Advertising138
E-commerce - service99
Commission on transaction38
Fee-for-service22
Affiliate marketing9
E-commerce - product6
Sponsorship5
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundshaast.io ↗

Today, Haast, the leading AI-powered enterprise compliance engine, announced it has raised $12 million in Series A funding led by Peak XV Partners, with participation from DST Global Partners, Airtree, Aura Ventures, and Black Sheep Capital.

Mergers & acquisitionsortto.com ↗

Canva announced on Wednesday the dual acquisition of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company.

Funding roundslinkby.com ↗

Next, Linkby secured $15 million to expand its hybrid PR and affiliate platform in North America, underscoring investor interest in integrated performance and affiliate marketing technologies.

IPO activityjepto.com ↗

MOST ATTENTION WILL REMAIN ON THE IPO OF RELIANCE GEO. IN ADDITION TO PHILPCART, PHONEPE, JEPTO ALSO INCLUDE THE QUEUE OF IPO.

Funding roundsheatseeker.ai ↗

The investment marks the first close of Heatseeker’s $5 million seed round, following a $2.5 million pre‑seed led by Capital F and including investment from Eastend Capital, and Euphemia.

Funding roundsbiteable.com ↗

Biteable has raised more than US$7 million in funding, including a Series A in 2020 - Startup Daily

Mergers & acquisitionsmagicbrief.com ↗

Canva said on Tuesday that it's buying MagicBrief, whose technology is used for analyzing ad performance, for an undisclosed sum.

Mergers & acquisitionslocalmeasure.com ↗

Bangalore, India – May 22, 2025 – Zendesk, a pioneer in Agentic AI-powered customer service, today announced the completion of its acquisition of Local Measure, a leading CCaaS (Contact Center as a Service) and advanced voice solutions provider and long-standing AWS partner.

Mergers & acquisitionsxpon.ai ↗

XPON Technologies (ASX: XPN) will acquire long-term channel partner Alpha Digital Design Consultants in a bid to accelerate its competitive artificial intelligence (AI) solutions offering.

Funding roundsflowingbee.com ↗

Melbourne-based AI startup Flowing Bee is planning on expanding into the US market, after securing $1.6 million in fresh funding.

Full recorded event mix

Top 10 categories among 58 recorded events in the 24-month window.

Leadership moves
18
Funding rounds
18
Mergers & acquisitions
10
Capital infusions
4
IPO activity
2
Company announcements
2
Layoffs
1
Earnings
1
New products
1
Contracts
1
4 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Jepto ↗

IPO2 reports

Leadership moves

5 tracked people moves

Mutinex ↗
Lou Paskalis

Appointment senior go-to-market advisor

Mutinex ↗
Mike Finnerty

Appointment US president

Zitcha ↗
Phil Bonanno

Appointment APAC Commercial Director

Zitcha ↗
Steve Biddle

Appointment Chief Commercial Officer

Foxcatcher ↗
Iuri Rusak

Appointment Programmatic Account Director

Contract wins

1 recorded customer wins

Zitcha ↗

Customer: australian venue coRetail media

Workforce actions

1 companies with reported reductions

Linktr ee ↗

145 rolesstrategic

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
canva→Ortto ↗Announced2026-04-22Not stated in snapshot
canva→MagicBrief ↗Announced2026-04-10Not stated in snapshot
zendesk→Local Measure ↗Completed2025-05-23Not stated in snapshot
Xpon→Alpha Digital Design ConsultantsAnnounced2025-05-06$2.6M
Taguchi→brooklyn brandsAnnounced2025-02-14Not stated in snapshot
ish group→hrlockerAnnounced2024-12-02Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

5 postings in the preceding 12 months. The full 33-posting snapshot covers 30 employers.

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Most advertised job titles

Software Engineer/Data Analyst Seagoing2
Work And Settle In Australia For Software1
Software Engineer Jobs In Canada / Australia / Germany / Uae / Uk / New Zealand / Singapore1
#139 Software Developer1
Software Engineer Jobs In Australia Luxembourg Netherland Germany New Zealand1
Applied Ai Software Engineer Internship (Wfh)1
0 internship postings

3 tracked postings mention remote work.

The seniority mix

2 postings specify a level.

unspecified
31
senior
1
intern
1

Skills employers mention

Top skills across 33 tracked postings in the available jobs snapshot.

Software
13
Content Marketing
6
Hardware
4
Project Management
4
Java
3
Python
3
Growth Marketing
2
Generative Ai
2
Events
2
Method Statements
2
THE PEOPLE BUILDING THE FIELD

Founders and leaders

351 founders and chief executives across 243 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

29 profiles with education records.

RMIT University
6
Monash University
5
University of Pennsylvania
2
Melbourne Business School
2
The University of Melbourne
2
The University of Sydney
2
Harvard Business School
2
The University of Queensland
2

Prior employers

8 profiles with prior-work records.

Microsoft
2
Google
2
Apple
1
Amazon
1
Goldman Sachs
1
Boston Consulting Group
1
McKinsey
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Marketing Software in Australia: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Australia in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon