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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE INDIA EDITION 2026

India’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in India. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of India
IN
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 2,367Marketing Software ecosystem in India Disclosed funding $1.12B162 companies · all recorded rounds Companies hiring 178With open roles at the snapshot Tracked open roles 33734 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore India’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Marketing Software company highlights in India, snapshot 30 August 2026
Company
Freshworksfreshworks.com$400.05M6 roles4,900Financial figure available in RadarView in Radar
Wingifywingify.com$150.3M—422—
Capillary Technologiescapillarytech.com$147.1M—518$18.22MFYFY2025 filing
Entropikentropik.io$37.72M—115—
WebEngagewebengage.com$32.68M6 roles418$13.84MFYFY2025 filing
Wishlinkwishlink.com$27.61M—144—
ValueFirstvfirst.com$21.75M—46$76.77MFYFY2025 filing
Connectoconnecto.io$21M—2,279—
AppVersalappversal.com—8 roles——
AiSensyaisensy.com—6 roles55—
MyOperatormyoperator.com—6 roles——
Netcore Cloudnetcorecloud.com—6 roles501$82.86MFYFY2025 filing
Infilectinfilect.com—5 roles78$1.64MFYFY2025 filing
Scatterscatter.co.in—5 roles31$2.1MFYFY2025 filing
Cohesivecohesive.so——24Financial figure available in RadarView in Radar
Contus Techcontus.com——287—
Crafty Artcraftyartapp.com————
HaulPackhaulpack.com————
Look Who\'s Talkinglookwhostalking.co.in——19Financial figure available in RadarView in Radar
Metaformsmetaforms.ai————
Officialofficial.link————
Pelatropelatro.com——244$6.44MFYFY2025 filing
PharynxAIpharynxai.com——1,906—
Pptppt.ai————
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Startup discovery

Recorded classifications only
THE KEY SIGNALS

Marketing Software industry KPIs in India

A few useful ratios bring the size of this ecosystem into perspective.

30 August 2026
Hiring participation7.5%

178 of 2,367 tracked companies have open roles.

Funding participation8.0%

190 of 2,367 tracked companies have a recorded round.

Top 3 funding share62.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$258.04K

Midpoint of 286 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 62.4% of disclosed capital, while 92.0% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How India marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

India marketing software
$0$48.35M$96.69M$145.04M$193.39M2016: $77.12M20162017: $6.57M20172018: $138.45M20182019: $169.64M20192020: $34.45M20202021: $60.22M20212022: $116.57M20222023: $81.89M20232024: $12.81M20242025: $21.4M2025
View the numbers
Annual marketing software funding and company formation in India
YearFunding (USD)FoundedRaising
2016$77.12M11924
2017$6.57M13721
2018$138.45M12824
2019$169.64M16022
2020$34.45M20623
2021$60.22M18431
2022$116.57M17940
2023$81.89M29127
2024$12.81M24122
2025$21.4M16319
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Freshworks35.8%
  • Wingify13.5%
  • Capillary Technologies13.2%
  • Other companies37.6%

Funding by stage

346 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel268 77.5%
Series A–B45 13.0%
Series C+ / PE6 1.7%
Grants, debt & other27 7.8%

Recent recorded rounds

Latest recorded rounds · USD
5 rounds

Swipe or scroll horizontally to browse.

Series A03/2026
Wingify $150.3M

Backed by Shivanand Shankar Mankekar and Laxmi Mankekar and others.

Series B02/2026
Wishlink $17.5M

Backed by Vertex Ventures and Fundamentum and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series A03/2026
Wingifywingify.com$150.3M

Backed by Shivanand Shankar Mankekar and Laxmi Mankekar and others.

Series B12/2022
Entropikentropik.io$25M

Backed by Bessemer Venture Partners and SIG Venture Capital and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

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₹ crore · standalone

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · annual statements grouped by reported fiscal year; exact entity periods remain on preview rows · 447 reporting entities from 595 eligible matches.

Revenue in covered accounts₹19,252.8 crore

Sum of reporting-entity revenue; not India market sales.

Net profit / loss₹2,691.9 crore

Combined result for the same cohort.

Aggregate net margin+14.0%

Combined net income ÷ combined revenue.

Median company revenue₹1.6 crore

The middle covered reporting entity.

Profitable entities+50.8%

227 of 447 covered entities.

Top-five concentration+68.4%

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 447 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

447 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
INDIA · INDUSTRY COHORTS

How does marketing software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the India companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

46 of the 2,367 companies on this page carry a measured traffic record (1.9%); these are the largest of those, by monthly visits. The median among them is 233,299 visits.

CompanyMonthly visitsAuthorityMobile
Wishlinkwishlink.com16,537,4223798.8%
The Panel Stationthepanelstation.com2,570,6303692.5%
NotifyVisitorsnotifyvisitors.com1,878,7462899.2%
Connectoconnecto.io983,23820100%
Zorchazorcha.com882,2221091.9%
QRcodeChimpqrcodechimp.com813,6974967.9%
AiSensyaisensy.com806,7784141.7%
Faymfaym.co800,770998.2%
Opinion Bureauopinionbureau.com541,3562698.8%
Brands.livebrands.live491,8073292.3%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

200 of these companies (8.4%) publish at least one Android app — 276 apps in all, carrying 107M installs between them.

AppInstallsRatingStore category
SurveyHeart: Form, Poll & QuizSurveyHeart12.6M4Productivity
FormsAppSurveyHeart12M3.1Productivity
Brands.live - Poster MakerBrands.live9.8M4.2Art & Design
Poster Maker, Flyer MakerPoster Maker8.6M4.7Art & Design
Wishlink Shopping AppWishlink6.1M3.5Shopping
Thumbnail Maker, Banner MakerGraphic Design4.9M4.8Art & Design
Charge MeterHeartinz4.9M4.5Tools
AdBanao Festival Poster MakerAdbanao4.6M4.4Art & Design
Logo Maker, AI Logo GeneratorLogoWiz4.2M4.8Art & Design
The Panel StationThe Panel Station3.5M3.6Lifestyle

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2024Q1–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech276107MSurveyHeart: Form, Poll & Quiz 12.6M
Sales Force Automation2713.2MPoster Maker, Flyer Maker 8.6M
Adtech89.8MThumbnail Maker, Banner Maker 4.9M
E-Commerce Enablers57.1MWishlink Shopping App 6.1M
Brands Tech47.1MWishlink Creator 1M
Social Commerce37.1MZOKO 21.1K
Pr Tech224.7MFlytant - Influencer Marketing 2M
Artificial Intelligence194.5MLogo Maker, AI Logo Generator 4.2M

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q2: 92023Q2: 52023Q22023Q3: 72023Q3: 42023Q32023Q4: 62023Q4: 62023Q42024Q1: 102024Q1: 42024Q12024Q2: 42024Q2: 62024Q22024Q3: 42024Q3: 82024Q32024Q4: 42024Q4: 92024Q42025Q1: 32025Q1: 92025Q12025Q2: 72025Q2: 82025Q22025Q3: 132025Q3: 232025Q32025Q4: 82025Q4: 242025Q42026Q1: 152026Q1: 412026Q1

Darker bars are new releases, lighter bars apps updated. 208 of 276 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The India marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech2,276
Enterprise software1,877
Saas1,666
Consumer digital268
Artificial intelligence158
Whatsapp for business150
Marketplaces121
Global saas78
Lead generation71
Retail tech70
Deep tech67
Commerce enablers66

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

2276companies
7.4%have hiring activity

168 companies hiring · $1.12B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription1,964
Advertising576
E-commerce - service381
Commission on transaction206
Fee-for-service75
Affiliate marketing44
E-commerce - product41
Sponsorship25
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

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Recent corporate headlines 8 dated reports
Funding roundswingify.com ↗

SaaS major Wingify is raising ₹1,381 Cr (nearly $149 Mn) in a strategic round led by majority shareholder and private equity (PE) firm Everstone Capital.

Funding roundsqoruz.com ↗

With the Series A, we are looking to enter the US market.

Mergers & acquisitionswhoppl.com ↗

has acquired Whoppl, one of India’s fastest-growing creator and digital-first marketing companies.

Funding roundswishlink.com ↗

Creator-focused commerce startup Wishlink has raised $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India.

Mergers & acquisitionscapillarytech.com ↗

Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, today announced it has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard.

Mergers & acquisitionsfreshworks.com ↗

Nasdaq-listed SaaS major Freshworks has signed a definitive agreement to acquire AI-powered incident management platform FireHydrant for an undisclosed amount.

Funding roundsgetreplies.ai ↗

To support this ambitious vision, GetReplies has successfully raised $1M in a seed funding round led by the Patni Family Office.

Leadership movesrocketium.com ↗

Rocketium announced the appointment of Hitesh Mehta and Sharon Foo as Executive Partners to lead enterprise growth for AI Studio, its creative production platform for global brands.

Full recorded event mix

Top 10 categories among 269 recorded events in the 24-month window.

Leadership moves
76
Earnings
49
Funding rounds
41
IPO activity
31
New products
28
Mergers & acquisitions
21
Company announcements
9
Capital infusions
4
Contracts
3
Buyback
2
5 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

22 tracked people moves

Freshworks ↗
Kuntal Vahalia

Appointment Senior Vice President for the partner channel

Rocketium ↗
Hitesh Mehta

Appointment Executive Partner

Rocketium ↗
Sharon Foo

Appointment Executive Partner

Freshworks ↗
Mika Yamamoto

Departure Previously Chief Integrated Customer Growth Officer

Freshworks ↗
Ian Tickle

Appointment Chief Revenue Officer

Sumit Kumar

Appointment President of the Middle East, Africa & India

Jayesh Bhatt

Appointment Chief Information Security Officer

Deepthi Nagarajan

Appointment Vice President for Marketing

Product launches

Products, platforms and features in the recorded window

Groth

full-funnel marketing intelligence platform

Freshworks ↗
Freddy

AI platform

Freshworks ↗
Freshservice for Business Teams

Enterprise Service Management

Variable Pricing Model

Agentic Marketing Platform

Agentic Marketing Stack

Marketing Technology

Donatuz ↗
Donatuz

AI-native platform

Azmarq ↗
Baynix.ai

Omnichannel communication platform

Workforce actions

1 companies with reported reductions

Freshworks ↗

13.0% rolescost reduction

Earnings pulse

Reported company results in the recorded window.

5companies
54period observations
18.0%median reported growth

Median across 51 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
mgage→Unicel Technologies ↗Announced2026-05-26Not stated in snapshot
everstone capital→Wingify ↗Announced2026-04-06$200.0M
Wingify→ab tastyAnnounced2026-04-06Not stated in snapshot
Good Glamm Group→Vidooly ↗Announced2026-03-25Not stated in snapshot
think9→Whoppl ↗Announced2026-03-19Not stated in snapshot
Capillary Technologies→sessionmAnnounced2026-03-02Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

962 postings in the preceding 12 months. The full 1,247-posting snapshot covers 182 employers.

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Most advertised job titles

Business Development Executive7
Senior Business Analyst7
Senior Account Executive Inside Sales6
Business Development Manager6
Customer Success Manager6
Product Manager5
12 internship postings

5 tracked postings mention remote work.

The seniority mix

707 postings specify a level.

unspecified
540
senior
233
manager
203
lead
179
intern
71
entry
21

Skills employers mention

Top skills across 1,247 tracked postings in the available jobs snapshot.

Python
135
Sql
90
Javascript
77
Aws
65
Mysql
55
Java
53
Salesforce
51
Crm Tools
51
Kubernetes
46
Sales
45
ADVERTISED PAY$6.6K/ year

Median across 186 postings with pay data, expressed in USD.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

1,622 founders and chief executives across 1,114 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

273 profiles with education records.

IIT Delhi
35
IIT Bombay
30
BITS Pilani
26
IIT Roorkee
22
IIT Madras
20
IIT Kanpur
18
IIT Kharagpur
18
IIT Guwahati
13

Prior employers

79 profiles with prior-work records.

Microsoft
26
Amazon
18
Flipkart
10
McKinsey
6
Intel
5
Boston Consulting Group
5
Cisco
4
Google
4

Profiles cover recorded founders and leaders; contact details remain in Radar.

GEOGRAPHIC FOOTPRINT

Where companies are based

Company counts, hiring and disclosed funding across the recorded hubs.

Expand panel +
8 cards

Swipe or scroll horizontally to browse.

UNDERSTAND THE LANDSCAPE

Marketing Software in India: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put India in context

All landscapes ↗

Company ecosystem snapshot: 30 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon