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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE FRANCE EDITION 2026

France’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in France. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of France
FR
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 703Marketing Software ecosystem in France Disclosed funding $2.07B103 companies · all recorded rounds Companies hiring 36With open roles at the snapshot Tracked open roles 751 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore France’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Marketing Software company highlights in France, snapshot 1 September 2026
Company
Brevobrevo.com$780.37M—301—
Shift Technologyshift-technology.com$319.74M—555Financial figure available in RadarView in Radar
Diffuselydiffuse.ly$297.56M2 roles——
PlayPlayplayplay.com$65.82M—267—
Linkfluencelinkfluence.com$54.91M—250—
Happydemicshappydemics.com$29.45M—66Financial figure available in RadarView in Radar
Ocusocus.com$25.85M—347—
Tinycluestinyclues.com$25.34M—54—
senssens.digital—8 roles3—
AlterEgoget-alterego.com—7 roles——
Sociabblesociabble.com—6 roles102—
Spynespyne.app—6 roles——
Agorapulseagorapulse.com—3 roles20—
Leftylefty.io—3 roles23—
eKonsilioekonsilio.com—3 roles——
Antidotantidot.net——64—
CertifiCallcertificall.net————
Crisp Chatcrisp.chat——10—
DinModinmo.com——20—
Doleaddolead.com——104—
Eponaepona.io———Financial figure available in RadarView in Radar
Mailjetmailjet.com——7—
Memoryinthememory.com——81—
Obizobiz-concept.fr——78—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Marketing Software industry KPIs in France

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation5.1%

36 of 703 tracked companies have open roles.

Funding participation16.4%

115 of 703 tracked companies have a recorded round.

Top 3 funding share67.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.6M

Midpoint of 123 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 67.6% of disclosed capital, while 83.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How France marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

France marketing software
$0$171.77M$343.54M$515.31M$687.08M2016: $40.44M20162017: $139.83M20172018: $134.17M20182019: $344.06M20192020: $211.47M20202021: $277.66M20212022: $108.72M20222023: $13.34M20232024: $39.64M20242025: $602.7M2025
View the numbers
Annual marketing software funding and company formation in France
YearFunding (USD)FoundedRaising
2016$40.44M4814
2017$139.83M3617
2018$134.17M3718
2019$344.06M4812
2020$211.47M6511
2021$277.66M369
2022$108.72M4210
2023$13.34M577
2024$39.64M318
2025$602.7M126
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Brevo37.7%
  • Shift Technology15.5%
  • Diffusely14.4%
  • Other companies32.4%

Funding by stage

143 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel67 46.9%
Series A–B50 35.0%
Series C+ / PE8 5.6%
Grants, debt & other18 12.6%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C12/2025
Brevobrevo.com$583M

Backed by General Atlantic and Oakley Capital and others.

Series A04/2021
Ocusocus.com$24.05M

Backed by Ring Capital and A/O PropTech and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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EUR · millions · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2024 · company accounts; aggregate reporting threshold not met · 3 reporting entities from 7 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not France market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 3 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2024 · 3 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

3 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
FRANCE · INDUSTRY COHORTS

How does marketing software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the France companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

29 of the 703 companies on this page carry a measured traffic record (4.1%); these are the largest of those, by monthly visits. The median among them is 91,128 visits.

CompanyMonthly visitsAuthorityMobile
Sightenginesightengine.com1,029,8484362.2%
Mailjetmailjet.com960,4665115.3%
lemlistlemlist.com813,0074611.5%
Urlrurlr.me706,7224485.9%
Gowentogowento.com678,060593.6%
Ad Creative AIadcreative.ai646,9134242.9%
Agorapulseagorapulse.com301,6034911.6%
Waalaxywaalaxy.com286,2754616.6%
Sociabblesociabble.com259,1544118%
SiteWsitew.com245,8374273.3%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

41 of these companies (5.8%) publish at least one Android app — 61 apps in all, carrying 1.7M installs between them.

AppInstallsRatingStore category
Lukky - Giveaway Insta FBLukky694.9K3.1Tools
CrispCrisp Chat303K4Communication
Agorapulse Companion AppAgorapulse130.2K3.2Social
Ramdam - Make videos, get paidRamdam69.2K2.9Lifestyle
SmiceSmice Suisse67.5K—Productivity
SociabbleSociabble60.2K5Productivity
Red. by EdenredSociabble59.9K—Productivity
Conversations by BrevoBrevo57.1K3.4Business
Diaango TRANSPORTSDiaango41.7K—Maps & Navigation
Unfollow TodayUnfollow Today29.8K2.1Tools

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech611.7MLukky - Giveaway Insta FB 694.9K
Pr Tech6876.8KAgorapulse Companion App 130.2K
Artificial Intelligence3433.8KCrisp 303K
Customer Service Software2303.6KQuicktext & Velma 565
In Store Retail Tech16223.7KSmice 67.5K
Loyalty Software14153.8KSociabble 60.2K
Hrtech13153.8KRed. by Edenred 59.9K
Sales Force Automation898.1KConversations by Brevo 57.1K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 22023Q1: 02023Q12023Q3: 22023Q3: 02023Q32023Q4: 22023Q4: 02023Q42024Q1: 12024Q1: 12024Q12024Q3: 22024Q3: 02024Q32025Q1: 22025Q1: 02025Q12025Q2: 22025Q2: 22025Q22025Q3: 12025Q3: 32025Q3

Darker bars are new releases, lighter bars apps updated. 44 of 61 apps carry a release date. The series ends at 2025Q3, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The France marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech688
Enterprise software606
Saas529
Consumer digital55
Artificial intelligence53
Global saas39
Commerce enablers31
Retail saas21
Lead generation18
E-commerce saas16
Gtm software14
Marketplaces14

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

688companies
5.2%have hiring activity

36 companies hiring · $2.05B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription604
Advertising166
E-commerce - service121
Commission on transaction57
Affiliate marketing15
Fee-for-service10
Sponsorship7
E-commerce - product4
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Funding roundscertificall.net ↗

In October 2025, Certificall completed a new fund-raising of €1 million.

Funding roundsbrevo.com ↗

In Asia, Australia’s Firmus Technologies raised $541 million, China-based Didi Autonomous Driving raised $280 million, and Japan-based Mujin raised $235 million. In Europe, France-based Brevo raised $578 million, Germany-based Black Forest Labs raised $300 million), and UK-based Synthesia raised $200 million.

Mergers & acquisitionsbeyable.com ↗

In an undisclosed deal, Tyneside-based SaleCycle has taken control of Beyable.

Mergers & acquisitionstrajaan.io ↗

Cision, a world leader in consumer and media analytics, today announced the acquisition of Trajaan, the industry-leading search intelligence platform.

Mergers & acquisitionskolsquare.com ↗

team.blue expanded its digital services portfolio through Kolsquare’s acquisition of Inflead, an influencer-marketing and intelligence software company.

Mergers & acquisitionsinthememory.com ↗

In The Memory’s sale to SES-imagotag [EPA:SESL]

Funding roundsigonogo.io ↗

The start-up Igonogo (20 employees), which develops a market research tool capable of capturing the emotions of customers, via the movement of the finger on the smartphone thanks to the tech, neurosciences and theIA announces that it has completed a fund raising of 4 million euros with family offices in France.

Funding roundsmagicpost.in ↗

The Cambère start-up MagicPost, specializing in creating content assisted by the AI on LinkedIn, announces a fund-raising of €690,000.

Mergers & acquisitionscapptain.com ↗

Microsoft has purchased French mobile-analytics vendor Capptain for an undisclosed amount.

Mergers & acquisitionswebmecanik.com ↗

The French software publisher Webmecanik, specialized in marketing automation and CRM, announces its takeover by its management team.

Full recorded event mix

Top 7 categories among 49 recorded events in the 24-month window.

Mergers & acquisitions
19
Funding rounds
15
Earnings
7
Leadership moves
4
New products
2
Buyback
1
Contracts
1
2 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

1 tracked people moves

Happydemics ↗
Baptiste Graffin

Appointment VP of Sales

Product launches

Products, platforms and features in the recorded window

Shift Claims

AI-powered claims operations solution

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
salecycle→BEYABLE ↗Announced2026-01-15Not stated in snapshot
cision→Trajaan ↗Announced2025-12-11Not stated in snapshot
Kolsquare→infleadAnnounced2025-12-09Not stated in snapshot
ses-imagotag→Memory ↗2025-11-18Not stated in snapshot
Brevo→CohorteAnnounced2025-10-05Not stated in snapshot
microsoft→Capptain ↗Announced2025-08-09Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

379 postings in the preceding 12 months. The full 909-posting snapshot covers 44 employers.

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Most advertised job titles

Ouvrier Routier H/F15
Chauffeur Pl / Manutentionnaire Equipements De La Route H/F12
Développeur Fullstack11
Mécanicien Tp (H/F)11
Chef De Chantier (H/F)10
Chef De Chantier Vrd H/F10
0 internship postings

2 tracked postings mention remote work.

The seniority mix

101 postings specify a level.

unspecified
808
manager
55
lead
12
intern
12
entry
11
senior
11

Skills employers mention

Top skills across 909 tracked postings in the available jobs snapshot.

Python
2
Gcp
2
Sql
2
Performance Management
1
Pricing Strategy
1
Transformers
1
Gpu Servers
1
Salesforce
1
Jupyter Notebook
1
Due Diligence
1
THE PEOPLE BUILDING THE FIELD

Founders and leaders

466 founders and chief executives across 330 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

36 profiles with education records.

HEC Paris
11
Imperial College London
3
University of Warwick
2
EDHEC Business School
2
Stanford University
2
ESSEC Business School
2
Emlyon Business School
2
INSEAD
2

Prior employers

16 profiles with prior-work records.

Google
4
Boston Consulting Group
3
Microsoft
3
Intel
2
Apple
2
McKinsey
1
Uber
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Marketing Software in France: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put France in context

All landscapes ↗

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon