
Direct-to-Consumer Fashion Brands Landscape of India
4,556 Direct-to-Consumer Fashion Brands companies in India, in one picture: who is hiring, who is raising money, who founded them, where they are based, what the news is about, which skills employers want and where the research is going. Updated August 2026.
Who leads Direct-to-Consumer Fashion Brands in India
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The Florida8last posted May 2026
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Lovoj7last posted Jun 2026
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Nap Chief7last posted Aug 2026
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Myntra7last posted Aug 2026
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CaratLane7last posted Aug 2026
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Campus Sutra6last posted Jul 2026
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Heelium6last posted May 2026
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Kicks Machine6last posted Jun 2026
- 01
Lenskart$980.6MSeries I · Jul 2023
- 02
Glance$413MVenture Debt · Mar 2025
- 03
BlueStone$280.6MConventional Debt · May 2025
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Jabong$159.1MConventional Debt · Oct 2017
- 05
GIVA$144.1MSeries C · Feb 2026
- 06
Yepme$133.7MSeries C · Mar 2017
- 07
Myntra$123.7MSeries E · Jan 2014
- 08
Koovs$122.7MPost IPO · Jan 2019
- 01
JCB India$2.5BFY2022 filing
- 02
BlueStone$238.2MFY2021 filing
- 03
Lenskart$170.2MFY2022 filing
- 04
Vastrado$86.2MFY2021 filing
- 05
GIVA$68.7MFY2020 filing
- 06
The Souled Store$62.3MFY2022 filing
- 07
Technosport$52.2MFY2025 filing
- 08
Art Of Time$38.4MFY2021 filing
- 01
Lenskart10,834tracked employees
- 02
Tailor And Circus8,678tracked employees
- 03
BlueStone1,886tracked employees
- 04
GIVA1,526tracked employees
- 05
Specsmakers820tracked employees
- 06
Tiny Girl Clothing515tracked employees
- 07
Technosport421tracked employees
- 08
NeceSera319tracked employees
- 01
Lenskart30.0%614 tracked events
- 02
Myntra12.5%256 tracked events
- 03
BlueStone5.9%120 tracked events
- 04
GIVA3.5%72 tracked events
- 05
NEWME2.8%57 tracked events
- 06
CaratLane2.7%56 tracked events
- 07
Purple Style Labs2.3%48 tracked events
- 08
Technosport2.3%47 tracked events
- 01
Ajiotop 1kajio.com
- 02
Myntratop 1kmyntra.com
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Nykaa Fashiontop 5knykaafashion.com
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Lenskarttop 5klenskart.com
- 05
Palmonastop 5kpalmonas.com
- 06
Joker and Witchtop 10kjokerandwitch.com
- 07
BlueStonetop 10kbluestone.com
- 08
CaratLanetop 10kcaratlane.com
- 01
Lenskart1,134articles in the window
- 02
Myntra1,026articles in the window
- 03
CaratLane358articles in the window
- 04
VIRGIO185articles in the window
- 05
GIVA161articles in the window
- 06
Candere143articles in the window
- 07
Mokobara92articles in the window
- 08
NEWME64articles in the window
See all 4,556 Direct-to-Consumer Fashion Brands companies in India
Filter by funding, headcount, hiring and location, and export the list.
How the Direct-to-Consumer Fashion Brands ecosystem in India grew, 2016–2025
Displays the yearly count of new companies, peaking at 519 founded in 2021 and falling to 84 in 2025, illustrating the volume of market entry over time.
Where Direct-to-Consumer Fashion Brands companies in India are based








The Direct-to-Consumer Fashion Brands market map of India: what these companies actually do
Breaks down product sub‑categories and revenue models, noting that b2c e‑commerce and retail tech dominate with 4,552 firms each, and that product‑sale e‑commerce is the most common revenue model (4,409 firms).
- B2C E-Commerce4,552 companies · $4.4B raised · 307 hiring
- Retail Tech4,552 companies · $4.4B raised · 307 hiring
- Consumer Digital4,296 companies · $4.2B raised · 284 hiring
- Internet First Brands3,362 companies · $2.8B raised · 249 hiring
- Handicraft E-Commerce447 companies · $119M raised · 24 hiring
- Marketplaces380 companies · $426.8M raised · 27 hiring
- Sustainable Ecommerce264 companies · $50.7M raised · 23 hiring
- Luxury E-Commerce209 companies · $122.7M raised · 21 hiring
- Mom and Baby Care E-Commerce185 companies · $100M raised · 14 hiring
- Customized Products E-Commerce165 companies · $48.6M raised · 9 hiring
- Enterprise Tech122 companies · $112.4M raised · 17 hiring
- Internet First Sportswear Brands81 companies · $42.3M raised · 8 hiring
Monetization
How Direct-to-Consumer Fashion Brands companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Direct-to-Consumer Fashion Brands in India
- FundingMHYTH secured ₹5 crore (~$600,000) in pre‑seed funding, backed by a Mumbai‑based single‑family office led by businessman Mohammed Asief Khan.2026-05-05
- FundingHealthFab Raises ₹20 Cr in Series A Round Menstrual hygiene startup HealthFab has raised ₹20 crore in a Series A round led by Atomic Capital.2026-05-04
- FundingKisah Raises ₹35.9 Cr in Series A Round Men's and kids' ethnic wear brand Kisah has raised ₹35.9 crore in a Series A round led by Fireside Ventures, with several individual investors also participating.2026-05-04
- FundingHouse of Chikankari Raises ₹25 Crore Series A2026-04-28
- FundingChupps, India's fast-growing D2C open footwear brand, has announced that Ajinkya Rahane, current captain of Kolkata Knight Riders and former captain of the Indian Test cricket team, has joined the company as an equity investor and strategic advisor as part of its pre-Series B round fundraise.2026-04-22
- FundingJewellery brand Palmonas raised $40 million.2026-04-06
- M&AAlia Bhatt sold a 51% stake in her sustainable kids and maternity wear brand, Ed-a-Mamma to Reliance Retail Ventures (RRVL) about three years after launch.2026-04-05
- FundingDirect-to-consumer (D2C) luggage brand Uppercase has raised Rs 20 crore in a fresh funding round from existing investors Accel India and Volrado Venture Partners.2026-04-03
- M&A"Tauseef Mirza, managing director of Mirza International, has acquired a 100% stake in casual footwear startup Solethreads."2026-03-30
- Funding"Kidbea raised $3.16 million in a Series A round,"2026-03-30
Mergers and acquisitions
Deals from the last 24 months where a Direct-to-Consumer Fashion Brands company in India was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| Reliance Retail Ventures | undisclosed | Announced | 2026-04-06 | |
| undisclosed | Announced | 2026-04-02 | ||
| Articore | $900k | Pending | 2026-03-24 | |
| iiNeer Corp., Ltd. | undisclosed | Announced | 2025-12-26 | |
| Marco Optical (Thailand) Co., Ltd. | undisclosed | Announced | 2025-12-22 | |
| undisclosed | Announced | 2025-09-03 |
Who is listing, hiring leaders, launching and winning work
Provides details on notable events such as IPO filings, leadership transitions, product launches and contract wins within the sector.
BlueStoneIPO · Indian exchanges · 16 reportsApr 2026
Purple Style LabsIPO · NSE and BSE · 5 reportsApr 2026
LenskartIPO · Indian exchanges · 90 reportsApr 2026
NEWMEIPO · 1 reportMar 2025
The Souled StoreIPO · 1 reportFeb 2025
JCB IndiaGeetika Bangia · Appointment → Head – PR & Corporate CommunicationsMay 2026
LenskartMadhur Acharya · Departure — was Vice President – EcommerceMay 2026
PalmonasShraddha Kapoor · Appointment → Co-founderApr 2026
PalmonasRitu Raj · Appointment → Vice President – Supply Chain & OperationsApr 2026
MyntraSharon Pais · Appointment → Head, MyntraApr 2026
MyntraNandita Sinha · Departure — was Chief Executive OfficerApr 2026
TechnosportSachin Tandon · Appointment → Chief Planning & Supply Chain OfficerApr 2026
MyntraKannan Ganesan · Appointment → Chief Finance OfficerApr 2026
Myntrae.l.f. Cosmetics (Beauty)Apr 2026
AuraskaAuraska Platform (Alternate investments and strategic advisory platform)Apr 2026
JCB IndiaJCB 3DX DFi (Backhoe loader)Apr 2026
LenskartGeoIQ (Geo-analytics engine)Mar 2026
LenskartTangoEye (Computer vision platform)Mar 2026
Cloviaswimwear (Swimwear)Feb 2026
Cloviasports-specific activewear (Activewear)Feb 2026
Myntrazero-commission model (Marketplace Service)Jan 2026
Myntracase opened — Enforcement Directorate (ED)Oct 2025
Lenskartapproved for IPO launch — SEBIOct 2025
Lenskartapproved for public issue — SEBIOct 2025
Myntrareceived notice — Enforcement DirectorateJul 2025
- Enforcement Directorate v myntra, other entities, directorsViolation of Foreign Exchange Management Act (FEMA) and FDI policy through misrepresentati · FiledJul 2025
- Enforcement Directorate (ED) v myntra, its associated entitiesViolation of FDI policies under FEMA · FiledJul 2025
Half of these companies grew revenue faster than +38.0%, half slower.
Who is building Direct-to-Consumer Fashion Brands in India
Profiles 3,357 founders and CEOs across 2,506 companies, showing frequent alma maters like IIT Delhi (28) and common prior employers such as Amazon (16) and Myntra (16).
Ex-Co-Founder HidnChat, The Essence Times, Boston Consulting Group · IIT Kanpur BTech 2015, MTech 2016
Ex- HT Media, Living Media India, Hindustan Unilever. DCE, IIM Lucknow 1993
Ex-Flipkart, Co-Founder MyBabyCart · IIT Varanasi BTech 2003, FMS University of Delhi MBA 2005
Ex-Dell, Titan Industries · Sambalpur University BSc 1989, XIM Bhubaneswar PGDBM 1991
Ex-Deutsche Bank · IIT Bombay BTech, MTech 2012
Entrepreneurs Roundtable Accelerator, Big Red Ventures. Cornell Johnson Graduate School of Management MBA
Ex-Nike, Tejas Networks, Symphony Services, EY. Christ University Bangalore BCom 1998
MAKEMYTRIP TRAVEL, ex-Cleartrip.com, Oracle. Bangalore University BE 1990, Old Dominion University MS 1993
Lister Technologies, ex-Sify, Abu Dhabi national Oil company. Anna University BE 1977, IIM Ahmedabad MBA 1979
- flagged as repeat founders16
- no repeat-founder flag3,022
- women1,169
- men1,553
Look up the people behind Direct-to-Consumer Fashion Brands companies in India
Search founders, executives and operators by company, role and location.
Who funds Direct-to-Consumer Fashion Brands in India
Records 880 funding rounds since 2016 from 3,672 investors, with a typical round size of $596 k.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Angel List | 32 | 5 | May 2025 |
| LetsVenture | 28 | 11 | Mar 2026 |
| Alteria Capital | 26 | 10 | Feb 2026 |
| Venture Catalysts | 21 | 11 | Mar 2026 |
| Trifecta Capital | 20 | 7 | Oct 2025 |
| Stride Ventures | 20 | 7 | Feb 2026 |
| Wellfound | 18 | 6 | Dec 2023 |
| Aman Gupta | 18 | 3 | Feb 2026 |
| Accel | 17 | 13 | Apr 2026 |
| Blume Venture | 17 | 7 | Sep 2025 |
The typical round is $596k — half were bigger, half smaller.
The biggest Direct-to-Consumer Fashion Brands funding rounds in India
Highlights the largest disclosed round—Lenskart’s $231 M Series G—and lists ten other large recent funding events.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series G | $231M | Dec 2019 | SoftBank Vision Fund | |
| Series G | $220M | Jul 2021 | Chiratae Ventures, Alpha Wave Global, Temasek +3 more | |
| Series D | $200M | Feb 2022 | Jio | |
| Series H | $180.5M | Apr 2022 | Epiq Capital, Avendus, Temasek +5 more | |
| Series B | $145M | Dec 2020 | Google, Mithril | |
| Series A | $100.3M | Feb 2014 | Rocket Internet, British International Investment, Cdc | |
| Series I | $90.9M | Mar 2023 | ADIA | |
| Series B | $75M | Sep 2015 | Helion Venture Partners, Khazanah Nasional Berhad | |
| Series D | $71.5M | Aug 2024 | Peak XV Partners, Prosus, Steadview +4 more | |
| Series D | $70.6M | Sep 2023 | Info Edge Ventures, 360 One, Deepinder Goyal +19 more |
276 venture rounds with a disclosed amount in the window.
Series A$3.8MMay 2026
Series A$2.1MMay 2026
Seed$527kMay 2026
- Seed$350kMay 2026
Series A$210kMay 2026
Series A$2.7MApr 2026
Series B$2.1MApr 2026
SeedundisclosedApr 2026
What the news says about Direct-to-Consumer Fashion Brands in India
Aggregates 28,404 news articles from the last year, most often covering celebrity fashion, global textile trade, red‑carpet events and market forecasts.
What the coverage is about
The subjects that dominate Direct-to-Consumer Fashion Brands news in India. The arrow shows whether each one is being written about more or less than a year ago.
- Celebrity fashion and style updates5,134▼-20%
- Global textile trade and import/export trends3,200▲+78%
- Red carpet event coverage3,073▼-19%
- Textile market analysis and forecasts2,809▲+86%
- Fashionable hair accessories2,475▲+22%
- Luxury silk scarves2,323▲+18%
- New product launches and innovations2,210▲+24%
- Strategic partnerships and collaborations1,901▲+17%
- Technology adoption and digital transformation1,578▲+28%
- Wearable technology and smartwatches1,571▼-19%
- 1,134
- 1,026
- 358
- 185
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- 92
- 64
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77 Direct-to-Consumer Fashion Brands companies here were named in the news over this period.
Watch Direct-to-Consumer Fashion Brands coverage in India as it happens
Prism follows these subjects story by story — which companies are named, what is said about them and how the tone moves.
Momentum
The words getting louder — and quieter
Which terms are showing up in more stories than a year ago, and which are fading. The percentage is the change in how many articles mention them.
The pressures the press keeps returning to
Three recurring angles in India Direct-to-Consumer Fashion Brands coverage, and whether each is getting more attention year on year (through 2025).
Direct-to-Consumer Fashion Brands jobs in India: who is hiring and what they ask for
Shows 946 job postings from 254 employers in the past year, emphasizing skills like Excel and data analysis, with a median advertised salary of $7 k per year.
Demand
The Skills Employers Ask For
What Direct-to-Consumer Fashion Brands employers in India put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- excel101▲
- inventory management96▲
- customer service74▲
- communication skills70▲
- data analysis66▲
- python52▲
- sql51▲
- sales49▲
- communication49▲
- google sheets46▲
- 28
- 20
- 9
- 8
- 7
- 6
12 internships were advertised in the last 12 months, across 12 of these companies.
What Direct-to-Consumer Fashion Brands research is working on
Summarizes 2,475 academic papers, of which 1,664 discuss opportunities, 232 identify common problems, and 43 offer cautions.
97% positive · 2% neutral · 0% negative, across 2,475 papers.
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ranked by how often their work is cited
Matteo Stoppa · Alessandro Chiolerio · Jun Chen · Guorui Chen · Michael Bick · Kunigunde H. Cherenack · Yongzhong Li · Jun Yang
- Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolytes · 532 cites
- Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towards Multifunctional Textiles · 424 cites
- Shape adaptable and highly resilient 3D braided triboelectric nanogenerators as e-textiles for power and sensing · 421 cites
- Woven Electronic Fibers with Sensing and Display Functions for Smart Textiles · 412 cites
- Large‐Scale and Washable Smart Textiles Based on Triboelectric Nanogenerator Arrays for Self‐Powered Sleeping Monitoring · 410 cites















Which of these themes are growing fastest
Indian institutions active in this field include Indian Institute of Technology Delhi · Indian Institute of Science Bangalore · Indian Institute of Technology Kharagpur · Defence Institute of Advanced Technology · Ministry of Defence · PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH, with researchers such as Mangala Joshi, Amitava Bhattacharyya, Sabyasachi Ghosh, B Nitin, Sanjay Remanan, Yudhajit Bhattacharjee.
Go deeper on Direct-to-Consumer Fashion Brands research and innovation
Research themes, patent activity and the companies commercialising them, in one place.
Track Direct-to-Consumer Fashion Brands in India beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
Direct contact details for the people on this page are held in Fliar Radar, behind its own access controls.