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Radar · MarketingTech in Colombia

Best MarketingTech Companies in Colombia

The 39 best MarketingTech companies in Colombia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Grability.

39companies tracked
$1.7Mdisclosed funding
0unicorns
5have raised
Sources & further reading
  • Allied Market Research

Ranked: Best MarketingTech companies in Colombia

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Grability
Mobile commerce solution provider
$1M140 mo agoSeedSebastian Mejia
Co-Founder
2013——
2Androcial
Marketplace for influencer network
$194K163 mo agoFunding RaisedCarolina Cruz H.
Co-Founder & COO
2012——
3Datawifi
AI based wifi marketing platform
$75K78 mo agoSeedEdwin Pardo
Chief Product Officer & Co-CEO
2016WordPressZohoMySQL+311 partnership
4Aentropico
Predictive analytics business for SMBs
$65K159 mo agoSeedSebastian Perez Saaibi
Co-Founder & CEO
2012——
5Nextonia
Customer data intelligence solution
$40K87 mo agoDeadpooledAnis Galindo
Co-Founder & CEO
2016——
6Mobijob
Mobile app for store compliance and monitoring
—130 mo agoSeedSantiago Velez
CEO
2011WordPressMySQLPHP+26—
7113 ideas
113 Ideas is a web agency that specializes in web development, digital marketing, photography, e-learning…
————2009——
8Aside
Provider of a platform offering logo designing solutions
——Funding Raised—2021——

Top 6 MarketingTech companies in Colombia

#1
Seed · Bogota, Bogota · founded 2016 · 25 employees
$75Kraised
▾

Data wifi is an AI-based wifi marketing platform. The platform provides the wifi network solution to set up a wifi zone for brands. It allows brand visitors to access free wifi with social logging and provides a splash page for log in with the brand logo, name, discounts, deals, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 11.4% of this cohort's audience
Activity: 1 partnerships (incl. Cisco) announced in 12 mo
Funding rounds
  • Mar 2020Seed$75K
  • Dec 2018Grant (prize money)$40K
  • May 2018Grant (prize money)$40K
Founders & team
Edwin PardoChief Product Officer & Co-CEO
Investors
Parallel18, Start-Up Chile, Morro Ventures, Rockstart
Tech stack
Amazon AlbAmazon Web ServicesBootstrapCdnjsCloudflareContact Form 7
#2
Seed · Bogota, Bogota · founded 2013 · 31 employees
$1.4Mraised
▾

Grability provides mobile commerce solution to retailers and brands. Provides a white label solution enabling retailers to customize their mobile stores. The store provides digital aisles and 3D product displays. The store provides a personalized shopping experience by using machine learning techniques. The platform offers a content management system allowing retailers to create offers, upload products, and manage their stores. They also offer data analytics to retailers based on the shopping behavior. They have won awards such as Etail Prize in 2015. Their clients and partners include Unilever, Wrigley etc.

Funding rounds
  • Dec 2014Angel—
Founders & team
Sebastian MejiaCo-FounderJuan FernandoCEOSimon BorreroCo-Founder
Investors
Plug and Play Tech Center
Tech stack
Amazon Web ServicesJquery CdnJqueryAmazon S3Amazon CloudfrontAws Certificate Manager
#3
Deadpooled · Bogota, Bogota · founded 2016
$40Kraised
▾

Nextonia provides customer data intelligence solution. It allows users to manage collect customer data, analyze and identify behaviour pattern of the customer, visualize and capture actionable insights from the data. Other solutions include loyalty management solutions, user segmentation and dashboarding solutions. It caters solutions for airlines, retail, restaurants and hospitals.

Funding rounds
  • May 2019Grant (prize money)$40K
Founders & team
Anis GalindoCo-Founder & CEO
Investors
Start-Up Chile
#4
Funding Raised · Bogota, Bogota · founded 2012 · 3 employees
$193.9Kraised
▾

Androcial enables advertisers to identify and connect with the influencers using a referral system. The solution groups the influential opinion leaders who create daily content through their blogs and social networks. It offers an influencer marketing platform called WomyAds that provides bloggers, digital influencers, celebrities, journalists and content generators to produce influential content.

Funding rounds
  • Jan 2013Grant (prize money)$193.9K
Founders & team
Carolina Cruz H.Co-Founder & COORicardo GonzalezCo-Founder & CEO
Tech stack
WordpressMysqlPhpGoogle MapsBootstrapVimeo
#5
Seed · Bogota, Bogota · founded 2012
$65Kraised
▾

Developer of a predictive analytics platform. The company is building a platform utilizing Big Data to provide actionable intelligence on marketing, customer analysis and allocation of human resources. The platform is designed for medium-sized enterprises in the Latin American market.

Founders & team
Sebastian Perez SaaibiCo-Founder & CEOJuan Pablo Marín DíazCo-Founder & CIO
Investors
MassChallenge, 21212, NXTP Labs
Tech stack
WordpressMysqlPhpAmp For WordpressAmpYoast Seo
#6
Seed · Bogota, Bogota · founded 2011 · 12 employees
—raised
▾

Mobijob is a mobile app for store compliance and monitoring. Through the app, shoppers/users receive notifications where brands request their assistance to perform different jobs in-store. Jobs can range from taking photos of their products in a shop to taking feedback from in-store customers. Shoppers/users who perform the jobs receive payment from brands, after verification. Available as an Android and iOS app.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 12.2% of this cohort's audience
Activity: 1 expansions announced in 12 mo
Funding rounds
  • Oct 2015Seed—
Founders & team
Santiago VelezCEO
Investors
Wayra Deutschland, Wayra
Tech stack
WordpressMysqlPhpContact Form 7Yoast SeoLitespeed

Funding & investor landscape

$1.7Mtotal disclosed funding
5companies funded
5disclosed rounds
0rounds last 90 days
Most active investors
Parallel182 rounds
Plug and Play Tech Center2 rounds
Rockstart2 rounds
Start-Up Chile2 rounds
212121 rounds
Founder Institute1 rounds
Globant Ventures1 rounds
Irie Investment1 rounds
MassChallenge1 rounds
Morro Ventures1 rounds

Notable founders

Edwin Pardo
Chief Product Officer & Co-CEO · Datawifi
Sebastian Mejia
Co-Founder · Grability
Juan Fernando
CEO · Grability
Anis Galindo
Co-Founder & CEO · Nextonia
Carolina Cruz H.
Co-Founder & COO · Androcial
Ricardo Gonzalez
Co-Founder & CEO · Androcial
Sebastian Perez Saaibi
Co-Founder & CEO · Aentropico
Juan Pablo Marín Díaz
Co-Founder & CIO · Aentropico
Santiago Velez
CEO · Mobijob
Prism market signals · Colombia · country-scoped Prism corpus, 706,294 docs

Market landscape — 10 sub-themes by coverage

Share of MarketingTech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many MarketingTech companies are there in Colombia?
Radar tracks 39 indexable MarketingTech companies headquartered in Colombia that meet our profile-completeness bar.
What is the total funding raised by MarketingTech companies in Colombia?
The MarketingTech companies in Colombia on this list have raised a combined $1.7M in disclosed equity funding across 5 funded companies.
Which is the highest-funded MarketingTech company in Colombia?
Grability is the highest-funded MarketingTech company in Colombia, with $1.4M in disclosed equity funding.
How many MarketingTech companies in Colombia are funded?
5 of the 39 MarketingTech companies in Colombia on this list have disclosed at least one equity funding round.
How many MarketingTech unicorns are there in Colombia?
None of the MarketingTech companies in Colombia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Colombia MarketingTech companies?
The most active investors in Colombia MarketingTech companies on this list include Parallel18, Plug and Play Tech Center, Rockstart, Start-Up Chile, 21212.
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