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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
programmatic advertising industry,
in focus.

The companies, capital and talent shaping programmatic advertising in the United States. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Programmatic Advertising Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Programmatic Advertising illustration
Companies tracked 991Programmatic Advertising ecosystem in the United States Disclosed funding $10.13B283 companies · all recorded rounds Companies hiring 58With open roles at the snapshot Tracked open roles 2124 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the United States’s programmatic advertising leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Programmatic Advertising company highlights in the United States, snapshot 31 August 2026
Company
MediaMathmediamath.com$610.38M—300—
Outbrainoutbrain.com$403.72M—136$1.3BFYFY2025 filing
Magnitemagnite.com$395.67M—911—
OpenWebopenweb.com$383M—330—
AppNexusappnexus.com$318.67M—925—
MadHivemadhive.com$307M—200—
Verveverve.com$293.1M—91—
Adknowledgeadknowledge.com$262M—330—
Taboolataboola.com—12 roles281Financial figure available in RadarView in Radar
The Trade Deskthetradedesk.com—11 roles3,115$2.9BFYFY2025 filing
Channel Factorychannelfactory.com—9 roles204—
Integral Ad Scienceintegralads.com—9 roles880—
PubMaticpubmatic.com—9 roles140$282.93MFYFY2025 filing
Cross Screen Mediacrossscreen.media—8 roles39—
Applike Groupapplike-group.com—7 roles198—
MNTNmountain.com—7 roles411Financial figure available in RadarView in Radar
AdMobgoogle.com——44,409$350.02BFYFY2024 filing
Bedrockbedrock.com——602—
CPAGripcpagrip.com————
CrowdGathercrowdgather.com——11Financial figure available in RadarView in Radar
Digital Turbinedigitalturbine.com——777$490.51MFYFY2025 filing
GumGumgumgum.com——400—
MarketGidmgid.com——700—
Rakuten Advertisingrakutenadvertising.com——936—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Programmatic Advertising industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation5.9%

58 of 991 tracked companies have open roles.

Funding participation30.9%

306 of 991 tracked companies have a recorded round.

Top 3 funding share13.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$4M

Midpoint of 214 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 13.9% of disclosed capital, while 69.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States programmatic advertising has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States programmatic advertising
$0$241.71M$483.43M$725.14M$966.86M2016: $564.96M20162017: $613.1M20172018: $541.93M20182019: $315.16M20192020: $73.05M20202021: $848.12M20212022: $565.95M20222023: $433.88M20232024: $124.92M20242025: $135.85M2025
View the numbers
Annual programmatic advertising funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$564.96M5936
2017$613.1M4725
2018$541.93M6022
2019$315.16M3623
2020$73.05M2914
2021$848.12M2615
2022$565.95M1713
2023$433.88M129
2024$124.92M69
2025$135.85M510
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • MediaMath6.0%
  • Outbrain4.0%
  • Magnite3.9%
  • Other companies86.1%

Funding by stage

260 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel90 34.6%
Series A–B87 33.5%
Series C+ / PE37 14.2%
Grants, debt & other46 17.7%

Recent recorded rounds

Latest recorded rounds · USD
3 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series E04/2022
Verveverve.com$150M

Backed by Kindred Capital and Lansdowne Partners and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 10 reporting entities from 21 eligible matches.

Revenue in covered accounts$7,567.0m

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss$106.3m

Combined result for the same cohort.

Aggregate net margin+1.4%

Combined net income ÷ combined revenue.

Median company revenue$417.4m

The middle covered reporting entity.

Profitable entities+50.0%

5 of 10 covered entities.

Top-five concentration+86.1%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 10 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

10 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does programmatic advertising compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

33 of the 991 companies on this page carry a measured traffic record (3.3%); these are the largest of those, by monthly visits. The median among them is 556,065 visits.

CompanyMonthly visitsAuthorityMobile
Taboolataboola.com102,683,1455387.6%
Outbrainoutbrain.com38,506,6584881.8%
Bideasebidease.com5,354,2263199.9%
MarketGidmgid.com5,326,2354179.6%
Rubicon Projectrubiconproject.com4,743,0763194.9%
BidMachinebidmachine.io4,047,8702599.9%
Zero Parallelzeroparallel.com2,606,6642099.8%
Traffic Haustraffichaus.com2,214,4742013.9%
MediaAlphamediaalpha.com2,055,2743867.8%
Integral Ad Scienceintegralads.com1,916,9364297.2%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

29 of these companies (2.9%) publish at least one Android app — 330 apps in all, carrying 348.6M installs between them.

AppInstallsRatingStore category
StartTaboola136.1M3.5Personalization
Wallpaper CarouselTaboola121.6M4.1Entertainment
Live lock screenTaboola32.4M2.2Entertainment
Live lock screenTaboola25.6M1.5Entertainment
LED Torch: FlashlightAdstxtmarket8.8M4.6Tools
Bingo Quest: Summer AdventureFGL7.8M4.7Board
MomentDigital Turbine6.8M3.6Lifestyle
Flash Alert Call SMSAdstxtmarket2.6M4.5Tools
Christmas Crush: Match 3 GamesFGL1.4M4.6Puzzle
LiveScore FootballAdstxtmarket873.5K4.6Sports

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Adtech327348.5MStart 136.1M
Marketingtech8315.7MWallpaper Carousel 121.6M
Tech For Digital Publishers7315.7MLive lock screen 32.4M
Gaming Tech1610MBingo Quest: Summer Adventure 7.8M
Mobile Advertising197.2MMoment 6.8M
Tech For Traditional Advertising3100.6KOctopus - Driver 56.4K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 22023Q2: 12023Q22023Q3: 22023Q3: 12023Q32023Q4: 22023Q4: 02023Q42024Q1: 52024Q1: 22024Q12024Q2: 22024Q2: 32024Q22024Q3: 42024Q3: 192024Q32024Q4: 62024Q4: 42024Q42025Q1: 62025Q1: 42025Q12025Q2: 22025Q2: 52025Q22025Q3: 62025Q3: 1152025Q32025Q4: 22025Q4: 82025Q42026Q1: 32026Q1: 652026Q1

Darker bars are new releases, lighter bars apps updated. 328 of 330 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States programmatic advertising market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech971
Enterprise software469
Saas237
Inc 500044
Marketplaces42
Anti fraud management36
Consumer digital27
Biometric access control19
Gaming19
Fintech18
Commerce enablers15
Deep tech14

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

971companies
6.0%have hiring activity

58 companies hiring · $10.12B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Advertising699
Subscription635
Commission on transaction424
E-commerce - service341
Affiliate marketing234
Fee-for-service26
Sponsorship23
E-commerce - product16
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsgoogle.com ↗

Intel CEO Li Bu Tan signed deals with Elon Musk’s Terafab and Google

Mergers & acquisitionsbedrock.com ↗

On Thursday, Corient announced the acquisition of Bedrock, adding the Geneva firm to a portfolio that already includes Stonehage Fleming.

Mergers & acquisitionsviantinc.com ↗

In 2024, Viant acquired IRIS.TV for $10 million to enhance its proprietary content classification capabilities.

Mergers & acquisitionsadsmovil.com ↗

Acquiring Adsmovil is a major step in our strategy to build the most complete, data-driven programmatic offering for clients in LatAm and around the world.

IPO activitythetradedesk.com ↗

The Trade Desk IPO'd in 2016 and has grown 890% since going public.

Funding roundsgetpolymorph.com ↗

Polymorph has raised a total funding of $500K over 1 round.

IPO activityliftoff.io ↗

the proposed IPO with plans to offer 25.4 million shares at an expected price range of $26 to $30, targeting proceeds of up to $762m and a valuation of $5.17bn.

Mergers & acquisitionsconsumable.com ↗

Radio.com and Mark Cuban’s interactive creator operating platform Fireside platform have been acquired by ad tech company Consumable Inc., which has plans to develop “a next-generation streaming platform designed for an AI-driven, creator-first media landscape.”

Funding roundsverve.com ↗

On February 4, 2026, Verve Group SE announced the successful placement of EUR 50 million in senior unsecured subsequent bonds, under its existing bond framework.

Funding roundsrunads.com ↗

Primary Wave has officially invested in RUN, a three‑year‑old music financing platform that says it’s already “deployed tens of millions of dollars in capital to hundreds of artists.”

Full recorded event mix

Top 10 categories among 1,744 recorded events in the 24-month window.

Leadership moves
303
New products
236
Company announcements
220
Earnings
217
Lawsuit
197
Contracts
152
Regulatory
124
Mergers & acquisitions
113
Job creation
44
Funding rounds
34
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

76 tracked people moves

OpenX ↗
Lior Charka

Appointment Vice President of Product

Sonal P

Promotion VP, Client Services across APAC

OpenX ↗
Joseph Worswick

Promotion Senior Vice President of Global Partnerships

OpenX ↗
Erika Loberg

Promotion Vice President of CTV and Curation

Tejinder Gill

Appointment Vice President for Southeast Asia and India

Giant Media ↗
Sherry Gantt

Appointment VP of strategic partnerships

Magnite ↗
David Day

Retirement Previously Chief Financial Officer

Melinda Zurich

Resignation Previously Top Communications Executive

Product launches

Products, platforms and features in the recorded window

AI Discover Program

AI chat ad monetization

Magnite ↗
buyer agent

AI-driven agent

Magnite ↗
SpringServe

Ad mediation platform

Koa Agents

AI advertising system

MediaAlpha ↗
MediaAlpha app

Auto Insurance Shopping App

Yahoo ↗
Scout

Search Engine

Rembrand ↗
AI Intelligence Suite for Spaceback

AI / Ad Creative Tools

PubMatic ↗
AI Insights

Ad tech platform feature

Workforce actions

4 companies with reported reductions

Yahoo ↗

1,700 rolesad tech underperformance

1.0% rolescost reduction

OpenX ↗

210 rolesbusiness downturn

PubMatic ↗

Scale not stated rolesgrowth areas

Regulatory events

5 recorded events

Yahoo ↗

no ruling on tax implicationsInternal Revenue Service

Kubient ↗

sentenced to one year and one day in prisonUS District Judge Jennifer L Rochon

Kubient ↗

chargedSEC

Yahoo ↗

approval pending

Litigation

20 tracked suits

Company
PubMatic investors v pubmatic

securities fraudClass Action · Filed

Company
Investors of The Trade Desk, Inc. v the trade desk

securities fraudClass Action ·

Earnings pulse

Reported company results in the recorded window.

15companies
199period observations
17.1%median reported growth

Median across 144 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
AdMob→vodafone ideaAnnounced2026-05-28Not stated in snapshot
AdMob→wazeAnnounced2026-05-02Not stated in snapshot
AdMob→wiz2026-04-24$32.0B
intel→AdMob ↗Announced2026-04-18Not stated in snapshot
Viant→tvision insightsAnnounced2026-04-18$40.0M
corient→Bedrock ↗Announced2026-04-16Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,610 postings in the preceding 12 months. The full 2,225-posting snapshot covers 99 employers.

Expand panel +

Most advertised job titles

Account Executive21
Sales Director15
Principal Ux Designer15
Senior Machine Learning Engineer12
Director, Product Management12
Chief Financial Officer11
0 internship postings

146 tracked postings mention remote work.

The seniority mix

1,060 postings specify a level.

unspecified
1,165
manager
624
senior
307
lead
71
intern
35
entry
23

Skills employers mention

Top skills across 2,225 tracked postings in the available jobs snapshot.

Salesforce
69
Sql
67
Python
52
Excel
49
Aws
31
Dashboards
28
Microsoft Office
26
Smart Contracts
26
Nodejs
24
Blockchain
23
ADVERTISED PAY$135.2K/ year

Median across 118 postings with pay data, expressed in USD.

Salary by seniority

manager$139.3K/ year40 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

566 founders and chief executives across 437 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

90 profiles with education records.

Massachusetts Institute of Technology
15
Stanford University
13
University of Pennsylvania
10
Harvard University
8
Cornell University
7
Tel Aviv University
5
The Wharton School
4
Yale University
4

Prior employers

29 profiles with prior-work records.

Google
9
Microsoft
6
Amazon
4
Cisco
4
Apple
4
Goldman Sachs
2
Facebook
2
Morgan Stanley
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Programmatic Advertising in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the United States in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon