Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.
Exchange-rate basis
Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.
Read the landscape your way1 of 11 panels expanded
THE THE UNITED KINGDOM EDITION 2026
the United Kingdom’s sales and gtm software industry, in focus.
The companies, capital and talent shaping sales and gtm software in the United Kingdom. Find the leaders. Understand the segments. See where the activity is.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
Recently founded means a recorded 2023–2026 founding year and no recorded parent, acquirer or public-company status. These companies are not labelled startups without that separate classification.
Sales and GTM Software industry KPIs in the United Kingdom
A few useful ratios bring the size of this ecosystem into perspective.
31 August 2026
Hiring participation1.8%
19 of 1,055 tracked companies have open roles.
Funding participation13.9%
147 of 1,055 tracked companies have a recorded round.
Top 3 funding share37.4%
Share of disclosed capital received by the three largest recorded recipients.
Median disclosed round$804.79K
Midpoint of 211 rounds with a disclosed amount.
↗
Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 37.4% of disclosed capital, while 86.1% of tracked companies have no recorded funding round.
Participating investors were not recorded in this snapshot.
THE BUSINESS BEHIND THE ACTIVITY
Revenue, profitability & financial strength
Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.
Expand panel +
GBP · millions · consolidated
Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.
FY2024 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 12 reporting entities from 484 eligible matches.
Revenue in covered accounts£15.1m
Sum of reporting-entity revenue; not the United Kingdom market sales.
Net profit / loss£2.6m
Combined result for the same cohort.
Aggregate net margin+16.9%
Combined net income ÷ combined revenue.
Median company revenue£0.1m
The middle covered reporting entity.
Profitable entities+75.0%
9 of 12 covered entities.
Top-five concentration+98.2%
Share of covered revenue from the five largest entities.
Annual account trend
Reported cohort totals by year; coverage is stated for every period.
Bar height shows revenue. Changes in coverage can affect totals.
Profitability has two perspectives
FY2024 · 12 reporting entities
Open the company accounts
Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.
FY2024 consolidated annual accounts · amounts in GBP · millions
Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.
Industry
Covered / eligible
Revenue total
Median revenue
Net profit / loss
Aggregate margin
Profitable share
Overlap
Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.
Coverage, calculations & financial sources +
Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.
The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.
Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.
DIGITAL FOOTPRINT
Web traffic, app reach and release cadence
How the the United Kingdom companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
Busiest websites
15 of the 1,055 companies on this page carry a measured traffic record (1.4%); these are the largest of those, by monthly visits. The median among them is 267,433 visits.
Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.
App reach by segment
The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).
Segment
Apps
Installs
Leading app
Release trend
Sales Force Automation
90
4M
Dream Talk Recorder 2.3M
Marketingtech
20
1.6M
Snoop Finance | Budget Tracker 1M
Insurance It
8
1.3M
Nivo 223.6K
Customer Service Software
7
1.3M
Evolution Money 26.4K
Cybersecurity
4
261.3K
Sercle 10K
Field Force Automation
11
207.9K
Sales Manager 117.3K
Auto It
13
67.5K
CitNOW Workshop 30.4K
Real Estate It
2
2.5K
Loop Pocket 2.2K
A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.
Release cadence by quarter
New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.
Darker bars are new releases, lighter bars apps updated. 82 of 98 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.
INSIDE THE INDUSTRY
The the United Kingdom sales and gtm software market map
Explore the segments behind the headline numbers.
Expand panel +
Where companies are building
Rank segments by scale, hiring or disclosed funding.
Enterprise tech1,027
Enterprise software954
Saas782
Fintech69
Artificial intelligence51
Real estate saas49
Real estate crm software41
Consumer digital34
Global saas33
Community tools32
Customer data platforms30
Marketing analytics29
Companies can sit in several segments. Counts and funding overlap.
SEGMENT TO EXPLORE
Enterprise tech
The largest measured segment in this report snapshot.
Kana, an AI-native marketing platform founded by serial entrepreneurs Tom Chavez and Vivek Vaidya, has raised $15 million in seed funding to help marketing teams accelerate growth and automate administrative work through agentic AI.
Now, the London-based platform building an AI-assisted automation layer for sales and customer success teams has secured a $2.5 million seed funding round. It was led by Revo Capital, joined by AI Startup Factory, Turkiye Development Fund, APY Ventures, Sharks & Partners, and a group of Salesforce-experienced angel investors.
PKF Francis Clark advised the shareholders of DenGro, a leading dental CRM platform, on the successful sale of the business to Agilio Software, a private equity-backed provider of dental practice solutions.
Fullcast, the leading RevOps platform for end-to-end Go-to-Market (GTM) planning and execution, announced its acquisition of Commissionly, a UK-based pioneer in cloud-based sales commission management.
Mintel, the global leader in market intelligence, today announced the acquisition of Black Swan Data, an AI-native company specialising in analysing and predicting trends from social media.
MEST disbursed US$331,606 to 10 beneficiary SMEs – who have been selected following a call for proposals in 2020 and a rigorous selection process — to champion the pilot projects.
Full recorded event mix
Top 10 categories among 129 recorded events in the 24-month window.
Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
