Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED KINGDOM EDITION 2026

the United Kingdom’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in the United Kingdom. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of the United Kingdom
GB
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
MEET THE COMPANIES

Explore the United Kingdom’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Marketing Software company highlights in the United Kingdom, snapshot 30 August 2026
Company
Signal AIsignal-ai.com$267.7M154Financial figure available in RadarView in Radar
GWIgwi.com$220M171
Attestaskattest.com$147.1M126
InfoSuminfosum.com$93.21M32
IMImobileimimobile.com$78.49M1,114
11x11x.ai$76M4
Qubitqubit.com$74.83M126
Streetbeesstreetbees.com$72.68M139Financial figure available in RadarView in Radar
Dunnhumbydunnhumby.com10 roles2,305
imaginoimagino.com9 roles19
InFyndinfynd.com5 roles
Buyapowabuyapowa.com4 roles23
Horizon CDPhorizoncdp.com4 roles
Fosphafospha.com3 roles23
Quantzigquantzig.com3 roles6
proSapientprosapient.com3 roles67Financial figure available in RadarView in Radar
AttaPollattapoll.com2Financial figure available in RadarView in Radar
Brandwatchbrandwatch.com315
Cashbackcashback.co.uk
Celebruscelebrus.com132
Chatracechatrace.com
Datamarandatamaran.com23
Honeycombhoneycomb.tv113Financial figure available in RadarView in Radar
Mention Memention-me.com123Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Marketing Software industry KPIs in the United Kingdom

A few useful ratios bring the size of this ecosystem into perspective.

30 August 2026
Hiring participation1.6%

33 of 2,069 tracked companies have open roles.

Funding participation13.1%

271 of 2,069 tracked companies have a recorded round.

Top 3 funding share22.8%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.44M

Midpoint of 395 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 22.8% of disclosed capital, while 86.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United Kingdom marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United Kingdom marketing software
$0$119.5M$239.01M$358.51M$478.02M2016: $143.79M20162017: $148.89M20172018: $187.75M20182019: $185.36M20192020: $272.74M20202021: $262.58M20212022: $419.31M20222023: $115.04M20232024: $188.65M20242025: $249.64M2025
View the numbers
Annual marketing software funding and company formation in the United Kingdom
YearFunding (USD)FoundedRaising
2016$143.79M10434
2017$148.89M11036
2018$187.75M13433
2019$185.36M13147
2020$272.74M15136
2021$262.58M10639
2022$419.31M13750
2023$115.04M17527
2024$188.65M10630
2025$249.64M8117
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Signal AI9.6%
  • GWI7.9%
  • Attest5.3%
  • Other companies77.2%

Funding by stage

461 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel273 59.2%
Series A–B135 29.3%
Series C+ / PE10 2.2%
Grants, debt & other43 9.3%

Recent recorded rounds

Latest recorded rounds · USD
7 rounds

Swipe or scroll horizontally to browse.

Series A05/2026
Ethos $22.75M

Backed by Andreessen Horowitz and General Catalyst and others.

Series A05/2026
GEEIQ $6.8M

Backed by YFM Equity Partners and GFR Fund and others.

Seed04/2026
WholeSum $335K

Backed by Love Ventures and Beamline Accelerator.

Seed03/2026
VerbaFlo $7M

Backed by PI LABS and Haatch and others.

Seed03/2026
Peak $2M

Backed by Cogitent and CatcherVC and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B11/2024
11x11x.ai$50M

Backed by Andreessen Horowitz.

Series A07/2018
GWIgwi.com$40M

Backed by Stripes and Flatiron Health and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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GBP · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2024 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 11 reporting entities from 769 eligible matches.

Revenue in covered accounts£86.1m

Sum of reporting-entity revenue; not the United Kingdom market sales.

Net profit / loss£-3.6m

Combined result for the same cohort.

Aggregate net margin-4.2%

Combined net income ÷ combined revenue.

Median company revenue£0.2m

The middle covered reporting entity.

Profitable entities+36.4%

4 of 11 covered entities.

Top-five concentration+99.8%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2024 · 11 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

11 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED KINGDOM · INDUSTRY COHORTS

How does marketing software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United Kingdom companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

75 of the 2,069 companies on this page carry a measured traffic record (3.6%); these are the largest of those, by monthly visits. The median among them is 182,725 visits.

CompanyMonthly visitsAuthorityMobile
Prolificprolific.com24,185,2844867.7%
LifePointslifepointspanel.com10,609,0635086.9%
Small SEO Toolssmallseotools.com9,789,0857359.1%
Exponeaexponea.com9,159,8722992.1%
Tolunatoluna.com6,651,6235287.5%
Qmeeqmee.com4,187,3604293.8%
SmartSurveysmartsurvey.co.uk1,537,6434985.8%
Mention Memention-me.com1,106,2823286.1%
AnswerThePublicanswerthepublic.com1,094,0945523.6%
Silktidesilktide.com1,012,3473594.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

88 of these companies (4.3%) publish at least one Android app — 112 apps in all, carrying 58.7M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech11258.7MAttaPoll Surveys: Earn Money 23.3M
Loyalty Software87.7MCurious Cat: Paid Surveys 3.6M
Coupons And Deals24MQmee: Paid Survey Cash Rewards 3.6M
Customer Success Management3220.1KVypr 120.6K
Social Platforms3129.9KSwelly - Vote and compare 97.5K
Artificial Intelligence9122.1KZawa - formerly X-Design 105.1K
Pr Tech6105.2KDRIM for Influencers 86.7K
Chatbots397.6KOrimon 86

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 52023Q2: 12023Q22023Q3: 22023Q3: 12023Q32023Q4: 22023Q4: 22023Q42024Q1: 12024Q1: 22024Q12024Q2: 12024Q2: 12024Q22024Q3: 42024Q3: 22024Q32024Q4: 42024Q4: 82024Q42025Q1: 22025Q1: 92025Q12025Q2: 12025Q2: 22025Q22025Q3: 72025Q3: 152025Q32025Q4: 62025Q4: 92025Q42026Q1: 22026Q1: 242026Q1

Darker bars are new releases, lighter bars apps updated. 100 of 112 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United Kingdom marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech1,991
Enterprise software1,728
Saas1,450
Consumer digital166
Artificial intelligence159
Global saas84
Commerce enablers83
Marketplaces56
Lead generation56
Gtm software49
Deep tech41
Retail saas41

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

1991companies
1.6%have hiring activity

32 companies hiring · $2.74B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription1,728
Advertising482
E-commerce - service326
Commission on transaction173
Fee-for-service54
Affiliate marketing33
E-commerce - product27
Sponsorship18
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionssignal-ai.com ↗

Signal AI, a reputation and risk intelligence company, has acquired PR measurement platform Memo.

Funding roundsverbaflo.ai ↗

Verbaflo has raised $7 million in a seed round led by Pi Labs.

Funding roundsviral-loops.com ↗

EMERGE paid to the Seller cash consideration of $2.1M on closing of the Transaction.

Mergers & acquisitionsglassbox.com ↗

Komerz has acquired marketing consultancy Glassbox in a move aimed at integrating brand strategy, distribution infrastructure and sales measurement within a single platform.

Funding roundsmadewithintent.ai ↗

Now the company has raised £2.4m in an investment round led by NPIFII – PXN Equity Finance, which is managed by PXN Ventures as part of the Northern Powerhouse Investment Fund II.

Mergers & acquisitionssuperawesome.com ↗

London-based kid tech firm SuperAwesome announced it has acquired Los Angeles-based kids and family audio content company Starglow Media.

Funding roundslevellr.com ↗

Levellr, a London, UK–based AI insights platform helping brands and game studios understand and monitor Discord, next-generation communities, and user voice data, has raised $2.5 million in Seed funding.

Funding roundsdragonflyai.co ↗

Dragonfly AI, a London-based innovator in AI-powered creative testing, has announced a €5.7 million (£5 million) investment to further advance its neuroscience-led technology, which takes a ‘fundamentally different approach to AI’.

Funding roundsdataroid.com ↗

Istanbul-based Dataroid has closed a $6.6 million pre-Series A funding round led by the FinAI Venture Capital Fund of Tacirler Asset Management, with participation from the Tacirler Asset Management Future Impact Venture Capital Fund and Endeavor Catalyst.

Mergers & acquisitionsinfosum.com ↗

In this April, WPP Media bought Infosum, a data clean room startup.

Full recorded event mix

Top 10 categories among 247 recorded events in the 24-month window.

Leadership moves
56
Funding rounds
52
Mergers & acquisitions
40
New products
32
Earnings
30
Company announcements
8
Contracts
8
Job creation
6
Capital infusions
4
Layoffs
3
6 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

8 tracked people moves

Influencer ↗
Jenny Penich

Appointment Global Chief Marketing Officer

RealityMine ↗
Phil Miles

Appointment Chairman of the Board

Vypr ↗
Gary Bennion

Appointment Chief Product Officer

Toluna ↗
Tomer Weingarten

Departure Previously Vice President of Products

One iota ↗
Joe Till

Appointment Chief Executive Officer

Textmagic ↗
Getter Grünmann

Appointment Management Board member

Influencer ↗
Emily Eldridge

Appointment Director of Commerce

Influencer ↗
Anastasia Evans

Appointment VP of Growth

Product launches

Products, platforms and features in the recorded window

Datamaran ↗
Regulatory Monitoring solution

ESG compliance platform

Octopus ↗
Octopus Fleet

Fleet solutions

GWI ↗
Agent Spark

Insights agent

Mention Me ↗
AI Discovery IQ

AI Discovery Tool

Brandwatch ↗
Expanded Data and Content Coverage

Data coverage expansion

Brandwatch ↗
Ask Iris: Quick AI Chat Assistant

AI-powered chat assistant

InterLnkd ↗
AirMall

Inflight Digital Shopping Mall

Vypr ↗
Vypr Predict

Self-serve research platform

Contract wins

8 recorded customer wins

Pulsar ↗

Customer: brera holdings

Glassbox ↗

Customer: gokul agro resourcesFMCG

Brandwatch ↗

Customer: Lower Colorado River Authority (LCRA)Utilities

Celebrus ↗

Customer: major UK retail financial services institutionRetail financial services

Celebrus ↗

Customer: European bankBanking

Pulsar ↗

Customer: robinhoodFinancial Services

Workforce actions

2 companies with reported reductions

Hike ↗

100 rolesregulatory ban

Streetbees ↗

Scale not stated rolesbusiness downturn

Regulatory events

1 recorded events

Qubit ↗

approved as coverholderCanopius

Litigation

1 tracked suits

Company
zoominfo v 11x

deceptive trade practices, trademark infringement, misappropriation of goodwill, false advCivil ·

Earnings pulse

Reported company results in the recorded window.

6companies
28period observations
-2.0%median reported growth

Median across 20 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
wppInfoSum ↗Announced2026-04-17Not stated in snapshot
epic gamesSuperAwesome ↗Announced2026-04-17Not stated in snapshot
Signal AImemoAnnounced2026-04-02Not stated in snapshot
Signal AIkelp2026-03-26Not stated in snapshot
Signal AIsocial 3602026-03-26Not stated in snapshot
KomerzGlassbox ↗Announced2026-03-10Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

19 postings in the preceding 12 months. The full 239-posting snapshot covers 134 employers.

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Most advertised job titles

Software Engineer12
Senior Software Engineer12
Senior Software Developer3
Staff Software Engineer3
Senior Software Engineer (Rust) Scaling2
Global Technical Sales Manager Cloud Based Practice Management Software2
3 internship postings

15 tracked postings mention remote work.

The seniority mix

53 postings specify a level.

unspecified
186
senior
34
lead
9
manager
9
entry
1

Skills employers mention

Top skills across 239 tracked postings in the available jobs snapshot.

Software
98
Content Marketing
43
Pc
32
Systems
31
Hardware
17
Seo
14
Social Media
9
Digital Marketing
8
Salesforce
6
Infrastructure
6
ADVERTISED PAY$78.0K/ year

Median across 66 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

1,097 founders and chief executives across 814 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

153 profiles with education records.

University of Oxford
23
University of Cambridge
21
Imperial College London
14
London School of Economics and Political Science
13
King’s College London
10
University College London
10
University of Bristol
8
University of Warwick
7

Prior employers

21 profiles with prior-work records.

Goldman Sachs
5
Google
3
Uber
3
Morgan Stanley
3
McKinsey
3
Amazon
2
Microsoft
2
eBay
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Marketing Software in the United Kingdom: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 30 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon