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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SINGAPORE EDITION 2026

Singapore’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in Singapore. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of Singapore
SG
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 356Marketing Software ecosystem in Singapore Disclosed funding $212.04M30 companies · all recorded rounds Companies hiring 17With open roles at the snapshot Tracked open roles 230 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Singapore’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Marketing Software company highlights in Singapore, snapshot 3 September 2026
Company
Ficus Groupficus.ai$60M———
Wiz AIwiz.ai$56M1 roles156Financial figure available in RadarView in Radar
SleekFlowsleekflow.io$15M—120—
Ai Paletteaipalette.com$12.69M—100—
Partipostpartipost.com$12M—382—
Quilt AIquilt.ai$9M—77—
Milieumili.eu$8.13M—85Financial figure available in RadarView in Radar
Novosolnovosol.biz$7M—52—
Madeviralmadeviral.co—3 roles46Financial figure available in RadarView in Radar
Yoyo Holdingsyoyo-holdings.com—3 roles86Financial figure available in RadarView in Radar
Ahrefsahrefs.com—2 roles57—
Kolplanetkolplanet.com—2 roles——
Addllyaddlly.ai—1 roles——
Market Xcel Data Matrix Pvtxcelglobalpanel.com—1 roles—Financial figure available in RadarView in Radar
WeDevswedevs.com—1 roles85—
Ai Chataichat.com——50—
Easy-Peasy.AIeasy-peasy.ai————
Justbaatjustbaat.com——24Financial figure available in RadarView in Radar
Lifesightlifesight.io——110—
Lnk.Biolnk.bio——56—
Monicamonica.im————
Nugitnugit.co——23—
Swipe Pagesswipepages.com————
YCloudycloud.com————
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Marketing Software industry KPIs in Singapore

A few useful ratios bring the size of this ecosystem into perspective.

3 September 2026
Hiring participation4.8%

17 of 356 tracked companies have open roles.

Funding participation12.6%

45 of 356 tracked companies have a recorded round.

Top 3 funding share61.8%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2M

Midpoint of 37 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 61.8% of disclosed capital, while 87.4% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Singapore marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Singapore marketing software
$0$19.38M$38.76M$58.14M$77.52M2016: $5.22M20162017: $55.01K20172018: $3.48M20182019: $19.44M20192020: $60.92M20202021: $25.85M20212022: $68M20222023: $3.4M20232024: $17.25M20242025: $02025
View the numbers
Annual marketing software funding and company formation in Singapore
YearFunding (USD)FoundedRaising
2016$5.22M192
2017$55.01K271
2018$3.48M253
2019$19.44M354
2020$60.92M336
2021$25.85M207
2022$68M266
2023$3.4M362
2024$17.25M263
2025$0180
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Ficus Group28.3%
  • Wiz AI26.4%
  • SleekFlow7.1%
  • Other companies38.2%

Funding by stage

61 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel36 59.0%
Series A–B19 31.1%
Series C+ / PE2 3.3%
Grants, debt & other4 6.6%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B06/2022
Wiz AIwiz.ai$30M

Backed by Tiger Global Management and Yunqi Partners and others.

Series A01/2022
Wiz AIwiz.ai$20M

Backed by Hillhouse and Yunqi Partners and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Singapore; this is a checked implementation boundary, not evidence that filings are absent.; No reviewed exact national-ID connector has yet been qualified for Singapore; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Singapore companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

8 of the 356 companies on this page carry a measured traffic record (2.2%); these are the largest of those, by monthly visits. The median among them is 522,111 visits.

CompanyMonthly visitsAuthorityMobile
Ahrefsahrefs.com25,021,883738.3%
Lnk.Biolnk.bio3,280,4125160.3%
Easy-Peasy.AIeasy-peasy.ai1,114,1744859.5%
Fancapitalizefancapitalize.com845,757816.4%
TubeRankertuberanker.com198,4654348.9%
SMSLocalsmslocal.com71,6104162%
Telum Mediatelummedia.com58,694297.3%
Lifesightlifesight.io17,903320%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

29 of these companies (8.1%) publish at least one Android app — 34 apps in all, carrying 12.6M installs between them.

AppInstallsRatingStore category
Milieu SurveysMilieu5.3M4.5Lifestyle
Monica AI: Ultimate AI AssistMonica4.5M4.3Productivity
PartipostPartipost1.3M3.2Social
TTV Emotes for WhatsAppLnk.Bio486.8K4.5Entertainment
Class RushTitanDigitalMedia353.6K4.5Casual
Lnk.Bio - link in bioLnk.Bio211.6K4.6Tools
Atisfyre - Influencer\'s AppAtisfyre128.7K4.2Social
AnyCreatorCastingAsia54.7K2.8Social
Baya - Small Business WebsiteBaya50.4K3.7Productivity
InsightzClub: Earn CashInsightzClub40.1K—Lifestyle

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2025Q4).

SegmentAppsInstallsLeading appRelease trend
Marketingtech3412.6MMilieu Surveys 5.3M
Pr Tech71.7MPartipost 1.3M
Artificial Intelligence336.6KSleekFlow 25.2K
E-Commerce Enablers331.4Keyezon for business 6.2K
Agentic Ai225.2KSleekflow (Intune) 39

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 02022Q42023Q1: 22023Q1: 12023Q12023Q2: 12023Q2: 02023Q22023Q3: 12023Q3: 12023Q32024Q2: 12024Q2: 02024Q22024Q3: 12024Q3: 52024Q32024Q4: 12024Q4: 02024Q42025Q1: 12025Q1: 12025Q12025Q2: 12025Q2: 32025Q22025Q4: 12025Q4: 32025Q4

Darker bars are new releases, lighter bars apps updated. 32 of 34 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Singapore marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech346
Enterprise software297
Saas232
Artificial intelligence37
Consumer digital34
Marketplaces23
Global saas17
Commerce enablers14
Deep tech10
Lead generation9
Big data in advertising and marketing8
Website builders8

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

346companies
4.9%have hiring activity

17 companies hiring · $207.09M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription299
Advertising91
E-commerce - service59
Commission on transaction40
Fee-for-service14
Sponsorship6
Affiliate marketing5
E-commerce - product5
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 6 dated reports
Mergers & acquisitionsnumuworld.com ↗

Bettani Farms bought fellow plant-based businesses Hungry Planet, Numu and Stockeld Dreamery.

Funding roundssleekflow.io ↗

In Jun 2025, the Series A+ startup secured an additional funding round, bringing its total capital raised to USD $23.5 million.

Mergers & acquisitionsaipalette.com ↗

GlobalData, a leading data, insight, and technology company, has acquired Ai Palette, an AI-powered consumer insights platform, to enhance its ability to help Consumer Packaged Goods (CPG) brands predict trends and drive product innovation.

New productslifesight.io ↗

Recently, an agentic AI marketing intelligence agent named Mia has been developed by Lifesight.

Leadership movesmili.eu ↗

Pang’s appointment follows the recent addition of Gaurang Kotak as Chief Operating Officer

New productsaichat.com ↗

reAlpha Tech Corp. ... today announces that its subsidiary, AiChat Pte. Ltd. ("AiChat"), is launching its AI‑powered digital agents (the "AI Agents"), further enhancing its intelligent customer engagement capabilities.

Full recorded event mix

Top 5 categories among 10 recorded events in the 24-month window.

Leadership moves
4
New products
2
Mergers & acquisitions
2
Funding rounds
1
Contracts
1
3 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

3 tracked people moves

Milieu ↗
Gaurang Kotak

Appointment Chief Operating Officer

Milieu ↗
Cindy Pang

Appointment Chief Executive Officer

Milieu ↗
Daniel Ng

Appointment Regional Chief Revenue Officer

Product launches

Products, platforms and features in the recorded window

Lifesight ↗
Mia

AI marketing intelligence agent

Contract wins

1 recorded customer wins

Customer: Independent Media Agencies of Australia

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Bettani Farms→Numu ↗Completed2026-02-10Not stated in snapshot
realpha→Ai Chat ↗Announced2025-06-30Not stated in snapshot
globaldata→Ai Palette ↗Announced2025-03-14Not stated in snapshot
c5i→Analytic Edge ↗Completed2024-08-01Not stated in snapshot
toku→Ai Chat ↗Announced2024-04-23Not stated in snapshot
fe international→DotYeti ↗Completed2024-01-26Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

351 postings in the preceding 12 months. The full 813-posting snapshot covers 347 employers.

Expand panel +

Most advertised job titles

Software Engineer33
Senior/Staff C++ Software Engineer Leading Mnc/Up To 7.5K + Good Bonus16
Senior Embedded C++ Software Engineer Big Mnc/Up To 8K + Good Bonus15
Software Developer13
Senior Software Engineer13
Software Engineer (Up To S$3,400/Entry Level)6
0 internship postings

4 tracked postings mention remote work.

The seniority mix

351 postings specify a level.

unspecified
462
senior
185
manager
66
intern
46
entry
28
lead
26

Skills employers mention

Top skills across 813 tracked postings in the available jobs snapshot.

Java
228
Python
163
Javascript
145
Sql
100
Content Marketing
87
C#
80
Software Development
77
Git
68
Docker
68
Css
66
ADVERTISED PAY$223.8K/ year

Median across 357 postings with pay data, expressed in USD.

Salary by seniority

senior$129.5K/ year58 postings
manager$436.9K/ year34 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

221 founders and chief executives across 161 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

44 profiles with education records.

National University of Singapore (NUS)
15
Nanyang Technological University (NTU)
7
Harvard Business School
4
Harvard University
3
BITS Pilani
2
INSEAD
2
Imperial College London
2
Technische Universität Berlin
1

Prior employers

5 profiles with prior-work records.

Cisco
1
Boston Consulting Group
1
Paypal
1
Amazon
1
Google
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

UNDERSTAND THE LANDSCAPE

Marketing Software in Singapore: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Singapore in context

All landscapes ↗

Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon