Industry landscapes
Get Pro
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE CANADA EDITION 2026

Canada’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Canada. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Canada
CA
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 2,118AdTech ecosystem in Canada Disclosed funding $3.17B202 companies · all recorded rounds Companies hiring 107With open roles at the snapshot Tracked open roles 2541 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Canada’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in Canada, snapshot 31 August 2026
Company
StackAdaptstackadapt.com$536.9M10 roles993Financial figure available in RadarView in Radar
Hootsuitehootsuite.com$333.96M—1,371Financial figure available in RadarView in Radar
Alidaalida.com$162.5M—60—
Shoplazzashoplazza.com$160M—300—
Elastic Path Softwareelasticpath.com$156.67M—216—
Vendastavendasta.com$146.9M9 roles677—
Potlocpotloc.com$83.26M—212—
Klueklue.com$81M—258—
360 Agency360.agency—8 roles210—
Maropostmaropost.com—8 roles51—
MonetizeMoremonetizemore.com—8 roles300—
illuminillumin.com—8 roles142—
Traction Completetractioncomplete.com—7 roles55—
AgencyAnalyticsagencyanalytics.app—6 roles——
BroadSignbroadsign.com——5—
Cineplex Digital Mediaonsitemedianetwork.com——10,000—
Collabstrcollabstr.com————
Coreldrawcoreldraw.com————
Cyberimpactcyberimpact.com——21—
DashThisdashthis.com——35—
DeepMarkitdeepmarkit.com————
DesignFilesdesignfiles.co————
Moonridermoonrider.com————
Motionmotionapp.com——27—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in Canada

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation5.1%

107 of 2,118 tracked companies have open roles.

Funding participation11.3%

240 of 2,118 tracked companies have a recorded round.

Top 3 funding share32.6%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.82M

Midpoint of 302 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 32.6% of disclosed capital, while 88.7% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Canada adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Canada adtech
$0$211.19M$422.37M$633.56M$844.74M2016: $137.13M20162017: $73.15M20172018: $208.45M20182019: $103.62M20192020: $162.23M20202021: $402.19M20212022: $741M20222023: $105.46M20232024: $110.82M20242025: $334.76M2025
View the numbers
Annual adtech funding and company formation in Canada
YearFunding (USD)FoundedRaising
2016$137.13M10236
2017$73.15M11823
2018$208.45M13327
2019$103.62M14421
2020$162.23M16226
2021$402.19M10528
2022$741M8825
2023$105.46M11717
2024$110.82M6920
2025$334.76M3019
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • StackAdapt16.9%
  • Hootsuite10.5%
  • Alida5.1%
  • Other companies67.4%

Funding by stage

357 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel154 43.1%
Series A–B86 24.1%
Series C+ / PE17 4.8%
Grants, debt & other100 28.0%

Recent recorded rounds

Latest recorded rounds · USD
3 rounds

Swipe or scroll horizontally to browse.

Series A02/2026
Hubbl $6M

Backed by Salesforce Ventures.

Seed02/2026
Modem $4.4M

Backed by Accel and Inovia Capital and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B12/2021
Klueklue.com$62M

Backed by Tiger Global Management and Salesforce Ventures.

Series C01/2016
Vidyardvidyard.com$35M

Backed by Battery Ventures and Bessemer Venture Partners and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

The measured Canada identity-to-filing probe did not produce a qualifying designated legal or national-ID join: world_filings_distributed exposes no reviewed Canadian national-ID key; none of the designated Canadian identities carried a CIK.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Canada companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

53 of the 2,118 companies on this page carry a measured traffic record (2.5%); these are the largest of those, by monthly visits. The median among them is 258,798 visits.

CompanyMonthly visitsAuthorityMobile
LEOlegeropinion.com4,870,5133792.8%
StackAdaptstackadapt.com4,762,0304494.2%
Ltv-mobltv-mob.com3,972,3902100%
Hootsuitehootsuite.com3,053,1206929.3%
Originality.AIoriginality.ai2,753,5035625.4%
Smart AdServersmartadserver.com2,481,3092292.7%
Voxcovoxco.com1,997,9884486.8%
Tellwuttellwut.com1,815,2243294.5%
TrafficJunkytrafficjunky.com1,690,5913579.7%
Recollectiverecollective.com1,631,9183291.1%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

96 of these companies (4.5%) publish at least one Android app — 148 apps in all, carrying 10M installs between them.

AppInstallsRatingStore category
Hootsuite: Schedule PostsHootsuite6.3M3.7Social
顔文字辞書JustSystems355.4K5Productivity
和英辞書JustSystems296.3K—Productivity
Peekage | Product Testing AppPeekage248.2K4.5Shopping
LEO / Leger Opinion SurveysLEO230.8K4Lifestyle
文例辞書JustSystems197.7K—Productivity
ATOK for Android[Professional]JustSystems175.6K4.7Productivity
Caddle - Earn Real Cash BackCaddle173K—Shopping
Podcast Player & Podcast App -tunevu149.8K3.8News & Magazines
ことわざ辞書JustSystems148.4K—Productivity

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech1159.8MHootsuite: Schedule Posts 6.3M
Adtech56.3MARway 4.6K
Customer Success Management5280.9KPeekage | Product Testing App 248.2K
Product Management Tools2252.9KLightster 4.6K
Tech For Traditional Advertising25207.7KPodcast Player & Podcast App - 149.8K
Pr Tech399KCollabstr 97.1K
Loyalty Software567.8KAdvocateHub 58K
Auto It728.8KOhio Truck Sales 19K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 12023Q2: 22023Q22023Q3: 52023Q3: 12023Q32023Q4: 22023Q4: 22023Q42024Q1: 52024Q1: 32024Q12024Q2: 42024Q2: 02024Q22024Q3: 52024Q3: 52024Q32024Q4: 52024Q4: 62024Q42025Q1: 52025Q1: 72025Q12025Q2: 42025Q2: 32025Q22025Q3: 42025Q3: 422025Q32025Q4: 52025Q4: 182025Q42026Q1: 22026Q1: 122026Q1

Darker bars are new releases, lighter bars apps updated. 134 of 148 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Canada adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech1,541
Enterprise software1,266
Saas1,057
Consumer digital129
Lead management116
Conversion rate optimization114
Lead generation107
Market research tools79
Commerce enablers71
Artificial intelligence63
Native ai in marketing58
Search engine optimization58

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

1541companies
5.9%have hiring activity

91 companies hiring · $3.11B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription1,441
Advertising818
E-commerce - service606
Commission on transaction242
Affiliate marketing106
Fee-for-service94
E-commerce - product53
Sponsorship24
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionspartnerstack.com ↗

Canadian-founded, San Francisco-based AppDirect has acquired Toronto’s PartnerStack, which provides partner relationship management (PRM) software.

Mergers & acquisitionscorel.com ↗

Vector Capital Management, L.P. ("Vector"), a leading private equity firm specializing in technology investments, will acquire Corel ’s portfolio of creativity and productivity software and related brands.

Mergers & acquisitionssupercast.com ↗

Fox Corporation’s Red Seat Ventures has acquired the podcast creator subscription platform Supercast for an undisclosed amount.

Mergers & acquisitionsvisitorqueue.com ↗

LeadInfo, a team.blue brand, and European B2B website visitor identification and lead intelligence platform, recently announced the acquisition of Visitor Queue.

Mergers & acquisitionsclearpier.com ↗

ClearPier, a leading Canadian adtech company, is acquiring UAE-based Media Quest Group (MQuest) for $35 million.

Mergers & acquisitionsmotionapp.com ↗

The open offer aims to acquire up to 26 percent of Castrol India’s equity from public shareholders, excluding the promoter group and certain specified parties. This could involve a payout of around Rs 4,990 crore based on the initial offer price of Rs 194.04 per share.

Funding roundsmoonrider.com ↗

Electric-tractor manufacturer Moonrider has secured $6 Mn in a Series A round led by pi Ventures, with participation from Singularity AMC.

Funding roundsautomat.ai ↗

Automat, a San Francisco, California–based company that specializes in AI-driven automation solutions, has raised $15.5 million in Series A funding.

Mergers & acquisitionsbroadsign.com ↗

Out-of-home (OOH) ad-tech provider Broadsign has acquired Place Exchange, an independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors.

Funding roundsdeepmarkit.com ↗

DeepMarkit Corp. (TSXV: MKT) (OTCID: MKTDF) (FSE: DEP0) ('DeepMarkit' or the 'Company') announced today the closing of the second and final tranche of its previously announced non-brokered private placement for gross proceeds of $624,999.96

Full recorded event mix

Top 10 categories among 296 recorded events in the 24-month window.

Leadership moves
69
Funding rounds
48
New products
42
Mergers & acquisitions
40
Earnings
38
Board Updates
19
Company announcements
13
Capital infusions
10
Asset acquisitions
6
Regulatory
4
6 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

IPO · CSE1 reports

Leadership moves

29 tracked people moves

Hootsuite ↗
Ryan Holmes

Appointment Chief Executive Officer

Hootsuite ↗
Irina Novoselsky

Departure Previously Chief Executive Officer

Seif Khemaissia

Appointment Chief Growth Officer

John Beresford

Departure Advisory Board Member

Wishpond ↗
Jordan Gutierrez

Resignation Previously Chief Operating Officer

Wishpond ↗
Ali Tajskandar

Resignation Previously Chief Executive Officer

BroadSign ↗
Adel Dani Kabbara

Appointment regional service delivery director

BroadSign ↗
Bryan Magee

Appointment consultative capacity

Product launches

Products, platforms and features in the recorded window

Maropost ↗
Maropost Partner Portal

Platform

Corel ↗
CorelDRAW Graphics Suite 2026

Graphics Suite

SearchIQ™

AI Search Intelligence

Optable ↗
Optable Planner Agent

AI-powered agentic solution

StackAdapt ↗
NPI Targeting and Measurement capabilities

Targeting & Measurement

Shoplazza ↗
Fulfillment by Shoplazza (FBS)

Service

StackAdapt ↗
in-platform National Provider Identifier (NPI) Targeting and Measurement

Advertising technology

Innovation Insiders Program

Educational initiative

Contract wins

3 recorded customer wins

Customer: Top US streaming platformDigital Advertising

INEO ↗

Customer: bon intelligenceRetail Technology

Polar ↗

Customer: crusoeInfrastructure

Workforce actions

2 companies with reported reductions

Hootsuite ↗

20.0% rolesrestructuring

Klue ↗

85 rolescost cutting drive

Regulatory events

4 recorded events

illumin ↗

approved for NCIBToronto Stock Exchange

illumin ↗

approved for renewalToronto Stock Exchange

BlueRush ↗

Cease Trade Order issuedOntario Securities Commission

BlueRush ↗

trading haltedCanadian Investment Regulatory Organization (CIRO)

Earnings pulse

Reported company results in the recorded window.

6companies
42period observations
1.8%median reported growth

Median across 30 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
appdirect→PartnerStack ↗Announced2026-04-20Not stated in snapshot
Motion→thompson industrial supplyTerminated2026-03-27Not stated in snapshot
Vector Capital Management, L.P.→Corel ↗Announced2026-02-26Not stated in snapshot
capillary technologies→Kognitiv ↗2026-02-24Not stated in snapshot
red seat ventures→Supercast ↗Announced2026-02-10Not stated in snapshot
leadinfo→Visitor Queue ↗Announced2026-02-06Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,106 postings in the preceding 12 months. The full 1,756-posting snapshot covers 130 employers.

Expand panel +

Most advertised job titles

Technician63
Customer Service Representative23
Product Designer22
Business Development Representative19
Customer Success Manager19
Sales Development Representative16
1 internship postings

67 tracked postings mention remote work.

The seniority mix

736 postings specify a level.

unspecified
1,020
manager
349
senior
252
lead
67
entry
49
intern
19

Skills employers mention

Top skills across 1,756 tracked postings in the available jobs snapshot.

Postgresql
10
Kubernetes
9
Docker
9
Gcp
9
Transformers
7
Pinecone
7
Langfuse
7
Pytorch
7
Mlflow
7
Node.Js
7
ADVERTISED PAY$59.3K/ year

Median across 167 postings with pay data, expressed in USD.

Salary by seniority

manager$70.8K/ year30 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

857 founders and chief executives across 669 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

119 profiles with education records.

University of Toronto
29
University of Waterloo
28
Queen's University
9
The University of British Columbia
8
McGill University
7
Harvard Business School
6
Harvard University
4
Cornell University
4

Prior employers

20 profiles with prior-work records.

Amazon
4
Microsoft
3
Google
3
Cisco
2
Facebook
2
McKinsey
2
Salesforce
1
Airbnb
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

1,337,948 articles in the measured 12-month window.

Expand panel +
1,337,948articles in the measured year
174,890articles in 2026Q1
16.7%positive tone in the latest complete year

News volume trends

AdTech coverage across Canada · articles per complete quarter

0251,930503,861755,7911,007,7222021Q2: 360,3252021Q22021Q3: 372,0862021Q4: 371,9722022Q1: 389,2272022Q2: 384,8142022Q22022Q3: 403,8452022Q4: 452,7402023Q1: 466,3842023Q2: 455,9462023Q22023Q3: 414,9372023Q4: 361,4552024Q1: 363,1712024Q2: 353,3722024Q22024Q3: 326,8342024Q4: 339,4542025Q1: 526,9912025Q2: 326,7452025Q22025Q3: 876,2802025Q4: 127,2262026Q1: 174,8902026Q1
View quarterly article counts
QuarterArticles
2021Q2360,325
2021Q3372,086
2021Q4371,972
2022Q1389,227
2022Q2384,814
2022Q3403,845
2022Q4452,740
2023Q1466,384
2023Q2455,946
2023Q3414,937
2023Q4361,455
2024Q1363,171
2024Q2353,372
2024Q3326,834
2024Q4339,454
2025Q1526,991
2025Q2326,745
2025Q3876,280
2025Q4127,226
2026Q1174,890

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
184,455 positive · 910,069 neutral · 93,079 negative
2022
248,270 positive · 1,247,461 neutral · 134,085 negative
2023
286,166 positive · 1,275,271 neutral · 136,348 negative
2024
300,973 positive · 933,309 neutral · 147,635 negative
2025
309,691 positive · 1,342,148 neutral · 204,463 negative

Leading coverage topics

AdTech coverage across Canada · ranked by full-period article count.

Administrative And Political Subdivisions4,148,450 articles in the full recorded period
899,080 recent · 769,874 prior
Geographic Naming Conventions And Etymology80,804 articles in the full recorded period
44,908 recent · 8,623 prior
International Sports Competitions38,992 articles in the full recorded period
9,856 recent · 9,690 prior
Trade Policies And Agreements34,249 articles in the full recorded period
10,465 recent · 20,098 prior
International Political Relations28,842 articles in the full recorded period
9,173 recent · 7,809 prior
Olympic Games Coverage22,755 articles in the full recorded period
5,672 recent · 5,842 prior
Sports Broadcast Rights Updates16,788 articles in the full recorded period
2,061 recent · 3,246 prior
Security And Defense Policies16,672 articles in the full recorded period
4,735 recent · 4,222 prior
Hockey Fan Culture And Traditions15,931 articles in the full recorded period
1,105 recent · 3,149 prior
Sports Governance And Policy Changes15,836 articles in the full recorded period
2,899 recent · 3,093 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

AdTech coverage across Canada

KeywordRecentPriorChange
multilateral diplomacy1,06672248%
angel investors1,033385168%
ice sports872227284%
international cups81457043%
wto rulings75639392%
investment deal74943672%
share price62643145%
national security strategy62438662%
public offering59641045%
international cooperation57138648%
tariff negotiations6,29415,280-59%
free trade deals3,1296,376-51%
trade dispute mechanisms2,9284,661-37%
bilateral trade1,9173,504-45%
preferential tariff1,2843,313-61%

Event and signal lenses

AdTech coverage across Canada

All complete annual cohorts shown
Rising

Regulatory Risk

523,791 classified articles

tariff negotiations, free trade deals, trade dispute mechanisms

37.1% critical · 34.9% positive
Rising

Funding Momentum

142,104 classified articles

angel investors, investment deal, trade deficits fx

28.5% critical · 42.6% positive
Rising

Growth

213,370 classified articles

earnings report, league expansion news, quarterly financials

26.9% critical · 46.7% positive

AdTech coverage across Canada. Topic labels describe recorded classifications and can include broad context.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

AdTech in Canada: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Canada in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon