
Retail Landscape of Indonesia
1,286 Retail companies in Indonesia, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and which skills employers want. Updated August 2026.
Who leads Retail in Indonesia
The list shows 1,286 retail firms in Indonesia, highlighting which are currently hiring, which have disclosed funding, and which are noted as hiring or best funded leaders.
- 01
Kiddo.id6last posted Jun 2026
- 02
HMNS5last posted Jun 2026
- 03
Sociolla5last posted Aug 2026
- 04
Pawoon5last posted May 2026
- 05
pan brothers4last posted May 2026
- 06
Female Daily4last posted Jun 2026
- 07
Kitar4last posted May 2026
- 08
Multi IndoCitra4last posted Jul 2026
- 01
Tokopedia$3.3BSeries H · Oct 2020
- 02
MATAHARI$600MSeries E · Oct 2016
- 03
Bukalapak$584MSeries G · Apr 2021
- 04
SiCepat$323.5MSeries B · Mar 2021
- 05
KinerjaPay$200MPost IPO · Jan 2019
- 06
Sociolla$170MSeries E · Oct 2022
- 07
LummoSHOP$149MSeries C · Jan 2022
- 08
Ula$140.6MSeries B · Nov 2021
- 01
Alfamart84,223tracked employees
- 02
pan brothers28,309tracked employees
- 03
Alfamidi11,806tracked employees
- 04
Blibli.com4,567tracked employees
- 05
Kino3,292tracked employees
- 06
Dekoruma562tracked employees
- 07
GudangAda504tracked employees
- 08
Synnex Metrodata473tracked employees
- 01
Shopee35.8%34 tracked events
- 02
Baskit11.6%11 tracked events
- 03
ESQA10.5%10 tracked events
- 04
Zoya10.5%10 tracked events
- 05
Bukalapak8.4%8 tracked events
- 06
Bizzy6.3%6 tracked events
- 07
Peto4.2%4 tracked events
- 08
Tokopedia4.2%4 tracked events
- 01
Shopeetop 1kshopee.co.id
- 02
Tokopediatop 5ktokopedia.com
- 03
Lazada Indonesiatop 5klazada.co.id
- 04
Blibli.comtop 10kblibli.com
- 05
Jamtagantop 50kjamtangan.com
- 06
Turbolytop 50kturboly.com
- 07
Alfamarttop 50kalfamart.co.id
- 08
Kasir Pintartop 50kkasirpintar.co.id
- 01
Tokopedia≥152articles in the window
- 02
Shopee≥64articles in the window
- 03
Alfamart≥29articles in the window
- 04
Bukalapak≥27articles in the window
- 05
Indomaret≥26articles in the window
- 06
Baskit≥5articles in the window
- 07
Sociolla≥5articles in the window
- 08
Gramedia≥4articles in the window
See all 1,286 Retail companies in Indonesia
Filter by funding, headcount, hiring and location, and export the list.
How the Retail ecosystem in Indonesia grew, 2016–2025
This chart records the number of retail companies founded each year, with a peak of 116 new firms in 2016 and only one in 2025.
Where Retail companies in Indonesia are based
It ranks Indonesian cities by the count of retail firms, with Jakarta hosting 597 companies followed by Bandung, Tangerang, Surabaya, and Bali.








The Retail market map of Indonesia: what these companies actually do
The breakdown details the main product sub‑categories—such as consumer digital and B2C e‑commerce—and the most common revenue models like product sales and subscriptions.
The biggest kinds of Retail company, by how many we track.








- Consumer Digital700 companies · $5B raised · 24 hiring
- B2C E-Commerce650 companies · $5.2B raised · 22 hiring
- Enterprise Tech303 companies · $1.6B raised · 16 hiring
- Fashion Tech204 companies · $11M raised · 4 hiring
- Marketplaces196 companies · $4.3B raised · 9 hiring
- B2C Fashion E-Commerce192 companies · $10.9M raised · 4 hiring
- Internet First Brands179 companies · $24.9M raised · 7 hiring
- Commerce Enablers164 companies · $1B raised · 10 hiring
- Enterprise Software163 companies · $716.9M raised · 11 hiring
- Internet First Fashion Brands103 companies · $2M raised · 2 hiring
- SaaS93 companies · $439.6M raised · 5 hiring
- Internet First Apparel Brands63 companies
Monetization
How Retail companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Retail in Indonesia
Over the past two years, 41 corporate events were tracked, including earnings releases, announcements, funding rounds, job creation, and mergers or acquisitions.
- FundingHSBC Innovation Banking also provided the business with a $3 million revolving credit facility.2026-04-20
- M&AGlobal growth investor General Atlantic has acquired a 54% controlling stake in Sociolla, completing a majority acquisition of the Indonesian beauty and lifestyle e-commerce platform in a deal largely structured through secondary share purchases.2026-01-05
- M&ALincah acquires Orderfaz2025-12-02
- M&AThe deal, comprising the purchase of prominent brands Best Friends, Our Vet, My Pet Warehouse and Pet City, has transformed PetO from a 17-store regional chain into a national operator with 58 sites and a projected $200 million in annual revenue.2025-09-29
- FundingBizzy, a Ghent, Belgium-based AI sales agent for B2B teams across Europe, has raised €4 million in funding.2025-06-23
- M&ADealStreetAsia Indonesian multi-brand F&B operator DailyCo is said to be finalising the acquisition of SoftBank Ventures-backed Indonesian F&B firm Yummy Corp through a share swap deal2025-06-09
- EarningsBukalapak, Indonesia's leading all-commerce platform, reported a remarkable 63% year-on-year revenue increase to IDR 2.37 trillion in the first quarter of 2026.2026-04-29
- JobsShopee signed a memorandum of understanding with Goiás government to expand its operations;ões logísticas in the state, in a movement that supports the company's national strategy and must generate about 3,000 jobs in the next five years.2026-04-28
- EarningsKino Indonesia (KINO) 9M 2025 Revenue: USD 900M. Strong performance in RTD functional beverages EBITDA margin improved due to premiumization strategy2026-04-20
- EarningsMarket leader Titan said its core jewellery business surged 41% year-on-year, while brands such as Tanishq, Zoya and Mia posted growth of around 40%.2026-01-08
Mergers and acquisitions
Deals from the last 24 months where a Retail company in Indonesia was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| $18B | Announced | 2026-01-05 | ||
| undisclosed | Completed | 2026-01-05 | ||
| Lincah | undisclosed | Announced | 2025-12-03 | |
| ByteDance’s TikTok | $1.5B | Completed | 2025-11-14 | |
| Best Friends, Our Vet, My Pet Warehouse and Pet City | undisclosed | Completed | 2025-09-29 | |
| DailyCo | undisclosed | Announced | 2025-06-09 |
Who is listing, hiring leaders, launching and winning work
Half of these companies grew revenue faster than +35.8%, half slower.
Who is building Retail in Indonesia
The section lists 431 founders and CEOs across 333 firms, noting their most frequent alma maters and prior employers such as University of Indonesia and McKinsey.
Endeavor, ex - Fabelio.com. Birla Institute of Technology and Science Pilani MSc 2011
Ula, ex-Booking Com, ex-Wiserg, University of Waterloo, 2006
Ex-migme, Sportdeca.com, Shopdeca.com, Games Market. University of Technology Sydney 2005
Ex-Permias Washington DC, UNICEF. The Johns Hopkins University BS 2014, Columbia University MSc 2016
Meditap, ex-Qrim Express, ex-Indonetwork, UNEJ, 1998
Ex-Brambang, Bobobox, UrbanIndo, Co-Founder I-Toku Magazine, PT Astra Honda Motor. Institut Teknologi Telkom BE
Aruna, ex-United In Diversity Foundation, ex-Pemerintah Provinsi Jawa Barat, The London School of Economics and Political Science (LSE)
Ex-Alibaba Group, China Mobile International, MEIZU. Zhejiang University MBA
Ex- JAPFA, CEO Vasham, Celebes Artha Ventura, Japfa Comfeed. University of Southern California BA 2010
Look up the people behind Retail companies in Indonesia
Search founders, executives and operators by company, role and location.
Who funds Retail in Indonesia
It records 231 funding rounds since 2016 from 313 investors, with the typical round valued at $8.2 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| East Ventures | 36 | 20 | Jul 2024 |
| SMDV | 13 | 5 | May 2023 |
| AC Ventures | 12 | 5 | Jul 2024 |
| Vertex Ventures | 9 | 3 | May 2024 |
| MDI Ventures | 9 | 2 | Oct 2022 |
| Alpha JWC Ventures | 8 | 5 | Jul 2022 |
| Peak XV Partners | 8 | 4 | Jan 2022 |
| Insignia Ventures Partners | 8 | 4 | Jun 2022 |
| SBVA | 8 | 2 | Jun 2022 |
| Skystar Capital | 7 | 4 | Aug 2020 |
The typical round is $8.2M — half were bigger, half smaller.
The biggest Retail funding rounds in Indonesia
The largest disclosed round was Tokopedia’s $1.1 billion Series G, and ten other large funding rounds are highlighted.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Gmega-round | $1.1B | Nov 2018 | Beenos, Morgan Stanley, Alibaba +3 more | |
| Series Gmega-round | $1.1B | Aug 2017 | Alibaba, SoftBank Vision Fund, SBVA | |
| Series Hmega-round | $500M | Jun 2020 | Temasek, Alibaba, SBVA | |
| Series Dmega-round | $500M | Feb 2015 | Lippogroup | |
| Series Hmega-round | $350M | Oct 2020 | Google, Temasek | |
| Series G | $234M | Apr 2021 | Microsoft, GIC, Emtek +5 more | |
| Series G | $200M | Jan 2021 | Standard Chartered | |
| Series B | $170M | Mar 2021 | MDI Ventures, Daiwa Securities Group, DEG +5 more | |
| Series F | $147M | Apr 2016 | Amasia | |
| Series G | $100M | Nov 2020 | Microsoft, GIC, Emtek |
21 venture rounds with a disclosed amount in the window.
Seed$10MApr 2026
Series A$4.4MApr 2026
What the news says about Retail in Indonesia
A total of 124,496 news articles covered the sector in the last year, focusing mainly on geographic, political, and trade‑related topics.
What the coverage is about
The subjects that dominate Retail news in Indonesia. The arrow shows whether each one is being written about more or less than a year ago.
- International and transnational geographic entities≥300,295▲+33%
- Geopolitical disputes and contested areas≥300,286▲+33%
- Administrative and political subdivisions≥300,266▲+33%
- International political relations≥9,946▲+58%
- Government international agreements coordination≥7,203→+9%
- International relations and diplomacy≥6,625▲+28%
- Trade policies and agreements≥6,387▲+117%
- Government diplomacy and foreign affairs support≥6,339▲+14%
- International sports competitions≥5,835▼-16%
- New product launches and innovations≥5,291▲+18%
- ≥152
- ≥64
- ≥29
- ≥27
- ≥26
- ≥5
- ≥5
- ≥4
- ≥3
- ≥3
21 Retail companies here were named in the news over this period.
Watch Retail coverage in Indonesia as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in Indonesia Retail coverage, and whether each is getting more attention year on year (through 2025).
Retail jobs in Indonesia: who is hiring and what they ask for
In the past year, 26 job postings from 28 employers were recorded, most often seeking skills in leadership, sales, computer operation, retail, and inventory management.
Demand
The Skills Employers Ask For
What Retail employers in Indonesia put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- leadership3▲
- sales3▲
- mengoperasikan komputer3▲
- retail3▲
- inventory management3▲
- visual merchandising2▲
- ms. office2▲
- communication2▲
- team management2▲
- e-commerce2▲
- 2
- 2
- 2
- 2
- 1
- 1
Track Retail in Indonesia beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
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