Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.
Exchange-rate basis
Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.
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THE LONDON EDITION 2026
London’s direct-to-consumer beauty brands industry, in focus.
The companies, capital and talent shaping direct-to-consumer beauty brands in London. Find the leaders. Understand the segments. See where the activity is.
Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗
Recently founded means a recorded 2023–2026 founding year and no recorded parent, acquirer or public-company status. These companies are not labelled startups without that separate classification.
Direct-to-Consumer Beauty Brands industry KPIs in London
A few useful ratios bring the size of this ecosystem into perspective.
3 September 2026
Hiring participation3.0%
10 of 334 tracked companies have open roles.
Funding participation17.7%
59 of 334 tracked companies have a recorded round.
Top 3 funding share64.3%
Share of disclosed capital received by the three largest recorded recipients.
Median disclosed round$550.95K
Midpoint of 74 rounds with a disclosed amount.
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Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 64.3% of disclosed capital, while 82.3% of tracked companies have no recorded funding round.
Participating investors were not recorded in this snapshot.
THE BUSINESS BEHIND THE ACTIVITY
Revenue, profitability & financial strength
Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.
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GBP · millions · consolidated
Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.
FY2025 · company accounts; aggregate reporting threshold not met · 2 reporting entities from 147 eligible matches.
Revenue in covered accounts—
Sum of reporting-entity revenue; not London market sales.
Net profit / loss—
Combined result for the same cohort.
Aggregate net margin—
Combined net income ÷ combined revenue.
Median company revenue—
The middle covered reporting entity.
Profitable entities—
None of 2 covered entities.
Top-five concentration—
Share of covered revenue from the five largest entities.
Annual account trend
Reported cohort totals by year; coverage is stated for every period.
Bar height shows revenue. Changes in coverage can affect totals.
Profitability has two perspectives
FY2025 · 2 reporting entities
Open the company accounts
Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.
FY2025 consolidated annual accounts · amounts in GBP · millions
How does direct-to-consumer beauty brands compare?
Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.
Industry
Covered / eligible
Revenue total
Median revenue
Net profit / loss
Aggregate margin
Profitable share
Overlap
Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.
Coverage, calculations & financial sources +
Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.
The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.
Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.
DIGITAL FOOTPRINT
Web traffic, app reach and release cadence
How the London companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.
Busiest websites
15 of the 334 companies on this page carry a measured traffic record (4.5%); these are the largest of those, by monthly visits. The median among them is 250,587 visits.
Wellness brand CosMoss said it has raised seed funding from The Moms Co founder Malika Sadani and Tetr College of Business founder Pratham Mittal, banking on the growing Indian wellness market.
The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.
Trinny Woodall’s beauty brand, Trinny London, has secured a £15 million funding boost from Aurelius Finance Company (AFC), a private debt provider, as part of its ambitious growth strategy.
after she reinvested capital from a $2 million pre-seed round, a Glossier grant and another from Harvard Business School into R&D to expand beyond its debut “wig fix”
Workspace, a London-based real estate investment trust that provides flexible office space from around 60 locations in London and the south east of England, said Wild Cosmetics is almost doubling its footprint with Workspace to 14,000 square feet of space. The five-year deal comes with net rent of £42 per square foot.
Profiles cover recorded founders and leaders; contact details remain in Radar.
DEMAND, SUPPLY & PLACE
Where demand signals run ahead of mapped supply — London
Compare demand signals in London’s newsflow with the direct-to-consumer beauty brands categories mapped to each signal.
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HOW TO READ THE GAP
Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.
The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.
COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓
The opportunity, in one view
Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.
Swipe horizontally to compare all columns →
8 London demand signals compared with mapped direct-to-consumer beauty brands supply
Company ecosystem snapshot: 3 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.
