Radar Landscapes Retail Landscape of Indonesia
Retail industry in Indonesia — illustrated cover for the Retail Landscape of Indonesia
Radar · Industry landscape · Indonesia

Retail Landscape of Indonesia

1,286 Retail companies in Indonesia, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and which skills employers want. Updated August 2026.

1,286companies tracked
$6.7Bdisclosed funding
51hiring right now
41events · 24 months
≥124,496news articles · 12 months

Who leads Retail in Indonesia

The list shows 1,286 retail firms in Indonesia, highlighting which are currently hiring, which have disclosed funding, and which are noted as hiring or best funded leaders.

open roles
Hiring now
ranked by live open roles
  1. 01Kiddo.id6last posted Jun 2026
  2. 02HMNS5last posted Jun 2026
  3. 03Sociolla5last posted Aug 2026
  4. 04Pawoon5last posted May 2026
  5. 05pan brothers4last posted May 2026
  6. 06Female Daily4last posted Jun 2026
  7. 07Kitar4last posted May 2026
  8. 08Multi IndoCitra4last posted Jul 2026
51 companies hiring · 7 posted in the last 30 days
disclosed funding
Most funded
disclosed totals, all rounds
  1. 01Tokopedia$3.3BSeries H · Oct 2020
  2. 02MATAHARI$600MSeries E · Oct 2016
  3. 03Bukalapak$584MSeries G · Apr 2021
  4. 04SiCepat$323.5MSeries B · Mar 2021
  5. 05KinerjaPay$200MPost IPO · Jan 2019
  6. 06Sociolla$170MSeries E · Oct 2022
  7. 07LummoSHOP$149MSeries C · Jan 2022
  8. 08Ula$140.6MSeries B · Nov 2021
80 companies with disclosed rounds · $6.7B total
headcount
Largest teams
ranked by tracked headcount
  1. 01Alfamart84,223tracked employees
  2. 02pan brothers28,309tracked employees
  3. 03Alfamidi11,806tracked employees
  4. 04Blibli.com4,567tracked employees
  5. 05Kino3,292tracked employees
  6. 06Dekoruma562tracked employees
  7. 07GudangAda504tracked employees
  8. 08Synnex Metrodata473tracked employees
25 companies with headcount data
share of events
Share of voice
share of all tracked sector news events, 24 months
  1. 01Shopee35.8%34 tracked events
  2. 02Baskit11.6%11 tracked events
  3. 03ESQA10.5%10 tracked events
  4. 04Zoya10.5%10 tracked events
  5. 05Bukalapak8.4%8 tracked events
  6. 06Bizzy6.3%6 tracked events
  7. 07Peto4.2%4 tracked events
  8. 08Tokopedia4.2%4 tracked events
95 tracked events across 16 companies
web reach
Most-used apps
the sites in this sector the web visits most
  1. 01Shopeetop 1kshopee.co.id
  2. 02Tokopediatop 5ktokopedia.com
  3. 03Lazada Indonesiatop 5klazada.co.id
  4. 04Blibli.comtop 10kblibli.com
  5. 05Jamtagantop 50kjamtangan.com
  6. 06Turbolytop 50kturboly.com
  7. 07Alfamarttop 50kalfamart.co.id
  8. 08Kasir Pintartop 50kkasirpintar.co.id
496 companies here run a site with a measured audience · 115 of them sit inside the web’s top million
articles
In the news
Prism news coverage, last 12 months
  1. 01Tokopedia≥152articles in the window
  2. 02Shopee≥64articles in the window
  3. 03Alfamart≥29articles in the window
  4. 04Bukalapak≥27articles in the window
  5. 05Indomaret≥26articles in the window
  6. 06Baskit≥5articles in the window
  7. 07Sociolla≥5articles in the window
  8. 08Gramedia≥4articles in the window
21 of these companies drew sector coverage in the window
Radar

See all 1,286 Retail companies in Indonesia

Filter by funding, headcount, hiring and location, and export the list.

How the Retail ecosystem in Indonesia grew, 2016–2025

This chart records the number of retail companies founded each year, with a peak of 116 new firms in 2016 and only one in 2025.

Companies founded / year
new Retail companies in Indonesia
2016: 1162017: 862018: 852019: 1042020: 1062021: 902022: 752023: 492024: 272025: 1
20162025
peak 116 in 2016
Companies raising / year
with a disclosed round that year
20162025
peak 23 in 2022
Disclosed funding / year
sum of disclosed rounds (USD)
2016: 266,317,0002017: 1,198,651,0392018: 1,244,120,0002019: 362,874,2252020: 1,218,400,0002021: 1,139,167,0242022: 466,900,0002023: 154,283,0002024: 7,147,0522025: 16,700,000
20162025
peak $1.2B in 2018

Where Retail companies in Indonesia are based

It ranks Indonesian cities by the count of retail firms, with Jakarta hosting 597 companies followed by Bandung, Tangerang, Surabaya, and Bali.

Jakarta skyline — Retail hub in Indonesia
Hub 01
Jakarta
597 Retail companies
68% of the Retail companies across these hubs
597companies
$5.6Bdisclosed funding
38hiring now
Photo Wikipedia · Jakarta · CC BY-SA 4.0
Bandung skyline — Retail hub in Indonesia
Hub 02
Bandung
69 Retail companies
8% of the Retail companies across these hubs
69companies
$80.9Mdisclosed funding
1hiring now
Photo Wikipedia · Bandung · CC BY-SA 4.0
Tangerang skyline — Retail hub in Indonesia
Hub 03
Tangerang
60 Retail companies
7% of the Retail companies across these hubs
60companies
$857.9Mdisclosed funding
8hiring now
Photo Wikipedia · Tangerang · CC BY-SA 4.0
Surabaya skyline — Retail hub in Indonesia
Hub 04
Surabaya
47 Retail companies
5% of the Retail companies across these hubs
47companies
$98.2Mdisclosed funding
1hiring now
Photo Wikipedia · Surabaya · CC BY-SA 4.0
Bali, a Retail hub in Indonesia
Hub 05
Bali
42 Retail companies
5% of the Retail companies across these hubs
42companies
$2Mdisclosed funding
generated artwork
Yogyakarta skyline — Retail hub in Indonesia
Hub 06
Yogyakarta
31 Retail companies
4% of the Retail companies across these hubs
31companies
Photo Wikipedia · Yogyakarta · CC BY-SA 4.0
Bogor skyline — Retail hub in Indonesia
Hub 07
Bogor
14 Retail companies
2% of the Retail companies across these hubs
14companies
Photo Wikipedia · Bogor · CC BY-SA 4.0
West Jakarta skyline — Retail hub in Indonesia
Hub 08
West Jakarta
13 Retail companies
1% of the Retail companies across these hubs
13companies
$54.6Mdisclosed funding
Photo Wikipedia · West Jakarta · CC BY-SA 4.0

The Retail market map of Indonesia: what these companies actually do

The breakdown details the main product sub‑categories—such as consumer digital and B2C e‑commerce—and the most common revenue models like product sales and subscriptions.

The biggest kinds of Retail company, by how many we track.

Consumer Digital — a Retail sub-vertical
Sub-vertical 01
Consumer Digital
700 companies
700companies
$5Braised
24hiring
B2C E-Commerce — a Retail sub-vertical
Sub-vertical 02
B2C E-Commerce
650 companies
650companies
$5.2Braised
22hiring
Enterprise Tech — a Retail sub-vertical
Sub-vertical 03
Enterprise Tech
303 companies
303companies
$1.6Braised
16hiring
Fashion Tech — a Retail sub-vertical
Sub-vertical 04
Fashion Tech
204 companies
204companies
$11Mraised
4hiring
Marketplaces — a Retail sub-vertical
Sub-vertical 05
Marketplaces
196 companies
196companies
$4.3Braised
9hiring
B2C Fashion E-Commerce — a Retail sub-vertical
Sub-vertical 06
B2C Fashion E-Commerce
192 companies
192companies
$10.9Mraised
4hiring
Internet First Brands — a Retail sub-vertical
Sub-vertical 07
Internet First Brands
179 companies
179companies
$24.9Mraised
7hiring
Commerce Enablers — a Retail sub-vertical
Sub-vertical 08
Commerce Enablers
164 companies
164companies
$1Braised
10hiring
  • Consumer Digital700 companies · $5B raised · 24 hiring
  • B2C E-Commerce650 companies · $5.2B raised · 22 hiring
  • Enterprise Tech303 companies · $1.6B raised · 16 hiring
  • Fashion Tech204 companies · $11M raised · 4 hiring
  • Marketplaces196 companies · $4.3B raised · 9 hiring
  • B2C Fashion E-Commerce192 companies · $10.9M raised · 4 hiring
  • Internet First Brands179 companies · $24.9M raised · 7 hiring
  • Commerce Enablers164 companies · $1B raised · 10 hiring
  • Enterprise Software163 companies · $716.9M raised · 11 hiring
  • Internet First Fashion Brands103 companies · $2M raised · 2 hiring
  • SaaS93 companies · $439.6M raised · 5 hiring
  • Internet First Apparel Brands63 companies

Monetization

How Retail companies make money

How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.

E-Commerce - Product885
E-Commerce - Service396
Subscription301
Commission on Transaction266
Advertising170
Physical Commerce121
Fee-For-Service50
Sponsorship17

Funding, M&A and the deals moving Retail in Indonesia

Over the past two years, 41 corporate events were tracked, including earnings releases, announcements, funding rounds, job creation, and mergers or acquisitions.

Earnings 12Announcement 6Funding 5Jobs 5M&A 5Regulatory 2Product 2Lawsuit 1Layoffs 1Capital 1
  • FundingHSBC Innovation Banking also provided the business with a $3 million revolving credit facility.2026-04-20
  • M&AGlobal growth investor General Atlantic has acquired a 54% controlling stake in Sociolla, completing a majority acquisition of the Indonesian beauty and lifestyle e-commerce platform in a deal largely structured through secondary share purchases.2026-01-05
  • M&ALincah acquires Orderfaz2025-12-02
  • M&AThe deal, comprising the purchase of prominent brands Best Friends, Our Vet, My Pet Warehouse and Pet City, has transformed PetO from a 17-store regional chain into a national operator with 58 sites and a projected $200 million in annual revenue.2025-09-29
  • FundingBizzy, a Ghent, Belgium-based AI sales agent for B2B teams across Europe, has raised €4 million in funding.2025-06-23
  • M&ADealStreetAsia Indonesian multi-brand F&B operator DailyCo is said to be finalising the acquisition of SoftBank Ventures-backed Indonesian F&B firm Yummy Corp through a share swap deal2025-06-09
  • EarningsBukalapak, Indonesia's leading all-commerce platform, reported a remarkable 63% year-on-year revenue increase to IDR 2.37 trillion in the first quarter of 2026.2026-04-29
  • JobsShopee signed a memorandum of understanding with Goiás government to expand its operations;ões logísticas in the state, in a movement that supports the company's national strategy and must generate about 3,000 jobs in the next five years.2026-04-28
  • EarningsKino Indonesia (KINO) 9M 2025 Revenue: USD 900M. Strong performance in RTD functional beverages EBITDA margin improved due to premiumization strategy2026-04-20
  • EarningsMarket leader Titan said its core jewellery business surged 41% year-on-year, while brands such as Tanishq, Zoya and Mia posted growth of around 40%.2026-01-08

Mergers and acquisitions

Deals from the last 24 months where a Retail company in Indonesia was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.

AcquirerTargetDeal valueStatusDate
gojekTokopedia$18BAnnounced2026-01-05
general atlanticSociollaundisclosedCompleted2026-01-05
LincahOrderfazundisclosedAnnounced2025-12-03
ByteDance’s TikTokTokopedia$1.5BCompleted2025-11-14
PetoBest Friends, Our Vet, My Pet Warehouse and Pet CityundisclosedCompleted2025-09-29
DailyCoYummy CorpundisclosedAnnounced2025-06-09

Who is listing, hiring leaders, launching and winning work

Regulatory & litigation
2 regulatory events · 1 tracked suits · 24 months
  • Shopeegreen signal received — Administrative Council of Economic Defence (Cade)Sep 2024
  • Shopeeapproved to take control — Central Bank (BC)Sep 2024
  • Indonesian third-party logistics (3PL) players v shopeemonopolistic behaviour / unfair competition · SettledDec 2024
Earnings pulse
companies reporting results · last 24 months
4 companies reporting13 company-quarters tracked

Half of these companies grew revenue faster than +35.8%, half slower.

Who is building Retail in Indonesia

The section lists 431 founders and CEOs across 333 firms, noting their most frequent alma maters and prior employers such as University of Indonesia and McKinsey.

Founders and chief executives12 of 431, from the best-funded companies on this page
Willix Halim
Ceo
Willix Halim

Bukalapak, University of Melbourne, 2009

Rudy Swigo
Founder & CEO
Rudy Swigo

Owner Sentral Cargo. Bina Nusantara University 2001

Christopher Madiam
Co-Founder & COO & President
Christopher Madiam

Graha Human Wellness, ex-Kellogg. Macquarie University 2003, University of Sydney MCom 2004, University of Technology Sydney MBA 2006

Krishnan Menon
Co-Founder & CEO
Krishnan Menon
repeat founder

Endeavor, ex - Fabelio.com. Birla Institute of Technology and Science Pilani MSc 2011

Alan Wong
Co-Founder & CTO
Alan Wong

Ula, ex-Booking Com, ex-Wiserg, University of Waterloo, 2006

Andreas Thamrin
Co-Founder
Andreas Thamrin

Ex-migme, Sportdeca.com, Shopdeca.com, Games Market. University of Technology Sydney 2005

Steven Wongsoredjo
Co-Founder & CEO
Steven Wongsoredjo
repeat founder

Ex-Permias Washington DC, UNICEF. The Johns Hopkins University BS 2014, Columbia University MSc 2016

Ryn Hermawan
COO | Co Founder
Ryn Hermawan

Meditap, ex-Qrim Express, ex-Indonetwork, UNEJ, 1998

Iqbal Muslimin
Co-Founder
Iqbal Muslimin

Ex-Brambang, Bobobox, UrbanIndo, Co-Founder I-Toku Magazine, PT Astra Honda Motor. Institut Teknologi Telkom BE

Indraka Fadhlillah
Co-Founder & Chief Operational Officer
Indraka Fadhlillah

Aruna, ex-United In Diversity Foundation, ex-Pemerintah Provinsi Jawa Barat, The London School of Economics and Political Science (LSE)

Luke Zimin
CEO
Luke Zimin

Ex-Alibaba Group, China Mobile International, MEIZU. Zhejiang University MBA

Irvan Kolonas
Co-Founder & CEO
Irvan Kolonas

Ex- JAPFA, CEO Vasham, Celebes Artha Ventura, Japfa Comfeed. University of Southern California BA 2010

Where the founders studied
alma mater on record for 40 of 431 founders
University of Indonesia6
Stanford University5
Harvard University4
National University of Singapore (NUS)3
Columbia University3
The University of British Columbia3
Massachusetts Institute of Technology3
Harvard Business School3
Where they worked before
a previous employer on record for 9 of 431 founders
McKinsey3
Boston Consulting Group1
Gojek1
Tokopedia1
Intel1
Morgan Stanley1
eBay1
Amazon1
Radar

Look up the people behind Retail companies in Indonesia

Search founders, executives and operators by company, role and location.

Who funds Retail in Indonesia

It records 231 funding rounds since 2016 from 313 investors, with the typical round valued at $8.2 million.

Investor · most active investors since 2016RoundsLedLatest
East Ventures3620Jul 2024
SMDV135May 2023
AC Ventures125Jul 2024
Vertex Ventures93May 2024
MDI Ventures92Oct 2022
Alpha JWC Ventures85Jul 2022
Peak XV Partners84Jan 2022
Insignia Ventures Partners84Jun 2022
SBVA82Jun 2022
Skystar Capital74Aug 2020
Stage mix · rounds since 2016
Seed & Angel99
Series A–B92
Series C+ / PE25
Grants, debt & other15

The typical round is $8.2M — half were bigger, half smaller.

The biggest Retail funding rounds in Indonesia

The largest disclosed round was Tokopedia’s $1.1 billion Series G, and ten other large funding rounds are highlighted.

CompanyRoundSizeWhenBackers
TokopediaSeries Gmega-round$1.1BNov 2018Beenos, Morgan Stanley, Alibaba +3 more
TokopediaSeries Gmega-round$1.1BAug 2017Alibaba, SoftBank Vision Fund, SBVA
TokopediaSeries Hmega-round$500MJun 2020Temasek, Alibaba, SBVA
MATAHARISeries Dmega-round$500MFeb 2015Lippogroup
TokopediaSeries Hmega-round$350MOct 2020Google, Temasek
BukalapakSeries G$234MApr 2021Microsoft, GIC, Emtek +5 more
BukalapakSeries G$200MJan 2021Standard Chartered
SiCepatSeries B$170MMar 2021MDI Ventures, Daiwa Securities Group, DEG +5 more
TokopediaSeries F$147MApr 2016Amasia
BukalapakSeries G$100MNov 2020Microsoft, GIC, Emtek
Venture round sizes · 2023–2025
<$1M4
$1–10M10
$10–50M7
$50–250M0
>$250M0

21 venture rounds with a disclosed amount in the window.

Fresh cheques · last 6 months

What the news says about Retail in Indonesia

A total of 124,496 news articles covered the sector in the last year, focusing mainly on geographic, political, and trade‑related topics.

News volume
Retail coverage across Indonesia · articles per quarter
2021Q2: 13,9702021Q3: 15,7742021Q4: 15,1802022Q1: 15,6602022Q2: 17,2512022Q3: 17,8262022Q4: 25,2342023Q1: 23,6302023Q2: 22,0002023Q3: 28,9682023Q4: 22,7522024Q1: 23,8902024Q2: 28,1022024Q3: 27,0872024Q4: 29,1902025Q1: 36,1552025Q2: 23,5002025Q3: 68,5062025Q4: 15,5132026Q1: 18,137
2021Q22026Q1
peak ≥68,506 in 2025Q3 · ≥124,496 articles in the last 12 tracked months
Tone of coverage
share of articles by dominant sentiment (positive / neutral / negative)
202120232025
Positive-tone share moved 40% → 26%, negative 22% → 14% across 2021–2025.

What the coverage is about

The subjects that dominate Retail news in Indonesia. The arrow shows whether each one is being written about more or less than a year ago.

  • International and transnational geographic entities≥300,295▲+33%
  • Geopolitical disputes and contested areas≥300,286▲+33%
  • Administrative and political subdivisions≥300,266▲+33%
  • International political relations≥9,946▲+58%
  • Government international agreements coordination≥7,203→+9%
  • International relations and diplomacy≥6,625▲+28%
  • Trade policies and agreements≥6,387▲+117%
  • Government diplomacy and foreign affairs support≥6,339▲+14%
  • International sports competitions≥5,835▼-16%
  • New product launches and innovations≥5,291▲+18%
Most-covered companies · last 12 months

21 Retail companies here were named in the news over this period.

Prism

Watch Retail coverage in Indonesia as it happens

Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.

Momentum

The words getting louder — and quieter

Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.

countries+139%tariff negotiations+153%free trade deals+203%bilateral trade+259%trade dispute mechanisms+235%preferential tariff+86%trade barrier reduction+84%tariff rate quota+109%multilateral diplomacy+71%trade facilitation commitments+95%
olympic team selections-80%volcanic unrest-50%eruption forecasting-47%volcano alert-40%eruption warning-40%

The pressures the press keeps returning to

Three recurring angles in Indonesia Retail coverage, and whether each is getting more attention year on year (through 2025).

Regulatory Risk ▲ rising
≥559,398 articles touch this dimension · 16.8% critical tone
20212025
signals: territories, disputed islands, countries
Funding Momentum ▲ rising
≥22,806 articles touch this dimension · 44.7% critical tone
20212025
signals: seismic damage evaluation, earthquake recovery, quake relief
Growth ▲ rising
≥64,043 articles touch this dimension · 37.0% critical tone
20212025
signals: gdp growth rate, economic output growth, economic growth statistics

Retail jobs in Indonesia: who is hiring and what they ask for

In the past year, 26 job postings from 28 employers were recorded, most often seeking skills in leadership, sales, computer operation, retail, and inventory management.

26postings · last 12 months
38postings tracked overall
28employers advertising

Demand

The Skills Employers Ask For

What Retail employers in Indonesia put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.

  • leadership3
  • sales3
  • mengoperasikan komputer3
  • retail3
  • inventory management3
  • visual merchandising2
  • ms. office2
  • communication2
  • team management2
  • e-commerce2
Most advertised titles
  • Sales Marketing Manager (B2B & Offline Retail) (Wiradi Utama Packindo)2
  • Back Of House Retail Associate2
  • Retail Engagement Executive - Maluku2
  • Retail Engagement Executive - Rangkas & Serang2
  • Retail-Budget & Operation-Jakarta1
  • Division New Retail Manager1
Keep going

Track Retail in Indonesia beyond this page

Radar finds and filters the companies. Prism watches what is being said about them.

About this data: built from Fliar's company, founder, funding, hiring, jobs and news trackers, covering Indonesia. Counts are of companies we track, not of every company that exists. Updated August 2026.
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