Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE LONDON EDITION 2026

London’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in London. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of London
GB
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
MEET THE COMPANIES

Explore London’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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AdTech company highlights in London, snapshot 31 August 2026
Company
Signal AIsignal-ai.com$267.7M—154Financial figure available in RadarView in Radar
GWIgwi.com$220M—171—
Attestaskattest.com$147.1M—126—
Pulsemypulse.io$131.06M———
Cognismcognism.com$129.78M—356—
Permutivepermutive.com$116.46M5 roles38Financial figure available in RadarView in Radar
Oguryogury.com$116.39M5 roles500Financial figure available in RadarView in Radar
Ometria Technologiesometria.com$81.39M—97—
Dunnhumbydunnhumby.com—10 roles2,305—
imaginoimagino.com—9 roles19—
Buyapowabuyapowa.com—4 roles23—
Quantzigquantzig.com—3 roles6—
proSapientprosapient.com—3 roles67Financial figure available in RadarView in Radar
Fenestrafenestra.io—2 roles9—
11x11x.ai——4—
AttaPollattapoll.com——2Financial figure available in RadarView in Radar
Awinawin.com——331—
Chatracechatrace.com————
Datamarandatamaran.com——23—
Flourishflourish.studio——15—
Lead Forensicsleadforensics.com——438—
LoopMeloopme.com——59—
Miqwearemiq.com——795—
MotorKmotork.io——400Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

AdTech industry KPIs in London

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation2.3%

45 of 1,990 tracked companies have open roles.

Funding participation17.6%

350 of 1,990 tracked companies have a recorded round.

Top 3 funding share17.0%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.44M

Midpoint of 519 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 17.0% of disclosed capital, while 82.4% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How London adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

London adtech
$0$143.84M$287.68M$431.52M$575.35M2016: $210.26M20162017: $207.65M20172018: $297.59M20182019: $340.72M20192020: $309.01M20202021: $462.38M20212022: $504.7M20222023: $146.36M20232024: $205.53M20242025: $392.32M2025
View the numbers
Annual adtech funding and company formation in London
YearFunding (USD)FoundedRaising
2016$210.26M11446
2017$207.65M10150
2018$297.59M12652
2019$340.72M13368
2020$309.01M14747
2021$462.38M11557
2022$504.7M13958
2023$146.36M17436
2024$205.53M10731
2025$392.32M5221
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Signal AI7.2%
  • GWI5.9%
  • Attest3.9%
  • Other companies83.0%

Funding by stage

618 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel354 57.3%
Series A–B186 30.1%
Series C+ / PE24 3.9%
Grants, debt & other54 8.7%

Recent recorded rounds

Latest recorded rounds · USD
5 rounds

Swipe or scroll horizontally to browse.

Series A05/2026
Ethos $22.75M

Backed by Andreessen Horowitz and General Catalyst and others.

Series A05/2026
GEEIQ $6.8M

Backed by YFM Equity Partners and GFR Fund and others.

Seed05/2026
Checkstep $4.1M

Backed by Alea Capital Partners and Slow Ventures and others.

Seed04/2026
WholeSum $335K

Backed by Love Ventures and Beamline Accelerator.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C01/2022
Cognismcognism.com$87.5M

Backed by Viking Global Investors and Blue Cloud Ventures and others.

Series B11/2024
11x11x.ai$50M

Backed by Andreessen Horowitz.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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GBP · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 10 reporting entities from 686 eligible matches.

Revenue in covered accounts£13.2m

Sum of reporting-entity revenue; not London market sales.

Net profit / loss£-2.7m

Combined result for the same cohort.

Aggregate net margin-20.7%

Combined net income ÷ combined revenue.

Median company revenue£0.1m

The middle covered reporting entity.

Profitable entities+40.0%

4 of 10 covered entities.

Top-five concentration+98.7%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 10 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

10 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
LONDON · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the London companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

77 of the 1,990 companies on this page carry a measured traffic record (3.9%); these are the largest of those, by monthly visits. The median among them is 197,782 visits.

CompanyMonthly visitsAuthorityMobile
Axon AIaxon.ai42,503,0543199.1%
Prolificprolific.com24,185,2844867.7%
LifePointslifepointspanel.com10,609,0635086.9%
Small SEO Toolssmallseotools.com9,789,0857359.1%
Exponeaexponea.com9,159,8722992.1%
Flashtalkingflashtalking.com7,961,8523295.1%
Tolunatoluna.com6,651,6235287.5%
Permutivepermutive.com4,195,2803599.6%
Qmeeqmee.com4,187,3604293.8%
Samplsampltech.com1,528,3542996.8%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

87 of these companies (4.4%) publish at least one Android app — 112 apps in all, carrying 58.3M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech9155.9MAttaPoll Surveys: Earn Money 23.3M
Loyalty Software97.7MCurious Cat: Paid Surveys 3.6M
Coupons And Deals24MQmee: Paid Survey Cash Rewards 3.6M
Adtech92MQuetta - Video Adblock Browser 1M
Sports Tech121.6MSuperbets Africa 782.9K
Banking Tech41MSnoop Finance | Budget Tracker 1M
Investment Tech31MTrading Analytix 5.7K
Customer Service Software61MLuna PBX 1.4K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 42023Q2: 12023Q22023Q3: 52023Q3: 02023Q32023Q4: 12023Q4: 32023Q42024Q1: 22024Q1: 12024Q12024Q2: 22024Q2: 22024Q22024Q3: 12024Q3: 42024Q32024Q4: 52024Q4: 72024Q42025Q1: 32025Q1: 52025Q12025Q2: 22025Q2: 12025Q22025Q3: 92025Q3: 112025Q32025Q4: 22025Q4: 142025Q42026Q1: 12026Q1: 142026Q1

Darker bars are new releases, lighter bars apps updated. 96 of 112 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The London adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech1,674
Enterprise software1,378
Saas1,059
Consumer digital176
Commerce enablers121
Lead generation111
Conversion rate optimization111
Lead management106
Artificial intelligence103
Native ai in marketing94
Market research tools92
Search engine optimization74

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

1674companies
2.5%have hiring activity

42 companies hiring · $3.65B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription1,519
Advertising648
E-commerce - service416
Commission on transaction264
Affiliate marketing114
Fee-for-service70
E-commerce - product42
Sponsorship28
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionswearemiq.com ↗

Global programmatic media company MiQ announced it is acquiring Rocket Lab, a mobile app growth hub.

Funding roundsrelateddigital.com ↗

Data center developer Related Digital is closing in on $16 billion of financing for a giant Oracle data center following months of negotiations with investors, Bloomberg News reported on Wednesday.

Mergers & acquisitionssignal-ai.com ↗

Signal AI, a reputation and risk intelligence company, has acquired PR measurement platform Memo.

Mergers & acquisitionstaggstar.com ↗

Syndigo, a Chicago, Illinois-based provider of product experience management (PXM) and master data management solutions, acquired Taggstar, a London, United Kingdom-based provider of AI-powered conversion rate optimization and social proof messaging.

Funding roundsviral-loops.com ↗

EMERGE paid to the Seller cash consideration of $2.1M on closing of the Transaction.

Mergers & acquisitionsglassbox.com ↗

Komerz has acquired marketing consultancy Glassbox in a move aimed at integrating brand strategy, distribution infrastructure and sales measurement within a single platform.

Mergers & acquisitionssuperawesome.com ↗

London-based kid tech firm SuperAwesome announced it has acquired Los Angeles-based kids and family audio content company Starglow Media.

Mergers & acquisitionsrewardinsight.com ↗

London-headquartered tech firm Reward has been acquired in a $230M deal

Funding roundslevellr.com ↗

Levellr, a London, UK–based AI insights platform helping brands and game studios understand and monitor Discord, next-generation communities, and user voice data, has raised $2.5 million in Seed funding.

Funding roundsdataroid.com ↗

Istanbul-based Dataroid has closed a $6.6 million pre-Series A funding round led by the FinAI Venture Capital Fund of Tacirler Asset Management, with participation from the Tacirler Asset Management Future Impact Venture Capital Fund and Endeavor Catalyst.

Full recorded event mix

Top 10 categories among 330 recorded events in the 24-month window.

Leadership moves
121
Mergers & acquisitions
58
Funding rounds
54
New products
32
Company announcements
20
Earnings
18
Contracts
11
Capital infusions
6
Lawsuit
3
Job creation
2
6 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

28 tracked people moves

Peach ↗
Wayne Jefferson

Appointment distribution manager

Influencer ↗
Jenny Penich

Appointment Global Chief Marketing Officer

Reward ↗
James House

Appointment Chief Executive Officer

Fifty ↗
Charlie Firebrace

Appointment Growth Director

LoopMe ↗
Michael Scott

Appointment Chief Revenue Officer

LoopMe ↗
Ammar Doosh

Appointment VP of Product Management, Gen AI & Data Science

Wildstone ↗
Andrew Foster

Promotion Group Partnerships Director

Toluna ↗
Tomer Weingarten

Departure Previously Vice President of Products

Product launches

Products, platforms and features in the recorded window

LoopMe ↗
Chartboost Direct

Brand SDK for in-app environments

Miq ↗
MiQ Sigma

Digital advertising platform

Datamaran ↗
Regulatory Monitoring solution

ESG compliance platform

Octopus ↗
Octopus Fleet

Fleet solutions

GWI ↗
Agent Spark

Insights agent

Mention Me ↗
AI Discovery IQ

AI Discovery Tool

InterLnkd ↗
AirMall

Inflight Digital Shopping Mall

Workforce actions

1 companies with reported reductions

Streetbees ↗

Scale not stated rolesbusiness downturn

Regulatory events

1 recorded events

Qubit ↗

approved as coverholderCanopius

Litigation

2 tracked suits

Company
exodus v web3 consulting, Garth Howat

Merger enforcement / acquisition disputeCivil · Filed

Company
zoominfo v 11x

deceptive trade practices, trademark infringement, misappropriation of goodwill, false advCivil ·

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
streem→Selerio ↗Announced2026-05-23Not stated in snapshot
epic games→SuperAwesome ↗Announced2026-04-17Not stated in snapshot
Miq→rocket labAnnounced2026-04-11Not stated in snapshot
Miq→adsmovilAnnounced2026-04-10Not stated in snapshot
Signal AI→memoAnnounced2026-04-02Not stated in snapshot
Signal AI→kelp2026-03-26Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

8 postings in the preceding 12 months. The full 128-posting snapshot covers 36 employers.

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Most advertised job titles

Corporate Sales Specialist (Wfh)1
3 internship postings

4 tracked postings mention remote work.

Skills employers mention

Top skills across 128 tracked postings in the available jobs snapshot.

Programmatic
57
Digital Marketing
51
Seo
18
Paid Social
17
Paid Search
15
Social
15
Ecommerce
14
Ppc
14
Analytics
12
Media Planning
12
THE PEOPLE BUILDING THE FIELD

Founders and leaders

1,213 founders and chief executives across 880 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

182 profiles with education records.

University of Oxford
32
University of Cambridge
25
Imperial College London
20
University College London
13
London School of Economics and Political Science
12
University of Bristol
11
University of Warwick
11
King’s College London
10

Prior employers

34 profiles with prior-work records.

Goldman Sachs
8
Microsoft
6
Google
4
McKinsey
4
Morgan Stanley
4
Amazon
3
Uber
2
eBay
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

60 articles in the measured 12-month window.

Expand panel +
60articles in the measured year
6articles in 2026Q1
92.6%positive tone in the latest complete year

News volume trends

AdTech-classified coverage tagged London · articles per complete quarter

02755821092021Q2: 112021Q22021Q3: 342021Q4: 252022Q1: 292022Q2: 372022Q22022Q3: 292022Q4: 202023Q1: 382023Q2: 352023Q22023Q3: 242023Q4: 382024Q1: 392024Q2: 692024Q22024Q3: 632024Q4: 522025Q1: 952025Q2: 212025Q22025Q3: 152025Q4: 182026Q1: 62026Q1
View quarterly article counts
QuarterArticles
2021Q211
2021Q334
2021Q425
2022Q129
2022Q237
2022Q329
2022Q420
2023Q138
2023Q235
2023Q324
2023Q438
2024Q139
2024Q269
2024Q363
2024Q452
2025Q195
2025Q221
2025Q315
2025Q418
2026Q16

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
68 positive · 0 neutral · 4 negative
2022
110 positive · 0 neutral · 5 negative
2023
120 positive · 0 neutral · 15 negative
2024
190 positive · 0 neutral · 33 negative
2025
138 positive · 1 neutral · 10 negative

Leading coverage topics

AdTech-classified coverage tagged London · ranked by full-period article count.

Mobile App Advertising Networks46 articles in 2021–2025
5 recent · 33 prior
Mobile App Store Optimization (Aso)26 articles in 2021–2025
1 recent · 20 prior
Strategic Partnerships And Collaborations22 articles in 2021–2025
3 recent · 7 prior
Technology Adoption And Digital Transformation21 articles in 2021–2025
2 recent · 5 prior
Executive Leadership Changes And Appointments20 articles in 2021–2025
5 recent · 4 prior
Mobile App Monetization Strategies18 articles in 2021–2025
3 recent · 12 prior
New Product Launches And Innovations18 articles in 2021–2025
2 recent · 4 prior
Ad Revenue And Monetization Analytics10 articles in 2021–2025
0 recent · 9 prior
Bot Traffic Detection And Filtering10 articles in 2021–2025
0 recent · 9 prior
Competitive Analysis And Market Positioning10 articles in 2021–2025
3 recent · 3 prior

Recent: 2025-04-01 to before 2026-04-01; prior: 2024-04-01 to before 2025-04-01.

Event and signal lenses

AdTech-classified coverage tagged London

All complete annual cohorts shown
Rising

Privacy And Regulation

127 classified articles

regulatory advertising frameworks, consent mechanisms design, privacy-by-default frameworks

22.0% negative · 78.0% positive
Falling

Funding And Acquisitions

53 classified articles

crisis management funding

3.8% negative · 96.2% positive

AdTech-classified coverage tagged London. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in London: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon