Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE MELBOURNE EDITION 2026

Melbourne’s
retail industry,
in focus.

The companies, capital and talent shaping retail in Melbourne. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Retail Industry Landscape of Melbourne
AU
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Retail illustration
MEET THE COMPANIES

Explore Melbourne’s retail leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Retail company highlights in Melbourne, snapshot 1 September 2026
Company
Afterpayafterpay.com$561.97M
Catchcatch.com.au$85.22M400
Freshofresho.com$34.85M68
Kepler Analyticskepleranalytics.com$26M63
Nuranurasound.com$25.6M
Lexerlexer.io$25.5M91
Little Birdielittlebirdie.com.au$23.2M19
EQLeql.com$18.65M48
Bevillesbevilles.com.au3 roles300
Saint Claircorkysaintclair.com3 roles
Hairhousehairhouse.com.au2 roles655
The Sheet Societythesheetsociety.com.au2 roles
Accent Groupaccentgr.com.au1 roles2,180Financial figure available in RadarView in Radar
Alpaka Gearalpakagear.com1 roles9
Flippaflippa.com1 roles131
SkinBROskinbro.com1 roles
Abacusabacus.co
Adore Beautyadorebeauty.com.au162
Cettirecettire.comFinancial figure available in RadarView in Radar
Cool Shirtzshirtz.cool
GRBAglobalretailbrands.net282
JB Hi-Fijbhifi.com.au12,564Financial figure available in RadarView in Radar
Kogankogan.com270
Shaver Shopshavershop.com.au201Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Retail industry KPIs in Melbourne

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation1.6%

12 of 734 tracked companies have open roles.

Funding participation7.5%

55 of 734 tracked companies have a recorded round.

Top 3 funding share71.1%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.91M

Midpoint of 63 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 71.1% of disclosed capital, while 92.5% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Melbourne retail has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Melbourne retail
$0$112.43M$224.86M$337.3M$449.73M2016: $49.01M20162017: $18.58M20172018: $35.26M20182019: $144.91M20192020: $394.5M20202021: $77.4M20212022: $68.9M20222023: $5.26M20232024: $43.16M20242025: $1.68M2025
View the numbers
Annual retail funding and company formation in Melbourne
YearFunding (USD)FoundedRaising
2016$49.01M488
2017$18.58M486
2018$35.26M517
2019$144.91M375
2020$394.5M684
2021$77.4M469
2022$68.9M315
2023$5.26M295
2024$43.16M265
2025$1.68M51
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Afterpay58.6%
  • Catch8.9%
  • Fresho3.6%
  • Other companies28.9%

Funding by stage

76 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel32 42.1%
Series A–B27 35.5%
Series C+ / PE0 0.0%
Grants, debt & other17 22.4%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B02/2021
Lexerlexer.io$25.5M

Backed by Blackbird Ventures and King River and others.

Seed04/2022
EQLeql.com$18.65M

Backed by AirTree and Insight Partners and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

The measured Australia identity-to-filing probe did not produce a qualifying designated legal or national-ID join: bare ticker overlaps lack a recorded ASX exchange designation and are not designated legal or national identifiers.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Melbourne companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

32 of the 734 companies on this page carry a measured traffic record (4.4%); these are the largest of those, by monthly visits. The median among them is 394,648 visits.

CompanyMonthly visitsAuthorityMobile
JB Hi-Fijbhifi.com.au21,991,6838064.3%
Kogankogan.com4,685,0625167.4%
Cettirecettire.com4,135,3864272.6%
Adore Beautyadorebeauty.com.au2,057,9445284.4%
Abacusabacus.co1,410,3133894.4%
Flippaflippa.com1,270,1714931.3%
Platypus Shoesplatypusshoes.com.au1,076,4434578%
Witcherywitchery.com.au917,6264982.1%
EQLeql.com745,1564274.3%
Cool Shirtzshirtz.cool744,8034173.8%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

42 of these companies (5.7%) publish at least one Android app — 86 apps in all, carrying 38.5M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
In Store Retail Tech3620.7MAfterpay: Pay over time 14.7M
Payments620.6MAfterpay. Buy now, pay it in 4 5.9M
E-Commerce Enablers420.6MVaocherApp 235
Mom & Baby Care1114.1MBaby Phone Game for Kids 6.4M
Pre-K Edtech911.7MSpelling Games for Kids & Pare 1.2M
Mobile Gaming811.6MStory Books For Kids & Parents 1.2M
Disease Self Management32.4MFeed Baby - Baby Tracker 2.3M
Horizontal E-Commerce71.8MKogan.com Shopping 1.5M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 22023Q1: 02023Q12023Q2: 32023Q2: 02023Q22023Q4: 42023Q4: 142023Q42024Q1: 22024Q1: 12024Q12024Q2: 12024Q2: 12024Q22024Q3: 32024Q3: 92024Q32024Q4: 32024Q4: 12024Q42025Q1: 12025Q1: 22025Q12025Q2: 12025Q2: 62025Q22025Q4: 12025Q4: 72025Q4

Darker bars are new releases, lighter bars apps updated. 56 of 86 apps carry a release date. The series ends at 2025Q4, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Melbourne retail market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital451
B2c e-commerce434
Internet first brands186
B2c fashion e-commerce131
Enterprise tech117
Internet first fashion brands86
Commerce enablers76
Enterprise software76
Marketplaces70
Beauty e-commerce57
Mom and baby care e-commerce55
Internet first apparel brands45

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

451companies
1.1%have hiring activity

5 companies hiring · $204.95M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product546
Subscription158
E-commerce - service137
Commission on transaction93
Advertising65
Physical commerce64
Fee-for-service21
Freemium2
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
IPO activityafterpay.com ↗

Nick Molnar and Anthony Eisen listed their buy-now-pay-later business Afterpay on the ASX in 2016 with a modest $25 million public offering.

Funding roundsaccentgr.com.au ↗

Frasers Group plc has acquired a 14.65 per cent stake in Accent Group Limited

Mergers & acquisitionslexer.io ↗

Cuatrecasas has advised Cleon Capital, the Italian-Spanish advisor specializing in European companies, in the purchase of Lexer, a technological and comprehensive leader in legal services and recovery for companies.

Mergers & acquisitionsjustgroup.com.au ↗

Just Group plc (“Just”) shareholders voted in favor of Brookfield Wealth Solutions’ (“BWS”) acquisition of the company at the Court Meeting and General Meetings held on September 19, 2025.

Mergers & acquisitionsrejectshop.com.au ↗

Dollarama Inc. has signed a deal to buy Australian discount retailer The Reject Shop for $233 million.

Mergers & acquisitionsjamesrichardson.com.au ↗

Heinemann bought out James Richardson Group’s shares in the JV partnership, leading JR/Duty Free Israel and its businesses to become a 100% subsidiary of the Hamburg-headquartered travel retailer

Funding roundsfresho.com ↗

Just a while back, we also reported about how Fresho secured $17M to empower fresh food wholesale with AI-enabled ordering.

Funding roundszitcha.com ↗

Zitcha has secured $15 million Series A funding, led by US investment firm VMG Partners, to accelerate growth in the North American retail media market.

Mergers & acquisitionscettire.com ↗

Cettire founder Dean Mintz has emerged as the buyer of almost $16 million of the company’s stock in the last two days, purchases that have propped up the share price despite the failure of auditors to sign off on the luxury fashion retailer’s accounts.

Earningsjbhifi.com.au ↗

JB Hi-Fi sales up almost 7% to $1.94 billion the six months to December 31, as appliances demand booms. HY14 net profit also soaring 10% to $90.3 m.

Full recorded event mix

Top 10 categories among 151 recorded events in the 24-month window.

Earnings
57
Leadership moves
36
Mergers & acquisitions
14
Company announcements
13
Contracts
9
Funding rounds
7
Regulatory
6
New products
4
Lawsuit
2
Capital infusions
1
7 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Afterpay ↗

IPO · ASX1 reports

Leadership moves

10 tracked people moves

Cettire ↗
Rowan Lang

Appointment Independent Non-Executive Director

Cettire ↗
Rick Dennis

Retirement Previously Non-Executive Director and Chair of the Audit and Risk Committee

Cettire ↗
Jon Gidney

Appointment Chair of the Audit and Risk Committee

Zitcha ↗
Phil Bonanno

Appointment APAC Commercial Director

Zitcha ↗
Steve Biddle

Appointment Chief Commercial Officer

JB Hi-Fi ↗
Terry Smart

Resignation Previously Group CEO

JB Hi-Fi ↗
Nick Wells

Appointment Group CEO

Afterpay ↗
Damian Kassabgi

Resignation

Product launches

Products, platforms and features in the recorded window

JB Hi-Fi ↗
Retail Media Network

Electronics

Afterpay ↗
Afterpaid 2025 Report

Product

Contract wins

2 recorded customer wins

Customer: frasers groupRetail

Zitcha ↗

Customer: australian venue coRetail media

Workforce actions

1 companies with reported reductions

Scale not stated rolescost reduction

Regulatory events

7 recorded events

Subject to investigation for possible insider tradingAustralian Securities and Investments Commission

Investigation ongoingAustralian Securities and Investments Commission (Asic)

pending approval

GRBA ↗

fined for failing to lodge audited financial reportsAustralian Securities and Investments Commission

Litigation

2 tracked suits

Company
asic v accent group

suspected Corporations Act breaches involving trades in Accent Group\'s securitiesRegulatory · Ongoing

Company
California Attorney General, Colorado Attorney General, Conn v afterpay

Regulatory probe into BNPL practicesRegulatory ·

Earnings pulse

Reported company results in the recorded window.

9companies
56period observations
7.3%median reported growth

Median across 50 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Brookfield Wealth Solutions (BWS)The Just Group ↗Announced2026-01-20Not stated in snapshot
cleon capitalLexer ↗2025-10-31Not stated in snapshot
bidcoThe Just Group ↗Announced2025-07-31Not stated in snapshot
dollaramaThe Reject Shop ↗Completed2025-07-22Not stated in snapshot
squareAfterpay ↗Announced2025-01-22$29.0B
gebr. heinemannJames Richardson ↗2024-12-11Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

Recorded hiring and workforce signals from the available source snapshot.

Expand panel +

Most advertised job titles

No repeated job title is supported by this snapshot.

0 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

257 founders and chief executives across 202 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

21 profiles with education records.

Monash University
9
RMIT University
3
University of Cambridge
2
London Business School (LBS)
1
Wharton School
1
Yale University
1
Harvard University
1
The University of Melbourne
1

Prior employers

5 profiles with prior-work records.

Google
2
Goldman Sachs
1
Amazon
1
Apple
1
Boston Consulting Group
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

38,212 articles in the measured 12-month window.

Expand panel +
38,212articles in the measured year
11,191articles in 2026Q1
64.3%positive tone in the latest complete year

News volume trends

Retail coverage tagged Melbourne · articles per complete quarter

06,54413,08819,63126,1752021Q2: 10,3292021Q22021Q3: 11,1992021Q4: 9,9812022Q1: 14,7322022Q2: 9,5502022Q22022Q3: 10,7732022Q4: 18,7292023Q1: 22,7612023Q2: 9,9192023Q22023Q3: 11,7892023Q4: 11,0712024Q1: 13,1422024Q2: 11,9892024Q22024Q3: 10,2222024Q4: 14,2102025Q1: 16,8922025Q2: 8,0142025Q22025Q3: 11,2952025Q4: 8,8222026Q1: 11,1912026Q1
View quarterly article counts
QuarterArticles
2021Q210,329
2021Q311,199
2021Q49,981
2022Q114,732
2022Q29,550
2022Q310,773
2022Q418,729
2023Q122,761
2023Q29,919
2023Q311,789
2023Q411,071
2024Q113,142
2024Q211,989
2024Q310,222
2024Q414,210
2025Q116,892
2025Q28,014
2025Q311,295
2025Q48,822
2026Q111,191

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
18,115 positive · 312 neutral · 15,110 negative
2022
30,451 positive · 702 neutral · 22,524 negative
2023
33,041 positive · 739 neutral · 21,619 negative
2024
31,948 positive · 685 neutral · 16,830 negative
2025
28,884 positive · 521 neutral · 15,494 negative

Leading coverage topics

Retail coverage tagged Melbourne · ranked by full-period article count.

Geopolitical Disputes And Contested Areas300,566 articles in the full recorded period
103,300 recent · 80,986 prior
International And Transnational Geographic Entities300,556 articles in the full recorded period
103,302 recent · 80,987 prior
Administrative And Political Subdivisions300,502 articles in the full recorded period
103,290 recent · 80,970 prior
International Sports Competitions110,550 articles in the full recorded period
18,830 recent · 22,922 prior
Cricket Test Matches47,415 articles in the full recorded period
8,013 recent · 10,633 prior
Olympic Games Coverage43,469 articles in the full recorded period
5,221 recent · 9,709 prior
Sports Injury Reports39,119 articles in the full recorded period
6,532 recent · 6,130 prior
Championship Event Highlights36,767 articles in the full recorded period
7,411 recent · 7,172 prior
International Political Relations29,598 articles in the full recorded period
6,905 recent · 4,481 prior
Sports History And Legacy Stories25,943 articles in the full recorded period
4,641 recent · 5,300 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Australia comparison coverage

KeywordRecentPriorChange
countries4,0051,939107%
domestic robots3,107417478%
toy robots3,0842711322%
ashes moments1,19077055%
angel investors1,016367177%
conceptual rock albums990263708%
overseas study97068641%
ashes urn896392129%
ashes records856403112%
semester abroad81652356%
test cricket5,97311,557-48%
test innings4,5448,872-49%
5-day cricket3,7207,777-52%
odi cricket2,9346,204-53%
limited overs cricket2,8036,183-55%

Event and signal lenses

Australia comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,094,182 classified articles

territories, disputed islands, test cricket

27.0% critical · 19.2% positive
Rising

Funding Momentum

146,356 classified articles

test cricket, test innings, odi world cup

30.4% critical · 42.5% positive
Rising

Growth

173,909 classified articles

core inflation rate, inflation outlook, league expansion news

30.9% critical · 46.7% positive

Retail coverage tagged Melbourne. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

Retail in Melbourne: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon