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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SAN FRANCISCO EDITION 2026

San Francisco’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in San Francisco. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of San Francisco
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 1,787AdTech ecosystem in San Francisco Disclosed funding $19.54B541 companies · all recorded rounds Companies hiring 108With open roles at the snapshot Tracked open roles 32312 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore San Francisco’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in San Francisco, snapshot 5 August 2026
Company
Applovinapplovin.com$2.71B9 roles1,745$5.48BFYFY2025 filing
Twiliotwilio.com$1.34B9 roles2,563$5.07BFYFY2025 filing
6sense6sense.com$524.12M—500—
Iterableiterable.com$342.5M—524—
Meltwatermeltwater.com$340M9 roles3—
Amplitudeamplitude.com$337.18M—492$343.21MFYFY2025 filing
Formationformation.ai$334.7M—71—
Hightouchhightouch.com$322.2M—172—
LiveRampliveramp.com—12 roles95—
ServiceSourceservicesource.com—11 roles1,264$195.7MFYFY2021 filing
Demandbasedemandbase.com—10 roles225—
Mixpanelmixpanel.com—8 roles439—
Sensor Towersensortower-china.com—8 roles209—
AdRolladroll.com——526—
Affinityaffinity.com——175—
Algonomyalgonomy.com——293Financial figure available in RadarView in Radar
Amplemarketamplemarket.com——99Financial figure available in RadarView in Radar
AppsFlyerappsflyer.com——1,000—
Flamflamapp.ai——47—
Gupshupgupshup.io——1,131—
Marin Softwaremarinsoftware.com——299$17.73MFYFY2023 filing
MoEngagemoengage.com——650Financial figure available in RadarView in Radar
NextRollnextroll.com——526—
RocketReachrocketreach.co——79Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

AdTech industry KPIs in San Francisco

A few useful ratios bring the size of this ecosystem into perspective.

5 August 2026
Hiring participation6.0%

108 of 1,787 tracked companies have open roles.

Funding participation32.8%

586 of 1,787 tracked companies have a recorded round.

Top 3 funding share23.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$5M

Midpoint of 701 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 23.4% of disclosed capital, while 67.2% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How San Francisco adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

San Francisco adtech
$0$850.28M$1.7B$2.55B$3.4B2016: $533.32M20162017: $2.04B20172018: $2.98B20182019: $1.19B20192020: $929.46M20202021: $2.14B20212022: $1.33B20222023: $1.06B20232024: $450.98M20242025: $1.34B2025
View the numbers
Annual adtech funding and company formation in San Francisco
YearFunding (USD)FoundedRaising
2016$533.32M10350
2017$2.04B7474
2018$2.98B6951
2019$1.19B7261
2020$929.46M9455
2021$2.14B9172
2022$1.33B8744
2023$1.06B15160
2024$450.98M14057
2025$1.34B9958
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Applovin13.8%
  • Twilio6.9%
  • 6sense2.7%
  • Other companies76.6%

Funding by stage

814 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel375 46.1%
Series A–B266 32.7%
Series C+ / PE107 13.1%
Grants, debt & other66 8.1%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series B05/2026
Monaco $50M

Backed by Benchmark and Founders Fund and others.

Series D04/2026
Hightouch $150M

Backed by Goldman Sachs Asset Management and Bain Capital Ventures and others.

Seed04/2026
Pomo $4.5M

Backed by Kindred Ventures and Databricks and others.

Seed04/2026
AiSDR $200K

Backed by Angel One.

Seed03/2026
Miravoice $6.3M

Backed by Unusual Ventures and Neo and others.

Seed03/2026
Nyne.ai $5.3M

Backed by South Park Commons and Wischoff and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 3 reporting entities from 6 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not San Francisco market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 3 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 3 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

3 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
SAN FRANCISCO · INDUSTRY COHORTS

How does adtech compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the San Francisco companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

77 of the 1,787 companies on this page carry a measured traffic record (4.3%); these are the largest of those, by monthly visits. The median among them is 324,890 visits.

CompanyMonthly visitsAuthorityMobile
Substacksubstack.com122,803,7308655.9%
AppsFlyerappsflyer.com101,632,3075398.6%
Disqusdisqus.com37,499,2714389.9%
AllMyLinksallmylinks.com24,597,1226884.6%
Apolloapollo.io14,808,7855225.4%
RocketReachrocketreach.co11,942,6616739.1%
viglinkviglink.com10,234,1423889.4%
ManyChatmanychat.com8,860,3235551.7%
Twiliotwilio.com8,733,4466730.3%
OpusClipopus.pro8,642,2275839.8%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

85 of these companies (4.8%) publish at least one Android app — 432 apps in all, carrying 42.7M installs between them.

AppInstallsRatingStore category
SubstackSubstack11M4.8News & Magazines
Mega PhotoUserVoice8.3M4.5Photography
vidIQ for YouTube & InstagramvidIQ8M4.7Video Players & Editors
Buffer: Social Media SchedulerBuffer3.7M4.5Social
JustCall - Cloud Phone SystemJustcall1.8M3.3Productivity
ManychatManyChat1.5M4Communication
Poll EverywherePollEverywhere1.3M3.4Business
Raja Rani: National Skill Edu.Graphy584.2K4.8Education
FirstupFirstup412.1K2.9Business
ZenputZenput410.9K3.5Business

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech10229.3MMega Photo 8.3M
Tech For Digital Publishers31813.5MSubstack 11M
Digital Publishing Platforms3111.5MBuy Me a Coffee 243.1K
Customer Success Management169.1MUserlytics 390.6K
Product Management Tools69.1MHorse Racing Picks & Bet Tips 371K
Chatbots63.4MJustCall - Cloud Phone System 1.8M
Sales Force Automation73.4MManychat 1.5M
E-Commerce Enablers103.3MShopBase 13.2K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 132023Q2: 32023Q22023Q3: 372023Q3: 112023Q32023Q4: 182023Q4: 52023Q42024Q1: 132024Q1: 62024Q12024Q2: 302024Q2: 112024Q22024Q3: 172024Q3: 162024Q32024Q4: 262024Q4: 142024Q42025Q1: 242025Q1: 162025Q12025Q2: 152025Q2: 132025Q22025Q3: 322025Q3: 682025Q32025Q4: 182025Q4: 682025Q42026Q1: 292026Q1: 712026Q1

Darker bars are new releases, lighter bars apps updated. 406 of 432 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The San Francisco adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech1,459
Enterprise software1,168
Saas1,021
Consumer digital180
Lead management132
Conversion rate optimization126
Artificial intelligence125
Lead generation119
Native ai in marketing112
Commerce enablers112
Y combinator batches82
Market research tools77

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

1459companies
6.6%have hiring activity

96 companies hiring · $19.05B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription1,500
Advertising438
E-commerce - service271
Commission on transaction212
Affiliate marketing59
Fee-for-service40
E-commerce - product25
Sponsorship12
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsbannersnack.com ↗

Bannersnack, the original online banner maker first launched in 2008, today announced a $1.2 million seed investment.

Funding roundshightouch.com ↗

Hightouch has now raised a total of $332.2M in total equity funding and is backed by Amplify Partners, Bain Capital Ventures, Goldman Sachs Alternatives, ICONIQ Capital, Sapphire Ventures, TD7, and Y Combinator.

Funding roundsmanifestcommerce.com ↗

A trans‑Tasman startup has raised $2 million in pre‑seed funding to help advertising agencies better track and value their work amid the rapid adoption of AI across the sector.

Mergers & acquisitionsflowtown.com ↗

Bloch sold No. 14, Flowtown, a social media SaaS tool launched in 2009, for $4.5 million.

Mergers & acquisitionslayer.com ↗

Sandgarden acquires Layer

Mergers & acquisitionsoptim.al ↗

OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a digital marketing partner specializing in performance media and audience data solutions.

Mergers & acquisitionsappsflyer.com ↗

AppsFlyer has ended negotiations to sell a significant stake in the company after private equity bidders attempted to modify the structure of a proposed acquisition valued at roughly $1.9 billion.

Funding roundsgetpolymorph.com ↗

Polymorph has raised a total funding of $500K over 1 round.

Mergers & acquisitionsmutinyhq.com ↗

Shamrock Capital, a Los Angeles-based investment firm specializing in the media, entertainment, content, communications, sports, marketing, education and technology services sectors announced the acquisition of Mutiny, an industry-leading creative agency helping global publishers and brands connect with gaming audiences.

Mergers & acquisitionsapplovin.com ↗

AppLovin plans to develop a social networking platform following its failed attempt to acquire TikTok's assets outside of China.

Full recorded event mix

Top 10 categories among 686 recorded events in the 24-month window.

Leadership moves
145
New products
136
Funding rounds
117
Earnings
101
Mergers & acquisitions
97
Company announcements
15
Layoffs
13
Capital infusions
13
Lawsuit
11
Contracts
11
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

56 tracked people moves

NextRoll ↗
Vibhor Kapoor

Promotion Chief Executive Officer

Known ↗
Lynn Lewis

Appointment Chief Client Officer

Ryan Roland

Appointment Chief Financial Officer

Applovin ↗
Craig Billings

Appointment Independent Chairman of the Board of Directors

Applovin ↗
Basil Shikin

Departure Previously Chief Technology Officer

Applovin ↗
Adam Foroughi

Resignation Previously Chairman of the board

GrowthLoop ↗
Tameem Iftikhar

Appointment Co-Chief Executive Officer

GrowthLoop ↗
David Joosten

Appointment Executive Chairman

Product launches

Products, platforms and features in the recorded window

Nylas ↗
Professional Services program

Professional Services

Demandbase ↗
Demandbase AI

AI‑first chat experience

Demandbase ↗
Premier+ Service Delivery Partner Tier

Partner Program Tier

Rattle ↗
Von

Enterprise AI platform for revenue operations

GrowthLoop ↗
Composable AI Decisioning Platform

Platform

Gupshup ↗
Superclaw

On‑device AI Agent

Gupshup ↗
Gupshup Superagent

AI Agent

Spaceback ↗
Pause Ads

Streaming Ad Formats

Workforce actions

5 companies with reported reductions

Gupshup ↗

300 rolesacquisitions, profitability focus

Artisan ↗

46 rolescost reduction

Twilio ↗

1,500 rolesovercapacity

AppsFlyer ↗

100 rolescost reduction

Applovin ↗

97 rolesredundancy

Regulatory events

6 recorded events

Applovin ↗

Under investigationSEC

Applovin ↗

SEC

Applovin ↗

investigation initiated by SECUS Securities and Exchange Commission (SEC)

Applovin ↗

investigation launchedSecurities and Exchange Commission

Litigation

7 tracked suits

Company
Shareholders of AppLovin Corporation v applovin

misleading financial statements and fraudulent advertising practicesClass Action · Ongoing

Company
AppLovin Corporation shareholders v applovin

Securities fraudClass Action · Ongoing

Earnings pulse

Reported company results in the recorded window.

10companies
104period observations
14.7%median reported growth

Median across 85 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Twilio→zipwhipCompleted2026-04-14$850.0M
Na→Flowtown ↗Completed2026-04-14$4.5M
Sandgarden→Layer ↗Announced2026-04-06Not stated in snapshot
onemagnify→Optimal ↗Announced2026-03-23Not stated in snapshot
onemagnify→Emodo ↗Announced2026-03-23Not stated in snapshot
fortuna entertainment group→Lob ↗Announced2026-03-20Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

3,525 postings in the preceding 12 months. The full 4,947-posting snapshot covers 247 employers.

Expand panel +

Most advertised job titles

Customer Success Manager39
Chief Of Staff36
Sales Development Representative29
Product Manager28
Account Executive26
Enterprise Account Executive23
0 internship postings

211 tracked postings mention remote work.

The seniority mix

1,916 postings specify a level.

unspecified
3,031
manager
1,106
senior
536
lead
198
intern
47
entry
29

Skills employers mention

Top skills across 4,947 tracked postings in the available jobs snapshot.

Python
166
Typescript
143
Aws
122
React
120
Ai
89
Sql
83
Docker
65
Javascript
64
Apis
53
Postgres
50
ADVERTISED PAY$123.5K/ year

Median across 393 postings with pay data, expressed in USD.

Salary by seniority

manager$125.0K/ year96 postings
senior$131.6K/ year35 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

1,248 founders and chief executives across 818 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

319 profiles with education records.

Stanford University
55
University of California (Berkeley)
41
Harvard University
34
Massachusetts Institute of Technology
21
Harvard Business School
20
Cornell University
15
Carnegie Mellon University
14
University of Pennsylvania
11

Prior employers

130 profiles with prior-work records.

Google
40
Microsoft
22
Facebook
21
Salesforce
11
Amazon
10
Apple
10
McKinsey
7
Uber
6

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

19,065 articles in the measured 12-month window.

Expand panel +
19,065articles in the measured year
4,207articles in 2026Q1
50.6%positive tone in the latest complete year

News volume trends

AdTech coverage tagged San Francisco · articles per complete quarter

02,2134,4266,6398,8522021Q2: 3,8622021Q22021Q3: 5,6772021Q4: 3,5682022Q1: 4,4272022Q2: 4,0922022Q22022Q3: 3,6552022Q4: 4,0682023Q1: 4,4852023Q2: 4,7472023Q22023Q3: 3,9482023Q4: 6,0362024Q1: 5,0052024Q2: 4,4922024Q22024Q3: 4,9662024Q4: 4,2232025Q1: 7,6972025Q2: 4,8392025Q22025Q3: 5,8182025Q4: 4,3152026Q1: 4,2072026Q1
View quarterly article counts
QuarterArticles
2021Q23,862
2021Q35,677
2021Q43,568
2022Q14,427
2022Q24,092
2022Q33,655
2022Q44,068
2023Q14,485
2023Q24,747
2023Q33,948
2023Q46,036
2024Q15,005
2024Q24,492
2024Q34,966
2024Q44,223
2025Q17,697
2025Q24,839
2025Q35,818
2025Q44,315
2026Q14,207

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
9,527 positive · 150 neutral · 5,638 negative
2022
9,742 positive · 194 neutral · 6,282 negative
2023
10,053 positive · 220 neutral · 8,914 negative
2024
10,430 positive · 207 neutral · 8,014 negative
2025
11,459 positive · 211 neutral · 10,960 negative

Leading coverage topics

AdTech coverage tagged San Francisco · ranked by full-period article count.

Administrative And Political Subdivisions4,358,400 articles in the full recorded period
1,002,951 recent · 834,805 prior
Geopolitical Disputes And Contested Areas320,844 articles in the full recorded period
114,290 recent · 85,272 prior
International And Transnational Geographic Entities320,678 articles in the full recorded period
114,212 recent · 85,228 prior
International Political Relations208,151 articles in the full recorded period
62,976 recent · 46,967 prior
Security And Defense Policies145,113 articles in the full recorded period
48,716 recent · 30,462 prior
International Relations And Diplomacy95,946 articles in the full recorded period
26,687 recent · 21,949 prior
Geographic Naming Conventions And Etymology82,164 articles in the full recorded period
45,397 recent · 8,213 prior
Trade Policies And Agreements73,541 articles in the full recorded period
29,594 recent · 27,346 prior
Human Rights Advocacy Reports69,954 articles in the full recorded period
20,732 recent · 20,164 prior
Political Asylum And Refugee Policies56,591 articles in the full recorded period
17,787 recent · 17,275 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
stock performance8,6195,89146%
foreign policy analysis7,3644,92550%
multilateral diplomacy7,3324,62559%
national security strategy7,2093,169127%
bilateral trade5,8734,19140%
diplomatic engagements5,6633,62556%
countries4,2041,897122%
stock price3,4862,47341%
investment deal3,0841,365126%
aerial bombardments2,8701,71767%
olympic team selections1,3842,791-50%
olympic trials1,0632,304-54%
ceasefire violations1,0082,054-51%
summer olympics athletics2001,533-87%
electioneering tactics5501,451-62%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

1,525,314 classified articles

territories, disputed islands, tariff negotiations

41.6% critical · 18.8% positive
Rising

Funding Momentum

236,698 classified articles

investment deal, inflation reports fx, currency intervention policies

46.0% critical · 39.4% positive
Rising

Growth

359,715 classified articles

earnings report, quarterly results, quarterly financials

35.9% critical · 44.0% positive

AdTech coverage tagged San Francisco. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in San Francisco: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put San Francisco in context

All landscapes ↗

Company ecosystem snapshot: 5 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon