Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SAN FRANCISCO EDITION 2026

San Francisco’s
sales and gtm software industry,
in focus.

The companies, capital and talent shaping sales and gtm software in San Francisco. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Sales and GTM Software Industry Landscape of San Francisco
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Sales and GTM Software illustration
MEET THE COMPANIES

Explore San Francisco’s sales and gtm software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Sales and GTM Software company highlights in San Francisco, snapshot 2 September 2026
Company
Salesforcesalesforce.com$2.48B—79,390$37.9BFYFY2025 filing
DocuSigndocusign.com$561.81M12 roles6,840$2.98BFYFY2025 filing
Radiusradius.com$332.76M—83—
Hightouchhightouch.com$322.2M—172—
Demandbasedemandbase.com$320.3M9 roles225—
WalkMewalkme.com$307.5M8 roles1,200—
Crestacresta.com$282.56M—54—
Mindticklemindtickle.com$281.29M—495Financial figure available in RadarView in Radar
Govinigovini.com—10 roles72—
Interface AIinterface.ai—9 roles131—
Tremendoustremendous.com—7 roles50—
ManyChatmanychat.com—6 roles6—
PandaDocpandadoc.com—6 roles211—
Amplemarketamplemarket.com——99Financial figure available in RadarView in Radar
Apolloapollo.io——94—
CaptivateIQcaptivateiq.com——65—
Chimechime.me——96—
Gupshupgupshup.io——1,131—
Improvadoimprovado.io——136—
Kommokommo.com——188—
Landbaselandbase.com————
Naehasnaehas.com——144—
Rallywarerallyware.com——186—
RocketReachrocketreach.co——79Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Sales and GTM Software industry KPIs in San Francisco

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation8.8%

48 of 547 tracked companies have open roles.

Funding participation46.4%

254 of 547 tracked companies have a recorded round.

Top 3 funding share34.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$5.3M

Midpoint of 385 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 34.9% of disclosed capital, while 53.6% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How San Francisco sales and gtm software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

San Francisco sales and gtm software
$0$417.21M$834.43M$1.25B$1.67B2016: $1.46B20162017: $532.31M20172018: $596.57M20182019: $473.31M20192020: $378.11M20202021: $838.09M20212022: $738.88M20222023: $469.63M20232024: $426.8M20242025: $734.29M2025
View the numbers
Annual sales and gtm software funding and company formation in San Francisco
YearFunding (USD)FoundedRaising
2016$1.46B3229
2017$532.31M2832
2018$596.57M1921
2019$473.31M2127
2020$378.11M3528
2021$838.09M2940
2022$738.88M3432
2023$469.63M6535
2024$426.8M6838
2025$734.29M3244
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Salesforce25.7%
  • DocuSign5.8%
  • Radius3.4%
  • Other companies65.1%

Funding by stage

448 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel233 52.0%
Series A–B142 31.7%
Series C+ / PE47 10.5%
Grants, debt & other26 5.8%

Recent recorded rounds

Latest recorded rounds · USD
7 rounds

Swipe or scroll horizontally to browse.

Series B05/2026
Monaco $50M

Backed by Benchmark and Founders Fund and others.

Series D04/2026
Hightouch $150M

Backed by Goldman Sachs Asset Management and Bain Capital Ventures and others.

Seed03/2026
Handle $6M

Backed by Andreessen Horowitz.

Seed03/2026
Nyne.ai $5.3M

Backed by South Park Commons and Wischoff and others.

Series A03/2026
Rox —

Backed by General Catalyst.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series F04/2015
DocuSigndocusign.com$233.1M

Backed by Generation Investment Management and Bain Capital Ventures and others.

Series D11/2024
Crestacresta.com$125M

Backed by Accenture and Qatar Investment Authority and others.

Series C03/2022
Apolloapollo.io$110M

Backed by Sequoia Capital and Tribe Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 2 reporting entities from 2 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not San Francisco market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 2 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 2 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

2 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
SAN FRANCISCO · INDUSTRY COHORTS

How does sales and gtm software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the San Francisco companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

28 of the 547 companies on this page carry a measured traffic record (5.1%); these are the largest of those, by monthly visits. The median among them is 435,131 visits.

CompanyMonthly visitsAuthorityMobile
Salesforcesalesforce.com79,650,8248317.2%
Tremendoustremendous.com65,064,4564798.1%
DocuSigndocusign.com52,615,7587247.7%
Apolloapollo.io14,808,7855225.4%
RocketReachrocketreach.co11,942,6616739.1%
ManyChatmanychat.com8,860,3235551.7%
PandaDocpandadoc.com6,242,0995330%
Octaneoctaneai.com4,472,3872999.5%
Follow Up Bossfollowupboss.com2,814,620466.3%
Justcalljustcall.io921,4884915%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

46 of these companies (8.4%) publish at least one Android app — 72 apps in all, carrying 50.2M installs between them.

AppInstallsRatingStore category
Docusign - Upload & Sign DocsDocuSign22.5M4.7Productivity
Mega PhotoUserVoice8.3M4.5Photography
SalesforceSalesforce7.1M3.7Business
Salesforce AuthenticatorSalesforce5M4.4Business
JustCall - Cloud Phone SystemJustcall1.8M3.3Productivity
ManychatManyChat1.5M4Communication
Salesforce Field ServiceSalesforce563.8K3.7Productivity
KommoKommo423.7K3.9Productivity
Horse Racing Picks & Bet TipsUserVoice371K4.1Sports
Radius e-routeRadius342.9K—Maps & Navigation

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Sales Force Automation5941.1MDocusign - Upload & Sign Docs 22.5M
Digital Transaction Management222.7MPandaDoc: eSign & Track Docs 139.4K
Marketingtech1412.2MMega Photo 8.3M
Customer Success Management68.7MHorse Racing Picks & Bet Tips 371K
Product Management Tools48.7MMega Photo Pro 45.1K
Chatbots53.4MJustCall - Cloud Phone System 1.8M
E-Commerce Enablers33.3MManychat 1.5M
Artificial Intelligence51.8MSales Dialer by JustCall 6.4K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 22022Q4: 02022Q42023Q2: 12023Q2: 02023Q22023Q3: 32023Q3: 12023Q32024Q2: 32024Q2: 02024Q22024Q3: 12024Q3: 42024Q32024Q4: 22024Q4: 22024Q42025Q1: 12025Q1: 12025Q12025Q2: 12025Q2: 22025Q22025Q3: 22025Q3: 32025Q32025Q4: 22025Q4: 32025Q42026Q1: 22026Q1: 82026Q1

Darker bars are new releases, lighter bars apps updated. 69 of 72 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The San Francisco sales and gtm software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech526
Enterprise software482
Saas415
Artificial intelligence70
Y combinator batches30
Marketing analytics25
Community tools21
Consumer digital21
Fintech19
Ai as a service19
Native ai in marketing19
Deep tech17

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

526companies
8.9%have hiring activity

47 companies hiring · $9.43B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription507
Advertising48
E-commerce - service33
Commission on transaction30
E-commerce - product7
Fee-for-service7
Affiliate marketing2
Physical commerce1
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundshightouch.com ↗

Hightouch has now raised a total of $332.2M in total equity funding and is backed by Amplify Partners, Bain Capital Ventures, Goldman Sachs Alternatives, ICONIQ Capital, Sapphire Ventures, TD7, and Y Combinator.

Funding roundsrox.com ↗

Rox, a startup developing artificial intelligence (AI) agents for sales functions, closed a funding round late last year that valued it at $1.2 billion, TechCrunch reported Thursday (March 12), citing unnamed sources.

Mergers & acquisitionsolto.com ↗

Olto announced it has brought the core technology, intellectual property, and product roadmap of Hexus AI into its platform.

Mergers & acquisitionssalesforce.com ↗

Salesforce has signed a definitive agreement to acquire Momentum, a conversational insights and revenue orchestration platform.

Mergers & acquisitionshexus.ai ↗

💼 Hexus, a San Francisco-based AI startup focused on creating product demos, videos, and guides, was acquired by Harvey (Harvey AI), a San Francisco-based legal AI giant. The acquisition amount was not disclosed.

Mergers & acquisitionsqualified.com ↗

In December, Salesforce signed a definitive agreement to acquire Qualified. Bringing Qualified into the Salesforce ecosystem will allow customers to quickly deploy fully-featured marketing agents that autonomously generate a pipeline.

Funding roundspandadoc.com ↗

PandaDoc, a Lisbon, Portugal-based document automation platform offering an all-in-one solution for agreement management, has raised €5 million in funding.

Funding roundsdocusign.com ↗

Agreement management provider DocuSign has announced a €4.5m investment in Ireland

Funding roundsinterface.ai ↗

Interface, a San Francisco, California–based startup developing an AI-powered operations platform for the energy sector, has raised $3.5 million in Seed funding.

Mergers & acquisitionsshowpad.com ↗

Vector Capital Management, L.P. ("Vector Capital"), a leading technology-focused investment firm, today announced the completion of its acquisition of Showpad, a leader in AI revenue enablement technology.

Full recorded event mix

Top 10 categories among 731 recorded events in the 24-month window.

New products
196
Earnings
152
Company announcements
100
Leadership moves
79
Funding rounds
61
Mergers & acquisitions
55
Layoffs
24
Contracts
22
Buyback
10
IPO activity
10
6 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

3 companies with recorded IPO activity

Chime ↗

IPO · Nasdaq11 reports

DocuSign ↗

IPO2 reports

Gupshup ↗

IPO1 reports

Leadership moves

39 tracked people moves

Salesforce ↗
Amy Weaver

Departure Previously Chief Financial Officer

Salesforce ↗
Milano

Appointment Head of Worldwide Sales and Distribution

Salesforce ↗
Schmaier

Appointment Chief Strategic Priorities Officer

Hightouch ↗
Aidan Lynch

Appointment Country Manager

Nue ↗
Ashley Deibert

Appointment Chief Marketing Officer

Govini ↗
Crystal Benton Burnett

Appointment Senior Vice President of Communications

Govini ↗
JulieAnne Evanina

Appointment Chief Marketing Officer

Demandbase ↗
Rachel Truair

Appointment Chief Marketing Officer

Product launches

Products, platforms and features in the recorded window

Demandbase ↗
Demandbase AI

AI‑first chat experience

Demandbase ↗
Premier+ Service Delivery Partner Tier

Partner Program Tier

Rattle ↗
Von

Enterprise AI platform for revenue operations

Salesforce ↗
Agent Fabric

AI Agent Platform

Salesforce ↗
Agent Script for Agent Broker

Deterministic Control Feature

Gupshup ↗
Gupshup Superagent

AI Agent

Gupshup ↗
Superclaw

On‑device AI Agent

Cresta ↗
Cresta Knowledge Agent

Customer Experience AI

Contract wins

17 recorded customer wins

Naehas ↗

Customer: top-ten U.S. credit unionFinancial services

Naehas ↗

Customer: major Canadian retail bankFinancial services

Salesforce ↗

Customer: modernaLife Sciences

Salesforce ↗

Customer: chiesi groupLife sciences / pharmaceuticals

Govini ↗

Customer: General Services AdministrationDefense and National Security

Regulatory events

1 recorded events

Salesforce ↗

approved for H-1B visasUS Citizenship and Immigration Services (USCIS)

Earnings pulse

Reported company results in the recorded window.

6companies
179period observations
8.8%median reported growth

Median across 170 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Salesforce→informaticaAnnounced2026-05-27$8.0B
Olto→Hexus AIAnnounced2026-03-12Not stated in snapshot
Salesforce→momentumAnnounced2026-02-20Not stated in snapshot
Hexus→harveyAnnounced2026-02-02Not stated in snapshot
harvey→Hexus ↗Announced2026-01-26Not stated in snapshot
Salesforce→Qualified ↗Completed2025-12-30Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

2,699 postings in the preceding 12 months. The full 4,433-posting snapshot covers 120 employers.

Expand panel +

Most advertised job titles

Security Officer311
Security Guard161
Security Patrol Officer59
Cdl A Team Owner Operator Truck Drivers Ltl Linehaul58
Cdl A Owner Operator Drivers54
Freight Handler53
4 internship postings

168 tracked postings mention remote work.

The seniority mix

1,412 postings specify a level.

unspecified
3,021
manager
705
senior
478
lead
185
intern
36
entry
8

Skills employers mention

Top skills across 4,433 tracked postings in the available jobs snapshot.

Salesforce
93
Sql
80
Ai
73
Python
73
Typescript
63
React
53
Crm
42
Excel
33
Saas
30
Cdl A
29
ADVERTISED PAY$118.2K/ year

Median across 443 postings with pay data, expressed in USD.

Salary by seniority

manager$154.5K/ year92 postings
senior$143.4K/ year52 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

520 founders and chief executives across 321 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

170 profiles with education records.

University of California (Berkeley)
26
Stanford University
23
Harvard University
15
Massachusetts Institute of Technology
12
IIT Bombay
9
Carnegie Mellon University
8
Harvard Business School
7
Columbia University
6

Prior employers

59 profiles with prior-work records.

Microsoft
12
Google
12
Salesforce
6
Facebook
6
McKinsey
5
Amazon
5
Boston Consulting Group
4
Apple
3

Profiles cover recorded founders and leaders; contact details remain in Radar.

UNDERSTAND THE LANDSCAPE

Sales and GTM Software in San Francisco: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon