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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE NETHERLANDS EDITION 2026

the Netherlands’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in the Netherlands. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of the Netherlands
NL
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 484Marketing Software ecosystem in the Netherlands Disclosed funding $1.43B38 companies · all recorded rounds Companies hiring 9With open roles at the snapshot Tracked open roles 90 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the Netherlands’s marketing software leaders

23 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Marketing Software company highlights in the Netherlands, snapshot 2 September 2026
Company
Birdbird.com$1.3B———
TheyDotheydo.com$46.64M—47—
Conviousconvious.com$25.2M—80—
GetSocialgetsocial.im$8.2M—12—
Contentoocontentoo.com$6.34M—128—
MarvelXmarvelx.ai$6M———
Channextchannext.com$4.62M1 roles41—
CHIRPLEYchirpley.ai$3.94M———
Blue Billywigbluebillywig.com—1 roles54—
Copernicacopernica.com—1 roles32—
LinkPizzalinkpizza.com—1 roles18—
PressPagepresspage.com—1 roles40—
Socialdatabasesocialdatabase.com—1 roles——
Spryngspryng.nl—1 roles24—
tritonXtritonx.cloud—1 roles7—
AISEOaiseo.ai————
Enormailenormail.eu————
Mobirisemobirise.com————
SEO Review Toolsseoreviewtools.com————
Spotlerspotler.com——300—
Webadorwebador.com————
WebinarGeekwebinargeek.com——35—
Yoastyoast.com——120—
23 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Marketing Software industry KPIs in the Netherlands

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation1.9%

9 of 484 tracked companies have open roles.

Funding participation9.9%

48 of 484 tracked companies have a recorded round.

Top 3 funding share95.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.18M

Midpoint of 46 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 95.9% of disclosed capital, while 90.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the Netherlands marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the Netherlands marketing software
$0$289.6M$579.2M$868.8M$1.16B2016: $5.23M20162017: $64.4M20172018: $4.57M20182019: $47.88M20192020: $201.77M20202021: $1.02B20212022: $27.53M20222023: $10.88M20232024: $34.32M20242025: $8.19M2025
View the numbers
Annual marketing software funding and company formation in the Netherlands
YearFunding (USD)FoundedRaising
2016$5.23M285
2017$64.4M286
2018$4.57M332
2019$47.88M316
2020$201.77M363
2021$1.02B365
2022$27.53M167
2023$10.88M355
2024$34.32M212
2025$8.19M153
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Bird90.9%
  • TheyDo3.3%
  • Convious1.8%
  • Other companies4.1%

Funding by stage

58 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel33 56.9%
Series A–B14 24.1%
Series C+ / PE2 3.4%
Grants, debt & other9 15.5%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C04/2021
Birdbird.com$700M

Backed by Eurazeo and Tiger Global Management and others.

Series C10/2020
Birdbird.com$200M

Backed by Spark Capital and Glynn Capital and others.

Series A10/2017
Birdbird.com$60M

Backed by Accel and Y Combinator and others.

Series B02/2019
Birdbird.com$40M

Participating investors were not recorded in this snapshot.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Netherlands; this is a checked implementation boundary, not evidence that filings are absent.; No reviewed exact national-ID connector has yet been qualified for Netherlands; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the Netherlands companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

15 of the 484 companies on this page carry a measured traffic record (3.1%); these are the largest of those, by monthly visits. The median among them is 173,275 visits.

CompanyMonthly visitsAuthorityMobile
Spotlerspotler.com1,494,3824268.8%
WebinarGeekwebinargeek.com1,265,6234058.5%
Mobirisemobirise.com674,8624156.1%
SEO Review Toolsseoreviewtools.com593,983506.9%
BrandMarkbrandmark.io444,5524523.9%
Birdbird.com373,0864458.9%
Opentrackeropentracker.net275,1264454.9%
Conviousconvious.com173,2752793.8%
Crowdtechcrowdtech.com148,5122958.1%
Polliepollie.app120,5092495.6%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

24 of these companies (5%) publish at least one Android app — 53 apps in all, carrying 2.1M installs between them.

AppInstallsRatingStore category
Pollie: Create PollsPollie1.9M4.3Productivity
Exit ButtonsWebador41.6K—Action
DizcontoDizconto26.7K—Shopping
The ClaimAppMove4U17.9K1.2Business
Digital TrendsWakoopa13.1K—Tools
TrendBeatWakoopa11.6K1.4Tools
The SurveyVideoMove4U11.1K—Business
FactsnappFactsnapp7.2K—Lifestyle
CoostoCoosto6.9K—Business
MR gids CNVMijn SME App3.5K—Education

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Marketingtech532.1MPollie: Create Polls 1.9M
Application Development Tools1649.8KExit Buttons 41.6K
Loyalty Software431.3KDizconto 26.7K
E-Commerce Enablers325.7KDigital Trends 13.1K
Customer Service Software27.3KCoosto 6.9K
Pr Tech22.6KOBI Engage 2.5K
Sports Tech2526CREATE by Content Stadium 312

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 12023Q2: 02023Q22023Q3: 12023Q3: 22023Q32023Q4: 12023Q4: 22023Q42024Q1: 32024Q1: 22024Q12024Q2: 32024Q2: 32024Q22024Q4: 22024Q4: 92024Q42025Q1: 12025Q1: 12025Q12025Q2: 12025Q2: 12025Q22025Q4: 22025Q4: 52025Q42026Q1: 32026Q1: 52026Q1

Darker bars are new releases, lighter bars apps updated. 38 of 53 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the Netherlands marketing software market map

Explore the segments behind the headline numbers.

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Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech465
Enterprise software404
Saas346
Consumer digital36
Artificial intelligence34
Commerce enablers21
Global saas15
Retail saas12
Ai as a service12
E-commerce saas11
Marketplaces11
Deep tech10

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

465companies
1.9%have hiring activity

9 companies hiring · $1.43B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription390
Advertising123
E-commerce - service87
Commission on transaction39
Fee-for-service20
Affiliate marketing11
Sponsorship4
E-commerce - product3
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 6 dated reports
Mergers & acquisitionscrowdtech.com ↗

Visum Technologies has acquired IT services firm Crowdtech

Mergers & acquisitionscapitalid.com ↗

Spotler Group has acquired Capital ID, a Dutch SaaS provider specialising in Digital Asset Management (DAM) and Brand Management technology.

Mergers & acquisitionsspotler.com ↗

Spotler, backed by CNBB Equity Partners, acquired Croatian email marketing company Webpower Adria to strengthen its presence in Southeast Europe.

Mergers & acquisitionspresspage.com ↗

Atlanta-based Banyan Software has acquired Amsterdam’s Presspage, a newsroom and media relations platform.

Mergers & acquisitionsbrainsight.app ↗

Info Edge’s subsidiary Redstart Labs is set to acquire additional stake in Brainsight Technology for a cash consideration of INR 3 Cr (around $353K), taking its shareholding in the Bengaluru-based healthcare startup to 5.27% from 4.68% earlier.

New productsyoast.com ↗

Yoast, a global leader in search engine optimization (SEO) for WordPress, owned by Newfold Digital, welcomes its latest AI feature, Yoast AI Optimize.

Full recorded event mix

Top 4 categories among 11 recorded events in the 24-month window.

Mergers & acquisitions
5
Leadership moves
4
Funding rounds
1
New products
1

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
visum technologies→Crowdtech ↗Announced2026-05-01Not stated in snapshot
spotler group→Capital ID ↗Announced2025-12-22Not stated in snapshot
Spotler→Webpower AdriaAnnounced2025-12-11Not stated in snapshot
banyan software→PressPage ↗Announced2025-07-29Not stated in snapshot
redstart labs→Brainsight ↗Announced2024-12-21Not stated in snapshot
soprano design→Silverstreet ↗Completed2023-11-06Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

27 postings in the preceding 12 months. The full 596-posting snapshot covers 349 employers.

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Most advertised job titles

Software Engineer61
Embedded Software Engineer30
Senior Software Engineer26
Software Developer24
Software Tester18
Java Software Engineer17
0 internship postings

8 tracked postings mention remote work.

The seniority mix

181 postings specify a level.

unspecified
415
senior
89
entry
32
lead
26
intern
22
manager
12

Skills employers mention

Top skills across 596 tracked postings in the available jobs snapshot.

Software
26
Hardware
10
Printer Maintenance
6
Desktop Computers
6
User Account Management
6
Telephones
6
Documentation
6
Pc
6
Laptops
6
Manuals
6
ADVERTISED PAY$60.5K/ year

Median across 124 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

266 founders and chief executives across 196 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

22 profiles with education records.

University of Amsterdam
5
Erasmus University Rotterdam
5
INSEAD
2
University of Groningen
1
Massachusetts Institute of Technology
1
Tel Aviv University
1
Harvard Business School
1
Harvard University
1

Prior employers

5 profiles with prior-work records.

Microsoft
2
Salesforce
1
Boston Consulting Group
1
Google
1
Facebook
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

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8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Marketing Software in the Netherlands: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the Netherlands in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon