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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE TORONTO EDITION 2026

Toronto’s
adtech industry,
in focus.

The companies, capital and talent shaping adtech in Toronto. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for AdTech Industry Landscape of Toronto
CA
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

AdTech illustration
Companies tracked 616AdTech ecosystem in Toronto Disclosed funding $1.39B76 companies · all recorded rounds Companies hiring 32With open roles at the snapshot Tracked open roles 860 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Toronto’s adtech leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
AdTech company highlights in Toronto, snapshot 1 September 2026
Company
StackAdaptstackadapt.com$536.9M10 roles993Financial figure available in RadarView in Radar
Alidaalida.com$162.5M—60—
Shoplazzashoplazza.com$160M—300—
Influitiveinfluitive.com$59.93M—130—
ODAIAodaia.ai$44.48M5 roles3—
Integrateintegrate.ai$39.62M—36—
PartnerStackpartnerstack.com$38.25M—275—
Uberflipuberflip.com$35.1M———
Maropostmaropost.com—8 roles51—
illuminillumin.com—8 roles142—
AgencyAnalyticsagencyanalytics.app—6 roles——
Cityliticscitylitics.com—6 roles40—
Native Touchnativetouch.com—5 roles——
Tradergo.trader.ca—4 roles999—
BrandPilot AIbrandpilot.ai————
Chatbasechatbase.co————
CrowdRiffcrowdriff.com——104—
Ecomtentecomtent.ai————
Formatformat.com——3—
Lookalooka.com——27—
Moonridermoonrider.com————
PathFactorypathfactory.com——114—
Polarpolar.me——46—
Viafouraviafoura.com——62—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

AdTech industry KPIs in Toronto

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation5.2%

32 of 616 tracked companies have open roles.

Funding participation14.9%

92 of 616 tracked companies have a recorded round.

Top 3 funding share61.8%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.45M

Midpoint of 118 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 61.8% of disclosed capital, while 85.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Toronto adtech has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Toronto adtech
$0$152.81M$305.62M$458.42M$611.23M2016: $51.2M20162017: $31.43M20172018: $95.77M20182019: $25.01M20192020: $49.59M20202021: $96.85M20212022: $536.17M20222023: $28.42M20232024: $26.2M20242025: $242.51M2025
View the numbers
Annual adtech funding and company formation in Toronto
YearFunding (USD)FoundedRaising
2016$51.2M3717
2017$31.43M278
2018$95.77M3413
2019$25.01M479
2020$49.59M4112
2021$96.85M3110
2022$536.17M2811
2023$28.42M423
2024$26.2M195
2025$242.51M86
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • StackAdapt38.6%
  • Alida11.7%
  • Shoplazza11.5%
  • Other companies38.2%

Funding by stage

140 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel60 42.9%
Series A–B32 22.9%
Series C+ / PE6 4.3%
Grants, debt & other42 30.0%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B05/2023
ODAIAodaia.ai$25.09M

Backed by Threshold and Monograph and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

The measured Canada identity-to-filing probe did not produce a qualifying designated legal or national-ID join: world_filings_distributed exposes no reviewed Canadian national-ID key; none of the designated Canadian identities carried a CIK.; The measured Canada identity-to-filing probe did not produce a qualifying designated legal or national-ID join: world_filings_distributed exposes no reviewed Canadian national-ID key; none of the designated Canadian identities carried a CIK.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Toronto companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

13 of the 616 companies on this page carry a measured traffic record (2.1%); these are the largest of those, by monthly visits. The median among them is 439,183 visits.

CompanyMonthly visitsAuthorityMobile
StackAdaptstackadapt.com4,762,0304494.2%
Tellwuttellwut.com1,815,2243294.5%
Lookalooka.com995,4345736.7%
Chatbasechatbase.co753,4644459.5%
Wizawiza.co514,7844023.8%
SiteScoutsitescout.com499,9961696.7%
AskingCanadiansaskingcanadians.com439,1832783.4%
Peekagepeekage.com225,5562598.5%
Social Tradiasocialtradia.com124,9863956.8%
Picreelpicreel.com84,4542598.2%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

34 of these companies (5.5%) publish at least one Android app — 44 apps in all, carrying 470.7K installs between them.

AppInstallsRatingStore category
Peekage | Product Testing AppPeekage248.2K4.5Shopping
AdvocateHubInfluitive58K3.3Business
PlatterHubPlatter43.2K3.1Productivity
Survtapp Offline Survey AppSurvtapp27.8K3.4Business
Social ScavengerSocial Scavenger17K3.2Productivity
C8KEC8KE10.8K3.1Social
Fedica: Social Media GrowthFedica10.2K3.6Social
PostBeyondPostBeyond6.9K—Social
Record & Transcribe: Speak AISpeakai6.5K—Productivity
WingmateWingmate5.9K3.1Business

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q4–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech31459.4KPeekage | Product Testing App 248.2K
Customer Success Management4280.8KSurvtapp Offline Survey App 27.8K
Product Management Tools2252.9KLightster 4.6K
Loyalty Software465.9KAdvocateHub 58K
Events Tech317KSocial Scavenger 17K
E-Commerce Enablers315.1KC8KE 10.8K
Adtech37.7KARway 4.6K
Artificial Intelligence26.6KRecord & Transcribe: Speak AI 6.5K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 12022Q4: 02022Q42023Q3: 42023Q3: 12023Q32023Q4: 12023Q4: 12023Q42024Q1: 12024Q1: 12024Q12024Q2: 22024Q2: 02024Q22024Q3: 22024Q3: 22024Q32024Q4: 22024Q4: 12024Q42025Q1: 22025Q1: 22025Q12025Q2: 22025Q2: 32025Q22025Q3: 12025Q3: 22025Q32025Q4: 42025Q4: 62025Q42026Q1: 12026Q1: 72026Q1

Darker bars are new releases, lighter bars apps updated. 39 of 44 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Toronto adtech market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech484
Enterprise software387
Saas324
Lead management37
Consumer digital37
Lead generation30
Conversion rate optimization28
Market research tools25
Commerce enablers23
Artificial intelligence20
Marketplaces19
Native ai in marketing19

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

484companies
6.0%have hiring activity

29 companies hiring · $1.37B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription451
Advertising222
E-commerce - service144
Commission on transaction79
Affiliate marketing40
Fee-for-service19
E-commerce - product10
Sponsorship10
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionspartnerstack.com ↗

Canadian-founded, San Francisco-based AppDirect has acquired Toronto’s PartnerStack, which provides partner relationship management (PRM) software.

Mergers & acquisitionsclearpier.com ↗

ClearPier, a leading Canadian adtech company, is acquiring UAE-based Media Quest Group (MQuest) for $35 million.

Funding roundsmoonrider.com ↗

Electric-tractor manufacturer Moonrider has secured $6 Mn in a Series A round led by pi Ventures, with participation from Singularity AMC.

Mergers & acquisitionsaipartnershipscorp.com ↗

Railtown AI Technologies Inc. (CSE: RAIL) (OTCQB: RLAIF) ('Railtown' or the 'Company') is pleased to announce that it intends to complete its previously announced proposed amalgamation transaction with AI Partnerships Corp. ('AIP') on November 14, 2025.

Mergers & acquisitionsgetstencil.com ↗

Creative agency Stencil has acquired Nottingham-based marketing firm The Dairy, adding new client accounts and expanding its service offering.

Mergers & acquisitionstopscms.com ↗

sold Tops to Morgan Stanley Private Equity in 2007 for $310 million

Funding roundspolar.me ↗

Polar, a Stockholm, Sweden-based open-source billing platform for AI-native SaaS and digital product businesses, has raised $10 million in seed funding.

Mergers & acquisitionsallsight.com ↗

During Permira’s 10-year investment in Informatica, the company closed five add-on deals: Privitar in 2023, Greenbay Technologies in 2020, Compact Solutions in 2020, Allsight in 2019 and Diaku in 2017.

Funding roundscoldstart.ca ↗

Content generation, artificial intelligence Funding and valuation: $160,000 raised at a $15,000,000 valuation, according to the founders

Funding roundsstackadapt.com ↗

Canada – StackAdapt has secured a $235m growth capital investment led by Teachers’ Venture Growth (TVG), the late-stage venture and growth arm of Ontario Teachers’ Pension Plan, with participation from Intrepid Growth Partners and four other investors.

Full recorded event mix

Top 10 categories among 136 recorded events in the 24-month window.

Leadership moves
29
Funding rounds
21
Earnings
20
New products
15
Board Updates
13
Mergers & acquisitions
13
Capital infusions
7
Company announcements
7
Regulatory
4
Contracts
3
5 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

1 companies with recorded IPO activity

IPO · CSE1 reports

Leadership moves

13 tracked people moves

John Beresford

Departure Advisory Board Member

Seif Khemaissia

Appointment Chief Growth Officer

illumin ↗
Michael Amaro

Appointment Interim Chief Financial Officer

illumin ↗
Elliot Muchnik

Resignation Previously Chief Financial Officer

Maropost ↗
Michael Litt

Appointment Advisory Board Member

Maropost ↗
Marcelo Cortes

Appointment Advisory Board Member

Maropost ↗
Loren Padelford

Appointment Advisory Board Member

ODAIA ↗
Jacqueline Markle

Appointment Vice President of Pharma Technical Strategy

Product launches

Products, platforms and features in the recorded window

Maropost ↗
Maropost Partner Portal

Platform

SearchIQ™

AI Search Intelligence

StackAdapt ↗
NPI Targeting and Measurement capabilities

Targeting & Measurement

Shoplazza ↗
Fulfillment by Shoplazza (FBS)

Service

StackAdapt ↗
in-platform National Provider Identifier (NPI) Targeting and Measurement

Advertising technology

YANGAROO ↗
Canadian Pre-Clearance services

Broadcast pre‑clearance services

Contract wins

2 recorded customer wins

Customer: Top US streaming platformDigital Advertising

Polar ↗

Customer: crusoeInfrastructure

Regulatory events

4 recorded events

illumin ↗

approved for NCIBToronto Stock Exchange

illumin ↗

approved for renewalToronto Stock Exchange

BlueRush ↗

Cease Trade Order issuedOntario Securities Commission

BlueRush ↗

trading haltedCanadian Investment Regulatory Organization (CIRO)

Earnings pulse

Reported company results in the recorded window.

3companies
26period observations
11.0%median reported growth

Median across 17 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
appdirect→PartnerStack ↗Announced2026-04-20Not stated in snapshot
ClearPier→mquestAnnounced2026-02-04$35.0M
Railtown AI Technologies→AI Partnerships Corporation ↗Completed2025-11-26Not stated in snapshot
GetStencil→the dairyAnnounced2025-09-24Not stated in snapshot
ahold→TOPS ↗Completed2025-08-06Not stated in snapshot
Morgan Stanley Private Equity→TOPS ↗Completed2025-08-06$310.0M

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

206 postings in the preceding 12 months. The full 429-posting snapshot covers 42 employers.

Expand panel +

Most advertised job titles

Database Administrator12
Business Development Representative10
Senior Product Designer8
Product Designer7
Data Scientist6
Front End Engineer Tech Lead5
1 internship postings

15 tracked postings mention remote work.

The seniority mix

207 postings specify a level.

unspecified
222
manager
107
senior
61
lead
35
entry
4

Skills employers mention

Top skills across 429 tracked postings in the available jobs snapshot.

Data Analysis
4
Embedded Intelligence
2
Recruiter
2
Live Deal Support
2
Aws
2
Node.Js
2
Performance Diagnostics
2
Prospecting
2
Automation
2
Call Shadowing
2
ADVERTISED PAY$73.0K/ year

Median across 45 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

303 founders and chief executives across 242 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

63 profiles with education records.

University of Toronto
25
University of Waterloo
13
Queen's University
6
Harvard Business School
3
Harvard University
3
McMaster University
2
York University
2
IIT Madras
2

Prior employers

11 profiles with prior-work records.

Google
3
McKinsey
2
Amazon
2
Facebook
1
Boston Consulting Group
1
Apple
1
Microsoft
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

55,246 articles in the measured 12-month window.

Expand panel +
55,246articles in the measured year
13,649articles in 2026Q1
68.2%positive tone in the latest complete year

News volume trends

AdTech coverage tagged Toronto · articles per complete quarter

06,78013,56020,34027,1202021Q2: 15,3732021Q22021Q3: 14,8482021Q4: 11,6302022Q1: 15,6132022Q2: 15,5182022Q22022Q3: 14,6682022Q4: 16,0312023Q1: 14,5152023Q2: 16,0782023Q22023Q3: 15,8902023Q4: 15,2032024Q1: 18,5002024Q2: 19,4862024Q22024Q3: 17,7692024Q4: 20,0672025Q1: 23,5832025Q2: 16,2312025Q22025Q3: 19,6472025Q4: 11,0562026Q1: 13,6492026Q1
View quarterly article counts
QuarterArticles
2021Q215,373
2021Q314,848
2021Q411,630
2022Q115,613
2022Q215,518
2022Q314,668
2022Q416,031
2023Q114,515
2023Q216,078
2023Q315,890
2023Q415,203
2024Q118,500
2024Q219,486
2024Q317,769
2024Q420,067
2025Q123,583
2025Q216,231
2025Q319,647
2025Q411,056
2026Q113,649

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
32,921 positive · 658 neutral · 11,559 negative
2022
42,237 positive · 1,258 neutral · 18,173 negative
2023
42,251 positive · 979 neutral · 18,285 negative
2024
52,085 positive · 1,153 neutral · 22,362 negative
2025
47,980 positive · 1,226 neutral · 21,158 negative

Leading coverage topics

AdTech coverage tagged Toronto · ranked by full-period article count.

Administrative And Political Subdivisions4,148,450 articles in the full recorded period
899,080 recent · 769,874 prior
Geographic Naming Conventions And Etymology80,804 articles in the full recorded period
44,908 recent · 8,623 prior
International Sports Competitions38,992 articles in the full recorded period
9,856 recent · 9,690 prior
Trade Policies And Agreements34,249 articles in the full recorded period
10,465 recent · 20,098 prior
International Political Relations28,842 articles in the full recorded period
9,173 recent · 7,809 prior
Olympic Games Coverage22,755 articles in the full recorded period
5,672 recent · 5,842 prior
Sports Broadcast Rights Updates16,788 articles in the full recorded period
2,061 recent · 3,246 prior
Security And Defense Policies16,672 articles in the full recorded period
4,735 recent · 4,222 prior
Hockey Fan Culture And Traditions15,931 articles in the full recorded period
1,105 recent · 3,149 prior
Sports Governance And Policy Changes15,836 articles in the full recorded period
2,899 recent · 3,093 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Canada comparison coverage

KeywordRecentPriorChange
multilateral diplomacy1,06672248%
angel investors1,033385168%
ice sports872227284%
international cups81457043%
wto rulings75639392%
investment deal74943672%
share price62643145%
national security strategy62438662%
public offering59641045%
international cooperation57138648%
tariff negotiations6,29415,280-59%
free trade deals3,1296,376-51%
trade dispute mechanisms2,9284,661-37%
bilateral trade1,9173,504-45%
preferential tariff1,2843,313-61%

Event and signal lenses

Canada comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

523,791 classified articles

tariff negotiations, free trade deals, trade dispute mechanisms

37.1% critical · 34.9% positive
Rising

Funding Momentum

142,104 classified articles

angel investors, investment deal, trade deficits fx

28.5% critical · 42.6% positive
Rising

Growth

213,370 classified articles

earnings report, league expansion news, quarterly financials

26.9% critical · 46.7% positive

AdTech coverage tagged Toronto. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

AdTech in Toronto: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Toronto in context

All landscapes ↗

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon