Industry landscapes
Industry report

Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE NEW YORK CITY EDITION 2026

New York City’s
direct-to-consumer fashion brands industry,
in focus.

The companies, capital and talent shaping direct-to-consumer fashion brands in New York City. Find the leaders. Understand the segments. See where the activity is.

Snapshot: Funding in USD
Illustrated cover for Direct-to-Consumer Fashion Brands Industry Landscape of New York City
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Direct-to-Consumer Fashion Brands illustration
MEET THE COMPANIES

Explore New York City’s direct-to-consumer fashion brands leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Direct-to-Consumer Fashion Brands company highlights in New York City, snapshot 1 September 2026
Company
Rent the Runwayrenttherunway.com$526.35M7 roles225Financial figure available in RadarView in Radar
Giltgilt.com$299.01M485
Bombasbombas.com$278.52M
1stdibs1stdibs.com$196.8M246$89.62MFYFY2025 filing
Pairpaireyewear.com$148.48M117Financial figure available in RadarView in Radar
Vivrellevivrelle.com$143M48
James Allenjamesallen.com$140M220
Springshopspring.com$139.03M126
Marc Jacobsmarcjacobs.com10 roles1,257
Bonobosbonobos.com9 roles322
Psycho Bunnypsychobunny.com8 roles265
Rebagrebag.com8 roles129
Goopgoop.com7 roles210
Fresh Printsfreshprints.com5 roles1
La Lignelalignenyc.com4 roles33
32 Degrees32degrees.com118
BaubleBarbaublebar.com104
Capelli Sportcapellisport.com233
Draper Jamesdraperjames.com45
GlassesUSAglassesusa.com140
Kenneth Cole Productionskennethcole.com860
Pickleshoponpickle.com
Ponchoponchooutdoors.com8
Primaryprimary.com58
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Direct-to-Consumer Fashion Brands industry KPIs in New York City

A few useful ratios bring the size of this ecosystem into perspective.

1 September 2026
Hiring participation8.1%

62 of 768 tracked companies have open roles.

Funding participation19.9%

153 of 768 tracked companies have a recorded round.

Top 3 funding share31.7%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$3.5M

Midpoint of 176 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 31.7% of disclosed capital, while 80.1% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How New York City direct-to-consumer fashion brands has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

New York City direct-to-consumer fashion brands
$0$137.78M$275.56M$413.34M$551.13M2016: $174.54M20162017: $329.35M20172018: $483.44M20182019: $353.83M20192020: $35.38M20202021: $421.17M20212022: $234.18M20222023: $118.19M20232024: $12.38M20242025: $101.34M2025
View the numbers
Annual direct-to-consumer fashion brands funding and company formation in New York City
YearFunding (USD)FoundedRaising
2016$174.54M4922
2017$329.35M5321
2018$483.44M4729
2019$353.83M3222
2020$35.38M329
2021$421.17M3120
2022$234.18M2514
2023$118.19M1812
2024$12.38M174
2025$101.34M27
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Rent the Runway15.1%
  • Gilt8.6%
  • Bombas8.0%
  • Other companies68.3%

Funding by stage

222 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel83 37.4%
Series A–B86 38.7%
Series C+ / PE26 11.7%
Grants, debt & other27 12.2%

Recent recorded rounds

Latest recorded rounds · USD
0 rounds

Swipe or scroll horizontally to browse.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A03/2021
Bombasbombas.com$150M

Participating investors were not recorded in this snapshot.

Series E04/2011
Giltgilt.com$138M

Backed by Matrix and General Atlantic and others.

Series B08/2022
Bombasbombas.com$96.66M

Participating investors were not recorded in this snapshot.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 1 reporting entities from 3 eligible matches.

Revenue in covered accounts

Sum of reporting-entity revenue; not New York City market sales.

Net profit / loss

Combined result for the same cohort.

Aggregate net margin

Combined net income ÷ combined revenue.

Median company revenue

The middle covered reporting entity.

Profitable entities

None of 1 covered entities.

Top-five concentration

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 1 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

1 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
NEW YORK CITY · INDUSTRY COHORTS

How does direct-to-consumer fashion brands compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the New York City companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

49 of the 768 companies on this page carry a measured traffic record (6.4%); these are the largest of those, by monthly visits. The median among them is 336,754 visits.

CompanyMonthly visitsAuthorityMobile
TeePublicteepublic.com8,367,2066373.7%
1stdibs1stdibs.com5,174,8926467.8%
Editorialisteditorialist.com3,466,4134368.6%
Bombasbombas.com2,006,6905666.8%
Rent the Runwayrenttherunway.com1,761,6435568.5%
The Rowtherow.com1,374,7915677%
Bodycandybodycandy.com1,362,8384792.6%
Veronica Beardveronicabeard.com1,362,1074785.9%
Ayrayr.com1,071,5574094.4%
Goopgoop.com810,6956077.1%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

14 of these companies (1.8%) publish at least one Android app — 16 apps in all, carrying 6M installs between them.

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

INSIDE THE INDUSTRY

The New York City direct-to-consumer fashion brands market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

B2c e-commerce766
Consumer digital740
Internet first brands575
Marketplaces77
Luxury e-commerce57
Handicraft e-commerce36
Customized products e-commerce35
Enterprise tech30
Sustainable ecommerce28
Sports tech27
Second hand goods24
Second hand fashion goods24

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

B2c e-commerce

The largest measured segment in this report snapshot.

766companies
8.1%have hiring activity

62 companies hiring · $3.48B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product698
E-commerce - service65
Subscription52
Commission on transaction37
Physical commerce32
Advertising24
Fee-for-service6
Sponsorship4
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsfullbeauty.com ↗

Two plus-size apparel retailers – one with nearly 300 stores and the other primarily an online enterprise – announced they have entered into a definitive agreement to combine in a merger of equals.

Funding roundsstreakersports.com ↗

Streaker Sports, a sports lifestyle and apparel brand, has raised $500K in funding according to a recent SEC filing.

Mergers & acquisitionsmarcjacobs.com ↗

The Paris-based conglomerate behind brands including Louis Vuitton, Dior and Moët Hennessy had approached potential buyers including Reebok owner Authentic Brands, about a sale of the fashion label.

Funding roundsshoponpickle.com ↗

C-to-c clothing and accessory rental company Pickle has raised a $12 million Series A funding round, which will go on product enhancements, market expansion, community events and expanding its team.

Mergers & acquisitionsprimary.com ↗

Georgia Banking Company, Inc. (“GBC”), the parent company of Georgia Banking Company, and Primary Bancshares Corporation (“PBC”), the parent company of Georgia Primary Bank, are pleased to announce the successful completion of their merger and the merger of their subsidiary banks, effective March 1, 2025.

Funding roundsglassesusa.com ↗

GlassesUSA (Tel Aviv, Israel), the online retailer specializing in prescription eyewear, reported the closing of $12.5 million in new financing led by Viola Private Equity, a member of the Viola Group.

Funding roundsshopspring.com ↗

Spring, a leading early-stage impact investing ecosystem that’s raised $51M+ in early-stage capital.

Mergers & acquisitionshatchcollection.com ↗

Go Global Retail today announced it has completed its acquisition of HATCH Collection, a leader in premium maternity fashion, through its Janie and Jack Holdings, Inc. platform.

Leadership movesthombrowne.com ↗

He left Nordstrom in July to become chief executive officer of Thom Browne.

Earningsrenttherunway.com ↗

Strong Finish to FY25 with Q4 Ending Active Subscribers +20.1% YoY; Revenue up 20% YoY Highest Quarterly Revenue in Company History at $91.7M

Full recorded event mix

Top 10 categories among 85 recorded events in the 24-month window.

Earnings
24
Leadership moves
19
Company announcements
8
Funding rounds
7
Mergers & acquisitions
7
Contracts
6
Asset acquisitions
6
New products
5
Capital infusions
2
Lawsuit
1
4 activity cards

Swipe or scroll horizontally to browse.

Product launches

Products, platforms and features in the recorded window

Social media campaigns on Instagram, TikTok, Reddit

Marketing campaign

Personalized recommendations

AI-powered recommendation feature

Vivrelle ↗
AI Stylist

Feature

Contract wins

1 recorded customer wins

Primary ↗

Customer: J4 Ventures Inc.Hydrogen

Litigation

1 tracked suits

Company
mission product holdings v Tempnology, LLC

trademark license disputeCivil · Verdict

Earnings pulse

Reported company results in the recorded window.

3companies
28period observations
4.2%median reported growth

Median across 20 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Destination XLFullbeauty ↗Announced2025-12-18Not stated in snapshot
NaMarc Jacobs ↗Announced2025-07-31$1.0B
authentic brandsMarc Jacobs ↗Rumored2025-07-25Not stated in snapshot
georgiaPrimary ↗Completed2025-03-01Not stated in snapshot
Go Global RetailHATCH ↗Completed2024-10-10Not stated in snapshot
Club UnderdogDiaza ↗Announced2024-06-26Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

1,243 postings in the preceding 12 months. The full 1,807-posting snapshot covers 72 employers.

Expand panel +

Most advertised job titles

Brand Ambassador28
Sales Associate26
Field Sales Coordinator24
Planner / Scheduler22
Overnight Studio Cleaner & Lead22
Field Marketing Agent19
0 internship postings

16 tracked postings mention remote work.

The seniority mix

614 postings specify a level.

unspecified
1,193
manager
307
senior
149
lead
91
entry
50
intern
17

Skills employers mention

Top skills across 1,807 tracked postings in the available jobs snapshot.

Excel
15
Microsoft Office Suite
8
Aws
6
Pos
6
Sap
5
Powerpoint
5
Inventory Management
5
Apis
4
Engineering
4
Cad
4
ADVERTISED PAY$65.0K/ year

Median across 222 postings with pay data, expressed in USD.

Salary by seniority

manager$104.7K/ year48 postings
lead$35.5K/ year42 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

480 founders and chief executives across 369 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

85 profiles with education records.

Harvard University
17
Harvard Business School
12
University of Pennsylvania
11
Cornell University
10
Columbia Business School
7
Stanford University
6
Columbia University
6
Wharton School
5

Prior employers

13 profiles with prior-work records.

McKinsey
4
Goldman Sachs
2
Bain
1
Google
1
Amazon
1
Salesforce
1
Facebook
1
Microsoft
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

9,922 articles in the measured 12-month window.

Expand panel +
9,922articles in the measured year
2,074articles in 2026Q1
89.7%positive tone in the latest complete year

News volume trends

Direct-to-Consumer Fashion Brands coverage tagged New York City · articles per complete quarter

07781,5572,3353,1132021Q2: 1,0162021Q22021Q3: 1,4692021Q4: 1,8542022Q1: 1,4832022Q2: 1,6382022Q22022Q3: 1,4482022Q4: 1,3682023Q1: 1,4182023Q2: 1,9762023Q22023Q3: 1,8042023Q4: 1,7312024Q1: 2,3602024Q2: 2,7072024Q22024Q3: 2,0762024Q4: 2,4002025Q1: 2,4282025Q2: 2,4362025Q22025Q3: 2,6862025Q4: 2,4662026Q1: 2,0742026Q1
View quarterly article counts
QuarterArticles
2021Q21,016
2021Q31,469
2021Q41,854
2022Q11,483
2022Q21,638
2022Q31,448
2022Q41,368
2023Q11,418
2023Q21,976
2023Q31,804
2023Q41,731
2024Q12,360
2024Q22,707
2024Q32,076
2024Q42,400
2025Q12,428
2025Q22,436
2025Q32,686
2025Q42,466
2026Q12,074

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
3,867 positive · 13 neutral · 659 negative
2022
4,982 positive · 11 neutral · 935 negative
2023
6,120 positive · 12 neutral · 786 negative
2024
8,357 positive · 11 neutral · 1,151 negative
2025
8,974 positive · 16 neutral · 1,009 negative

Leading coverage topics

Direct-to-Consumer Fashion Brands coverage tagged New York City · ranked by full-period article count.

Celebrity Fashion And Style Updates48,614 articles in the full recorded period
11,368 recent · 10,300 prior
Red Carpet Event Coverage30,059 articles in the full recorded period
7,786 recent · 6,812 prior
Protective Face Masks And Gaiters7,749 articles in the full recorded period
1,094 recent · 259 prior
Covid 19 Mask Mandates And Ppe Effectiveness7,564 articles in the full recorded period
879 recent · 202 prior
Celebrity Endorsements And Sponsorships5,861 articles in the full recorded period
1,391 recent · 1,277 prior
Cryptocurrency Impact On Forex Markets5,430 articles in the full recorded period
3,653 recent · 411 prior
Celebrity Owned Businesses And Brands4,505 articles in the full recorded period
1,045 recent · 964 prior
Fashionable Hair Accessories4,417 articles in the full recorded period
1,805 recent · 1,313 prior
Body Positive Fashion Campaigns3,824 articles in the full recorded period
954 recent · 649 prior
Celebrity Social Media Trends3,031 articles in the full recorded period
526 recent · 459 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

United States comparison coverage

KeywordRecentPriorChange
safety face masks898202345%
reusable protective masks891208328%
protective face masks881199343%
fashion safety masks785167370%
windproof masks712150375%
anti-pollution masks691185274%
stablecoin fx impact662242658%
crypto volatility fx661312032%
face covering policies603120402%
mask filtration440109304%
eco-fashion112293-62%
denim jeans145270-46%
jeans131258-49%
bootcut jeans132254-48%
skinny jeans131254-48%

Event and signal lenses

United States comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

77,875 classified articles

celebrity stylists, star outfits, safety face masks

21.3% critical · 47.6% positive
Rising

Funding Momentum

17,065 classified articles

technical rock journeys, prog rock epics, extended rock compositions

22.3% critical · 61.4% positive
Rising

Growth

27,312 classified articles

new store launches, store openings, retail expansion

17.8% critical · 53.6% positive

Direct-to-Consumer Fashion Brands coverage tagged New York City. Topic labels describe recorded classifications and can include broad context.

RESEARCH SIGNALS

What Direct-to-Consumer Fashion Brands research is working on

2,475 papers in the recorded worldwide scope.

Expand panel +
2,475papers
2,475worldwide comparison pool
288India-affiliated papers

Research orientation

Promising
995
Breakthrough
669
Descriptive
475
Problem-identifying
226
Comparative
61
Cautionary
43
Critical
6

Contribution mix

Methods-led
1,233
Empirical
736
Reviews
382
Position pieces
114
Theoretical
10

Tone counts: 2,412 positive · 54 neutral · 9 negative.

Common problems researchers identify
232 papers · 9.4% of this field
  • Textile104 papers
  • Clothing40 papers
  • Wearable computer35 papers
  • Wearable technology34 papers
  • Architectural engineering28 papers
  • Electronics18 papers
  • Sustainability12 papers
  • Reliability10 papers

Landmark: Smart Textiles for Electricity Generation

Cautions
43 papers · 1.7% of this field
  • Textile22 papers
  • Electrical conductor6 papers
  • Composite material5 papers
  • Electronics4 papers
  • Wearable computer3 papers
  • Wearable technology2 papers
  • Randomized controlled trial2 papers
  • Coating2 papers

Landmark: Wearable Electronics and Smart Textiles: A Critical Review

Opportunities
1,664 papers · 67.2% of this field
  • Textile722 papers
  • Wearable computer315 papers
  • Electrical conductor137 papers
  • Wearable technology134 papers
  • Composite material131 papers
  • Clothing102 papers
  • Nanotechnology93 papers
  • Yarn76 papers

Landmark: Smart fabric sensors and e-textile technologies: a review

Leading institutions

Chinese Academy of Sciences
2,313
Hong Kong Polytechnic University
2,043
Center for Sustainable Future Technologies
1,975
Italian Institute of Technology
1,975
Space
1,975
University of California, Los Angeles
1,626

Leading researchers

Matteo Stoppa
1,975
Alessandro Chiolerio
1,975
Jun Chen
1,725
Guorui Chen
1,448
Michael Bick
1,289
Kunigunde H. Cherenack
1,022
Yongzhong Li
903
Jun Yang
820

Highly cited breakthrough-labelled papers

  • Smart Electronic Yarns and Wearable Fabrics for Human Biomonitoring made by Carbon Nanotube Coating with Polyelectrolytes532 citations
  • Scalable One‐Step Wet‐Spinning of Graphene Fibers and Yarns from Liquid Crystalline Dispersions of Graphene Oxide: Towards Multifunctional Textiles424 citations
  • Shape adaptable and highly resilient 3D braided triboelectric nanogenerators as e-textiles for power and sensing421 citations
  • Woven Electronic Fibers with Sensing and Display Functions for Smart Textiles412 citations
  • Large‐Scale and Washable Smart Textiles Based on Triboelectric Nanogenerator Arrays for Self‐Powered Sleeping Monitoring410 citations

Common problems researchers identify

213 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Smart Textile Engineering ChallengesCommon problems researchers identify · 01

Smart Textile Engineering Challenges

103 papers

48.4% of this theme group

Researchers highlight difficulties in integrating electricity generation and computing functions into wearable fabrics.

Architectural engineering (25) · Textile (44) · Wearable computer (17) · Clothing (17)

Smart Textiles for Electricity Generation

Smart textiles: A toolkit to fashion the future

View research history
YearShare index
2022894.9
2023952.1
20241032.1
2025972.9
Wearable Electronics Sustainability IssuesCommon problems researchers identify · 02

Wearable Electronics Sustainability Issues

59 papers

27.7% of this theme group

Studies point to environmental and technical hurdles in developing and scaling e‑textile products.

Textile (36) · Wearable technology (19) · Wearable computer (17) · Electronics (9)

Recent Trends in Wearable Electronic Textiles (e-Textiles): A Mini Review

Environmental sustainability of e-textile products approached by makers and manufacturers

View research history
YearShare index
2022171.6
2023172.4
2024145.7
2025165.2
Technical Textile Industry BarriersCommon problems researchers identify · 03

Technical Textile Industry Barriers

37 papers

17.4% of this theme group

Works discuss material sourcing, durability, and safety concerns for new functional textile applications.

Textile (18) · Textile industry (6) · Raw material (3) · Joint (3)

Diversification into Technical Textiles: A Forward Momentum for Indian Textiles Industry

Safety,durability and applicability of functional textiles

View research history
YearShare index
202299.3
2023100.4
202491.6
2025125.9
Educational Integration of E‑TextilesCommon problems researchers identify · 04

Educational Integration of E‑Textiles

14 papers

6.6% of this theme group

Papers examine obstacles to incorporating smart textiles into STEAM curricula and classroom practice.

Humanities (4) · Archaeology (3) · The arts (2) · Curriculum (2)

Supporting and Sustaining Equitable STEAM Activities in High School Classrooms: Understanding Computer Science Teachers’ Needs and Practices

E-textiles para la educación STEAM en educación primaria: una revisión sistemática

View research history
YearShare index
2022142.4
2023148.0
2024145.6
2025103.2

Cautions

39 papers · 4 recurring themes
4 cards

Swipe or scroll horizontally to browse.

Smart Textile Safety and ReliabilityCautions · 01

Smart Textile Safety and Reliability

20 papers

51.3% of this theme group

Authors urge caution over health, durability, and performance risks of wearable electronic fabrics.

Textile (14) · Electronics (3) · Wearable technology (2) · Smart material (2)

Wearable Electronics and Smart Textiles: A Critical Review

AI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE REVIEW

View research history
YearShare index
2022159.4
2023159.4
2024135.0
2025153.1
Conductive Fabric Manufacturing LimitsCautions · 02

Conductive Fabric Manufacturing Limits

11 papers

28.2% of this theme group

Research flags challenges in creating reliable conductive yarns and maintaining functionality after laundering.

Electrical conductor (5) · Wireless power transfer (2) · Planar (2) · Fusible alloy (2)

Development of textile-based transmission lines using conductive yarns and ultrasonic welding technology for e-textile applications

Evaluation of Launderability of Electrically Conductive Fabrics for E-Textile Applications

View research history
YearShare index
2022252.7
2023243.3
2024207.8
2025301.5
Clinical Validation of Functional TextilesCautions · 03

Clinical Validation of Functional Textiles

5 papers

12.8% of this theme group

Studies caution that medical claims for smart fabrics often lack rigorous clinical evidence.

Randomized controlled trial (2) · Composite material (3) · Textile (4)

Functional textiles for atopic dermatitis: a systematic review and meta‐analysis

Experimental Analysis and Simulation of Novel Technical Textile Reinforced Composite of Banana Fibre

View research history
YearShare index
20223028.5
20232977.6
20242797.2
20251971.3
Assessment and Training GapsCautions · 04

Assessment and Training Gaps

3 papers

7.7% of this theme group

Works note the need for standardized evaluation methods and better skill development for e‑textile creators.

Textile (2)

Consensual assessment in the new domain of e-textiles: Comparing insights from expert, quasi-expert, and novice judges.

Learning design for short-duration e-textile workshops: outcomes on knowledge and skills

View research history
YearShare index
2022115.2
2023123.4
2024128.2
2025169.1

Opportunities

1,516 papers · 7 recurring themes
7 cards

Swipe or scroll horizontally to browse.

Wearable Antenna and Sensor IntegrationOpportunities · 01

Wearable Antenna and Sensor Integration

290 papers

19.1% of this theme group

Opportunities focus on embedding antennas and electrodes into fabrics for health monitoring and communication.

Textile (144) · Antenna (30) · Wearable computer (91) · Electrode (20)

A multifunctional wearable E-textile <i>via</i> integrated nanowire-coated fabrics

Design and validation of an e-textile-based wearable system for remote health monitoring

View research history
YearShare index
20221616.9
20231675.7
20241527.4
20251453.0
Fiber‑Optic Biosensing TextilesOpportunities · 02

Fiber‑Optic Biosensing Textiles

266 papers

17.5% of this theme group

Research explores optical fiber and Bragg grating technologies for real‑time physiological sensing in clothing.

Wearable computer (115) · Fiber Bragg grating (21) · Textile (115) · Optical fiber (22)

Smart Textiles with Biosensing Capabilities

Smart Textile-Based Interactive, Stretchable and Wearable Sensors for Healthcare

View research history
YearShare index
2022159.3
2023167.3
2024146.0
2025175.2
Smart Sportswear and Wearable TechOpportunities · 03

Smart Sportswear and Wearable Tech

232 papers

15.3% of this theme group

Papers propose designs that merge architectural engineering with wearable technology for performance apparel.

Textile (117) · Architectural engineering (40) · Clothing (32) · Wearable technology (33)

A Naturally Integrated Smart Textile for Wearable Electronics Applications

Smart Textiles and Wearable Technologies for Sportswear: A Design approach.

View research history
YearShare index
2022864.3
2023918.1
20241005.4
2025938.7
Nanocomposite Energy‑Harvesting TextilesOpportunities · 04

Nanocomposite Energy‑Harvesting Textiles

231 papers

15.2% of this theme group

Studies highlight nanomaterials enabling self‑powered, thermally adaptive, and multifunctional smart fabrics.

Nanotechnology (57) · Nanocomposite (21) · Composite material (51) · Carbon nanotube (20)

Functional Nanofibre: Enabling Material for the Next Generation Smart Textiles

Multipurpose Smart Textile with Integration of Efficient Energy Harvesting, All‐Season Switchable Thermal Management and Self‐Powered Sensin

View research history
YearShare index
20226750.0
20236725.2
20246870.9
20255386.9
High‑Performance Functional Textile ManufacturingOpportunities · 05

High‑Performance Functional Textile Manufacturing

223 papers

14.7% of this theme group

Research identifies nanotech routes to create durable, dye‑resistant, and multifunctional polyester fabrics.

Textile (111) · Pulp and paper industry (12) · Dyeing (13) · Polyester (14)

Nanotechnology – a new route to high-performance functional textiles

Designing multifunctional textile fashion products

View research history
YearShare index
2022103.6
2023101.8
2024106.7
202594.8
Human‑Centric Textile Interaction DesignOpportunities · 06

Human‑Centric Textile Interaction Design

150 papers

9.9% of this theme group

Works investigate craft‑based, educational, and HCI approaches to make e‑textiles more accessible.

Human–computer interaction (27) · Craft (13) · Mathematics education (10) · Textile (57)

Wearable E-Textiles Using a Textile-Centric Design Approach

A Review of E-Textiles in Education and Society

View research history
YearShare index
202279.4
202382.8
202492.8
202569.6
Durable Conductive Coatings for E‑TextilesOpportunities · 07

Durable Conductive Coatings for E‑Textiles

124 papers

8.2% of this theme group

Papers present new conductive yarns and mounting techniques for robust, long‑lasting smart garment components.

Electrical conductor (98) · Composite material (51) · Textile (55) · Coating (18)

Electronic Component Mounting for Durable E-Textiles: Direct Soldering of Components onto Textile-Based Deeply Permeated Conductive Patterns

A Novel Elastic Conductive Yarn for Smart Textile Applications

View research history
YearShare index
20223250.3
20233191.7
20243000.9
20252444.4

How this field compares with the research baseline

Orientation shares compared with 25,000 papers in the reference sample.

Research orientationThis fieldReference sample
Promising40.2%37.3%
Breakthrough27.0%26.5%
Descriptive19.2%17.1%
Problem-identifying9.1%9.6%
Comparative2.5%3.8%
Cautionary1.7%4.8%
Critical0.2%0.9%

Concerns receiving less research attention

Counts and shares refer to the stated research pool. A low count describes how much of that research is recorded here, not the absence of a real-world concern.

Concern / example paperPapersShareRaised as a problemWorldwide share
Privacy & surveillanceAI-BASED SMART TEXTILE WEARABLES FOR REMOTE HEALTH SURVEILLANCE AND CRITICAL EMERGENCY ALERTS: A SYSTEMATIC LITERATURE R210.93%9 (42.9%)0.93%
Hardware, e-waste & supply chainEnvironmental sustainability of e-textile products approached by makers and manufacturers70.31%1 (14.3%)0.31%
Concentration of compute powerFolding-Dependent vs. Folding-Independent Flexible Antennas on E-Textiles20.09%0 (0.0%)0.09%
Labour & data workSTEAM-Powered Education: E-Textiles to Integrate the Arts and STEM10.04%1 (100.0%)0.04%
Bias & fairnessAll-fabric-based multifunctional textile sensor for detection and discrimination of humidity, temperature, and strain st10.04%0 (0.0%)0.04%
Energy & datacenter footprint00.0%0 (%)0.0%
Water use00.0%0 (%)0.0%
Carbon & emissions of compute00.0%0 (%)0.0%
Safety & misuse00.0%0 (%)0.0%

Institution and researcher rankings use citations to their covered work. Research scope: worldwide. This may be broader than the company geography.

DEMAND, SUPPLY & PLACE

Where demand signals run ahead of mapped supply — New York City

Compare demand signals in New York City’s newsflow with the direct-to-consumer fashion brands categories mapped to each signal.

Expand panel +
HOW TO READ THE GAP

Signal percentile − supply percentile = gap in percentile points. Positive gaps highlight questions to investigate. A high signal can reflect spending pressure or access friction, as well as potential demand.

The comparison is relative to the signal families on this page. A supply percentile of zero means the lowest relative reading, not zero companies. It is a prioritisation clue, not measured market size or unmet demand.

COMPARISON PERIOD2025-05-01 to 2026-05-01Against 2024-05-01 to 2025-05-01Explore the signals ↓

The opportunity, in one view

Signal and mapped-supply percentiles, their gap, and change in the signal’s article share.

Swipe horizontally to compare all columns →

11 New York City demand signals compared with mapped direct-to-consumer fashion brands supply
Signal familySignal percentileSupply percentileRelative gapGap (points)Signal share vs prior year
Layoffs & income shocks ↗Spending Pressure83.933.3+50.6+20.6%
Highways & expressways ↗Connectivity Build-Out42.211.1+31.1+1.5%
Tourism footfall ↗Demand Driver52.822.2+30.6+2.1%
Airports & air links ↗Connectivity Build-Out25.00.0+25.0
Housing & urban expansion ↗Demand Driver85.061.1+23.9+41.7%
Consumer grievances & trust ↗Trust Friction51.144.4+6.7-8.3%
Inflation & spending pressure ↗Spending Pressure83.377.8+5.5+9.3%
E-commerce & quick delivery ↗Channel Shift54.494.4-40.0+31.7%
Rail & metro connectivity ↗Connectivity Build-Out15.061.1-46.1-21.9%
Industrial parks & warehousing ↗Investment Build-Out10.694.4-83.8-12.5%
Congestion & traffic friction ↗Access Friction46.7No matching category-0.4%

Showing all 11 signals. Select a family for its history and mapped categories.

Where the signals are loudest

All 12 city readings for these demand families in the comparison geography. New York City is highlighted.

Mentions per 10,000 articles

Each city’s reading is a share of its own coverage. Rows cover all of the United States for this page's signal families; New York City is marked.

Seattle164.4

Layoffs & income shocks · Congestion & traffic friction · Consumer grievances & trust

St. Louis157.3

Layoffs & income shocks · Inflation & spending pressure · Tourism footfall

Orlando145.0

Consumer grievances & trust · Layoffs & income shocks · Congestion & traffic friction

San Diego144.6

Consumer grievances & trust · Congestion & traffic friction · Layoffs & income shocks

Newark139.2

Layoffs & income shocks · Congestion & traffic friction · Highways & expressways

Phoenix131.3

Layoffs & income shocks · Congestion & traffic friction · Tourism footfall

Denver131.3

Congestion & traffic friction · Layoffs & income shocks · Highways & expressways

Milwaukee123.5

Congestion & traffic friction · Highways & expressways · Tourism footfall

Chicago120.4

Inflation & spending pressure · Layoffs & income shocks · Congestion & traffic friction

New York City94.7

Inflation & spending pressure · Layoffs & income shocks · Consumer grievances & trust

Portland119.0

Layoffs & income shocks · Tourism footfall · Congestion & traffic friction

Detroit115.8

Layoffs & income shocks · Congestion & traffic friction · Tourism footfall

Inside the leading signals

Open any signal for its quarterly history
SPENDING PRESSURELayoffs & income shocks+50.6percentile-point gap
THE OPERATING HYPOTHESIS

Layoff cycles can pull discretionary spend back toward value offerings.

20.88mentions per 10,000 articles+20.6%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Internet First Brands575
  • Marketplaces77
  • Second Hand Goods24
  • Second Hand Fashion Goods24

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

0102029392024Q3: 152024Q32024Q4: 192024Q42025Q1: 192025Q12025Q2: 142025Q22025Q3: 162025Q32025Q4: 332025Q42026Q1: 202026Q1
View quarterly signal counts
Layoffs & income shocks in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q312315.47
2024Q416319.67
2025Q119719.66
2025Q212614.45
2025Q339416.0
2025Q428333.97
2026Q117920.14

Where this signal concentrates in the comparison geography

Seattle97.5 / 10,000
St. Louis66.7 / 10,000
Minneapolis47.4 / 10,000
CONNECTIVITY BUILD-OUTHighways & expressways+31.1percentile-point gap
THE OPERATING HYPOTHESIS

Corridor build-out can collapse travel time, widening every catchment.

3.93mentions per 10,000 articles+1.5%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Marketplaces77

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

024572024Q3: 42024Q32024Q4: 32024Q42025Q1: 32025Q12025Q2: 42025Q22025Q3: 22025Q32025Q4: 62025Q42026Q1: 52026Q1
View quarterly signal counts
Highways & expressways in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3324.03
2024Q4303.62
2025Q1363.59
2025Q2404.59
2025Q3522.11
2025Q4536.36
2026Q1475.29

Where this signal concentrates in the comparison geography

Austin27.9 / 10,000
Newark26.3 / 10,000
Milwaukee25.5 / 10,000
DEMAND DRIVERTourism footfall+30.6percentile-point gap
THE OPERATING HYPOTHESIS

Visitor flows can convert into discretionary spend where they land.

4.12mentions per 10,000 articles+2.1%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Internet First Brands575
  • Handicraft E-Commerce36
  • Second Hand Fashion Goods24

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

025792024Q3: 42024Q32024Q4: 42024Q42025Q1: 22025Q12025Q2: 52025Q22025Q3: 22025Q32025Q4: 72025Q42026Q1: 32026Q1
View quarterly signal counts
Tourism footfall in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3364.53
2024Q4384.58
2025Q1272.69
2025Q2475.39
2025Q3642.6
2025Q4667.92
2026Q1343.83

Where this signal concentrates in the comparison geography

Portland18.3 / 10,000
Phoenix16.6 / 10,000
Cleveland16.5 / 10,000
CONNECTIVITY BUILD-OUTAirports & air links+25.0percentile-point gap
THE OPERATING HYPOTHESIS

If new terminals and routes pull business and tourist inflow, demand tends to follow the passenger.

1.23mentions per 10,000 articles

Mapped direct-to-consumer fashion brands categories

  • Second Hand Fashion Goods24

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

012232024Q3: 02024Q32024Q4: 02024Q42025Q1: 02025Q12025Q2: 22025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 02026Q1
View quarterly signal counts
Airports & air links in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q320.25
2024Q430.36
2025Q170.7
2025Q2232.64
2025Q3240.97
2025Q4111.32
2026Q160.68

Where this signal concentrates in the comparison geography

Newark14.9 / 10,000
Chicago5.6 / 10,000
Denver5.4 / 10,000
DEMAND DRIVERHousing & urban expansion+23.9percentile-point gap
THE OPERATING HYPOTHESIS

New residential catchments can pull everyday demand with them.

4.76mentions per 10,000 articles+41.7%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce766
  • Marketplaces77

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

024682024Q3: 22024Q32024Q4: 32024Q42025Q1: 22025Q12025Q2: 62025Q22025Q3: 22025Q32025Q4: 62025Q42026Q1: 62026Q1
View quarterly signal counts
Housing & urban expansion in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3202.52
2024Q4303.62
2025Q1302.99
2025Q2596.77
2025Q3642.6
2025Q4546.48
2026Q1566.3

Where this signal concentrates in the comparison geography

Miami19.9 / 10,000
Phoenix15.7 / 10,000
Atlanta13.8 / 10,000
TRUST FRICTIONConsumer grievances & trust+6.7percentile-point gap
THE OPERATING HYPOTHESIS

Trust friction can reward whoever fixes service, complaints and fraud handling.

9.61mentions per 10,000 articles-8.3%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • Consumer Digital740

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

071522292024Q3: 152024Q32024Q4: 102024Q42025Q1: 62025Q12025Q2: 42025Q22025Q3: 32025Q32025Q4: 112025Q42026Q1: 252026Q1
View quarterly signal counts
Consumer grievances & trust in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q312115.22
2024Q48710.5
2025Q1706.99
2025Q2384.36
2025Q3773.13
2025Q49311.16
2026Q122525.32

Where this signal concentrates in the comparison geography

San Diego46.8 / 10,000
Orlando45.8 / 10,000
Baltimore35.2 / 10,000
SPENDING PRESSUREInflation & spending pressure+5.5percentile-point gap
THE OPERATING HYPOTHESIS

Sustained price pressure can shift spending toward value formats.

40.23mentions per 10,000 articles+9.3%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce766
  • Marketplaces77
  • Second Hand Goods24
  • Second Hand Fashion Goods24

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

0193756742024Q3: 302024Q32024Q4: 252024Q42025Q1: 352025Q12025Q2: 642025Q22025Q3: 312025Q32025Q4: 502025Q42026Q1: 472026Q1
View quarterly signal counts
Inflation & spending pressure in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q324130.31
2024Q421325.7
2025Q135235.13
2025Q256364.58
2025Q376631.1
2025Q442450.89
2026Q141947.14

Where this signal concentrates in the comparison geography

Lebanon70.3 / 10,000
New York City40.6 / 10,000
Cleveland37.5 / 10,000
CHANNEL SHIFTE-commerce & quick delivery-40.0percentile-point gap
THE OPERATING HYPOTHESIS

Online and quick-commerce adoption can migrate spend across channels faster than networks adapt.

2.32mentions per 10,000 articles+31.7%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce766
  • Luxury E-Commerce57
  • Handicraft E-Commerce36
  • Customized Products E-Commerce35

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

012342024Q3: 12024Q32024Q4: 12024Q42025Q1: 22025Q12025Q2: 22025Q22025Q3: 12025Q32025Q4: 32025Q42026Q1: 22026Q1
View quarterly signal counts
E-commerce & quick delivery in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3131.64
2024Q4101.21
2025Q1202.0
2025Q2262.98
2025Q3421.71
2025Q4303.6
2026Q1242.7

Where this signal concentrates in the comparison geography

Phoenix11.2 / 10,000
Charlotte10.0 / 10,000
Newark9.6 / 10,000
CONNECTIVITY BUILD-OUTRail & metro connectivity-46.1percentile-point gap
THE OPERATING HYPOTHESIS

Where rail and metro build out, station-area demand can follow the footfall.

2.54mentions per 10,000 articles-21.9%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce766
  • Marketplaces77

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

013462024Q3: 32024Q32024Q4: 32024Q42025Q1: 42025Q12025Q2: 22025Q22025Q3: 12025Q32025Q4: 42025Q42026Q1: 22026Q1
View quarterly signal counts
Rail & metro connectivity in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3293.65
2024Q4263.14
2025Q1414.09
2025Q2202.29
2025Q3471.91
2025Q4414.92
2026Q1182.03

Where this signal concentrates in the comparison geography

San Francisco12.1 / 10,000
San Diego9.1 / 10,000
Los Angeles8.0 / 10,000
INVESTMENT BUILD-OUTIndustrial parks & warehousing-83.8percentile-point gap
THE OPERATING HYPOTHESIS

Parks and warehousing can add the jobs and fulfilment capacity that reach depends on.

1.25mentions per 10,000 articles-12.5%share change vs prior year

Mapped direct-to-consumer fashion brands categories

  • B2C E-Commerce766
  • Luxury E-Commerce57
  • Handicraft E-Commerce36
  • Customized Products E-Commerce35

Companies can appear in multiple categories; these counts are not a unique-company total.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

001122024Q3: 12024Q32024Q4: 12024Q42025Q1: 12025Q12025Q2: 12025Q22025Q3: 02025Q32025Q4: 12025Q42026Q1: 12026Q1
View quarterly signal counts
Industrial parks & warehousing in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3111.38
2024Q4101.21
2025Q1131.3
2025Q2141.61
2025Q3180.73
2025Q4141.68
2026Q1151.69

Where this signal concentrates in the comparison geography

Phoenix13.3 / 10,000
Denver12.9 / 10,000
Houston12.2 / 10,000
ACCESS FRICTIONCongestion & traffic frictionsupply not mapped
THE OPERATING HYPOTHESIS

Congestion friction can push footfall toward nearby formats and toward delivery.

4.49mentions per 10,000 articles-0.4%share change vs prior year

Mapped direct-to-consumer fashion brands categories

This signal has no matching category in the page’s direct-to-consumer fashion brands market map, so no supply percentile or gap is assigned.

Quarterly share of New York City coverage

Mentions per 10,000 articles · zero baseline

023572024Q3: 32024Q32024Q4: 32024Q42025Q1: 42025Q12025Q2: 52025Q22025Q3: 32025Q32025Q4: 52025Q42026Q1: 32026Q1
View quarterly signal counts
Congestion & traffic friction in New York City coverage
QuarterMentionsPer 10,000 articles
2024Q3313.9
2024Q4333.98
2025Q1464.59
2025Q2485.51
2025Q3803.25
2025Q4495.88
2026Q1303.38

Where this signal concentrates in the comparison geography

Milwaukee57.3 / 10,000
Denver45.7 / 10,000
Cincinnati33.5 / 10,000
RESEARCH & CHANGING CONVERSATIONS

Related research and changing coverage

New York City direct-to-consumer fashion brands coverage

Expand panel +
RESEARCH CONTEXT · 2019

Shopping Streets and Neighborhood Identity: Retail Theming as Symbolic Ownership in New York

City and Community

14 citations in the snapshot

RESEARCH CONTEXT · 2019

Youth Willingness to Purchase Whole Grain Snack Packs from New York City Corner Stores Participating in a Healthy Retail Program

International Journal of Environmental Research and Public Health

10 citations in the snapshot

RESEARCH CONTEXT · 2022

Gentrification and Food Retail Instability: A Census Tract Analysis of the Bronx, New York, 2008 and 2017

The Professional Geographer

9 citations in the snapshot

RESEARCH CONTEXT · 2017

The Origins of American International Retailing: Tiffany of New York in London and Paris, 1837–1914

The Business History Review

6 citations in the snapshot

What is growing in this coverage

New York City coverage of this page's demand families

KeywordRecent articlesPrior articlesShare change
antitrust investigations12520335.7%
ip litigation562185.9%
product liability391581.2%
consumer rights statutes18856.8%
retail trends221139.4%
online fraud education16111.4%

Share changes describe coverage in the stated comparison periods, not search demand or market size.

UNDERSTAND THE LANDSCAPE

Direct-to-Consumer Fashion Brands in New York City: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

Company ecosystem snapshot: 1 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon