Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE GERMANY EDITION 2026

Germany’s
sales and gtm software industry,
in focus.

The companies, capital and talent shaping sales and gtm software in Germany. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Sales and GTM Software Industry Landscape of Germany
DE
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Sales and GTM Software illustration
MEET THE COMPANIES

Explore Germany’s sales and gtm software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Sales and GTM Software company highlights in Germany, snapshot 3 September 2026
Company
Cognigycognigy.com$165M98
Pricefxpricefx.com$131.21M4
Buynomicsbuynomics.com$46.07M66
Dealfrontdealfront.com$31.7M3 roles299
I2Xi2x.ai$22.41M47
Heyflowheyflow.com$22.02M39
Platoplatoapp.ai$21M
Friendsurancefriendsurance.com$15.3M
ADITO Softwareadito.de6 roles86
immoweltimmowelt.de5 roles355
Delicious Datadelicious-data.com3 roles27
INHUBBERinhubber.com3 roles31
Scopevisioscopevisio.com3 roles62
Sync Bluesync.blue3 roles
itmXitmx.de3 roles45
Building Radarbuildingradar.com63
CAS Softwarecas.de455Financial figure available in RadarView in Radar
Clyppgetclypp.com145
Collect.chatcollect.chat3
Implisenseimplisense.com5
OnOfficeonoffice.com237Financial figure available in RadarView in Radar
Palturaipalturai.com25Financial figure available in RadarView in Radar
Propstackpropstack.de
Zeegzeeg.meFinancial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Sales and GTM Software industry KPIs in Germany

A few useful ratios bring the size of this ecosystem into perspective.

3 September 2026
Hiring participation8.2%

32 of 389 tracked companies have open roles.

Funding participation15.9%

62 of 389 tracked companies have a recorded round.

Top 3 funding share56.7%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3M

Midpoint of 70 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 56.7% of disclosed capital, while 84.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Germany sales and gtm software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Germany sales and gtm software
$0$48.7M$97.4M$146.11M$194.81M2016: $22.66M20162017: $4.75M20172018: $37.4M20182019: $49.46M20192020: $69.41M20202021: $71.16M20212022: $54.53M20222023: $51.84M20232024: $170.89M20242025: $43.17M2025
View the numbers
Annual sales and gtm software funding and company formation in Germany
YearFunding (USD)FoundedRaising
2016$22.66M255
2017$4.75M213
2018$37.4M243
2019$49.46M236
2020$69.41M305
2021$71.16M2610
2022$54.53M199
2023$51.84M2611
2024$170.89M267
2025$43.17M45
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Cognigy27.3%
  • Pricefx21.7%
  • Buynomics7.6%
  • Other companies43.3%

Funding by stage

105 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel51 48.6%
Series A–B31 29.5%
Series C+ / PE3 2.9%
Grants, debt & other20 19.0%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Seed04/2026
Zell $585.82K

Backed by Berkeley SkyDeck and Lendlease and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A10/2023
Oxolooxolo.com$13.8M

Backed by DN Capital and Christian Vollmann and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

The measured Germany identity-to-filing probe did not produce a qualifying designated legal or national-ID join: designated German registry identities do not carry the LEI or ISIN used by bundesanzeiger facts; legal-name matching is prohibited.; The measured Germany identity-to-filing probe did not produce a qualifying designated legal or national-ID join: designated German registry identities do not carry the LEI or ISIN used by bundesanzeiger facts; legal-name matching is prohibited.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Germany companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Most-installed apps

46 of these companies (11.8%) publish at least one Android app — 164 apps in all, carrying 13.8M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q4–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Sales Force Automation8813.8Mimmowelt — Real Estate 13.5M
Marketingtech9764.8KCLINQ – Your mobile office 17.4K
Enterprise Collaboration751.2KSmarty PRO: remote work, chats 49.5K
Customer Success Management222KCAS genesisWorld SmartDesign 21K
Real Estate It320.3KonOffice App 16.3K
Finance & Accounting Tech69.4KSimba Direkt Arbeitnehmer 7.7K
Chatbots246.9KOxolo 3.3K
Auto It75.7KMein Autohaus App 3.8K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 12023Q1: 02023Q12023Q2: 22023Q2: 12023Q22023Q3: 102023Q3: 12023Q32023Q4: 92023Q4: 32023Q42024Q2: 52024Q2: 32024Q22024Q3: 22024Q3: 42024Q32024Q4: 42024Q4: 42024Q42025Q1: 72025Q1: 52025Q12025Q2: 42025Q2: 32025Q22025Q3: 22025Q3: 52025Q32025Q4: 32025Q4: 72025Q42026Q1: 12026Q1: 152026Q1

Darker bars are new releases, lighter bars apps updated. 104 of 164 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Germany sales and gtm software market map

Explore the segments behind the headline numbers.

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Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech380
Enterprise software353
Saas278
Artificial intelligence22
Fintech21
Global saas17
Lead generation chatbots16
Marketing analytics11
Consumer digital11
Seller bots11
Crm for auto dealers10
Native ai in marketing9

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

380companies
8.4%have hiring activity

32 companies hiring · $588.29M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription350
Advertising39
E-commerce - service33
Commission on transaction31
Fee-for-service21
E-commerce - product6
Freemium1
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsjustrelate.com ↗

JustRelate Group ("JustRelate"), supported by BID Equity Continuation Fund I, has acquired etracker GmbH ("etracker")

Funding roundszeeg.me ↗

The start‑up makes it easier for companies and teams to book appointments – and has secured €1.1 million in a pre‑seed round for this purpose.

Funding roundsmuffintech.ai ↗

Enzo’s Seed funding follows comparable early-stage rounds such as muffintech’s €3.5 million Seed and Afori’s €4 million pre-Seed, both in Germany, highlighting strong domestic momentum in the sector.

Mergers & acquisitionscognigy.com ↗

Eurazeo, through its Growth team, announces that it has signed an agreement for the sale of its stake in Cognigy - a global market leader in conversational and agentic AI - to NICE Ltd. (NASDAQ: NICE), a leading enterprise in AI-powered customer solutions.

Funding roundsfriendsurance.com ↗

Round2 Capital invests EUR 7-figure revenue-based financing in Friendsurance, a provider of a digital bancassurance software platform and accompanying services

Funding roundsbuynomics.com ↗

The German company said its Series B round, announced Thursday (March 20), will help it expand into new markets — with a focus on North America — and enhance its “Virtual Shoppers” artificial intelligence (AI) technology.

Funding roundsscopevisio.com ↗

HgCapital Trust (HGT) will invest approximately £4.8m in Scopevisio, alongside other institutional clients of Hg through the Hg Mercury 4 Fund but, otherwise, the terms of the transaction are not disclosed.

Mergers & acquisitionsimmowelt.de ↗

With the takeover of BauDarlehen24, we as the AVIV Group are consistently pursuing our goal in Germany: to make the purchase of a property as easy and smooth as possible.

Mergers & acquisitionsspectrm.io ↗

The Whatsapp Marketing startup Charles took over Berlin's startup Spectrm, which makes chatbots for use in marketing in mid-December.

Full recorded event mix

Top 6 categories among 46 recorded events in the 24-month window.

Funding rounds
23
Leadership moves
7
Mergers & acquisitions
7
New products
6
Capital infusions
2
Incorporation
1
2 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

5 tracked people moves

acto ↗
John Schultz

Appointment Chief Sales Officer

acto ↗
Alison Muller

Appointment Chief Marketing Officer

immowelt ↗
Frida Alisson

Appointment Chief Marketing Officer

immowelt ↗
Theo Mseka

Appointment Chief Executive Officer

immowelt ↗
Dr. Robert Wagner

Appointment Chief Operating Officer

Product launches

Products, platforms and features in the recorded window

acto ↗
ACTOverse

Marketplace

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
JustRelateetracker gmbhAnnounced2026-01-16Not stated in snapshot
niceCognigy ↗Announced2025-09-09Not stated in snapshot
immoweltBauDarlehen24Completed2025-02-21Not stated in snapshot
charlesSpectrm ↗Announced2025-01-30Not stated in snapshot
intappdelphai ↗Announced2024-02-23Not stated in snapshot
accentureMaihiro ↗Announced2024-01-07Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

12,252 postings in the preceding 12 months. The full 42,284-posting snapshot covers 6,507 employers.

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Most advertised job titles

.Net Software Engineer488
Software Engineer377
Softwareentwickler (M/W/D)368
Software Entwickler Sps (Siemens, Beckhoff, Codesys) (M/W/D)346
Software Entwickler Sps (Beckhoff, Twincat3) (M/W/D)325
Software Developer314
0 internship postings

736 tracked postings mention remote work.

The seniority mix

11,681 postings specify a level.

unspecified
30,603
senior
5,740
lead
2,472
entry
1,706
manager
1,491
intern
272

Skills employers mention

Top skills across 42,284 tracked postings in the available jobs snapshot.

Software
26
Hardware
12
Wan
5
Server Infrastructure
4
Saas
4
Modeling
4
Lan
3
Workstations
2
Application Servers
2
Telephones
2
ADVERTISED PAY$103.7K/ year

Median across 135 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

322 founders and chief executives across 217 companies.

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12 profiles

Swipe or scroll horizontally to browse.

Education networks

18 profiles with education records.

Technical University of Munich
2
University of Cambridge
2
Copenhagen Business School
2
KTH Royal Institute of Technology
2
Stanford University
2
INSEAD
1
Nanyang Technological University (NTU)
1
WHU – Otto Beisheim School of Management
1

Prior employers

8 profiles with prior-work records.

McKinsey
4
Google
2
Boston Consulting Group
1
Microsoft
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

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8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Sales and GTM Software in Germany: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon