
Digital Lending Landscape of the United States
3,684 Digital Lending companies in the United States, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about, which skills employers want and where the research is going. Updated August 2026.
Who leads Digital Lending in the United States
Shows the top 3,684 U.S. digital lending firms, highlighting which are hiring, best funded, and most covered, with 264 currently hiring and 766 having disclosed recent funding.
- 01
SoFi11last posted Jun 2026
- 02
ACE Cash Express11last posted Jun 2026
- 03
loanDepot11last posted Jun 2026
- 04
GoodLeap10last posted May 2026
- 05
AmeriHome Mortgage10last posted Jun 2026
- 06
LendingTree10last posted Jun 2026
- 07
Equifax10last posted May 2026
- 08
Fay Servicing10last posted May 2026
- 01
Taulia$6.2BConventional Debt · Mar 2021
- 02
Prosper$5.5BConventional Debt · Nov 2022
- 03
SoFi$3.2BPost IPO · Feb 2024
- 04
Square$2.7BPost IPO · Mar 2020
- 05
LendingPoint$2.5BSeries B · Nov 2025
- 06
Kabbage$2.3BConventional Debt · Jul 2019
- 07
Avant$2BConventional Debt · Dec 2022
- 08
Affirm$1.8BSeries G · Sep 2020
- 01
Equifax$1.6BFY2026 filing
- 02
loanDepot$1.2Bsnapshot Dec 2025
- 03
Enova$875.1MFY2024 filing
- 04
Lending Club$604.2MFY2019 filing
- 05
OppFi$381.2Msnapshot Dec 2025
- 06
QuinStreet$346.1MFY2024 filing
- 07
Affirm$334.5MFY2023 filing
- 08
Pathward$276.3MFY2023 filing
- 01
loanDepot11,177tracked employees
- 02
Navient4,500tracked employees
- 03
NewRez4,414tracked employees
- 04
Movement Mortgage3,646tracked employees
- 05
Better Mortgage3,087tracked employees
- 06
SoFi3,066tracked employees
- 07
AmeriSave2,482tracked employees
- 08
Affirm2,171tracked employees
- 01
Affirm6.6%159 tracked events
- 02
Equifax4.8%115 tracked events
- 03
Sezzle4.0%95 tracked events
- 04
TransUnion3.7%88 tracked events
- 05
Upstart3.6%85 tracked events
- 06
NetSol Tech2.8%66 tracked events
- 07
FICO2.6%63 tracked events
- 08
Enova2.3%55 tracked events
- 01
Credit Karmatop 5kcreditkarma.com
- 02
SoFitop 10ksofi.com
- 03
Affirmtop 10kaffirm.com
- 04
NerdWallettop 50knerdwallet.com
- 05
Upstarttop 50kupstart.com
- 06
Upgradetop 50kupgrade.com
- 07
PayJoytop 50kpayjoy.com
- 08
Bankratetop 50kbankrate.com
- 01
Marcus6,263articles in the window
- 02
Marco5,307articles in the window
- 03
Nav4,368articles in the window
- 04
NerdWallet3,227articles in the window
- 05
Credit Cards3,003articles in the window
- 06
Bankrate2,743articles in the window
- 07
SoFi2,430articles in the window
- 08
WalletHub1,691articles in the window
See all 3,684 Digital Lending companies in the United States
Filter by funding, headcount, hiring and location, and export the list.
How the Digital Lending ecosystem in the United States grew, 2016–2025
Lists the number of digital lending startups founded each year, noting a peak of 241 new companies in 2019 and 32 in 2025.
Where Digital Lending companies in the United States are based
Ranks U.S. cities by the count of digital lending companies, with New York City leading at 327 firms followed by San Francisco, Los Angeles, Miami, and Austin.








The Digital Lending market map of the United States: what these companies actually do
Breaks down product sub‑categories and revenue models, showing fintech as the largest sub‑category and commission‑on‑transaction as the most common revenue model.
- Fintech3,616 companies · $104B raised · 261 hiring
- Nbfc Lenders3,150 companies · $97B raised · 217 hiring
- Consumer Digital2,161 companies · $58.1B raised · 150 hiring
- Enterprise Tech1,881 companies · $67.9B raised · 148 hiring
- Marketplaces1,160 companies · $30.2B raised · 65 hiring
- Real Estate Financing Tech766 companies · $8.4B raised · 62 hiring
- Enterprise Software481 companies · $20B raised · 51 hiring
- Internet First Residential Mortgage Providers362 companies · $2.4B raised · 33 hiring
- Embedded Finance274 companies · $12.8B raised · 45 hiring
- SaaS267 companies · $15.1B raised · 27 hiring
- Cloud Banking190 companies · $2.1B raised · 18 hiring
- Fintech SaaS187 companies · $2.1B raised · 17 hiring
Monetization
How Digital Lending companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Digital Lending in the United States
Counts 1,488 corporate events over the past two years, including earnings releases, key‑person announcements, funding rounds, mergers and acquisitions, and new product launches.
- FundingKashable has now raised a total of $122.7M in total equity funding and is backed by EJF Ventures, Goldman Sachs Alternatives, and Revolution.2026-05-04
- M&APhenom acquires Plum2026-05-01
- FundingFortress has agreed to purchase up to $1.25 billion of consumer loans originated through the Upstart platform over the course of 15 months.2026-04-29
- M&ATargeted Lending represents a compelling strategic fit for Pioneer and advances our More Than a Bank® strategy by diversifying our income sources and launching a new national lending division focused on financing essential business equipment.2026-04-27
- M&ABloch previously founded Digit, which was sold to Oportun for approximately $230 million.2026-04-14
- FundingPipe, a fintech that provides customer-friendly embedded financial solutions for small businesses, announced a $16 million funding round today. The round was led by investors Fin Capital and MaC Venture Capital.2026-04-09
- FundingBraviant Holdings, a Chicago-based technology-driven consumer lending platform has secured approximately $145m in committed capacity across two new revolving asset-backed credit facilities, alongside the renewal of an existing forward flow arrangement.2026-04-08
- M&AAs part of the acquisition, Montesi will lead strategy and growth initiatives at Reverse Focus, including a redesign of ReverseFocus.com.2026-04-06
- M&APartnerOne, one of the fastest-growing enterprise software groups worldwide, is proud to announce the official close of its acquisition of Mortgage Cadence.2026-04-02
- M&ATransUnion (NYSE: TRU) has successfully completed its previously announced acquisition of the mobile division of RealNetworks.2026-04-01
Mergers and acquisitions
Deals from the last 24 months where a Digital Lending company in the United States was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-06-04 | ||
| undisclosed | Announced | 2026-05-01 | ||
| $130M | Announced | 2026-04-29 | ||
| Pioneer Bancorp | $140M | Completed | 2026-04-24 | |
| $200M | Completed | 2026-04-14 | ||
| Apiro Marketing | undisclosed | Announced | 2026-04-06 |
Who is listing, hiring leaders, launching and winning work
Details specific events such as IPO filings, leadership changes, product launches, and contract wins for companies in the sector.
Lending ClubIPO · 1 reportMar 2026
LendbuzzIPO · NASDAQ · LBZZ · 6 reportsFeb 2026
AffirmIPO · AFRM · 2 reportsDec 2025
SoFiFollow-on Offering · 1 reportDec 2025
FISCAL Credit SuiteIPO · 1 reportNov 2025
DailyPayIPO · 1 reportFeb 2025
SoFiVivian Tu · Appointment → Chief of Financial EmpowermentApr 2026
AuraBrian DeCenzo · Promotion → Chief Financial Officer and PresidentApr 2026
EquifaxNavin Chandani · Appointment → President of Equifax India & Emerging MarketsApr 2026
OportunDoug Bland · Appointment → Chief Executive OfficerApr 2026
KikoffJohn Kaelle · Appointment → Chief Financial OfficerApr 2026
KikoffRobert Mahnke · Appointment → Chief Legal OfficerApr 2026
Libertas FundingRalph Scannell Jr. · Appointment → Chief Operating OfficerApr 2026
SplititNandan Sheth · Appointment → Chief Executive OfficerApr 2026
TransUnionTransUnion Digital Business ProfileApr 2026
SunbitSunbit financing on Stripe (BNPL / Consumer Financing)Apr 2026
NetSol TechWholesale Finance System (WFS) (Finance platform)Apr 2026
KikoffFynn (Credit Coach)Apr 2026
firmlyFirmly Connect (No-code onboarding platform)Mar 2026
Credit KarmaCredit Karma Home Loans (Mortgage Broker Services)Mar 2026
FICOFICO® Score Credit Insights LabMar 2026
TransUnionAI Analytics Orchestrator Agent (Analytics Orchestrator)Mar 2026
Credit Directwon vivo nigeriaApr 2026
Scienapticwon members heritage credit unionApr 2026
MANTLwon Rhinebeck BancorpMar 2026
LTi Technology Solutionswon Fox Ridge CapitalMar 2026
Upstartwon Investor Group (Eltura Capital Management, LLC; Aperture Investors; co‑investors)Mar 2026
NetSol Techwon undisclosed clientMar 2026
Pipe~50% of workforce reported · cost reductionApr 2026
Raistonescale undisclosed · revenue loss due to First Brands collapseJan 2026
Lidyascale undisclosed · financial distressOct 2025
Rocket Mortgage~2% of workforce reported · synergiesOct 2025
Upstart~7% of workforce reported · cost reductionAug 2025
Dark Matter Technologies~70 roles reported · cost reductionMay 2025
Aurareview opened — L’Autorité de la ConcurrenceJan 2026
Plumapproved for e-money licence — Financial Conduct Authority (FCA)Dec 2025
Auraapproved for listing — U.S. Securities and Exchange CommissionAug 2025
Squareconditional approval to create ILC banks — Federal Deposit Insurance CorporationJul 2025
- raistone v first brands groupdisappearance of assets · FiledNov 2025
- BlockFi customers v blockfiInvestor lawsuit · SettledAug 2025
Half of these companies grew revenue faster than +20.0%, half slower.
Who is building Digital Lending in the United States
Profiles 1,489 founders and CEOs across 1,137 firms, noting frequent alma maters like Stanford and Harvard and prior employers such as Microsoft and Goldman Sachs.
Founder Invisibly, Square, Federal Reserve Bank of St. Louis, LaunchCode. LSE 1986, Washington University in St. Louis BA 1987, BASc 1987
CoFounder AvanzaMe Latin America, ex-CEO Vimenca Group, First Data.
Co-Founder Paid, Keep Financial Technologies, ex-Co-Founder Drum Technologies, LAVA Group. Dickinson College BA 1990…
Avant, ex-Superfund Asset Management, University of Chicago, 2003
Ex-Yelp, Google, PayPal · University of lllinois in Urbana-Champaign BS 1997
Ex-Figure Markets, SoFi. Stanford University Graduate School of Business MS 2012
Ex-Epic Research, Energy Plus · Rutgers University - Camden BS 1996, Drexel University's LeBow College of Business MBA 2002
Founder Telepele Communincation, ex-DKMY, Orbitz Worldwide, Comgates, Ecommony.
Ex-Deutsche Bank, IDF · Tel Aviv University BSc 2002, MIT Sloan School of Management MBA 2010
- flagged as repeat founders33
- no repeat-founder flag1,307
- women148
- men1,233
Look up the people behind Digital Lending companies in the United States
Search founders, executives and operators by company, role and location.
Who funds Digital Lending in the United States
Records 1,970 funding rounds since 2016 from 1,869 investors, with a typical round size of about $10 million.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Y Combinator | 53 | 23 | Jan 2026 |
| Techstars | 43 | 23 | Nov 2025 |
| SVB | 29 | 5 | May 2026 |
| QED Investors | 23 | 11 | Jun 2025 |
| Ribbit Capital | 21 | 5 | Oct 2025 |
| Goldman Sachs | 21 | 4 | Apr 2026 |
| CMFG Ventures | 20 | 7 | Jan 2023 |
| FJ Labs | 19 | 2 | Jan 2026 |
| Andreessen Horowitz | 18 | 6 | Jun 2025 |
| Kleiner Perkins | 18 | 4 | Jan 2026 |
The typical round is $10M — half were bigger, half smaller.
The biggest Digital Lending funding rounds in the United States
Highlights the largest disclosed round—SoFi’s $1 billion Series E—and lists ten other major recent funding rounds.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series Emega-round | $1B | Sep 2015 | Third Point Ventures, Wellington, IVP +4 more | |
| Series Gmega-round | $539M | Jun 2019 | Qatar Investment Authority | |
| Series Gmega-round | $500M | Sep 2020 | GIC, Durable Capital Partners, Lightspeed Venture Partners +5 more | |
| Series Emega-round | $500M | Apr 2021 | SoftBank | |
| Series Emega-round | $500M | Mar 2018 | Silver Lake | |
| Series Fmega-round | $500M | Feb 2017 | Silver Lake, GPI Capital, SoftBank Group | |
| Series Dmega-round | $450M | Feb 2000 | Actua | |
| Series Bmega-round | $450M | Feb 2026 | Matt Hulsizer, Vasanth Williams, Jenny Just | |
| Series Gmega-round | $369.8M | Jan 2021 | — | |
| Series Bmega-round | $350M | May 2014 | TPG, Wellington, DST Global +1 more |
244 venture rounds with a disclosed amount in the window.
Conventional Debt$260MMay 2026
Conventional Debt$175MMay 2026
Conventional Debt$10MMay 2026
Series A$7.5MMay 2026
Series AundisclosedMay 2026
Conventional DebtundisclosedMay 2026
Conventional Debt$100MApr 2026
Series C$60MApr 2026
What the news says about Digital Lending in the United States
Counts 919,834 news articles in the last year, covering topics such as cryptocurrency effects, economic indicators, trade issues, and interest‑rate decisions.
What the coverage is about
The subjects that dominate Digital Lending news in United States. The arrow shows whether each one is being written about more or less than a year ago.
- Cryptocurrency impact on forex markets256,685▲+41%
- Economic indicators (gdp, cpi, unemployment)85,368→+7%
- Trade wars and geopolitical impacts83,564▲+17%
- Interest rate decisions and impacts72,480▲+17%
- Central bank monetary policy announcements65,419→+10%
- Federal reserve policy meeting summaries64,366▲+17%
- Global recession risks and forecasts63,436▲+13%
- Regulatory compliance in foreign exchange trading50,230▲+85%
- Foreign exchange (forex) rate fluctuations49,040▲+40%
- Quarterly and annual financial results48,582▲+28%
- 6,263
- 5,307
- 4,368
- 3,227
- 3,003
- 2,743
- 2,430
- 1,691
- 1,433
- 1,320
254 Digital Lending companies here were named in the news over this period.
Watch Digital Lending coverage in United States as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in United States Digital Lending coverage, and whether each is getting more attention year on year (through 2025).
Digital Lending jobs in the United States: who is hiring and what they ask for
Aggregates 8,822 job postings from 412 employers in 12 months, showing top skills like Excel and Python and a median advertised salary of $85 k per year.
Demand
The Skills Employers Ask For
What Digital Lending employers in the United States put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- excel306▲
- sql226▲
- python180▲
- microsoft office156▲
- word140▲
- powerpoint117▲
- outlook108▲
- salesforce100▲
- aws92▲
- crm84▲
- Manager$90k/yr (n=259)
- Senior$136k/yr (n=120)
- Lead$163k/yr (n=45)
- 338
- 230
- 191
- 87
- 82
- 80
What Digital Lending research in the United States is working on
Summarizes 907 U.S. academic papers, with 193 identifying common problems, 88 issuing cautions, and 425 highlighting opportunities.
92% positive · 1% neutral · 7% negative, across 907 papers.
- 667
- 654
- 653
- 643
- 623
- 307
ranked by how often their work is cited
Itay Goldstein · Wei Jiang · George Andrew Karolyi · Thomas Philippon · Andrei Kirilenko · Andrew W. Lo · Vikram Haksar · Dong He
- E.T.-RNN · 87 cites
- Evolutionary Approaches and the Construction of Technology-Driven Regulations · 79 cites
- Eagle Strategy Arithmetic Optimisation Algorithm with Optimal Deep Convolutional Forest Based FinTech Application for Hyper-automation · 32 cites
- FinTech and consumers: a systematic review and integrative framework · 28 cites
- Blockchain technology and real-time auditing: Transforming financial transparency and fraud detection in the Fintech industry · 12 cites







A further 2 papers sit in smaller, scattered themes.






Which of these themes are growing fastest
Go deeper on Digital Lending research and innovation
Research themes, patent activity and the companies commercialising them, in one place.
Track Digital Lending in the United States beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.