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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
rental marketplaces industry,
in focus.

The companies, capital and talent shaping rental marketplaces in the United States. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Rental Marketplaces Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Rental Marketplaces illustration
Companies tracked 1,174Rental Marketplaces ecosystem in the United States Disclosed funding $24.81B209 companies · all recorded rounds Companies hiring 65With open roles at the snapshot Tracked open roles 2500 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the United States’s rental marketplaces leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Rental Marketplaces company highlights in the United States, snapshot 30 August 2026
Company
EquipmentShareequipmentshare.com$3.81B11 roles2,377$2.04BFYFY2025 filing
Airbnbairbnb.co.in$3.07B—6,907—
United Rentalsunitedrentals.com$2.07B11 roles—$3.69BFYFY2025 filing
Limeli.me$1.82B—386—
Cheggchegg.com$1.81B—771$376.91MFYFY2025 filing
Grovergrover.com$1.15B—131—
Birdbird.co$765M—428$244.66MFYFY2022 filing
Getaroundgetaround.com$763.02M—128—
Foley Equipmentfoleyeq.com—11 roles858—
Sunbelt Rentalssunbeltrentals.com—11 roles12,923—
National Trench Safetyntsafety.com—10 roles255—
Vacatiavacatia.com—10 roles39—
Enterpriseenterprise.com—9 roles5,800—
Herc Rentalshercrentals.com—9 roles1,203Financial figure available in RadarView in Radar
Evolveevolve.com——767—
HOLTholtcat.com——2,463—
Hawthorne Cathawthornecat.com——508—
Hyrecarhyrecar.com——76$1.44MFYFY2020 filing
Jurnyjurny.com——34Financial figure available in RadarView in Radar
LMP Motorslmpmotors.com——17$30.44MFYFY2020 filing
Rent Oneshoprentone.com——1Financial figure available in RadarView in Radar
Rent the Runwayrenttherunway.com——225Financial figure available in RadarView in Radar
Scoot Networksscoot.co——40—
VacationRentervacationrenter.com——13—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Rental Marketplaces industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

30 August 2026
Hiring participation5.5%

65 of 1,174 tracked companies have open roles.

Funding participation19.7%

231 of 1,174 tracked companies have a recorded round.

Top 3 funding share36.1%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$7M

Midpoint of 396 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 36.1% of disclosed capital, while 80.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States rental marketplaces has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States rental marketplaces
$0$1.42B$2.84B$4.26B$5.68B2016: $772.67M20162017: $460.18M20172018: $3.15B20182019: $4B20192020: $3.58B20202021: $4.98B20212022: $2.38B20222023: $710.94M20232024: $162.21M20242025: $223.89M2025
View the numbers
Annual rental marketplaces funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$772.67M9629
2017$460.18M7234
2018$3.15B8548
2019$4B9244
2020$3.58B7232
2021$4.98B7439
2022$2.38B3542
2023$710.94M3830
2024$162.21M159
2025$223.89M011
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • EquipmentShare15.3%
  • Airbnb12.4%
  • United Rentals8.4%
  • Other companies63.9%

Funding by stage

473 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel155 32.8%
Series A–B158 33.4%
Series C+ / PE66 14.0%
Grants, debt & other94 19.9%

Recent recorded rounds

Latest recorded rounds · USD
4 rounds

Swipe or scroll horizontally to browse.

Seed04/2026
WattEV —

Backed by Mission Critical Facilities International.

Series C02/2026
Kindred $85M

Backed by Index Ventures.

Series B02/2026
Kindred $40M

Backed by New Enterprise Associates and Dylan Field.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series E12/2015
Airbnbairbnb.co.in$1.5B

Backed by Tiger Global Management and General Atlantic and others.

Series D11/2021
Limeli.me$418M

Backed by ADFD and Fidelity Investments and others.

Series C07/2018
Limeli.me$335M

Backed by Google Ventures and Alphabet and others.

Series D07/2022
Limeli.me$310M

Backed by Bain Capital Ventures and Andreessen Horowitz and others.

Series D01/2019
Limeli.me$310M

Backed by Bain Capital and Andreessen Horowitz and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 3 reporting entities from 12 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 3 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 3 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

3 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does rental marketplaces compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

43 of the 1,174 companies on this page carry a measured traffic record (3.7%); these are the largest of those, by monthly visits. The median among them is 342,554 visits.

CompanyMonthly visitsAuthorityMobile
Vrbovrbo.com22,760,7127862.8%
Enterpriseenterprise.com16,542,6328274.4%
VitalSourcevitalsource.com7,458,6305923.7%
Airbnbairbnb.co.in6,209,3887067%
Cheggchegg.com4,304,3087028.5%
Nuulynuuly.com2,414,5664873%
Alamoalamo.com1,941,2126854.3%
Rent the Runwayrenttherunway.com1,761,6435568.5%
VacationRentervacationrenter.com1,380,0713270.9%
Getaroundgetaround.com1,363,5555771.3%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

140 of these companies (11.9%) publish at least one Android app — 176 apps in all, carrying 121.8M installs between them.

AppInstallsRatingStore category
Lime - #RideGreenLime32.7M4.9Travel & Local
Vrbo Vacation RentalsVrbo27M4.8Travel & Local
Bird — Ride ElectricBird14.5M4.8Travel & Local
Chegg Study - Homework HelperChegg10.5M3.2Education
GameFlyGameFly5.2M3.9Entertainment
Enterprise Car RentalEnterprise5.1M4.6Travel & Local
BookshelfVitalSource4.9M4.3Education
Getaround - car rentalGetaround2.6M3.1Travel & Local
ZipcarZipcar2.6M4Maps & Navigation
Worldpackers: Travel the WorldWorldpackers2.4M4.6Travel & Local

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q4–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Road Transport Tech8667MLime - #RideGreen 32.7M
Electric Vehicles4851MBird — Ride Electric 14.5M
Online Travel6545.8MVrbo Vacation Rentals 27M
Higher Education Tech315.4MChegg Study - Homework Helper 10.5M
K-12 Edtech25MBookshelf 4.9M
Consumer Electronics E-Commerce3860.2KGrover - rent tech flexibly 848.5K
B2B E-Commerce15394.8KSunbelt Rentals 263.5K
Manufacturing Tech18386.9KUnited Rentals – Rent & Manage 40K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 52023Q2: 12023Q22023Q3: 62023Q3: 12023Q32023Q4: 32023Q4: 52023Q42024Q1: 32024Q1: 32024Q12024Q2: 32024Q2: 22024Q22024Q3: 42024Q3: 92024Q32024Q4: 22024Q4: 62024Q42025Q1: 32025Q1: 22025Q12025Q2: 52025Q2: 72025Q22025Q3: 42025Q3: 82025Q32025Q4: 42025Q4: 112025Q42026Q1: 42026Q1: 242026Q1

Darker bars are new releases, lighter bars apps updated. 175 of 176 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States rental marketplaces market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital968
B2c e-commerce420
Marketplaces388
Shared mobility340
Alternative accommodation299
Gig employers274
Sharing economy271
Enterprise tech268
Green transport192
Electric two wheeler rentals100
B2c fashion e-commerce83
Subscription commerce64

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

968companies
4.0%have hiring activity

39 companies hiring · $14.52B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Commission on transaction842
E-commerce - service401
Renting / leasing352
Subscription344
Fee-for-service287
Advertising176
E-commerce - product152
Physical commerce71
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
IPO activitygrover.com ↗

Grover Jewells IPO price band was set at ₹88 per share. The company raised ₹33.83 crore from the book build issue, which was entirely a fresh issue of 38.44 lakh shares.

Funding roundstheguild.co ↗

Spacetech startup The Guild, formerly known as EtherealX, has raised $20.5 million in a Series A funding round led by TDK Ventures and BIG Capital.

IPO activityequipmentshare.com ↗

The initial public offering consisted of 30.5 million shares, with underwriters granted a 30-day option to purchase up to an additional $4.6 million shares, the company said.

Mergers & acquisitionsevolve.com ↗

Supreme Ventures says initial discussions are underway with Dolla Financial Services Limited aimed at the intended divestment of Evolve Loan Co’s loan portfolio and selected assets, to the company.

Funding roundstulu.io ↗

TULU, the world’s leading product access and usage platform providing residents with on-demand access to appliances, essentials, and lifestyle products, today announced an extension of its Series A funding round. The additional $17 million investment, co‑led by GreenSoil PropTech Ventures and existing investors Bosch Ventures and New Era Capital Partners, brings TULU’s total Series A funding to $37 million.

Mergers & acquisitionsunitedrentals.com ↗

United Rentals has confirmed the acquisition of the airline business and general rental of the Australian company Alfasi Hire, putting an end to several weeks of rumors in the industry.

Funding roundsgohopr.com ↗

Sydney-based functional drinks brand HOPR has raised more than $3 million in fresh funding from individual international investors, professional athletes and finance professionals...

Mergers & acquisitionsgetproperly.com ↗

Properly Investment Company Ltd. (the "Acquiror") announces that, on November 19, 2025, it acquired an aggregate of 6,791 common shares of Swiss Water Decaffeinated Coffee Inc. (TSX: SWP) ("Swiss Water" or the "Issuer") through the facilities of the Toronto Stock Exchange for total consideration of $30,239 CAD.

Mergers & acquisitionstryboxedup.com ↗

Atlanta-based BoxedUp’s CEO Donald Boone announced on his LinkedIn that his startup was acquired by Minneapolis-based Omni-View Software.

Funding roundswattev.com ↗

WattEV, the nation’s leader in heavy-duty freight electrification, is significantly expanding its electric truck charging network with three strategically located depots, backed by more than $24 million in grant funding from the State of California.

Full recorded event mix

Top 10 categories among 354 recorded events in the 24-month window.

Earnings
103
Company announcements
64
Mergers & acquisitions
43
Leadership moves
41
Funding rounds
18
New products
14
Layoffs
12
Asset acquisitions
11
Lawsuit
9
IPO activity
9
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

10 tracked people moves

Vinod Kannan

Appointment Chief Commercial Officer

Mr. Flannery

Appointment Executive Vice President and Chief Operating Officer

Dhiren Fonseca

Appointment Executive Chairman

Jurny ↗
Paul Tuscano

Appointment Strategic Board Advisor

William “Ted” Grace

Appointment Executive Vice President and Chief Financial Officer

Aaron Birnbaum

Promotion Previously Senior Vice President and Chief Operating Officer

DriveItAway ↗
James “JT” Taylor

Appointment Board Advisor

Evolve ↗
Simon Kennett

Appointment Chief Client Officer

Product launches

Products, platforms and features in the recorded window

Business Intelligence Agent

AI-powered Business Intelligence Agent

ChargerGoGo ↗
GoGoSpark AI platform

AI-powered business platform

Singapore-Palembang direct flight

Flight route

Manual Assist AI

AI-enabled application

Social media campaigns on Instagram, TikTok, Reddit

Marketing campaign

Personalized recommendations

AI-powered recommendation feature

Vivrelle ↗
AI Stylist

Feature

Feather ↗
Car Insurance

Auto insurance

Workforce actions

7 companies with reported reductions

Quixote ↗

70 rolescost reduction

Chegg ↗

388 rolesnew realities of AI

Skip ↗

Scale not stated rolescost reduction

Zipcar ↗

Scale not stated rolescost reduction

Vacasa ↗

3.0% rolescost reduction

Frontdesk ↗

200 rolesbusiness closure

Regulatory events

2 recorded events

Enterprise ↗

not obliged to launch public offerSecurities Market Commission (CMVM)

Autonomy ↗

investigating financial reportingFinancial Reporting Council (FRC)

Litigation

8 tracked suits

Company
federal trade commission v chegg

consumer cancellation process violationRegulatory · Settled

Company
chegg v google

antitrust violation related to AI-generated search overviewsAntitrust · Filed

Earnings pulse

Reported company results in the recorded window.

12companies
110period observations
7.6%median reported growth

Median across 82 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
United Rentals→RSC HoldingsPending2026-04-30$4.2B
Herc Rentals→h&e equipment servicesCompleted2026-01-27Not stated in snapshot
Dolla Financial Services→Evolve ↗Pending2025-12-31Not stated in snapshot
United Rentals→Alfasi HireAnnounced2025-12-09Not stated in snapshot
United Rentals→Alfasi Equipment HireAnnounced2025-12-04Not stated in snapshot
Properly→Swiss Water Decaffeinated CoffeeAnnounced2025-11-19Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

6,171 postings in the preceding 12 months. The full 7,977-posting snapshot covers 132 employers.

Expand panel +

Most advertised job titles

Equipment Associate311
Territory Account Manager167
Territory Account Managers160
Heavy Equipment Shop Technician (Mechanic)151
Yard Technician135
Heavy Equipment Field Technician (Mechanic)131
1 internship postings

92 tracked postings mention remote work.

The seniority mix

1,946 postings specify a level.

unspecified
6,031
manager
1,126
entry
289
senior
244
intern
190
lead
97

Skills employers mention

Top skills across 7,977 tracked postings in the available jobs snapshot.

Excel
126
Sql
91
Ios
53
Google Sheets
53
Pallet Jack
50
Microsoft Office
50
Push Cart
49
Cell Phone Applications
45
Python
42
Tableau
41
ADVERTISED PAY$49.9K/ year

Median across 694 postings with pay data, expressed in USD.

Salary by seniority

manager$79.1K/ year155 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

532 founders and chief executives across 422 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

59 profiles with education records.

Harvard University
11
University of California (Berkeley)
9
Harvard Business School
9
Stanford University
6
Cornell University
4
Columbia University
4
Duke University
2
Yale University
2

Prior employers

15 profiles with prior-work records.

Airbnb
3
Uber
3
McKinsey
3
Amazon
2
Microsoft
2
Goldman Sachs
1
Apple
1
eBay
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — the United States

Compare demand signals in the United States’s newsflow with the rental marketplaces categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-07-01 to 2026-07-01Against 2024-07-01 to 2025-07-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 the United States demand signals compared with mapped rental marketplaces supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Layoffs & income shocks ↗Spending Pressure85.027.8+57.2+57.7%
Tourism footfall ↗Demand Driver55.05.6+49.4+35.3%
Highways & expressways ↗Connectivity Build-Out45.027.8+17.2+23.5%
Airports & air links ↗Connectivity Build-Out15.05.6+9.4+23.9%
E-commerce & quick delivery ↗Channel Shift55.050.0+5.0+67.2%
Industrial parks & warehousing ↗Investment Build-Out35.050.0-15.0+28.1%
Housing & urban expansion ↗Demand Driver55.077.8-22.8+49.2%
Inflation & spending pressure ↗Spending Pressure55.077.8-22.8+18.9%
Consumer grievances & trust ↗Trust Friction75.0100.0-25.0+92.6%
Rail & metro connectivity ↗Connectivity Build-Out35.077.8-42.8+36.8%
Congestion & traffic friction ↗Access Friction40.0—No matching category—+2.5%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. the United States is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Maryland186.9

Congestion & traffic friction · Layoffs & income shocks · Highways & expressways

Tennessee142.4

Inflation & spending pressure · Layoffs & income shocks · Congestion & traffic friction

Connecticut141.7

Congestion & traffic friction · Layoffs & income shocks · Consumer grievances & trust

Colorado126.2

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Oregon119.4

Congestion & traffic friction · Layoffs & income shocks · Inflation & spending pressure

Arizona119.0

Inflation & spending pressure · Layoffs & income shocks · Congestion & traffic friction

Nebraska117.9

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Delaware111.4

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Arkansas111.2

Layoffs & income shocks · Congestion & traffic friction · Inflation & spending pressure

Wisconsin109.6

Congestion & traffic friction · Highways & expressways · Housing & urban expansion

Indiana105.4

Congestion & traffic friction · Layoffs & income shocks · Highways & expressways

North Carolina103.1

Congestion & traffic friction · Layoffs & income shocks · Inflation & spending pressure

Inside the leading signals

Open any signal for its quarterly history
SPENDING PRESSURELayoffs & income shocks+57.2percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

24.69mentions per 10,000 articles+57.7%share change vs prior year

Mapped rental marketplaces categories

  • Marketplaces388

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

091827362024Q3: 152024Q32024Q4: 142024Q42025Q1: 132025Q12025Q2: 192025Q22025Q3: 242025Q32025Q4: 312025Q42026Q1: 192026Q12026Q2: 242026Q2
View quarterly signal counts
Layoffs & income shocks in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3269215.79
2024Q4265714.98
2025Q1345713.81
2025Q2305519.17
2025Q3668724.54
2025Q4376131.16
2026Q1284319.69
2026Q2188524.49

Where this signal concentrates in the comparison geography

Tennessee44.9 / 10,000
Arkansas41.1 / 10,000
Iowa26.8 / 10,000
DEMAND DRIVERTourism footfall+49.4percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

6.68mentions per 10,000 articles+35.3%share change vs prior year

Mapped rental marketplaces categories

  • B2C Fashion E-Commerce83

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

0257102024Q3: 52024Q32024Q4: 42024Q42025Q1: 32025Q12025Q2: 62025Q22025Q3: 62025Q32025Q4: 72025Q42026Q1: 52026Q12026Q2: 82026Q2
View quarterly signal counts
Tourism footfall in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q38895.22
2024Q48844.98
2025Q19303.72
2025Q210396.52
2025Q318016.61
2025Q49347.74
2026Q17225.0
2026Q26508.44

Where this signal concentrates in the comparison geography

Oregon18.0 / 10,000
Delaware14.1 / 10,000
Kentucky14.0 / 10,000
CONNECTIVITY BUILD-OUTHighways & expressways+17.2percentile-point gap
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

6.8mentions per 10,000 articles+23.5%share change vs prior year

Mapped rental marketplaces categories

  • Marketplaces388

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

024792024Q3: 62024Q32024Q4: 62024Q42025Q1: 42025Q12025Q2: 52025Q22025Q3: 72025Q32025Q4: 52025Q42026Q1: 62026Q12026Q2: 72026Q2
View quarterly signal counts
Highways & expressways in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q310876.38
2024Q410716.04
2025Q110904.36
2025Q29235.79
2025Q319857.28
2025Q46315.23
2026Q19656.68
2026Q25977.76

Where this signal concentrates in the comparison geography

Nebraska31.2 / 10,000
Delaware16.1 / 10,000
Colorado15.9 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links+9.4percentile-point gap
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

0.86mentions per 10,000 articles+23.9%share change vs prior year

Mapped rental marketplaces categories

  • B2C Fashion E-Commerce83

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

001112024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 12025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 02026Q12026Q2: 02026Q2
View quarterly signal counts
Airports & air links in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31060.62
2024Q41090.61
2025Q11500.6
2025Q21621.02
2025Q32020.74
2025Q41321.09
2026Q11220.85
2026Q2740.96

Where this signal concentrates in the comparison geography

North Carolina1.5 / 10,000
CHANNEL SHIFTE-commerce & quick delivery+5.0percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

1.74mentions per 10,000 articles+67.2%share change vs prior year

Mapped rental marketplaces categories

  • B2C E-Commerce420
  • B2C Fashion E-Commerce83

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

011232024Q3: 02024Q32024Q4: 12024Q42025Q1: 02025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 22025Q42026Q1: 12026Q12026Q2: 12026Q2
View quarterly signal counts
E-commerce & quick delivery in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31600.94
2024Q42351.33
2025Q11830.73
2025Q22121.33
2025Q34391.61
2025Q42942.44
2026Q12281.58
2026Q21111.44

Where this signal concentrates in the comparison geography

Delaware4.7 / 10,000
Arizona4.0 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-15.0percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

2.18mentions per 10,000 articles+28.1%share change vs prior year

Mapped rental marketplaces categories

  • B2C E-Commerce420
  • B2C Fashion E-Commerce83

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012332024Q3: 12024Q32024Q4: 12024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 22025Q42026Q1: 22026Q12026Q2: 22026Q2
View quarterly signal counts
Industrial parks & warehousing in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32911.71
2024Q42911.64
2025Q14301.72
2025Q22781.74
2025Q34571.68
2025Q42942.44
2026Q14242.94
2026Q21662.16

Where this signal concentrates in the comparison geography

Arizona5.2 / 10,000
Indiana4.5 / 10,000
South Carolina3.8 / 10,000
DEMAND DRIVERHousing & urban expansion-22.8percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

5.09mentions per 10,000 articles+49.2%share change vs prior year

Mapped rental marketplaces categories

  • B2C E-Commerce420
  • Marketplaces388

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

023562024Q3: 32024Q32024Q4: 32024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 52025Q42026Q1: 52026Q12026Q2: 42026Q2
View quarterly signal counts
Housing & urban expansion in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q35133.01
2024Q45573.14
2025Q17523.01
2025Q27594.76
2025Q313454.94
2025Q46815.64
2026Q17455.16
2026Q23544.6

Where this signal concentrates in the comparison geography

Wisconsin13.4 / 10,000
Nevada9.2 / 10,000
South Carolina8.5 / 10,000
SPENDING PRESSUREInflation & spending pressure-22.8percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

34.66mentions per 10,000 articles+18.9%share change vs prior year

Mapped rental marketplaces categories

  • B2C E-Commerce420
  • Marketplaces388

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

0142943572024Q3: 272024Q32024Q4: 242024Q42025Q1: 212025Q12025Q2: 482025Q22025Q3: 292025Q32025Q4: 492025Q42026Q1: 302026Q12026Q2: 362026Q2
View quarterly signal counts
Inflation & spending pressure in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3466827.39
2024Q4428324.15
2025Q1536921.46
2025Q2775748.67
2025Q3807429.63
2025Q4601249.81
2026Q1442130.63
2026Q2279136.26

Where this signal concentrates in the comparison geography

Tennessee62.2 / 10,000
Arizona29.2 / 10,000
Utah24.6 / 10,000
TRUST FRICTIONConsumer grievances & trust-25.0percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

6.39mentions per 10,000 articles+92.6%share change vs prior year

Mapped rental marketplaces categories

  • Consumer Digital968

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

03710142024Q3: 42024Q32024Q4: 32024Q42025Q1: 22025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 52025Q42026Q1: 122026Q12026Q2: 62026Q2
View quarterly signal counts
Consumer grievances & trust in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q37004.11
2024Q45753.24
2025Q16742.69
2025Q25663.55
2025Q310583.88
2025Q46365.27
2026Q1174012.05
2026Q24966.44

Where this signal concentrates in the comparison geography

Connecticut15.8 / 10,000
Maryland12.9 / 10,000
Iowa10.8 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity-42.8percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

1.63mentions per 10,000 articles+36.8%share change vs prior year

Mapped rental marketplaces categories

  • B2C E-Commerce420
  • Marketplaces388

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

011222024Q3: 12024Q32024Q4: 12024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 12025Q42026Q1: 12026Q12026Q2: 12026Q2
View quarterly signal counts
Rail & metro connectivity in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32211.3
2024Q41851.04
2025Q12791.11
2025Q22181.37
2025Q34911.8
2025Q41831.52
2026Q12021.4
2026Q21261.64

Where this signal concentrates in the comparison geography

Arizona3.6 / 10,000
ACCESS FRICTIONCongestion & traffic friction—supply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

17.49mentions per 10,000 articles+2.5%share change vs prior year

Mapped rental marketplaces categories

This signal has no matching category in the page’s rental marketplaces market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 162024Q32024Q4: 202024Q42025Q1: 142025Q12025Q2: 182025Q22025Q3: 172025Q32025Q4: 202025Q42026Q1: 122026Q12026Q2: 222026Q2
View quarterly signal counts
Congestion & traffic friction in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3279016.37
2024Q4369720.85
2025Q1356214.23
2025Q2288118.08
2025Q3470517.27
2025Q4243320.16
2026Q1186012.88
2026Q2175122.75

Where this signal concentrates in the comparison geography

Maryland117.7 / 10,000
Connecticut59.8 / 10,000
Colorado53.2 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

the United States rental marketplaces coverage

Expand panel +
RESEARCH CONTEXT · 2019

Uniform Pricing in U.S. Retail Chains*

The Quarterly Journal of Economics

391 citations in the snapshot

RESEARCH CONTEXT · 2018

The Unequal Gains from Product Innovations: Evidence from the U.S. Retail Sector*

The Quarterly Journal of Economics

241 citations in the snapshot

RESEARCH CONTEXT · 2017

The Next-Generation U.S. Retail Electricity Market with Customers and Prosumers—A Bibliographical Survey

Energies

81 citations in the snapshot

RESEARCH CONTEXT · 2020

The Pass-Through of Minimum Wages into U.S. Retail Prices: Evidence from Supermarket Scanner Data

The Review of Economics and Statistics

71 citations in the snapshot

What is growing in this coverage

the United States coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
patent infringement394241923.3%
cyber liability254251152.2%
privacy policies20724963.0%
arbitration clause17022852.3%
ip litigation54772836.3%
antitrust investigations63587799.5%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
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Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Rental Marketplaces in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the United States in context

All landscapes ↗

Company ecosystem snapshot: 30 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
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