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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE TOKYO EDITION 2026

Tokyo’s
retail industry,
in focus.

The companies, capital and talent shaping retail in Tokyo. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Retail Industry Landscape of Tokyo
JP
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Retail illustration
Companies tracked 370Retail ecosystem in Tokyo Disclosed funding $580.23M44 companies · all recorded rounds Companies hiring 3With open roles at the snapshot Tracked open roles 120 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Tokyo’s retail leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Retail company highlights in Tokyo, snapshot 3 September 2026
Company
Inagorainagora.com$104.5M———
MOON-Xmoon-x.com$75.42M—18—
Open Logiservice.openlogi.com$48.86M———
Star Festivalstafes.co.jp$37.52M—150—
Recloreclo.jp$35.86M———
Nottanotta.ai$31.85M—7—
Milleportemilleporte.com$27M—15—
Giftmallgiftmallcorp.jp$26.66M—76—
Fast Retailingfastretailing.com—6 roles52,839—
Kate Spade New Yorkkatespade.jp—5 roles2,500—
RAVIPAravipa.co.jp—1 roles——
BONXbonx.co——15—
Buyeebuyee.jp————
Buymabuyma.com————
Creemacreema.jp————
LIPSlipscosme.com————
Locondolocondo.jp————
NITORI Holdingsnitorihd.co.jp——10,366—
Secai Marchesecai-marche.co.jp————
TOKYO BASEtokyobase.co.jp——296—
United Arrowsunited-arrows.co.jp——4,274—
adastriaadastria.co.jp——12,417—
casio computercasio.jp——10,950—
descentedescente.co.jp——2,924—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Retail industry KPIs in Tokyo

A few useful ratios bring the size of this ecosystem into perspective.

3 September 2026
Hiring participation0.8%

3 of 370 tracked companies have open roles.

Funding participation17.3%

64 of 370 tracked companies have a recorded round.

Top 3 funding share39.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.23M

Midpoint of 58 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 39.4% of disclosed capital, while 82.7% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Tokyo retail has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Tokyo retail
$0$32.58M$65.16M$97.74M$130.32M2016: $62.29M20162017: $89.34M20172018: $8.85M20182019: $82.81M20192020: $35.65M20202021: $4.36M20212022: $36.99M20222023: $7.04M20232024: $114.32M20242025: $29.17M2025
View the numbers
Annual retail funding and company formation in Tokyo
YearFunding (USD)FoundedRaising
2016$62.29M196
2017$89.34M157
2018$8.85M254
2019$82.81M147
2020$35.65M204
2021$4.36M233
2022$36.99M114
2023$7.04M92
2024$114.32M49
2025$29.17M24
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Inagora18.0%
  • MOON-X13.0%
  • Open Logi8.4%
  • Other companies60.6%

Funding by stage

90 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel26 28.9%
Series A–B50 55.6%
Series C+ / PE9 10.0%
Grants, debt & other5 5.6%

Recent recorded rounds

Latest recorded rounds · USD
2 rounds

Swipe or scroll horizontally to browse.

Seed04/2026
Nebraska —

Backed by Quantum Leaps Ventures and Tohan.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C10/2024
MOON-Xmoon-x.com$51.16M

Backed by Shizuoka Financial Group and The Gogin Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Japan; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Tokyo companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

28 of the 370 companies on this page carry a measured traffic record (7.6%); these are the largest of those, by monthly visits. The median among them is 271,793 visits.

CompanyMonthly visitsAuthorityMobile
Buyeebuyee.jp9,010,3225449.6%
LIPSlipscosme.com7,558,7896493.4%
mandarakemandarake.co.jp4,356,2385672.2%
United Arrowsunited-arrows.co.jp3,309,5276885.8%
Wowmawowma.jp3,082,2185171.6%
Buymabuyma.com2,877,3576461.3%
Locondolocondo.jp2,731,1865683.3%
Rentiorentio.jp852,0985673.7%
Franc Francfrancfranc.com754,9355989.2%
Wafuuwafuu.com663,9173261.7%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

64 of these companies (17.3%) publish at least one Android app — 89 apps in all, carrying 45.7M installs between them.

AppInstallsRatingStore category
au PAY マーケット Pontaポイントでおトクに買い物Wowma12.7M—Shopping
Quiver - 3D Coloring AppQuiver5.5M3.3Education
Notta-Transcribe Audio to TextNotta3.3M4.1Productivity
ハンドメイドマーケットアプリ - Creema（クリーマ）Creema3M—Shopping
Shoplist-ショップリスト ファッション通販Shoplist3M—Shopping
MamyPoko-PokoChan PointProgramMamypoko.com2.7M—Lifestyle
LIPS(リップス) コスメ・メイク・化粧品のコスメアプリLIPS2.2M3.6Beauty
RoomClip Interior PhotoSharingRoomClip1.4M3.6House & Home
トレファクアプリTreasure Factory1.2M—Lifestyle
ノハナ フォトブックや写真アルバムの作成、フォトプリント印刷Nohana1.1M5Photography

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q1–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Horizontal E-Commerce1117.1Mau PAY マーケット Pontaポイントでおトクに買い物 12.7M
Online Mom & Baby Care89.3MQuiver - 3D Coloring App 5.5M
Pre-K Edtech35.6MSpectacular 141.5K
Consumer Electronics E-Commerce165.6MNotta-Transcribe Audio to Text 3.3M
Fashion Tech124.8MShoplist-ショップリスト ファッション通販 3M
Beauty Tech63.5MLIPS(リップス) コスメ・メイク・化粧品のコスメアプリ 2.2M
Artificial Intelligence23.3MNotta for Intune 628
Virtual Reality21.9MRICOH THETA 1.1M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 22023Q1: 02023Q12023Q2: 12023Q2: 02023Q22023Q4: 12023Q4: 02023Q42024Q1: 22024Q1: 12024Q12024Q4: 22024Q4: 02024Q42025Q2: 22025Q2: 02025Q22025Q4: 12025Q4: 92025Q42026Q1: 12026Q1: 142026Q1

Darker bars are new releases, lighter bars apps updated. 41 of 89 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Tokyo retail market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital184
B2c e-commerce159
B2c fashion e-commerce53
Enterprise tech52
Internet first brands49
Marketplaces46
Commerce enablers32
Enterprise software26
Internet first fashion brands24
Saas16
Internet first apparel brands13
Beauty e-commerce13

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

184companies
0.5%have hiring activity

1 companies hiring · $306.23M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product223
Subscription110
E-commerce - service93
Commission on transaction76
Advertising59
Physical commerce43
Fee-for-service22
Renting / leasing4
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsbonx.co ↗

OSS Ventures led the company’s 2023 pre-seed round of 0.5 million (Crunchbase).

Funding roundspuntoapp.jp ↗

The €2 million round covered entirely by Samaipata will boost the growth of its team with first-level profiles and will allow to launch its platform in new sectors of activity.

Funding roundstokyolifestyle.store ↗

Tokyo Lifestyle entered into a five-year subordinated unsecured loan agreement for JPY 300 million (approximately US $1.92 million ) ... on November 27, 2025.

Funding roundssecai-marche.co.jp ↗

MOL PLUS announced its decision to invest in SECAI MARCHE, which operates an e-commerce platform for fresh produce, with a particular focus on Southeast Asia.

Funding roundsnotta.ai ↗

Notta, a voice AI startup operating from Singapore and Japan, raised $15 million in Series B led by Granite-Integral to enhance AI features and integrations with platforms like Zoom, Google Meet, Salesforce, and Slack.

Mergers & acquisitionsaucnet.co.jp ↗

AUCNET INC. (hereinafter: AUCNET), a circular market design company headquartered in Minato City, Tokyo, is pleased to announce the full acquisition of its joint venture, SG e-Auction Pte. Ltd. of Singapore

Funding roundswaja.co.jp ↗

Saudi multi-sector company Waja launched on Wednesday a SAR 10 million ($2.7 million) sukuk offering via a private placement.

Mergers & acquisitionsgiftee.com ↗

The move mirrors industry trends, such as Giftee's $30 million acquisition of YOUGotaGift, underlining the strategic importance of such technologies in the sector.

Mergers & acquisitionsgiftmallcorp.jp ↗

Nomura SPARX Investment Inc. acquired shares in Tokyo-based e-commerce platform operator GiftMall Inc.

Funding roundsrecustomer.me ↗

With SBI Investment as the lead investor, we raised approximately 500 million yen in Series A funds through a third-party allotment of capital to existing shareholders and new investors.

Full recorded event mix

Top 9 categories among 116 recorded events in the 24-month window.

Earnings
54
Company announcements
30
Funding rounds
20
Mergers & acquisitions
5
New products
2
Contracts
2
Leadership moves
1
Incorporation
1
Capital infusions
1

Contract wins

1 recorded customer wins

Yoshitsu ↗

Customer: TASLY (HONG KONG) INTERNATIONAL HOLDING COMPANY LIMITEDHealth Products Distribution

Earnings pulse

Reported company results in the recorded window.

6companies
61period observations
12.2%median reported growth

Median across 44 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Aucnet→SG e-Auction Pte. Ltd.Announced2025-05-15Not stated in snapshot
giftee→yougotagiftAnnounced2025-01-02$30.0M
giftee→YGGCompleted2024-11-17Not stated in snapshot
Nomura SPARX Investment→Giftmall ↗Announced2024-10-22Not stated in snapshot
dimensa→Quiver ↗2024-02-06Not stated in snapshot
dimension→Quiver ↗Announced2024-02-06Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

Recorded hiring and workforce signals from the available source snapshot.

Expand panel +

Most advertised job titles

No repeated job title is supported by this snapshot.

0 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

107 founders and chief executives across 91 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

6 profiles with education records.

The University of Tokyo
2
Technion - Israel Institute of Technology
1
University of Pennsylvania
1
University of California (Berkeley)
1
Massachusetts Institute of Technology
1

Prior employers

3 profiles with prior-work records.

McKinsey
1
Uber
1
Goldman Sachs
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

48,607 articles in the measured 12-month window.

Expand panel +
48,607articles in the measured year
11,506articles in 2026Q1
68.2%positive tone in the latest complete year

News volume trends

Retail coverage tagged Tokyo · articles per complete quarter

05,99511,99017,98523,9802021Q2: 10,4782021Q22021Q3: 20,8522021Q4: 6,1082022Q1: 6,9742022Q2: 8,3082022Q22022Q3: 8,9432022Q4: 12,2202023Q1: 9,8382023Q2: 9,4752023Q22023Q3: 9,5192023Q4: 11,7502024Q1: 14,6732024Q2: 11,1342024Q22024Q3: 16,9802024Q4: 15,2932025Q1: 13,4472025Q2: 10,4462025Q22025Q3: 12,8622025Q4: 13,2722026Q1: 11,5062026Q1
View quarterly article counts
QuarterArticles
2021Q210,478
2021Q320,852
2021Q46,108
2022Q16,974
2022Q28,308
2022Q38,943
2022Q412,220
2023Q19,838
2023Q29,475
2023Q39,519
2023Q411,750
2024Q114,673
2024Q211,134
2024Q316,980
2024Q415,293
2025Q113,447
2025Q210,446
2025Q312,862
2025Q413,272
2026Q111,506

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
20,978 positive · 685 neutral · 17,719 negative
2022
21,166 positive · 1,419 neutral · 13,818 negative
2023
25,751 positive · 643 neutral · 14,132 negative
2024
39,250 positive · 841 neutral · 17,900 negative
2025
34,066 positive · 714 neutral · 15,188 negative

Leading coverage topics

Retail coverage tagged Tokyo · ranked by full-period article count.

International And Transnational Geographic Entities300,340 articles in the full recorded period
108,090 recent · 81,384 prior
Geopolitical Disputes And Contested Areas300,336 articles in the full recorded period
108,088 recent · 81,383 prior
Administrative And Political Subdivisions300,289 articles in the full recorded period
108,072 recent · 81,367 prior
International Sports Competitions38,201 articles in the full recorded period
7,043 recent · 7,655 prior
International Political Relations34,705 articles in the full recorded period
7,702 recent · 6,902 prior
Olympic Games Coverage26,923 articles in the full recorded period
3,690 recent · 5,817 prior
International Relations And Diplomacy24,065 articles in the full recorded period
4,878 recent · 4,823 prior
Security And Defense Policies23,305 articles in the full recorded period
5,308 recent · 4,492 prior
Trade Policies And Agreements22,941 articles in the full recorded period
9,477 recent · 7,436 prior
Trade Wars And Geopolitical Impacts18,420 articles in the full recorded period
6,399 recent · 5,415 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Japan comparison coverage

KeywordRecentPriorChange
countries4,1931,858126%
trade dispute mechanisms2,6841,67660%
top-rated vehicles2,469424482%
bilateral trade2,3671,39370%
preferential tariff1,8541,28844%
forex liquidity1,637405304%
exchange rates1,55390172%
tariff rate quota1,52198455%
mfn tariff1,38892750%
gold spot price1,215183564%
honda forums12,597-100%
olympic team selections8401,918-56%
olympic trials9021,619-44%
summer olympics athletics2351,109-79%
sports in summer olympics160942-83%

Event and signal lenses

Japan comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

817,418 classified articles

territories, disputed islands, countries

24.4% critical · 17.4% positive
Rising

Funding Momentum

80,456 classified articles

inflation reports fx, currency intervention policies, trade deficits fx

39.8% critical · 44.0% positive
Rising

Growth

223,762 classified articles

gdp growth rate, automotive segment growth, gdp acceleration

33.3% critical · 45.8% positive

Retail coverage tagged Tokyo. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

Retail in Tokyo: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Tokyo in context

All landscapes ↗

Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon