Industry landscapes
The companies, capital and talent shaping retail in the Netherlands. Find the leaders. Understand the segments. See where the activity is.
An industry ecosystem,
measured in context.
24 featured companies from the funding, hiring, revenue and team-size leaderboards.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
Recently founded means a recorded 2023–2026 founding year and no recorded parent, acquirer or public-company status. These companies are not labelled startups without that separate classification.
Explore classified startups in Radar ↗A few useful ratios bring the size of this ecosystem into perspective.
132 of 2,422 tracked companies have open roles.
170 of 2,422 tracked companies have a recorded round.
Share of disclosed capital received by the three largest recorded recipients.
Midpoint of 158 rounds with a disclosed amount.
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 41.4% of disclosed capital, while 93.0% of tracked companies have no recorded funding round.
Explore the segments →Recorded company formation and disclosed funding across the complete annual series shown.
Sum of recorded funding rounds · USD
| Year | Funding (USD) | Founded | Raising |
|---|---|---|---|
| 2016 | $21.27M | 122 | 15 |
| 2017 | $80.7M | 127 | 9 |
| 2018 | $481.9M | 115 | 11 |
| 2019 | $76.81M | 140 | 15 |
| 2020 | $267.99M | 167 | 10 |
| 2021 | $743.59M | 148 | 22 |
| 2022 | $378.08M | 88 | 30 |
| 2023 | $253.06M | 37 | 15 |
| 2024 | $9.48M | 24 | 9 |
| 2025 | $63.63M | 7 | 7 |
Share of all disclosed company funding.
225 recorded rounds since 2016
Recorded participation in retail company rounds since 2016.
Backed by Main Capital Partners.
Backed by Artha India Ventures.
Backed by Seedandspeed and PeakBridge and others.
Backed by Accel and Bryant Stibel and others.
Backed by SoftBank Vision Fund and L Catterton and others.
Backed by Redseed and Flyer One Ventures.
Backed by TCV and Alkeon Capital Management.
Backed by Index Ventures and Eight Roads Ventures and others.
Backed by Dawn Capital and Bessemer Venture Partners and others.
Backed by Mollie and Force Over Mass and others.
Participating investors were not recorded in this snapshot.
Backed by Accel and Lead Edge Capital and others.
Backed by Partech Partners and Peak.
No reviewed exact national-ID connector maps Netherlands company identities to the configured global filings table.
How the the Netherlands companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
115 of the 2,422 companies on this page carry a measured traffic record (4.7%); these are the largest of those, by monthly visits. The median among them is 264,805 visits.
| Company | Monthly visits | Authority | Mobile |
|---|---|---|---|
| bol.combol.com | 73,734,493 | 83 | 67.7% |
| Marktplaatsmarktplaats.nl | 41,168,539 | 76 | 55.2% |
| Hotmarthotmart.com | 35,637,777 | 68 | 46.8% |
| Creative Fabricacreativefabrica.com | 16,374,617 | 70 | 58.1% |
| Shop Apothekeshop-apotheke.com | 10,569,958 | 74 | 79.2% |
| Catawikicatawiki.com | 10,539,368 | 63 | 66.7% |
| Olxolx.com | 10,021,544 | 52 | 85% |
| Jumbojumbo.com | 9,753,561 | 77 | 79% |
| Coolbluecoolblue.nl | 8,754,648 | 73 | 61.6% |
| 2dehands2dehands.be | 7,522,746 | 69 | 51% |
Visits and authority are third-party web estimates, not company-reported figures.
190 of these companies (7.8%) publish at least one Android app — 280 apps in all, carrying 119.9M installs between them.
| App | Installs | Rating | Store category |
|---|---|---|---|
| HotmartHotmart | 24.4M | 4.7 | Education |
| MarktplaatsMarktplaats | 14.5M | 4 | Shopping |
| bolbol.com | 10.3M | 4.3 | Shopping |
| Social Deal - The best dealsSocial Deal | 8.5M | 4.1 | Travel & Local |
| Shop Apotheke: E-Rezept AppShop Apotheke | 8.4M | 4.6 | Medical |
| Catawiki Online AuctionsCatawiki | 5.7M | 4.6 | Shopping |
| 2dehands2dehands | 5M | 4.2 | Shopping |
| VakantieVeilingen - Dagje uitVakantieVeilingen | 3.7M | 4.5 | Travel & Local |
| CoolblueCoolblue | 3.2M | 4.5 | Shopping |
| JumboJumbo | 3.1M | 3 | Shopping |
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).
| Segment | Apps | Installs | Leading app | Release trend |
|---|---|---|---|---|
| Horizontal E-Commerce | 21 | 45.3M | Marktplaats 14.5M | |
| E-Commerce Enablers | 25 | 24.5M | Hotmart 24.4M | |
| Continued Learning | 4 | 24.4M | Hotmart FIRE 2026 25.3K | |
| Coupons And Deals | 26 | 17.1M | Social Deal - The best deals 8.5M | |
| Pet Tech | 14 | 9.2M | Shop Apotheke: E-Rezept App 8.4M | |
| Veterinary Healthtech | 3 | 8.4M | VETTS 4.5K | |
| Healthcare Booking Platforms | 2 | 8.4M | RedLive 2.7K | |
| Retail Chains | 8 | 6.7M | Jumbo 3.1M |
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 192 of 280 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.
Explore the segments behind the headline numbers.
Rank segments by scale, hiring or disclosed funding.
Companies can sit in several segments. Counts and funding overlap.
The largest measured segment in this report snapshot.
35 companies hiring · $1.11B disclosed funding
Explore in RadarCommon revenue models; a company can use more than one.
Recorded corporate activity linked to companies in this landscape.
Ahold has an obligation to purchase the Paiz family’s interest in Paiz Ahold should the Paiz family’s stake in CARHCO, the Central American Retail Holding Company, fall from its current 33.3% to 13.3% or less.
The retailer is acquiring 75% of the shares in parent company Wings Holding.
In December 2024, Taylor Farms also took a stake in Hessing, a Netherlands-based processor and distributor of fresh produce serving Germany, Belgium, Denmark and the Netherlands.
The CLO investment will go towards the continued development of Dtail.
Havn Capital has acquired a majority stake in Spares in Motion.
Amsterdam-based Aquablu secured €7 million to expand its smart water dispenser platform for workplaces.
OLX has invested EUR 1.1 billion to acquire La Centrale.
In the Netherlands, Rise Point Capital’s acquisition of Run2Day reflects growing investor focus on niche, experience-driven retail models.
UK agency Smyle is set to be merged with its sister agency Identity Global, the two companies have announced, with the Smyle brand being retired next month.
The investment was led by new investor ECFG, and existing investors Forward.one and Value Creation Capital (VCC).
Top 10 categories among 238 recorded events in the 24-month window.
1 companies with recorded IPO activity
IPO · NYSE1 reports
16 tracked people moves
Resignation Previously Brand Director for Gamma in Belgium
Appointment Brand Director for Gamma in Belgium and the Netherlands
Appointment Chief Executive Officer
Appointment Chief Executive Officer
Appointment Marketing Director & Business Head (Kitchen Appliances)
Appointment Director of Germany
Appointment Interim Country Director in Spain
Departure Previously Chief Executive Officer
Products, platforms and features in the recorded window
AI Agent
Promotion
Mobile application
5 recorded customer wins
Customer: SAMHI Skyline Private LimitedReal Estate / Hospitality
Customer: european central bankDigital Currency
Customer: INEO Tech Corp.Technology
Customer: rejuTextile recycling
Customer: teslaTechnology
2 companies with reported reductions
4,000 rolesAI automation
19 rolesfinancial constraint
9 tracked suits
board composition disputeCivil · Ongoing
shareholder disputeCivil · Filed
Reported company results in the recorded window.
Median across 31 reported growth observations; companies may contribute multiple periods.
Company-linked deal reports; status is preserved as recorded.
| Acquirer → target | Status | Date | Value / context |
|---|---|---|---|
| Ahold→Paiz Ahold | Pending | 2026-04-15 | Not stated in snapshot |
| Intertoys→Lobbes and Thimble Toys | Announced | 2026-04-10 | Not stated in snapshot |
| Intertoys→Wings Holding | Announced | 2026-04-10 | Not stated in snapshot |
| Ahold→delhaize group | Completed | 2026-04-08 | Not stated in snapshot |
| taylor farms→hessing ↗ | Completed | 2026-03-26 | Not stated in snapshot |
| openai→Multi ↗ | 2026-03-25 | Not stated in snapshot |
A discussion or rumour is not a completed transaction. An unstated value is not zero.
51 postings in the preceding 12 months. The full 420-posting snapshot covers 88 employers.
12 tracked postings mention remote work.
92 postings specify a level.
Top skills across 420 tracked postings in the available jobs snapshot.
Median across 39 postings with pay data, expressed in USD.
| Company | Open roles |
|---|---|
| NewCakes ↗ | 4 |
| Sana Commerce ↗ | 4 |
| Duux ↗ | 4 |
| Hunkemöller ↗ | 4 |
| Bloom & Wolf ↗ | 4 |
| Riwal ↗ | 4 |
| l. ten cate ↗ | 3 |
| Online Distributeur ↗ | 3 |
| Company | Employees |
|---|---|
| Ahold ↗ | 369,000 |
| action ↗ | 65,000 |
| Versuni ↗ | 6,400 |
| Coolblue ↗ | 6,000 |
| polyconcept ↗ | 3,300 |
| de bijenkorf ↗ | 3,000 |
| payu gpo ↗ | 2,802 |
| Scapino ↗ | 2,117 |
742 founders and chief executives across 610 companies.
Ex- ThoughtWorks, Contrado, KPN Research, Gankema Computer Centrum. Enschede University of Applied Sciences BSc 1992, University of Twente MSc 1996
Advisor - Prequel Ventures. Fontys University of Applied Sciences Bachelor of Arts 2013
Co-Founder Tupel, ex-Isramco, CEO J.O.E.L Jerusalem Oil Exploration & Passport, East Mediterrenean Oil & Gas. The Hebrew University MBA 1984
Ex- Bioloka Holding OU, Busfor, The Boston Consulting. Moscow Institute of Physics and Technology
ex-Co-Founder orbitnow, Breaking Rocks, Hout Couture International. Barlaeus Gymnasium 2009, University College Utrecht BA 2012
Ex - Chief Executive Officer Emesa Nederland BV, Tele2 AB Stanford University Graduate School of Business 2022
CEO ACCS Incasso & Gerechtsdeurwaarders, Founder Capayable, Verifast, Jonkers & Ceelen Gerechtsdeurwaarders.
Ashoka, Rotslab, ex- Waag Society, Co-Founder Instructables Restaurant and Fablab Amsterdam. Utrecht School of the Arts MA 2002
Ex-Co-Founder Responsive, Toolchain, CrowdyHouse, Hyves.
MakeOver.nl, Stoq.com. Inholland University of Applied Sciences BA 2008
Oddity Ai, ex-Site2mobile, ex-Codedsolutions, University Utrecht, 2011
Tappr, ex-Shopping Awards, ex-Dutch Interactive Awards, Growth Tribe Academy, 2016
45 profiles with education records.
8 profiles with prior-work records.
Profiles cover recorded founders and leaders; contact details remain in Radar.
26,304 articles in the measured 12-month window.
Retail coverage across Netherlands · articles per complete quarter
| Quarter | Articles |
|---|---|
| 2021Q2 | 5,017 |
| 2021Q3 | 4,852 |
| 2021Q4 | 4,884 |
| 2022Q1 | 5,346 |
| 2022Q2 | 5,774 |
| 2022Q3 | 4,994 |
| 2022Q4 | 5,930 |
| 2023Q1 | 5,511 |
| 2023Q2 | 6,166 |
| 2023Q3 | 5,440 |
| 2023Q4 | 5,797 |
| 2024Q1 | 6,309 |
| 2024Q2 | 6,617 |
| 2024Q3 | 7,120 |
| 2024Q4 | 6,229 |
| 2025Q1 | 12,049 |
| 2025Q2 | 6,449 |
| 2025Q3 | 6,113 |
| 2025Q4 | 6,778 |
| 2026Q1 | 6,827 |
Article volume measures coverage, not market sales.
779 recorded company events across 43 companies; percentages use that event total.
Retail coverage across Netherlands · ranked by full-period article count.
Recent and prior counts use the source comparison windows.
Retail coverage across Netherlands
| Keyword | Recent | Prior | Change |
|---|---|---|---|
| geopolitical alliances | 164 | 21 | 681% |
| f1 world championship | 150 | 98 | 53% |
| f1 championship | 128 | 85 | 51% |
| multilateral diplomacy | 118 | 22 | 436% |
| f1 grand prix | 117 | 80 | 46% |
| stock performance | 105 | 30 | 250% |
| diplomatic strategies | 75 | 27 | 178% |
| quarterly results | 74 | 47 | 57% |
| quarterly financials | 64 | 45 | 42% |
| diplomatic engagements | 54 | 17 | 218% |
| international courts | 50 | 94 | -47% |
| intuitive painting | 3 | 86 | -97% |
| vessel accident | 8 | 65 | -88% |
| europa league | 27 | 65 | -58% |
| nautical disaster | 10 | 63 | -84% |
Retail coverage across Netherlands
raw rock production, garage rock resurgence, back-to-basics rock
36.5% critical · 41.7% positiveconceptual rock albums, avant-garde rock, complex rock narratives
30.7% critical · 57.5% positivequarterly results, earnings report, quarterly financials
25.8% critical · 59.6% positiveRetail coverage across Netherlands. Topic labels describe recorded classifications and can include broad context.
Company counts, hiring and disclosed funding across the recorded hubs.
59.0% across the displayed hubs
32 companies hiring · $963.2M disclosed funding
Explore companies in Amsterdam ↗
11.6% across the displayed hubs
7 companies hiring · $11.1M disclosed funding
Explore companies in Rotterdam ↗
7.4% across the displayed hubs
6 companies hiring · $86.7M disclosed funding
Explore companies in Utrecht ↗
5.5% across the displayed hubs
3 companies hiring · $308.7M disclosed funding
Explore companies in Eindhoven ↗
5.1% across the displayed hubs
2 companies hiring · $3.4M disclosed funding
Explore companies in Groningen ↗4.3% across the displayed hubs
0 companies hiring · $0 disclosed funding
Explore companies in The Hague ↗
3.9% across the displayed hubs
2 companies hiring · $0 disclosed funding
Explore companies in Haarlem ↗
3.2% across the displayed hubs
3 companies hiring · $118.5M disclosed funding
Explore companies in Nijmegen ↗Clear definitions for making better comparisons.
It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.
No. A company can belong to several segments, so segment counts and funding can overlap.
A dash or unavailable panel means the current reviewed source snapshot does not support that figure.
Company ecosystem snapshot: 6 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
Canonical landscape ↗