Marketing Software Landscape of the United Kingdom
2,069 Marketing Software companies in the United Kingdom, in one picture: who is hiring, who is raising money, who founded them, where they are based and which skills employers want. Updated August 2026.
Who leads Marketing Software in the United Kingdom
The sector includes 2,069 companies, with 33 currently hiring and 247 having disclosed a funding round; the list highlights firms leading in hiring, funding, and overall size.
- 01
Dunnhumby10last posted Aug 2026
- 02
imagino9last posted May 2026
- 03
InFynd5last posted Aug 2026
- 04
Horizon CDP4last posted Jul 2026
- 05
Buyapowa4last posted Jun 2026
- 06
proSapient3last posted Apr 2026
- 07
Fospha3last posted Jan 2026
- 08
Quantzig3last posted Jul 2026
- 01
Signal AI$267.7MSeries E · Sep 2025
- 02
GWI$220MSeries B · Feb 2022
- 03
Attest$147.1MSeries B · Oct 2021
- 04
InfoSum$93.2MSeries B · Jan 2023
- 05
IMImobile$78.5MPost IPO · Apr 2020
- 06
11x$76MSeries B · Nov 2024
- 07
Qubit$74.8MSeries C · Feb 2016
- 08
Streetbees$72.7MSeries B · Aug 2024
- 01
- 02
- 03
AttaPoll$25.2Msnapshot Aug 2025
- 04
Mention Me$14.4Msnapshot Dec 2023
- 05
- 06
Textmagic$7.2Msnapshot Mar 2020
- 07
Honeycomb$5.9Msnapshot Dec 2018
- 01
- 02
- 03
Whalar152tracked employees
- 04
- 05
- 06
- 07
- 08
Relative Insight67tracked employees
- 01
Brandwatch17.6%68 tracked events
- 02
Datamaran10.9%42 tracked events
- 03
- 04
Vypr5.2%20 tracked events
- 05
- 06
Pulsar3.4%13 tracked events
- 07
Celebrus3.1%12 tracked events
- 08
Majestic3.1%12 tracked events
- 01
Small SEO Toolstop 50ksmallseotools.com
- 02
Tolunatop 50ktoluna.com
- 03
SmartSurveytop 50ksmartsurvey.co.uk
- 04
Cashbacktop 100kcashback.co.uk
- 05
Prolifictop 100kprolific.com
- 06
Chatracetop 100kchatrace.com
- 07
Snap Surveystop 500ksnapsurveys.com
- 08
forms.apptop 500kforms.app
See all 2,069 Marketing Software companies in the United Kingdom
Filter by funding, headcount, hiring and location, and export the list.
How the Marketing Software ecosystem in the United Kingdom grew, 2016–2025
Company formation peaked at 175 new firms in 2023, falling to 81 in 2025, showing the annual count of startups in the sector.
Where Marketing Software companies in the United Kingdom are based
The Marketing Software market map of the United Kingdom: what these companies actually do
Most firms develop enterprise technology and software, with subscription models used by 1,728 companies and advertising by 482.
The biggest kinds of Marketing Software company, by how many we track.
- Enterprise Tech1,991 companies · $2.7B raised · 32 hiring
- Enterprise Software1,728 companies · $2.5B raised · 28 hiring
- SaaS1,450 companies · $1.8B raised · 24 hiring
- Consumer Digital166 companies · $78.9M raised · 1 hiring
- Artificial Intelligence159 companies · $611.2M raised · 5 hiring
- Global SaaS84 companies · $209.7M raised
- Commerce Enablers83 companies · $263.9M raised · 3 hiring
- Marketplaces56 companies · $87.8M raised · 2 hiring
- Lead Generation56 companies · $79.4M raised · 1 hiring
- Gtm Software49 companies · $118.6M raised · 2 hiring
- Deep Tech41 companies · $133.9M raised · 1 hiring
- Retail SaaS41 companies · $127M raised · 2 hiring
Monetization
How Marketing Software companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Marketing Software in the United Kingdom
In the past two years, 247 corporate events were recorded, most commonly involving key personnel changes (56) and funding rounds (52).
- M&ASignal AI, a reputation and risk intelligence company, has acquired PR measurement platform Memo.2026-03-26
- FundingVerbaflo has raised $7 million in a seed round led by Pi Labs.2026-03-18
- FundingEMERGE paid to the Seller cash consideration of $2.1M on closing of the Transaction.2026-03-10
- M&AKomerz has acquired marketing consultancy Glassbox in a move aimed at integrating brand strategy, distribution infrastructure and sales measurement within a single platform.2026-03-10
- FundingNow the company has raised £2.4m in an investment round led by NPIFII – PXN Equity Finance, which is managed by PXN Ventures as part of the Northern Powerhouse Investment Fund II.2026-02-18
- M&ALondon-based kid tech firm SuperAwesome announced it has acquired Los Angeles-based kids and family audio content company Starglow Media.2026-02-17
- FundingLevellr, a London, UK–based AI insights platform helping brands and game studios understand and monitor Discord, next-generation communities, and user voice data, has raised $2.5 million in Seed funding.2026-01-30
- FundingDragonfly AI, a London-based innovator in AI-powered creative testing, has announced a €5.7 million (£5 million) investment to further advance its neuroscience-led technology, which takes a ‘fundamentally different approach to AI’.2026-01-28
- FundingIstanbul-based Dataroid has closed a $6.6 million pre-Series A funding round led by the FinAI Venture Capital Fund of Tacirler Asset Management, with participation from the Tacirler Asset Management Future Impact Venture Capital Fund and Endeavor Catalyst.2026-01-13
- M&AIn this April, WPP Media bought Infosum, a data clean room startup.2026-01-06
Mergers and acquisitions
Deals from the last 24 months where a Marketing Software company in the United Kingdom was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-04-17 | ||
| undisclosed | Announced | 2026-04-17 | ||
| undisclosed | Announced | 2026-04-02 | ||
| undisclosed | — | 2026-03-26 | ||
| undisclosed | — | 2026-03-26 | ||
| undisclosed | Announced | 2026-03-10 |
Who is listing, hiring leaders, launching and winning work
The detailed view breaks down leadership moves, product launches, and customer contract wins within the sector.
InfluencerJenny Penich · Appointment → Global Chief Marketing OfficerApr 2026
RealityMinePhil Miles · Appointment → Chairman of the BoardFeb 2026
One iotaJoe Till · Appointment → Chief Executive OfficerJan 2026
OctopusOctopus Fleet (Fleet solutions)Feb 2026
InterLnkdAirMall (Inflight Digital Shopping Mall)Nov 2025
Half of these companies grew revenue faster than -2.0%, half slower.
Who is building Marketing Software in the United Kingdom
Across 814 firms, 1,097 founders and CEOs were identified; Oxford, Cambridge, Imperial College, and LSE are the top alma maters, and Goldman Sachs, Google, and Uber are the most frequent prior employers.
Streetbees, ex-Future Thinking, ex-Yougov, University of Leeds, 2004
Ex-DataSift, DataSift, Assemble, Open Interactive. Longfield Secondary School 1990
Ex-Hewlett Packard Enterprise, Pixel Technologies, Cellular Magic · The Academic College of Tel-Aviv, Yaffo BA 2000
Board Member - Endeavor · Ex-Founder & CEO Upstream, Oxygen to Business, Grey Group · University of Warwick BA 1994, University of Oxford MPhil 1996
Ex- Knowledgent, ZS Associates, Altran technologies. CentraleSupelec MS 1996
ex- Tobii Technology AB, EUIF, Bank of Estonia. University of Tartu BA 2002, University of Oxford - Said Business School MBA 2007.
Pyramind, Co-Founder SuperAwesome, Ex-CEO Virtually Live, Swapit, WAYN.com, Carillion. University of Oxford 2001, CFA Institute 2006
Ex-Avocate Hardware. University of Cambridge MEng 2018
Currently VP EMEA at Attunity
- flagged as repeat founders7
- no repeat-founder flag928
- women101
- men893
Look up the people behind Marketing Software companies in the United Kingdom
Search founders, executives and operators by company, role and location.
Who funds Marketing Software in the United Kingdom
Since 2016, 461 funding rounds have been led by 480 investors, with an average round size of $1.4 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Mercuri | 15 | 3 | Sep 2025 |
| YFM Equity Partners | 10 | 8 | May 2026 |
| 24 Haymarket | 10 | 7 | Jan 2026 |
| Fuel Ventures | 9 | 8 | Jan 2026 |
| Europa | 9 | — | Mar 2021 |
| Y Combinator | 8 | 5 | Sep 2025 |
| Maven Capital Partners | 7 | 5 | Mar 2022 |
| Mercia | 7 | 5 | Apr 2023 |
| Blackfinch Ventures | 7 | 5 | Jun 2023 |
| Northern Powerhouse Investment Fund | 7 | 3 | Mar 2022 |
The typical round is $1.4M — half were bigger, half smaller.
The biggest Marketing Software funding rounds in the United Kingdom
The biggest disclosed round was GWI’s $180 million Series B, and ten large rounds are highlighted.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series B | $180M | Feb 2022 | Permira | |
| Series E | $165M | Sep 2025 | Battery Ventures, Mercuri | |
| Series B | $65M | Aug 2021 | Chrysalis | |
| Series B | $60M | Oct 2021 | New Enterprise Associates, Kismet Capital Group | |
| Series D | $50M | Dec 2021 | abrdn, Highland Europe, Redline Capital Management +4 more | |
| Series B | $50M | Nov 2024 | Andreessen Horowitz | |
| Series A | $48.8M | Mar 2020 | New Enterprise Associates | |
| Series C | $42M | Dec 2013 | Insight Partners, Scale Venture Partners, Upfront Ventures +4 more | |
| Series B | $41.1M | Oct 2020 | Lakestar, LocalGlobe, Atomico +2 more | |
| Series A | $40M | Jul 2018 | Stripes, Flatiron Health, SPINS +2 more |
76 venture rounds with a disclosed amount in the window.
Series A$22.8MMay 2026
Series A$6.8MMay 2026
Seed$335kApr 2026
Seed$7MMar 2026
Seed$2MMar 2026
Seed$1MMar 2026
Series A$3.3MFeb 2026
Marketing Software jobs in the United Kingdom: who is hiring and what they ask for
There were 19 job postings from 134 employers in the last year, with median pay of $78 k and top skill demands in software, content marketing, and hardware.
Demand
The Skills Employers Ask For
What Marketing Software employers in the United Kingdom put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- software98▼
- content marketing43▼
- pc32▼
- systems31▼
- hardware17▼
- seo14▼
- social media9▼
- digital marketing8▼
- salesforce6▲
- infrastructure6▲
- 12
- 12
- 3
- 3
- 2
- 2
60 Marketing Software-relevant internships in India were advertised over the same 12 months.
Track Marketing Software in the United Kingdom beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.