Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE BRAZIL EDITION 2026

Brazil’s
retail industry,
in focus.

The companies, capital and talent shaping retail in Brazil. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Retail Industry Landscape of Brazil
BR
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Retail illustration
MEET THE COMPANIES

Explore Brazil’s retail leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Retail company highlights in Brazil, snapshot 6 August 2026
Company
Nuvemshopnuvemshop.com.br$632M—802—
Facilyfaci.ly$501M—1,078—
Olistolist.com$314.39M—1,137—
MadeiraMadeiramadeiramadeira.com.br$300M—2,042—
Dafitidafiti.com.br$260.75M—2,928—
Submarinosubmarino.com.br$105.6M—126—
Inventainventa.shop$80.46M—317—
Cayenacayena.com$76M—160—
Molde.memolde.me—6 roles16—
Cadiveustore.cadiveu.com—5 roles——
Pradosupermercadosloja.pradosupermercados.com.br—4 roles——
BEYOUNGbeyoung.com.br—3 roles110—
Cremmecremme.com.br—3 roles47—
HR Techhrtech.com.br—3 roles——
METRO BRAZILmetrobrazil.com—3 roles——
Mr Catmrcat.com.br—3 roles836—
Americanasamericanas.com.br——165—
C&Acea.com.br————
Casas Bahiacasasbahia.com.br————
Cia. Heringciahering.com.br——5,353Financial figure available in RadarView in Radar
Cobasicobasi.com.br——6,000—
EBANXebanx.com——1,200—
Lojas Rennerlojasrenner.com.br——26,233Financial figure available in RadarView in Radar
Magazine Luizamagazineluiza.com.br——37,678Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Retail industry KPIs in Brazil

A few useful ratios bring the size of this ecosystem into perspective.

6 August 2026
Hiring participation4.1%

85 of 2,092 tracked companies have open roles.

Funding participation9.0%

188 of 2,092 tracked companies have a recorded round.

Top 3 funding share48.2%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.44M

Midpoint of 159 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 48.2% of disclosed capital, while 91.0% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Brazil retail has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Brazil retail
$0$454.75M$909.5M$1.36B$1.82B2016: $36.48M20162017: $40.39M20172018: $21.41M20182019: $163.27M20192020: $113.66M20202021: $1.6B20212022: $190.77M20222023: $113.18M20232024: $69.18M20242025: $68.49M2025
View the numbers
Annual retail funding and company formation in Brazil
YearFunding (USD)FoundedRaising
2016$36.48M1108
2017$40.39M1087
2018$21.41M1219
2019$163.27M1423
2020$113.66M15310
2021$1.6B12225
2022$190.77M6336
2023$113.18M4924
2024$69.18M3211
2025$68.49M79
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Nuvemshop21.0%
  • Facily16.7%
  • Olist10.5%
  • Other companies51.8%

Funding by stage

211 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel127 60.2%
Series A–B63 29.9%
Series C+ / PE18 8.5%
Grants, debt & other3 1.4%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Seed03/2026
BackChannel $4.8M

Backed by Sunna and Positive Ventures and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series D11/2021
Facilyfaci.ly$250M

Backed by Citius and Tru Arrow Partners and others.

Series E12/2021
Olistolist.com$186M

Backed by Wellington and Corton Capital and others.

Series D12/2021
Facilyfaci.ly$135M

Backed by Prosus and Goodwater Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

No reviewed exact national-ID connector maps Brazil company identities to the configured global filings table.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Brazil companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

89 of the 2,093 companies on this page carry a measured traffic record (4.3%); these are the largest of those, by monthly visits. The median among them is 392,943 visits.

CompanyMonthly visitsAuthorityMobile
olx brazilolx.com.br49,791,6578857.9%
Magazine Luizamagazineluiza.com.br36,349,8927970.5%
KaBuM!kabum.com.br19,220,7607553.8%
Casas Bahiacasasbahia.com.br13,488,4338370.9%
EBANXebanx.com8,375,9444588.7%
enjoeienjoei.com.br6,823,9965761.3%
Pelandopelando.com.br6,739,3694461%
Lojas Rennerlojasrenner.com.br6,412,8106365.2%
Compras Paraguaicomprasparaguai.com.br4,506,5244953.5%
Dafitidafiti.com.br4,051,5235967.1%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

447 of these companies (21.4%) publish at least one Android app — 1,725 apps in all, carrying 880.6M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Retail Chains38254.4MCasas Bahia: Compras Online 93.6M
Horizontal E-Commerce44218.7MOLX: Compras Online e Vendas 156.1M
B2C E-Commerce7166MPernambucanas 9.1M
Coupons And Deals57105.1MMéliuz: Cashback e Nota Fiscal 36M
Fashion Tech55102.3MDafiti 6\/6: Presentes com Amor 46.7M
Consumer Electronics E-Commerce1345MZoom: Descontos e Cashback 37.1M
Beauty Tech80234.1MBeleza na Web: Cosméticos 12.4M
E-Commerce Enablers14431.8MTon: maquininha, tap e conta 18.8M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 102023Q2: 182023Q22023Q3: 322023Q3: 342023Q32023Q4: 192023Q4: 322023Q42024Q1: 182024Q1: 122024Q12024Q2: 562024Q2: 162024Q22024Q3: 582024Q3: 372024Q32024Q4: 852024Q4: 262024Q42025Q1: 592025Q1: 322025Q12025Q2: 832025Q2: 442025Q22025Q3: 872025Q3: 1142025Q32025Q4: 672025Q4: 5202025Q42026Q1: 642026Q1: 2812026Q1

Darker bars are new releases, lighter bars apps updated. 958 of 1,725 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Brazil retail market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital887
B2c e-commerce755
Enterprise tech583
Enterprise software372
Commerce enablers367
Internet first brands233
B2c fashion e-commerce233
Saas218
Marketplaces205
Retail saas194
Internet first fashion brands137
E-commerce saas125

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

887companies
3.0%have hiring activity

27 companies hiring · $1.64B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product1,051
Subscription699
E-commerce - service655
Commission on transaction449
Advertising291
Physical commerce175
Fee-for-service157
Sponsorship10
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionscobasi.com.br ↗

The merger between Petz and Cobasi , one of the most complex cases on the recent agenda of the Administrative Council of Economic Defense (Cade), received the approval of the agency in December 2025, almost a year and a half after its announcement, after facing a strong resistance from rivals like Petlove.

Mergers & acquisitionspetz.com.br ↗

Union Pet, a company resulting from the merger between Petz and Cobasi, will today (23) make payment of the cash portion to the shareholders of Petz, totaling R$ 320.78 million.

IPO activityriachuelo.com.br ↗

The market is awaiting follow-on offerings from companies such as Pague Menos , Copasa, Tenda, Moura Dubeux, Banco Pine and, according to NeoFeed , Riachuelo .

Mergers & acquisitionsarado.com.br ↗

The union between Arado, a small-scale fruit-based mining company, and Frexco, a startup from the same segment that provides fresh products to restaurants in the state of São Paulo, aims to accelerate, through high technology, the transformation of the fresh food chain in Brazil and expand the supply of efficient solutions for restaurants and retailers.

Mergers & acquisitionsamaro.com ↗

OpenEvidence announced today its acquisition of Amaro, an AI-native advertising company founded by Kush Khosla and Sauren Khosla and backed by Google Ventures and Greycroft.

Mergers & acquisitionscariuma.com ↗

The Azzas 2154 group is in the final stage of negotiating the purchase of Cariuma, a sustainable tennis brand founded by two former executives of Arezzo, David Python and Fernando Porto.

Funding roundssmarket.com.br ↗

the group, which brings together founders of startups that have been acquired by other companies recently, will jointly dock R$ 5 million, divided into cheques of about R$ 200,000, in up to 15 Brazilian beginners businesses.

Mergers & acquisitionsshipay.com.br ↗

The owner of the Brazilian stock exchange is acquiring 62% of fintech for R$ 37 million.

Funding roundsquerodobra.com.br ↗

Food and beverage company DOBRA has raised Rs 1.5 crore in its initial funding round, which was spearheaded by the D2C Insider Super Angels Fund.

Mergers & acquisitionsolist.com ↗

On Monday, 4, the tool platform for SME Olist announces the purchase of fintech credit Flip after nine months of trading.

Full recorded event mix

Top 10 categories among 226 recorded events in the 24-month window.

Leadership moves
53
Mergers & acquisitions
49
Earnings
30
Company announcements
18
Funding rounds
16
Asset acquisitions
14
Regulatory
11
New products
7
Contracts
6
Layoffs
5
7 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

3 companies with recorded IPO activity

Riachuelo ↗

Follow-on Offering1 reports

Petz ↗

IPO · B32 reports

Méliuz ↗

OFS · Brazil1 reports

Leadership moves

19 tracked people moves

EBANX ↗
Jefferson Nunes

Appointment Chief Human Resources Officer

EBANX ↗
Isabela Rebello

Appointment Global Vice President of Risk and Compliance

EBANX ↗
Kalecser Kurtz

Appointment Chief Technology Officer

Andrea de Rizzio

Appointment Chief Financial Officer

Americanas ↗
Camille Loyo Faria

Departure Previously Chief Financial Officer

Eduardo Dasi

Departure

Fernando Dasi

Departure

Diego Freitas

Appointment Chief Executive Officer

Product launches

Products, platforms and features in the recorded window

Orbia ↗
Pune IT Hub

IT Hub

Contract wins

1 recorded customer wins

Americanas ↗

Customer: Fan Store

Workforce actions

3 companies with reported reductions

Scale not stated rolescompany closure

Casas Bahia ↗

8,600 rolescost reduction

C&A ↗

93 rolesrestructuring

Regulatory events

10 recorded events

Petz ↗

approved with conditionsAdministrative Council of Competition Defense (Cade)

Cobasi ↗

Pending approval of mergerAdministrative Council for Economic Defence (Cade)

Novomundo ↗

approved for judicial recovery

Méliuz ↗

approval requested

Litigation

3 tracked suits

Company
mol group, Brazilian chemical company Braskem v clariant, orbia, celanese, westlake

competition law infringementCivil · Filed

Company
clariant v orbia, celanese, westlake

competition law infringement in ethylene purchasingRegulatory · Filed

Earnings pulse

Reported company results in the recorded window.

9companies
27period observations
5.0%median reported growth

Median across 17 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Petz→Cobasi ↗Completed2026-01-23Not stated in snapshot
Leveros→RefrigásCompleted2025-12-12Not stated in snapshot
Arado→Frexco ↗Announced2025-09-18Not stated in snapshot
Arado→PlanteiCompleted2025-09-18Not stated in snapshot
openevidence→Amaro ↗Announced2025-09-11Not stated in snapshot
Azzas 2154 group→CARIUMA ↗Pending2025-09-04Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

0 postings in the preceding 12 months. The full 19-posting snapshot covers 19 employers.

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Most advertised job titles

Retail Sales Associate2
Intern Retail Marketing1
Retail Solutions Architect1
Controllership Directorate Retail1
Retail Direct Marketing Internship1
Vendor Manager Sports, Retail1
4 internship postings

0 tracked postings mention remote work.

The seniority mix

7 postings specify a level.

unspecified
12
manager
3
intern
2
lead
1
senior
1
THE PEOPLE BUILDING THE FIELD

Founders and leaders

624 founders and chief executives across 484 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

35 profiles with education records.

Stanford University
6
Wharton School
5
University of Pennsylvania
4
Harvard Business School
4
IESE Business School
3
Massachusetts Institute of Technology
3
Harvard University
3
Stanford Business School
2

Prior employers

14 profiles with prior-work records.

Bain
4
McKinsey
2
Boston Consulting Group
2
Goldman Sachs
2
eBay
1
Apple
1
Microsoft
1
Google
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

435,716 articles in the measured 12-month window.

Expand panel +
435,716articles in the measured year
44,435articles in 2026Q1
25.4%positive tone in the latest complete year

News volume trends

Retail coverage across Brazil · articles per complete quarter

082,028164,057246,085328,1132021Q2: 42,2382021Q22021Q3: 46,5662021Q4: 35,8132022Q1: 37,5062022Q2: 38,1572022Q22022Q3: 40,4662022Q4: 64,6122023Q1: 56,6342023Q2: 82,4222023Q22023Q3: 64,6052023Q4: 47,4432024Q1: 54,2382024Q2: 65,0492024Q22024Q3: 71,2462024Q4: 74,3172025Q1: 91,1602025Q2: 69,9112025Q22025Q3: 285,3162025Q4: 43,2962026Q1: 44,4352026Q1
View quarterly article counts
QuarterArticles
2021Q242,238
2021Q346,566
2021Q435,813
2022Q137,506
2022Q238,157
2022Q340,466
2022Q464,612
2023Q156,634
2023Q282,422
2023Q364,605
2023Q447,443
2024Q154,238
2024Q265,049
2024Q371,246
2024Q474,317
2025Q191,160
2025Q269,911
2025Q3285,316
2025Q443,296
2026Q144,435

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
64,250 positive · 34,280 neutral · 47,060 negative
2022
86,356 positive · 48,636 neutral · 45,482 negative
2023
125,783 positive · 64,501 neutral · 60,417 negative
2024
112,702 positive · 94,013 neutral · 57,724 negative
2025
124,418 positive · 145,462 neutral · 219,254 negative

Leading coverage topics

Retail coverage across Brazil · ranked by full-period article count.

International And Transnational Geographic Entities300,313 articles in the full recorded period
100,281 recent · 75,573 prior
Geopolitical Disputes And Contested Areas300,312 articles in the full recorded period
100,281 recent · 75,570 prior
Administrative And Political Subdivisions300,279 articles in the full recorded period
100,268 recent · 75,563 prior
International Sports Competitions26,937 articles in the full recorded period
3,949 recent · 5,997 prior
Professional League Updates14,467 articles in the full recorded period
3,064 recent · 2,832 prior
International Political Relations13,147 articles in the full recorded period
2,640 recent · 3,268 prior
Trade Policies And Agreements11,665 articles in the full recorded period
5,160 recent · 3,339 prior
Olympic Games Coverage10,779 articles in the full recorded period
1,137 recent · 3,386 prior
Athlete Transfer Rumors10,620 articles in the full recorded period
2,371 recent · 2,132 prior
Government International Agreements Coordination9,224 articles in the full recorded period
1,967 recent · 2,186 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Retail coverage across Brazil

KeywordRecentPriorChange
countries3,9011,711128%
tariff negotiations3,0421,94556%
trade dispute mechanisms1,29670783%
free trade deals1,26986447%
climate mobilization1,00170542%
angel investors990310219%
bilateral trade98661760%
preferential tariff91449784%
tariff rate quota775378105%
mfn tariff61232986%
olympic team selections1841,213-85%
geopolitical alliances6641,015-35%
ronaldo494909-46%
olympic trials145815-82%
copa libertadores135742-82%

Event and signal lenses

Retail coverage across Brazil

All complete annual cohorts shown
Rising

Regulatory Risk

606,540 classified articles

territories, disputed islands, countries

15.3% critical · 11.3% positive
Rising

Funding Momentum

41,559 classified articles

angel investors, early-stage investment, asset acquisition

33.0% critical · 41.4% positive
Rising

Growth

122,728 classified articles

gdp growth rate, economic growth statistics, economic output growth

26.5% critical · 45.1% positive

Retail coverage across Brazil. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Retail in Brazil: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 6 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon