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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE CHINA EDITION 2026

China’s
direct-to-consumer fashion brands industry,
in focus.

The companies, capital and talent shaping direct-to-consumer fashion brands in China. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Direct-to-Consumer Fashion Brands Industry Landscape of China
CN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Direct-to-Consumer Fashion Brands illustration
Companies tracked 516Direct-to-Consumer Fashion Brands ecosystem in China Disclosed funding $2.07B57 companies · all recorded rounds Companies hiring 5With open roles at the snapshot Tracked open roles 91 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore China’s direct-to-consumer fashion brands leaders

23 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Direct-to-Consumer Fashion Brands company highlights in China, snapshot 2 September 2026
Company
Vanclvancl.com$580M—501—
MOODYLENSESmoodylenses.com$214.76M———
YOHOyoho.cn$195M—238—
Xiuxiu.com$150M—600—
Cidershopcider.com$140M—600—
Loholoho88.com$125M—400—
Mbaobaombaobao.com$75M—501—
Niceoneniceapp.com$64M—33—
Zocaizocai.com—5 roles——
3DNA Eyewear3dna-eyewear.org—1 roles6—
Modern Tailormoderntailor.com—1 roles——
Motion Globalmotionglobal.com—1 roles——
Nana Jacquelinenanajacqueline.com—1 roles——
Bestsellerbestseller.com.cn————
Halarathehalara.com————
JJ\'s Housejjshouse.com————
KICKSCREWkickscrew.com——150—
Lensmartlensmartonline.com————
Lululemonlululemon.com.hk————
MICASshopmicas.com————
Modlilymodlily.com————
Staceesstacees.co.uk————
URBAN REVIVOur.com.cn————
23 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Direct-to-Consumer Fashion Brands industry KPIs in China

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation1.0%

5 of 516 tracked companies have open roles.

Funding participation17.1%

88 of 516 tracked companies have a recorded round.

Top 3 funding share47.9%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$4.43M

Midpoint of 47 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 47.9% of disclosed capital, while 82.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How China direct-to-consumer fashion brands has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

China direct-to-consumer fashion brands
$0$110.39M$220.78M$331.17M$441.56M2016: $25.98M20162017: $33.67M20172018: $237.79M20182019: $43.66M20192020: $26.63M20202021: $387.34M20212022: $10.47M20222023: $020232024: $020242025: $02025
View the numbers
Annual direct-to-consumer fashion brands funding and company formation in China
YearFunding (USD)FoundedRaising
2016$25.98M3010
2017$33.67M286
2018$237.79M4312
2019$43.66M395
2020$26.63M363
2021$387.34M375
2022$10.47M382
2023$0280
2024$0170
2025$010
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Vancl28.1%
  • MOODYLENSES10.4%
  • YOHO9.4%
  • Other companies52.1%

Funding by stage

92 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel44 47.8%
Series A–B38 41.3%
Series C+ / PE9 9.8%
Grants, debt & other1 1.1%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series F12/2011
Vanclvancl.com$230M

Backed by Temasek and Hotung Venture Group and others.

Series G02/2014
Vanclvancl.com$100M

Backed by Ceyuan Ventures and Temasek and others.

Series G11/2013
Vanclvancl.com$100M

Participating investors were not recorded in this snapshot.

Series C10/2010
Vanclvancl.com$100M

Backed by IDG Capital and SAIF Partners and others.

Series B08/2011
Xiuxiu.com$100M

Backed by Warburg Pincus and Kleiner Perkins.

Series D07/2015
YOHOyoho.cn$100M

Backed by Shenzhen Fortune Venture Capital and CDH and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

The measured China identity-to-filing probe did not produce a qualifying designated legal or national-ID join: the scoped identities lack an authoritative Chinese registrar mapping; bare ticker overlaps produced no complete annual revenue and net-income statement groups.; The measured China identity-to-filing probe did not produce a qualifying designated legal or national-ID join: the scoped identities lack an authoritative Chinese registrar mapping; bare ticker overlaps produced no complete annual revenue and net-income statement groups.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the China companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

28 of the 516 companies on this page carry a measured traffic record (5.4%); these are the largest of those, by monthly visits. The median among them is 289,036 visits.

CompanyMonthly visitsAuthorityMobile
Cidershopcider.com8,022,1495478.1%
JJ\'s Housejjshouse.com3,378,5885679.5%
KICKSCREWkickscrew.com2,481,6054970.4%
Modlilymodlily.com1,777,8474386.6%
MICASshopmicas.com1,635,4683992.2%
ringconnringconn.com1,360,8684379.6%
Lensmartlensmartonline.com1,269,9363884.6%
HBXhbx.com765,4904655.1%
Lululemonlululemon.com.hk751,4635271.2%
Ezcosplayezcosplay.com637,0043764.5%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

28 of these companies (5.4%) publish at least one Android app — 29 apps in all, carrying 68.9M installs between them.

AppInstallsRatingStore category
ZAFUL - My Fashion StoryZaful30.9M4Shopping
ROSEGAL-1/2 vintage+1/2 gothicRoseGal12.4M4.1Shopping
CIDER - Clothing & FashionCider11.5M4.7Shopping
HalaraHalara4.9M4.4Shopping
POIZON - Sneakers & ApparelPoison2.7M4.2Shopping
FlamingoFlamingo1M4.7Shopping
JJ\'s House:Wedding&Formal WearJJ\'s House944.6K4.8Shopping
Milanoo-Fashion ShoppingMilanoo644.9K3.7Shopping
STYLEWEStyleWe566.3K3.8Shopping
공구우먼-빅사이즈 여성의류 쇼핑몰,여성빅사이즈09WOMEN422.2K—Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

INSIDE THE INDUSTRY

The China direct-to-consumer fashion brands market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

B2c e-commerce515
Consumer digital506
Internet first brands256
Marketplaces35
Luxury e-commerce27
Customized products e-commerce15
Second hand goods14
Second hand fashion goods14
Internet first sportswear brands12
Sustainable ecommerce11
Iot in retail10
Consumer internet of things10

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

B2c e-commerce

The largest measured segment in this report snapshot.

515companies
1.0%have hiring activity

5 companies hiring · $2.06B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product486
E-commerce - service74
Physical commerce31
Commission on transaction26
Subscription18
Advertising14
Fee-for-service8
Renting / leasing2
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 6 dated reports
Funding roundsyoho.cn ↗

Gulf Islamic Investments (GII) led a pre-Series B round that raised Rs 27 crore, or roughly $3.2 million.

Mergers & acquisitionsbestseller.com.cn ↗

The fashion distribution company has completed the purchase of Topshop from Asos and acquires 75% of the British brand.

Capital infusionsshopcider.com ↗

Cider has raised over $130 million in investor funding in recent years.

Lawsuitnakedwolfe.com ↗

Naked Wolfe, meanwhile, claims it is owed US$292,297.10.

Company announcementsur.com.cn ↗

Urban Revivo, often called China’s Zara, opened its New York flagship in March.

Contractsone-concepts.com ↗

PBG also announced that, along with private equity group Catterton Partners, it has made an equity investment in O.N.E.

Full recorded event mix

Top 9 categories among 20 recorded events in the 24-month window.

Company announcements
5
Funding rounds
3
Contracts
3
Leadership moves
2
Earnings
2
Mergers & acquisitions
2
Lawsuit
1
Incorporation
1
Capital infusions
1

Litigation

1 tracked suits

Company
naked wolfe v Saks Global

claim for money owedCivil · Filed

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Bestseller→topshopCompleted2024-10-09Not stated in snapshot
global-e→Borderfree ↗Completed2022-09-30$100.0M
Bestseller→french connectionAnnounced2018-10-08Not stated in snapshot
Bestseller→Toast (Mail Order) Ltd.Announced2018-04-10Not stated in snapshot
pitney bowes→Borderfree ↗Completed2016-01-14$395.0M
Bestseller→M and M DirectAnnounced2014-06-17Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

Recorded hiring and workforce signals from the available source snapshot.

Expand panel +

Most advertised job titles

No repeated job title is supported by this snapshot.

0 internship postings

0 tracked postings mention remote work.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

152 founders and chief executives across 122 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

20 profiles with education records.

Cornell University
3
University of California (Berkeley)
2
The University of Hong Kong
2
University College London
2
RWTH Aachen University
1
Stanford University
1
University of Cambridge
1
HEC Paris
1

Prior employers

2 profiles with prior-work records.

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

1,024,234 articles in the measured 12-month window.

Expand panel +
1,024,234articles in the measured year
174,901articles in 2026Q1
51.4%positive tone in the latest complete year

News volume trends

Direct-to-Consumer Fashion Brands coverage across China · articles per complete quarter

0113,809227,618341,427455,2362021Q2: 125,8872021Q22021Q3: 140,9212021Q4: 121,4942022Q1: 142,5402022Q2: 134,1142022Q22022Q3: 165,5302022Q4: 167,3892023Q1: 182,3382023Q2: 170,8922023Q22023Q3: 187,9632023Q4: 158,2292024Q1: 170,7952024Q2: 181,7692024Q22024Q3: 180,3982024Q4: 204,9942025Q1: 290,4842025Q2: 217,9032025Q22025Q3: 395,8572025Q4: 159,9782026Q1: 174,9012026Q1
View quarterly article counts
QuarterArticles
2021Q2125,887
2021Q3140,921
2021Q4121,494
2022Q1142,540
2022Q2134,114
2022Q3165,530
2022Q4167,389
2023Q1182,338
2023Q2170,892
2023Q3187,963
2023Q4158,229
2024Q1170,795
2024Q2181,769
2024Q3180,398
2024Q4204,994
2025Q1290,484
2025Q2217,903
2025Q3395,857
2025Q4159,978
2026Q1174,901

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
197,053 positive · 37,634 neutral · 181,789 negative
2022
291,230 positive · 60,362 neutral · 257,431 negative
2023
365,353 positive · 71,996 neutral · 261,553 negative
2024
369,930 positive · 105,202 neutral · 262,174 negative
2025
546,471 positive · 164,799 neutral · 352,084 negative

Company share of voice

26 recorded company events across 5 companies; percentages use that event total.

Bestseller ↗bestseller.com.cn
30.8% 8 events
YOHO ↗yoho.cn
30.8% 8 events
URBAN REVIVO ↗ur.com.cn
19.2% 5 events
Halara ↗thehalara.com
15.4% 4 events
Cider ↗shopcider.com
3.8% 1 events

Leading coverage topics

Direct-to-Consumer Fashion Brands coverage across China · ranked by full-period article count.

Geopolitical Disputes And Contested Areas300,212 articles in the full recorded period
108,130 recent · 81,410 prior
International And Transnational Geographic Entities300,205 articles in the full recorded period
108,128 recent · 81,413 prior
Administrative And Political Subdivisions300,099 articles in the full recorded period
108,092 recent · 81,386 prior
International Political Relations137,841 articles in the full recorded period
31,173 recent · 29,386 prior
Security And Defense Policies88,147 articles in the full recorded period
22,076 recent · 18,342 prior
Trade Policies And Agreements87,383 articles in the full recorded period
31,453 recent · 34,419 prior
International Relations And Diplomacy84,004 articles in the full recorded period
17,811 recent · 17,887 prior
Government International Agreements Coordination60,139 articles in the full recorded period
6,023 recent · 6,690 prior
Cryptocurrency Impact On Forex Markets33,686 articles in the full recorded period
10,061 recent · 5,693 prior
Trade Wars And Geopolitical Impacts33,358 articles in the full recorded period
9,251 recent · 11,191 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Direct-to-Consumer Fashion Brands coverage across China

KeywordRecentPriorChange
countries4,1971,858126%
domestic robots3,6582861179%
toy robots3,6422361443%
sustainable city planning3,361744442%
summit diplomacy1,8431,20653%
sanctions policies1,7821,05669%
stablecoin fx impact1,772777128%
export sanctions1,742756130%
wto rulings1,363460196%
asian games1,294393218%
preferential tariff3,2265,304-39%
economic slowdown2,8415,071-44%
tariff rate quota2,4253,663-34%
mfn tariff1,9873,129-36%
gold futures trends1,7202,904-41%

Event and signal lenses

Direct-to-Consumer Fashion Brands coverage across China

All complete annual cohorts shown
Rising

Regulatory Risk

1,212,200 classified articles

territories, disputed islands, tariff negotiations

42.0% critical · 17.4% positive
Rising

Funding Momentum

132,893 classified articles

inflation reports fx, currency intervention policies, trade deficits fx

50.0% critical · 40.6% positive
Rising

Growth

407,621 classified articles

gdp growth rate, gdp acceleration, economic output growth

43.0% critical · 41.5% positive

Direct-to-Consumer Fashion Brands coverage across China. Topic labels describe recorded classifications and can include broad context.

RESEARCH SIGNALS

What Direct-to-Consumer Fashion Brands research is working on

2,475 papers in the recorded worldwide scope.

Expand panel +
2,475papers
2,475worldwide comparison pool
—India-affiliated papers

Research orientation

Promising
995
Breakthrough
669
Descriptive
475
Problem-identifying
226
Comparative
61
Cautionary
43
Critical
6

Contribution mix

Methods-led
1,233
Empirical
736
Reviews
382
Position pieces
114
Theoretical
10

Tone counts: 2,412 positive · 54 neutral · 9 negative.

Common problems researchers identify
232 papers · 9.4% of this field
  • Textile104 papers
  • Clothing40 papers
  • Wearable computer35 papers
  • Wearable technology34 papers
  • Architectural engineering28 papers
  • Electronics18 papers
  • Sustainability12 papers
  • Reliability10 papers

Landmark: Smart Textiles for Electricity Generation

Cautions
43 papers · 1.7% of this field
  • Textile22 papers
  • Electrical conductor6 papers
  • Composite material5 papers
  • Electronics4 papers
  • Wearable computer3 papers
  • Wearable technology2 papers
  • Randomized controlled trial2 papers
  • Coating2 papers

Landmark: Wearable Electronics and Smart Textiles: A Critical Review

Opportunities
1,664 papers · 67.2% of this field
  • Textile722 papers
  • Wearable computer315 papers
  • Electrical conductor137 papers
  • Wearable technology134 papers
  • Composite material131 papers
  • Clothing102 papers
  • Nanotechnology93 papers
  • Yarn76 papers

Landmark: Smart fabric sensors and e-textile technologies: a review

Leading institutions

Chinese Academy of Sciences
2,313
Hong Kong Polytechnic University
2,043
Center for Sustainable Future Technologies
1,975
Italian Institute of Technology
1,975
Space
1,975
University of California, Los Angeles
1,626

Leading researchers

Matteo Stoppa
1,975
Alessandro Chiolerio
1,975
Jun Chen
1,725
Guorui Chen
1,448
Michael Bick
1,289
Kunigunde H. Cherenack
1,022
Yongzhong Li
903
Jun Yang
820

Highly cited breakthrough-labelled papers

  • Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolytes532 citations
  • Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towards Multifunctional Textiles424 citations
  • Shape adaptable and highly resilient 3D braided triboelectric nanogenerators as e-textiles for power and sensing421 citations
  • Woven Electronic Fibers with Sensing and Display Functions for Smart Textiles412 citations
  • Large‐Scale and Washable Smart Textiles Based on Triboelectric Nanogenerator Arrays for Self‐Powered Sleeping Monitoring410 citations

Common problems researchers identify

213 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Smart Textile Engineering ChallengesCommon problems researchers identify · 01

Smart Textile Engineering Challenges

103 papers

48.4% of this theme group

Researchers highlight difficulties integrating electricity generation and computing functions into everyday clothing.

Architectural engineering (25) · Textile (44) · Wearable computer (17) · Clothing (17)

Smart Textiles for Electricity Generation

Smart textiles: A toolkit to fashion the future

View research history
YearShare index
2022894.9
2023952.1
20241032.1
2025972.9
Wearable Electronics Sustainability IssuesCommon problems researchers identify · 02

Wearable Electronics Sustainability Issues

59 papers

27.7% of this theme group

Studies flag environmental and technical hurdles for e‑textile products and their manufacturing processes.

Textile (36) · Wearable technology (19) · Wearable computer (17) · Electronics (9)

Recent Trends in Wearable Electronic Textiles (e-Textiles): A Mini Review

Environmental sustainability of e-textile products approached by makers and manufacturers

View research history
YearShare index
2022171.6
2023172.4
2024145.7
2025165.2
Technical Textile Industry BarriersCommon problems researchers identify · 03

Technical Textile Industry Barriers

37 papers

17.4% of this theme group

Papers discuss raw material constraints, safety, and durability concerns limiting functional textile adoption.

Textile (18) · Textile industry (6) · Raw material (3) · Joint (3)

Diversification into Technical Textiles: A Forward Momentum for Indian Textiles Industry

Safety,durability and applicability of functional textiles

View research history
YearShare index
202299.3
2023100.4
202491.6
2025125.9
STEAM Education Integration LimitsCommon problems researchers identify · 04

STEAM Education Integration Limits

14 papers

6.6% of this theme group

Research points to gaps in curricula and teacher support for e‑textile and STEAM learning activities.

Humanities (4) · Archaeology (3) · The arts (2) · Curriculum (2)

Supporting and Sustaining Equitable STEAM Activities in High School Classrooms: Understanding Computer Science Teachers’ Needs and Practices

E-textiles para la educación STEAM en educación primaria: una revisión sistemática

View research history
YearShare index
2022142.4
2023148.0
2024145.6
2025103.2

Cautions

39 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Smart Textile Safety and ReliabilityCautions · 01

Smart Textile Safety and Reliability

20 papers

51.3% of this theme group

Authors urge careful assessment of health, durability, and emergency‑response capabilities of wearable smart fabrics.

Textile (14) · Electronics (3) · Wearable technology (2) · Smart material (2)

Wearable Electronics and Smart Textiles: A Critical Review

AI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE REVIEW

View research history
YearShare index
2022159.4
2023159.4
2024135.0
2025153.1
Conductive Fabric Manufacturing RisksCautions · 02

Conductive Fabric Manufacturing Risks

11 papers

28.2% of this theme group

Works caution about laundering durability and production complexities of electrically conductive yarns and transmission lines.

Electrical conductor (5) · Wireless power transfer (2) · Planar (2) · Fusible alloy (2)

Development of textile-based transmission lines using conductive yarns and ultrasonic welding technology for e-textile applications

Evaluation of Launderability of Electrically Conductive Fabrics for E-Textile Applications

View research history
YearShare index
2022252.7
2023243.3
2024207.8
2025301.5
Clinical Validation GapsCautions · 03

Clinical Validation Gaps

5 papers

12.8% of this theme group

Limited randomized trials raise doubts about therapeutic claims of functional textiles and composite materials.

Randomized controlled trial (2) · Composite material (3) · Textile (4)

Functional textiles for atopic dermatitis: a systematic review and meta‐analysis

Experimental Analysis and Simulation of Novel Technical Textile Reinforced Composite of Banana Fibre

View research history
YearShare index
20223028.5
20232977.6
20242797.2
20251971.3
Assessment and Training ShortfallsCautions · 04

Assessment and Training Shortfalls

3 papers

7.7% of this theme group

Studies note inconsistent evaluation standards and limited skill development for e‑textile designers.

Textile (2)

Consensual assessment in the new domain of e-textiles: Comparing insights from expert, quasi-expert, and novice judges.

Learning design for short-duration e-textile workshops: outcomes on knowledge and skills

View research history
YearShare index
2022115.2
2023123.4
2024128.2
2025169.1

Opportunities

1,516 papers · 7 recurring themes
7 cards

Swipe or scroll horizontally to browse.

Integrated Antenna and Sensor TextilesOpportunities · 01

Integrated Antenna and Sensor Textiles

290 papers

19.1% of this theme group

Research explores fabrics that combine antennas, electrodes, and computing for continuous health monitoring.

Textile (144) · Antenna (30) · Wearable computer (91) · Electrode (20)

A multifunctional wearable E-textile <i>via</i> integrated nanowire-coated fabrics

Design and validation of an e-textile-based wearable system for remote health monitoring

View research history
YearShare index
20221616.9
20231675.7
20241527.4
20251453.0
Fiber‑Optic Biosensing WearablesOpportunities · 02

Fiber‑Optic Biosensing Wearables

266 papers

17.5% of this theme group

Papers present smart textiles using fiber Bragg gratings and optical fibers for real‑time physiological sensing.

Wearable computer (115) · Fiber Bragg grating (21) · Textile (115) · Optical fiber (22)

Smart Textiles with Biosensing Capabilities

Smart Textile-Based Interactive, Stretchable and Wearable Sensors for Healthcare

View research history
YearShare index
2022159.3
2023167.3
2024146.0
2025175.2
Wearable Tech for Sports and FashionOpportunities · 03

Wearable Tech for Sports and Fashion

232 papers

15.3% of this theme group

Works propose naturally integrated smart garments that enhance performance and user experience in activewear.

Textile (117) · Architectural engineering (40) · Clothing (32) · Wearable technology (33)

A Naturally Integrated Smart Textile for Wearable Electronics Applications

Smart Textiles and Wearable Technologies for Sportswear: A Design approach.

View research history
YearShare index
2022864.3
2023918.1
20241005.4
2025938.7
Nanocomposite Energy‑Harvesting TextilesOpportunities · 04

Nanocomposite Energy‑Harvesting Textiles

231 papers

15.2% of this theme group

Studies develop carbon‑nanotube‑based fabrics that capture energy, manage temperature, and enable self‑powered sensing.

Nanotechnology (57) · Nanocomposite (21) · Composite material (51) · Carbon nanotube (20)

Functional Nanofibre: Enabling Material for the Next Generation Smart Textiles

Multipurpose Smart Textile with Integration of Efficient Energy Harvesting, All‐Season Switchable Thermal Management and Self‐Powered Sensin

View research history
YearShare index
20226750.0
20236725.2
20246870.9
20255386.9
High‑Performance Functional FabricsOpportunities · 05

High‑Performance Functional Fabrics

223 papers

14.7% of this theme group

Research focuses on nanotechnology‑driven dyeing and finishing methods to create multifunctional fashion textiles.

Textile (111) · Pulp and paper industry (12) · Dyeing (13) · Polyester (14)

Nanotechnology – a new route to high-performance functional textiles

Designing multifunctional textile fashion products

View research history
YearShare index
2022103.6
2023101.8
2024106.7
202594.8
HCI‑Centric Textile DesignOpportunities · 06

HCI‑Centric Textile Design

150 papers

9.9% of this theme group

Papers explore craft‑based, interactive textile approaches for education, creativity, and human‑computer interaction.

Human–computer interaction (27) · Craft (13) · Mathematics education (10) · Textile (57)

Wearable E-Textiles Using a Textile-Centric Design Approach

A Review of E-Textiles in Education and Society

View research history
YearShare index
202279.4
202382.8
202492.8
202569.6
Durable Conductive CoatingsOpportunities · 07

Durable Conductive Coatings

124 papers

8.2% of this theme group

Works present novel conductive yarns and mounting techniques for robust, long‑lasting smart textile components.

Electrical conductor (98) · Composite material (51) · Textile (55) · Coating (18)

Electronic Component Mounting for Durable E-Textiles: Direct Soldering of Components onto Textile-Based Deeply Permeated Conductive Patterns

A Novel Elastic Conductive Yarn for Smart Textile Applications

View research history
YearShare index
20223250.3
20233191.7
20243000.9
20252444.4

How this field compares with the research baseline

Orientation shares compared with 25,000 papers in the reference sample.

Research orientationThis fieldReference sample
Promising40.2%37.4%
Breakthrough27.0%26.4%
Descriptive19.2%17.5%
Problem-identifying9.1%9.6%
Comparative2.5%3.6%
Cautionary1.7%4.4%
Critical0.2%0.9%

Concerns receiving less research attention

Counts and shares refer to the stated research pool. A low count describes how much of that research is recorded here, not the absence of a real-world concern.

Concern / example paperPapersShareRaised as a problemWorldwide share
Privacy & surveillanceAI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE R210.93%9 (42.9%)0.93%
Hardware, e-waste & supply chainEnvironmental sustainability of e-textile products approached by makers and manufacturers70.31%1 (14.3%)0.31%
Concentration of compute powerFolding-Dependent vs. Folding-Independent Flexible Antennas on E-Textiles20.09%0 (0.0%)0.09%
Labour & data workSTEAM-Powered Education: E-Textiles to Integrate the Arts and STEM10.04%1 (100.0%)0.04%
Bias & fairnessAll-fabric-based multifunctional textile sensor for detection and discrimination of humidity, temperature, and strain st10.04%0 (0.0%)0.04%
Energy & datacenter footprint00.0%0 (%)0.0%
Water use00.0%0 (%)0.0%
Carbon & emissions of compute00.0%0 (%)0.0%
Safety & misuse00.0%0 (%)0.0%

Institution and researcher rankings use citations to their covered work. Research scope: worldwide. This may be broader than the company geography.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — China

Compare demand signals in China’s newsflow with the direct-to-consumer fashion brands categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

5 China demand signals compared with mapped direct-to-consumer fashion brands supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Tourism footfall ↗Demand Driver100.00.0+100.0+1945.2%
Layoffs & income shocks ↗Spending Pressure62.525.0+37.5-37.8%
Rail & metro connectivity ↗Connectivity Build-Out37.562.5-25.0-45.9%
Inflation & spending pressure ↗Spending Pressure50.0100.0-50.0-58.7%
Housing & urban expansion ↗Demand Driver0.062.5-62.5-70.0%

Showing all 5 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. China is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Tokyo557.8

Inflation & spending pressure · Tourism footfall · Layoffs & income shocks

Zhejiang319.0

Tourism footfall · Housing & urban expansion · Rail & metro connectivity

Meta271.5

Inflation & spending pressure · Layoffs & income shocks

Shanghai206.4

Inflation & spending pressure · Layoffs & income shocks · Tourism footfall

Seoul199.0

Inflation & spending pressure · Layoffs & income shocks

Beijing171.9

Inflation & spending pressure · Layoffs & income shocks · Housing & urban expansion

Hong Kong152.4

Inflation & spending pressure · Layoffs & income shocks · Housing & urban expansion

Hubei147.9

Rail & metro connectivity · Tourism footfall · Layoffs & income shocks

Guangdong140.2

Inflation & spending pressure · Rail & metro connectivity · Layoffs & income shocks

Yunnan118.7

Rail & metro connectivity · Tourism footfall

Chungcheongbuk-Do69.1

Layoffs & income shocks · Inflation & spending pressure

Tianjin57.9

Inflation & spending pressure · Rail & metro connectivity · Layoffs & income shocks

Inside the leading signals

Open any signal for its quarterly history
DEMAND DRIVERTourism footfall+100.0percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

152.86mentions per 10,000 articles+1945.2%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Internet First Brands256
  • Second Hand Fashion Goods14

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of China coverage

Mentions per 10,000 articles · zero baseline

01222433654872024Q3: 102024Q32024Q4: 92024Q42025Q1: 62025Q12025Q2: 72025Q22025Q3: 4232025Q32025Q4: 72025Q42026Q1: 72026Q1
View quarterly signal counts
Tourism footfall in China coverage
QuarterMentionsPer 10,000 articles
2024Q36410.06
2024Q4639.18
2025Q1616.06
2025Q2477.18
2025Q37596423.39
2025Q4557.0
2026Q1487.78

Where this signal concentrates in the comparison geography

Zhejiang318.8 / 10,000
SPENDING PRESSURELayoffs & income shocks+37.5percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

15.27mentions per 10,000 articles-37.8%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Internet First Brands256
  • Marketplaces35
  • Second Hand Goods14
  • Second Hand Fashion Goods14

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of China coverage

Mentions per 10,000 articles · zero baseline

0102031412024Q3: 342024Q32024Q4: 272024Q42025Q1: 152025Q12025Q2: 352025Q22025Q3: 162025Q32025Q4: 142025Q42026Q1: 242026Q1
View quarterly signal counts
Layoffs & income shocks in China coverage
QuarterMentionsPer 10,000 articles
2024Q321734.13
2024Q418927.54
2025Q115915.8
2025Q223235.43
2025Q329616.5
2025Q411614.76
2026Q115024.33

Where this signal concentrates in the comparison geography

Meta126.7 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity-25.0percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

3.74mentions per 10,000 articles-45.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce515
  • Marketplaces35

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of China coverage

Mentions per 10,000 articles · zero baseline

0358102024Q3: 72024Q32024Q4: 92024Q42025Q1: 52025Q12025Q2: 32025Q22025Q3: 22025Q32025Q4: 82025Q42026Q1: 62026Q1
View quarterly signal counts
Rail & metro connectivity in China coverage
QuarterMentionsPer 10,000 articles
2024Q3507.86
2024Q4629.04
2025Q1605.96
2025Q2253.82
2025Q3522.9
2025Q4688.65
2026Q1376.0

Where this signal concentrates in the comparison geography

SPENDING PRESSUREInflation & spending pressure-50.0percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

48.68mentions per 10,000 articles-58.7%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce515
  • Marketplaces35
  • Second Hand Goods14
  • Second Hand Fashion Goods14

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of China coverage

Mentions per 10,000 articles · zero baseline

0701412112812024Q3: 912024Q32024Q4: 1172024Q42025Q1: 912025Q12025Q2: 2442025Q22025Q3: 392025Q32025Q4: 762025Q42026Q1: 692026Q1
View quarterly signal counts
Inflation & spending pressure in China coverage
QuarterMentionsPer 10,000 articles
2024Q358391.69
2024Q4806117.46
2025Q192291.61
2025Q21600244.38
2025Q370539.3
2025Q460576.99
2026Q143069.74

Where this signal concentrates in the comparison geography

Tokyo508.0 / 10,000
Seoul173.0 / 10,000
Shanghai155.1 / 10,000
DEMAND DRIVERHousing & urban expansion-62.5percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

3.72mentions per 10,000 articles-70.0%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce515
  • Marketplaces35

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of China coverage

Mentions per 10,000 articles · zero baseline

061218242024Q3: 152024Q32024Q4: 202024Q42025Q1: 62025Q12025Q2: 72025Q22025Q3: 32025Q32025Q4: 32025Q42026Q1: 52026Q1
View quarterly signal counts
Housing & urban expansion in China coverage
QuarterMentionsPer 10,000 articles
2024Q39815.41
2024Q414120.55
2025Q1646.36
2025Q2497.48
2025Q3643.57
2025Q4263.31
2026Q1365.84

Where this signal concentrates in the comparison geography

Beijing15.0 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

China direct-to-consumer fashion brands coverage

Expand panel +
RESEARCH CONTEXT · 2020

Sentiment Analysis for E-Commerce Product Reviews in Chinese Based on Sentiment Lexicon and Deep Learning

IEEE Access

548 citations in the snapshot

RESEARCH CONTEXT · 2021

Poverty alleviation through e-commerce: Village involvement and demonstration policies in rural China

Journal of Integrative Agriculture

253 citations in the snapshot

RESEARCH CONTEXT · 2021

Connecting the Countryside via E-Commerce: Evidence from China

American Economic Review Insights

248 citations in the snapshot

RESEARCH CONTEXT · 2019

Impact of consumers\' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior

Journal of Consumer Behaviour

194 citations in the snapshot

What is growing in this coverage

China coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Direct-to-Consumer Fashion Brands in China: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put China in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon