Marketing Software Landscape of India
2,367 Marketing Software companies in India, in one picture: who is hiring, who is raising money, who founded them, where they are based and which skills employers want. Updated August 2026.
Who leads Marketing Software in India
Shows the 2,367 Indian marketing‑software firms and highlights the top hiring, best‑funded and most‑covered companies, with 178 currently hiring and 162 having disclosed a funding round.
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AppVersal8last posted Aug 2026
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Netcore Cloud6last posted Aug 2026
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WebEngage6last posted Aug 2026
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Freshworks6last posted Aug 2026
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AiSensy6last posted Aug 2026
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MyOperator6last posted Aug 2026
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Scatter5last posted Aug 2026
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Infilect5last posted Jul 2026
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Wingify$150.3MSeries A · Mar 2026
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Capillary Technologies$147.1MConventional Debt · Jun 2023
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Entropik$37.7MConventional Debt · Feb 2023
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Wishlink$27.6MSeries B · Feb 2026
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ValueFirst$21.8MSeries B · Feb 2011
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Connecto$21MSeries B · Jun 2022
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Rebrandly$42.5MFY2024 filing
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Cohesive$40.4MFY2025 filing
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iCubesWire$13.3MFY2024 filing
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Look Who\'s Talking$9.6MFY2023 filing
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Pelatro$8.3MFY2021 filing
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PharynxAI1,906tracked employees
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Contus Tech287tracked employees
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Spokesly210tracked employees
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adVIDS201tracked employees
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Metaforms1.6%11 tracked events
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SuperFone1.6%11 tracked events
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Officialtop 50kofficial.link
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Rakuten Indiatop 50krakuten.co.in
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Crafty Arttop 100kcraftyartapp.com
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Ppttop 100kppt.ai
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HaulPacktop 100khaulpack.com
See all 2,367 Marketing Software companies in India
Filter by funding, headcount, hiring and location, and export the list.
How the Marketing Software ecosystem in India grew, 2016–2025
Shows how many marketing‑software firms were founded each year, with a peak of 291 new companies in 2023 and 163 in 2025.
Where Marketing Software companies in India are based
The Marketing Software market map of India: what these companies actually do
Breaks down the product sub‑categories these firms build and their revenue models, noting the largest groups such as enterprise tech (2,276) and the most common model, subscription (1,964).
The biggest kinds of Marketing Software company, by how many we track.
- Enterprise Tech2,276 companies · $1.1B raised · 168 hiring
- Enterprise Software1,877 companies · $1.1B raised · 134 hiring
- SaaS1,666 companies · $1B raised · 118 hiring
- Consumer Digital268 companies · $5.4M raised · 21 hiring
- Artificial Intelligence158 companies · $86.4M raised · 19 hiring
- Whatsapp for Business150 companies · $29M raised · 10 hiring
- Marketplaces121 companies · $18.6M raised · 13 hiring
- Global SaaS78 companies · $202.2M raised · 8 hiring
- Lead Generation71 companies · $6.1M raised · 13 hiring
- Retail Tech70 companies · $80.4M raised · 12 hiring
- Deep Tech67 companies · $41M raised · 8 hiring
- Commerce Enablers66 companies · $80.2M raised · 12 hiring
Monetization
How Marketing Software companies make money
How many companies earn revenue each way. Plenty use more than one model, so the counts add up to more than the sector.
Funding, M&A and the deals moving Marketing Software in India
- FundingSaaS major Wingify is raising ₹1,381 Cr (nearly $149 Mn) in a strategic round led by majority shareholder and private equity (PE) firm Everstone Capital.2026-04-06
- FundingWith the Series A, we are looking to enter the US market.2026-03-23
- M&Ahas acquired Whoppl, one of India’s fastest-growing creator and digital-first marketing companies.2026-03-18
- FundingCreator-focused commerce startup Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India.2026-02-28
- M&ACapillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, today announced it has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard.2026-02-26
- M&ANasdaq-listed SaaS major Freshworks has signed a definitive agreement to acquire AI-powered incident management platform FireHydrant for an undisclosed amount.2025-12-15
- FundingTo support this ambitious vision, GetReplies has successfully raised $1M in a seed funding round led by the Patni Family Office.2025-12-02
- LeadershipRocketium announced the appointment of Hitesh Mehta and Sharon Foo as Executive Partners to lead enterprise growth for AI Studio, its creative production platform for global brands.2026-04-21
Mergers and acquisitions
Deals from the last 24 months where a Marketing Software company in India was the buyer or the one bought, newest first. “Undisclosed” means the price was never published — not that the deal was worth nothing.
| Acquirer | Target | Deal value | Status | Date |
|---|---|---|---|---|
| undisclosed | Announced | 2026-05-26 | ||
| $200M | Announced | 2026-04-06 | ||
| undisclosed | Announced | 2026-04-06 | ||
| Good Glamm Group | undisclosed | Announced | 2026-03-25 | |
| undisclosed | Announced | 2026-03-19 | ||
| undisclosed | Announced | 2026-03-02 |
Who is listing, hiring leaders, launching and winning work
Provides details on specific events such as IPO filings, leadership changes, product launches and contract wins within the sector.
RocketiumHitesh Mehta · Appointment → Executive PartnerApr 2026
Tonic WorldwideGroth (full-funnel marketing intelligence platform)Feb 2026
DonatuzDonatuz (AI-native platform)Sep 2025
AzmarqBaynix.ai (Omnichannel communication platform)Sep 2025
Half of these companies grew revenue faster than +18.0%, half slower.
Who is building Marketing Software in India
Profiles 1,622 founders and CEOs across 1,114 firms, showing common alma maters like IIT Delhi (35) and prior employers such as Microsoft (26).
Indian Institute of Technology, Delhi Bachelor of Technology (BTech) 2013
Ex-Founder Bionics Portfolio Managers, CEO Telkon Tecnologia. St Johns College Agra BSc 1984…
Co-Founder Baby Destination, ex-Deutsche Bank, Bloomberg, Citigroup. Binghamton University 2000, Columbia University in the City of New York 2005
Founder & CEO Foxy, ex-CEO Wynk, airtel, Unilever, McKinsey. VJTI BE 1999, IIM Ahmedabad 2004
Bannix Acquisition Cor, ex-Subex, ex-Transmatic Systems, NSS College of Engg., Palakkad, 1990
Ex-Square, Zenefits, HackerRank. IIIT Hyderabad BS 2015
Ex-Eightfold, Learnnovators, LateraLogics Innovations · Lovely Professional University BTech
Ex-Founder SummerLabel, Alternate Design · Punjab Engineering College BE 2014
Outplay, ex-Makeideaz Web Solutions, ex-Growthscore, Osmania University, 2005
- flagged as repeat founders25
- no repeat-founder flag1,487
- women130
- men1,215
Look up the people behind Marketing Software companies in India
Search founders, executives and operators by company, role and location.
Who funds Marketing Software in India
Summarizes 346 funding rounds since 2016 from 1,314 investors, with a typical round size of $258 k.
| Investor · most active investors since 2016 | Rounds | Led | Latest |
|---|---|---|---|
| Angel List | 13 | 3 | Oct 2025 |
| Peak XV Partners | 11 | 8 | Feb 2026 |
| LetsVenture | 10 | 3 | May 2023 |
| Accel | 9 | 6 | Nov 2020 |
| Blume Venture | 9 | 4 | Oct 2023 |
| India Quotient | 8 | 7 | Jul 2024 |
| Wellfound | 8 | 1 | Sep 2022 |
| Venture Catalysts | 7 | 4 | Mar 2025 |
| Italica | 7 | — | Apr 2022 |
| Titan Capital | 6 | 4 | Jun 2025 |
The typical round is $258k — half were bigger, half smaller.
The biggest Marketing Software funding rounds in India
Lists the ten largest disclosed funding rounds, the biggest being Wingify’s $150.3 M Series A.
| Company | Round | Size | When | Backers |
|---|---|---|---|---|
| Series A | $150.3M | Mar 2026 | Shivanand Shankar Mankekar, Laxmi Mankekar, Kedar Mankekar +11 more | |
| Series H | $150M | Nov 2019 | Accel, CapitalG, Google +1 more | |
| Series G | $100M | Jul 2018 | Accel, CapitalG, Tiger Global Management +1 more | |
| Series F | $55M | Nov 2016 | Accel, Peak XV Partners | |
| Series E | $50M | Apr 2015 | Tiger Global Management, Accel, CapitalG | |
| Series D | $45M | May 2023 | Avataar Ventures, Pantheon, 57 Stars +3 more | |
| Series C | $45M | Sep 2015 | Warburg Pincus, Peak XV Partners, Norwest | |
| Series D | $31M | Jun 2014 | Tiger Global Management, Accel, CapitalG | |
| Series B | $25M | Dec 2022 | Bessemer Venture Partners, SIG Venture Capital, Trifecta Capital +3 more | |
| Series B | $21M | Jun 2022 | — |
71 venture rounds with a disclosed amount in the window.
Seed$1.1MApr 2026
Seed$164kFeb 2026
SeedundisclosedFeb 2026
Marketing Software jobs in India: who is hiring and what they ask for
Reports 962 job postings in the last year from 182 firms, highlighting top skills (python, sql, javascript, aws, mysql) and a median advertised salary of $7 k per year.
Demand
The Skills Employers Ask For
What Marketing Software employers in India put in their job ads. The bar is how many postings ask for it; the arrow shows whether demand grew or shrank against the year before.
- python135▲
- sql90▲
- javascript77▲
- aws65▲
- mysql55▲
- java53▲
- salesforce51▲
- crm tools51▲
- kubernetes46▲
- sales45▲
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12 internships were advertised in the last 12 months, across 10 of these companies.
Track Marketing Software in India beyond this page
Radar finds and filters the companies. Prism watches what is being said about them.
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