Radar · Industry landscape · the United States
Rental Marketplaces Landscape of the United States
1,174 Rental Marketplaces companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based and which skills employers want. Updated August 2026.
1,174companies tracked
$24.8Bdisclosed funding
65hiring right now
354events · 24 months
Who leads Rental Marketplaces in the United States
The sector includes 1,174 companies, with United Rentals, Foley Equipment and EquipmentShare leading hiring, and EquipmentShare, Airbnb and United Rentals receiving the most disclosed funding; 65 firms are hiring now and 209 have reported a funding round.
open roles
Hiring now
ranked by live open roles
- 01
United Rentals11last posted Jun 2026
- 02
Foley Equipment11last posted Jun 2026
- 03
EquipmentShare11last posted Jun 2026
- 04
Sunbelt Rentals11last posted Jun 2026
- 05
Vacatia10last posted Jul 2026
- 06
National Trench Safety10last posted May 2026
- 07
Enterprise9last posted Apr 2026
- 08
Herc Rentals9last posted Apr 2026
65 companies hiring · 0 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
- 01
- 02
Airbnb$3.1BConventional Debt · Apr 2020
- 03
- 04
Lime$1.8BSeries D · Jul 2022
- 05
Chegg$1.8BPost IPO · Aug 2020
- 06
Grover$1.2BSeries C · Jul 2024
- 07
Bird$765MSeries D · Aug 2021
- 08
Getaround$763MConventional Debt · Jan 2024
209 companies with disclosed rounds · $24.8B total
revenue
Revenue leaders
official filings first, else latest snapshot
- 01
- 02
LMP Motors$141.4MFY2019 filing
- 03
- 04
- 05
Rent the Runway$43.8MFY2024 filing
- 06
Jurny$1.2Msnapshot Dec 2023
- 07
Hyrecar$331kFY2021 filing
- 08
Rent One$255ksnapshot Dec 2022
9 companies with a revenue figure
headcount
Largest teams
ranked by tracked headcount
- 01
HOLT2,463tracked employees
- 02
- 03
- 04
- 05
- 06
Evolve767tracked employees
- 07
Hawthorne Cat508tracked employees
- 08
Wheeler467tracked employees
55 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
- 01
- 02
- 03
- 04
- 05
Scoot Networks6.2%35 tracked events
- 06
- 07
- 08
566 tracked events across 47 companies
web reach
Most-used apps
the sites in this sector the web visits most
- 01
Vrbotop 5kvrbo.com
- 02
- 03
- 04
Worldpackerstop 50kworldpackers.com
- 05
- 06
- 07
VacationRentertop 50kvacationrenter.com
- 08
427 companies here run a site with a measured audience · 93 of them sit inside the web’s top million
Radar
See all 1,174 Rental Marketplaces companies in the United States
Filter by funding, headcount, hiring and location, and export the list.
How the Rental Marketplaces ecosystem in the United States grew, 2016–2025
Company formation peaked at 96 new firms in 2016 and fell to zero in 2025, illustrating the yearly founding pattern.
Companies founded / year
new Rental Marketplaces companies in the United States
20162025
peak 96 in 2016
Companies raising / year
with a disclosed round that year
20162025
peak 48 in 2018
Disclosed funding / year
sum of disclosed rounds (USD)
20162025
peak $5B in 2021
Where Rental Marketplaces companies in the United States are based
Hub 01
New York City
90 Rental Marketplaces companies
26% of the Rental Marketplaces companies across these hubs
90companies
$1.1Bdisclosed funding
4hiring now
Hub 02
San Francisco
68 Rental Marketplaces companies
20% of the Rental Marketplaces companies across these hubs
68companies
$7.2Bdisclosed funding
4hiring now
Hub 03
Los Angeles
58 Rental Marketplaces companies
17% of the Rental Marketplaces companies across these hubs
58companies
$1Bdisclosed funding
4hiring now
Hub 04
Austin
30 Rental Marketplaces companies
9% of the Rental Marketplaces companies across these hubs
30companies
$995.9Mdisclosed funding
2hiring now
generated artwork
Hub 05
Chicago
27 Rental Marketplaces companies
8% of the Rental Marketplaces companies across these hubs
27companies
$35.5Mdisclosed funding
2hiring now
Hub 06
Miami
25 Rental Marketplaces companies
7% of the Rental Marketplaces companies across these hubs
25companies
$2.4Bdisclosed funding
2hiring now
Hub 07
Atlanta
22 Rental Marketplaces companies
6% of the Rental Marketplaces companies across these hubs
22companies
$38.1Mdisclosed funding
Hub 08
Seattle
21 Rental Marketplaces companies
6% of the Rental Marketplaces companies across these hubs
21companies
$45.9Mdisclosed funding
The Rental Marketplaces market map of the United States: what these companies actually do
Most firms develop consumer digital products (968) and use transaction commissions (842) as their primary revenue model, followed by e‑commerce services and renting/leasing.
The biggest kinds of Rental Marketplaces company, by how many we track.
Sub-vertical 01
Consumer Digital
968 companies
968companies
$14.5Braised
39hiring
Sub-vertical 02
B2C E-Commerce
420 companies
420companies
$3.8Braised
20hiring
Sub-vertical 03
Marketplaces
388 companies
388companies
$12.7Braised
24hiring
Sub-vertical 04
Shared Mobility
340 companies
340companies
$5.8Braised
11hiring
Sub-vertical 05
Alternative Accommodation
299 companies
299companies
$3.9Braised
14hiring
Sub-vertical 06
Gig Employers
274 companies
274companies
$4.4Braised
12hiring
Sub-vertical 07
Sharing Economy
271 companies
271companies
$4.6Braised
14hiring
Sub-vertical 08
Enterprise Tech
268 companies
268companies
$9Braised
33hiring
- Consumer Digital968 companies · $14.5B raised · 39 hiring
- B2C E-Commerce420 companies · $3.8B raised · 20 hiring
- Marketplaces388 companies · $12.7B raised · 24 hiring
- Shared Mobility340 companies · $5.8B raised · 11 hiring
- Alternative Accommodation299 companies · $3.9B raised · 14 hiring
- Gig Employers274 companies · $4.4B raised · 12 hiring
- Sharing Economy271 companies · $4.6B raised · 14 hiring
- Enterprise Tech268 companies · $9B raised · 33 hiring
- Green Transport192 companies · $4.5B raised · 5 hiring
- Electric Two Wheeler Rentals100 companies · $1.6B raised · 3 hiring
- B2C Fashion E-Commerce83 companies · $914.6M raised · 6 hiring
- Subscription Commerce64 companies · $1.2B raised · 3 hiring
Monetization
How Rental Marketplaces companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Commission on Transaction842
E-Commerce - Service401
Renting / Leasing352
Subscription344
Fee-For-Service287
Advertising176
E-Commerce - Product152
Physical Commerce71
Funding, M&A and the deals moving Rental Marketplaces in the United States
Earnings 103Announcement 64M&A 43Leadership 41Funding 18Product 14Layoffs 12Assets 11Lawsuit 9IPO 9
- IPOGrover Jewells IPO price band was set at ₹88 per share. The company raised ₹33.83 crore from the book build issue, which was entirely a fresh issue of 38.44 lakh shares.2026-02-09
- FundingSpacetech startup The Guild, formerly known as EtherealX, has raised $20.5 million in a Series A funding round led by TDK Ventures and BIG Capital.2026-01-28
- IPOThe initial public offering consisted of 30.5 million shares, with underwriters granted a 30-day option to purchase up to an additional $4.6 million shares, the company said.2026-01-26
- M&ASupreme Ventures says initial discussions are underway with Dolla Financial Services Limited aimed at the intended divestment of Evolve Loan Co’s loan portfolio and selected assets, to the company.2025-12-31
- FundingTULU, the world’s leading product access and usage platform providing residents with on-demand access to appliances, essentials, and lifestyle products, today announced an extension of its Series A funding round. The additional $17 million investment, co‑led by GreenSoil PropTech Ventures and existing investors Bosch Ventures and New Era Capital Partners, brings TULU’s total Series A funding to $37 million.2025-12-26
- M&AUnited Rentals has confirmed the acquisition of the airline business and general rental of the Australian company Alfasi Hire, putting an end to several weeks of rumors in the industry.2025-12-10
- FundingSydney-based functional drinks brand HOPR has raised more than $3 million in fresh funding from individual international investors, professional athletes and finance professionals...2025-11-21
- M&AProperly Investment Company Ltd. (the "Acquiror") announces that, on November 19, 2025, it acquired an aggregate of 6,791 common shares of Swiss Water Decaffeinated Coffee Inc. (TSX: SWP) ("Swiss Water" or the "Issuer") through the facilities of the Toronto Stock Exchange for total consideration of $30,239 CAD.2025-11-19
- M&AAtlanta-based BoxedUp’s CEO Donald Boone announced on his LinkedIn that his startup was acquired by Minneapolis-based Omni-View Software.2025-11-14
- FundingWattEV, the nation’s leader in heavy-duty freight electrification, is significantly expanding its electric truck charging network with three strategically located depots, backed by more than $24 million in grant funding from the State of California.2025-07-16
Mergers and acquisitions
Deals from the last 24 months where a Rental Marketplaces company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| RSC Holdings | $4.2B | Pending | 2026-04-30 | |
| undisclosed | Completed | 2026-01-27 | ||
| undisclosed | Pending | 2025-12-31 | ||
| Alfasi Hire | undisclosed | Announced | 2025-12-09 | |
| Alfasi Equipment Hire | undisclosed | Announced | 2025-12-04 | |
| undisclosed | Announced | 2025-11-19 |
Who is listing, hiring leaders, launching and winning work
This section details IPO filings, leadership changes, product launches and contract wins for companies in the sector.
IPO pipeline
7 companies listed or filing · last 24 months
EnvoyIPO · Nasdaq Capital Market · EVOY · 1 reportFeb 2025
Leadership moves
10 tracked people moves · last 12 months
DriveItAwayJames “JT” Taylor · Appointment → Board AdvisorNov 2025
Product launches
tracked launches · last 12 months
ChargerGoGoGoGoSpark AI platform (AI-powered business platform)Jan 2026
VivrelleAI StylistSep 2025
FeatherCar Insurance (Auto insurance)Sep 2025
Contract wins
3 customer wins · last 24 months
Wheelswon zurich north americaOct 2024
Workforce actions
7 companies cutting roles · last 24 months
Quixote~70 roles reported · cost reductionApr 2026
Skipscale undisclosed · cost reductionApr 2026
Zipcarscale undisclosed · cost reductionMar 2026
Vacasa~3% of workforce reported · cost reductionAug 2025
Frontdesk~200 roles reported · business closureDec 2024
Regulatory & litigation
2 regulatory events · 8 tracked suits · 24 months
Autonomyinvestigating financial reporting — Financial Reporting Council (FRC)Aug 2025
- federal trade commission v cheggconsumer cancellation process violation · SettledSep 2025
- chegg v googleantitrust violation related to AI-generated search overviews · FiledSep 2025
Earnings pulse
companies reporting results · last 24 months
12 companies reporting110 company-quarters trackedbeat 20miss 17in line 4
Half of these companies grew revenue faster than +7.6%, half slower.
Who is building Rental Marketplaces in the United States
There are 532 founders and CEOs across 422 firms; Harvard University appears 11 times among alumni, and former employers include Airbnb, Uber and McKinsey, each cited three times.
Founders and chief executives12 of 532, from the best-funded companies on this page
Ex-Kinzon Capital, Tencent, NORICT Beijing, IBM. University of California Berkeley, Haas School of Business MBA 2005
Ex-Yahoo!, CNET Networks
Getaround, ex-Wingsforcats, ex-Appjet, Gunn HIgh School, 2008
Ideator, Northern Nights Music Festival, ex-Founder Generation SF, FUTR, Heighten, Morgan Stanley, Filmzu. University of California BS 2006…
Vacasa, ex-Rented Com, ex-Interhome, MIP Politecnico di Milano, 2005
repeat founder
Autonomy, Fair.com, Pricelock, TrueCar, ex-Build-to-Order, Direct Ventures, Advertise.com, CarsDirect.com, Vision, Dental Advantage…
repeat founder
Ex-Initialized Capital · Yale University BA 2005, Harvard Business School MBA 2009
Kiva, Webb Investment Network, Kamet Venture, DogHero. University of Michigan MBA 1994
Co-Founder KYTE, ex-Founder First Calling, BMW Group, Harvard Innovation Labs. Technical University of Munich BSc 2014, MSC 2016
Where the founders studied
alma mater on record for 59 of 532 founders
Harvard University11
University of California (Berkeley)9
Harvard Business School9
Stanford University6
Cornell University4
Columbia University4
Duke University2
Yale University2
Where they worked before
a previous employer on record for 15 of 532 founders
Airbnb3
Uber3
McKinsey3
Amazon2
Microsoft2
Goldman Sachs1
Apple1
eBay1
Founders flagged as repeat founders
of 448 founders with a profile on this page
5
carry a repeat-founder flag
- flagged as repeat founders5
- no repeat-founder flag443
Radar
Look up the people behind Rental Marketplaces companies in the United States
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Who funds Rental Marketplaces in the United States
Since 2016, 473 funding rounds have been logged from 675 investors, with a typical round size of $7 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Spark Capital | 9 | 4 | Jun 2020 |
| Andreessen Horowitz | 9 | 4 | Dec 2022 |
| Techstars | 8 | 5 | Jan 2023 |
| Fidelity Investments | 8 | 4 | Nov 2021 |
| Bain Capital Ventures | 8 | 4 | Jul 2022 |
| Y Combinator | 7 | 3 | Mar 2022 |
| Altos Ventures Management | 7 | 2 | Jun 2021 |
| Valor Equity Partners | 6 | 3 | Nov 2022 |
| Allen & Company | 6 | 2 | Feb 2020 |
| Google Ventures | 6 | 2 | Jul 2022 |
Stage mix · rounds since 2016
Seed & Angel155
Series A–B158
Series C+ / PE66
Grants, debt & other94
The typical round is $7M — half were bigger, half smaller.
The biggest Rental Marketplaces funding rounds in the United States
The biggest disclosed round is Airbnb’s $1.5 billion Series E, and ten large rounds are highlighted.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Emega-round | $1.5B | Dec 2015 | Tiger Global Management, General Atlantic, Hillhouse +1 more | |
| Series Emega-round | $1B | Apr 2020 | Silver Lake, Sixth Street, BlackRock +3 more | |
| Series Dmega-round | $500M | Feb 2022 | Saluda Grade | |
| Series Amega-round | $450M | Apr 2014 | TPG, Dragoneer Investment Group, T. Rowe Price +1 more | |
| Series Dmega-round | $418M | Nov 2021 | ADFD, Fidelity Investments, Uber +1 more | |
| Series Cmega-round | $335M | Jul 2018 | Google Ventures, Alphabet, Uber +9 more | |
| Series Cmega-round | $319M | Oct 2019 | Silver Lake, NewSpring, Level Equity +1 more | |
| Series Dmega-round | $310M | Jul 2022 | Bain Capital Ventures, Andreessen Horowitz, Fidelity Ventures +2 more | |
| Series Dmega-round | $310M | Jan 2019 | Bain Capital, Andreessen Horowitz, Google Ventures +14 more | |
| Series Dmega-round | $300M | Aug 2018 | Toyota Motor, Rodrigo Sepulveda Schulz, SoftBank Vision Fund |
Venture round sizes · 2023–2025
<$1M13
$1–10M17
$10–50M11
$50–250M5
>$250M1
47 venture rounds with a disclosed amount in the window.
Fresh cheques · last 6 months
Series A$115kApr 2026
SeedundisclosedApr 2026
Series C$85MFeb 2026
Rental Marketplaces jobs in the United States: who is hiring and what they ask for
132 employers posted 6,171 jobs in the last year; common skill requirements include Excel, SQL, iOS and pallet‑jack operation, with a median advertised salary of $50 k per year.
6,171postings · last 12 months
7,977postings tracked overall
132employers advertising
$50kmedian advertised salary/yr (n=694)
Demand
The Skills Employers Ask For
What Rental Marketplaces employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- excel126▲
- sql91▲
- ios53▲
- google sheets53▲
- pallet jack50▲
- microsoft office50▲
- push cart49▼
- cell phone applications45▼
- python42▲
- tableau41▲
What level are these roles?
Entry289
Intern190
Senior244
Lead97
Manager1,126
What they pay, by level
- Manager$79k/yr (n=155)
Most advertised titles
- 311
- 167
- 160
- 151
- 135
- 131
Keep going
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About this data: built from Fliar's company, founder, funding, hiring and jobs trackers, covering the United States. Counts are of companies we track, not of every company that exists. Updated August 2026.
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