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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE SAN FRANCISCO EDITION 2026

San Francisco’s
marketing software industry,
in focus.

The companies, capital and talent shaping marketing software in San Francisco. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Marketing Software Industry Landscape of San Francisco
US
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Marketing Software illustration
Companies tracked 933Marketing Software ecosystem in San Francisco Disclosed funding $13.44B297 companies · all recorded rounds Companies hiring 61With open roles at the snapshot Tracked open roles 2046 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore San Francisco’s marketing software leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

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Explore the full landscape
Marketing Software company highlights in San Francisco, snapshot 31 August 2026
Company
Applovinapplovin.com$2.71B9 roles1,745$5.48BFYFY2025 filing
Twiliotwilio.com$1.34B9 roles2,563$5.07BFYFY2025 filing
Iterableiterable.com$342.5M—524—
Meltwatermeltwater.com$340M9 roles3—
Amplitudeamplitude.com$337.18M—492$343.21MFYFY2025 filing
Formationformation.ai$334.7M—71—
Hightouchhightouch.com$322.2M—172—
MoEngagemoengage.com$298.64M—650Financial figure available in RadarView in Radar
LiveRampliveramp.com—12 roles95—
ServiceSourceservicesource.com—11 roles1,264$195.7MFYFY2021 filing
Sensor Towersensortower-china.com—8 roles209—
Upfluenceupfluence.com—8 roles134—
Zapierzapier.com—8 roles800—
AllMyLinksallmylinks.com————
AppsFlyerappsflyer.com——1,000—
BackerKitbackerkit.com——47—
Fibrfibr.ai———Financial figure available in RadarView in Radar
Flamflamapp.ai——47Financial figure available in RadarView in Radar
Flipsnackflipsnack.com————
ManyChatmanychat.com——6—
Marin Softwaremarinsoftware.com——299$17.73MFYFY2023 filing
OpusClipopus.pro——22—
Quantcastquantcast.com——565—
Recurlyrecurly.com——254—
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only
THE KEY SIGNALS

Marketing Software industry KPIs in San Francisco

A few useful ratios bring the size of this ecosystem into perspective.

31 August 2026
Hiring participation6.5%

61 of 933 tracked companies have open roles.

Funding participation34.7%

324 of 933 tracked companies have a recorded round.

Top 3 funding share32.7%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$5M

Midpoint of 432 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 32.7% of disclosed capital, while 65.3% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How San Francisco marketing software has grown

Recorded company formation and disclosed funding across the complete annual series shown.

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2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

San Francisco marketing software
$0$725.51M$1.45B$2.18B$2.9B2016: $286.87M20162017: $1.73B20172018: $2.55B20182019: $944.41M20192020: $833.09M20202021: $1.39B20212022: $701.29M20222023: $516.82M20232024: $255.55M20242025: $741.27M2025
View the numbers
Annual marketing software funding and company formation in San Francisco
YearFunding (USD)FoundedRaising
2016$286.87M4630
2017$1.73B3440
2018$2.55B3828
2019$944.41M4641
2020$833.09M5642
2021$1.39B4849
2022$701.29M4728
2023$516.82M9135
2024$255.55M9731
2025$741.27M7434
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Applovin20.1%
  • Twilio10.0%
  • Iterable2.5%
  • Other companies67.3%

Funding by stage

499 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel226 45.3%
Series A–B158 31.7%
Series C+ / PE73 14.6%
Grants, debt & other42 8.4%

Recent recorded rounds

Latest recorded rounds · USD
8 rounds

Swipe or scroll horizontally to browse.

Series B05/2026
Monaco $50M

Backed by Benchmark and Founders Fund and others.

Series D04/2026
Hightouch $150M

Backed by Goldman Sachs Asset Management and Bain Capital Ventures and others.

Seed04/2026
Pomo $4.5M

Backed by Kindred Ventures and Databricks and others.

Seed04/2026
AiSDR $200K

Backed by Angel One.

Seed03/2026
Miravoice $6.3M

Backed by Unusual Ventures and Neo and others.

Series A02/2026
Monaco $25M

Backed by Founders Fund and Human Capital and others.

Seed02/2026
Fibr $5.7M

Backed by Accel and WillowTree and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Annual accounts for reporting companies linked to this landscape, on like-for-like currency and reporting bases.

Expand panel +
USD · millions · consolidated

Display conversions use the dated reference rates above. Where a verified rate is unavailable, figures retain their source currency. Each reporting cohort keeps its currency and accounting basis separate.

FY2025 · company accounts; aggregate reporting threshold not met · 3 reporting entities from 5 eligible matches.

Revenue in covered accounts—

Sum of reporting-entity revenue; not San Francisco market sales.

Net profit / loss—

Combined result for the same cohort.

Aggregate net margin—

Combined net income ÷ combined revenue.

Median company revenue—

The middle covered reporting entity.

Profitable entities—

None of 3 covered entities.

Top-five concentration—

Share of covered revenue from the five largest entities.

Annual account trend

Reported cohort totals by year; coverage is stated for every period.

Bar height shows revenue. Changes in coverage can affect totals.

Profitability has two perspectives

FY2025 · 3 reporting entities

Open the company accounts

Up to eight fixed company previews show financial amounts. Search and sort the wider company list, then continue in Radar.

3 reporting entities
Continue your financial research in Radar

Explore full company accounts and filings.

View financials in Radar ↗
SAN FRANCISCO · INDUSTRY COHORTS

How does marketing software compare?

Each pair uses the same year, currency and reporting basis. Cohort overlap is disclosed.

IndustryCovered / eligibleRevenue totalMedian revenueNet profit / lossAggregate marginProfitable shareOverlap

Available-account cohorts are not estimates of whole industries. Overlapping entities can occur in more than one cohort; do not add cohort totals.

Coverage, calculations & financial sources

Filed annual accounts for exact designated national identifiers. Every aggregate and peer pair uses one fiscal year, source currency and reporting basis; periods, coverage and overlap are explicit; 2026 partials are excluded.

The same up to eight reporting entities remain open across years, filters and sorts. Other company figures are available in Radar.

Source currencies and accounting bases stay separate. Missing accounts are excluded rather than treated as zero. Exact reporting periods appear on company previews. Annual totals can change with coverage and do not measure growth of a fixed company cohort.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the San Francisco companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

53 of the 933 companies on this page carry a measured traffic record (5.7%); these are the largest of those, by monthly visits. The median among them is 272,995 visits.

CompanyMonthly visitsAuthorityMobile
AppsFlyerappsflyer.com101,632,3075398.6%
AllMyLinksallmylinks.com24,597,1226884.6%
ManyChatmanychat.com8,860,3235551.7%
Twiliotwilio.com8,733,4466730.3%
OpusClipopus.pro8,642,2275839.8%
vidIQvidiq.com7,639,2276224.4%
Bufferbuffer.com4,624,2906915%
Octaneoctaneai.com4,472,3872999.5%
Flodeskflodesk.com3,710,7464473.9%
BackerKitbackerkit.com3,442,3954365.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

52 of these companies (5.6%) publish at least one Android app — 76 apps in all, carrying 18.2M installs between them.

AppInstallsRatingStore category
vidIQ for YouTube & InstagramvidIQ8M4.7Video Players & Editors
Buffer: Social Media SchedulerBuffer3.7M4.5Social
JustCall - Cloud Phone SystemJustcall1.8M3.3Productivity
ManychatManyChat1.5M4Communication
FirstupFirstup412.1K2.9Business
methinks - money for thoughtsMethinks358.7K3.7Lifestyle
Simplified CaptionsSimplified274.8K4.3Video Players & Editors
Flipsnack - Magazine ReaderFlipsnack258.8K2.8Entertainment
Privacy ManagementApplovin256.2K2.1Tools
My Device ID by AppsFlyerAppsFlyer227.3K3.8Tools

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q3–2026Q2).

SegmentAppsInstallsLeading appRelease trend
Marketingtech7618.2MvidIQ for YouTube & Instagram 8M
Chatbots53.3MJustCall - Cloud Phone System 1.8M
E-Commerce Enablers93.3MManychat 1.5M
Sales Force Automation43.3MSales Dialer by JustCall 6.4K
Artificial Intelligence92.2MSimplified Captions 274.8K
Enterprise Collaboration5515.1KFirstup 412.1K
Loyalty Software4418.1KHey Pongo 3.4K
Field Force Automation2414.6KMy MSCI 2.5K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2023Q1: 12023Q1: 12023Q12023Q3: 32023Q3: 12023Q32023Q4: 32023Q4: 22023Q42024Q1: 12024Q1: 32024Q12024Q2: 42024Q2: 32024Q22024Q3: 22024Q3: 22024Q32025Q1: 22025Q1: 12025Q12025Q2: 12025Q2: 12025Q22025Q4: 12025Q4: 132025Q42026Q1: 12026Q1: 132026Q1

Darker bars are new releases, lighter bars apps updated. 70 of 76 apps carry a release date. The series ends at 2026Q1, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The San Francisco marketing software market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Enterprise tech887
Enterprise software749
Saas698
Artificial intelligence113
Consumer digital99
Commerce enablers57
Y combinator batches45
Retail saas39
E-commerce saas38
Gtm software37
Deep tech33
500 startups portfolio28

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Enterprise tech

The largest measured segment in this report snapshot.

887companies
6.8%have hiring activity

60 companies hiring · $13.3B disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

Subscription838
Advertising142
E-commerce - service92
Commission on transaction60
Fee-for-service22
Affiliate marketing13
E-commerce - product8
Sponsorship4
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Funding roundshightouch.com ↗

Hightouch has now raised a total of $332.2M in total equity funding and is backed by Amplify Partners, Bain Capital Ventures, Goldman Sachs Alternatives, ICONIQ Capital, Sapphire Ventures, TD7, and Y Combinator.

Mergers & acquisitionsflowtown.com ↗

Bloch sold No. 14, Flowtown, a social media SaaS tool launched in 2009, for $4.5 million.

Mergers & acquisitionslayer.com ↗

Sandgarden acquires Layer

Mergers & acquisitionsappsflyer.com ↗

AppsFlyer has ended negotiations to sell a significant stake in the company after private equity bidders attempted to modify the structure of a proposed acquisition valued at roughly $1.9 billion.

Mergers & acquisitionsmutinyhq.com ↗

Shamrock Capital, a Los Angeles-based investment firm specializing in the media, entertainment, content, communications, sports, marketing, education and technology services sectors announced the acquisition of Mutiny, an industry-leading creative agency helping global publishers and brands connect with gaming audiences.

Mergers & acquisitionsapplovin.com ↗

AppLovin plans to develop a social networking platform following its failed attempt to acquire TikTok's assets outside of China.

Mergers & acquisitionsspiketrap.io ↗

in 2022 acquired AI targetting company Spiketrap

Mergers & acquisitionsamplitude.com ↗

Amplitude, a digital analytics platform, is acquiring InfiniGrow, an AI analytics platform designed to help marketing teams measure, forecast, and optimize their impact on revenue.

Mergers & acquisitionsqualified.com ↗

In December, Salesforce signed a definitive agreement to acquire Qualified. Bringing Qualified into the Salesforce ecosystem will allow customers to quickly deploy fully-featured marketing agents that autonomously generate a pipeline.

Funding roundsmoengage.com ↗

MoEngage: Enterprise software-as-a-service (SaaS) startup MoEngage closed an additional $180 million as part of its ongoing funding round, taking the total deal size to $280 million. The latest infusion was led by private equity (PE) major ChrysCapital and Singapore’s Dragon Fund, which is backed by Japan’s largest bank, Mitsubishi UFJ Financial Group.

Full recorded event mix

Top 10 categories among 405 recorded events in the 24-month window.

Earnings
91
New products
72
Leadership moves
66
Funding rounds
60
Mergers & acquisitions
59
Company announcements
12
Lawsuit
8
Layoffs
8
Contracts
7
Capital infusions
6
7 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

31 tracked people moves

Ryan Roland

Appointment Chief Financial Officer

Applovin ↗
Craig Billings

Appointment Independent Chairman of the Board of Directors

Applovin ↗
Basil Shikin

Departure Previously Chief Technology Officer

GrowthLoop ↗
Tameem Iftikhar

Appointment Co-Chief Executive Officer

Applovin ↗
Corina Cacovean

Appointment Chief Legal Officer

GrowthLoop ↗
Anthony Rotio

Appointment Co-Chief Executive Officer

GrowthLoop ↗
David Joosten

Appointment Executive Chairman

Neal Gottsacker

Appointment Chief Technology Officer

Product launches

Products, platforms and features in the recorded window

Nylas ↗
Professional Services program

Professional Services

GrowthLoop ↗
Composable AI Decisioning Platform

Platform

UserTesting for Figma

Customer insights platform integration

Optimizely ↗
Purpose-built Marketing Agents

Marketing AI Agents

Optimizely ↗
Geo-ready CMS

Content Management System

AppsFlyer ↗
AI‑Upgraded Dashboards

Product

AppsFlyer ↗
Incrementality for User Acquisition

Product

Twilio ↗
new data features suite

Feature

Workforce actions

4 companies with reported reductions

Artisan ↗

46 rolescost reduction

Twilio ↗

Scale not stated rolesbusiness downturn

AppsFlyer ↗

100 rolescost reduction

Applovin ↗

97 rolesredundancy

Regulatory events

6 recorded events

Applovin ↗

Under investigationSEC

Applovin ↗

SEC

Applovin ↗

investigation initiated by SECUS Securities and Exchange Commission (SEC)

Applovin ↗

investigation launchedSecurities and Exchange Commission

Litigation

5 tracked suits

Company
Shareholders of AppLovin Corporation v applovin

misleading financial statements and fraudulent advertising practicesClass Action · Ongoing

Company
AppLovin Corporation shareholders v applovin

Securities fraudClass Action · Ongoing

Earnings pulse

Reported company results in the recorded window.

8companies
95period observations
14.7%median reported growth

Median across 80 reported growth observations; companies may contribute multiple periods.

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Twilio→zipwhipCompleted2026-04-14$850.0M
Na→Flowtown ↗Completed2026-04-14$4.5M
Sandgarden→Layer ↗Announced2026-04-06Not stated in snapshot
Apollo Global Management and Fortissimo Capital→AppsFlyer ↗Terminated2026-03-06$1.9B
shamrock capital→Mutiny ↗Announced2026-02-24Not stated in snapshot
Applovin→TikTok\'s assets outside of ChinaTerminated2026-02-20Not stated in snapshot

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

2,228 postings in the preceding 12 months. The full 3,204-posting snapshot covers 141 employers.

Expand panel +

Most advertised job titles

Chief Of Staff29
Product Manager27
Customer Success Manager22
Account Executive18
Data Analyst18
Software Engineer17
0 internship postings

144 tracked postings mention remote work.

The seniority mix

1,205 postings specify a level.

unspecified
1,999
manager
685
senior
340
lead
124
intern
37
entry
19

Skills employers mention

Top skills across 3,204 tracked postings in the available jobs snapshot.

Typescript
104
Python
97
React
92
Aws
86
Ai
67
Sql
49
Apis
45
Javascript
44
Docker
40
Figma
37
ADVERTISED PAY$111.0K/ year

Median across 225 postings with pay data, expressed in USD.

Salary by seniority

manager$115.6K/ year63 postings
senior$137.2K/ year30 postings

Advertised posting medians do not describe all employees or roles.

THE PEOPLE BUILDING THE FIELD

Founders and leaders

690 founders and chief executives across 455 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

204 profiles with education records.

Stanford University
36
Harvard University
23
University of California (Berkeley)
22
Harvard Business School
15
Massachusetts Institute of Technology
12
Carnegie Mellon University
12
Columbia University
9
University of California (Los Angeles)
8

Prior employers

84 profiles with prior-work records.

Google
24
Facebook
16
Microsoft
13
Amazon
7
McKinsey
7
Apple
6
Salesforce
5
Intel
3

Profiles cover recorded founders and leaders; contact details remain in Radar.

UNDERSTAND THE LANDSCAPE

Marketing Software in San Francisco: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put San Francisco in context

All landscapes ↗

Company ecosystem snapshot: 31 August 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon