Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
Melbourne’s
retail industry,
in focus.
The companies, capital and talent shaping retail in Melbourne. Find the leaders. Understand the segments. See where the activity is.

An industry ecosystem,
measured in context.
MEET THE COMPANIESExplore Melbourne’s retail leaders
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Expand panel +
Explore Melbourne’s retail leaders
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Company discovery
Recorded evidence onlyExplore the live startup set in Radar
No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.
Explore classified startups in Radar ↗Retail industry KPIs in Melbourne
A few useful ratios bring the size of this ecosystem into perspective.
12 of 734 tracked companies have open roles.
55 of 734 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 63 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 71.1% of disclosed capital, while 92.5% of tracked companies have no recorded funding round.
Explore the segments →CAPITAL & COMPANY FORMATIONHow Melbourne retail has grown
Recorded company formation and disclosed funding across the complete annual series shown.
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How Melbourne retail has grown
Recorded company formation and disclosed funding across the complete annual series shown.
Disclosed funding by year
Sum of recorded funding rounds · USD
View the numbers
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $49.01M | 48 | 8 |
| 2017 | $18.58M | 48 | 6 |
| 2018 | $35.26M | 51 | 7 |
| 2019 | $144.91M | 37 | 5 |
| 2020 | $394.5M | 68 | 4 |
| 2021 | $77.4M | 46 | 9 |
| 2022 | $68.9M | 31 | 5 |
| 2023 | $5.26M | 29 | 5 |
| 2024 | $43.16M | 26 | 5 |
| 2025 | $1.68M | 5 | 1 |
Funding concentration
Share of all disclosed company funding.
- Afterpay58.6%
- Catch8.9%
- Fresho3.6%
- Other companies28.9%
Funding by stage
76 recorded rounds since 2016
Investors appearing most often
Recorded participation in retail company rounds since 2016.
- 01Blackbird Ventures 4 rounds
- 02Reinventure Group 3 rounds
- 03AirTree 3 rounds
- 04Melbourne Accelerator Program 3 rounds
- 05One Ventures 2 rounds
- 06Adam Schwab 2 rounds
- 07Jeremy Same 2 rounds
- 08January Capital 2 rounds
- 09Gabby Leibovich 2 rounds
- 010Taronga Ventures 2 rounds
Recent recorded rounds
Latest recorded rounds · USDBacked by .
Largest and notable recorded rounds
Each card is one recorded roundParticipating investors were not recorded in this snapshot.
Backed by Blackbird Ventures and King River and others.
Backed by CommBank.
Backed by Whiteoak and One Ventures and others.
Backed by Blackbird Ventures and AirTree and others.
Backed by AirTree and Insight Partners and others.
Backed by One Ventures and Andrew Walsh and others.
Backed by Aria Growth Partners.
Backed by SecondQuarter Ventures and Salta and others.
Backed by Geoff Tarrant.
THE BUSINESS BEHIND THE ACTIVITYRevenue, profitability & financial strength
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Revenue, profitability & financial strength
Annual accounts availability
The measured Australia identity-to-filing probe did not produce a qualifying designated legal or national-ID join: bare ticker overlaps lack a recorded ASX exchange designation and are not designated legal or national identifiers.
Web traffic, app reach and release cadence
How the Melbourne companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
Busiest websites
32 of the 734 companies on this page carry a measured traffic record (4.4%); these are the largest of those, by monthly visits. The median among them is 394,648 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| JB Hi-Fijbhifi.com.au | 21,991,683 | 80 | 64.3% |
| Kogankogan.com | 4,685,062 | 51 | 67.4% |
| Cettirecettire.com | 4,135,386 | 42 | 72.6% |
| Adore Beautyadorebeauty.com.au | 2,057,944 | 52 | 84.4% |
| Abacusabacus.co | 1,410,313 | 38 | 94.4% |
| Flippaflippa.com | 1,270,171 | 49 | 31.3% |
| Platypus Shoesplatypusshoes.com.au | 1,076,443 | 45 | 78% |
| Witcherywitchery.com.au | 917,626 | 49 | 82.1% |
| EQLeql.com | 745,156 | 42 | 74.3% |
| Cool Shirtzshirtz.cool | 744,803 | 41 | 73.8% |
Visits and authority are third-party web estimates, not company-reported figures.
Most-installed apps
42 of these companies (5.7%) publish at least one Android app — 86 apps in all, carrying 38.5M installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| Afterpay: Pay over timeAfterpay | 14.7M | 4 | Shopping |
| Baby Phone Game for KidsPenguin Apps | 6.4M | 3.9 | Educational |
| Afterpay. Buy now, pay it in 4Afterpay | 5.9M | 4.3 | Shopping |
| Feed Baby - Baby TrackerFeed Baby | 2.3M | 4.3 | Parenting |
| Kogan.com ShoppingKogan | 1.5M | 4.4 | Shopping |
| Spelling Games for Kids & ParePenguin Apps | 1.2M | 4.2 | Educational |
| Story Books For Kids & ParentsPenguin Apps | 1.2M | 3.9 | Educational |
| Puzzle Games for KidsPenguin Apps | 1.1M | 4.3 | Educational |
| Baby FlashCards for KidsPenguin Apps | 782.4K | 3.1 | Educational |
| HomeXplor | 604.5K | 4.7 | Education |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
App reach by segment
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).
| Segment | Apps | Installs | Leading app | Release trend |
|---|---|---|---|---|
| In Store Retail Tech | 36 | 20.7M | Afterpay: Pay over time 14.7M | |
| Payments | 6 | 20.6M | Afterpay. Buy now, pay it in 4 5.9M | |
| E-Commerce Enablers | 4 | 20.6M | VaocherApp 235 | |
| Mom & Baby Care | 11 | 14.1M | Baby Phone Game for Kids 6.4M | |
| Pre-K Edtech | 9 | 11.7M | Spelling Games for Kids & Pare 1.2M | |
| Mobile Gaming | 8 | 11.6M | Story Books For Kids & Parents 1.2M | |
| Disease Self Management | 3 | 2.4M | Feed Baby - Baby Tracker 2.3M | |
| Horizontal E-Commerce | 7 | 1.8M | Kogan.com Shopping 1.5M |
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
Release cadence by quarter
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 56 of 86 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.
INSIDE THE INDUSTRYThe Melbourne retail market map
Explore the segments behind the headline numbers.
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The Melbourne retail market map
Explore the segments behind the headline numbers.
Where companies are building
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
Consumer digital
The largest measured segment in this report snapshot.
5 companies hiring · $204.95M disclosed funding
Explore in RadarHow companies make money
Common revenue models; a company can use more than one.
THE COMPANIES IN MOTIONWho is listing, hiring leaders, launching and winning work
Recorded corporate activity linked to companies in this landscape.
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Who is listing, hiring leaders, launching and winning work
Recorded corporate activity linked to companies in this landscape.
Recent corporate headlines 10 dated reports
Nick Molnar and Anthony Eisen listed their buy-now-pay-later business Afterpay on the ASX in 2016 with a modest $25 million public offering.
Frasers Group plc has acquired a 14.65 per cent stake in Accent Group Limited
Cuatrecasas has advised Cleon Capital, the Italian-Spanish advisor specializing in European companies, in the purchase of Lexer, a technological and comprehensive leader in legal services and recovery for companies.
Just Group plc (“Just”) shareholders voted in favor of Brookfield Wealth Solutions’ (“BWS”) acquisition of the company at the Court Meeting and General Meetings held on September 19, 2025.
Dollarama Inc. has signed a deal to buy Australian discount retailer The Reject Shop for $233 million.
Heinemann bought out James Richardson Group’s shares in the JV partnership, leading JR/Duty Free Israel and its businesses to become a 100% subsidiary of the Hamburg-headquartered travel retailer
Just a while back, we also reported about how Fresho secured $17M to empower fresh food wholesale with AI-enabled ordering.
Zitcha has secured $15 million Series A funding, led by US investment firm VMG Partners, to accelerate growth in the North American retail media market.
Cettire founder Dean Mintz has emerged as the buyer of almost $16 million of the company’s stock in the last two days, purchases that have propped up the share price despite the failure of auditors to sign off on the luxury fashion retailer’s accounts.
JB Hi-Fi sales up almost 7% to $1.94 billion the six months to December 31, as appliances demand booms. HY14 net profit also soaring 10% to $90.3 m.
Full recorded event mix
Top 10 categories among 151 recorded events in the 24-month window.
IPO pipeline
1 companies with recorded IPO activity
IPO · ASX1 reports
Leadership moves
10 tracked people moves
Appointment Independent Non-Executive Director
Retirement Previously Non-Executive Director and Chair of the Audit and Risk Committee
Appointment Chair of the Audit and Risk Committee
Appointment APAC Commercial Director
Appointment Chief Commercial Officer
Resignation Previously Group CEO
Appointment Group CEO
Resignation
Product launches
Products, platforms and features in the recorded window
Electronics
Product
Contract wins
2 recorded customer wins
Customer: frasers groupRetail
Customer: australian venue coRetail media
Workforce actions
1 companies with reported reductions
Scale not stated rolescost reduction
Regulatory events
7 recorded events
Subject to investigation for possible insider tradingAustralian Securities and Investments Commission
Investigation ongoingAustralian Securities and Investments Commission (Asic)
pending approval
fined for failing to lodge audited financial reportsAustralian Securities and Investments Commission
Litigation
2 tracked suits
suspected Corporations Act breaches involving trades in Accent Group\'s securitiesRegulatory · Ongoing
Regulatory probe into BNPL practicesRegulatory ·
Earnings pulse
Reported company results in the recorded window.
Median across 50 reported growth observations; companies may contribute multiple periods.
Mergers and acquisitions
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| Brookfield Wealth Solutions (BWS)→The Just Group ↗ | Announced | 2026-01-20 | Not stated in snapshot |
| cleon capital→Lexer ↗ | 2025-10-31 | Not stated in snapshot | |
| bidco→The Just Group ↗ | Announced | 2025-07-31 | Not stated in snapshot |
| dollarama→The Reject Shop ↗ | Completed | 2025-07-22 | Not stated in snapshot |
| square→Afterpay ↗ | Announced | 2025-01-22 | $29.0B |
| gebr. heinemann→James Richardson ↗ | 2024-12-11 | Not stated in snapshot |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
PEOPLE & OPPORTUNITYThe talent market
Recorded hiring and workforce signals from the available source snapshot.
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The talent market
Recorded hiring and workforce signals from the available source snapshot.
Most advertised job titles
No repeated job title is supported by this snapshot.
0 tracked postings mention remote work.
Companies hiring
| Company | Open roles |
|---|---|
| Bevilles ↗ | 3 |
| Saint Clair ↗ | 3 |
| The Sheet Society ↗ | 2 |
| Hairhouse ↗ | 2 |
| Accent Group ↗ | 1 |
| Flippa ↗ | 1 |
| SkinBRO ↗ | 1 |
| Alpaka Gear ↗ | 1 |
Large employers
| Company | Employees |
|---|---|
| JB Hi-Fi ↗ | 12,564 |
| Accent Group ↗ | 2,180 |
| Hairhouse ↗ | 655 |
| Bevilles ↗ | 300 |
| GRBA ↗ | 282 |
| Kogan ↗ | 270 |
| Shaver Shop ↗ | 201 |
| Fresho ↗ | 68 |
THE PEOPLE BUILDING THE FIELDFounders and leaders
257 founders and chief executives across 202 companies.
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Founders and leaders
257 founders and chief executives across 202 companies.
Nick Molnar
Afterpay ↗Block, ex-Founder BeShop. University of Sydney BCom 2011
James Andronis
Fresho ↗Ex-CEO Clamms Seafood, Yabby Blue. Monash University 2000
David Mah
Kepler Analytics ↗Ex-Co-Founder & CEO Bluesky, UniSquare, Melbourne University Zero Emissions Vehicle Group. University of Melbourne MEng 2013
Luke Campbell
Nura ↗Ex-Melbourne Health. University of Melbourne MBBS 2009, PhD 2019
David Chinn
Lexer ↗Lexer, ex-Experian Marketing Services, ex-Experian Footfall, University of Technology Sydney, 2004
Jon Beros
Little Birdie ↗Edith Cowan University
Andrew Lipp
EQL ↗Eql, ex-Google, ex-Clemenger Bbdo, University of Pennsylvania - The Wharton School, 2014
Troy Townsend
Zitcha ↗Zitcha, ex-Tiger Pistol, ex-Geotoko, Australian and New Zealand Institute of Insurance and Finance, 2008
Ava Matthews
Ultra Violette ↗ex- Rationale Skincare, MECCA Brands, Napoleon Perdis Cosmetics, Evyn Block Communications. University of Technology Sydney BA 2007…
Matt Mickiewicz
Flippa ↗Co-Founder SitePoint.com, Unstoppable Domains, ex-Co-Founder Hired, 99designs.
Jitto Arulampalam
Tapp Group ↗TBG Diagnostics, Ex-Lanka Graphite, OYOB Property Group, CEO Newsnet. Curtin University Perth 1988
Emily Hamilton
Bellabox ↗Co-Founder Supernova.xyz, bellabox, ex- Fox Interactive Media, Jamba . University of Melbourne BA 2001, University of Amsterdam MA 2005
Education networks
21 profiles with education records.
Prior employers
5 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
NEWS INTELLIGENCEHow this industry appears in the news
38,212 articles in the measured 12-month window.
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How this industry appears in the news
38,212 articles in the measured 12-month window.
News volume trends
Retail coverage tagged Melbourne · articles per complete quarter
View quarterly article counts
| Quarter | Articles |
|---|---|
| 2021Q2 | 10,329 |
| 2021Q3 | 11,199 |
| 2021Q4 | 9,981 |
| 2022Q1 | 14,732 |
| 2022Q2 | 9,550 |
| 2022Q3 | 10,773 |
| 2022Q4 | 18,729 |
| 2023Q1 | 22,761 |
| 2023Q2 | 9,919 |
| 2023Q3 | 11,789 |
| 2023Q4 | 11,071 |
| 2024Q1 | 13,142 |
| 2024Q2 | 11,989 |
| 2024Q3 | 10,222 |
| 2024Q4 | 14,210 |
| 2025Q1 | 16,892 |
| 2025Q2 | 8,014 |
| 2025Q3 | 11,295 |
| 2025Q4 | 8,822 |
| 2026Q1 | 11,191 |
Article volume measures coverage, not market sales.
Tone of coverage over time
Most-covered companies
Company share of voice
246 recorded company events across 16 companies; percentages use that event total.
Leading coverage topics
Retail coverage tagged Melbourne · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
Topics gaining and losing attention
Australia comparison coverage
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| countries | 4,005 | 1,939 | 107% |
| domestic robots | 3,107 | 41 | 7478% |
| toy robots | 3,084 | 27 | 11322% |
| ashes moments | 1,190 | 770 | 55% |
| angel investors | 1,016 | 367 | 177% |
| conceptual rock albums | 990 | 26 | 3708% |
| overseas study | 970 | 686 | 41% |
| ashes urn | 896 | 392 | 129% |
| ashes records | 856 | 403 | 112% |
| semester abroad | 816 | 523 | 56% |
| test cricket | 5,973 | 11,557 | -48% |
| test innings | 4,544 | 8,872 | -49% |
| 5-day cricket | 3,720 | 7,777 | -52% |
| odi cricket | 2,934 | 6,204 | -53% |
| limited overs cricket | 2,803 | 6,183 | -55% |
Event and signal lenses
Australia comparison coverage
Regulatory Risk
1,094,182 classified articlesterritories, disputed islands, test cricket
27.0% critical · 19.2% positiveFunding Momentum
146,356 classified articlestest cricket, test innings, odi world cup
30.4% critical · 42.5% positiveGrowth
173,909 classified articlescore inflation rate, inflation outlook, league expansion news
30.9% critical · 46.7% positiveRetail coverage tagged Melbourne. Topic labels describe recorded classifications and can include broad context.
Retail in Melbourne: key questions
Clear definitions for making better comparisons.
What does this landscape measure?
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
Can segment counts be added together?
No. A company can belong to several segments, so segment counts and funding can overlap.
What does a missing figure mean?
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗