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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE THE UNITED STATES EDITION 2026

the United States’s
consumer goods industry,
in focus.

The companies, capital and talent shaping consumer goods in the United States. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Consumer Goods Industry Landscape of the United States
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Consumer Goods illustration
Companies tracked 44,622Consumer Goods ecosystem in the United States Disclosed funding $87.24B2,748 companies · all recorded rounds Companies hiring 2,568With open roles at the snapshot Tracked open roles 8,12251 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore the United States’s consumer goods leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Consumer Goods company highlights in the United States, snapshot 6 August 2026
Company
Juul Labsjuullabs.com$16.35B———
Mohawk Industriesmohawkind.com$4.4B—40,900$10.79BFYFY2025 filing
JBS Foodsjbsfoodsgroup.com$4.11B—66,000—
Magnum Ice Creammagnumicecream.com$3.46B———
Monster Beverage Corporationmonsterbevcorp.com$2.15B—6,003$8.29BFYFY2025 filing
Impossible Foodsimpossiblefoods.com$2.01B—800—
Mondelez Internationalmondelezinternational.com$1.51B13 roles6$38.54BFYFY2025 filing
Tyson Foodstysonfoods.com$1.45B—383—
Kenvuekenvue.com—13 roles22,000—
Kontoor Brandskontoorbrands.com—13 roles13,700—
Lenovolenovo.com—13 roles54,000—
Levi Strausslevistrauss.com—13 roles18,000—
PepsiCopepsico.com—13 roles318,000$93.92BFYFY2025 filing
BootBarnbootbarn.com—12 roles8,800—
Schreiber Foodsschreiberfoods.com—12 roles4,389—
ADMadm.com——750—
Coca-Colacoca-cola.com——7,730—
Colgate Palmolivecolgatepalmolive.com——1,189Financial figure available in RadarView in Radar
General Millsgeneralmills.com——34,000$19.49BFYFY2025 filing
HPhp.com——58,000$55.3BFYFY2025 filing
Honeywellhoneywell.com——98,760—
Johnson & Johnsonjnj.com——131,900Financial figure available in RadarView in Radar
Mideamidea.com——135,000—
Nikenike.com——83,700$46.31BFYFY2025 filing
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Consumer Goods industry KPIs in the United States

A few useful ratios bring the size of this ecosystem into perspective.

6 August 2026
Hiring participation5.8%

2,568 of 44,622 tracked companies have open roles.

Funding participation7.3%

3,263 of 44,622 tracked companies have a recorded round.

Top 3 funding share28.5%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$1.88M

Midpoint of 4,202 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 28.5% of disclosed capital, while 92.7% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How the United States consumer goods has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

the United States consumer goods
$0$5.96B$11.92B$17.87B$23.83B2016: $4.59B20162017: $2.04B20172018: $20.9B20182019: $7.12B20192020: $5.83B20202021: $5.88B20212022: $8.29B20222023: $3.96B20232024: $3.43B20242025: $7.2B2025
View the numbers
Annual consumer goods funding and company formation in the United States
YearFunding (USD)FoundedRaising
2016$4.59B1559327
2017$2.04B1505359
2018$20.9B1444387
2019$7.12B1373417
2020$5.83B1415384
2021$5.88B1136417
2022$8.29B810477
2023$3.96B633365
2024$3.43B317298
2025$7.2B84236
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Juul Labs18.7%
  • Mohawk Industries5.0%
  • JBS Foods4.7%
  • Other companies71.5%

Funding by stage

5,092 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel2146 42.1%
Series A–B1610 31.6%
Series C+ / PE303 6.0%
Grants, debt & other1033 20.3%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series C05/2026
waterdrop $117.09M

Backed by Atlantic Grupa and Aspeya and others.

Series B05/2026
Brami $33M

Backed by VMG Partners and Lamolisana and others.

Series B05/2026
Xbotgo $14.73M

Backed by Zero One Ventures and Segway-Ninebot and others.

Series A05/2026
MOSH $13M

Backed by Main Street Advisors and Great Circle Ventures and others.

Seed05/2026
B-SIDES $500K

Backed by Cap Ventures 8182.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 108 reporting entities from 214 eligible matches.

Revenue in covered accounts$736,164.6m

Sum of reporting-entity revenue; not the United States market sales.

Net profit / loss$64,119.8m

Combined result for the same cohort.

Aggregate net margin+8.7%

Combined net income ÷ combined revenue.

Median company revenue$1,257.4m

The middle covered reporting entity.

Profitable entities+57.4%

62 of 108 covered entities.

Top-five concentration+46.8%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 108 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

108 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
THE UNITED STATES · INDUSTRY COHORTS

How does consumer goods compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the the United States companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

1,073 of the 44,623 companies on this page carry a measured traffic record (2.4%); these are the largest of those, by monthly visits. The median among them is 242,391 visits.

CompanyMonthly visitsAuthorityMobile
Xboxxbox.com148,869,0909260.4%
HPhp.com56,826,5149059.3%
Lenovolenovo.com50,552,0758959.4%
Gapgap.com49,708,5438278.8%
Sephorasephora.com34,793,7088174.3%
LGlg.com34,496,9078476.6%
Coca-Colacoca-cola.com33,519,6927585.5%
Dick\'s Sporting Goodsdickssportinggoods.com32,157,9848473.5%
Coachcoach.com30,352,8237985%
Michaelsmichaels.com29,613,3058282.5%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

1,067 of these companies (2.4%) publish at least one Android app — 1,755 apps in all, carrying 13.1B installs between them.

AppInstallsRatingStore category
Device HelpMotorola Mobility1.3B4Tools
Motorola NotificationsMotorola Mobility1.2B4.1Productivity
Moto WidgetMotorola Mobility1.1B4.5Tools
HP Print Service PluginHP1B4.1Productivity
Moto FeedbackMotorola Mobility898.7M4Tools
Moto ActionsMotorola Mobility881M4Personalization
MotoMotorola Mobility826.4M4Personalization
FM RadioMotorola Mobility814.8M3.9Music & Audio
Moto GametimeMotorola Mobility504.8M4.2Tools
Moto Interactive WallpaperMotorola Mobility503.8M3.8Personalization

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Mobiles & Accessories14911.2BDevice Help 1.3B
Computers & Accessories781.2BHP Print Service Plugin 1B
Apparel Brands143298.6MNike: Shoes, Apparel & Stories 107.9M
Sportswear30240.9MNike Run Club - Running Coach 56.2M
Footwear Brands26216.7MNike Training Club 28.3M
Gaming Hardware20180.6MXBOX 147.1M
Tv & Audiovisual Products110145.2MJBL Portable 34.2M
Diversified Consumer Electronics Brands11951.1MCASIO WATCHES 2.5M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 382023Q2: 182023Q22023Q3: 442023Q3: 312023Q32023Q4: 392023Q4: 382023Q42024Q1: 362024Q1: 212024Q12024Q2: 482024Q2: 182024Q22024Q3: 492024Q3: 442024Q32024Q4: 452024Q4: 572024Q42025Q1: 492025Q1: 562025Q12025Q2: 532025Q2: 572025Q22025Q3: 432025Q3: 1722025Q32025Q4: 492025Q4: 2022025Q42026Q1: 482026Q1: 2582026Q1

Darker bars are new releases, lighter bars apps updated. 1,656 of 1,755 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The the United States consumer goods market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Internet first brands3,915
Consumer digital2,677
B2c e-commerce2,303
B2c fashion e-commerce804
Internet first fashion brands773
Internet first apparel brands603
Beauty e-commerce602
Internet first beauty brands560
Enterprise tech513
Inc 5000450
Nutritional formula427
Plant based foods338

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Internet first brands

The largest measured segment in this report snapshot.

3915companies
8.0%have hiring activity

313 companies hiring · $11.82B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product37,603
Physical commerce14,608
Advertising2,033
Commission on transaction1,351
Fee-for-service1,185
E-commerce - service1,156
Subscription726
Sponsorship559
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsdalcononwovens.com ↗

Arvind Limited's technical fabrics arm, Arvind Advanced Materials, is in active discussions to acquire a majority stake in Dalco Nonwovens.

Mergers & acquisitionscarlylesofa.com ↗

Business Wire IndiaGlobal investment firm Carlyle (NASDAQ: CG) today announced it has acquired a majority stake in Knack RCM (“Knack”) and EqualizeRCM (“Equalize”), two leading U.S. healthcare revenue cycle management (“RCM”) providers, to create an AI-native, global, multi-specialty RCM platform.

Mergers & acquisitionscarpetlandusaal.com ↗

Thornton Flooring & Design Center announced it has acquired all nine Carpetland USA locations across two Midwestern states.

Funding roundseatbanza.com ↗

Banza Raises $1 Mn in Pre-Seed Round AI-driven data-sharing startup Banza has raised $1 million in a pre-seed round led by Campus Fund, with participation from Avalanche and angel investors.

Mergers & acquisitionskeurigdrpepper.com ↗

Farr referenced completed work on Keurig Dr Pepper’s $23 billion acquisition of JDE Peet’s and a planned subsequent separation into two independent companies.

Mergers & acquisitionsknowles.com ↗

Choreo LLC grew its position in Knowles by 5.3% in the fourth quarter.

Mergers & acquisitionsrogerwoodfoods.com ↗

Mexican food processor Sigma Foods S.A.B. de C.V. has acquired Savannah, Ga.-based Roger Wood Foods LLC, according to a release from Sigma.

Mergers & acquisitionsapple.com ↗

Apple bought the rights to Apple TV’s Severance.

Mergers & acquisitionsmaisonluxeny.com ↗

Maison Luxe, Inc. (OTC: MASN), a luxury retail company specializing in fine timepieces and jewelry, announced today that it has executed a term sheet with a private company (the 'Target') as part of its ongoing strategic acquisition initiative.

Mergers & acquisitionsjudithripka.com ↗

Xcel Brands, the media and consumer products company, sold the Judith Ripka jewelry brand to Fuzion Creations, a large wholesale manufacturer of fine jewelry. The transaction was valued at approximately $3 million, according to Xcel.

Full recorded event mix

Top 10 categories among 21,139 recorded events in the 24-month window.

Earnings
5,385
Leadership moves
4,543
Company announcements
3,674
Mergers & acquisitions
2,109
New products
965
Asset acquisitions
961
Contracts
731
Lawsuit
707
Funding rounds
396
Job creation
386
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

94 tracked people moves

Apple ↗
Tim Cook

Resignation Previously Chief Executive Officer

HP ↗
John Koller

Appointment Chief Marketing and Corporate Affairs Officer

Apple ↗
John Ternus

Appointment Chief Executive Officer

LG ↗
Lyu Jae-cheol

Appointment Chief Executive Officer

Carter\'s ↗
Sharon Price John

Appointment Chief Executive Officer and President

Carter\'s ↗
Gretchen W. Schar

Appointment Non-Executive Chair of the Board of Directors

Carter\'s ↗
William J. Montgoris

Departure Previously Non-Executive Chair of the Board

LYCRA ↗
Alistair Williamson

Appointment Vice President of Product Sustainability

Product launches

Products, platforms and features in the recorded window

Apple ↗
A20 / A20 Pro processors

System-on-Chip (SoC)

Oreo Cookie ↗
Firecracker Pop Cookie

Snack cookie

Cheerios Birthday Cake Flavored Cereal

Breakfast cereal

HP ↗
FS70

Large-format scalable platform

PepsiCo ↗
American Dew

Soft drink

America250 collectible mini-cans

Mini-cans

HP ↗
R530

Large-format print platform

PepsiCo ↗
Quaker Protein offerings

Snack

Contract wins

255 recorded customer wins

Honeywell ↗

Customer: Dangote Petroleum Refinery and Petrochemicals FZE (Dangote)Petrochemical Refining

Honeywell ↗

Customer: Lantern LNG Holding Company, LLCGas & LNG

Nike ↗

Customer: BeşiktaşSports

Customer: marriott internationalHospitality

Hitachi ↗

Customer: elgi equipments

PepsiCo ↗

Customer: marriott international

Regulatory events

90 recorded events

Apple ↗

found abuseCompetition Commission of India

Apple ↗

demanded release of financial informationCompetition Commission of India

Honeywell ↗

subject to regulatory approvals

Apple ↗

Apple failed to submit financial dataCompetition Commission of India (CCI)

Litigation

34 tracked suits

Company
dennis, leslie, tyler, Noelle Hansen, bradley, Jordan Nelson v UBS Financial Services Inc.

arbitration award appealCivil · Verdict

Company
levi strauss v amazon

price parity antitrust violationAntitrust · Ongoing

Earnings pulse

Reported company results in the recorded window.

364companies
6,582period observations
3.3%median reported growth

Median across 5,265 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
IF&P Foods LLC→Cibus Fresh ↗Completed2026-07-31Not stated in snapshot
JAB Holding Co.→Panera Bread ↗Announced2026-07-26$7.0B
china pharmahub→World Wide Relics ↗Announced2026-07-01Not stated in snapshot
renewable energy group→Tyson Foods ↗Completed2026-06-09$16.5M
Dr Reddy’s→Teva ↗Announced2026-06-08$350.0M
shuanghui international holdings→Smithfield Foods ↗Pending2026-05-29$4.7B

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

98,328 postings in the preceding 12 months. The full 149,592-posting snapshot covers 2,837 employers.

Expand panel +

Most advertised job titles

Sales Associate2,075
Assistant Manager2,020
Customer Service Associate943
Online Order Filling Team Associate925
Delivery Driver925
Computer Repair Technician917
10 internship postings

1,390 tracked postings mention remote work.

The seniority mix

39,706 postings specify a level.

unspecified
109,886
manager
23,048
senior
7,727
lead
4,324
entry
2,868
intern
1,739

Skills employers mention

Top skills across 149,592 tracked postings in the available jobs snapshot.

Excel
1,625
Registers
1,243
Ipad
1,234
Word
743
Python
616
Microsoft Office
595
Powerpoint
555
Sql
487
Outlook
398
Inventory Management
378
ADVERTISED PAY$52.7K/ year

Median across 11,457 postings with pay data, expressed in USD.

Salary by seniority

manager$90.0K/ year2,278 postings
senior$120.0K/ year734 postings
lead$43.7K/ year447 postings
entry$41.6K/ year311 postings
intern$55.1K/ year95 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

12,990 founders and chief executives across 10,621 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

776 profiles with education records.

Harvard University
99
Stanford University
85
Harvard Business School
78
University of Pennsylvania
69
Columbia University
60
Cornell University
50
Massachusetts Institute of Technology
50
University of California (Berkeley)
47

Prior employers

135 profiles with prior-work records.

Goldman Sachs
22
Google
18
Morgan Stanley
17
Bain
17
McKinsey
17
Microsoft
11
Boston Consulting Group
11
Amazon
9

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

3,840,076 articles in the measured 12-month window.

Expand panel +
3,840,076articles in the measured year
701,838articles in 2026Q1
38.1%positive tone in the latest complete year

News volume trends

Consumer Goods coverage across United States · articles per complete quarter

0507,2481,014,4951,521,7432,028,9912021Q2: 723,0052021Q22021Q3: 761,2172021Q4: 712,2552022Q1: 776,6432022Q2: 768,7122022Q22022Q3: 780,6622022Q4: 859,7042023Q1: 904,5482023Q2: 909,0652023Q22023Q3: 829,3922023Q4: 809,1662024Q1: 874,9802024Q2: 833,0922024Q22024Q3: 857,3762024Q4: 915,7382025Q1: 1,303,2302025Q2: 875,1822025Q22025Q3: 1,764,3402025Q4: 582,3772026Q1: 701,8382026Q1
View quarterly article counts
QuarterArticles
2021Q2723,005
2021Q3761,217
2021Q4712,255
2022Q1776,643
2022Q2768,712
2022Q3780,662
2022Q4859,704
2023Q1904,548
2023Q2909,065
2023Q3829,392
2023Q4809,166
2024Q1874,980
2024Q2833,092
2024Q3857,376
2024Q4915,738
2025Q11,303,230
2025Q2875,182
2025Q31,764,340
2025Q4582,377
2026Q1701,838

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
907,466 positive · 1,028,886 neutral · 623,487 negative
2022
1,113,865 positive · 1,293,063 neutral · 774,792 negative
2023
1,295,992 positive · 1,328,701 neutral · 823,010 negative
2024
1,522,638 positive · 1,042,925 neutral · 910,835 negative
2025
1,720,191 positive · 1,459,293 neutral · 1,339,480 negative

Leading coverage topics

Consumer Goods coverage across United States · ranked by full-period article count.

Administrative And Political Subdivisions4,359,401 articles in the full recorded period
1,002,951 recent · 834,807 prior
Geopolitical Disputes And Contested Areas320,939 articles in the full recorded period
114,296 recent · 85,304 prior
International And Transnational Geographic Entities320,750 articles in the full recorded period
114,214 recent · 85,248 prior
International Political Relations217,775 articles in the full recorded period
67,948 recent · 48,674 prior
Professional League Updates180,952 articles in the full recorded period
46,868 recent · 42,638 prior
Security And Defense Policies158,404 articles in the full recorded period
54,730 recent · 32,971 prior
College Athletics News150,752 articles in the full recorded period
38,760 recent · 50,815 prior
Athlete Transfer Rumors126,387 articles in the full recorded period
35,789 recent · 28,979 prior
Sports Injury Reports107,186 articles in the full recorded period
30,094 recent · 23,411 prior
International Relations And Diplomacy97,856 articles in the full recorded period
28,193 recent · 22,400 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Consumer Goods coverage across United States

KeywordRecentPriorChange
national security strategy7,8293,306137%
foreign policy analysis7,6925,03153%
multilateral diplomacy7,5114,57364%
diplomatic engagements5,8533,66860%
stock price4,5813,00053%
investment deal4,3871,543184%
countries4,2041,897122%
stablecoin fx impact4,1511,331212%
oil price volatility3,7351,460156%
trade facilitation commitments3,6262,42949%
college playoffs8,43620,703-59%
ncaa updates7,14512,628-43%
nba team legends4,20012,406-66%
college football finals3,86311,438-66%
historic nba games1,73911,172-84%

Event and signal lenses

Consumer Goods coverage across United States

All complete annual cohorts shown
Rising

Regulatory Risk

2,731,504 classified articles

territories, disputed islands, tariff negotiations

38.2% critical · 25.9% positive
Rising

Funding Momentum

549,563 classified articles

investment deal, club valuation, inflation reports fx

35.6% critical · 42.8% positive
Rising

Growth

730,369 classified articles

nba expansion teams, nba team legends, league expansion news

32.4% critical · 44.2% positive

Consumer Goods coverage across United States. Topic labels describe recorded classifications and can include broad context.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — the United States

Compare demand signals in the United States’s newsflow with the consumer goods categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-07-01 to 2026-07-01Against 2024-07-01 to 2025-07-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 the United States demand signals compared with mapped consumer goods supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Housing & urban expansion ↗Demand Driver55.012.5+42.5+49.2%
Inflation & spending pressure ↗Spending Pressure55.012.5+42.5+18.9%
Consumer grievances & trust ↗Trust Friction75.037.5+37.5+92.6%
Rail & metro connectivity ↗Connectivity Build-Out35.012.5+22.5+36.8%
Layoffs & income shocks ↗Spending Pressure85.087.5-2.5+57.7%
E-commerce & quick delivery ↗Channel Shift55.068.8-13.8+67.2%
Industrial parks & warehousing ↗Investment Build-Out35.068.8-33.8+28.1%
Airports & air links ↗Connectivity Build-Out15.050.0-35.0+23.9%
Tourism footfall ↗Demand Driver55.0100.0-45.0+35.3%
Highways & expressways ↗Connectivity Build-Out45.0—No matching category—+23.5%
Congestion & traffic friction ↗Access Friction40.0—No matching category—+2.5%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. the United States is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Maryland186.9

Congestion & traffic friction · Layoffs & income shocks · Highways & expressways

Tennessee142.4

Inflation & spending pressure · Layoffs & income shocks · Congestion & traffic friction

Connecticut141.7

Congestion & traffic friction · Layoffs & income shocks · Consumer grievances & trust

Colorado126.2

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Oregon119.4

Congestion & traffic friction · Layoffs & income shocks · Inflation & spending pressure

Arizona119.0

Inflation & spending pressure · Layoffs & income shocks · Congestion & traffic friction

Nebraska117.9

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Delaware111.4

Congestion & traffic friction · Highways & expressways · Layoffs & income shocks

Arkansas111.2

Layoffs & income shocks · Congestion & traffic friction · Inflation & spending pressure

Wisconsin109.6

Congestion & traffic friction · Highways & expressways · Housing & urban expansion

Indiana105.4

Congestion & traffic friction · Layoffs & income shocks · Highways & expressways

North Carolina103.1

Congestion & traffic friction · Layoffs & income shocks · Inflation & spending pressure

Inside the leading signals

Open any signal for its quarterly history
DEMAND DRIVERHousing & urban expansion+42.5percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

5.09mentions per 10,000 articles+49.2%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,303

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

023562024Q3: 32024Q32024Q4: 32024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 52025Q42026Q1: 52026Q12026Q2: 42026Q2
View quarterly signal counts
Housing & urban expansion in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q35133.01
2024Q45573.14
2025Q17523.01
2025Q27594.76
2025Q313454.94
2025Q46815.64
2026Q17455.16
2026Q23544.6

Where this signal concentrates in the comparison geography

Wisconsin13.4 / 10,000
Nevada9.2 / 10,000
South Carolina8.5 / 10,000
SPENDING PRESSUREInflation & spending pressure+42.5percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

34.66mentions per 10,000 articles+18.9%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,303

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

0142943572024Q3: 272024Q32024Q4: 242024Q42025Q1: 212025Q12025Q2: 482025Q22025Q3: 292025Q32025Q4: 492025Q42026Q1: 302026Q12026Q2: 362026Q2
View quarterly signal counts
Inflation & spending pressure in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3466827.39
2024Q4428324.15
2025Q1536921.46
2025Q2775748.67
2025Q3807429.63
2025Q4601249.81
2026Q1442130.63
2026Q2279136.26

Where this signal concentrates in the comparison geography

Tennessee62.2 / 10,000
Arizona29.2 / 10,000
Utah24.6 / 10,000
TRUST FRICTIONConsumer grievances & trust+37.5percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

6.39mentions per 10,000 articles+92.6%share change vs prior year

Mapped consumer goods categories

  • Consumer Digital2,677

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

03710142024Q3: 42024Q32024Q4: 32024Q42025Q1: 22025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 52025Q42026Q1: 122026Q12026Q2: 62026Q2
View quarterly signal counts
Consumer grievances & trust in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q37004.11
2024Q45753.24
2025Q16742.69
2025Q25663.55
2025Q310583.88
2025Q46365.27
2026Q1174012.05
2026Q24966.44

Where this signal concentrates in the comparison geography

Connecticut15.8 / 10,000
Maryland12.9 / 10,000
Iowa10.8 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity+22.5percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

1.63mentions per 10,000 articles+36.8%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,303

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

011222024Q3: 12024Q32024Q4: 12024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 12025Q42026Q1: 12026Q12026Q2: 12026Q2
View quarterly signal counts
Rail & metro connectivity in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32211.3
2024Q41851.04
2025Q12791.11
2025Q22181.37
2025Q34911.8
2025Q41831.52
2026Q12021.4
2026Q21261.64

Where this signal concentrates in the comparison geography

Arizona3.6 / 10,000
SPENDING PRESSURELayoffs & income shocks-2.5percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

24.69mentions per 10,000 articles+57.7%share change vs prior year

Mapped consumer goods categories

  • Internet First Brands3,915

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

091827362024Q3: 152024Q32024Q4: 142024Q42025Q1: 132025Q12025Q2: 192025Q22025Q3: 242025Q32025Q4: 312025Q42026Q1: 192026Q12026Q2: 242026Q2
View quarterly signal counts
Layoffs & income shocks in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3269215.79
2024Q4265714.98
2025Q1345713.81
2025Q2305519.17
2025Q3668724.54
2025Q4376131.16
2026Q1284319.69
2026Q2188524.49

Where this signal concentrates in the comparison geography

Tennessee44.9 / 10,000
Arkansas41.1 / 10,000
Iowa26.8 / 10,000
CHANNEL SHIFTE-commerce & quick delivery-13.8percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

1.74mentions per 10,000 articles+67.2%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,303
  • B2C Fashion E-Commerce804
  • Beauty E-Commerce602

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

011232024Q3: 02024Q32024Q4: 12024Q42025Q1: 02025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 22025Q42026Q1: 12026Q12026Q2: 12026Q2
View quarterly signal counts
E-commerce & quick delivery in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31600.94
2024Q42351.33
2025Q11830.73
2025Q22121.33
2025Q34391.61
2025Q42942.44
2026Q12281.58
2026Q21111.44

Where this signal concentrates in the comparison geography

Delaware4.7 / 10,000
Arizona4.0 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-33.8percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

2.18mentions per 10,000 articles+28.1%share change vs prior year

Mapped consumer goods categories

  • B2C E-Commerce2,303
  • B2C Fashion E-Commerce804
  • Beauty E-Commerce602

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

012332024Q3: 12024Q32024Q4: 12024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 12025Q32025Q4: 22025Q42026Q1: 22026Q12026Q2: 22026Q2
View quarterly signal counts
Industrial parks & warehousing in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q32911.71
2024Q42911.64
2025Q14301.72
2025Q22781.74
2025Q34571.68
2025Q42942.44
2026Q14242.94
2026Q21662.16

Where this signal concentrates in the comparison geography

Arizona5.2 / 10,000
Indiana4.5 / 10,000
South Carolina3.8 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links-35.0percentile-point gap
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

0.86mentions per 10,000 articles+23.9%share change vs prior year

Mapped consumer goods categories

  • B2C Fashion E-Commerce804
  • Internet First Fashion Brands773
  • Internet First Apparel Brands603
  • Beauty E-Commerce602
  • Internet First Beauty Brands560

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

001112024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 12025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 02026Q12026Q2: 02026Q2
View quarterly signal counts
Airports & air links in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q31060.62
2024Q41090.61
2025Q11500.6
2025Q21621.02
2025Q32020.74
2025Q41321.09
2026Q11220.85
2026Q2740.96

Where this signal concentrates in the comparison geography

North Carolina1.5 / 10,000
DEMAND DRIVERTourism footfall-45.0percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

6.68mentions per 10,000 articles+35.3%share change vs prior year

Mapped consumer goods categories

  • Internet First Brands3,915
  • B2C Fashion E-Commerce804
  • Internet First Fashion Brands773
  • Beauty E-Commerce602
  • Internet First Beauty Brands560

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

0257102024Q3: 52024Q32024Q4: 42024Q42025Q1: 32025Q12025Q2: 62025Q22025Q3: 62025Q32025Q4: 72025Q42026Q1: 52026Q12026Q2: 82026Q2
View quarterly signal counts
Tourism footfall in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q38895.22
2024Q48844.98
2025Q19303.72
2025Q210396.52
2025Q318016.61
2025Q49347.74
2026Q17225.0
2026Q26508.44

Where this signal concentrates in the comparison geography

Oregon18.0 / 10,000
Delaware14.1 / 10,000
Kentucky14.0 / 10,000
CONNECTIVITY BUILD-OUTHighways & expressways—supply not mapped
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

6.8mentions per 10,000 articles+23.5%share change vs prior year

Mapped consumer goods categories

This signal has no matching category in the page’s consumer goods market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

024792024Q3: 62024Q32024Q4: 62024Q42025Q1: 42025Q12025Q2: 52025Q22025Q3: 72025Q32025Q4: 52025Q42026Q1: 62026Q12026Q2: 72026Q2
View quarterly signal counts
Highways & expressways in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q310876.38
2024Q410716.04
2025Q110904.36
2025Q29235.79
2025Q319857.28
2025Q46315.23
2026Q19656.68
2026Q25977.76

Where this signal concentrates in the comparison geography

Nebraska31.2 / 10,000
Delaware16.1 / 10,000
Colorado15.9 / 10,000
ACCESS FRICTIONCongestion & traffic friction—supply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

17.49mentions per 10,000 articles+2.5%share change vs prior year

Mapped consumer goods categories

This signal has no matching category in the page’s consumer goods market map, so no supply percentile or gap is assigned.

Quarterly share of the United States coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 162024Q32024Q4: 202024Q42025Q1: 142025Q12025Q2: 182025Q22025Q3: 172025Q32025Q4: 202025Q42026Q1: 122026Q12026Q2: 222026Q2
View quarterly signal counts
Congestion & traffic friction in the United States coverage
QuarterMentionsPer 10,000 articles
2024Q3279016.37
2024Q4369720.85
2025Q1356214.23
2025Q2288118.08
2025Q3470517.27
2025Q4243320.16
2026Q1186012.88
2026Q2175122.75

Where this signal concentrates in the comparison geography

Maryland117.7 / 10,000
Connecticut59.8 / 10,000
Colorado53.2 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

the United States consumer goods coverage

Expand panel +
RESEARCH CONTEXT · 2019

Uniform Pricing in U.S. Retail Chains*

The Quarterly Journal of Economics

391 citations in the snapshot

RESEARCH CONTEXT · 2018

The Unequal Gains from Product Innovations: Evidence from the U.S. Retail Sector*

The Quarterly Journal of Economics

241 citations in the snapshot

RESEARCH CONTEXT · 2017

The Next-Generation U.S. Retail Electricity Market with Customers and Prosumers—A Bibliographical Survey

Energies

81 citations in the snapshot

RESEARCH CONTEXT · 2020

The Pass-Through of Minimum Wages into U.S. Retail Prices: Evidence from Supermarket Scanner Data

The Review of Economics and Statistics

71 citations in the snapshot

What is growing in this coverage

the United States coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
patent infringement394241923.3%
cyber liability254251152.2%
privacy policies20724963.0%
arbitration clause17022852.3%
ip litigation54772836.3%
antitrust investigations63587799.5%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Consumer Goods in the United States: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put the United States in context

All landscapes ↗

Company ecosystem snapshot: 6 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon