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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
sales and gtm software industry,
in focus.

The companies, capital and talent shaping sales and gtm software in the United States. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Sales and GTM Software Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Sales and GTM Software illustration
Companies tracked 5,563Sales and GTM Software ecosystem in the United States Disclosed funding $33.84B1,029 companies · all recorded rounds Companies hiring 305With open roles at the snapshot Tracked open roles 85724 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the United States’s sales and gtm software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Sales and GTM Software company highlights in the United States, snapshot 29 August 2026
Company
Salesforcesalesforce.com$2.48B—79,390$37.9BFYFY2025 filing
Uniphoreuniphore.com$977.66M10 roles355—
Seismicseismic.com$926.5M—989—
LivePersonliveperson.com$749.8M—809$243.74MFYFY2025 filing
Highspothighspot.com$653.85M—667—
Verb Technologyverb.tech$595.92M—77$12.78MFYFY2025 filing
Icertisicertis.com$572.04M—1,750—
DocuSigndocusign.com$561.81M13 roles6,840$2.98BFYFY2025 filing
ActiveCampaignactivecampaign.com—11 roles705—
Govinigovini.com—11 roles72—
ZoomInfozoominfo.com—11 roles3,540—
CarNowcarnow.com—10 roles253—
Demandbasedemandbase.com—10 roles225—
Interface AIinterface.ai—10 roles131—
Amplemarketamplemarket.com——99Financial figure available in RadarView in Radar
Blackbaudblackbaud.com——3,000$1.13BFYFY2025 filing
Circlecircle.so——114—
Dex Mediadexmedia.com——3,049—
Gupshupgupshup.io——1,131—
HubSpothubspot.com——7,663$3.13BFYFY2025 filing
LiveChatlivechat.com——271—
ManyChatmanychat.com——6—
Microsoft Dynamics CRMmicrosoft.com——228,000—
Outreachoutreach.io——1,023—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Sales and GTM Software industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

29 August 2026
Hiring participation5.5%

305 of 5,563 tracked companies have open roles.

Funding participation21.0%

1,168 of 5,563 tracked companies have a recorded round.

Top 3 funding share12.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.5M

Midpoint of 1,613 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 12.9% of disclosed capital, while 79.0% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States sales and gtm software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States sales and gtm software
$0$1.46B$2.93B$4.39B$5.85B2016: $2.47B20162017: $1.57B20172018: $1.86B20182019: $2.21B20192020: $1.96B20202021: $5.13B20212022: $3.61B20222023: $1.59B20232024: $2.75B20242025: $2.33B2025
View the numbers
Annual sales and gtm software funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$2.47B273144
2017$1.57B277145
2018$1.86B303135
2019$2.21B332145
2020$1.96B379144
2021$5.13B302180
2022$3.61B343143
2023$1.59B458138
2024$2.75B342135
2025$2.33B150109
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Salesforce7.3%
  • Uniphore2.9%
  • Seismic2.7%
  • Other companies87.1%

Funding by stage

1,930 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel901 46.7%
Series A–B662 34.3%
Series C+ / PE224 11.6%
Grants, debt & other143 7.4%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series B05/2026
Monaco $50M

Backed by Benchmark and Founders Fund and others.

Conventional Debt05/2026
Buyerlink $40M

Backed by California Bank & Trust.

Series D04/2026
Hightouch $150M

Backed by Goldman Sachs Asset Management and Bain Capital Ventures and others.

Series C04/2026
AcuityMD $80M

Backed by StepStone Group and Benchmark and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series F04/2015
DocuSigndocusign.com$233.1M

Backed by Generation Investment Management and Bain Capital Ventures and others.

Series F01/2022
Clariclari.com$225M

Backed by Blackstone and Silver Lake and others.

Series G06/2021
Outreachoutreach.io$201.03M

Backed by Tiger Global Management and Lone Pine Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 6 reporting entities from 10 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 6 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 6 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

6 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does sales and gtm software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

105 of the 5,563 companies on this page carry a measured traffic record (1.9%); these are the largest of those, by monthly visits. The median among them is 304,336 visits.

CompanyMonthly visitsAuthorityMobile
Salesforcesalesforce.com79,650,8248317.2%
Tremendoustremendous.com65,064,4564798.1%
DocuSigndocusign.com52,615,7587247.7%
HubSpothubspot.com47,245,573779.7%
Skoolskool.com39,233,4175034.8%
Blackbaudblackbaud.com15,729,6635415.7%
Apolloapollo.io14,808,7855225.4%
ZoomInfozoominfo.com12,902,3947322.9%
RocketReachrocketreach.co11,942,6616739.1%
ManyChatmanychat.com8,860,3235551.7%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

502 of these companies (9%) publish at least one Android app — 1,639 apps in all, carrying 81.5M installs between them.

AppInstallsRatingStore category
Docusign - Upload & Sign DocsDocuSign22.5M4.7Productivity
Mega PhotoUserVoice8.3M4.5Photography
SalesforceSalesforce7.1M3.7Business
Bitrix24 CRM And ProjectsBitrix247M4.1Business
Salesforce AuthenticatorSalesforce5M4.4Business
SkoolSkool4M3.8Social
Mighty NetworksMighty Networks2.6M4.7Social
HubSpotHubSpot2.5M4.5Business
CircleCircle2.3M4.7Social
JustCall - Cloud Phone SystemJustcall1.8M3.3Productivity

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Sales Force Automation1,57161.8MDocusign - Upload & Sign Docs 22.5M
Marketingtech21328.6MMega Photo 8.3M
Digital Transaction Management422.7MPandaDoc: eSign & Track Docs 139.4K
Customer Success Management178.9MHorse Racing Picks & Bet Tips 371K
Product Management Tools48.7MMega Photo Pro 45.1K
Nonprofit Tech187.1MBitrix24 CRM And Projects 7M
Enterprise Collaboration67MAvoma 4K
Chatbots354.3MJustCall - Cloud Phone System 1.8M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 372023Q2: 122023Q22023Q3: 472023Q3: 462023Q32023Q4: 442023Q4: 462023Q42024Q1: 412024Q1: 562024Q12024Q2: 612024Q2: 242024Q22024Q3: 592024Q3: 622024Q32024Q4: 462024Q4: 442024Q42025Q1: 472025Q1: 1102025Q12025Q2: 462025Q2: 2042025Q22025Q3: 522025Q3: 1942025Q32025Q4: 402025Q4: 1512025Q42026Q1: 552026Q1: 1862026Q1

Darker bars are new releases, lighter bars apps updated. 1,615 of 1,639 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States sales and gtm software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech5,397
Enterprise software5,016
Saas4,106
Fintech334
Real estate saas309
Real estate crm software294
Artificial intelligence293
Insurtech228
Marketing analytics193
Lead generation chatbots165
Consumer digital163
Community tools159

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

5397companies
5.6%have hiring activity

302 companies hiring · $33.14B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription4,912
Advertising674
E-commerce - service485
Commission on transaction361
Fee-for-service196
E-commerce - product57
Affiliate marketing39
Sponsorship19
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsinperium.com ↗

Inperium Inc., a fast-growing Berks County nonprofit, announced Monday its latest acquisition with the takeover of KidsPeace, a troubled provider of youth mental health services.

Funding roundshightouch.com ↗

Hightouch has now raised a total of $332.2M in total equity funding and is backed by Amplify Partners, Bain Capital Ventures, Goldman Sachs Alternatives, ICONIQ Capital, Sapphire Ventures, TD7, and Y Combinator.

Funding roundsactively.ai ↗

The round, co-led by TCV and First Harmonic, with backing from Bain Capital Ventures, First Round Capital, and Alkeon, brings total funding to $68 million.

Funding roundsacuitymd.com ↗

Boston-based AcuityMD a medtech intelligence platform that leverages AI and precise data to support commercial decision-making.

Mergers & acquisitionsmicrosoft.com ↗

Microsoft reportedly explored acquiring AI coding startup Cursor before SpaceX secured the rights to acquire the company in a deal valued at $60 billion.

Mergers & acquisitionsliveperson.com ↗

SoundHound AI, Inc. (Nasdaq: SOUN) announced on April 21, 2026, a definitive agreement to acquire LivePerson, Inc. (Nasdaq: LPSN).

Mergers & acquisitionscalldrip.com ↗

CallRevu, a leader in automotive communication intelligence, announced the acquisition of Calldrip, a cutting-edge provider of automated lead engagement and workflow solutions.

Mergers & acquisitionsconquer.io ↗

NHC Foods announced that its wholly owned foreign subsidiary, NHC International L.L.C-FZ (Dubai, U.A.E.), has successfully acquired 100% of the paid-up share capital of Conquer Enterprises Limited, a Hong Kong-based trading company.

Funding roundshellotars.com ↗

Gasgoo Munich- Gasgoo has learned that TARS has officially closed a $455 million (roughly 3.1 billion yuan) Pre-A funding round.

Funding roundsuniphore.com ↗

Uniphore leads with nearly $985 million in total funding and a $2.5 billion valuation.

Full recorded event mix

Top 10 categories among 2,995 recorded events in the 24-month window.

Leadership moves
638
New products
455
Earnings
427
Company announcements
307
Mergers & acquisitions
241
Contracts
227
Funding rounds
225
Lawsuit
116
Layoffs
104
Asset acquisitions
91
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

176 tracked people moves

Mohak Shroff

Appointment President of Platforms and Digital Work

Charlie Bell

Promotion Previously Cybersecurity leader

Ryan Roslansky

Resignation Executive Vice President at Microsoft

Salesforce ↗
Amy Weaver

Departure Previously Chief Financial Officer

Salesforce ↗
Brian Millham

Retirement Previously President and Chief Operating Officer

Salesforce ↗
Fisher

Appointment Head of Product Strategy

Aloke Devalia

Appointment Vice President, Revenue Management

Julian Cowart

Appointment Vice President, Customer Operations

Product launches

Products, platforms and features in the recorded window

Copilot Cowork

Corporate AI Assistance

365 E7

Service

Customer IQ

Customer Intelligence

Demandbase ↗
Premier+ Service Delivery Partner Tier

Partner Program Tier

Demandbase ↗
Demandbase AI

AI‑first chat experience

Rattle ↗
Von

Enterprise AI platform for revenue operations

Salesforce ↗
Agent Script for Agent Broker

Deterministic orchestration

Gupshup ↗
Gupshup Superagent

AI Agent

Litigation

24 tracked suits

Company
Elon Musk v Samuel Altman, openai, Greg Brockman, microsoft

Nonprofit status and investment disputeCivil · Ongoing

Company
Elon Musk v openai, microsoft

non-profit status misrepresentationCivil · Ongoing

Earnings pulse

Reported company results in the recorded window.

22companies
533period observations
13.0%median reported growth

Median across 492 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Microsoft Dynamics CRM→tiktokRumored2026-08-29Not stated in snapshot
Microsoft Dynamics CRM→activision blizzardPending2026-07-18$69.0B
alphabet→HubSpot ↗Rumored2026-07-10Not stated in snapshot
Flowolf→SalesWon ↗Announced2026-06-23Not stated in snapshot
Salesforce→informaticaAnnounced2026-05-27$8.0B
Microsoft Dynamics CRM→london stock exchangeAnnounced2026-05-12$2.0B

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

12,414 postings in the preceding 12 months. The full 18,221-posting snapshot covers 544 employers.

Expand panel +

Most advertised job titles

Security Officer341
Deli Clerk191
Security Guard161
Grocery Clerk129
Client Success Associate (Entry Level, Remote)97
Customer Success Manager91
7 internship postings

821 tracked postings mention remote work.

The seniority mix

5,604 postings specify a level.

unspecified
12,617
manager
3,024
senior
1,491
lead
623
entry
303
intern
163

Skills employers mention

Top skills across 18,221 tracked postings in the available jobs snapshot.

Python
280
Crm
210
Typescript
201
Sql
200
Salesforce
175
Excel
156
React
151
Aws
149
Ai
134
Saas
88
ADVERTISED PAY$84.2K/ year

Median across 1,503 postings with pay data, expressed in USD.

Salary by seniority

manager$120.0K/ year291 postings
senior$141.8K/ year136 postings
lead$188.6K/ year73 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

3,220 founders and chief executives across 2,392 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

539 profiles with education records.

Stanford University
61
University of California (Berkeley)
50
Harvard University
48
Massachusetts Institute of Technology
43
Harvard Business School
30
University of Pennsylvania
25
Cornell University
23
Columbia University
22

Prior employers

186 profiles with prior-work records.

Microsoft
43
Google
37
Amazon
23
McKinsey
14
Salesforce
12
Apple
11
Goldman Sachs
11
Cisco
9

Profiles cover recorded founders and leaders; contact details remain in Radar.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — the United States

Compare demand signals in the United States’s newsflow with the sales and gtm software categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-07-01 to 2026-07-01Against 2024-07-01 to 2025-07-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

8 the United States demand signals compared with mapped sales and gtm software supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
AI-assisted development ↗Adoption Shift50.00.0+50.0+192.0%
Cloud & platform build-out ↗Infrastructure Shift85.750.0+35.7+88.4%
Open-source momentum ↗Ecosystem Signal35.7100.0-64.3+40.2%
Security incidents & breaches ↗Risk Pressure42.9—No matching category—+22.2%
API economy ↗Integration Demand7.1—No matching category—+7.5%
Outages & reliability incidents ↗Risk Pressure35.7—No matching category—+48.6%
Tech workforce shifts ↗Spending Pressure85.7—No matching category—+78.1%
Data & privacy regulation ↗Compliance Pressure57.1—No matching category—+55.4%

Showing all 8 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. the United States is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Iowa127.1

Cloud & platform build-out · Tech workforce shifts · API economy

Oklahoma47.8

Cloud & platform build-out · Tech workforce shifts · Security incidents & breaches

Tennessee47.4

Tech workforce shifts · Security incidents & breaches · Data & privacy regulation

Arkansas46.4

Tech workforce shifts · Security incidents & breaches · Open-source momentum

Alabama42.6

Cloud & platform build-out · Tech workforce shifts · Security incidents & breaches

Oregon40.4

Tech workforce shifts · Data & privacy regulation · Security incidents & breaches

North Carolina40.3

Tech workforce shifts · Security incidents & breaches · Cloud & platform build-out

Nevada35.4

Cloud & platform build-out · Security incidents & breaches · Tech workforce shifts

Arizona32.1

Tech workforce shifts · Open-source momentum · Data & privacy regulation

Delaware30.6

Tech workforce shifts · Cloud & platform build-out · Open-source momentum

Kentucky28.6

Tech workforce shifts · Security incidents & breaches · Cloud & platform build-out

Indiana28.0

Tech workforce shifts · Cloud & platform build-out · Security incidents & breaches

Inside the leading signals

Open any signal for its quarterly history
ADOPTION SHIFTAI-assisted development+50.0percentile-point gap
THE OPERATING HYPOTHESIS

If AI writes more of the work, the tools teams buy can change with it.

0.75mentions per 10,000 articles+192.0%share change vs prior year

Mapped sales and gtm software categories

  • Artificial Intelligence293

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

001112024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 02025Q22025Q3: 02025Q32025Q4: 02025Q42026Q1: 12026Q12026Q2: 02026Q2
View quarterly signal counts
AI-assisted development in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3150.09
2024Q4360.2
2025Q1640.26
2025Q2800.5
2025Q31370.5
2025Q41090.9
2026Q11561.08
2026Q2600.78

Where this signal concentrates in the comparison geography

Alabama5.3 / 10,000
Iowa3.7 / 10,000
INFRASTRUCTURE SHIFTCloud & platform build-out+35.7percentile-point gap
THE OPERATING HYPOTHESIS

Cloud and platform build-out can multiply the pipelines and environments a team must manage.

4.77mentions per 10,000 articles+88.4%share change vs prior year

Mapped sales and gtm software categories

  • Saas4,106
  • Real Estate Saas309

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

025792024Q3: 22024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 82025Q42026Q1: 42026Q12026Q2: 42026Q2
View quarterly signal counts
Cloud & platform build-out in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q34032.36
2024Q43351.89
2025Q16162.46
2025Q25643.54
2025Q39483.48
2025Q49778.1
2026Q16484.49
2026Q23594.66

Where this signal concentrates in the comparison geography

Iowa53.1 / 10,000
Oklahoma20.5 / 10,000
Nevada10.6 / 10,000
ECOSYSTEM SIGNALOpen-source momentum-64.3percentile-point gap
THE OPERATING HYPOTHESIS

Open-source momentum can seed the commercial layer around the projects teams adopt.

2.61mentions per 10,000 articles+40.2%share change vs prior year

Mapped sales and gtm software categories

  • Enterprise Software5,016

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012342024Q3: 12024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 12025Q22025Q3: 22025Q32025Q4: 22025Q42026Q1: 32026Q12026Q2: 22026Q2
View quarterly signal counts
Open-source momentum in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q33031.78
2024Q42371.34
2025Q15542.21
2025Q23141.97
2025Q36742.47
2025Q42682.22
2026Q14643.21
2026Q21962.55

Where this signal concentrates in the comparison geography

Iowa9.9 / 10,000
Utah6.2 / 10,000
Oklahoma5.7 / 10,000
RISK PRESSURESecurity incidents & breaches—supply not mapped
THE OPERATING HYPOTHESIS

Breach pressure can push security into every buying decision.

4.71mentions per 10,000 articles+22.2%share change vs prior year

Mapped sales and gtm software categories

This signal has no matching category in the page’s sales and gtm software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

013462024Q3: 42024Q32024Q4: 32024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 52025Q42026Q1: 32026Q12026Q2: 52026Q2
View quarterly signal counts
Security incidents & breaches in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q37694.51
2024Q46253.52
2025Q18383.35
2025Q26904.33
2025Q313434.93
2025Q46125.07
2026Q15453.78
2026Q23975.16

Where this signal concentrates in the comparison geography

Maine10.0 / 10,000
Iowa9.5 / 10,000
Nevada8.6 / 10,000
INTEGRATION DEMANDAPI economy—supply not mapped
THE OPERATING HYPOTHESIS

As products expose more APIs, managing, testing and securing them can compound.

0.8mentions per 10,000 articles+7.5%share change vs prior year

Mapped sales and gtm software categories

This signal has no matching category in the page’s sales and gtm software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

001112024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 02025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 12026Q12026Q2: 12026Q2
View quarterly signal counts
API economy in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31000.59
2024Q4950.54
2025Q12350.94
2025Q21330.83
2025Q31270.47
2025Q41221.01
2026Q11541.07
2026Q2881.14

Where this signal concentrates in the comparison geography

Iowa12.5 / 10,000
Alabama5.0 / 10,000
Colorado2.1 / 10,000
RISK PRESSUREOutages & reliability incidents—supply not mapped
THE OPERATING HYPOTHESIS

When downtime makes news, reliability tooling can move up the buying list.

1.2mentions per 10,000 articles+48.6%share change vs prior year

Mapped sales and gtm software categories

This signal has no matching category in the page’s sales and gtm software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

011222024Q3: 12024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 02025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 12026Q12026Q2: 22026Q2
View quarterly signal counts
Outages & reliability incidents in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32271.33
2024Q41220.69
2025Q11220.49
2025Q21410.88
2025Q31130.41
2025Q42281.89
2026Q12401.66
2026Q21572.04

Where this signal concentrates in the comparison geography

Iowa11.7 / 10,000
Alabama3.6 / 10,000
Nevada2.5 / 10,000
SPENDING PRESSURETech workforce shifts—supply not mapped
THE OPERATING HYPOTHESIS

Hiring, visa and layoff cycles can resize teams — per-seat budgets tend to follow.

18.79mentions per 10,000 articles+78.1%share change vs prior year

Mapped sales and gtm software categories

This signal has no matching category in the page’s sales and gtm software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

061117222024Q3: 82024Q32024Q4: 112024Q42025Q1: 102025Q12025Q2: 112025Q22025Q3: 192025Q32025Q4: 192025Q42026Q1: 172026Q12026Q2: 192026Q2
View quarterly signal counts
Tech workforce shifts in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q314918.75
2024Q4200011.28
2025Q1260410.41
2025Q2189511.89
2025Q3519519.06
2025Q4234119.4
2026Q1254417.62
2026Q2146819.07

Where this signal concentrates in the comparison geography

Tennessee35.8 / 10,000
Arkansas32.1 / 10,000
North Carolina25.4 / 10,000
COMPLIANCE PRESSUREData & privacy regulation—supply not mapped
THE OPERATING HYPOTHESIS

Privacy rules can land as engineering requirements — consent, data handling and audit tooling follow.

2.89mentions per 10,000 articles+55.4%share change vs prior year

Mapped sales and gtm software categories

This signal has no matching category in the page’s sales and gtm software market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012342024Q3: 12024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 12025Q22025Q3: 22025Q32025Q4: 32025Q42026Q1: 32026Q12026Q2: 22026Q2
View quarterly signal counts
Data & privacy regulation in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32691.58
2024Q42141.21
2025Q16192.47
2025Q23071.93
2025Q36142.25
2025Q44163.45
2026Q15273.65
2026Q22202.86

Where this signal concentrates in the comparison geography

Oregon6.2 / 10,000
Arizona4.5 / 10,000
Iowa4.1 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

the United States sales and gtm software coverage

Expand panel +
RESEARCH CONTEXT · 2021

Exploring the Profiles of Software Testing Jobs in the United States

IEEE Access

23 citations in the snapshot

RESEARCH CONTEXT · 2021

AI and DevOps in Information Technology and Its Future in the United States

SSRN Electronic Journal

14 citations in the snapshot

RESEARCH CONTEXT · 2024

The Integration of AI and Devops in the Field of Information Technology and Its Prospective Evolution in the United States

International Journal for Research in Applied Science and Engineering Technology

7 citations in the snapshot

RESEARCH CONTEXT · 2021

Global and Latin American female participation in evidence-based software engineering: a systematic mapping study

Journal of the Brazilian Computer Society

6 citations in the snapshot

What is growing in this coverage

the United States coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
cyber laws11850190.9%
cloud backup solutions4921187.6%
arch linux5125151.4%
green data centers200117110.7%
os portability1177397.5%
cost-effective trademarks644383.4%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Sales and GTM Software in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the United States in context

All landscapes ↗

Company ecosystem snapshot: 29 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
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