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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE BERLIN EDITION 2026

Berlin’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Berlin. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Berlin
DE
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 430AdTech ecosystem in Berlin Disclosed funding $1.57B73 companies · all recorded rounds Companies hiring 20With open roles at the snapshot Tracked open roles 380 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Berlin’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
AdTech company highlights in Berlin, snapshot 3 September 2026
Company
Contentfulcontentful.com$333.3M7 roles863Financial figure available in RadarView in Radar
Adjustadjust.com$256.1M—149—
Uberalluberall.com$140M—188—
Talon Onetalon.one$138.4M4 roles58—
Zeotapapp.zeotap.com$116.93M—62—
Latanalatana.com$42.75M—65—
Morressiermorressier.com$40.75M—21—
Webtrekkwebtrekk.com$35.12M—118—
Almediaalmedia.co—4 roles——
Tracdelighttracdelight.com—3 roles——
wall gmbhwall.de—3 roles860—
Future demandfuture-demand.com—2 roles12—
Joli Berlinjoliberlin.com—2 roles84—
honeysaleshoneysales.io—1 roles37—
CPXcpx-research.com————
Civeycivey.com——103—
Datamonkdatamonk.com——15—
Ellipsusellipsus.com————
Fanpage Karmafanpagekarma.com——8—
Linearitylinearity.io——58—
Passionfrootpassionfroot.me——16Financial figure available in RadarView in Radar
Platoplatoapp.ai————
Reppublikareppublika.com————
ShowHeroesshowheroes.com——80—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Berlin

A few useful ratios bring the size of this ecosystem into perspective.

3 September 2026
Hiring participation4.7%

20 of 430 tracked companies have open roles.

Funding participation25.1%

108 of 430 tracked companies have a recorded round.

Top 3 funding share46.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$5.05M

Midpoint of 84 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 46.4% of disclosed capital, while 74.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Berlin adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Berlin adtech
$0$104.52M$209.04M$313.56M$418.08M2016: $39.14M20162017: $75.71M20172018: $87.04M20182019: $245.27M20192020: $163.07M20202021: $366.73M20212022: $108.81M20222023: $36.54M20232024: $56.45M20242025: $171.35M2025
View the numbers
Annual adtech funding and company formation in Berlin
YearFunding (USD)FoundedRaising
2016$39.14M297
2017$75.71M2410
2018$87.04M1910
2019$245.27M206
2020$163.07M328
2021$366.73M2711
2022$108.81M1012
2023$36.54M235
2024$56.45M176
2025$171.35M74
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Contentful21.2%
  • Adjust16.3%
  • Uberall8.9%
  • Other companies53.6%

Funding by stage

133 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel58 43.6%
Series A–B48 36.1%
Series C+ / PE13 9.8%
Grants, debt & other14 10.5%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series F06/2019
Adjustadjust.com$227M

Backed by Highland Europe and Morgan Stanley and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

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Annual accounts availability

The measured Germany identity-to-filing probe did not produce a qualifying designated legal or national-ID join: designated German registry identities do not carry the LEI or ISIN used by bundesanzeiger facts; legal-name matching is prohibited.; The measured Germany identity-to-filing probe did not produce a qualifying designated legal or national-ID join: designated German registry identities do not carry the LEI or ISIN used by bundesanzeiger facts; legal-name matching is prohibited.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Berlin companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

16 of the 430 companies on this page carry a measured traffic record (3.7%); these are the largest of those, by monthly visits. The median among them is 283,246 visits.

CompanyMonthly visitsAuthorityMobile
Digidipdigidip.net3,503,8373256%
Hybrid Technologieshybrid.ai1,990,2193292.7%
Kayzenkayzen.io1,955,8193598.4%
Reppublikareppublika.com840,6002075.1%
zeotap India Pvt. Ltd.zeotap.com455,9173596%
Lamapolllamapoll.de418,8704081.2%
Perspectiveperspective.co317,9703931.4%
TextCortextextcortex.com289,7054157.7%
Superchatsuperchat.de276,788377.5%
Customer Alliancecustomer-alliance.com161,9603680.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

21 of these companies (4.9%) publish at least one Android app — 30 apps in all, carrying 4.8M installs between them.

AppInstallsRatingStore category
Testerheld: Prämien verdienentesterheld4.5M4.6Entertainment
DAVINCI-MOBILESTUBER SYSTEMS138.8K—Education
adjust InsightsAdjust125.1K4Tools
MailbutlerMailbutler20.4K3.3Productivity
Sensorberg One AccessSensorberg18.3K—Tools
Collabary - Creator AppCollabary17.3K—Business
Fanpage KarmaFanpage Karma6.6K—Tools
ADCELLADCELL6.5K—Business
WishlistX: Digital WishlistSavestrike5.9K—Shopping
SimplepushSimplepush5.8K4.2Tools

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2026Q1).

SegmentAppsInstallsLeading appRelease trend
Marketingtech264.7MTesterheld: Prämien verdienen 4.5M
Tech For Traditional Advertising3140.3KDAVINCI-MOBILE 138.8K
K-12 Edtech2139.3KEnbrea 471
Pr Tech223.9KCollabary - Creator App 17.3K
In Store Retail Tech220.3KSensorberg One Access 18.3K
Marketing Services27.5KADCELL 6.5K
Tech For Digital Publishers61.8KPressMatrix 933
Enterprise Collaboration51.6Ktchop 640

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 12023Q2: 02023Q22024Q2: 12024Q2: 12024Q22024Q4: 12024Q4: 02024Q42025Q4: 12025Q4: 42025Q42026Q1: 12026Q1: 32026Q1

Darker bars are new releases, lighter bars apps updated. 25 of 30 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Berlin adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech339
Enterprise software254
Saas199
Consumer digital48
Commerce enablers30
Conversion rate optimization20
Lead generation20
Market research tools19
Search engine optimization19
Lead management17
Artificial intelligence16
Marketplaces16

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

339companies
5.0%have hiring activity

17 companies hiring · $1.56B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription312
Advertising175
E-commerce - service113
Commission on transaction64
Fee-for-service18
Affiliate marketing16
E-commerce - product7
Sponsorship6
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionssmartico.eu ↗

By 5 STAR Optimove has announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming industry.

Mergers & acquisitionsshowheroes.com ↗

ShowHeroes, a leading independent provider of CTV and digital video solutions, today announced the acquisition of Traffective.

Funding roundslateral.io ↗

Now, the London-based startup has secured £2.5 million in seed funding from Augmentum, supported by Triple Point and TinyVC, to take on one of the UK’s fastest-growing and least-served markets, which is health and wealth solutions for people over 60.

Mergers & acquisitionsliquidm.com ↗

Previous transactions include Capital Croissance selling its majority stake in Equativ to Bridgepoint Development Capital, after an MBO in 2021, Kamino Retail’s and LiquidM’s sale to Equativ.

Funding roundsmuffintech.ai ↗

Enzo’s Seed funding follows comparable early-stage rounds such as muffintech’s €3.5 million Seed and Afori’s €4 million pre-Seed, both in Germany, highlighting strong domestic momentum in the sector.

Funding roundsdatamonk.com ↗

Dutch Healthtech start-up Datamonk has completed a pre-seed funding of 1.9 million US dollars to drive the automation of data migration in the field of medical imaging.

Mergers & acquisitionsroq.ad ↗

On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap‑Data, the third‑party data division of Zeotap.

Funding roundsfriendsurance.com ↗

Round2 Capital invests EUR 7-figure revenue-based financing in Friendsurance, a provider of a digital bancassurance software platform and accompanying services

Mergers & acquisitionshello-charles.com ↗

The Whatsapp Marketing startup Charles took over Berlin's startup Spectrm, which makes chatbots for use in marketing in mid-December.

Full recorded event mix

Top 7 categories among 42 recorded events in the 24-month window.

Funding rounds
14
Leadership moves
10
Mergers & acquisitions
7
Layoffs
5
New products
3
Incorporation
2
Capital infusions
1
3 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

1 tracked people moves

Contentful ↗
Sam Hoare

Appointment Area Vice President for ANZ

Product launches

Products, platforms and features in the recorded window

Vyking ↗
AI Production Studio

Production service

Workforce actions

1 companies with reported reductions

Adjust ↗

Scale not stated roles

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
optimove→Smartico ↗Announced2026-04-08Not stated in snapshot
ShowHeroes→traffectiveAnnounced2026-03-09Not stated in snapshot
equativ→LiquidM ↗2025-11-18Not stated in snapshot
Roqad→Zeotap-DataAnnounced2025-09-02Not stated in snapshot
Charles→Spectrm ↗Announced2025-01-30Not stated in snapshot
mirakl→Adspert ↗Announced2024-12-10Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

128 postings in the preceding 12 months. The full 203-posting snapshot covers 27 employers.

Expand panel +

Most advertised job titles

Praktikum/Werkstudent – Bizdev / Sales17
Praktikum/Werkstudent Content Und Marketing7
Corporate Communications6
Data Scientist5
Koordinator Werbeaushang (M/W/D)4
Social Media Analyst3
0 internship postings

2 tracked postings mention remote work.

The seniority mix

33 postings specify a level.

unspecified
170
manager
23
senior
6
intern
2
entry
1
lead
1

Skills employers mention

Top skills across 203 tracked postings in the available jobs snapshot.

Seo
19
Gcp
18
Typescript
16
Firestore
15
Cloud Functions
13
React
11
Cloud Tasks
11
Ai Search
10
Postgresql
10
Tailwind Css
9
THE PEOPLE BUILDING THE FIELD

Founders and leaders

304 founders and chief executives across 204 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

33 profiles with education records.

Stanford University
4
Humboldt-Universität zu Berlin
3
WHU – Otto Beisheim School of Management
3
University of California (Berkeley)
2
Columbia University
2
HEC Paris
2
University of Cambridge
2
INSEAD
1

Prior employers

7 profiles with prior-work records.

McKinsey
4
Google
1
Microsoft
1
Amazon
1
Bain
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

23,445 articles in the measured 12-month window.

Expand panel +
23,445articles in the measured year
5,231articles in 2026Q1
51.4%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Berlin · articles per complete quarter

02,8425,6848,52611,3682021Q2: 5,1082021Q22021Q3: 5,5782021Q4: 4,7522022Q1: 7,8792022Q2: 6,6112022Q22022Q3: 5,7382022Q4: 6,3212023Q1: 7,8272023Q2: 5,9012023Q22023Q3: 5,0622023Q4: 5,4542024Q1: 9,8852024Q2: 8,7702024Q22024Q3: 8,2712024Q4: 7,7082025Q1: 9,7852025Q2: 6,2902025Q22025Q3: 6,2012025Q4: 5,8552026Q1: 5,2312026Q1
View quarterly article counts
QuarterArticles
2021Q25,108
2021Q35,578
2021Q44,752
2022Q17,879
2022Q26,611
2022Q35,738
2022Q46,321
2023Q17,827
2023Q25,901
2023Q35,062
2023Q45,454
2024Q19,885
2024Q28,770
2024Q38,271
2024Q47,708
2025Q19,785
2025Q26,290
2025Q36,201
2025Q45,855
2026Q15,231

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
7,523 positive · 312 neutral · 8,725 negative
2022
10,371 positive · 456 neutral · 15,700 negative
2023
11,011 positive · 406 neutral · 12,796 negative
2024
15,428 positive · 645 neutral · 18,517 negative
2025
14,445 positive · 415 neutral · 13,249 negative

Leading coverage topics

AdTech coverage tagged Berlin · ranked by full-period article count.

Geopolitical Disputes And Contested Areas299,972 articles in the full recorded period
108,094 recent · 81,371 prior
International And Transnational Geographic Entities299,967 articles in the full recorded period
108,092 recent · 81,371 prior
Administrative And Political Subdivisions299,920 articles in the full recorded period
108,067 recent · 81,361 prior
International Political Relations61,501 articles in the full recorded period
14,442 recent · 13,499 prior
Security And Defense Policies42,250 articles in the full recorded period
10,420 recent · 8,620 prior
International Sports Competitions34,878 articles in the full recorded period
5,641 recent · 9,836 prior
International Relations And Diplomacy25,865 articles in the full recorded period
6,758 recent · 5,783 prior
Olympic Games Coverage18,454 articles in the full recorded period
3,012 recent · 5,914 prior
Professional League Updates16,307 articles in the full recorded period
3,724 recent · 3,590 prior
Trade Policies And Agreements14,273 articles in the full recorded period
3,867 recent · 4,515 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Germany comparison coverage

KeywordRecentPriorChange
countries4,1931,858126%
multilateral diplomacy1,5911,06749%
national security strategy95861955%
study overseas64837175%
overseas study58834471%
semester abroad52830871%
aerial bombardments521183185%
quarterly financials48132747%
oil price volatility461163183%
nuclear proliferation43023781%
europa league4352,223-80%
olympic team selections7711,898-59%
nationalist composers31,889-100%
aleatoric music91,468-99%
quarterfinals3771,327-72%

Event and signal lenses

Germany comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

746,638 classified articles

territories, disputed islands, countries

23.8% critical · 14.6% positive
Rising

Funding Momentum

75,603 classified articles

inflation reports fx, currency intervention policies, eur/usd

41.0% critical · 43.2% positive
Rising

Growth

192,414 classified articles

gdp growth rate, gdp acceleration, economic output growth

29.4% critical · 46.3% positive

AdTech coverage tagged Berlin. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Berlin: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Berlin in context

All landscapes ↗

Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon