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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SÃO PAULO EDITION 2026

São Paulo’s
retail industry,
in focus.

The companies, capital and talent shaping retail in São Paulo. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Retail Industry Landscape of São Paulo
BR
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Retail illustration
Companies tracked 562Retail ecosystem in São Paulo Disclosed funding $1.46B77 companies · all recorded rounds Companies hiring 28With open roles at the snapshot Tracked open roles 480 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore São Paulo’s retail leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Retail company highlights in São Paulo, snapshot 2 September 2026
Company
Nuvemshopnuvemshop.com.br$632M—802—
Dafitidafiti.com.br$260.75M—2,928—
Inventainventa.shop$80.46M3 roles317—
Scanntechscanntech.com.br$50M—1,200—
Trocafonetrocafone.com.br$47.8M—370—
Beleza na Webbelezanaweb.com.br$45M—347—
Baby.com.brbaby.com.br$21.1M—201—
Sallvesallve.com.br$20.22M—174—
Cadiveustore.cadiveu.com—5 roles——
BEYOUNGbeyoung.com.br—3 roles110—
Cremmecremme.com.br—3 roles47—
HR Techhrtech.com.br—3 roles——
METRO BRAZILmetrobrazil.com—3 roles——
Orbiaorbia.ag—2 roles——
St Marchemarche.com.br—2 roles853—
Amaroamaro.com——754—
Avecavec.app——264—
Buscapebuscape.com.br——370—
Juntos Somosjuntossomosmais.com.br——411—
Knewinknewin.com——192—
Linxlinx.com.br——3,500—
Marisamarisa.com.br——15,412—
enjoeienjoei.com.br——145Financial figure available in RadarView in Radar
pernambucanaspernambucanas.com.br——14,000—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Retail industry KPIs in São Paulo

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation5.0%

28 of 562 tracked companies have open roles.

Funding participation17.4%

98 of 562 tracked companies have a recorded round.

Top 3 funding share66.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.5M

Midpoint of 84 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 66.6% of disclosed capital, while 82.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How São Paulo retail has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

São Paulo retail
$0$181.94M$363.88M$545.83M$727.77M2016: $15.93M20162017: $39.56M20172018: $15.98M20182019: $7M20192020: $43.2M20202021: $638.39M20212022: $127.87M20222023: $94.55M20232024: $8.96M20242025: $2.55M2025
View the numbers
Annual retail funding and company formation in São Paulo
YearFunding (USD)FoundedRaising
2016$15.93M274
2017$39.56M335
2018$15.98M325
2019$7M441
2020$43.2M447
2021$638.39M3713
2022$127.87M2521
2023$94.55M1013
2024$8.96M116
2025$2.55M11
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Nuvemshop43.2%
  • Dafiti17.8%
  • Inventa5.5%
  • Other companies33.4%

Funding by stage

106 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel66 62.3%
Series A–B35 33.0%
Series C+ / PE5 4.7%
Grants, debt & other0 0.0%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Seed03/2026
BackChannel $4.8M

Backed by Sunna and Positive Ventures and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Brazil; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the São Paulo companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

25 of the 562 companies on this page carry a measured traffic record (4.4%); these are the largest of those, by monthly visits. The median among them is 943,098 visits.

CompanyMonthly visitsAuthorityMobile
enjoeienjoei.com.br6,823,9965761.3%
Dafitidafiti.com.br4,051,5235967.1%
Promobitpromobit.com.br3,402,7035349.1%
Petzpetz.com.br2,486,6207375.2%
Buscapebuscape.com.br2,424,5956369.4%
Beleza na Webbelezanaweb.com.br1,862,9306168.9%
Atacadãoatacadao.com.br1,499,0857068.1%
Nuvemshopnuvemshop.com.br1,310,8434931.5%
Trocafonetrocafone.com.br1,305,2944676.9%
Elo7elo7.com.br1,241,7966142.4%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

119 of these companies (21.2%) publish at least one Android app — 253 apps in all, carrying 262M installs between them.

AppInstallsRatingStore category
Dafiti 6/6: Presentes com AmorDafiti46.7M4.4Shopping
enjoei: comprar e vender roupaenjoei41.4M3.6Shopping
Buscapé: Promoção e cashbackBuscape31.8M4.2Shopping
Extra: Loja online com ofertasExtra21.4M4.6Shopping
Ton: maquininha, tap e contaStone18.8M4.3Finance
Marisa: Roupas, Calçados, ModaMarisa16.1M4.6Shopping
Beleza na Web: CosméticosBeleza na Web12.4M4.5Shopping
Petz: Tudo que seu pet precisaPetz9.4M4.8Shopping
Pernambucanaspernambucanas9.1M3.4Shopping
Meu AtacadãoAtacadão8.1M4Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Fashion Tech1090.9MDafiti 6\/6: Presentes com Amor 46.7M
Horizontal E-Commerce1249MBuscapé: Promoção e cashback 31.8M
Retail Chains1347.7MExtra: Loja online com ofertas 21.4M
E-Commerce Enablers3925.7MTon: maquininha, tap e conta 18.8M
Payments725.1MStone: Maquininha e Conta PJ 5.5M
Beauty Tech2716.1MBeleza na Web: Cosméticos 12.4M
Coupons And Deals1011.9MPromobit: Promoções e Cupons 3.5M
Pet Tech149.7MPetz: Tudo que seu pet precisa 9.4M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 22023Q1: 02023Q12023Q2: 22023Q2: 32023Q22023Q3: 22023Q3: 82023Q32023Q4: 12023Q4: 32023Q42024Q2: 42024Q2: 52024Q22024Q3: 32024Q3: 132024Q32024Q4: 22024Q4: 82024Q42025Q1: 22025Q1: 62025Q12025Q2: 12025Q2: 82025Q22025Q3: 52025Q3: 202025Q32025Q4: 42025Q4: 252025Q42026Q1: 62026Q1: 332026Q1

Darker bars are new releases, lighter bars apps updated. 112 of 253 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The São Paulo retail market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital262
B2c e-commerce219
Enterprise tech187
Commerce enablers114
Enterprise software109
Marketplaces78
B2c fashion e-commerce66
Saas63
Retail saas61
Internet first brands60
E-commerce saas39
Internet first fashion brands32

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

262companies
4.6%have hiring activity

12 companies hiring · $562.67M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product270
Subscription209
E-commerce - service200
Commission on transaction127
Advertising83
Fee-for-service47
Physical commerce38
Renting / leasing2
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionspetz.com.br ↗

The merger between Petz and Cobasi , one of the most complex cases on the recent agenda of the Administrative Council of Economic Defense (Cade), received the approval of the agency in December 2025, almost a year and a half after its announcement, after facing a strong resistance from rivals like Petlove.

Mergers & acquisitionsarado.com.br ↗

The union between Arado, a small-scale fruit-based mining company, and Frexco, a startup from the same segment that provides fresh products to restaurants in the state of São Paulo, aims to accelerate, through high technology, the transformation of the fresh food chain in Brazil and expand the supply of efficient solutions for restaurants and retailers.

Mergers & acquisitionsamaro.com ↗

OpenEvidence announced today its acquisition of Amaro, an AI-native advertising company founded by Kush Khosla and Sauren Khosla and backed by Google Ventures and Greycroft.

Mergers & acquisitionsshipay.com.br ↗

The owner of the Brazilian stock exchange is acquiring 62% of fintech for R$ 37 million.

Mergers & acquisitionslinx.com.br ↗

Totvs, a company in business technology, announced on Tuesday (22) the signing of a contract for Linx's acquisition worth R$ 3.05 billion.

Mergers & acquisitionsiguatemi.com.br ↗

After RioSul, the operator bought, in December, the shopping Pátio Paulista and Pátio Hygienópolis, the largest merger and acquisition operation in the sector

Funding roundsriot.com.br ↗

Riot, a Paris-based cybersecurity software platform, announced today a €28.9 million Series B financing round to fuel product development, open two new offices, and double headcount by 2026.

Mergers & acquisitionskangu.com.br ↗

The largest e-commerce company in Latin America, MercadoLibre, acquired the Brazilian logistics company Kangu, as it seeks to consolidate its dominant position in the region.

Mergers & acquisitionsnewtail.com.br ↗

The Vtex Compositable Trade Platform acquired Newtail, a medium retail company focused on e-commerce players in Brazil.

Company announcementsobramax.com.br ↗

Asked about the new unit, Obramax confirmed that it is expanding its presence in Brazil and plans to open from eight to ten units per year until 2028.

Full recorded event mix

Top 10 categories among 67 recorded events in the 24-month window.

Mergers & acquisitions
21
Leadership moves
15
Asset acquisitions
10
Earnings
6
Funding rounds
3
Company announcements
3
Lawsuit
2
Regulatory
2
Contracts
2
Capital infusions
1
5 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

Petz ↗

IPO · B32 reports

Leadership moves

1 tracked people moves

Orbia ↗
Sameer Bharadwaj

Appointment Chief Executive Officer

Product launches

Products, platforms and features in the recorded window

Orbia ↗
Pune IT Hub

IT Hub

Regulatory events

2 recorded events

Petz ↗

approved with conditionsAdministrative Council of Competition Defense (Cade)

Petz ↗

Administrative Council for Economic Defence (Cade)

Litigation

2 tracked suits

Company
mol group, Brazilian chemical company Braskem v clariant, orbia, celanese, westlake

competition law infringementCivil · Filed

Company
clariant v orbia, celanese, westlake

competition law infringement in ethylene purchasingRegulatory · Filed

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Petz→cobasiCompleted2026-01-23Not stated in snapshot
Arado→Frexco ↗Announced2025-09-18Not stated in snapshot
Arado→PlanteiCompleted2025-09-18Not stated in snapshot
openevidence→Amaro ↗Announced2025-09-11Not stated in snapshot
Sérgio Zimerman→Petz ↗Announced2025-08-27Not stated in snapshot
totvs→Linx ↗2025-08-27Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

Recorded hiring and workforce signals from the available source snapshot.

Expand panel +

Most advertised job titles

No repeated job title is supported by this snapshot.

4 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

263 founders and chief executives across 191 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

19 profiles with education records.

Stanford University
3
Massachusetts Institute of Technology
2
Harvard Business School
2
Wharton School
2
IESE Business School
1
University of Pennsylvania
1
London Business School (LBS)
1
Universidade Federal do Rio de Janeiro
1

Prior employers

11 profiles with prior-work records.

Bain
4
Boston Consulting Group
2
Goldman Sachs
2
Microsoft
1
McKinsey
1
Google
1
Morgan Stanley
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

475,948 articles in the measured 12-month window.

Expand panel +
475,948articles in the measured year
49,963articles in 2026Q1
26.0%positive tone in the latest complete year

News volume trends

Retail coverage across Brazil · articles per complete quarter

088,700177,401266,101354,8012021Q2: 45,8452021Q22021Q3: 50,4912021Q4: 39,0152022Q1: 40,8092022Q2: 41,4692022Q22022Q3: 44,1092022Q4: 70,0762023Q1: 61,6562023Q2: 90,9192023Q22023Q3: 71,5692023Q4: 51,6632024Q1: 59,0342024Q2: 70,9022024Q22024Q3: 77,8332024Q4: 81,2062025Q1: 99,2852025Q2: 76,7762025Q22025Q3: 308,5232025Q4: 47,7692026Q1: 49,9632026Q1
View quarterly article counts
QuarterArticles
2021Q245,845
2021Q350,491
2021Q439,015
2022Q140,809
2022Q241,469
2022Q344,109
2022Q470,076
2023Q161,656
2023Q290,919
2023Q371,569
2023Q451,663
2024Q159,034
2024Q270,902
2024Q377,833
2024Q481,206
2025Q199,285
2025Q276,776
2025Q3308,523
2025Q447,769
2026Q149,963

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
64,679 positive · 33,631 neutral · 46,366 negative
2022
94,527 positive · 52,337 neutral · 49,317 negative
2023
139,946 positive · 69,712 neutral · 65,722 negative
2024
124,501 positive · 101,449 neutral · 62,573 negative
2025
138,010 positive · 156,926 neutral · 236,825 negative

Leading coverage topics

Retail coverage across Brazil · ranked by full-period article count.

International And Transnational Geographic Entities300,313 articles in the full recorded period
108,080 recent · 81,378 prior
Geopolitical Disputes And Contested Areas300,312 articles in the full recorded period
108,080 recent · 81,375 prior
Administrative And Political Subdivisions300,279 articles in the full recorded period
108,066 recent · 81,368 prior
International Sports Competitions26,937 articles in the full recorded period
4,262 recent · 6,475 prior
Professional League Updates14,467 articles in the full recorded period
3,305 recent · 3,054 prior
International Political Relations13,147 articles in the full recorded period
2,870 recent · 3,517 prior
Trade Policies And Agreements11,665 articles in the full recorded period
5,524 recent · 3,581 prior
Olympic Games Coverage10,779 articles in the full recorded period
1,234 recent · 3,650 prior
Athlete Transfer Rumors10,620 articles in the full recorded period
2,558 recent · 2,299 prior
Government International Agreements Coordination9,224 articles in the full recorded period
2,120 recent · 2,351 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Brazil comparison coverage

KeywordRecentPriorChange
countries4,1911,859125%
tariff negotiations3,2492,09655%
trade dispute mechanisms1,37476979%
free trade deals1,34693544%
climate mobilization1,07975842%
angel investors1,057327223%
bilateral trade1,05467456%
preferential tariff1,01054884%
tariff rate quota850418103%
mfn tariff66836384%
olympic team selections1991,309-85%
geopolitical alliances7181,087-34%
ronaldo539965-44%
olympic trials160885-82%
summer olympics athletics65831-92%

Event and signal lenses

Brazil comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

606,540 classified articles

territories, disputed islands, countries

15.3% critical · 11.3% positive
Rising

Funding Momentum

41,559 classified articles

angel investors, early-stage investment, asset acquisition

33.0% critical · 41.4% positive
Rising

Growth

122,728 classified articles

gdp growth rate, economic growth statistics, economic output growth

26.5% critical · 45.1% positive

Retail coverage across Brazil. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

Retail in São Paulo: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put São Paulo in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon