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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE INDIA EDITION 2026

India’s
direct-to-consumer fashion brands industry,
in focus.

The companies, capital and talent shaping direct-to-consumer fashion brands in India. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Direct-to-Consumer Fashion Brands Industry Landscape of India
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Direct-to-Consumer Fashion Brands illustration
Companies tracked 4,556Direct-to-Consumer Fashion Brands ecosystem in India Disclosed funding $4.43B351 companies · all recorded rounds Companies hiring 307With open roles at the snapshot Tracked open roles 66449 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore India’s direct-to-consumer fashion brands leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Direct-to-Consumer Fashion Brands company highlights in India, snapshot 29 August 2026
Company
Lenskartlenskart.com$980.6M—10,834Financial figure available in RadarView in Radar
Glanceglance.com$413M—738—
BlueStonebluestone.com$280.63M—1,886$185.23MFYFY2025 filing
Jabongjabong.com$159.05M—1,433—
GIVAgiva.co$144.09M—1,526Financial figure available in RadarView in Radar
Yepmeyepme.com$133.73M—1—
Myntramyntra.com$123.71M7 roles980—
Koovskoovs.com$122.7M—2—
The Floridathefloraindia.com—8 roles——
CaratLanecaratlane.com—7 roles1,692$434.58MFYFY2025 filing
Lovojlovoj.com—7 roles——
Nap Chiefnapchief.com—7 roles3—
Campus Sutracampussutra.com—6 roles6—
Heeliumheelium.in—6 roles22—
Kicks Machinekicksmachine.com—6 roles——
Ajioajio.com——6—
Art Of Timeartoftimeindia.com——69$29.88MFYFY2025 filing
JCB Indiajcbindiashop.com——6Financial figure available in RadarView in Radar
Joker and Witchjokerandwitch.com——118—
NEWMEnewme.asia——187—
NeceSeranecesera.com——319$9.09MFYFY2025 filing
Nykaa Fashionnykaafashion.com——547—
Palmonaspalmonas.com————
Specsmakersspecsmakers.in——820—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Direct-to-Consumer Fashion Brands industry KPIs in India

A few useful ratios bring the size of this ecosystem into perspective.

29 August 2026
Hiring participation6.7%

307 of 4,556 tracked companies have open roles.

Funding participation8.6%

392 of 4,556 tracked companies have a recorded round.

Top 3 funding share37.8%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$595.52K

Midpoint of 788 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 37.8% of disclosed capital, while 91.4% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How India direct-to-consumer fashion brands has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

India direct-to-consumer fashion brands
$0$198.8M$397.61M$596.41M$795.21M2016: $251.87M20162017: $101.27M20172018: $103.51M20182019: $486.47M20192020: $240.74M20202021: $354.31M20212022: $697.55M20222023: $414.41M20232024: $329.58M20242025: $383.89M2025
View the numbers
Annual direct-to-consumer fashion brands funding and company formation in India
YearFunding (USD)FoundedRaising
2016$251.87M23242
2017$101.27M24432
2018$103.51M26946
2019$486.47M28764
2020$240.74M36552
2021$354.31M51960
2022$697.55M46488
2023$414.41M49969
2024$329.58M44879
2025$383.89M8494
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Lenskart22.1%
  • Glance9.3%
  • BlueStone6.3%
  • Other companies62.2%

Funding by stage

880 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel587 66.7%
Series A–B183 20.8%
Series C+ / PE46 5.2%
Grants, debt & other64 7.3%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series A05/2026
Kisah $3.8M

Backed by Fireside Ventures.

Seed05/2026
MHYTH $526.52K

Backed by Mohammed Asief Khan.

Seed05/2026
NORI $350K

Backed by Vijay Shekhar Sharma and VSS Investco.

Series A05/2026
Yoho $210.28K

Backed by Paytm.

Series B04/2026
uppercase $2.15M

Backed by Accel and Enam Holdings.

Seed04/2026
Alaya —

Backed by LC Nueva AIF.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A02/2014
Jabongjabong.com$100.27M

Backed by Rocket Internet and British International Investment and others.

Series B09/2015
Yepmeyepme.com$75M

Backed by Helion Venture Partners and Khazanah Nasional Berhad.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 838 reporting entities from 1088 eligible matches.

Revenue in covered accounts₹55,294.4 crore

Sum of reporting-entity revenue; not India market sales.

Net profit / loss₹-1,058.0 crore

Combined result for the same cohort.

Aggregate net margin-1.9%

Combined net income ÷ combined revenue.

Median company revenue₹3.6 crore

The middle covered reporting entity.

Profitable entities+50.7%

425 of 838 covered entities.

Top-five concentration+37.9%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 838 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

838 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
INDIA · INDUSTRY COHORTS

How does direct-to-consumer fashion brands compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the India companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

150 of the 4,556 companies on this page carry a measured traffic record (3.3%); these are the largest of those, by monthly visits. The median among them is 234,729 visits.

CompanyMonthly visitsAuthorityMobile
Myntramyntra.com46,261,0588578%
Ajioajio.com20,954,9197587.9%
Lenskartlenskart.com8,849,1076990.9%
Nykaa Fashionnykaafashion.com7,301,7915991.1%
The Souled Storethesouledstore.com4,573,5265887.1%
Snitchsnitch.com4,526,1824192%
BlueStonebluestone.com3,728,3656196.4%
GIVAgiva.co3,197,4825693.8%
Palmonaspalmonas.com2,555,4205294.7%
CaratLanecaratlane.com2,332,0546190.1%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

242 of these companies (5.3%) publish at least one Android app — 284 apps in all, carrying 1.8B installs between them.

AppInstallsRatingStore category
Myntra - Fashion Shopping AppMyntra404.1M4.6Shopping
Glance for realmeGlance372.1M3.2Entertainment
AJIO Online Shopping AppAjio252.1M4.5Shopping
Glance for realmeGlance118.3M4.4Entertainment
Glance for MotorolaGlance115.3M2.1Entertainment
LimeRoad: Online Fashion ShopLimeroad108.2M4.3Shopping
Lenskart : Eyeglasses & MoreLenskart76.5M4.3Shopping
Nykaa Fashion – Shopping AppNykaa Fashion70.9M4.7Shopping
Glance for realme (GO Edition)Glance64.5M4.3Entertainment
Zivame : Shop Lingerie & moreZivame33.7M4.3Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Fashion Tech2831.8BMyntra - Fashion Shopping App 404.1M
Mobile Advertising18722.9MGlance for realme 372.1M
Horizontal E-Commerce3487.4MNykaa Fashion – Shopping App 70.9M
Apparel Brands84141.4MZivame : Shop Lingerie & more 33.7M
Social Commerce2108.2MLimeRoad: Online Fashion Shop 108.2M
Fashion Accessories1195.9MLenskart : Eyeglasses & More 76.5M
Online Mom & Baby Care515.7MHopscotch - Kids Fashion Brand 15.3M
Sports Tech65.3MRapidBox: Sneakers and Fashion 3M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 22023Q2: 12023Q22023Q3: 92023Q3: 42023Q32023Q4: 92023Q4: 52023Q42024Q1: 82024Q1: 32024Q12024Q2: 32024Q2: 32024Q22024Q3: 72024Q3: 52024Q32024Q4: 42024Q4: 72024Q42025Q1: 72025Q1: 102025Q12025Q2: 22025Q2: 142025Q22025Q3: 112025Q3: 242025Q32025Q4: 72025Q4: 332025Q42026Q1: 172026Q1: 452026Q1

Darker bars are new releases, lighter bars apps updated. 155 of 284 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The India direct-to-consumer fashion brands market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

B2c e-commerce4,552
Retail tech4,552
Consumer digital4,296
Internet first brands3,362
Handicraft e-commerce447
Marketplaces380
Sustainable ecommerce264
Luxury e-commerce209
Mom and baby care e-commerce185
Customized products e-commerce165
Enterprise tech122
Internet first sportswear brands81

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

B2c e-commerce

The largest measured segment in this report snapshot.

4552companies
6.7%have hiring activity

307 companies hiring · $4.43B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product4,409
E-commerce - service255
Physical commerce180
Commission on transaction103
Subscription102
Advertising72
Fee-for-service23
Renting / leasing10
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundsmhyth.com ↗

MHYTH secured ₹5 crore (~$600,000) in pre‑seed funding, backed by a Mumbai‑based single‑family office led by businessman Mohammed Asief Khan.

Funding roundshealthfab.in ↗

HealthFab Raises ₹20 Cr in Series A Round Menstrual hygiene startup HealthFab has raised ₹20 crore in a Series A round led by Atomic Capital.

Funding roundskisah.in ↗

Kisah Raises ₹35.9 Cr in Series A Round Men's and kids' ethnic wear brand Kisah has raised ₹35.9 crore in a Series A round led by Fireside Ventures, with several individual investors also participating.

Funding roundschupps.com ↗

Chupps, India's fast-growing D2C open footwear brand, has announced that Ajinkya Rahane, current captain of Kolkata Knight Riders and former captain of the Indian Test cricket team, has joined the company as an equity investor and strategic advisor as part of its pre-Series B round fundraise.

Funding roundspalmonas.com ↗

Jewellery brand Palmonas raised $40 million.

Mergers & acquisitionsedamamma.com ↗

Alia Bhatt sold a 51% stake in her sustainable kids and maternity wear brand, Ed-a-Mamma to Reliance Retail Ventures (RRVL) about three years after launch.

Funding roundsuppercase.co.in ↗

Direct-to-consumer (D2C) luggage brand Uppercase has raised Rs 20 crore in a fresh funding round from existing investors Accel India and Volrado Venture Partners.

Mergers & acquisitionssolethreads.com ↗

"Tauseef Mirza, managing director of Mirza International, has acquired a 100% stake in casual footwear startup Solethreads."

Funding roundskidbea.com ↗

"Kidbea raised $3.16 million in a Series A round,"

Full recorded event mix

Top 10 categories among 743 recorded events in the 24-month window.

Funding rounds
185
Company announcements
166
Earnings
102
IPO activity
81
Leadership moves
74
New products
52
Capital infusions
28
Lawsuit
17
Mergers & acquisitions
17
Job creation
6
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

30 tracked people moves

JCB India ↗
Geetika Bangia

Appointment Head – PR & Corporate Communications

Lenskart ↗
Madhur Acharya

Departure Previously Vice President – Ecommerce

Palmonas ↗
Shraddha Kapoor

Appointment Co-founder

Palmonas ↗
Ritu Raj

Appointment Vice President – Supply Chain & Operations

Myntra ↗
Sharon Pais

Appointment Head, Myntra

Myntra ↗
Nandita Sinha

Departure Previously Chief Executive Officer

Technosport ↗
Sachin Tandon

Appointment Chief Planning & Supply Chain Officer

Myntra ↗
Kannan Ganesan

Appointment Chief Finance Officer

Product launches

Products, platforms and features in the recorded window

Myntra ↗
e.l.f. Cosmetics

Beauty

Auraska ↗
Auraska Platform

Alternate investments and strategic advisory platform

JCB India ↗
JCB 3DX DFi

Backhoe loader

Lenskart ↗
GeoIQ

Geo-analytics engine

Lenskart ↗
TangoEye

Computer vision platform

Clovia ↗
swimwear

Swimwear

Clovia ↗
sports-specific activewear

Activewear

Myntra ↗
zero-commission model

Marketplace Service

Workforce actions

2 companies with reported reductions

Myntra ↗

50 rolesorganisational consolidation

BlissClub ↗

Scale not stated roleshigh cash burn and funding issues

Regulatory events

5 recorded events

Myntra ↗

case openedEnforcement Directorate (ED)

Lenskart ↗

approved for IPO launchSEBI

Lenskart ↗

approved for public issueSEBI

Myntra ↗

received noticeEnforcement Directorate

Litigation

7 tracked suits

Company
Enforcement Directorate v myntra, other entities, directors

Violation of Foreign Exchange Management Act (FEMA) and FDI policy through misrepresentatiRegulatory · Filed

Company
Enforcement Directorate (ED) v myntra, its associated entities

Violation of FDI policies under FEMARegulatory · Filed

Earnings pulse

Reported company results in the recorded window.

19companies
86period observations
38.0%median reported growth

Median across 93 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Reliance Retail Ventures→Ed-a-Mamma ↗Announced2026-04-06Not stated in snapshot
mirza international→Solethreads ↗Announced2026-04-02Not stated in snapshot
Articore→Frankly Wearing ↗Pending2026-03-24$900.0K
Lenskart→iiNeer Corp., Ltd.Announced2025-12-26Not stated in snapshot
Lenskart→Marco Optical (Thailand) Co., Ltd.Announced2025-12-22Not stated in snapshot
warburg pincus→Candere ↗Announced2025-09-03Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

946 postings in the preceding 12 months. The full 1,217-posting snapshot covers 254 employers.

Expand panel +

Most advertised job titles

Content Writer28
Store Manager20
Fashion Consultant9
Associate Category Management8
Ecommerce Manager7
Jewellery Consultant6
12 internship postings

0 tracked postings mention remote work.

The seniority mix

567 postings specify a level.

unspecified
650
manager
211
lead
126
senior
110
intern
89
entry
31

Skills employers mention

Top skills across 1,217 tracked postings in the available jobs snapshot.

Excel
101
Inventory Management
96
Customer Service
74
Communication Skills
70
Data Analysis
66
Python
52
Sql
51
Sales
49
Communication
49
Google Sheets
46
ADVERTISED PAY$7.2K/ year

Median across 150 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

3,357 founders and chief executives across 2,506 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

295 profiles with education records.

IIT Delhi
28
University of Delhi
27
Indian School of Business
26
IIT Bombay
22
IIT Roorkee
16
IIM Ahmedabad
15
University of Warwick
14
IIM Calcutta
12

Prior employers

87 profiles with prior-work records.

Amazon
16
Myntra
16
Microsoft
11
Flipkart
11
McKinsey
8
Bain
6
Boston Consulting Group
6
Goldman Sachs
6

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

28,404 articles in the measured 12-month window.

Expand panel +
28,404articles in the measured year
6,967articles in 2026Q1
84.0%positive tone in the latest complete year

News volume trends

Direct-to-Consumer Fashion Brands coverage across India · articles per complete quarter

02,6255,2517,87610,5022021Q2: 3,7342021Q22021Q3: 4,6512021Q4: 4,9702022Q1: 5,4762022Q2: 5,6592022Q22022Q3: 5,3462022Q4: 6,6302023Q1: 6,5492023Q2: 6,3212023Q22023Q3: 6,3142023Q4: 6,7712024Q1: 6,1782024Q2: 6,1592024Q22024Q3: 7,3372024Q4: 7,6912025Q1: 9,1322025Q2: 6,5532025Q22025Q3: 7,7742025Q4: 6,4072026Q1: 6,9672026Q1
View quarterly article counts
QuarterArticles
2021Q23,734
2021Q34,651
2021Q44,970
2022Q15,476
2022Q25,659
2022Q35,346
2022Q46,630
2023Q16,549
2023Q26,321
2023Q36,314
2023Q46,771
2024Q16,178
2024Q26,159
2024Q37,337
2024Q47,691
2025Q19,132
2025Q26,553
2025Q37,774
2025Q46,407
2026Q16,967

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
11,872 positive · 68 neutral · 2,445 negative
2022
19,215 positive · 254 neutral · 3,621 negative
2023
22,874 positive · 115 neutral · 2,945 negative
2024
24,332 positive · 117 neutral · 2,883 negative
2025
25,061 positive · 248 neutral · 4,519 negative

Leading coverage topics

Direct-to-Consumer Fashion Brands coverage across India · ranked by full-period article count.

Celebrity Fashion And Style Updates5,134 articles in the full recorded period
1,038 recent · 1,304 prior
Global Textile Trade And Import/Export Trends3,200 articles in the full recorded period
1,164 recent · 653 prior
Red Carpet Event Coverage3,073 articles in the full recorded period
652 recent · 809 prior
Textile Market Analysis And Forecasts2,809 articles in the full recorded period
1,072 recent · 576 prior
Fashionable Hair Accessories2,475 articles in the full recorded period
1,022 recent · 836 prior
Luxury Silk Scarves2,323 articles in the full recorded period
900 recent · 760 prior
New Product Launches And Innovations2,210 articles in the full recorded period
654 recent · 528 prior
Strategic Partnerships And Collaborations1,901 articles in the full recorded period
522 recent · 445 prior
Technology Adoption And Digital Transformation1,578 articles in the full recorded period
465 recent · 363 prior
Wearable Technology And Smartwatches1,571 articles in the full recorded period
310 recent · 381 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Direct-to-Consumer Fashion Brands coverage across India

KeywordRecentPriorChange
tariff impacts481114322%
trade barrier reduction43189384%
bilateral trade imbalance30673319%
goods trade gap27866321%
trade facilitation commitments25464297%
folklore fashion20911483%
trade disputes18129524%
test cricket17119800%
innovative weaves16811151%
preferential tariff16370133%
chemical safety assessments0135-100%
osha chemical standards0133-100%
textile exchange standards0118-100%
organic certifications081-100%
cotton ginning3363-48%

Event and signal lenses

Direct-to-Consumer Fashion Brands coverage across India

All complete annual cohorts shown
Rising

Regulatory Risk

35,184 classified articles

tariff impacts, trade barrier reduction, ipo prospectus

32.8% critical · 55.5% positive
Flat

Funding Momentum

8,303 classified articles

pre-ipo valuation, ipo prospectus, ipo pricing

40.2% critical · 66.5% positive
Rising

Growth

16,165 classified articles

innovative product, industrial sector performance, wearable tech

30.0% critical · 61.6% positive

Direct-to-Consumer Fashion Brands coverage across India. Topic labels describe recorded classifications and can include broad context.

RESEARCH SIGNALS

What Direct-to-Consumer Fashion Brands research is working on

2,475 papers in the recorded worldwide scope.

Expand panel +
2,475papers
2,475worldwide comparison pool
92India-affiliated papers

Research orientation

Promising
995
Breakthrough
669
Descriptive
475
Problem-identifying
226
Comparative
61
Cautionary
43
Critical
6

Contribution mix

Methods-led
1,233
Empirical
736
Reviews
382
Position pieces
114
Theoretical
10

Tone counts: 2,412 positive · 54 neutral · 9 negative.

Common problems researchers identify
232 papers · 9.4% of this field
  • Textile104 papers
  • Clothing40 papers
  • Wearable computer35 papers
  • Wearable technology34 papers
  • Architectural engineering28 papers
  • Electronics18 papers
  • Sustainability12 papers
  • Reliability10 papers

Landmark: Smart Textiles for Electricity Generation

Cautions
43 papers · 1.7% of this field
  • Textile22 papers
  • Electrical conductor6 papers
  • Composite material5 papers
  • Electronics4 papers
  • Wearable computer3 papers
  • Wearable technology2 papers
  • Randomized controlled trial2 papers
  • Coating2 papers

Landmark: Wearable Electronics and Smart Textiles: A Critical Review

Opportunities
1,664 papers · 67.2% of this field
  • Textile722 papers
  • Wearable computer315 papers
  • Electrical conductor137 papers
  • Wearable technology134 papers
  • Composite material131 papers
  • Clothing102 papers
  • Nanotechnology93 papers
  • Yarn76 papers

Landmark: Smart fabric sensors and e-textile technologies: a review

Leading institutions

Chinese Academy of Sciences
2,313
Hong Kong Polytechnic University
2,043
Center for Sustainable Future Technologies
1,975
Italian Institute of Technology
1,975
Space
1,975
University of California, Los Angeles
1,626

Leading researchers

Matteo Stoppa
1,975
Alessandro Chiolerio
1,975
Jun Chen
1,725
Guorui Chen
1,448
Michael Bick
1,289
Kunigunde H. Cherenack
1,022
Yongzhong Li
903
Jun Yang
820

Highly cited breakthrough-labelled papers

  • Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolytes532 citations
  • Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towards Multifunctional Textiles424 citations
  • Shape adaptable and highly resilient 3D braided triboelectric nanogenerators as e-textiles for power and sensing421 citations
  • Woven Electronic Fibers with Sensing and Display Functions for Smart Textiles412 citations
  • Large‐Scale and Washable Smart Textiles Based on Triboelectric Nanogenerator Arrays for Self‐Powered Sleeping Monitoring410 citations

Common problems researchers identify

213 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Smart Textile Engineering ChallengesCommon problems researchers identify · 01

Smart Textile Engineering Challenges

103 papers

48.4% of this theme group

Researchers highlight difficulties integrating power generation and electronics into wearable clothing.

Architectural engineering (25) · Textile (44) · Wearable computer (17) · Clothing (17)

Smart Textiles for Electricity Generation

Smart textiles: A toolkit to fashion the future

View research history
YearShare index
2022894.9
2023952.1
20241032.1
2025972.9
Wearable Electronics Sustainability IssuesCommon problems researchers identify · 02

Wearable Electronics Sustainability Issues

59 papers

27.7% of this theme group

Studies flag environmental and technical concerns surrounding e‑textile production and use.

Textile (36) · Wearable technology (19) · Wearable computer (17) · Electronics (9)

Recent Trends in Wearable Electronic Textiles (e-Textiles): A Mini Review

Environmental sustainability of e-textile products approached by makers and manufacturers

View research history
YearShare index
2022171.6
2023172.4
2024145.7
2025165.2
Technical Textile Industry BarriersCommon problems researchers identify · 03

Technical Textile Industry Barriers

37 papers

17.4% of this theme group

Papers discuss material sourcing, durability, and safety obstacles for functional textile adoption.

Textile (18) · Textile industry (6) · Raw material (3) · Joint (3)

Diversification into Technical Textiles: A Forward Momentum for Indian Textiles Industry

Safety,durability and applicability of functional textiles

View research history
YearShare index
202299.3
2023100.4
202491.6
2025125.9
STEAM Education Integration LimitsCommon problems researchers identify · 04

STEAM Education Integration Limits

14 papers

6.6% of this theme group

Research points to gaps in curriculum and resources for teaching e‑textiles in schools.

Humanities (4) · Archaeology (3) · The arts (2) · Curriculum (2)

Supporting and Sustaining Equitable STEAM Activities in High School Classrooms: Understanding Computer Science Teachers’ Needs and Practices

E-textiles para la educación STEAM en educación primaria: una revisión sistemática

View research history
YearShare index
2022142.4
2023148.0
2024145.6
2025103.2

Cautions

39 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Critical Review of Smart TextilesCautions · 01

Critical Review of Smart Textiles

20 papers

51.3% of this theme group

Authors urge caution over performance claims and health implications of wearable smart fabrics.

Textile (14) · Electronics (3) · Wearable technology (2) · Smart material (2)

Wearable Electronics and Smart Textiles: A Critical Review

AI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE REVIEW

View research history
YearShare index
2022159.4
2023159.4
2024135.0
2025153.1
Conductive Textile Manufacturing RisksCautions · 02

Conductive Textile Manufacturing Risks

11 papers

28.2% of this theme group

Works examine reliability, laundering durability, and safety of electrically conductive fabrics.

Electrical conductor (5) · Wireless power transfer (2) · Planar (2) · Fusible alloy (2)

Development of textile-based transmission lines using conductive yarns and ultrasonic welding technology for e-textile applications

Evaluation of Launderability of Electrically Conductive Fabrics for E-Textile Applications

View research history
YearShare index
2022252.7
2023243.3
2024207.8
2025301.5
Clinical Validation GapsCautions · 03

Clinical Validation Gaps

5 papers

12.8% of this theme group

Limited randomized trials raise doubts about therapeutic effectiveness of functional textiles.

Randomized controlled trial (2) · Composite material (3) · Textile (4)

Functional textiles for atopic dermatitis: a systematic review and meta‐analysis

Experimental Analysis and Simulation of Novel Technical Textile Reinforced Composite of Banana Fibre

View research history
YearShare index
20223028.5
20232977.6
20242797.2
20251971.3
Assessment and Training ShortcomingsCautions · 04

Assessment and Training Shortcomings

3 papers

7.7% of this theme group

Studies note inconsistent evaluation standards and limited skill development for e‑textile creators.

Textile (2)

Consensual assessment in the new domain of e-textiles: Comparing insights from expert, quasi-expert, and novice judges.

Learning design for short-duration e-textile workshops: outcomes on knowledge and skills

View research history
YearShare index
2022115.2
2023123.4
2024128.2
2025169.1

Opportunities

1,516 papers · 7 recurring themes
7 cards

Swipe or scroll horizontally to browse.

Integrated Antenna and Sensor TextilesOpportunities · 01

Integrated Antenna and Sensor Textiles

290 papers

19.1% of this theme group

Opportunities focus on fabrics that combine communication antennas with health‑monitoring electrodes.

Textile (144) · Antenna (30) · Wearable computer (91) · Electrode (20)

A multifunctional wearable E-textile <i>via</i> integrated nanowire-coated fabrics

Design and validation of an e-textile-based wearable system for remote health monitoring

View research history
YearShare index
20221616.9
20231675.7
20241527.4
20251453.0
Fiber‑Optic Biosensing WearablesOpportunities · 02

Fiber‑Optic Biosensing Wearables

266 papers

17.5% of this theme group

Research explores optical fiber–based textiles for continuous physiological monitoring.

Wearable computer (115) · Fiber Bragg grating (21) · Textile (115) · Optical fiber (22)

Smart Textiles with Biosensing Capabilities

Smart Textile-Based Interactive, Stretchable and Wearable Sensors for Healthcare

View research history
YearShare index
2022159.3
2023167.3
2024146.0
2025175.2
Architectural Smart Clothing DesignsOpportunities · 03

Architectural Smart Clothing Designs

232 papers

15.3% of this theme group

Papers propose seamless integration of electronics into fashion for sports and everyday wear.

Textile (117) · Architectural engineering (40) · Clothing (32) · Wearable technology (33)

A Naturally Integrated Smart Textile for Wearable Electronics Applications

Smart Textiles and Wearable Technologies for Sportswear: A Design approach.

View research history
YearShare index
2022864.3
2023918.1
20241005.4
2025938.7
Nanocomposite Energy‑Harvesting TextilesOpportunities · 04

Nanocomposite Energy‑Harvesting Textiles

231 papers

15.2% of this theme group

Studies highlight carbon‑nanotube composites enabling self‑powered, multifunctional garments.

Nanotechnology (57) · Nanocomposite (21) · Composite material (51) · Carbon nanotube (20)

Functional Nanofibre: Enabling Material for the Next Generation Smart Textiles

Multipurpose Smart Textile with Integration of Efficient Energy Harvesting, All‐Season Switchable Thermal Management and Self‐Powered Sensin

View research history
YearShare index
20226750.0
20236725.2
20246870.9
20255386.9
High‑Performance Functional Fabric DevelopmentOpportunities · 05

High‑Performance Functional Fabric Development

223 papers

14.7% of this theme group

Research targets nanotech‑enhanced dyes and finishes for durable, multifunctional fashion textiles.

Textile (111) · Pulp and paper industry (12) · Dyeing (13) · Polyester (14)

Nanotechnology – a new route to high-performance functional textiles

Designing multifunctional textile fashion products

View research history
YearShare index
2022103.6
2023101.8
2024106.7
202594.8
Textile‑Centric Human‑Computer InteractionOpportunities · 06

Textile‑Centric Human‑Computer Interaction

150 papers

9.9% of this theme group

Works investigate craft‑based designs that merge computation with textile education and creativity.

Human–computer interaction (27) · Craft (13) · Mathematics education (10) · Textile (57)

Wearable E-Textiles Using a Textile-Centric Design Approach

A Review of E-Textiles in Education and Society

View research history
YearShare index
202279.4
202382.8
202492.8
202569.6
Durable Conductive Coatings for E‑TextilesOpportunities · 07

Durable Conductive Coatings for E‑Textiles

124 papers

8.2% of this theme group

Papers present robust conductive yarns and mounting methods for long‑lasting smart garments.

Electrical conductor (98) · Composite material (51) · Textile (55) · Coating (18)

Electronic Component Mounting for Durable E-Textiles: Direct Soldering of Components onto Textile-Based Deeply Permeated Conductive Patterns

A Novel Elastic Conductive Yarn for Smart Textile Applications

View research history
YearShare index
20223250.3
20233191.7
20243000.9
20252444.4

How this field compares with the research baseline

Orientation shares compared with 25,000 papers in the reference sample.

Research orientationThis fieldReference sample
Promising40.2%37.1%
Breakthrough27.0%26.1%
Descriptive19.2%17.8%
Problem-identifying9.1%9.5%
Comparative2.5%4.1%
Cautionary1.7%4.4%
Critical0.2%0.9%

Concerns receiving less research attention

Counts and shares refer to the stated research pool. A low count describes how much of that research is recorded here, not the absence of a real-world concern.

Concern / example paperPapersShareRaised as a problemWorldwide share
Privacy & surveillanceAI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE R210.93%9 (42.9%)0.93%
Hardware, e-waste & supply chainEnvironmental sustainability of e-textile products approached by makers and manufacturers70.31%1 (14.3%)0.31%
Concentration of compute powerFolding-Dependent vs. Folding-Independent Flexible Antennas on E-Textiles20.09%0 (0.0%)0.09%
Labour & data workSTEAM-Powered Education: E-Textiles to Integrate the Arts and STEM10.04%1 (100.0%)0.04%
Bias & fairnessAll-fabric-based multifunctional textile sensor for detection and discrimination of humidity, temperature, and strain st10.04%0 (0.0%)0.04%
Energy & datacenter footprint00.0%0 (%)0.0%
Water use00.0%0 (%)0.0%
Carbon & emissions of compute00.0%0 (%)0.0%
Safety & misuse00.0%0 (%)0.0%

Institution and researcher rankings use citations to their covered work. Research scope: worldwide. This may be broader than the company geography.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — India

Compare demand signals in India’s newsflow with the direct-to-consumer fashion brands categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 India demand signals compared with mapped direct-to-consumer fashion brands supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Highways & expressways ↗Connectivity Build-Out55.00.0+55.0+22.4%
Layoffs & income shocks ↗Spending Pressure65.012.5+52.5+77.0%
Housing & urban expansion ↗Demand Driver85.050.0+35.0+130.8%
Rail & metro connectivity ↗Connectivity Build-Out85.050.0+35.0+86.9%
Tourism footfall ↗Demand Driver55.025.0+30.0+62.6%
Inflation & spending pressure ↗Spending Pressure55.050.0+5.0+28.9%
Consumer grievances & trust ↗Trust Friction45.0100.0-55.0+67.8%
Industrial parks & warehousing ↗Investment Build-Out20.081.2-61.2+54.2%
E-commerce & quick delivery ↗Channel Shift0.081.2-81.2-5.9%
Airports & air links ↗Connectivity Build-Out45.0—No matching category—+62.9%
Congestion & traffic friction ↗Access Friction40.0—No matching category—+56.9%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. India is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage.

Uttar Pradesh253.9

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Himachal Pradesh241.0

Highways & expressways · Tourism footfall · Congestion & traffic friction

Maharashtra231.1

Highways & expressways · Housing & urban expansion · Inflation & spending pressure

Karnataka207.9

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Manipur205.2

Highways & expressways · Tourism footfall · Layoffs & income shocks

Haryana204.8

Highways & expressways · Congestion & traffic friction · Rail & metro connectivity

Jammu And Kashmir195.7

Highways & expressways · Rail & metro connectivity · Tourism footfall

Uttarakhand190.5

Highways & expressways · Tourism footfall · Congestion & traffic friction

Delhi182.7

Highways & expressways · Rail & metro connectivity · Congestion & traffic friction

Kerala158.9

Highways & expressways · Tourism footfall · Rail & metro connectivity

Tamil Nadu158.7

Highways & expressways · Housing & urban expansion · Rail & metro connectivity

Telangana155.9

Highways & expressways · Congestion & traffic friction · Housing & urban expansion

Inside the leading signals

Open any signal for its quarterly history
CONNECTIVITY BUILD-OUTHighways & expressways+55.0percentile-point gap
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

53.0mentions per 10,000 articles+22.4%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Marketplaces380

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

0163249652024Q3: 502024Q32024Q4: 422024Q42025Q1: 432025Q12025Q2: 402025Q22025Q3: 562025Q32025Q4: 442025Q42026Q1: 532026Q1
View quarterly signal counts
Highways & expressways in India coverage
QuarterMentionsPer 10,000 articles
2024Q3259050.72
2024Q4216142.67
2025Q1205443.77
2025Q2152340.39
2025Q3272656.52
2025Q4164544.23
2026Q1254353.89

Where this signal concentrates in the comparison geography

Himachal Pradesh172.4 / 10,000
Manipur153.9 / 10,000
Uttar Pradesh134.8 / 10,000
SPENDING PRESSURELayoffs & income shocks+52.5percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

11.25mentions per 10,000 articles+77.0%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Internet First Brands3,362
  • Marketplaces380

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 72024Q32024Q4: 42024Q42025Q1: 62025Q12025Q2: 92025Q22025Q3: 122025Q32025Q4: 102025Q42026Q1: 82026Q1
View quarterly signal counts
Layoffs & income shocks in India coverage
QuarterMentionsPer 10,000 articles
2024Q33727.29
2024Q42294.52
2025Q13246.91
2025Q23479.2
2025Q359112.25
2025Q438710.41
2026Q14238.96

Where this signal concentrates in the comparison geography

Karnataka21.4 / 10,000
Maharashtra11.3 / 10,000
DEMAND DRIVERHousing & urban expansion+35.0percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

13.88mentions per 10,000 articles+130.8%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce4,552
  • Marketplaces380

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 42024Q32024Q4: 52024Q42025Q1: 62025Q12025Q2: 72025Q22025Q3: 82025Q32025Q4: 92025Q42026Q1: 222026Q1
View quarterly signal counts
Housing & urban expansion in India coverage
QuarterMentionsPer 10,000 articles
2024Q32554.99
2024Q42875.67
2025Q13276.97
2025Q22747.27
2025Q34298.9
2025Q43599.65
2026Q1108422.97

Where this signal concentrates in the comparison geography

Maharashtra43.1 / 10,000
Tamil Nadu30.6 / 10,000
Karnataka29.0 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity+35.0percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

19.85mentions per 10,000 articles+86.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce4,552
  • Marketplaces380

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

071320262024Q3: 102024Q32024Q4: 112024Q42025Q1: 112025Q12025Q2: 142025Q22025Q3: 162025Q32025Q4: 162025Q42026Q1: 222026Q1
View quarterly signal counts
Rail & metro connectivity in India coverage
QuarterMentionsPer 10,000 articles
2024Q352110.2
2024Q456311.12
2025Q153611.42
2025Q256414.96
2025Q379616.51
2025Q462616.83
2026Q1107222.72

Where this signal concentrates in the comparison geography

Gujarat37.1 / 10,000
Jammu And Kashmir35.2 / 10,000
Maharashtra35.1 / 10,000
DEMAND DRIVERTourism footfall+30.0percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

12.34mentions per 10,000 articles+62.6%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Internet First Brands3,362
  • Handicraft E-Commerce447

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04812172024Q3: 62024Q32024Q4: 72024Q42025Q1: 82025Q12025Q2: 102025Q22025Q3: 132025Q32025Q4: 142025Q42026Q1: 92026Q1
View quarterly signal counts
Tourism footfall in India coverage
QuarterMentionsPer 10,000 articles
2024Q33336.52
2024Q43767.42
2025Q14128.78
2025Q239610.5
2025Q364913.46
2025Q453514.39
2026Q14449.41

Where this signal concentrates in the comparison geography

Meghalaya44.6 / 10,000
Ladakh39.7 / 10,000
Kerala31.8 / 10,000
SPENDING PRESSUREInflation & spending pressure+5.0percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

20.73mentions per 10,000 articles+28.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce4,552
  • Marketplaces380

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

081725342024Q3: 122024Q32024Q4: 182024Q42025Q1: 152025Q12025Q2: 212025Q22025Q3: 292025Q32025Q4: 152025Q42026Q1: 152026Q1
View quarterly signal counts
Inflation & spending pressure in India coverage
QuarterMentionsPer 10,000 articles
2024Q362612.26
2024Q494118.58
2025Q174915.96
2025Q281421.58
2025Q3141129.26
2025Q459215.92
2026Q173615.6

Where this signal concentrates in the comparison geography

Maharashtra35.3 / 10,000
Kashmir13.8 / 10,000
Kerala8.8 / 10,000
TRUST FRICTIONConsumer grievances & trust-55.0percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

5.91mentions per 10,000 articles+67.8%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Retail Tech4,552
  • Consumer Digital4,296

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

024672024Q3: 22024Q32024Q4: 42024Q42025Q1: 42025Q12025Q2: 42025Q22025Q3: 62025Q32025Q4: 62025Q42026Q1: 52026Q1
View quarterly signal counts
Consumer grievances & trust in India coverage
QuarterMentionsPer 10,000 articles
2024Q31142.23
2024Q42234.4
2025Q12294.88
2025Q21534.06
2025Q32916.03
2025Q42416.48
2026Q12675.66

Where this signal concentrates in the comparison geography

Karnataka9.7 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-61.2percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

4.56mentions per 10,000 articles+54.2%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce4,552
  • Handicraft E-Commerce447
  • Luxury E-Commerce209
  • Mom And Baby Care E-Commerce185
  • Customized Products E-Commerce165

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

013452024Q3: 32024Q32024Q4: 22024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 42025Q32025Q4: 42025Q42026Q1: 42026Q1
View quarterly signal counts
Industrial parks & warehousing in India coverage
QuarterMentionsPer 10,000 articles
2024Q31703.33
2024Q41422.8
2025Q11583.37
2025Q21684.45
2025Q32214.58
2025Q41754.71
2026Q11904.03

Where this signal concentrates in the comparison geography

Andhra Pradesh16.2 / 10,000
Uttar Pradesh9.1 / 10,000
Kerala9.0 / 10,000
CHANNEL SHIFTE-commerce & quick delivery-81.2percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

3.28mentions per 10,000 articles-5.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce4,552
  • Handicraft E-Commerce447
  • Luxury E-Commerce209
  • Mom And Baby Care E-Commerce185
  • Customized Products E-Commerce165

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

012452024Q3: 22024Q32024Q4: 42024Q42025Q1: 42025Q12025Q2: 32025Q22025Q3: 32025Q32025Q4: 22025Q42026Q1: 22026Q1
View quarterly signal counts
E-commerce & quick delivery in India coverage
QuarterMentionsPer 10,000 articles
2024Q31442.82
2024Q42114.17
2025Q11924.09
2025Q21253.31
2025Q31653.42
2025Q41042.8
2026Q11142.42

Where this signal concentrates in the comparison geography

Karnataka7.9 / 10,000
Uttarakhand5.4 / 10,000
Delhi5.2 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links—supply not mapped
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

6.79mentions per 10,000 articles+62.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

This signal has no matching category in the page’s direct-to-consumer fashion brands market map, so no supply percentile or gap is assigned.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

0358112024Q3: 32024Q32024Q4: 32024Q42025Q1: 52025Q12025Q2: 52025Q22025Q3: 62025Q32025Q4: 92025Q42026Q1: 62026Q1
View quarterly signal counts
Airports & air links in India coverage
QuarterMentionsPer 10,000 articles
2024Q31823.56
2024Q41943.83
2025Q12705.75
2025Q22265.99
2025Q32946.1
2025Q43529.46
2026Q13046.44

Where this signal concentrates in the comparison geography

Maharashtra15.4 / 10,000
Uttar Pradesh14.4 / 10,000
Delhi14.2 / 10,000
ACCESS FRICTIONCongestion & traffic friction—supply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

11.15mentions per 10,000 articles+56.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

This signal has no matching category in the page’s direct-to-consumer fashion brands market map, so no supply percentile or gap is assigned.

Quarterly share of India coverage

Mentions per 10,000 articles · zero baseline

04711142024Q3: 82024Q32024Q4: 72024Q42025Q1: 72025Q12025Q2: 72025Q22025Q3: 122025Q32025Q4: 122025Q42026Q1: 92026Q1
View quarterly signal counts
Congestion & traffic friction in India coverage
QuarterMentionsPer 10,000 articles
2024Q34218.24
2024Q43707.31
2025Q13397.22
2025Q22757.29
2025Q360612.57
2025Q445012.1
2026Q14329.16

Where this signal concentrates in the comparison geography

Haryana24.8 / 10,000
Telangana23.3 / 10,000
Uttar Pradesh21.6 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

India direct-to-consumer fashion brands coverage

Expand panel +
RESEARCH CONTEXT · 2019

A study on investments in the big data-driven supply chain, performance measures and organisational performance in Indian retail 4.0 context

International Journal of Production Research

190 citations in the snapshot

RESEARCH CONTEXT · 2017

Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Journal of Asia Business Studies

167 citations in the snapshot

RESEARCH CONTEXT · 2018

The role of perceived benefits in formation of online shopping attitude among women shoppers in India

South Asian Journal of Business Studies

105 citations in the snapshot

RESEARCH CONTEXT · 2020

Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

Journal of theoretical and applied electronic commerce research

95 citations in the snapshot

What is growing in this coverage

India coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
ecological literacy7427206.9%
member-supported agriculture7128184.0%
environmental training7129174.2%
train discount schemes6529151.0%
ecosystem services6529151.0%
bus ticket portals8742132.0%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Direct-to-Consumer Fashion Brands in India: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put India in context

All landscapes ↗

Company ecosystem snapshot: 29 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon