Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE LONDON EDITION 2026

London’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in London. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of London
GB
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
MEET THE COMPANIES

Explore London’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Marketing Software company highlights in London, snapshot 31 August 2026
Company
Signal AIsignal-ai.com$267.7M—154Financial figure available in RadarView in Radar
GWIgwi.com$220M—171—
Attestaskattest.com$147.1M—126—
IMImobileimimobile.com$78.49M—1,114—
11x11x.ai$76M—4—
Qubitqubit.com$74.83M—126—
Streetbeesstreetbees.com$72.68M—139Financial figure available in RadarView in Radar
Glassboxglassbox.com$65M—34—
Dunnhumbydunnhumby.com—10 roles2,305—
imaginoimagino.com—9 roles19—
Buyapowabuyapowa.com—4 roles23—
Quantzigquantzig.com—3 roles6—
proSapientprosapient.com—3 roles67Financial figure available in RadarView in Radar
Datamarandatamaran.com—2 roles23—
Mailercloudmailercloud.com—2 roles2—
Unboxunbox.social—2 roles——
AttaPollattapoll.com——2Financial figure available in RadarView in Radar
Chatracechatrace.com————
Dataroiddataroid.com————
Honeycombhoneycomb.tv——113Financial figure available in RadarView in Radar
Influencerinfluencer.com——26—
Mention Memention-me.com——123Financial figure available in RadarView in Radar
Prolificprolific.com——188—
Pulsarpulsarplatform.com——48—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Marketing Software industry KPIs in London

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation1.7%

17 of 1,013 tracked companies have open roles.

Funding participation17.9%

181 of 1,013 tracked companies have a recorded round.

Top 3 funding share29.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.67M

Midpoint of 282 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 29.9% of disclosed capital, while 82.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How London marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

London marketing software
$0$106.29M$212.57M$318.86M$425.15M2016: $82.39M20162017: $113.86M20172018: $157.02M20182019: $141.97M20192020: $223.24M20202021: $186.93M20212022: $372.94M20222023: $110.76M20232024: $176.82M20242025: $226.54M2025
View the numbers
Annual marketing software funding and company formation in London
YearFunding (USD)FoundedRaising
2016$82.39M5520
2017$113.86M4625
2018$157.02M7423
2019$141.97M6633
2020$223.24M7725
2021$186.93M5830
2022$372.94M8040
2023$110.76M10522
2024$176.82M6323
2025$226.54M3912
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Signal AI12.6%
  • GWI10.3%
  • Attest6.9%
  • Other companies70.1%

Funding by stage

324 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel196 60.5%
Series A–B96 29.6%
Series C+ / PE9 2.8%
Grants, debt & other23 7.1%

Recent recorded rounds

Latest recorded rounds · USD
4 rounds

Swipe or scroll horizontally to browse.

Series A05/2026
Ethos $22.75M

Backed by Andreessen Horowitz and General Catalyst and others.

Series A05/2026
GEEIQ $6.8M

Backed by YFM Equity Partners and GFR Fund and others.

Seed04/2026
WholeSum $335K

Backed by Love Ventures and Beamline Accelerator.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B11/2024
11x11x.ai$50M

Backed by Andreessen Horowitz.

Series A07/2018
GWIgwi.com$40M

Backed by Stripes and Flatiron Health and others.

Series C02/2016
Qubitqubit.com$40M

Backed by Goldman Sachs and Sapphire Ventures and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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GBP · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 7 reporting entities from 392 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not London market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 7 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 7 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

7 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
LONDON · INDUSTRY COHORTS

How does marketing software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the London companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

50 of the 1,013 companies on this page carry a measured traffic record (4.9%); these are the largest of those, by monthly visits. The median among them is 156,286 visits.

CompanyMonthly visitsAuthorityMobile
Prolificprolific.com24,185,2844867.7%
LifePointslifepointspanel.com10,609,0635086.9%
Small SEO Toolssmallseotools.com9,789,0857359.1%
Exponeaexponea.com9,159,8722992.1%
Tolunatoluna.com6,651,6235287.5%
Qmeeqmee.com4,187,3604293.8%
Mention Memention-me.com1,106,2823286.1%
Tiiny Hosttiiny.host927,3104338.9%
Komikomi.io867,3764657.5%
Website Planetwebsiteplanet.com800,7685414.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

47 of these companies (4.6%) publish at least one Android app — 51 apps in all, carrying 52.9M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech5152.9MAttaPoll Surveys: Earn Money 23.3M
Loyalty Software57.7MCurious Cat: Paid Surveys 3.6M
Coupons And Deals24MQmee: Paid Survey Cash Rewards 3.6M
Pr Tech5105.2KDRIM for Influencers 86.7K
Big Data Analytics216.5KMentionlytics Brand Monitoring 16.5K
In Store Retail Tech42.3KOctopus Digital Signage 1.8K
Brands Tech22.2KSozie 2.1K
Adtech21.9KOctopus Digital Signage CMS 99

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 22022Q4: 02022Q42023Q1: 12023Q1: 02023Q12023Q2: 22023Q2: 12023Q22023Q3: 12023Q3: 02023Q32024Q1: 12024Q1: 12024Q12024Q3: 12024Q3: 12024Q32024Q4: 22024Q4: 62024Q42025Q1: 12025Q1: 52025Q12025Q2: 12025Q2: 02025Q22025Q3: 72025Q3: 52025Q32025Q4: 22025Q4: 52025Q4

Darker bars are new releases, lighter bars apps updated. 42 of 51 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The London marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech965
Enterprise software819
Saas677
Consumer digital97
Artificial intelligence94
Commerce enablers52
Global saas42
Marketplaces41
Gtm software25
Deep tech24
Lead generation24
Retail saas24

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

965companies
1.8%have hiring activity

17 companies hiring · $2.11B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription863
Advertising221
E-commerce - service149
Commission on transaction90
Fee-for-service28
Affiliate marketing21
E-commerce - product16
Sponsorship10
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionssignal-ai.com ↗

Signal AI, a reputation and risk intelligence company, has acquired PR measurement platform Memo.

Funding roundsviral-loops.com ↗

EMERGE paid to the Seller cash consideration of $2.1M on closing of the Transaction.

Mergers & acquisitionsglassbox.com ↗

Komerz has acquired marketing consultancy Glassbox in a move aimed at integrating brand strategy, distribution infrastructure and sales measurement within a single platform.

Mergers & acquisitionssuperawesome.com ↗

London-based kid tech firm SuperAwesome announced it has acquired Los Angeles-based kids and family audio content company Starglow Media.

Funding roundslevellr.com ↗

Levellr, a London, UK–based AI insights platform helping brands and game studios understand and monitor Discord, next-generation communities, and user voice data, has raised $2.5 million in Seed funding.

Funding roundsdataroid.com ↗

Istanbul-based Dataroid has closed a $6.6 million pre-Series A funding round led by the FinAI Venture Capital Fund of Tacirler Asset Management, with participation from the Tacirler Asset Management Future Impact Venture Capital Fund and Endeavor Catalyst.

Funding roundsboltinsight.com ↗

Sky News understands that Bolt Insight, which counts Unilever, Reckitt and Danone among its clients, will this week announce a £7m funding round led by Pembroke VCT.

Mergers & acquisitionsmention-me.com ↗

Mention Me, an end-to-end word-of-mouth activation platform, has announced its acquisition of Insitu, a creative analytics company providing instant clarity on content effectiveness across social platforms.

Funding roundsduel.tech ↗

Duel, a New York-based brand advocacy platform for consumer retail brands, has raised $16 million in Series A funding, bringing its total raised to $21 million.

Full recorded event mix

Top 10 categories among 136 recorded events in the 24-month window.

Funding rounds
34
Mergers & acquisitions
28
New products
24
Leadership moves
18
Earnings
13
Company announcements
5
Contracts
5
Lawsuit
2
Job creation
2
Incorporation
1
6 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

4 tracked people moves

Influencer ↗
Jenny Penich

Appointment Global Chief Marketing Officer

Toluna ↗
Tomer Weingarten

Departure Previously Vice President of Products

Influencer ↗
Emily Eldridge

Appointment Director of Commerce

Influencer ↗
Anastasia Evans

Appointment VP of Growth

Product launches

Products, platforms and features in the recorded window

Datamaran ↗
Regulatory Monitoring solution

ESG compliance platform

Octopus ↗
Octopus Fleet

Fleet solutions

GWI ↗
Agent Spark

Insights agent

Mention Me ↗
AI Discovery IQ

AI Discovery Tool

InterLnkd ↗
AirMall

Inflight Digital Shopping Mall

Contract wins

4 recorded customer wins

Pulsar ↗

Customer: brera holdings

Glassbox ↗

Customer: gokul agro resourcesFMCG

Pulsar ↗

Customer: robinhoodFinancial Services

Knexus ↗

Customer: Defense Logistics Agency

Workforce actions

1 companies with reported reductions

Streetbees ↗

Scale not stated rolesbusiness downturn

Regulatory events

1 recorded events

Qubit ↗

approved as coverholderCanopius

Litigation

1 tracked suits

Company
zoominfo v 11x

deceptive trade practices, trademark infringement, misappropriation of goodwill, false advCivil ·

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
epic games→SuperAwesome ↗Announced2026-04-17Not stated in snapshot
Signal AI→memoAnnounced2026-04-02Not stated in snapshot
Signal AI→kelp2026-03-26Not stated in snapshot
Signal AI→social 3602026-03-26Not stated in snapshot
Komerz→Glassbox ↗Announced2026-03-10Not stated in snapshot
emerge→Viral Loops ↗Announced2026-02-19$2.3M

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

10 postings in the preceding 12 months. The full 42-posting snapshot covers 25 employers.

Expand panel +

Most advertised job titles

Software Engineer Ai/Ml1
Software Development Engineer In Test (Sdet)1
3 internship postings

0 tracked postings mention remote work.

Skills employers mention

Top skills across 42 tracked postings in the available jobs snapshot.

Software
23
Content Marketing
17
Seo
6
Digital Marketing
5
Salesforce Ai
5
Social Media
5
Hardware
4
Infrastructure
4
Blog Posts
4
Machine Learning
4
THE PEOPLE BUILDING THE FIELD

Founders and leaders

645 founders and chief executives across 458 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

122 profiles with education records.

University of Oxford
18
University of Cambridge
17
Imperial College London
12
London School of Economics and Political Science
11
University College London
10
King’s College London
9
University of Bristol
7
University of Warwick
6

Prior employers

20 profiles with prior-work records.

Goldman Sachs
5
Google
3
McKinsey
3
Morgan Stanley
2
Uber
2
Microsoft
2
Amazon
2
eBay
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

UNDERSTAND THE LANDSCAPE

Marketing Software in London: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon