Best Sales Force Automation Companies in Sweden
The 96 best Sales Force Automation companies in Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Formulate.
Sweden's Sales Force Automation sector gets a proper ranking here, with 96 companies tracked and sorted by disclosed equity funding and recent momentum. Total disclosed capital across the cohort sits at $17M, which is lean, and that thinness tells you something real about where the Swedish market sits right now.
Formulate and Albacross lead at $5M each, with Hypertype close behind at $2M. The global SFA market was valued at roughly $5.3B in 2020 and is forecast to reach $9.4B by 2027 at an 8.9% CAGR, according to Persistence Market Research, so the runway is there. What I find telling is that the hot themes right now aren't core SFA at all, they're marketing automation platforms, sales intelligence tools, and account-based marketing. Forrester's latest SFA Wave signals a new technology era in the space, and the incumbents like SAP, Oracle, and Microsoft are being pushed hard on differentiation. And if you look at how productivity gains are being framed right now, automation depth matters more than feature breadth. Sweden's founders, backed largely by Sting, Almi Invest, and Antler, are building into that exact gap.
- ResearchAndMarkets.com
Ranked: Best Sales Force Automation companies in Sweden
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | abalon ab Abalon is a Swedish provider of sales and marketing automation software. | — | — | 18 | — | — | — | — |
| 2 | Adtraction Platform offering partner relationship management solutions | — | — | 116 | Markus Bjernvall Co-Founder | Google Sign-inApple Sign-inBootstrap+24 | Top 1M | 2 job openings · 1 partnership |
| 3 | Akuret AI and cloud based software for retailers to manage sales and inventory | — | — | 9 | Jesper Stenmark Co-Founder | — | — | — |
| 4 | Alpaxa Digital sales enablement tool for businesses | — | — | — | Michael Kleman CEO | — | — | — |
| 5 | Ani Configurator Product configurator tool for e-commerce businesses | — | — | — | Anna Emilsson CEO | — | — | — |
| 6 | arifiQ Self-serve quote estimation tool for businesses | — | — | 7 | Eva Rosen Co-Founder | — | — | — |
| 7 | BackboneCRM Provides a customer relationship management solution for the media industry | — | — | — | Hans Fast Co-Founder | — | — | — |
| 8 | Beagle CRM and marketing automation platform for SMBs | — | — | 1 | Daniel Castaño Founder | — | — | — |
Top 12 Sales Force Automation companies in Sweden
#1
Seed · Stockholm, Stockholm County · founded 2025$694.4Kraised▾
Developer of an AI assistant for sales workflow automation solutions. The system integrates with existing customer relationship management platforms, email, and communication tools. It provides automated updates, meeting preparation, and follow-up assistance. The AI assistant helps with prospect research, qualification, and drafting communications.
- Nov 2025Seed$694.4K
#2
Seed · Stockholm, Stockholm County · founded 2021 · 10 employees$1.9Mraised▾
Developer of a sales communication software designed to send emails at hyper speed and quality. The company's software scientifically validates past performing emails in the industry and topics that provide a shortlist of recommended emails in real-time, it provides pre-filled conversations from past learnings and continuous automatic content improvement via machine learning and automatically checks tones and sentiments, providing clients with fresh content and sentiment check to close more deals.
#3
Acquired · Stockholm, Stockholm County · founded 2015 · 26 employees$5.5Mraised▾
Provider of AI-based analysis of promotion performance for offline businesses. The company provides Retail DecisionCloud, an AI platform, which collects POS data and offers competitive intelligence and analytics using machine learning algorithms. It helps in the evaluation, forecast, and optimization of multi-channel trade promotions. It also offers a promotion recommendation engine, price optimization, and more.
- Jan 2020Seed$4.1M
- Oct 2019Grant (prize money)$55.6K
- Aug 2018Seed$1.4M
- Seed—
#4
Public · Stockholm, Stockholm County · founded 2014 · 43 employees$4.8Mraised▾
Albacross provides an account based ad targeting and lead generation platform. It provides a B2B ad-targeting solution, wherein, brands can target key accounts with personalized content. Its lead generation tool enables the users to capture leads from visitors by installing a lightweight tracking code on its website. The platform collects global business information and real-time advertising data in the database, uses machine learning algorithms to index the data points belonging to each unique target company. The targeting system tracks and analyses target groups respond to the campaign by keeping a track on the target groups’ views, clicks, and visits. It has a dual revenue model, charges a subscription fee to use the tool and earns a commission on media investment. BMW, KPMG, and Dustin are part of its clientele.
- May 2019Series A$1M
- May 2018Seed$2.5M
- Feb 2017Angel$896.3K
- Dec 2015Angel$399K
#5
Seed · Malmo, Skane County · founded 2021$442.7Kraised▾
Customer relationship management systems. Solutions offered by the platform aim to centralize post market data, enhance surveillance, strengthen stakeholder relationships, maintain compliance, and anticipate market trends in the MedTech sector. Provides a unified digital ecosystem to connect with key opinion leaders, fostering meaningful relationships, sharing industry intelligence, and driving future success.
- Feb 2023Seed$442.7K
#6
Seed · Stockholm, Stockholm County · founded 2015 · 20 employees$1Mraised▾
SaaS based CRM software and solutions for BFSI. The platform offers compliance and client insight in financial advisory through speech-to-text and conversation analytics. Its speech to text module transcribe advisory meetings into text in real time. Then it uses text analytics to analyze the conversation to get an insight into client needs and problems. It is a part of the Nordea accelerator program.
- Jun 2021Seed$1M
#7
Seed · Stockholm, Stockholm County · founded 2014 · 16 employees$329.8Kraised▾
Application based platform offering CRM software for SMBs. The platform offers various modules for clients, sales, prospecting, communication, document management, eSigning, recruitment, CV, and consultant management. It enables integrations with tools like Office365, Google Workspace, LinkedIn, WordPress, Fortnox, Dropbox, Mailchimp, and MS Teams.
- Sep 2022Seed—
- Dec 2015Seed$300K
- Jan 2015Seed$29.8K
#8
Seed · orebro, orebro County · founded 2012 · 4 employees$780.6Kraised▾
Splitgrid is an accounting and store performance management tool for offline retailers. It distributes the funds between retailers and suppliers whenever a product is scanned at checkout. It can be integrated with retailers' existing cash register systems. Some of its partners include EasyCashier, Hogia, Squid, and more.
- May 2019Seed$780.6K
#9
Acquired · Stockholm, Stockholm County · founded 2014 · 4 employees$835Kraised▾
Attach.io helps sales and marketing teams in knowing prospects engagement. Attach helps to understand how customers interact with sales content to better optimize content and sales decks. Has its library of approved content for to optimizing sales collateral. Also captures Capture viewer details along with document performance analytics. Offers integration with Dropbox, Box, Google Drive, and Microsoft OneDrive to upload documents and Salesforce to update the leads to-and-fro. Offers chrome extension for setting up goals for sales teams. The product is available on a subscription basis. Workday and Workstream are notable clients.
- Nov 2016Seed$588.2K
- Apr 2016Seed—
- 2015Angel—
#10
Seed · Stockholm, Stockholm County · founded 2014 · 21 employees$410Kraised▾
Proposales is a contract & proposal management software for sales teams. Reps can prepare custom proposals using templates and share it with prospects. Also set ups follow-up reminders for sales reps too engage the prospect after sharing the proposal. Notable clients include Skapa and Think. Pricing model follows subscription basis.
- May 2018Angel$410K
#11
Public · Stockholm, Stockholm County · founded 2016 · 6 employees$363.9Kraised▾
Provider of cloud based lead scoring platform for sales teams. It uses buy signals of prospects and internal CRM data of sales teams to predict the relevant leads in the pipeline. Uses a proprietary algorithm to score the prospects. Also provides contact info of prospects. Lernia and Jeeves are notable clients.
- Sep 2017Seed$326.9K
- Jun 2017Seed$37K
#12
Series A · Stockholm, Stockholm County · founded 2016 · 48 employees$111Kraised▾
Goava provides lead contact database solutions for enterprises. It provides a database containing the contact information of prospects and profiles of prospective companies. It allows users to access and search companies and information such as addresses, contact details, and financial information. The AI-based solution provides keyword optimization and management, and predictive lead generation features. It allows users to identify purchase signals, follow social media leads and customers, create surveys on optional words, terms, sentences, industries, and topics. It offers a subscription based pricing policy. Clientele includes PwC, Giosg, Bonnier, and Universum.
- Jun 2021Series A—
- Nov 2019Grant (prize money)$55K
- Jun 2019Grant (prize money)$56K
- Nov 2016Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sales Force Automation coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth flat
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.