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Funding and advertised pay are reported in USD; filed accounts retain their stated source currency and basis.

Exchange-rate basis

Indicative conversions use ECB reference rates dated 2026-09-14, applied consistently across all periods. They are not historical exchange rates. Indian rupees may use crore (1 crore = 10 million); other currencies use K, M and B. CSV downloads, source documents and quoted news headlines retain their original currencies.

THE AMSTERDAM EDITION 2026

Amsterdam’s
retail industry,
in focus.

The companies, capital and talent shaping retail in Amsterdam. Find the leaders. Understand the segments. See where the activity is.

Explore in Radar Read the key signals
Snapshot: Funding in USD
Illustrated cover for Retail Industry Landscape of Amsterdam
NL
COMPANIES · CAPITAL · TALENT

An industry ecosystem,
measured in context.

Retail illustration
Companies tracked 524Retail ecosystem in Amsterdam Disclosed funding $963.24M58 companies · all recorded rounds Companies hiring 30With open roles at the snapshot Tracked open roles 510 employers posted in the preceding 30 days
MEET THE COMPANIES

Explore Amsterdam’s retail leaders

24 featured companies from the funding, hiring, revenue and team-size leaderboards.

Expand panel +
Explore the full landscape
Retail company highlights in Amsterdam, snapshot 2 September 2026
Company
Accel Clubaccelclub.com$170M—97—
Otriumotrium.com$155.96M—259—
Hotmarthotmart.com$130.19M—14,710—
Fairphonefairphone.com$83.95M—148—
Creative Fabricacreativefabrica.com$68.57M—160—
Dwarfsdwarfs.com$66.67M———
bloomonbloomon.nl$35.42M—127—
SingularityNETsingularitynet.io$34.49M—94—
Bloom & Wolfbloomandwolf.com—4 roles——
Buildinamsterdambuildinamsterdam.com—3 roles53—
Labfreshlabfresh.eu—3 roles24—
Online Distributeuronlinedistributeur.nl—3 roles——
Sunshower - health and wellbeingsunshower.nl—3 roles48—
Yellowgrapeyellowgrape.nl—3 roles32—
Aaikoaaiko.com—2 roles——
Prime Retail and Trade Solutionsprime-rts.com—2 roles54—
2dehands2dehands.be——9—
2ememain.be2ememain.be————
2theloo2theloo.com——65—
Ace & Tateaceandtate.com——592—
Fabienne Chapotfabiennechapot.com——111—
Olx Groupolxgroup.com——1,001—
Tradin Organictradinorganic.com——500—
Versuniversuni.com——6,400Financial figure available in RadarView in Radar
24 featured companies

Locked revenue figures are available in Radar; the eight company financial previews stay the same throughout this page. A dash means the figure is outside these featured lists. Revenue years vary by company; the figures are not a like-for-like revenue comparison. Compare annual accounts ↗

Company discovery

Recorded evidence only

Explore the live startup set in Radar

No company example met every recorded classification, independence and public-profile gate in this snapshot. The live directory may have newer qualifying companies.

Explore classified startups in Radar ↗
THE KEY SIGNALS

Retail industry KPIs in Amsterdam

A few useful ratios bring the size of this ecosystem into perspective.

2 September 2026
Hiring participation5.7%

30 of 524 tracked companies have open roles.

Funding participation15.1%

79 of 524 tracked companies have a recorded round.

Top 3 funding share47.4%

Share of disclosed capital received by the three largest recorded recipients.

Median disclosed round$2.21M

Midpoint of 77 rounds with a disclosed amount.

Scale is concentrated. Opportunity is broader. The three largest funding recipients hold 47.4% of disclosed capital, while 84.9% of tracked companies have no recorded funding round.

Explore the segments →
CAPITAL & COMPANY FORMATION

How Amsterdam retail has grown

Recorded company formation and disclosed funding across the complete annual series shown.

Expand panel +
2016 — 2025

Disclosed funding by year

Sum of recorded funding rounds · USD

Amsterdam retail
$0$143.07M$286.13M$429.2M$572.26M2016: $6.15M20162017: $65.63M20172018: $27.12M20182019: $35.46M20192020: $57.59M20202021: $501.98M20212022: $61.08M20222023: $144.22M20232024: $4.05M20242025: $4.98M2025
View the numbers
Annual retail funding and company formation in Amsterdam
YearFunding (USD)FoundedRaising
2016$6.15M268
2017$65.63M304
2018$27.12M415
2019$35.46M409
2020$57.59M486
2021$501.98M3912
2022$61.08M2414
2023$144.22M77
2024$4.05M94
2025$4.98M13
WHERE CAPITAL SITS

Funding concentration

Share of all disclosed company funding.

  • Accel Club17.6%
  • Otrium16.2%
  • Hotmart13.5%
  • Other companies52.6%

Funding by stage

109 recorded rounds since 2016

NUMBER OF ROUNDS
Seed & Angel63 57.8%
Series A–B27 24.8%
Series C+ / PE5 4.6%
Grants, debt & other14 12.8%

Recent recorded rounds

Latest recorded rounds · USD
1 rounds

Swipe or scroll horizontally to browse.

Seed03/2026
Sous $4.63M

Backed by Seedandspeed and PeakBridge and others.

Largest and notable recorded rounds

Each card is one recorded round
10 cards

Swipe or scroll horizontally to browse.

Series C03/2021
Otriumotrium.com$120M

Backed by Index Ventures and Eight Roads Ventures and others.

Series C11/2022
Dwarfsdwarfs.com$31.16M

Backed by Harlan Capital Partners and Solid Ventures and others.

Series B05/2020
Otriumotrium.com$26.29M

Backed by Index Ventures and Hans Veldhuizen and others.

THE BUSINESS BEHIND THE ACTIVITY

Revenue, profitability & financial strength

Expand panel +

Annual accounts availability

No reviewed exact national-ID connector has yet been qualified for Netherlands; this is a checked implementation boundary, not evidence that filings are absent.

DIGITAL FOOTPRINT

Web traffic, app reach and release cadence

How the Amsterdam companies on this page show up online: the sites people visit, the apps they install, and how often those apps ship.

Busiest websites

32 of the 524 companies on this page carry a measured traffic record (6.1%); these are the largest of those, by monthly visits. The median among them is 284,778 visits.

CompanyMonthly visitsAuthorityMobile
Marktplaatsmarktplaats.nl41,168,5397655.2%
Hotmarthotmart.com35,637,7776846.8%
Creative Fabricacreativefabrica.com16,374,6177058.1%
2dehands2dehands.be7,522,7466951%
iBOODibood.com2,995,6034341.2%
2ememain.be2ememain.be2,718,7136357.2%
JamesEditionjamesedition.com2,565,4415255.9%
de bijenkorfdebijenkorf.nl2,020,2476862.8%
Intertoysintertoys.nl1,319,1405579%
brunabruna.nl971,5355576.9%

Visits and authority are third-party web estimates, not company-reported figures.

Most-installed apps

54 of these companies (10.3%) publish at least one Android app — 72 apps in all, carrying 58.2M installs between them.

AppInstallsRatingStore category
HotmartHotmart24.4M4.7Education
MarktplaatsMarktplaats14.5M4Shopping
2dehands2dehands5M4.2Shopping
VakantieVeilingen - Dagje uitVakantieVeilingen3.7M4.5Travel & Local
Sitly - The babysitter appSitly2.1M1.5Parenting
Baby LanguageBaby Language1.5M3.6Parenting
ScoupyScoupy1.2M3Shopping
Greetz - kaarten en cadeausGreetz1M4.6Shopping
Otrium - your fashion outletOtrium872.2K4.6Shopping
Promocatalogues.frPromocatalogues.fr822.6K4.1Shopping

Installs are lifetime totals to date at the June 2026 store reading — a measure of reach, not of people using an app today.

App reach by segment

The busiest app inside each of this page’s own segments, with the quarterly release trend behind it (2023Q2–2025Q3).

SegmentAppsInstallsLeading appRelease trend
E-Commerce Enablers1024.5MHotmart 24.4M
Continued Learning424.4MHotmart FIRE 2026 25.3K
Horizontal E-Commerce1023.3MMarktplaats 14.5M
Mom & Baby Care53.9MSitly - The babysitter app 2.1M
Coupons And Deals133.1MScoupy 1.2M
Local Services62.2MCharly Cares 53.8K
Online Gifting21.1MGreetz - kaarten en cadeaus 1M
B2B E-Commerce101MPromocatalogues.fr 822.6K

A company can carry several segment tags, so these rows overlap and should not be added together. Trend lines are zero-based and share one quarter grid, so a flat line is a quiet segment, not a missing one.

Release cadence by quarter

New apps published, beside apps whose most recent update landed in that quarter — the second bar is how much of the shelf is still being maintained.

2022Q4: 42022Q4: 02022Q42023Q2: 32023Q2: 12023Q22023Q3: 12023Q3: 12023Q32023Q4: 12023Q4: 02023Q42024Q2: 12024Q2: 02024Q22024Q4: 22024Q4: 02024Q42025Q3: 12025Q3: 42025Q3

Darker bars are new releases, lighter bars apps updated. 57 of 72 apps carry a release date. The series ends at 2025Q3, the last quarter that closed before the June 2026 reading.

INSIDE THE INDUSTRY

The Amsterdam retail market map

Explore the segments behind the headline numbers.

Expand panel +

Where companies are building

Rank segments by scale, hiring or disclosed funding.

Consumer digital266
B2c e-commerce239
Enterprise tech132
Internet first brands104
B2c fashion e-commerce99
Commerce enablers93
Enterprise software90
Internet first fashion brands67
Saas59
Marketplaces52
Retail saas50
E-commerce saas36

Companies can sit in several segments. Counts and funding overlap.

SEGMENT TO EXPLORE

Consumer digital

The largest measured segment in this report snapshot.

266companies
4.5%have hiring activity

12 companies hiring · $530.11M disclosed funding

Explore in Radar

How companies make money

Common revenue models; a company can use more than one.

E-commerce - product319
Subscription167
E-commerce - service126
Commission on transaction101
Advertising74
Physical commerce52
Fee-for-service19
Sponsorship6
THE COMPANIES IN MOTION

Who is listing, hiring leaders, launching and winning work

Recorded corporate activity linked to companies in this landscape.

Expand panel +
Recent corporate headlines 10 dated reports
Mergers & acquisitionsintertoys.nl ↗

Intertoys, part of the ToyChamp group, is acquiring a majority stake in the Dutch online toy retailer Lobbes and its associated wholesaler, Thimble Toys.

Mergers & acquisitionsolxgroup.com ↗

OLX has invested EUR 1.1 billion to acquire La Centrale.

Mergers & acquisitionswesmyle.com ↗

UK agency Smyle is set to be merged with its sister agency Identity Global, the two companies have announced, with the Smyle brand being retired next month.

Funding roundsoptics11life.com ↗

The investment was led by new investor ECFG, and existing investors Forward.one and Value Creation Capital (VCC).

Funding roundslabfresh.eu ↗

Amsterdam-based Labfresh, a startup that aims to fight overconsumption by developing intelligent apparel, announced that it has reached the target amount of €1M through crowdfunding on the eyevestor platform.

Mergers & acquisitionsbuildinamsterdam.com ↗

Front Row, an e-commerce agency and growth accelerator providing full-service marketplace management, digital marketing and retail media services to leading global brands, announced the acquisition of Build in Amsterdam, an award-winning Shopify design and development agency that builds digital flagship stores for premium and luxury brands in the fashion and lifestyle space.

Mergers & acquisitionsomniaretail.com ↗

Bengaluru-based SpotKwik, a Silicon Valley-backed AR startup, has been acquired by U.S.-based XR company Omnia.

Mergers & acquisitionscnova.com ↗

Casino Guichard-Perrachon said it launched procurement procedures for all remaining shares in the Cnova e-commerce service company, a move that can pave the way for the withdrawal of the company from the list. The French supermarket, which directly and indirectly holds 98.83% of Cnova's capital, reported on Thursday, 17, at night that it is offering 0.09 euros for the remaining participation of 1.17%.

Mergers & acquisitionsscoupy.com ↗

In 2022, EMM sold Scoupy, the largest cashback app in the Netherlands, to Woolsocks, which merged it with its platform.

Earningsfairphone.com ↗

Fairphone increased its turnover by 35 percent in 2025, reaching revenues of EUR 73.3 million.

Full recorded event mix

Top 9 categories among 41 recorded events in the 24-month window.

Mergers & acquisitions
13
Leadership moves
8
Lawsuit
5
Earnings
5
Capital infusions
3
Funding rounds
2
Contracts
2
Asset acquisitions
2
Job creation
1
3 activity cards

Swipe or scroll horizontally to browse.

Leadership moves

2 tracked people moves

Versuni ↗
Amlan Pati

Appointment Marketing Director & Business Head (Kitchen Appliances)

Smyle ↗
Phoebe Bramley

Appointment Strategist

Contract wins

1 recorded customer wins

CIBUTEX ↗

Customer: rejuTextile recycling

Litigation

3 tracked suits

Company
Al Jomaih Holding Co, denham v K-Electric Limited

board composition disputeCivil · Ongoing

Company
Two K-Electric shareholders, "concerned citizen" v Al Jomaih Holding Co, denham

shareholder disputeCivil · Filed

Mergers and acquisitions

Company-linked deal reports; status is preserved as recorded.

Acquirer → targetStatusDateValue / context
Intertoys→Lobbes and Thimble ToysAnnounced2026-04-10Not stated in snapshot
Intertoys→Wings HoldingAnnounced2026-04-10Not stated in snapshot
openai→Multi ↗2026-03-25Not stated in snapshot
Olx Group→la centraleCompleted2025-11-17Not stated in snapshot
Identity Global→Smyle ↗Announced2025-10-07Not stated in snapshot
adevinta→eBay Classifieds Group ↗Completed2025-07-15$9.2B

A discussion or rumour is not a completed transaction. An unstated value is not zero.

PEOPLE & OPPORTUNITY

The talent market

3 postings in the preceding 12 months. The full 20-posting snapshot covers 15 employers.

Expand panel +

Most advertised job titles

Organizational Change Management Consumer Goods, Retail & Logistics4
Business Consultant – Retail & Consumer Services2
Account Executive (New Business Sales) Manufacturing, Logistics, Automotive, E&U + Retail, Cons...1
Named Account Executive, Retail & Consumer Goods1
Global Retail Key Account Associate Director1
Senior Accountmanager In De Retail Sector1
0 internship postings

0 tracked postings mention remote work.

The seniority mix

6 postings specify a level.

unspecified
14
manager
3
senior
2
lead
1

Skills employers mention

Top skills across 20 tracked postings in the available jobs snapshot.

Retail
1
B2B Marketing
1
Manufacturing
1
Financial Service
1
Data Driven Marketing Campaigns
1
THE PEOPLE BUILDING THE FIELD

Founders and leaders

264 founders and chief executives across 195 companies.

Expand panel +
12 profiles

Swipe or scroll horizontally to browse.

Education networks

22 profiles with education records.

University of Amsterdam
6
INSEAD
3
Harvard Business School
2
Vrije Universiteit Amsterdam
2
Stanford University
2
Uppsala University
1
KTH Royal Institute of Technology
1
Tsinghua University
1

Prior employers

3 profiles with prior-work records.

Boston Consulting Group
1
Google
1
Bain
1

Profiles cover recorded founders and leaders; contact details remain in Radar.

NEWS INTELLIGENCE

How this industry appears in the news

9,269 articles in the measured 12-month window.

Expand panel +
9,269articles in the measured year
2,232articles in 2026Q1
78.7%positive tone in the latest complete year

News volume trends

Retail coverage tagged Amsterdam · articles per complete quarter

01,0912,1823,2724,3632021Q2: 2,1522021Q22021Q3: 1,7762021Q4: 1,9872022Q1: 2,0882022Q2: 2,0612022Q22022Q3: 1,9712022Q4: 2,6702023Q1: 2,1752023Q2: 2,3372023Q22023Q3: 2,1422023Q4: 2,4412024Q1: 2,4222024Q2: 2,5432024Q22024Q3: 3,1532024Q4: 2,6352025Q1: 3,7942025Q2: 2,2052025Q22025Q3: 2,2962025Q4: 2,4872026Q1: 2,2322026Q1
View quarterly article counts
QuarterArticles
2021Q22,152
2021Q31,776
2021Q41,987
2022Q12,088
2022Q22,061
2022Q31,971
2022Q42,670
2023Q12,175
2023Q22,337
2023Q32,142
2023Q42,441
2024Q12,422
2024Q22,543
2024Q33,153
2024Q42,635
2025Q13,794
2025Q22,205
2025Q32,296
2025Q42,487
2026Q12,232

Article volume measures coverage, not market sales.

Tone of coverage over time

2021
4,164 positive · 93 neutral · 2,034 negative
2022
6,278 positive · 119 neutral · 2,385 negative
2023
6,603 positive · 90 neutral · 2,395 negative
2024
7,696 positive · 111 neutral · 2,937 negative
2025
8,472 positive · 79 neutral · 2,215 negative

Leading coverage topics

Retail coverage tagged Amsterdam · ranked by full-period article count.

International Political Relations2,186 articles in the full recorded period
1,006 recent · 355 prior
New Product Launches And Innovations2,161 articles in the full recorded period
498 recent · 484 prior
Strategic Partnerships And Collaborations2,086 articles in the full recorded period
529 recent · 490 prior
International Sports Competitions1,998 articles in the full recorded period
349 recent · 449 prior
Technology Adoption And Digital Transformation1,448 articles in the full recorded period
332 recent · 323 prior
Security And Defense Policies1,342 articles in the full recorded period
786 recent · 128 prior
Sustainability Initiatives And Esg Reporting1,172 articles in the full recorded period
238 recent · 280 prior
Company Expansions And New Market Entries1,105 articles in the full recorded period
351 recent · 202 prior
Corporate Social Responsibility (Csr) Programs1,066 articles in the full recorded period
222 recent · 247 prior
Executive Leadership Changes And Appointments1,052 articles in the full recorded period
248 recent · 273 prior

Recent and prior counts use the source comparison windows.

Topics gaining and losing attention

Netherlands comparison coverage

KeywordRecentPriorChange
geopolitical alliances17421729%
f1 world championship16910659%
f1 championship1469160%
f1 grand prix1308651%
multilateral diplomacy12926396%
stock performance11235220%
diplomatic strategies8431171%
quarterly results785056%
diplomatic engagements5719200%
financial control software553177%
intuitive painting7153-95%
non-representational art9123-93%
international courts56102-45%
gender critique art2101-98%
action painting587-94%

Event and signal lenses

Netherlands comparison coverage

All complete annual cohorts shown
Rising

Regulatory Risk

33,027 classified articles

raw rock production, garage rock resurgence, back-to-basics rock

36.5% critical · 41.7% positive
Rising

Funding Momentum

9,773 classified articles

conceptual rock albums, avant-garde rock, complex rock narratives

30.7% critical · 57.5% positive
Rising

Growth

10,572 classified articles

quarterly results, earnings report, quarterly financials

25.8% critical · 59.6% positive

Retail coverage tagged Amsterdam. Topic labels describe recorded classifications and can include broad context.

UNDERSTAND THE LANDSCAPE

Retail in Amsterdam: key questions

Clear definitions for making better comparisons.

What does this landscape measure?

It measures the tracked company ecosystem, recorded funding, hiring and other available evidence. It is not a market-size estimate.

Can segment counts be added together?

No. A company can belong to several segments, so segment counts and funding can overlap.

What does a missing figure mean?

A dash or unavailable panel means the current reviewed source snapshot does not support that figure.

KEEP EXPLORING

Put Amsterdam in context

All landscapes ↗

Company ecosystem snapshot: 2 September 2026. Funding is recorded in USD; filed accounts retain their stated currency and reporting basis. Each section identifies its own coverage. The news and research behind these sections is explorable in Prism.

Canonical landscape ↗
Coming soon