AdTech Landscape of San Francisco
1,787 AdTech companies in San Francisco, in one picture: who is hiring, who is raising money, who founded them, what the news is about and which skills employers want. Updated August 2026.
Who leads AdTech in San Francisco
Shows 1,787 San Francisco AdTech firms, highlighting which are hiring, best funded, and most covered; 108 firms are hiring now and 541 have disclosed a funding round.
- 01
LiveRamp12last posted Aug 2026
- 02
ServiceSource11last posted Jun 2026
- 03
Demandbase10last posted Jul 2026
- 04
Twilio9last posted Aug 2026
- 05
Meltwater9last posted Jun 2026
- 06
Applovin9last posted Apr 2026
- 07
Sensor Tower8last posted Apr 2026
- 08
Mixpanel8last posted Aug 2026
- 01
- 02
- 03
6sense$524.1MConventional Debt · Jun 2023
- 04
Iterable$342.5MSeries E · Jun 2021
- 05
- 06
Amplitude$337.2MGrant (prize money) · Jan 2023
- 07
Formation$334.7MPost IPO · Dec 2020
- 08
Hightouch$322.2MSeries D · Apr 2026
- 01
- 02
- 03
RocketReach$310.8MFY2012 filing
- 04
Amplemarket$174.5MFY2022 filing
- 05
- 06
MoEngage$42.1MFY2024 filing
- 07
Algonomy$19.7MFY2023 filing
- 08
Marin Software$4.3MFY2023 filing
- 01
- 02
- 03
AppsFlyer1,000tracked employees
- 04
Zapier800tracked employees
- 05
- 06
Skai637tracked employees
- 07
AdRoll526tracked employees
- 08
NextRoll526tracked employees
- 01
- 02
- 03
Gupshup6.3%73 tracked events
- 04
- 05
- 06
Flam3.4%40 tracked events
- 07
Affinity3.3%39 tracked events
- 08
- 01
Substack1,582articles in the window
- 02
- 03
RedCircle191articles in the window
- 04
- 05
Dor112articles in the window
- 06
Disqus91articles in the window
- 07
CTD78articles in the window
- 08
See all 1,787 AdTech companies in San Francisco
Filter by funding, headcount, hiring and location, and export the list.
How the AdTech ecosystem in San Francisco grew, 2016–2025
Shows the number of AdTech firms founded each year, with a peak of 151 in 2023 and 99 in 2025.
The AdTech market map of San Francisco: what these companies actually do
Breaks down product sub‑categories and revenue models, noting the largest groups such as enterprise tech (1,459 firms) and the most common model, subscription (1,500 firms).
The biggest kinds of AdTech company, by how many we track.
- Enterprise Tech1,459 companies · $19.1B raised · 96 hiring
- Enterprise Software1,168 companies · $17.5B raised · 78 hiring
- SaaS1,021 companies · $13.3B raised · 77 hiring
- Consumer Digital180 companies · $676.9M raised · 15 hiring
- Lead Management132 companies · $1B raised · 9 hiring
- Conversion Rate Optimization126 companies · $1.4B raised · 6 hiring
- Artificial Intelligence125 companies · $1.5B raised · 12 hiring
- Lead Generation119 companies · $1B raised · 9 hiring
- Native AI in Marketing112 companies · $1.4B raised · 11 hiring
- Commerce Enablers112 companies · $1.5B raised · 12 hiring
- Y Combinator Batches82 companies · $3.1B raised · 13 hiring
- Market Research Tools77 companies · $625.2M raised · 4 hiring
Monetization
How AdTech companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving AdTech in San Francisco
- FundingBannersnack, the original online banner maker first launched in 2008, today announced a $1.2 million seed investment.2026-05-05
- FundingHightouch has now raised a total of $332.2M in total equity funding and is backed by Amplify Partners, Bain Capital Ventures, Goldman Sachs Alternatives, ICONIQ Capital, Sapphire Ventures, TD7, and Y Combinator.2026-05-04
- FundingA trans‑Tasman startup has raised $2 million in pre‑seed funding to help advertising agencies better track and value their work amid the rapid adoption of AI across the sector.2026-04-28
- M&ABloch sold No. 14, Flowtown, a social media SaaS tool launched in 2009, for $4.5 million.2026-04-14
- M&ASandgarden acquires Layer2026-04-06
- M&AOneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a digital marketing partner specializing in performance media and audience data solutions.2026-03-23
- M&AAppsFlyer has ended negotiations to sell a significant stake in the company after private equity bidders attempted to modify the structure of a proposed acquisition valued at roughly $1.9 billion.2026-03-06
- FundingPolymorph has raised a total funding of $500K over 1 round.2026-02-25
- M&AShamrock Capital, a Los Angeles-based investment firm specializing in the media, entertainment, content, communications, sports, marketing, education and technology services sectors announced the acquisition of Mutiny, an industry-leading creative agency helping global publishers and brands connect with gaming audiences.2026-02-24
- M&AAppLovin plans to develop a social networking platform following its failed attempt to acquire TikTok's assets outside of China.2026-02-20
Mergers and acquisitions
Deals from the last 24 months where a AdTech company in San Francisco was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| $850M | Completed | 2026-04-14 | ||
| Na | $4.5M | Completed | 2026-04-14 | |
| Sandgarden | undisclosed | Announced | 2026-04-06 | |
| undisclosed | Announced | 2026-03-23 | ||
| undisclosed | Announced | 2026-03-23 | ||
| undisclosed | Announced | 2026-03-20 |
Who is listing, hiring leaders, launching and winning work
Details specific events like IPO filings, leadership changes, product launches and contract wins for the tracked companies.
KnownLynn Lewis · Appointment → Chief Client OfficerApr 2026
User TestingRyan Roland · Appointment → Chief Financial OfficerApr 2026
GrowthLoopTameem Iftikhar · Appointment → Co-Chief Executive OfficerApr 2026
NylasProfessional Services program (Professional Services)Apr 2026
RattleVon (Enterprise AI platform for revenue operations)Apr 2026
SpacebackPause Ads (Streaming Ad Formats)Feb 2026
Fenix Commercewon ontracSep 2025
Prismic.iowon prudential financialJan 2025
Jumpstart Automotive Mediawon Autoproyecto.comSep 2024
- Shareholders of AppLovin Corporation v applovinmisleading financial statements and fraudulent advertising practices · OngoingApr 2025
- AppLovin Corporation shareholders v applovinSecurities fraud · OngoingApr 2025
Half of these companies grew revenue faster than +14.7%, half slower.
Who is building AdTech in San Francisco
Profiles 1,248 founders and CEOs across 818 firms, showing top alma maters (Stanford 55, UC Berkeley 41) and prior employers (Google 40, Microsoft 22).
Ex-Style Page · University of California, Berkeley BA 2001
Canterbury Christ Church University 2006, Oxford University 2013
Ex - Founder Sonalight. Massachusetts Institute of Technology B.S., Bioengineering 2010
TunesMap, ex-BCG Digital Ventures, Microsoft, Obscura Digital, Odopod, Founder Qaswa. College of Marin 1989
Ex-Segment
Ex-Foundry, Future US, CNET, CMP Media. Brown University BA 1998
Ex-Pipal Tech Ventures, Cisco Systems, Google · IIT Kharagpur BE 2010
Ex-Veraz Networks, Avaya, Intel, Israel Defense Forces. Technion - Israel Institute of Technology BA 2003, The Wharton School MBA 2010
Mixpanel, ex-Spiceworks, ex-Twitter, California State University, Fullerton
- flagged as repeat founders40
- no repeat-founder flag1,011
- women126
- men1,002
Look up the people behind AdTech companies in San Francisco
Search founders, executives and operators by company, role and location.
Who funds AdTech in San Francisco
Summarizes 814 funding rounds since 2016 from 1,181 investors, with a typical round size of $5 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Y Combinator | 139 | 49 | Apr 2026 |
| Sequoia Capital | 19 | 9 | Jan 2026 |
| Peak XV Partners | 17 | 8 | Oct 2025 |
| Accel | 17 | 7 | Feb 2026 |
| Salesforce Ventures | 16 | 4 | Jun 2023 |
| 8VC | 14 | 7 | Jun 2025 |
| Insight Partners | 13 | 8 | Aug 2024 |
| Europa | 13 | — | Jan 2024 |
| Google Ventures | 12 | 6 | Jun 2025 |
| Bain Capital Ventures | 12 | 6 | Apr 2026 |
The typical round is $5M — half were bigger, half smaller.
The biggest AdTech funding rounds in San Francisco
Highlights the largest disclosed round—Applovin’s $1.2 billion Series E—and lists ten other large recent rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Emega-round | $1.2B | Aug 2018 | Orient Securities Asset Management | |
| Series Dmega-round | $400M | Jul 2018 | KKR, Nimble Ventures | |
| Series D | $210M | Jan 2020 | General Atlantic, Qumra Capital, Goldman Sachs +5 more | |
| Series C | $200M | Nov 2021 | Bain Capital | |
| Series E | $200M | Jun 2021 | Silver Lake, Adams Street Partners, Glynn Capital +4 more | |
| Series E | $200M | Jan 2022 | Blue Owl, MSD Partners, Franklin Templeton Investments +7 more | |
| Series H | $175M | Feb 2023 | Vista Equity Partners | |
| Series D | $175M | Apr 2019 | Google Ventures, Accel, Meritech +4 more | |
| Series F | $150M | Jun 2021 | Sequoia Capital, GIC, Battery Ventures +1 more | |
| Series D | $150M | Jun 2018 | serpensventures.com |
179 venture rounds with a disclosed amount in the window.
Series B$50MMay 2026
Seed$1.2MMay 2026
- SeedundisclosedMay 2026
Seed$4.5MApr 2026
Seed$200kApr 2026
Seed$6.3MMar 2026
Seed$5.3MMar 2026
What the news says about AdTech in San Francisco
Counts 19,065 news articles in the last year, indicating the most covered subjects and the most frequent terms used.
What the coverage is about
The subjects that dominate AdTech news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Administrative and political subdivisions4,358,400▲+20%
- Geopolitical disputes and contested areas320,844▲+34%
- International and transnational geographic entities320,678▲+34%
- International political relations208,151▲+34%
- Security and defense policies145,113▲+60%
- International relations and diplomacy95,946▲+22%
- Geographic naming conventions and etymology82,164▲+453%
- Trade policies and agreements73,541→+8%
- Human rights advocacy reports69,954→+3%
- Political asylum and refugee policies56,591→+3%
- 1,582
- 236
- 191
- 150
- 112
- 91
- 78
- 78
- 70
- 69
120 AdTech companies here were named in the news over this period.
Watch AdTech coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States AdTech coverage, and whether each is getting more attention year on year (through 2025).
AdTech jobs in San Francisco: who is hiring and what they ask for
Aggregates 3,525 job postings from 247 employers, noting top skills (Python, TypeScript, AWS, React, AI) and a median advertised salary of $124 k per year.
Demand
The Skills Employers Ask For
What AdTech employers in San Francisco put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- python166▲
- typescript143▲
- aws122▲
- react120▲
- ai89▲
- sql83▲
- docker65▲
- javascript64▲
- apis53▲
- postgres50▲
- Manager$125k/yr (n=96)
- Senior$132k/yr (n=35)
- 39
- 36
- 29
- 28
- 26
- 23
140 AdTech-relevant internships in India were advertised over the same 12 months.
Track AdTech in San Francisco beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.