Retail Landscape of the Netherlands
2,422 Retail companies in the Netherlands, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and which skills employers want. Updated August 2026.
Who leads Retail in the Netherlands
Shows 2,422 Dutch retail firms, highlighting the 132 currently hiring and the 115 that have disclosed funding, with top hiring firms and best‑funded companies listed.
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NewCakes4last posted Apr 2026
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Sana Commerce4last posted Aug 2026
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Duux4last posted Apr 2026
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Hunkemöller4last posted May 2026
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Bloom & Wolf4last posted Jul 2026
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Riwal4last posted Jan 2026
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l. ten cate3last posted May 2026
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Online Distributeur3last posted Feb 2026
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Catawiki$287.6MSeries D · Dec 2020
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SendCloud$200.3MSeries C · Sep 2021
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Qogita$173.7MSeries B · Dec 2023
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Accel Club$170MSeries D · Nov 2021
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Otrium$156MSeries C · Mar 2021
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Hotmart$130.2MSeries C · Mar 2021
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Recharge.com$118.5MConventional Debt · Jan 2025
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Versuni$21MFY2022 filing
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VidaXL$5.7MFY2024 filing
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Ingka Centres$1.1MFY2016 filing
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SLIMDESIGN$90ksnapshot Dec 2024
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Tradefox$8ksnapshot Dec 2019
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Ahold369,000tracked employees
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action65,000tracked employees
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Coolblue6,000tracked employees
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polyconcept3,300tracked employees
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de bijenkorf3,000tracked employees
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payu gpo2,802tracked employees
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Scapino2,117tracked employees
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BLOCK (Consumer Durables)73.8%575 tracked events
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Omnia1.7%13 tracked events
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Maxeda DIY Group1.3%10 tracked events
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Aquablu0.8%6 tracked events
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Multi35articles in the window
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bol.com6articles in the window
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ChannelEngine6articles in the window
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Marginpar6articles in the window
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HelloPrint3articles in the window
See all 2,422 Retail companies in the Netherlands
Filter by funding, headcount, hiring and location, and export the list.
How the Retail ecosystem in the Netherlands grew, 2016–2025
Shows the number of retail firms founded each year from 2016 to 2025, peaking at 167 in 2020 and falling to 7 in 2025.
Where Retail companies in the Netherlands are based
Lists the cities where retail companies are located, with Amsterdam hosting the most (524), followed by Rotterdam (103) and Utrecht (66).
The Retail market map of the Netherlands: what these companies actually do
Breaks down the main product sub‑categories and revenue models, noting the largest groups such as consumer digital (933) and the most common e‑commerce product model (1,513).
The biggest kinds of Retail company, by how many we track.
- Consumer Digital933 companies · $1.1B raised · 35 hiring
- B2C E-Commerce829 companies · $1B raised · 34 hiring
- Enterprise Tech551 companies · $1.7B raised · 26 hiring
- Commerce Enablers332 companies · $858.9M raised · 17 hiring
- Enterprise Software328 companies · $514.1M raised · 16 hiring
- Internet First Brands312 companies · $49M raised · 14 hiring
- B2C Fashion E-Commerce259 companies · $197.1M raised · 7 hiring
- SaaS208 companies · $485.6M raised · 11 hiring
- Retail SaaS187 companies · $426.1M raised · 10 hiring
- Marketplaces172 companies · $799.3M raised · 7 hiring
- Internet First Fashion Brands171 companies · $31M raised · 6 hiring
- E-Commerce SaaS139 companies · $475M raised · 9 hiring
Monetization
How Retail companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Retail in the Netherlands
Counts 238 corporate events over the past two years, including announcements, earnings releases, M&A activity, key‑person changes and layoffs.
- M&AAhold has an obligation to purchase the Paiz family’s interest in Paiz Ahold should the Paiz family’s stake in CARHCO, the Central American Retail Holding Company, fall from its current 33.3% to 13.3% or less.2026-04-15
- M&AThe retailer is acquiring 75% of the shares in parent company Wings Holding.2026-04-10
- M&AIn December 2024, Taylor Farms also took a stake in Hessing, a Netherlands-based processor and distributor of fresh produce serving Germany, Belgium, Denmark and the Netherlands.2026-03-26
- FundingThe CLO investment will go towards the continued development of Dtail.2026-02-11
- M&AHavn Capital has acquired a majority stake in Spares in Motion.2026-01-21
- FundingAmsterdam-based Aquablu secured €7 million to expand its smart water dispenser platform for workplaces.2025-12-16
- M&AOLX has invested EUR 1.1 billion to acquire La Centrale.2025-11-24
- M&AIn the Netherlands, Rise Point Capital’s acquisition of Run2Day reflects growing investor focus on niche, experience-driven retail models.2025-11-04
- M&AUK agency Smyle is set to be merged with its sister agency Identity Global, the two companies have announced, with the Smyle brand being retired next month.2025-10-07
- FundingThe investment was led by new investor ECFG, and existing investors Forward.one and Value Creation Capital (VCC).2025-10-01
Mergers and acquisitions
Deals from the last 24 months where a Retail company in the Netherlands was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| Paiz Ahold | undisclosed | Pending | 2026-04-15 | |
| Lobbes and Thimble Toys | undisclosed | Announced | 2026-04-10 | |
| Wings Holding | undisclosed | Announced | 2026-04-10 | |
| undisclosed | Completed | 2026-04-08 | ||
| undisclosed | Completed | 2026-03-26 | ||
| undisclosed | — | 2026-03-25 |
Who is listing, hiring leaders, launching and winning work
Provides details on notable events like leadership moves, product launches and customer contract wins.
IntergammaDominique Motte · Resignation — was Brand Director for Gamma in BelgiumApr 2026
Zeeman textielSupersBoudewijn van Nieuwenhuijzen · Appointment → Chief Executive OfficerMar 2026
Kruidvat"Buy One, Get One Half Off" Toy Promotion (Promotion)Dec 2025
equens worldlinewon european central bankOct 2025
Bon Intelligencewon INEO Tech Corp.May 2025
CIBUTEXwon rejuMay 2025
Startup Dealswon teslaSep 2024
Half of these companies grew revenue faster than +6.1%, half slower.
Who is building Retail in the Netherlands
Profiles 742 founders and CEOs across 610 firms, showing common alma maters such as the University of Amsterdam (9) and previous employers like Google (3).
Ex- Bioloka Holding OU, Busfor, The Boston Consulting. Moscow Institute of Physics and Technology
ex-Co-Founder orbitnow, Breaking Rocks, Hout Couture International. Barlaeus Gymnasium 2009, University College Utrecht BA 2012
Ex - Chief Executive Officer Emesa Nederland BV, Tele2 AB Stanford University Graduate School of Business 2022
CEO ACCS Incasso & Gerechtsdeurwaarders, Founder Capayable, Verifast, Jonkers & Ceelen Gerechtsdeurwaarders.
Ashoka, Rotslab, ex- Waag Society, Co-Founder Instructables Restaurant and Fablab Amsterdam. Utrecht School of the Arts MA 2002
Ex-Co-Founder Responsive, Toolchain, CrowdyHouse, Hyves.
MakeOver.nl, Stoq.com. Inholland University of Applied Sciences BA 2008
Oddity Ai, ex-Site2mobile, ex-Codedsolutions, University Utrecht, 2011
Tappr, ex-Shopping Awards, ex-Dutch Interactive Awards, Growth Tribe Academy, 2016
- flagged as repeat founders3
- no repeat-founder flag624
Look up the people behind Retail companies in the Netherlands
Search founders, executives and operators by company, role and location.
Who funds Retail in the Netherlands
Summarizes 225 funding rounds since 2016 from 279 investors, with a typical round size of $2 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Europa | 19 | — | Jul 2023 |
| Rabobank | 10 | 3 | Feb 2024 |
| Peak | 7 | 3 | Jan 2023 |
| BOM | 6 | 5 | Nov 2020 |
| Slingshot | 6 | 4 | Aug 2023 |
| henQ | 6 | 2 | May 2021 |
| Startupbootcamp | 5 | — | Nov 2020 |
| DOEN Foundation | 4 | 1 | Feb 2024 |
| Pymwymic | 4 | 1 | Jan 2025 |
| Oost NL | 4 | 1 | Jan 2025 |
The typical round is $2M — half were bigger, half smaller.
The biggest Retail funding rounds in the Netherlands
Highlights the largest disclosed round—Catawiki’s $185 million Series D—and lists ten other large recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series D | $185M | Dec 2020 | Accel, Bryant Stibel, Permira | |
| Series C | $177.2M | Sep 2021 | SoftBank Vision Fund, L Catterton, HPE Growth | |
| Series D | $170M | Nov 2021 | Redseed, Flyer One Ventures | |
| Series C | $130M | Mar 2021 | TCV, Alkeon Capital Management | |
| Series C | $120M | Mar 2021 | Index Ventures, Eight Roads Ventures, Bond Capital | |
| Series B | $86.3M | Dec 2023 | Dawn Capital, Bessemer Venture Partners, LocalGlobe +2 more | |
| Series B | $85.3M | May 2022 | Mollie, Force Over Mass, Waterfall +1 more | |
| Series B | $84.4M | May 2022 | — | |
| Series C | $82M | Jul 2015 | Accel, Lead Edge Capital, Project A | |
| Series B | $62M | Feb 2022 | Partech Partners, Peak |
28 venture rounds with a disclosed amount in the window.
SeedundisclosedMay 2026
Seed$432kApr 2026
Seed$4.6MMar 2026
What the news says about Retail in the Netherlands
Counts 26,304 news articles in the last year, covering topics such as product launches, strategic partnerships and international political relations.
What the coverage is about
The subjects that dominate Retail news in Netherlands. The arrow shows whether each one is being written about more or less than a year ago.
- International political relations2,186▲+183%
- New product launches and innovations2,161→+5%
- Strategic partnerships and collaborations2,086▲+10%
- International sports competitions1,998▼-21%
- Technology adoption and digital transformation1,448→+6%
- Security and defense policies1,342▲+520%
- Sustainability initiatives and esg reporting1,172▼-14%
- Company expansions and new market entries1,105▲+79%
- Corporate social responsibility (csr) programs1,066→-9%
- Executive leadership changes and appointments1,052→-9%
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27 Retail companies here were named in the news over this period.
Watch Retail coverage in Netherlands as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in Netherlands Retail coverage, and whether each is getting more attention year on year (through 2025).
Retail jobs in the Netherlands: who is hiring and what they ask for
Shows 51 job postings from 88 employers in the past year, listing top skills and a median advertised salary of $38 k per year.
Demand
The Skills Employers Ask For
What Retail employers in the Netherlands put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- figma2▲
- adobe photoshop2▼
- adobe illustrator2→
- crm software1▼
- sales analytics tools1→
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Track Retail in the Netherlands beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.