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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE GERMANY EDITION 2026

Germany’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in Germany. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of Germany
DE
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 808Marketing Software ecosystem in Germany Disclosed funding $1.45B76 companies · all recorded rounds Companies hiring 44With open roles at the snapshot Tracked open roles 1071 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Germany’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Marketing Software company highlights in Germany, snapshot 1 September 2026
Company
Contentfulcontentful.com$333.3M8 roles863Financial figure available in RadarView in Radar
Adjustadjust.com$256.1M—149—
Cognigycognigy.com$165M—98—
Talon Onetalon.one$138.4M5 roles58—
Zeotapapp.zeotap.com$116.93M—62—
Latanalatana.com$42.75M—65—
Webtrekkwebtrekk.com$35.12M—118—
Censharecenshare.com$29.68M—246—
Dymatrixdymatrix.de—10 roles75—
convitconvit.de—6 roles16—
Narraveronarravero.com—5 roles——
Uniservuniserv.com—5 roles168—
Fashion Cloudfashion.cloud—4 roles42—
Speeklyspeekly.de—4 roles——
Apollonapollon.de——64—
Appinioappinio.com——210Financial figure available in RadarView in Radar
CPXcpx-research.com————
Cellocello.so——20—
Civeycivey.com——103—
Experialexperial.ai————
Jimdo Freejimdofree.com——197—
Joli Berlinjoliberlin.com——84—
Linearitylinearity.io——58—
Passionfrootpassionfroot.me——16Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Marketing Software industry KPIs in Germany

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation5.4%

44 of 808 tracked companies have open roles.

Funding participation13.9%

112 of 808 tracked companies have a recorded round.

Top 3 funding share51.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.4M

Midpoint of 98 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 51.9% of disclosed capital, while 86.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Germany marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Germany marketing software
$0$80.67M$161.35M$242.02M$322.7M2016: $26.01M20162017: $86.9M20172018: $44.85M20182019: $245.91M20192020: $158.84M20202021: $283.07M20212022: $126.86M20222023: $32.32M20232024: $142.5M20242025: $171.59M2025
View the numbers
Annual marketing software funding and company formation in Germany
YearFunding (USD)FoundedRaising
2016$26.01M489
2017$86.9M328
2018$44.85M4912
2019$245.91M526
2020$158.84M659
2021$283.07M4813
2022$126.86M4413
2023$32.32M627
2024$142.5M357
2025$171.59M265
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Contentful22.9%
  • Adjust17.6%
  • Cognigy11.4%
  • Other companies48.1%

Funding by stage

145 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel75 51.7%
Series A–B39 26.9%
Series C+ / PE12 8.3%
Grants, debt & other19 13.1%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

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Series F06/2019
Adjustadjust.com$227M

Backed by Highland Europe and Morgan Stanley and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

The measured Germany identity-to-filing probe did not produce a qualifying designated legal or national-ID join: designated German registry identities do not carry the LEI or ISIN used by bundesanzeiger facts; legal-name matching is prohibited.; The measured Germany identity-to-filing probe did not produce a qualifying designated legal or national-ID join: designated German registry identities do not carry the LEI or ISIN used by bundesanzeiger facts; legal-name matching is prohibited.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Germany companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

29 of the 808 companies on this page carry a measured traffic record (3.6%); these are the largest of those, by monthly visits. The median among them is 301,270 visits.

CompanyMonthly visitsAuthorityMobile
Jimdo Freejimdofree.com14,240,2027977.9%
justtrackjusttrack.io11,892,60926100%
QR Code Generatorqr-code-generator.com8,588,3306756.2%
MOBROGmobrog.com3,141,2593887.4%
CleverReachcleverreach.com2,602,6433785.7%
MindMeistermindmeister.com1,910,534586.6%
Webnodewebnode.com1,469,3255042.6%
Sistrixsistrix.com1,293,362471.2%
Seobilityseobility.net1,094,5995632%
Reppublikareppublika.com840,6002075.1%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

37 of these companies (4.6%) publish at least one Android app — 286 apps in all, carrying 12.5M installs between them.

AppInstallsRatingStore category
MindMeister - Mind MappingMindMeister5M3.4Productivity
MOBROGMOBROG3.2M3.3Lifestyle
SEO CheckerSeobility992.6K4.7Tools
Japanese Train Drive Sim2Jimdo Free448.7K4.3Simulation
Offline SurveysOffline Surveys415.9K4Business
EmailShuttleEmailshuttle365.4K4.1Communication
Japanese Train Drive SimJimdo Free350.8K4.2Simulation
Train Crew Sim【Monorail/Tram】Jimdo Free325K4.4Simulation
Photo Sequence CameraWebnode292.1K4.1Entertainment
Automatic LyricsJimdo Free145.8K2.8Music & Audio

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech28612.5MMindMeister - Mind Mapping 5M
Application Development Tools1952.2MJapanese Train Drive Sim2 448.7K
Open Source2541KOffline Surveys 415.9K
It Services13495.4KPhoto Sequence Camera 292.1K
Marketing Services50110.1KUnipass BRA 58.2K
Pr Tech323.9KCollabary - Creator App 17.3K
In Store Retail Tech523.6KSensorberg One Access 18.3K
Facility Management Tech218.4KAriadne Dashboard 107

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 42022Q4: 02022Q42023Q1: 52023Q1: 02023Q12023Q2: 22023Q2: 32023Q22023Q3: 12023Q3: 82023Q32023Q4: 72023Q4: 72023Q42024Q2: 42024Q2: 32024Q22024Q3: 22024Q3: 1162024Q32024Q4: 32024Q4: 52024Q42025Q1: 12025Q1: 32025Q12025Q2: 22025Q2: 82025Q22025Q4: 32025Q4: 272025Q42026Q1: 32026Q1: 222026Q1

Darker bars are new releases, lighter bars apps updated. 217 of 286 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Germany marketing software market map

Explore the segments behind the headline numbers.

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Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech774
Enterprise software637
Saas544
Consumer digital84
Artificial intelligence48
Commerce enablers34
Marketplaces32
Gtm software27
Global saas25
Lead generation19
Retail saas15
Deep tech13

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

774companies
5.6%have hiring activity

43 companies hiring · $1.45B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription641
Advertising237
E-commerce - service151
Commission on transaction67
Fee-for-service35
Affiliate marketing17
E-commerce - product16
Sponsorship9
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsetracker.com ↗

JustRelate Group ("JustRelate"), supported by BID Equity Continuation Fund I, has acquired etracker GmbH ("etracker")

Mergers & acquisitionscognigy.com ↗

Eurazeo, through its Growth team, announces that it has signed an agreement for the sale of its stake in Cognigy - a global market leader in conversational and agentic AI - to NICE Ltd. (NASDAQ: NICE), a leading enterprise in AI-powered customer solutions.

Funding roundsexperial.ai ↗

The Cologne VC has announced a pre‑seed financing round of over two million euros.

Mergers & acquisitionsapollon.de ↗

Apollon Financial LLC bought a new stake in American Electric Power Company, Inc. (NASDAQ:AEP – Free Report) during the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission.

Mergers & acquisitionsdymatrix.de ↗

PIA Performance Interactive Alliance, a portfolio company of Equistone, has agreed to sell Dymatrix to Paragon Partners

Mergers & acquisitionshello-charles.com ↗

The Whatsapp Marketing startup Charles took over Berlin's startup Spectrm, which makes chatbots for use in marketing in mid-December.

Mergers & acquisitionsadspert.net ↗

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e‑commerce advertising.

New productspythia-ai.de ↗

Launched in 2024, Pythia is an AI-native intelligence platform that turns the insurance industry’s most complex market and regulatory data into real-time, decision-ready insights.

Leadership movescontentful.com ↗

The move includes the appointment of Sam Hoare, area vice president for ANZ at Contentful, who will lead regional strategy, customer engagement and growth.

Full recorded event mix

Top 9 categories among 41 recorded events in the 24-month window.

Mergers & acquisitions
10
Leadership moves
9
Funding rounds
7
Layoffs
5
New products
4
Incorporation
2
Earnings
2
Capital infusions
1
Company announcements
1
3 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

1 tracked people moves

Contentful ↗
Sam Hoare

Appointment Area Vice President for ANZ

Product launches

Products, platforms and features in the recorded window

Pythia ↗
Pythia

AI-native intelligence platform for insurance

Workforce actions

1 companies with reported reductions

Adjust ↗

Scale not stated roles

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
JustRelate Group→Etracker ↗Announced2026-01-16Not stated in snapshot
nice→Cognigy ↗Announced2025-09-09Not stated in snapshot
paragon partners→Dymatrix ↗Completed2025-06-05Not stated in snapshot
Apollon→american electric powerAnnounced2025-02-08$1.4M
Charles→Spectrm ↗Announced2025-01-30Not stated in snapshot
mirakl→Adspert ↗Announced2024-12-10Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

152 postings in the preceding 12 months. The full 390-posting snapshot covers 44 employers.

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Most advertised job titles

Key Account Manager (M/W/D)25
Mitarbeitende (M/W/D) Customer Service7
Devops Engineer6
Data Scientist6
Gesundheits Und Krankenpfleger (M/W/D) Im Außendienst5
Project & Customer Onboarding Manager (D/M/W)5
0 internship postings

9 tracked postings mention remote work.

The seniority mix

142 postings specify a level.

unspecified
248
manager
67
senior
40
lead
21
entry
8
intern
6

Skills employers mention

Top skills across 390 tracked postings in the available jobs snapshot.

Seo
19
Gcp
17
Firestore
15
Typescript
14
Cloud Functions
13
Cloud Tasks
11
React
10
Postgresql
10
Ai Search
10
Tailwind Css
9
THE PEOPLE BUILDING THE FIELD

Founders and leaders

496 founders and chief executives across 373 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

21 profiles with education records.

Stanford University
4
University of California (Berkeley)
2
University of Oxford
2
HEC Paris
2
University of Cambridge
2
Technische Universität Berlin
1
Esade Business School
1
Duke University
1

Prior employers

12 profiles with prior-work records.

McKinsey
6
Microsoft
2
Amazon
2
Google
2
Bain
1
Boston Consulting Group
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Marketing Software in Germany: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Germany in context

All landscapes ↗

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon