Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE CANADA EDITION 2026

Canada’s
sales and gtm software industry,
in focus.

The companies, capital and talent shaping sales and gtm software in Canada. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Sales and GTM Software Industry Landscape of Canada
CA
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Sales and GTM Software illustration
MEET THE COMPANIES

Explore Canada’s sales and gtm software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Sales and GTM Software company highlights in Canada, snapshot 2 September 2026
Company
Loopioloopio.com$209M7 roles290—
Formaforma.ai$55M—145—
Varicentvaricent.com$49M7 roles670—
Zafinzafin.com$37.2M6 roles51—
Tier1tier1fin.com$34M—162—
NexJnexj.com$32.89M—100—
Engagement Labsengagementlabs.com$30.17M—7—
Pennygetpenny.com$27M—9—
Traction Completetractioncomplete.com—6 roles55—
Cityliticscitylitics.com—5 roles40—
Doximdoxim.com—3 roles33—
Evolo AIevolo.ai—3 roles——
Texada Softwaretexadasoftware.com—3 roles128—
BlueRushbluerush.com——37—
Chatbasechatbase.co————
D2C Mediad2cmedia.ca——95—
Dealer FXdealer-fx.com——154—
Finnfinn.ai——43—
MARKETGURUmarketguru.io————
Matadormatador.ai————
Maximizermaximizer.com——199—
MyCompass Planningmycompassplanning.com————
Quorumquoruminformationsystems.com——80—
ReadyModereadymode.com——73—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Sales and GTM Software industry KPIs in Canada

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation6.1%

32 of 525 tracked companies have open roles.

Funding participation13.5%

71 of 525 tracked companies have a recorded round.

Top 3 funding share44.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.6M

Midpoint of 79 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 44.4% of disclosed capital, while 86.5% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Canada sales and gtm software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Canada sales and gtm software
$0$66.84M$133.68M$200.52M$267.37M2016: $16.25M20162017: $55.47M20172018: $25.97M20182019: $30.24M20192020: $16.69M20202021: $234.53M20212022: $91.13M20222023: $17.4M20232024: $2.85M20242025: $22.51M2025
View the numbers
Annual sales and gtm software funding and company formation in Canada
YearFunding (USD)FoundedRaising
2016$16.25M326
2017$55.47M347
2018$25.97M268
2019$30.24M297
2020$16.69M498
2021$234.53M218
2022$91.13M298
2023$17.4M375
2024$2.85M293
2025$22.51M105
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Loopio29.6%
  • Forma7.8%
  • Varicent7.0%
  • Other companies55.6%

Funding by stage

107 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel41 38.3%
Series A–B32 29.9%
Series C+ / PE2 1.9%
Grants, debt & other32 29.9%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B05/2022
Formaforma.ai$45M

Backed by ACME and Crosslink Capital and others.

Series B12/2017
Tier1tier1fin.com$34M

Backed by Wavecrest Growth Partners and MassMutual Ventures and others.

Series B01/2019
Zafinzafin.com$17.2M

Backed by Beedie Capital Partners and Accenture and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

The measured Canada identity-to-filing probe did not produce a qualifying designated legal or national-ID join: world_filings_distributed exposes no reviewed Canadian national-ID key; none of the designated Canadian identities carried a CIK.; The measured Canada identity-to-filing probe did not produce a qualifying designated legal or national-ID join: world_filings_distributed exposes no reviewed Canadian national-ID key; none of the designated Canadian identities carried a CIK.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Canada companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

13 of the 525 companies on this page carry a measured traffic record (2.5%); these are the largest of those, by monthly visits. The median among them is 173,296 visits.

CompanyMonthly visitsAuthorityMobile
Chatbasechatbase.co753,4644459.5%
Wizawiza.co514,7844023.8%
Varicentvaricent.com314,2233625.9%
Proposifyproposify.com209,6444324.4%
commonskucommonsku.com202,7693414.4%
SmartMatchAppsmartmatchapp.com189,0462477.1%
Matadormatador.ai173,296300%
Methodmethod.me160,023393.8%
MARKETGURUmarketguru.io100,609363.2%
Solve360solve360.com91,908270%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

56 of these companies (10.7%) publish at least one Android app — 71 apps in all, carrying 386.8K installs between them.

AppInstallsRatingStore category
Penny App for Direct SalesPenny63.7K3.3Business
Method CRMMethod49.5K3.5Business
GoAgentProspects43.8K—Lifestyle
ENDVRENDVR37.6K4.4Business
Prospects MobileProspects36.5K3Business
Routific Driver [Legacy]Routific27.5K2.7Maps & Navigation
GetAssistGetAssist12.7K3.1Social
ProposifyProposify10.4K4.7Business
RoutificRoutific8.2K—Maps & Navigation
SalesNOW CRM for AndroidSalesNOW8.1K4.1Business

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q4–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Sales Force Automation64366.7KPenny App for Direct Sales 63.7K
Field Force Automation10130.6KRoutific Driver [Legacy] 27.5K
Real Estate It1091.2KGoAgent 43.8K
Logistics Tech235.7KRoutific 8.2K
Marketingtech1031.3KGetAssist 12.7K
Auto It920.2KActivix CRM 7.1K
Enterprise Resource Planning76.8KROOK Connect 2K
Artificial Intelligence36.2KVaricent 6K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 22023Q1: 12023Q12023Q3: 12023Q3: 02023Q32023Q4: 12023Q4: 02023Q42024Q1: 22024Q1: 02024Q12024Q3: 12024Q3: 52024Q32024Q4: 42024Q4: 42024Q42025Q1: 32025Q1: 22025Q12025Q2: 22025Q2: 62025Q22025Q3: 12025Q3: 12025Q32025Q4: 12025Q4: 92025Q42026Q1: 22026Q1: 142026Q1

Darker bars are new releases, lighter bars apps updated. 62 of 71 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Canada sales and gtm software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech515
Enterprise software473
Saas395
Fintech45
Real estate saas41
Real estate crm software41
Artificial intelligence33
Consumer digital22
Crm for auto dealers22
Cloud banking20
Fintech saas20
Insurtech saas18

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

515companies
6.2%have hiring activity

32 companies hiring · $702.9M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription475
Advertising57
E-commerce - service43
Commission on transaction35
Fee-for-service17
E-commerce - product6
Affiliate marketing3
Physical commerce3
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsquoruminformationsystems.com ↗

The team regularly advises Volue on strategic corporate acquisitions, most recently on the acquisition of the British software and infrastructure company Quorum and the Austrian technology provider HAKOM.

Mergers & acquisitionsvisitorqueue.com ↗

LeadInfo, a team.blue brand, and European B2B website visitor identification and lead intelligence platform, recently announced the acquisition of Visitor Queue.

Funding roundsautomat.ai ↗

Automat, a San Francisco, California–based company that specializes in AI-driven automation solutions, has raised $15.5 million in Series A funding.

Mergers & acquisitionspronavigator.ai ↗

Guidewire, a leading platform provider for the property and casualty (P&C) insurance industry, has signed a definitive agreement to acquire ProNavigator, an AI-powered knowledge management platform designed for the insurance sector.

Mergers & acquisitionsbrizodata.com ↗

Datassential, the leading food and beverage insights platform, announced its acquisition of Brizo FoodMetrics, a provider of actionable market intelligence that allows foodservice companies to accelerate business decisions and unlock new opportunities.

Funding roundstractioncomplete.com ↗

Traction Complete, a Burnaby, Canada-based provider of Revenue Operations (RevOps) data management solutions, has received a debt financing facility.

Mergers & acquisitionssigma-systems.com ↗

inTEST Corp., an independent designer, manufacturer and marketer of semiconductor automatic test equipment (ATE) interface solutions and temperature management products, announced its acquisition of privately-held Sigma Systems Corp.

Funding roundsfinn.ai ↗

Most recently, the growth equity fund Planet First Partners, HV Capital, Korelya Capital, UVC Partners, White Star Capital and Picus Capital invested 100 million euros in the startup.

Mergers & acquisitionsmethod.me ↗

Method and Ecover have been snapped up by SC Johnson.

Earningswishpond.com ↗

Wishpond generated annual revenue of $14,367,815 during fiscal 2025.

Full recorded event mix

Top 9 categories among 69 recorded events in the 24-month window.

Earnings
16
New products
11
Leadership moves
10
Funding rounds
10
Mergers & acquisitions
10
Company announcements
6
Asset acquisitions
3
Regulatory
2
Lawsuit
1
4 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

5 tracked people moves

Wishpond ↗
Jordan Gutierrez

Resignation Previously Chief Operating Officer

Wishpond ↗
Ali Tajskandar

Resignation Previously Chief Executive Officer

Varicent ↗
Doug Robinson

Appointment Board of Directors

ReadyMode ↗
Andrew McFarlane

Appointment Chief Operating Officer

Loopio ↗
Joanna Kmiec

Appointment Chief People Officer

Product launches

Products, platforms and features in the recorded window

Maximizer ↗
IQ Boost

AI-powered CRM feature

Regulatory events

2 recorded events

BlueRush ↗

Cease Trade Order issuedOntario Securities Commission

BlueRush ↗

trading haltedCanadian Investment Regulatory Organization (CIRO)

Litigation

1 tracked suits

Company
regulator v volkswagen

environmental test manipulationRegulatory ·

Earnings pulse

Reported company results in the recorded window.

2companies
15period observations
-31.9%median reported growth

Median across 11 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
volue→Quorum ↗Announced2026-04-21Not stated in snapshot
leadinfo→Visitor Queue ↗Announced2026-02-06Not stated in snapshot
guidewire→ProNavigator ↗Announced2025-10-30Not stated in snapshot
datassential→Brizo Data ↗Announced2025-05-22Not stated in snapshot
It.Seg Acrisure→Finn ↗Announced2025-03-10Not stated in snapshot
intest→Sigma Systems ↗Announced2025-02-14Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

117 postings in the preceding 12 months. The full 283-posting snapshot covers 43 employers.

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Most advertised job titles

Business Development Representative16
Machine Learning Engineer8
Marketing Manager7
Accountant5
Frontend Javascript Developer5
Performance Manager5
0 internship postings

15 tracked postings mention remote work.

The seniority mix

139 postings specify a level.

unspecified
144
manager
86
senior
35
entry
11
lead
7
THE PEOPLE BUILDING THE FIELD

Founders and leaders

246 founders and chief executives across 206 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

32 profiles with education records.

University of Toronto
10
Queen's University
4
University of Waterloo
4
Harvard Business School
3
York University
3
Harvard University
2
IIT Madras
2
MIT Sloan School of Management
1

Prior employers

2 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

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8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Sales and GTM Software in Canada: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon