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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE NEW YORK CITY EDITION 2026

New York City’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in New York City. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of New York City
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 901Marketing Software ecosystem in New York City Disclosed funding $10.49B248 companies · all recorded rounds Companies hiring 53With open roles at the snapshot Tracked open roles 1332 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore New York City’s marketing software leaders

22 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Marketing Software company highlights in New York City, snapshot 31 August 2026
Company
Attentive Mobileattentive.com$1.03B—1,185—
Runwayrunwayml.com$859.5M—30—
LivePersonliveperson.com$749.8M5 roles809$243.74MFYFY2025 filing
Zeta Globalzetaglobal.com$607.58M8 roles1,604$1.3BFYFY2025 filing
Vimeovimeo.com$536.53M4 roles225$417.01MFYFY2024 filing
Foursquarefoursquare.com$489.21M—381—
mParticlemparticle.com$275.41M—151—
SimilarWebsimilarweb.com$232.1M—1,017—
Taboolataboola.com—12 roles281Financial figure available in RadarView in Radar
Analytic Partnersanalyticpartners.com—10 roles193—
Brazebraze.com—9 roles874$593.41MFYFY2025 filing
Customer IOcustomer.io—4 roles48Financial figure available in RadarView in Radar
Topline Protoplinepro.com—4 roles10—
Bitlybitly.com——112—
Chartbeatchartbeat.com——87—
Jellysmackjellysmack.com——1,072—
Kantarkantar.com——26,766—
S&P Global Market Intelligencespglobal.com——5,000Financial figure available in RadarView in Radar
The QR Code Generatorthe-qrcode-generator.com————
Vetterthinkvetter.com——50—
Yextyext.com——1,200$420.96MFYFY2025 filing
quso.aiquso.ai———Financial figure available in RadarView in Radar
22 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Marketing Software industry KPIs in New York City

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation5.9%

53 of 901 tracked companies have open roles.

Funding participation30.4%

274 of 901 tracked companies have a recorded round.

Top 3 funding share25.2%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$4.5M

Midpoint of 399 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 25.2% of disclosed capital, while 69.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How New York City marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

New York City marketing software
$0$671.87M$1.34B$2.02B$2.69B2016: $290.92M20162017: $632.06M20172018: $373.18M20182019: $725.2M20192020: $1.17B20202021: $2.36B20212022: $487.87M20222023: $681.98M20232024: $197.71M20242025: $628.61M2025
View the numbers
Annual marketing software funding and company formation in New York City
YearFunding (USD)FoundedRaising
2016$290.92M5434
2017$632.06M4642
2018$373.18M4537
2019$725.2M5729
2020$1.17B6135
2021$2.36B4950
2022$487.87M5732
2023$681.98M6835
2024$197.71M5219
2025$628.61M3219
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Attentive Mobile9.8%
  • Runway8.2%
  • LivePerson7.1%
  • Other companies74.8%

Funding by stage

456 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel184 40.4%
Series A–B146 32.0%
Series C+ / PE73 16.0%
Grants, debt & other53 11.6%

Recent recorded rounds

Latest recorded rounds · USD
4 rounds

Swipe or scroll horizontally to browse.

Series B04/2026
Actively $45M

Backed by TCV and First Harmonic and others.

Series A04/2026
Chord $7M

Backed by Equal Ventures and M13 Company and others.

Seed03/2026
Moda $7.5M

Backed by General Catalyst and Pear VC and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 4 reporting entities from 6 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not New York City market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 4 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 4 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

4 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
NEW YORK CITY · INDUSTRY COHORTS

How does marketing software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the New York City companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

49 of the 901 companies on this page carry a measured traffic record (5.4%); these are the largest of those, by monthly visits. The median among them is 414,625 visits.

CompanyMonthly visitsAuthorityMobile
Bitlybit.ly280,775,6277884.2%
Taboolataboola.com102,683,1455387.6%
Vimeovimeo.com72,514,6128557.4%
SimilarWebsimilarweb.com20,112,3868261.2%
Runwayrunwayml.com11,298,0396530.2%
Bitlybitly.com7,222,5977234.8%
Kantarkantar.com6,647,3105181.7%
Flowcodeflowcode.com3,753,7024596.2%
Respondentrespondent.io3,135,2984874.5%
Icons8icons8.com3,014,6976821.6%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

60 of these companies (6.7%) publish at least one Android app — 490 apps in all, carrying 405M installs between them.

AppInstallsRatingStore category
StartTaboola136.1M3.5Personalization
Wallpaper CarouselTaboola121.6M4.1Entertainment
VimeoVimeo38.5M3.4Entertainment
Live lock screenTaboola32.4M2.2Entertainment
Live lock screenTaboola25.6M1.5Entertainment
Vimeo Create - Video EditorVimeo8.2M4.5Video Players & Editors
Bitly: Link ShortenerBitly4.3M3Tools
Revv: Self-Drive Car RentalsBitly4.2M4.3Travel & Local
Unroll.Me - Inbox Mail CleanerUnroll.Me3.3M4.5Productivity
Planoly: Social Media PlannerPlanoly3.3M3.5Social

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech490405MStart 136.1M
Adtech10315.7MWallpaper Carousel 121.6M
Tech For Digital Publishers8315.7MLive lock screen 32.4M
Ott Video346.7MVimeo 38.5M
Artificial Intelligence7618.6KRunway ML 506.7K
Generative Ai2506.8KTopline Pro 130
Video Creation Tools2506.8KAdventr 126
Customer Success Management13355.8KForsta Panel 270.4K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 52023Q2: 22023Q22023Q3: 12023Q3: 72023Q32023Q4: 62023Q4: 152023Q42024Q1: 182024Q1: 172024Q12024Q2: 42024Q2: 72024Q22024Q3: 32024Q3: 142024Q32024Q4: 22024Q4: 102024Q42025Q1: 22025Q1: 652025Q12025Q2: 42025Q2: 102025Q22025Q3: 42025Q3: 242025Q32025Q4: 142025Q4: 372025Q42026Q1: 32026Q1: 162026Q1

Darker bars are new releases, lighter bars apps updated. 469 of 490 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The New York City marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech859
Enterprise software705
Saas657
Consumer digital97
Artificial intelligence73
Commerce enablers47
Marketplaces42
Retail saas31
E-commerce saas28
Gtm software27
Inc 500024
Deep tech22

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

859companies
6.2%have hiring activity

53 companies hiring · $10.28B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription761
Advertising209
E-commerce - service137
Commission on transaction66
Fee-for-service30
Affiliate marketing13
E-commerce - product12
Sponsorship10
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsskio.com ↗

Skio, a Y Combinator graduate that built a subscription management platform for Shopify merchants, has been acquired for $105 million in an all-cash deal.

Funding roundsactively.ai ↗

The round, co-led by TCV and First Harmonic, with backing from Bain Capital Ventures, First Round Capital, and Alkeon, brings total funding to $68 million.

Mergers & acquisitionsspglobal.com ↗

SLB has agreed to acquire the upstream geoscience and petroleum engineering software portfolio of S&P Global’s energy division, expanding its digital subsurface capabilities and presence in U.S. unconventional workflows.

Mergers & acquisitionsliveperson.com ↗

SoundHound AI, Inc. (Nasdaq: SOUN) announced on April 21, 2026, a definitive agreement to acquire LivePerson, Inc. (Nasdaq: LPSN).

Mergers & acquisitionssightx.io ↗

The acquisition allows Rep Data to expand its capabilities in delivering research and insights solutions.

Funding roundscanvs.ai ↗

The funding round, which also drew participation from strategic investor Engage, will be used to accelerate product development, customer success and further go-to-market expansion, according to Canvs AI.

Mergers & acquisitionskantar.com ↗

Kantar sold Kantar Health to US healthcare technology firm Cerner Corporation for $375m two years ago.

Mergers & acquisitionszetaglobal.com ↗

Norges Bank acquired a new position in shares of Zeta Global in the 2nd quarter valued at $33,474,000.

Funding roundsmoxie.xyz ↗

Moxie, all-in-one medspa management platform for medspas, has raised $25M in Series C funding led by Viewpoint Ventures.

Mergers & acquisitionstavily.com ↗

Earlier this month, another Israeli AI company, Tavily, was acquired by the Dutch artificial intelligence company Nebius in a deal valued between $275 million and $400 million.

Full recorded event mix

Top 10 categories among 498 recorded events in the 24-month window.

Leadership moves
112
Earnings
94
New products
83
Mergers & acquisitions
73
Funding rounds
41
Company announcements
39
Buyback
12
Capital infusions
10
Lawsuit
9
Job creation
9
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

44 tracked people moves

Sightly ↗
Jacob Miesner

Promotion Chief Technology Officer

Kantar ↗
Biswaroop C

Appointment Chief Growth Officer for Southeast Asia

Kantar ↗
Dionne Aitken

Appointment Global Marketing Leader, Kantar’s Profiles division

Kantar ↗
Burdet

Appointment Board Member

Firdaus Bhathena

Appointment Executive Vice President and Chief Technology and Transformation Officer (CTTO)

SimilarWeb ↗
Harel Beit-On

Appointment Chairman of the Board of Directors

Movable Ink ↗
Adam Stambleck

Appointment Chief Executive Officer

Movable Ink ↗
Vivek Sharma

Promotion Executive Chairman

Product launches

Products, platforms and features in the recorded window

Braze ↗
BrazeAI Operator

AI tool

Braze ↗
Braze Creative Studio

Creative studio

Kyber ↗
Kyber

Claims correspondence automation platform

SimilarWeb ↗
Retail Intelligence suite

Retail Intelligence Tools

StatSocial ↗
StatSocial platform integration with Substack

Social Media Intelligence

LivePerson ↗
Syntrix

Simulation and evaluation platform

Satisfilabs ↗
Agent Performance Console

Feature

Two-Tap™ engagement technology

Mobile and Desktop Engagement Technology

Contract wins

2 recorded customer wins

Julius ↗

Customer: Eko Organic Food Industries LimitedAgro-processing

Customer: visaRetail

Workforce actions

2 companies with reported reductions

Vimeo ↗

10.0% rolescost reduction

Jellysmack ↗

22 rolesmonetization changes

Litigation

7 tracked suits

Company
California Privacy Protection Agency (CalPrivacy) v s&p global

Failure to register as a data broker under the California Delete ActRegulatory · Settled

Company
Shareholders of Zeta Global Holdings Corp. v zeta global

misleading statements and artificially inflated financial resultsClass Action · Filed

Earnings pulse

Reported company results in the recorded window.

9companies
101period observations
15.0%median reported growth

Median across 72 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Salesforce.com Inc.→Salesforce Buddy Media ↗Announced2026-06-04$689.0M
Nebius Group→Tavily ↗2026-05-01$275.0M
Na→Skio ↗Completed2026-05-01$105.0M
recharge→Skio ↗Completed2026-04-30$105.0M
SoundHound AI→LivePerson ↗Announced2026-04-27$43.0M
slb→S&P Global Market Intelligence ↗Announced2026-04-24Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,082 postings in the preceding 12 months. The full 1,753-posting snapshot covers 115 employers.

Expand panel +

Most advertised job titles

Overnight Studio Cleaner & Lead22
Account Manager18
Survey Crew Chief/Survey Party Chief14
Customer Success Manager13
Senior Account Executive12
Project Manager12
1 internship postings

39 tracked postings mention remote work.

The seniority mix

700 postings specify a level.

unspecified
1,053
manager
401
senior
164
lead
91
intern
32
entry
12

Skills employers mention

Top skills across 1,753 tracked postings in the available jobs snapshot.

Typescript
42
Python
40
React
39
Excel
32
Sql
31
Aws
26
Saas
23
Dsp
22
Salesforce
22
Next.Js
21
ADVERTISED PAY$105.0K/ year

Median across 250 postings with pay data, expressed in USD.

Salary by seniority

manager$110.0K/ year67 postings
senior$132.6K/ year31 postings
lead$35.6K/ year51 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

565 founders and chief executives across 369 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

110 profiles with education records.

Harvard University
11
Stanford University
11
Columbia Business School
8
Harvard Business School
8
Massachusetts Institute of Technology
8
University of Pennsylvania
8
Cornell University
8
Columbia University
8

Prior employers

39 profiles with prior-work records.

Google
12
McKinsey
5
Microsoft
3
Morgan Stanley
3
Intel
2
Apple
2
Amazon
2
Boston Consulting Group
2

Profiles cover recorded founders and leaders; contact details remain in Radar.

UNDERSTAND THE LANDSCAPE

Marketing Software in New York City: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put New York City in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon