
Consumer Goods Landscape of the United States
44,622 Consumer Goods companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about and which skills employers want. Updated August 2026.
Who leads Consumer Goods in the United States
Tracks 44,622 U.S. consumer‑goods firms, highlighting the current hiring leaders, best‑funded firms, and the 2,568 companies that are hiring now and the 2,748 that have disclosed a funding round.
- 01
Kontoor Brands13last posted Aug 2026
- 02
Levi Strauss13last posted Aug 2026
- 03
Lenovo13last posted Aug 2026
- 04
Kenvue13last posted Aug 2026
- 05
Mondelez International13last posted Aug 2026
- 06
PepsiCo13last posted Aug 2026
- 07
Schreiber Foods12last posted Jul 2026
- 08
BootBarn12last posted Jul 2026
- 01
Juul Labs$16.3BSeries F · Oct 2023
- 02
Mohawk Industries$4.4BGrant (prize money) · Sep 2017
- 03
JBS Foods$4.1BConventional Debt · Nov 2022
- 04
Magnum Ice Cream$3.5BConventional Debt · Nov 2025
- 05
Monster Beverage Corporation$2.1BPost IPO · Jun 2015
- 06
Impossible Foods$2BSeries H · Nov 2021
- 07
Mondelez International$1.5BGrant (prize money) · Dec 2023
- 08
Tyson Foods$1.5BGrant (prize money) · Aug 2021
- 01
Johnson & Johnson$24.1BFY2026 filing
- 02
Procter & Gamble$21.2BFY2023 filing
- 03
Colgate Palmolive$20.4Bsnapshot Dec 2025
- 04
PepsiCo$19.4BFY2026 filing
- 05
The Gap$15.4BFY2020 filing
- 06
HP$14.4BFY2026 filing
- 07
Molson Coors$13BFY2024 filing
- 01
PepsiCo318,000tracked employees
- 02
Midea135,000tracked employees
- 03
Johnson & Johnson131,900tracked employees
- 04
Procter & Gamble108,000tracked employees
- 05
Honeywell98,760tracked employees
- 06
The Gap95,000tracked employees
- 07
Nike83,700tracked employees
- 08
The Coca-Cola82,500tracked employees
- 01
PepsiCo4.2%1,238 tracked events
- 02
Nike3.3%964 tracked events
- 03
Tyson Foods2.8%822 tracked events
- 04
Coca-Cola2.4%709 tracked events
- 05
General Mills2.2%657 tracked events
- 06
Hormel Foods2.0%575 tracked events
- 07
Johnson & Johnson1.7%508 tracked events
- 08
ADM1.6%468 tracked events
- 01
Xbox8,962articles in the window
- 02
Coca-Cola8,427articles in the window
- 03
Floyd7,899articles in the window
- 04
Nintendo7,510articles in the window
- 05
Coleman7,075articles in the window
- 06
Tommy John6,138articles in the window
- 07
PepsiCo5,587articles in the window
- 08
LG5,577articles in the window
See all 44,622 Consumer Goods companies in the United States
Filter by funding, headcount, hiring and location, and export the list.
How the Consumer Goods ecosystem in the United States grew, 2016–2025
Shows the number of consumer‑goods companies founded each year from 2016 to 2025, with a peak of 1,559 startups in 2016 and 84 in 2025.
Where Consumer Goods companies in the United States are based








The Consumer Goods market map of the United States: what these companies actually do
Breaks down product sub‑categories and revenue models, noting the largest groups such as internet‑first brands (3,915) and the most common model, e‑commerce product sales (37,603).
The biggest kinds of Consumer Goods company, by how many we track.








- Internet First Brands3,915 companies · $11.8B raised · 313 hiring
- Consumer Digital2,677 companies · $13.2B raised · 185 hiring
- B2C E-Commerce2,303 companies · $9.3B raised · 158 hiring
- B2C Fashion E-Commerce804 companies · $4.1B raised · 59 hiring
- Internet First Fashion Brands773 companies · $4B raised · 58 hiring
- Internet First Apparel Brands603 companies · $2.4B raised · 40 hiring
- Beauty E-Commerce602 companies · $2.7B raised · 36 hiring
- Internet First Beauty Brands560 companies · $2.6B raised · 33 hiring
- Enterprise Tech513 companies · $5.1B raised · 50 hiring
- Inc 5000450 companies · $3.3B raised · 107 hiring
- Nutritional Formula427 companies · $1.5B raised · 13 hiring
- Plant Based Foods338 companies · $3.3B raised · 14 hiring
Monetization
How Consumer Goods companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Consumer Goods in the United States
- M&AArvind Limited's technical fabrics arm, Arvind Advanced Materials, is in active discussions to acquire a majority stake in Dalco Nonwovens.2026-05-05
- M&ABusiness Wire IndiaGlobal investment firm Carlyle (NASDAQ: CG) today announced it has acquired a majority stake in Knack RCM (“Knack”) and EqualizeRCM (“Equalize”), two leading U.S. healthcare revenue cycle management (“RCM”) providers, to create an AI-native, global, multi-specialty RCM platform.2026-05-05
- M&AThornton Flooring & Design Center announced it has acquired all nine Carpetland USA locations across two Midwestern states.2026-05-04
- FundingBanza Raises $1 Mn in Pre-Seed Round AI-driven data-sharing startup Banza has raised $1 million in a pre-seed round led by Campus Fund, with participation from Avalanche and angel investors.2026-05-04
- M&AFarr referenced completed work on Keurig Dr Pepper’s $23 billion acquisition of JDE Peet’s and a planned subsequent separation into two independent companies.2026-05-04
- M&AChoreo LLC grew its position in Knowles by 5.3% in the fourth quarter.2026-05-04
- M&AMexican food processor Sigma Foods S.A.B. de C.V. has acquired Savannah, Ga.-based Roger Wood Foods LLC, according to a release from Sigma.2026-05-04
- M&AApple bought the rights to Apple TV’s Severance.2026-05-01
- M&AMaison Luxe, Inc. (OTC: MASN), a luxury retail company specializing in fine timepieces and jewelry, announced today that it has executed a term sheet with a private company (the 'Target') as part of its ongoing strategic acquisition initiative.2026-05-01
- M&AXcel Brands, the media and consumer products company, sold the Judith Ripka jewelry brand to Fuzion Creations, a large wholesale manufacturer of fine jewelry. The transaction was valued at approximately $3 million, according to Xcel.2026-04-30
Mergers and acquisitions
Deals from the last 24 months where a Consumer Goods company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| IF&P Foods LLC | undisclosed | Completed | 2026-07-31 | |
| JAB Holding Co. | $7B | Announced | 2026-07-26 | |
| undisclosed | Announced | 2026-07-01 | ||
| $16.5M | Completed | 2026-06-09 | ||
| Dr Reddy’s | $350M | Announced | 2026-06-08 | |
| $4.7B | Pending | 2026-05-29 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events like IPO filings, leadership changes, product launches and contract wins for companies in the sector.
AllbirdsIPO · NASDAQ · BIRD · 5 reportsApr 2026
Suja JuiceIPO · Nasdaq · SUJA · 4 reportsApr 2026
Annie\'sIPO · 1 reportApr 2026
Once Upon A FarmIPO · New York Stock Exchange · OFRM · 19 reportsApr 2026
Sonim TechnologiesIPO · Nasdaq Global Market · SONM · 1 reportApr 2026
alliance laundryIPO · NYSE · ALH · 4 reportsApr 2026
Panera BreadIPO · 1 reportMar 2026
Smithfield FoodsIPO · Nasdaq Global Select Market · SFD · 17 reportsMar 2026
AppleTim Cook · Resignation — was Chief Executive OfficerMay 2026
HPJohn Koller · Appointment → Chief Marketing and Corporate Affairs OfficerMay 2026
AppleJohn Ternus · Appointment → Chief Executive OfficerMay 2026
LGLyu Jae-cheol · Appointment → Chief Executive OfficerMay 2026
Carter\'sSharon Price John · Appointment → Chief Executive Officer and PresidentMay 2026
Carter\'sGretchen W. Schar · Appointment → Non-Executive Chair of the Board of DirectorsMay 2026
Carter\'sWilliam J. Montgoris · Departure — was Non-Executive Chair of the BoardMay 2026
LYCRAAlistair Williamson · Appointment → Vice President of Product SustainabilityMay 2026
AppleA20 / A20 Pro processors (System-on-Chip (SoC))May 2026
Oreo CookieFirecracker Pop Cookie (Snack cookie)May 2026
General MillsCheerios Birthday Cake Flavored Cereal (Breakfast cereal)May 2026
HPFS70 (Large-format scalable platform)May 2026
PepsiCoAmerican Dew (Soft drink)May 2026
The Coca-ColaAmerica250 collectible mini-cans (Mini-cans)May 2026
HPR530 (Large-format print platform)May 2026
PepsiCoQuaker Protein offerings (Snack)May 2026
Apple~78 roles reported · declining mall conditionsMay 2026
Serta Simmons~101 roles reported · restructuringMay 2026
Nike~172 roles reported · sales slumpMay 2026
Estee Lauder~3,000 roles reported · cost reductionMay 2026
Conversescale undisclosed · cost reductionApr 2026
Kenvue~4% of workforce reported · cost reductionApr 2026
Applefound abuse — Competition Commission of IndiaMay 2026
Appledemanded release of financial information — Competition Commission of IndiaMay 2026
Honeywellsubject to regulatory approvalsApr 2026
AppleApple failed to submit financial data — Competition Commission of India (CCI)Apr 2026
- dennis, leslie, tyler, Noelle Hansen, bradley, Jordan Nelson v UBS Financial Services Inc.arbitration award appeal · VerdictMay 2026
- levi strauss v amazonprice parity antitrust violation · OngoingMay 2026
Half of these companies grew revenue faster than +3.3%, half slower.
Who is building Consumer Goods in the United States
Profiles 12,990 founders and CEOs across 10,621 firms, noting frequent alma maters such as Harvard (99) and Stanford (85) and common prior employers like Goldman Sachs (22).
Ex-CEO Aladdin.
Ex-Oragenics, Lebhar-Friedman
Ex-Conn's HomePlus, Saint Francis Hospital System, Dollar Thrifty Automotive Group. Stephen F. Austin State University BBA 1980
Shanghai Jiao Tong University BS, University of Science and Technology of China MS
Senior Operating Advisor - SKKY
Ex-Stratos Renewables, Pure Biofuels, Lovell Minnick Partners
Partner - YETI Capital. Mays Business School - Texas A&M University Master of Science 2005
General Partner - Good Friends
The Honest, ex-Amazon, ex-General Mills, The University of Texas at Austin - Red McCombs School of Business, 1998
- flagged as repeat founders40
- no repeat-founder flag6,443
- women3,461
- men8,592
Look up the people behind Consumer Goods companies in the United States
Search founders, executives and operators by company, role and location.
Who funds Consumer Goods in the United States
Records 5,092 funding rounds since 2016 from 3,038 investors, with a typical round size of $1.9 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| United States Department of Agriculture | 85 | — | Mar 2026 |
| Techstars | 42 | 29 | Feb 2025 |
| Europa | 33 | — | Feb 2023 |
| Y Combinator | 32 | 14 | Aug 2025 |
| CAVU Consumer Partners | 21 | 14 | Oct 2025 |
| Lerer Hippeau | 21 | 9 | May 2026 |
| CircleUp | 20 | 11 | Oct 2022 |
| MassChallenge | 20 | 5 | Oct 2023 |
| L Catterton | 18 | 12 | Oct 2024 |
| Khosla Ventures | 18 | 4 | Dec 2025 |
The typical round is $1.9M — half were bigger, half smaller.
The biggest Consumer Goods funding rounds in the United States
Highlights the largest disclosed round—Juul Labs' $12.8 billion Series E—and lists ten other large recent funding rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Emega-round | $12.8B | Dec 2018 | Altria | |
| Series Fmega-round | $1.3B | Oct 2023 | — | |
| Series Bmega-round | $863M | Dec 2022 | Keurig Dr Pepper | |
| Series Emega-round | $785.2M | Aug 2019 | — | |
| Series Emega-round | $721.6M | Feb 2020 | — | |
| Series Dmega-round | $650M | Oct 2025 | — | |
| Series Emega-round | $650M | Jul 2018 | Tiger Global Management | |
| Series Fmega-round | $500M | Mar 2020 | Serena Ventures, Khosla Ventures, Horizons Ventures +5 more | |
| Series Hmega-round | $500M | Nov 2021 | Mirae Asset, Future Asset Global Investments | |
| Series Cmega-round | $400M | Oct 2021 | SoftBank Vision Fund |
776 venture rounds with a disclosed amount in the window.
Series C$117.1MMay 2026
Conventional Debt$95MMay 2026
Series B$33MMay 2026
Series B$15MMay 2026
Series B$14.7MMay 2026
Series A$13MMay 2026
Series A$1.3MMay 2026
Seed$500kMay 2026
What the news says about Consumer Goods in the United States
Indexes 3,840,076 news articles from the last year, covering topics such as administrative divisions, geopolitical disputes and international relations.
What the coverage is about
The subjects that dominate Consumer Goods news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Administrative and political subdivisions4,359,401▲+20%
- Geopolitical disputes and contested areas320,939▲+34%
- International and transnational geographic entities320,750▲+34%
- International political relations217,775▲+40%
- Professional league updates180,952→+10%
- Security and defense policies158,404▲+66%
- College athletics news150,752▼-24%
- Athlete transfer rumors126,387▲+24%
- Sports injury reports107,186▲+28%
- International relations and diplomacy97,856▲+26%
- 8,962
- 8,427
- 7,899
- 7,510
- 7,075
- 6,138
- 5,587
- 5,577
- 5,513
- 4,796
1,000 Consumer Goods companies here were named in the news over this period.
Watch Consumer Goods coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States Consumer Goods coverage, and whether each is getting more attention year on year (through 2025).
Consumer Goods jobs in the United States: who is hiring and what they ask for
Aggregates 98,328 job postings from 2,837 employers in the past year, listing top skills like Excel and Python and a median advertised salary of $53 k per year.
Demand
The Skills Employers Ask For
What Consumer Goods employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- excel1,625▲
- registers1,243▲
- ipad1,234▲
- word743▲
- python616▲
- microsoft office595▲
- powerpoint555▲
- sql487▲
- outlook398▲
- inventory management378▲
- Manager$90k/yr (n=2278)
- Senior$120k/yr (n=734)
- Lead$44k/yr (n=447)
- Entry$42k/yr (n=311)
- Intern$55k/yr (n=95)
- 2,075
- 2,020
- 943
- 925
- 925
- 917
10 internships were advertised in the last 12 months, across 7 of these companies.
Track Consumer Goods in the United States beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.