Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE INDIA EDITION 2026

India’s
customer support software industry,
in focus.

The companies, capital and talent shaping customer support software in India. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Customer Support Software Industry Landscape of India
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Customer Support Software illustration
MEET THE COMPANIES

Explore India’s customer support software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Customer Support Software company highlights in India, snapshot 1 September 2026
Company
Freshworksfreshworks.com$400.05M6 roles4,900Financial figure available in RadarView in Radar
Exotelexotel.com$97.75M7 roles296—
Skit.aiskit.ai$47.63M—96$3.51MFYFY2025 filing
WebEngagewebengage.com$32.68M6 roles418Financial figure available in RadarView in Radar
Senseforthsenseforth.ai$24.76M—73—
Verloop.ioverloop.io$15.34M—97$3.88MFYFY2025 filing
EasyRewardzeasyrewardz.com$14.29M—285—
Haptikhaptik.ai$12.2M—229—
LocoBuzzlocobuzz.com—7 roles175—
AiSensyaisensy.com—6 roles55—
MyOperatormyoperator.com—6 roles——
Kommunicatekommunicate.io—5 roles35—
Radical Mindsradicalminds.in—5 roles155$8.25MFYFY2025 filing
Arya.aiarya.ai——52$2.68MFYFY2025 filing
CallHippocallhippo.com——40—
Callyzercallyzer.co————
Deepija Telecomdeepijatel.com——495$5.86MFYFY2025 filing
DoubleTickdoubletick.io——110—
Futworkfutwork.com——49—
Intense Technologiesin10stech.com——469$13.33MFYFY2025 filing
Kapturekapture.cx——359$4.14MFYFY2024 filing
PharynxAIpharynxai.com——1,906—
Ryngryng.in————
Zohozoho.com——16,852—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Customer Support Software industry KPIs in India

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation11.4%

72 of 631 tracked companies have open roles.

Funding participation16.5%

104 of 631 tracked companies have a recorded round.

Top 3 funding share69.5%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$331.2K

Midpoint of 193 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 69.5% of disclosed capital, while 83.5% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How India customer support software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

India customer support software
$0$45.15M$90.3M$135.46M$180.61M2016: $79.45M20162017: $7.07M20172018: $112.59M20182019: $158.43M20192020: $27.59M20202021: $110.21M20212022: $81.22M20222023: $47.51M20232024: $25.33M20242025: $13.52M2025
View the numbers
Annual customer support software funding and company formation in India
YearFunding (USD)FoundedRaising
2016$79.45M4820
2017$7.07M3514
2018$112.59M3118
2019$158.43M3517
2020$27.59M4319
2021$110.21M3422
2022$81.22M3721
2023$47.51M7118
2024$25.33M6517
2025$13.52M385
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Freshworks51.0%
  • Exotel12.5%
  • Skit.ai6.1%
  • Other companies30.5%

Funding by stage

219 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel161 73.5%
Series A–B38 17.4%
Series C+ / PE4 1.8%
Grants, debt & other16 7.3%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series B05/2021
Skit.aiskit.ai$25M

Backed by WestBridge Capital and Exfinity Venture Partners and others.

Series B05/2023
Skit.aiskit.ai$16.7M

Backed by WestBridge Capital and Exfinity Venture Partners and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 192 reporting entities from 258 eligible matches.

Revenue in covered accounts₹5,649.0 crore

Sum of reporting-entity revenue; not India market sales.

Net profit / loss₹72.1 crore

Combined result for the same cohort.

Aggregate net margin+1.3%

Combined net income ÷ combined revenue.

Median company revenue₹2.1 crore

The middle covered reporting entity.

Profitable entities+52.6%

101 of 192 covered entities.

Top-five concentration+61.0%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 192 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

192 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
INDIA · INDUSTRY COHORTS

How does customer support software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the India companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

12 of the 631 companies on this page carry a measured traffic record (1.9%); these are the largest of those, by monthly visits. The median among them is 167,468 visits.

CompanyMonthly visitsAuthorityMobile
AiSensyaisensy.com806,7784141.7%
MSG91msg91.com653,8893962.9%
CallHippocallhippo.com512,8484629.4%
Visual Website Optimizervwo.com473,915523.6%
Verloop.ioverloop.io176,3563193.4%
Bot Spacebot.space172,8693864.4%
DoubleTickdoubletick.io162,0683623.3%
SwiftChatswiftchat.ai66,7492398.7%
UNFYDunfyd.com59,4691792.5%
ControlHippocontrolhippo.com52,9143578.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

92 of these companies (14.6%) publish at least one Android app — 138 apps in all, carrying 6M installs between them.

AppInstallsRatingStore category
Futwork - Remote OpportunitiesFutwork2.7M4Business
Callyzer – Dialer & AnalyticsCallyzer1.2M4.4Communication
CallHippoCallHippo277.2K2.4Communication
Interakt for WhatsApp BusinessInterakt273.2K3.7Communication
GoDial Mobile Crm AutodialerGoDial210K4Productivity
Callyzer BizCallyzer139.5K—Personalization
FreshchatFreshworks139.4K3.9Business
DoubleTick CRMDoubleTick116.2K3.3Business
Musica Voice Control PlayerBrainasoft103.1K3Music & Audio
FreshsalesFreshworks93.9K4.2Business

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Customer Service Software1175.9MFutwork - Remote Opportunities 2.7M
Mobile Utility Tools31.4MCallyzer – Dialer & Analytics 1.2M
Customer Success Management51991.1KInterakt for WhatsApp Business 273.2K
Marketingtech31833.6KFreshchat 139.4K
Chatbots47495.8KDoubleTick CRM 116.2K
Sales Force Automation25461.9KFreshsales 93.9K
Speech And Voice Recognition6259.6KMusica Voice Control Player 103.1K
Loyalty Software877.1KPonyUp Salon 42.7K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 42023Q2: 12023Q22023Q3: 62023Q3: 12023Q32023Q4: 32023Q4: 22023Q42024Q1: 52024Q1: 42024Q12024Q2: 22024Q2: 32024Q22024Q3: 52024Q3: 22024Q32024Q4: 12024Q4: 12024Q42025Q1: 22025Q1: 32025Q12025Q2: 62025Q2: 72025Q22025Q3: 122025Q3: 142025Q32025Q4: 42025Q4: 112025Q42026Q1: 102026Q1: 242026Q1

Darker bars are new releases, lighter bars apps updated. 108 of 138 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The India customer support software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech617
Enterprise software544
Saas494
Customer service chatbots174
Artificial intelligence136
Whatsapp for business76
Ai as a service73
Business text messaging56
Deep tech54
Mobile marketing46
Consumer digital45
Gtm software35

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

617companies
11.3%have hiring activity

70 companies hiring · $784.35M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription588
Fee-for-service30
Advertising24
Commission on transaction16
E-commerce - service15
E-commerce - product6
Physical commerce3
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 10 dated reports
Mergers & acquisitionsexotel.com ↗

Exotel has acquired the core team of voice AI startup Dubverse

Funding roundsarya.ai ↗

With farmers facing greater climate‑related threats to their livelihoods, the company is expanding its services with funding from climate‑focused GEF Capital Partners, a spinout from the multilateral Global Environment Fund. GEF led Arya’s 7.3 billion‑rupee ($80.5 million) Series D equity round.

Mergers & acquisitionsfreshworks.com ↗

Nasdaq-listed SaaS major Freshworks has signed a definitive agreement to acquire AI-powered incident management platform FireHydrant for an undisclosed amount.

Mergers & acquisitionsseedsai.co ↗

InsuranceDekho’s affiliate Girnar Finserv Private Limited (GFPL) today announced the acquisition of SeedsAI, a SaaS platform for LLM orchestration and AI automation, marking its first strategic move in the AI and corporate brokerage space.

Mergers & acquisitionslemnisk.co ↗

According to filings with the Register of the Companies (ROC) Bajaj Financial Securities has acquired a stake in Lemnisk at a valuation of about ₹240 crore, The transaction involved secondary sales by Artha Venture Fund.

IPO activityzoho.com ↗

Why Watch It: A silent giant that might have an IPO and vertical stability in terms of innovation.

Mergers & acquisitionslitmusworld.com ↗

New Delhi, April 18, 2025 – Litmus World, a leading enterprise SaaS platform, and RepUp, a Gurgaon-based AI-driven CX platform have signed a binding agreement to merge and unify their business operations.

Funding roundseasyrewardz.com ↗

New Delhi [India], November 25: Easyrewardz, one of the leading industry players in CRM SaaS solutions, has raised USD 4 million funding led by Prachetas New India Growth Fund with participation from existing investors Ashish Kacholia (Lucky Investments), and IIFL Fintech Fund.

Mergers & acquisitionsfloik.com ↗

2024-11-14 Coimbatore-based Kovai.co, a premier enterprise software and B2B (business-to-business) SaaS company providing revenue growth solution, announced on Wednesday the acquisition of Floik, a Bengaluru-based B2C (business-to-consumer) SaaS company.

Funding roundsmihup.ai ↗

conversation intelligence platform Mihup with $5.92 million funding.

Full recorded event mix

Top 10 categories among 290 recorded events in the 24-month window.

Leadership moves
80
New products
75
Earnings
53
Company announcements
46
Funding rounds
13
Mergers & acquisitions
9
Job creation
3
Contracts
3
Buyback
2
Layoffs
2
6 activity cards

Swipe or scroll horizontally to browse.

IPO pipeline

3 companies with recorded IPO activity

Freshworks ↗

IPO · Nasdaq3 reports

Zoho ↗

IPO1 reports

Mihup ↗

IPO1 reports

Leadership moves

16 tracked people moves

Freshworks ↗
Kuntal Vahalia

Appointment Senior Vice President for the partner channel

Kapture ↗
Nachiket Pathki

Appointment Vice President – International Growth

Exotel ↗
Varshul Gupta

Appointment Head of AI initiatives

Exotel ↗
Ishwar Sridharan

Resignation Previously Cofounder

Exotel ↗
Anuja Dhawan

Appointment Head of Conversation Quality Analytics

Freshworks ↗
Ian Tickle

Appointment Chief Revenue Officer

Freshworks ↗
Mika Yamamoto

Departure Previously Chief Integrated Customer Growth Officer

Haptik ↗
Aakrit Vaish

Departure Previously Co‑founder of Haptik

Product launches

Products, platforms and features in the recorded window

Exotel ↗
Harmony

CX orchestration platform

Zoho ↗
Zoho ERP

Enterprise Resource Planning (ERP) Solution

Freshworks ↗
Freddy

AI platform

Freshworks ↗
Freshservice for Business Teams

Enterprise Service Management

Zoho ↗
Zoho Agentic AI Features

Collaboration, Customer Experience, Human Resources

Acefone ↗
AI-powered Post Call Analytics

Post-Call Analytics

Haptik ↗
WhatsApp AI Agents

Feature

Haptik ↗
Interakt

CRM, marketing, and support automation platform

Workforce actions

1 companies with reported reductions

Freshworks ↗

13.0% rolescost reduction

Regulatory events

1 recorded events

Zoho ↗

approved to power NIC email systemNational Informatics Centre

Earnings pulse

Reported company results in the recorded window.

7companies
61period observations
18.0%median reported growth

Median across 56 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
mgage→Unicel Technologies ↗Announced2026-05-26Not stated in snapshot
Exotel→dubverseAnnounced2026-04-11Not stated in snapshot
Freshworks→firehydrantAnnounced2025-12-16Not stated in snapshot
girnar finserv→SeedsAI ↗Announced2025-12-02Not stated in snapshot
bajaj financial securities→Lemnisk ↗Announced2025-11-07Not stated in snapshot
Reliance Jio Digital Services→Haptik ↗Announced2025-08-11Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

723 postings in the preceding 12 months. The full 878-posting snapshot covers 70 employers.

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Most advertised job titles

Sales Development Representative38
Executive Assistant10
Customer Success Manager8
Sales Specialist7
Senior Business Analyst7
Senior Account Executive Inside Sales6
3 internship postings

3 tracked postings mention remote work.

The seniority mix

511 postings specify a level.

unspecified
367
senior
177
manager
162
lead
134
intern
28
entry
10

Skills employers mention

Top skills across 878 tracked postings in the available jobs snapshot.

Python
90
Sql
74
Salesforce
63
Aws
53
Saas
52
Crm Tools
50
Hubspot
48
Sales
46
Communication Skills
41
Lead Generation
39
ADVERTISED PAY$13.8K/ year

Median across 104 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

618 founders and chief executives across 404 companies.

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12 profiles

Swipe or scroll horizontally to browse.

Education networks

129 profiles with education records.

IIT Delhi
20
IIT Bombay
16
BITS Pilani
14
IIT Madras
11
Indian School of Business
8
IIT Kharagpur
8
IIT Kanpur
6
IIM Bangalore
5

Prior employers

46 profiles with prior-work records.

Microsoft
10
Zoho
6
Flipkart
5
Goldman Sachs
5
Freshworks
4
McKinsey
3
Amazon
3
Uber
3

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

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8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Customer Support Software in India: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon